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<title>Business:Branding Articles from EzineArticles.com</title>
<link>http://EzineArticles.com/?cat=Business:Branding</link>
<pubDate>Mon, 13 Feb 2012 10:40:24 -0600</pubDate>
<image><title>Business:Branding from EzineArticles.com</title>
<link>http://EzineArticles.com/?cat=Business:Branding</link>
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<language>en-us</language>
<copyright>Copyright 2012 EzineArticles.com - All Rights Reserved.</copyright>
<description><![CDATA[EzineArticles.com is Trusted By Millions as The Source For Quality Original Articles]]></description>
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<title>How Marketers Use Custom Water Bottles to Boost Small Business Loyalty</title>
<link>http://EzineArticles.com/6876146</link>
<guid>http://EzineArticles.com/6876146</guid>
<pubDate>Sun, 12 Feb 2012 11:13:38 -0600</pubDate>
<description><![CDATA[Marketers are turning one of the most common, every day items into one of the most powerful small business tools around for building brand loyalty. How are they doing it? ]]></description>
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<item>
<title>Local Store Marketing: Store Anniversaries</title>
<link>http://EzineArticles.com/6873473</link>
<guid>http://EzineArticles.com/6873473</guid>
<pubDate>Fri, 10 Feb 2012 15:24:29 -0600</pubDate>
<description><![CDATA[Whether it's your first or tenth year anniversary, recapturing the enthusiasm of your customer base with an annual celebration is a must. Think about all of the competitors that opened since you began operations or that you store has blended into the retail landscape. It is time to rejuvenate your base and what better way than to tell the world you "survived" another year!]]></description>
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<title>What Can New Media Do For Your Brand?</title>
<link>http://EzineArticles.com/6820357</link>
<guid>http://EzineArticles.com/6820357</guid>
<pubDate>Fri, 10 Feb 2012 13:38:27 -0600</pubDate>
<description><![CDATA[If old media is a beat-up taxi honking to get your attention, then new media is a 24-hour super train that departs every ten minutes. But what does that mean for your brand?]]></description>
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<title>Finding Funny Business Name Ideas For Your Start Up</title>
<link>http://EzineArticles.com/6871895</link>
<guid>http://EzineArticles.com/6871895</guid>
<pubDate>Thu, 09 Feb 2012 15:42:57 -0600</pubDate>
<description><![CDATA[Are you looking for a catchy, memorable and effective name for a new business? Well then perhaps you should think about using a little bit of humor and choose yourself a funny name. These ideas will help you to find one.]]></description>
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<title>Waffle Weave Robes Personalized With A Company Logo</title>
<link>http://EzineArticles.com/6866407</link>
<guid>http://EzineArticles.com/6866407</guid>
<pubDate>Thu, 09 Feb 2012 15:15:59 -0600</pubDate>
<description><![CDATA[Waffle weave robes with your company logo are ideal gifts for anytime of the year. These robes are staple items in spas, pools, showers and just to curl up in at home.]]></description>
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<item>
<title>Famous Rebrand Flops: Mistakes to Avoid When Launching a Rebrand</title>
<link>http://EzineArticles.com/6864254</link>
<guid>http://EzineArticles.com/6864254</guid>
<pubDate>Thu, 09 Feb 2012 12:59:36 -0600</pubDate>
<description><![CDATA[World renowned and successful brands are not immune from making mistakes when rebranding and these famous cases of rebranding gone wrong can serve as powerful educational tools for other organizations looking to rebrand. While there are a myriad of famous rebranding flops to analyze, three of the most famous are: Gap's logo change in 2009, Tropicana's redesign in 2009, and British Airway's tail redesign in 1997.]]></description>
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<item>
<title>How Publishing a Book Can Brand You As An Expert (And Why It's Easier Than You Think)</title>
<link>http://EzineArticles.com/6871020</link>
<guid>http://EzineArticles.com/6871020</guid>
<pubDate>Thu, 09 Feb 2012 12:40:40 -0600</pubDate>
<description><![CDATA[As a business person who needs to create a name for yourself, publishing a book that showcases your expertise is the best way to get other people to see you as an expert in your field. Writing a book can easily make others believe in your expertise because of the work you exerted in offering everything you know.]]></description>
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<item>
<title>Changing the Name of a Lawn Care Service</title>
<link>http://EzineArticles.com/6869849</link>
<guid>http://EzineArticles.com/6869849</guid>
<pubDate>Thu, 09 Feb 2012 10:45:34 -0600</pubDate>
<description><![CDATA[Ideally, you will choose a name that is able to serve your business for many years. However, some lawn care entrepreneurs find that for various reasons a name change becomes necessary. Businesses in many industries have successfully carried out name changes that have improved their market position and brand value. Kentucky Fried Chicken became KFC, Datsun became Nissan and Panasonic used to be known as Matsushita Electric Corporation. And these are just a few examples. In the following article I'll go over some of the reasons why a change of name may become unavoidable. I also look at the negative effects of a lawn service name change and how they can be mitigated.]]></description>
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<title>Lawn Care Business Names - Tips and Ideas for Making a Selection</title>
<link>http://EzineArticles.com/6869835</link>
<guid>http://EzineArticles.com/6869835</guid>
<pubDate>Thu, 09 Feb 2012 10:41:44 -0600</pubDate>
<description><![CDATA[Lawn care is a competitive business just like any other industry. A great business name can help you in many ways but there is a lot to consider before you make your final selection. Here are some tips, tests and practical activities that will help to make the process of naming a lawn mowing business a breeze.]]></description>
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<item>
<title>Business Card Designs</title>
<link>http://EzineArticles.com/6870206</link>
<guid>http://EzineArticles.com/6870206</guid>
<pubDate>Thu, 09 Feb 2012 10:22:02 -0600</pubDate>
<description><![CDATA[Need business card designs to complement and enhance your brand? Want card designs for your business included as part of a highly effective marketing service? Interested in learning how to dominate the online market?]]></description>
</item>
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<title>Sherlock Holmes Brand Reboot: A Lesson in Preserving Signature Cures</title>
<link>http://EzineArticles.com/6864309</link>
<guid>http://EzineArticles.com/6864309</guid>
<pubDate>Thu, 09 Feb 2012 09:01:33 -0600</pubDate>
<description><![CDATA[Movie and book franchises provide a great example to learn what works and what doesn't when it comes to a successful rebrand. All of these new reboots of old stories or comic books are rebrands in and of themselves.]]></description>
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<title>A Blinding Flash of the Obvious: Sometimes, the Best Brand Names Are Right in Front of Us</title>
<link>http://EzineArticles.com/6864446</link>
<guid>http://EzineArticles.com/6864446</guid>
<pubDate>Thu, 09 Feb 2012 08:01:55 -0600</pubDate>
<description><![CDATA[When trying to find the right name for a brand, the best choice could be right in front of you. Too often, companies try to force a brand name or feel like they have to put in a certain amount of time and effort rather than focusing on keeping it simple.]]></description>
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<title>Customer Service: The Magic Is in the Details</title>
<link>http://EzineArticles.com/6864327</link>
<guid>http://EzineArticles.com/6864327</guid>
<pubDate>Thu, 09 Feb 2012 08:01:16 -0600</pubDate>
<description><![CDATA[Recently, my family and I traveled to Walt Disney World to celebrate the season and experience the magic. It had been over 8 years since I last visited, but the Disney experience was every bit as magical as I remembered because of one reason: Disney's unwavering and obsessive attention to detail that should serve as the standard for any brand that wants to build loyalty.]]></description>
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<title>House of Brands</title>
<link>http://EzineArticles.com/6864304</link>
<guid>http://EzineArticles.com/6864304</guid>
<pubDate>Thu, 09 Feb 2012 07:55:01 -0600</pubDate>
<description><![CDATA[Often, in the pursuit of building a great brand, organizations try to do too much. Building a strong brand requires that it first and foremost is integrated into the fabric of the culture and employees adopt it as their own. However, a lack of focus can make that extremely difficult. In branding, keeping it simple is the key to providing that focus and creating a strong position and identity.]]></description>
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<title>When It Comes to Branding, the Devil Is in the Detail</title>
<link>http://EzineArticles.com/6869517</link>
<guid>http://EzineArticles.com/6869517</guid>
<pubDate>Wed, 08 Feb 2012 17:04:06 -0600</pubDate>
<description><![CDATA[What do luxury brands do in their offices? How much time can they spend discussing what appears to be a simple, irrelevant detail? After a meeting that I had today with one of the U.K's biggest luxury brands it got me thinking...What does a luxury brand really stand for?]]></description>
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<title>The Bitter Taste of Decline and Sweet Aroma of Revival</title>
<link>http://EzineArticles.com/6864365</link>
<guid>http://EzineArticles.com/6864365</guid>
<pubDate>Wed, 08 Feb 2012 15:55:07 -0600</pubDate>
<description><![CDATA[Every brand, no matter how successful and powerful they may seem, ultimately faces one reality: the fact that at some point, their brand will peak and&nbsp; experience a subsequent decline. Starbucks, the coffee chain giant, is a prime example of that unavoidable time in every brand's life and a powerful testament to the fact that any decline, no matter how steep, can be slowed down and at times, reversed.&nbsp; Starbucks' journey&nbsp; is a fascinating one: a long steady rise followed by a dramatic decline.]]></description>
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<title>Calm in the Storm: The Comfort of a Classic Logo</title>
<link>http://EzineArticles.com/6864359</link>
<guid>http://EzineArticles.com/6864359</guid>
<pubDate>Wed, 08 Feb 2012 15:54:01 -0600</pubDate>
<description><![CDATA[In the midst of the constant change of today's fast paced society, there's something nice about witnessing a truly timeless mark. We are in the age of rebranding. With talk of design and "the brand" being so in vogue, it seems like everyone is racing to update their look. What's not talked about as often is the brand that doesn't change.]]></description>
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<title>How Local Business Owners Can Profit From A Really Affordable Advertising Method</title>
<link>http://EzineArticles.com/6830904</link>
<guid>http://EzineArticles.com/6830904</guid>
<pubDate>Wed, 08 Feb 2012 13:50:44 -0600</pubDate>
<description><![CDATA[Are you a business owner looking for an inexpensive way to attract customers? Why not consider the many benefits a custom neon OPEN sign will bring to your your business? I bet as you drive along any busy street or walk into a business, you will see a neon sign silently working 24x7 to attract attention. Neon signs are either static, flashing or both; either way, they work hard to draw attention.]]></description>
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<title>Door Hangers Are A Cheap Investment With High Returns, 10 Door Hanger Design Tips</title>
<link>http://EzineArticles.com/6867702</link>
<guid>http://EzineArticles.com/6867702</guid>
<pubDate>Wed, 08 Feb 2012 13:24:21 -0600</pubDate>
<description><![CDATA[Inexpensive door hangers are a cheap low tech marketing tool that draws traffic to your door like a magnet. Wholesale door hangers are a cheap, effective way to promote sales. They create high ROI and increase sales from repeat customers as well as attract new ones. They are an excellent marketing promotion that builds your brand by keeping your business in front of your targeted market. They are a smart way to build branding and put your brand in customers' minds when they think of your product or service.]]></description>
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<title>Dany Bahar Enjoys The Balance Of Both War And Peace</title>
<link>http://EzineArticles.com/6863724</link>
<guid>http://EzineArticles.com/6863724</guid>
<pubDate>Tue, 07 Feb 2012 11:42:30 -0600</pubDate>
<description><![CDATA[Dany Bahar has been the subject of more than his fair share of venomous idle gossip than most. His story since becoming CEO of Lotus Group has been the veritable substance of a War and Peace epic.]]></description>
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<title>Event Marketing and Consumer Purchase Decision: Companies Turn To Outdoor Movies To Promote Brand</title>
<link>http://EzineArticles.com/6859465</link>
<guid>http://EzineArticles.com/6859465</guid>
<pubDate>Tue, 07 Feb 2012 11:26:23 -0600</pubDate>
<description><![CDATA[Marketing is always changing. Chances are, a strategy that has worked for you in the past will not always bring the same success. To stay competitive in the dynamic marketing arena, it is important to stay on top of current marketing trends and learn how to use them to best promote your brand.]]></description>
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<title>The Art of Modern Canvas Printing</title>
<link>http://EzineArticles.com/6862962</link>
<guid>http://EzineArticles.com/6862962</guid>
<pubDate>Tue, 07 Feb 2012 11:09:55 -0600</pubDate>
<description><![CDATA[Canvas printing is a method that is used to reproduce eye-catching artwork from images or photographs. This modern technique is gaining in popularity, with many different, concepts and subjects, from modern works by Banksy, Andy Warhol and Roy Lichtenstein to impressionist masters and renaissance classics.]]></description>
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<title>Standing Apart From the Crowd As The Preferred Provider</title>
<link>http://EzineArticles.com/6845195</link>
<guid>http://EzineArticles.com/6845195</guid>
<pubDate>Tue, 07 Feb 2012 10:34:49 -0600</pubDate>
<description><![CDATA[Sometimes you can find great marketing lessons in areas you might not think to look, like from the cruise lines. Cozumel has three ports, and two of the three are exclusively used by Carnival Cruise Lines. And, one of the ports was built specifically for Carnival Cruise Lines. You might be wondering how you can utilize this. Maybe you can't build your own thing, maybe you're not interested in having a proprietary system, but maybe there's something you can put your name on. How can you stand apart from the crowd?]]></description>
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<title>Are You Your Own Personal Brand Manager?</title>
<link>http://EzineArticles.com/6861251</link>
<guid>http://EzineArticles.com/6861251</guid>
<pubDate>Mon, 06 Feb 2012 14:58:09 -0600</pubDate>
<description><![CDATA[Your answer to this question should be "YES!" unless, of course, you are a celebrity or any other global personality brand who can afford an entire marketing team to manage your image and reputation.]]></description>
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<title>How Your Logo Design Will Be Memorable?</title>
<link>http://EzineArticles.com/6856599</link>
<guid>http://EzineArticles.com/6856599</guid>
<pubDate>Mon, 06 Feb 2012 08:55:23 -0600</pubDate>
<description><![CDATA[There is a said "For me, being memorable is more important than winning". Your logo should be unique and innovative, which helps you to get great response from market place.]]></description>
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<title>Logos: What They Are, Why They Are Essential to Business and Where To Start</title>
<link>http://EzineArticles.com/6855658</link>
<guid>http://EzineArticles.com/6855658</guid>
<pubDate>Fri, 03 Feb 2012 16:25:46 -0600</pubDate>
<description><![CDATA[The visual identity of your business or organisation is vital. A great logo will give potential clients an impression of the quality, professionalism and trustworthiness of the company. Find our more about the importance of a logo for your business, and what a logo really is.]]></description>
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<title>Why Custom Caps Are Effective Promo Materials</title>
<link>http://EzineArticles.com/6854785</link>
<guid>http://EzineArticles.com/6854785</guid>
<pubDate>Fri, 03 Feb 2012 13:58:47 -0600</pubDate>
<description><![CDATA[Promotional giveaways are widely used as marketing tools as It is a low cost alternative to the high expense of media advertising. Company owners will only have to spend a portion of what they usually pay for Print, TV or Radio advertising.]]></description>
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<title>Branding Yourself to Grow Your Online Business</title>
<link>http://EzineArticles.com/6854700</link>
<guid>http://EzineArticles.com/6854700</guid>
<pubDate>Fri, 03 Feb 2012 09:30:49 -0600</pubDate>
<description><![CDATA[Branding yourself will result in targeted, quality leads coming in to your business. First, let's clarify what "branding yourself" means.]]></description>
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<title>Shed Entitlement - How Millennials and Other Generations Can Stand Out in Today's World</title>
<link>http://EzineArticles.com/6844892</link>
<guid>http://EzineArticles.com/6844892</guid>
<pubDate>Thu, 02 Feb 2012 18:04:49 -0600</pubDate>
<description><![CDATA[In these turbulent times, is your brand evolving? Are your abilities growing stronger? Gain insights on a few culture shifts and how to position yourself to push ahead and stand out!]]></description>
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<title>Creating Brand Awareness With Printing Services</title>
<link>http://EzineArticles.com/6854321</link>
<guid>http://EzineArticles.com/6854321</guid>
<pubDate>Thu, 02 Feb 2012 09:32:00 -0600</pubDate>
<description><![CDATA[Developing an image is a crucial aspect of branding. A company, in addressing all possible approaches to branding, should utilize printing services.]]></description>
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<title>How To Choose The Right Color For Your Brand</title>
<link>http://EzineArticles.com/6849448</link>
<guid>http://EzineArticles.com/6849448</guid>
<pubDate>Thu, 02 Feb 2012 09:20:28 -0600</pubDate>
<description><![CDATA[Color evokes emotion, expresses personality and creates associations in people's minds. It triggers memories, experiences and affects how we feel. When creating a brand identity it's important to think about color and how it will affect the overall experience of your brand.]]></description>
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<title>Why Construction Signage Is So Important</title>
<link>http://EzineArticles.com/6700076</link>
<guid>http://EzineArticles.com/6700076</guid>
<pubDate>Thu, 02 Feb 2012 08:11:32 -0600</pubDate>
<description><![CDATA[The right banners, posters, and signs draws attention to a construction site and can give people important information. This is why it is important to invest in construction signs construction signage, and decals or labels. Such items can explain what is being built or renovated as well as explaining dangerous zones on the premises. Thus, these visuals are as useful as they are eye-catching. This is a chance to directly communicate with employees, visitors, and those passing a project. The following are some of the things to consider when investing in signage for a site.]]></description>
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<title>5 Types of High Impact Business Branding</title>
<link>http://EzineArticles.com/6848775</link>
<guid>http://EzineArticles.com/6848775</guid>
<pubDate>Wed, 01 Feb 2012 17:16:25 -0600</pubDate>
<description><![CDATA[In today's competitive business environment you need to make an impact when getting your brand noticed. Here are a few alternatives to the usual old branding techniques.]]></description>
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<title>Get Help From Branding Consultants To Reposition Your Brand</title>
<link>http://EzineArticles.com/6853019</link>
<guid>http://EzineArticles.com/6853019</guid>
<pubDate>Wed, 01 Feb 2012 14:48:01 -0600</pubDate>
<description><![CDATA[Sometimes, a business website can find that it has developed a brand that does not work 100 percent. The brand itself could be perfect, but consumers may be resisting the image that it conjures up of the company. This means that the brand equity - the impact that marketing a brand has upon sales and customer uptake - will be very low, and it is hardly worth making the effort of marketing the brand, since the expense of your marketing strategy is barely covered by the customers that it is bringing to the website.]]></description>
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<title>Build Your Brand With A Marketing Strategy</title>
<link>http://EzineArticles.com/6853015</link>
<guid>http://EzineArticles.com/6853015</guid>
<pubDate>Wed, 01 Feb 2012 14:26:05 -0600</pubDate>
<description><![CDATA[The majority of small-time online businesses do not bother with branding, thinking that the latter is only for large companies or those with a big marketing budget. However, applying the habits of a big business to your own small website by developing a brand marketing strategy can help your sales to climb, and help you to make a bigger profit this year than in any other year. By designing and applying a brand to your own company, no matter whether you are selling products or offering a service, you can encourage potential clients into your website, and persuade them to...]]></description>
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<title>Why Brand Repositioning Could Be The Best Solution</title>
<link>http://EzineArticles.com/6853013</link>
<guid>http://EzineArticles.com/6853013</guid>
<pubDate>Wed, 01 Feb 2012 14:25:48 -0600</pubDate>
<description><![CDATA[When you have been working on a brand for a long time, it can be depressing to find out that it is not having the positive effect that you hoped. Examining the brand equity for your website can sometimes reveal that there is virtually no difference between marketing your company with the brand, and promoting it without. This usually means that your current brand is missing the mark, and you are just not connecting with your customers.]]></description>
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<title>Forget the Business Model, Just Embrace More of Who You Are</title>
<link>http://EzineArticles.com/6847188</link>
<guid>http://EzineArticles.com/6847188</guid>
<pubDate>Wed, 01 Feb 2012 13:59:39 -0600</pubDate>
<description><![CDATA[Healers, coaches and change agents: it's time to reinvent the model. Or maybe just set aside the business model and simply BE more of who you are, therefore naturally attracting abundance as you share the streams of your soul.]]></description>
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<title>Do Graphic Designers Scare You?</title>
<link>http://EzineArticles.com/6843794</link>
<guid>http://EzineArticles.com/6843794</guid>
<pubDate>Tue, 31 Jan 2012 07:34:12 -0600</pubDate>
<description><![CDATA[I've seen all kinds of attempts from small business entrepreneurs to take their control back from a "scary," distant" and "highfalutin" designer or design firm. Even if a business owner comes to the point of finally acknowledging their need for design in their business, they still feel so very out of control when it comes to these artsy fartsy, egocentric designer types. How do you put yourself back in control?]]></description>
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<title>Sell Yourself, Not Your Business: Using the Personal Connection to Grow Your Business</title>
<link>http://EzineArticles.com/6841655</link>
<guid>http://EzineArticles.com/6841655</guid>
<pubDate>Mon, 30 Jan 2012 11:13:26 -0600</pubDate>
<description><![CDATA[A successful business is one that is sold on who the owner or representative is, not the business itself. No matter what type of business you run, you are always selling yourself to the customer, not the business.]]></description>
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<title>Building a Great Logo: Make It Effective and Consistent</title>
<link>http://EzineArticles.com/6840920</link>
<guid>http://EzineArticles.com/6840920</guid>
<pubDate>Mon, 30 Jan 2012 11:08:47 -0600</pubDate>
<description><![CDATA[Our clients consistently prove to be discriminating business owners. Details matter to them. So does building their brand on a solid foundation.]]></description>
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<title>Building the Brand of You</title>
<link>http://EzineArticles.com/6845432</link>
<guid>http://EzineArticles.com/6845432</guid>
<pubDate>Mon, 30 Jan 2012 10:46:09 -0600</pubDate>
<description><![CDATA[Anchoring your business around a personal brand will draw people to you, make your business more memorable, and completely differentiate you from your competitors. Your personal brand is what will showcase your unique and authentic self. And when you leverage the brand of YOU, there is no competition. Here are some tips.]]></description>
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<item>
<title>Mistakes That a Logo Designer Should Avoid</title>
<link>http://EzineArticles.com/6837582</link>
<guid>http://EzineArticles.com/6837582</guid>
<pubDate>Fri, 27 Jan 2012 09:08:17 -0600</pubDate>
<description><![CDATA[Every companies, irrespective of their size, expanse or equity, desires to build their individual brands. A company logo, in this respect, plays a very crucial role in representing the core personality or belief of the company, to its target market. However, there are certain, mistakes, which the logo designers should beware of, while designing a company logo.]]></description>
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<title>Business and Facebook: Create Your Very Own Powerful Advertising Agency</title>
<link>http://EzineArticles.com/6836209</link>
<guid>http://EzineArticles.com/6836209</guid>
<pubDate>Thu, 26 Jan 2012 08:55:59 -0600</pubDate>
<description><![CDATA[Integrating your business and Facebook personal profile page is quite easy to do yet is so empowering and entertaining. This simple step will make you own an inexpensive yet very powerful advertising agency for your business.]]></description>
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<title>How Do I Brand My New Business?</title>
<link>http://EzineArticles.com/6838899</link>
<guid>http://EzineArticles.com/6838899</guid>
<pubDate>Wed, 25 Jan 2012 14:50:43 -0600</pubDate>
<description><![CDATA["Can you FedEx this package before 5:00?" That question will be asked many times this week. Why do we propose we ask the question like that instead of asking, "Can you ship this package before 5:00?"]]></description>
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<title>What It Takes to Make a World Class Global Brand</title>
<link>http://EzineArticles.com/6837993</link>
<guid>http://EzineArticles.com/6837993</guid>
<pubDate>Wed, 25 Jan 2012 14:14:05 -0600</pubDate>
<description><![CDATA[Creating world class global brand recognition takes nothing more than a few simple steps that identify your product or service with a simple brand relevant phrase that captures attention and captivates an audience. Let me show you how to generate response to your business brand.]]></description>
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<title>The Importance of Social Media Tracking</title>
<link>http://EzineArticles.com/6839234</link>
<guid>http://EzineArticles.com/6839234</guid>
<pubDate>Wed, 25 Jan 2012 09:52:50 -0600</pubDate>
<description><![CDATA[Networking is a significant factor in marketing your brand. I can't however stress enough the importance of Social Media Tracking because you need to know the ROI on your efforts. Participating is all very well but in the end it all comes down to revenue generation versus the cost to your business.]]></description>
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<title>Personalized Tote Bags As Fun Birthday Party Favor</title>
<link>http://EzineArticles.com/6836512</link>
<guid>http://EzineArticles.com/6836512</guid>
<pubDate>Tue, 24 Jan 2012 14:30:37 -0600</pubDate>
<description><![CDATA[Tote bags are great gifts to friends and families if you want to appreciate them. They can also be used as great party favor especially when they are personalized as they make guests feel special and valued. This is because they appreciate the fact that the host took the time to add that personal touch as opposed to just going to the store and picking up a random bag and wrapping it.]]></description>
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<title>A Brand to Die For</title>
<link>http://EzineArticles.com/6831539</link>
<guid>http://EzineArticles.com/6831539</guid>
<pubDate>Tue, 24 Jan 2012 13:09:17 -0600</pubDate>
<description><![CDATA[I am often asked, "What does it take to create a successful marketing campaign?" The reality, at the heart of it all, is the client's brand essence; how that brand is represented and how to and perceived by the market. All successful marketing and advertising strategies spring forth from this basic tenet - brand essence.]]></description>
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<item>
<title>Factors to Consider in Setting Your Logo Design Contest Prize</title>
<link>http://EzineArticles.com/6830278</link>
<guid>http://EzineArticles.com/6830278</guid>
<pubDate>Tue, 24 Jan 2012 11:36:08 -0600</pubDate>
<description><![CDATA[A number of crowdsourcing websites permit customers to select among several offers that contain a particular set of specifications. On the other hand, most websites depart the choice of cost establishing undefined and imprecise, which baffle the consumer to assess his preferred prize money. Following are some factors to consider]]></description>
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<item>
<title>How to Get a Following for Your Band</title>
<link>http://EzineArticles.com/6835496</link>
<guid>http://EzineArticles.com/6835496</guid>
<pubDate>Tue, 24 Jan 2012 11:02:09 -0600</pubDate>
<description><![CDATA[Getting a following for your band in the early days is hard. There is a whole load of different ways though and just turning up to gigs isn't enough anymore.]]></description>
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<item>
<title>Tips About Marketing For Your Band</title>
<link>http://EzineArticles.com/6833881</link>
<guid>http://EzineArticles.com/6833881</guid>
<pubDate>Tue, 24 Jan 2012 08:41:33 -0600</pubDate>
<description><![CDATA[You've been thinking about getting the band back together. Your job in the bank is way too routine, and you need an outlet for all that creative energy.]]></description>
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<title>Double-Sided Business Cards Have That Extra Pizzazz</title>
<link>http://EzineArticles.com/6833829</link>
<guid>http://EzineArticles.com/6833829</guid>
<pubDate>Mon, 23 Jan 2012 15:57:02 -0600</pubDate>
<description><![CDATA[Business cards have at least two sides. This is a provable fact. And yet most business cards are printed on one side only, and the other side is blank.]]></description>
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<item>
<title>Tax Disc Holders - Effective Promotional Items</title>
<link>http://EzineArticles.com/6827429</link>
<guid>http://EzineArticles.com/6827429</guid>
<pubDate>Mon, 23 Jan 2012 09:37:23 -0600</pubDate>
<description><![CDATA[Tax disc holders have been needed on vehicles in the UK since 1920. A tax excise duty has been payable in the UK for all roadworthy vehicles used on the roads since 1889, but it was not until 1920 that proof of payment of the tax was required through prominently displaying the small, circular document in a tax disc holder. The tax disc has to be displayed on the left-hand side of the windscreen of a car, or other four-wheeled vehicle, but in a suitable folder that is safely attached to the bodywork if it is a two-wheeled vehicle.]]></description>
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<item>
<title>Are We Getting the REAL You?</title>
<link>http://EzineArticles.com/6772928</link>
<guid>http://EzineArticles.com/6772928</guid>
<pubDate>Mon, 23 Jan 2012 08:34:29 -0600</pubDate>
<description><![CDATA[We live in a world of copycats. This is rampant in the online marketing world. Websites, sales pages and signature programs that smell an awful lot like the next person. People, a program isn't your signature unless YOU developed it.]]></description>
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<item>
<title>Cape Classifieds Branding Techniques</title>
<link>http://EzineArticles.com/6827172</link>
<guid>http://EzineArticles.com/6827172</guid>
<pubDate>Mon, 23 Jan 2012 08:25:30 -0600</pubDate>
<description><![CDATA[Building a solid brand has everything to do with your personal values and how they impact the mission and vision of your company. Your values if you want to successfully be in business-and especially if you want to succeed in business online-should be above reproach, and by extension the mission and vision of your company should represent your quest for excellence by providing a quality product to your customers. Are these lofty values and goals-yes they are, but they need to be because in the virtual world-not unlike in the small hometown of yesteryear where everyone knew everyone...]]></description>
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<item>
<title>How To Choose A Graphic Design Firm To Design Your Annual Report?</title>
<link>http://EzineArticles.com/6826139</link>
<guid>http://EzineArticles.com/6826139</guid>
<pubDate>Mon, 23 Jan 2012 07:38:56 -0600</pubDate>
<description><![CDATA[A comprehensive report of a company's activities and accomplishments in the preceding year is known as the annual report. A well designed and written report is an effective medium, which intends to provide the company's financial performance to the shareholders and other interested people.]]></description>
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<item>
<title>Questions to Ask When Outsourcing Business Card Printing</title>
<link>http://EzineArticles.com/6829968</link>
<guid>http://EzineArticles.com/6829968</guid>
<pubDate>Fri, 20 Jan 2012 15:52:17 -0600</pubDate>
<description><![CDATA[There are a lot of companies that do business card printing. Some of them do it well, others not so well. It all comes down to what the people running the printing press know about printing cards.]]></description>
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<item>
<title>What Is Branding? What Does It Say About You?</title>
<link>http://EzineArticles.com/6825479</link>
<guid>http://EzineArticles.com/6825479</guid>
<pubDate>Fri, 20 Jan 2012 10:21:14 -0600</pubDate>
<description><![CDATA[What is branding and how did it start? Since the beginning of time, or communications at least, people have represented themselves or their ideas in certain ways. Cave paintings depicted a particular person as certain shape, height and color reacting with other certain shapes and colors. It was all about story telling and making you understand something about the person and their place amongst others.]]></description>
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<item>
<title>The Proof of Good Leadership in Business Is In Your Unique Brand</title>
<link>http://EzineArticles.com/6829127</link>
<guid>http://EzineArticles.com/6829127</guid>
<pubDate>Fri, 20 Jan 2012 10:05:14 -0600</pubDate>
<description><![CDATA[What does leadership in business mean to you? Before you answer this question, think about any leader you know and try to describe him or her in your mind. What do you say about Donald Trump? Or Bill Gates? ]]></description>
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<item>
<title>Top Tips for Creating Commercial Print Ready Leaflets/Flyers</title>
<link>http://EzineArticles.com/6824619</link>
<guid>http://EzineArticles.com/6824619</guid>
<pubDate>Fri, 20 Jan 2012 10:02:05 -0600</pubDate>
<description><![CDATA[Top tips for creating and submitting leaflets to commercial printing companies, so that the final print is as good as can be, and as close to your original design as possible. This has the basic tips to think about before you start designing your leaflet, and before you send it to a printers.]]></description>
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<item>
<title>3 Reasons to Attend Seminars</title>
<link>http://EzineArticles.com/6821369</link>
<guid>http://EzineArticles.com/6821369</guid>
<pubDate>Thu, 19 Jan 2012 08:41:11 -0600</pubDate>
<description><![CDATA[Personal Development is billion dollar industry. For some of you that may be surprising industry for the entrepreneurs reading that you may be very excited! (see reason at the end) Being on your journey of going to school and learn various subject has been continuous seminar, at the end we get our achievement on a piece of paper (which we should be proud of) and then we decide we don't need to learn anymore. We may go to the book store and pick up a book and on title that may interest us and then put it on the bookshelf and don't but principles into action.]]></description>
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<item>
<title>What Does Your Business Stand For?</title>
<link>http://EzineArticles.com/6820383</link>
<guid>http://EzineArticles.com/6820383</guid>
<pubDate>Wed, 18 Jan 2012 15:11:02 -0600</pubDate>
<description><![CDATA[Painter, plumber, publisher or pub these businesses all operate to their own set of standards and even values. They may not be evident for each circumstance, but they will certainly exist. You may not be aware of your values or may have never even considered them but sure enough if you really think about what you offer, buried below your logo and catchy branding is a set of beliefs that you operate to on a daily basis - these are your values.]]></description>
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<item>
<title>What Are The Benefits Of Personal Branding</title>
<link>http://EzineArticles.com/6813786</link>
<guid>http://EzineArticles.com/6813786</guid>
<pubDate>Wed, 18 Jan 2012 09:40:07 -0600</pubDate>
<description><![CDATA[Benefits Of Personal Branding There are many benefits of personal branding within any business venture. From the onset, of your business creating a brand/logo should be a priority to ensure you stand out and separate yourself from the masses over other related businesses.]]></description>
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<item>
<title>5 Steps to Branding Yourself the Biblical Way</title>
<link>http://EzineArticles.com/6820690</link>
<guid>http://EzineArticles.com/6820690</guid>
<pubDate>Wed, 18 Jan 2012 08:43:33 -0600</pubDate>
<description><![CDATA["A good name is more desirable than great riches; to be esteemed is better than silver or gold." - Proverbs 22:1 It's time to make a name for yourself! Not because you're on a ego trip, but because you want your name associated with excellence in your business.]]></description>
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<item>
<title>Marketing With Custom Beer Glasses Can Be An Effective Strategy</title>
<link>http://EzineArticles.com/6817326</link>
<guid>http://EzineArticles.com/6817326</guid>
<pubDate>Wed, 18 Jan 2012 07:42:15 -0600</pubDate>
<description><![CDATA[Custom beer glasses make excellent promotional items and can be incorporated into a company's overall marketing strategy. A cost effective method of promoting your brand.]]></description>
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<item>
<title>Customize a Calendar for Branding Purposes</title>
<link>http://EzineArticles.com/6818375</link>
<guid>http://EzineArticles.com/6818375</guid>
<pubDate>Tue, 17 Jan 2012 20:43:04 -0600</pubDate>
<description><![CDATA[Before we talk about what it means to "customize a calendar for branding purposes", it's best to talk about what we mean by branding. To some, branding means logos and t-shirts and mouse pads and all kinds of paraphernalia which people are given by various companies. Some people equate brands with symbols, and that in fact is the origin of the concept.]]></description>
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<item>
<title>New Year's Resolutions for Your Business</title>
<link>http://EzineArticles.com/6799782</link>
<guid>http://EzineArticles.com/6799782</guid>
<pubDate>Tue, 17 Jan 2012 15:00:09 -0600</pubDate>
<description><![CDATA[Don't forget to think about the future health of your business this year! Here's a quick guide to 10 resolutions you can make to give your business a boost for 2012.]]></description>
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<item>
<title>Does Your Brand Have Content?</title>
<link>http://EzineArticles.com/6816927</link>
<guid>http://EzineArticles.com/6816927</guid>
<pubDate>Tue, 17 Jan 2012 14:32:25 -0600</pubDate>
<description><![CDATA[Content strategy starts with a vision that meets your business goals. With careful planning, incorporate these three into your blog and start building your brand's online presence. Your audience will start talking and sharing your content with others. Following the right content strategy will make your brand known, win you customers, generate leads, and increase your sales.]]></description>
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<item>
<title>Why Improving Your Business Signage Is a Must As Explained By An Award-Winning Signs Maker</title>
<link>http://EzineArticles.com/6813531</link>
<guid>http://EzineArticles.com/6813531</guid>
<pubDate>Tue, 17 Jan 2012 13:36:19 -0600</pubDate>
<description><![CDATA[Your business signage is the core of your brand identity strategy, it can help you Communicate with a Highly-Mobile Society & Leverage Your Advertising Efforts. Having an attention-getting sign is critical for your local businesses - no matter the industry. ]]></description>
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<item>
<title>Guest Blog Your Personal Brand</title>
<link>http://EzineArticles.com/6817144</link>
<guid>http://EzineArticles.com/6817144</guid>
<pubDate>Tue, 17 Jan 2012 09:26:20 -0600</pubDate>
<description><![CDATA[Guest blogging is a beneficial marketing strategy. Even though you are doing it for free, you are building something more important that will come of value to your business in the long run. Like anything else in the business industry, it takes time and proper planning to execute such strategies. If you target the right blogs, you have a higher chance of spreading the word about your brand. ]]></description>
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<title>Direct Sellers: LinkedIn Brand Building Communities</title>
<link>http://EzineArticles.com/6817802</link>
<guid>http://EzineArticles.com/6817802</guid>
<pubDate>Tue, 17 Jan 2012 07:53:28 -0600</pubDate>
<description><![CDATA[Managing a LinkedIn Group will help your brand in many ways if you are also willing to help your members. Promote your brand in your group and at the same time give them something valuable like helpful information. Keep building your group and promote interaction at all times. Your group is a community of people who understands what your brand is about, and your members will help your business succeed.]]></description>
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<item>
<title>The Importance of Niche</title>
<link>http://EzineArticles.com/6817197</link>
<guid>http://EzineArticles.com/6817197</guid>
<pubDate>Mon, 16 Jan 2012 20:15:13 -0600</pubDate>
<description><![CDATA[In the highly competitive world of today, having a strong personal brand is what makes you stand out among the rest and be successful in your chosen field. It's not enough to have the knowledge, skills and abilities to perform the job anymore, when there are others out there who say the same thing about themselves. To classify yourself as the true expert, you need to offer something unique and different, something that only you can provide, and this is basically what personal branding is all about.]]></description>
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<item>
<title>What are the Characteristics of a Top Quality Custom Flag Maker?</title>
<link>http://EzineArticles.com/6820701</link>
<guid>http://EzineArticles.com/6820701</guid>
<pubDate>Mon, 16 Jan 2012 17:04:15 -0600</pubDate>
<description><![CDATA[As a wise man said ages ago first impression is the best impression. Why? This is because the initial impression we have is the one that is going to be etched forever in our minds. This is true of anything in life - be it people, things, places, etc.]]></description>
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<item>
<title>Promotional Water Bottles and CamelBak Bottles Make Great Consumer Gifts</title>
<link>http://EzineArticles.com/6812819</link>
<guid>http://EzineArticles.com/6812819</guid>
<pubDate>Mon, 16 Jan 2012 16:12:36 -0600</pubDate>
<description><![CDATA[When choosing the right promotional product, you must pick the right promotional product company. CamelBak Water Bottles make great promotional gifts.]]></description>
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<item>
<title>5 Effective Online Branding Strategies</title>
<link>http://EzineArticles.com/6816324</link>
<guid>http://EzineArticles.com/6816324</guid>
<pubDate>Mon, 16 Jan 2012 11:46:07 -0600</pubDate>
<description><![CDATA[Online branding serves one purpose and one purpose only and that is to make you more competitive in your field! Read further to see 5 simple suggestions you can use instantly to establish your brand while increasing your profits online!]]></description>
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<item>
<title>Aluminum Water Bottles Are an Excellent Choice for a Promotional Gift</title>
<link>http://EzineArticles.com/6812840</link>
<guid>http://EzineArticles.com/6812840</guid>
<pubDate>Fri, 13 Jan 2012 14:47:15 -0600</pubDate>
<description><![CDATA[Business owners should look to promotional products to enhance their bottom line. Custom water bottles are effective marketing tools.]]></description>
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<item>
<title>Getting Your Brand Noticed by Breaking the Rules</title>
<link>http://EzineArticles.com/6797852</link>
<guid>http://EzineArticles.com/6797852</guid>
<pubDate>Fri, 13 Jan 2012 09:25:30 -0600</pubDate>
<description><![CDATA[Everyone has heard the adage opposites attract. There's a reason opposites tend to come together. In physics, it's about two poles of differing charges.]]></description>
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<item>
<title>How to Choose a Logo Design that is Perfect for You</title>
<link>http://EzineArticles.com/6805634</link>
<guid>http://EzineArticles.com/6805634</guid>
<pubDate>Thu, 12 Jan 2012 08:01:50 -0600</pubDate>
<description><![CDATA[A well-designed logo is one that reflects your business and communicates your message. It needs to be simple, unique, memorable, versatile, and able to work without colour. In order to choose a logo, there are important steps to go through, both by yourself and with a graphic designer. In this post, I outline the steps of the logo design process and some important guidelines to keep in mind when choosing a logo that is perfect for you.]]></description>
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<item>
<title>How to Use Promotional Products to Increase Brand Awareness</title>
<link>http://EzineArticles.com/6776712</link>
<guid>http://EzineArticles.com/6776712</guid>
<pubDate>Wed, 11 Jan 2012 15:36:57 -0600</pubDate>
<description><![CDATA[Times are tough right now, they are slowly improving but everyone is being really careful with the money they spend these days. So how do you get the most out of your marketing efforts? It depends a lot on your industry but I will address a few in this article, and you are always welcome to ask me for advice specifically for your business. We'll look at ideas and products to really capture your client's attention and keep them coming back to you.]]></description>
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<title>A Logo Without Your Business Name Can Be A Huge Branding Pain!</title>
<link>http://EzineArticles.com/6809757</link>
<guid>http://EzineArticles.com/6809757</guid>
<pubDate>Wed, 11 Jan 2012 14:57:14 -0600</pubDate>
<description><![CDATA[No business ever steps in the market with an intention to lose its achievable profits by any means. But it has been observed several times that only the desire to start a business and a will to stay competitive is not at all enough for a thriving business.]]></description>
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<title>Facebook Branding 101: Become Loud Enough So Your Peers Can Hear</title>
<link>http://EzineArticles.com/6702177</link>
<guid>http://EzineArticles.com/6702177</guid>
<pubDate>Wed, 11 Jan 2012 12:02:07 -0600</pubDate>
<description><![CDATA[Facebook branding is important to foster a streamlined presence online and impress your network of friends and customers alike. Facebook is undeniably one of the most powerful social media tools that you can use to leverage in the viral power of the World Wide Web.  It is best used to build and establish your brand, gain exposure, connect with customers and attract new clients.]]></description>
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<item>
<title>Choosing a Logo Design Studio</title>
<link>http://EzineArticles.com/6809660</link>
<guid>http://EzineArticles.com/6809660</guid>
<pubDate>Wed, 11 Jan 2012 09:36:32 -0600</pubDate>
<description><![CDATA[Most of the time, people don't take their time when choosing a logo design studio and end up getting a poor quality result. You shouldn't just go with the first company that offers you a flashy price. There are many steps that you can take in order to find a logo design studio that you know is going to get you to where you want to be with your brand and image.]]></description>
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<item>
<title>The 3 Well-Known and Commonly Used Types of Yoga Mats</title>
<link>http://EzineArticles.com/6803594</link>
<guid>http://EzineArticles.com/6803594</guid>
<pubDate>Wed, 11 Jan 2012 08:42:26 -0600</pubDate>
<description><![CDATA[Nowadays, health is the number one concern of many people all over the world, that is why eating healthy and staying fit is a must. There are various forms of exercise, such as Yoga, that will help achieve a healthy body and healthy mind. But in order to get the best result from this sort of workout routine, one must know the proper way of doing it as well as the necessary equipment it requires like choosing Yoga mats that suit the person's preference, physical form and even lifestyle.]]></description>
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<item>
<title>Brand Awareness Is Vital to Success</title>
<link>http://EzineArticles.com/6808544</link>
<guid>http://EzineArticles.com/6808544</guid>
<pubDate>Tue, 10 Jan 2012 16:04:28 -0600</pubDate>
<description><![CDATA[There are many ways to go about getting more recognition for your company. Some of the tips listed below seem pretty basic, but they are proven and time tested. Having all of them together is quite motivating, not only when you read them but as a future reference as well. You have definitely used some of them in the past but keeping this list in mind will help you make the most of your free time promoting your business.]]></description>
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<item>
<title>Google+ for Brands</title>
<link>http://EzineArticles.com/6807310</link>
<guid>http://EzineArticles.com/6807310</guid>
<pubDate>Tue, 10 Jan 2012 15:51:22 -0600</pubDate>
<description><![CDATA[Google has finally launched its Google+ business pages, allowing brands and businesses to join its social network. Many people have been looking forward to this, ever since Google banned companies from setting up Google+ profiles, letting people know that it's only for personal users. They have been hinting about what they're going to roll out for brands for quite a while now, and finally it is here.]]></description>
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<item>
<title>Have You Found A Guest Blogging Service Yet?</title>
<link>http://EzineArticles.com/6789609</link>
<guid>http://EzineArticles.com/6789609</guid>
<pubDate>Tue, 10 Jan 2012 15:18:29 -0600</pubDate>
<description><![CDATA[I've been blogging for on a short time and my traffic is there but far below a commercially viable site. I am trying to set up a business and everyone says the same thing. ]]></description>
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<item>
<title>Personalized Wine Glasses Can Make and Impact on Your Business</title>
<link>http://EzineArticles.com/6798548</link>
<guid>http://EzineArticles.com/6798548</guid>
<pubDate>Mon, 09 Jan 2012 15:13:01 -0600</pubDate>
<description><![CDATA[The use of custom printed wine glasses is a great way to promote your business. Promotional wine glasses will add a touch of class to your next promotion.]]></description>
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<item>
<title>Pulpboard Coasters Are Cost Effective Marketing Tools</title>
<link>http://EzineArticles.com/6798531</link>
<guid>http://EzineArticles.com/6798531</guid>
<pubDate>Mon, 09 Jan 2012 15:11:24 -0600</pubDate>
<description><![CDATA[Pulpboard coasters can be imprinted with your company logo and are great for a variety or promotional campaigns. A great way to kick off your next promotion.]]></description>
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<item>
<title>Posture and Poise Importance</title>
<link>http://EzineArticles.com/6803936</link>
<guid>http://EzineArticles.com/6803936</guid>
<pubDate>Mon, 09 Jan 2012 15:00:39 -0600</pubDate>
<description><![CDATA[Let's start at the beginning "Hello. I'm ________ . It's really nice to meet you." Stand in front of a mirror as you practice, practice, practice introducing yourself to others. Pronounce your name clearly and distinctly. This helps...]]></description>
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<item>
<title>How Getting 'Liked' Makes Conversation That Creates A Brand?</title>
<link>http://EzineArticles.com/6802157</link>
<guid>http://EzineArticles.com/6802157</guid>
<pubDate>Mon, 09 Jan 2012 12:53:20 -0600</pubDate>
<description><![CDATA[Marketing is the social media era is not about selling things. It is about starting a conversation and developing a relationship. Using the 'like' function on Facebook, this article is bout how this is done.]]></description>
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<item>
<title>3 Ways to Establish an Internet Brand</title>
<link>http://EzineArticles.com/6799159</link>
<guid>http://EzineArticles.com/6799159</guid>
<pubDate>Fri, 06 Jan 2012 10:45:48 -0600</pubDate>
<description><![CDATA[Developing an internet brand is a great beginning if you intend to build a money making business online! As an internet marketer competition can be brutal therefore it is important to do what you can to be more competitive! Read more to discover 3 very effective strategies you can use to brand your business online!]]></description>
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<item>
<title>3 Reasons Your Internet Brand Is Ineffective</title>
<link>http://EzineArticles.com/6799155</link>
<guid>http://EzineArticles.com/6799155</guid>
<pubDate>Fri, 06 Jan 2012 10:45:11 -0600</pubDate>
<description><![CDATA[Having an internet brand is essential when trying to develop a profitable business since it helps you stand out thereby giving you a competitive edge! Read more to see 3 reasons your current branding efforts may not be effective and what to do to correct the situation and get the best results!]]></description>
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<item>
<title>People Buy People? Ah, No!</title>
<link>http://EzineArticles.com/6796349</link>
<guid>http://EzineArticles.com/6796349</guid>
<pubDate>Fri, 06 Jan 2012 09:17:44 -0600</pubDate>
<description><![CDATA[People buy brand not people! This seems to rapidly becoming a favorite platitude, particularly in the world of membership business networking, but it is not really true. People buy based on the perceived value of brand not the personalty of the seller.]]></description>
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<item>
<title>The Innovation and Benefits of Wearing Moisture Wicking Shirts</title>
<link>http://EzineArticles.com/6795923</link>
<guid>http://EzineArticles.com/6795923</guid>
<pubDate>Fri, 06 Jan 2012 09:01:37 -0600</pubDate>
<description><![CDATA[Clothing must not only be stylish or fashionable but above all, it must be functional and fit the wearer's lifestyle. For instance, those individuals who are into sports or physical activities must wear apparel that is made from material that can get moisture off their skin like moisture wicking shirts for they can keep the wearer dry and comfortable even after doing tremendous exercising.]]></description>
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<item>
<title>Oyster Card Wallets: Get Around London in Style</title>
<link>http://EzineArticles.com/6795001</link>
<guid>http://EzineArticles.com/6795001</guid>
<pubDate>Thu, 05 Jan 2012 09:07:14 -0600</pubDate>
<description><![CDATA[If you want to stand out from the crowd in London then personalised Oyster Card wallets could be just what you are looking for. Here are some great benefits of personalising your own specially designed Oyster Card wallet.]]></description>
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<item>
<title>Create a Community Around Your Brand</title>
<link>http://EzineArticles.com/6794681</link>
<guid>http://EzineArticles.com/6794681</guid>
<pubDate>Wed, 04 Jan 2012 18:15:58 -0600</pubDate>
<description><![CDATA[A lot of challenges face brands today. In the past, brands relied on traditional media to broadcast their message - it was a monologue, where most marketers were simply intent on getting their message out there to be viewed by as many people as possible. But times have changed, and consumers aren't easy to convince anymore. The key to getting them now is through engagement and conversation, not through marketing and advertising.]]></description>
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<title>Do You Hear What I Hear?</title>
<link>http://EzineArticles.com/6794709</link>
<guid>http://EzineArticles.com/6794709</guid>
<pubDate>Wed, 04 Jan 2012 16:10:54 -0600</pubDate>
<description><![CDATA[As a personal brand, it is important that you stand out among the crowd and position yourself as the expert in your field. It's not enough to be skilled and talented since there are so many skilled and talented people out there - you need to know how to connect and engage with your audience, promote your brand properly, and establish a social presence that will help spread the word about you and what your expertise is.]]></description>
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<title>7 Tips To Get Rid Of Negative Feedback About Your Small Business And Your Brand</title>
<link>http://EzineArticles.com/6793733</link>
<guid>http://EzineArticles.com/6793733</guid>
<pubDate>Wed, 04 Jan 2012 09:13:19 -0600</pubDate>
<description><![CDATA[There is no one-size-fits-all solution to get rid of negative feedback, bad press, poor opinions, and nasty comments about your small business. You will never be able to please all of the people all of the time. However, there are actions you can take to negate the negativism about your brand.]]></description>
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<title>Being &quot;Green&quot; and Socially Conscious Is Not Always a Formula For Success</title>
<link>http://EzineArticles.com/6791208</link>
<guid>http://EzineArticles.com/6791208</guid>
<pubDate>Tue, 03 Jan 2012 11:00:47 -0600</pubDate>
<description><![CDATA[Businesses like to represent that they are looking out for the environment and sometimes are using that statement for the Wrong Reasons... Every few years a new idea or concept comes along and many business people and entrepreneurs jump on it. Twenty five years ago it was VCR rental stores and many got on that bandwagon and some stayed on too late.]]></description>
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<title>5 SEO Strategies When Naming and Branding Your Company</title>
<link>http://EzineArticles.com/6789309</link>
<guid>http://EzineArticles.com/6789309</guid>
<pubDate>Mon, 02 Jan 2012 11:30:54 -0600</pubDate>
<description><![CDATA[Lots of factors go into a great company brand, first among them, the business name itself. For many aspiring entrepreneurs and internet start ups, the prime consideration is search engine optimization.]]></description>
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