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<title>Business:Marketing-Direct Articles from EzineArticles.com</title>
<link>http://EzineArticles.com/?cat=Business:Marketing-Direct</link>
<pubDate>Wed, 23 May 2012 16:21:13 -0500</pubDate>
<image><title>Business:Marketing-Direct from EzineArticles.com</title>
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<copyright>Copyright 2012 EzineArticles.com - All Rights Reserved.</copyright>
<description><![CDATA[EzineArticles.com is Trusted By Millions as The Source For Quality Original Articles]]></description>
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<title>How Does A Pharmaceutical Manufacturer Capture Leads At Tradeshows?</title>
<link>http://EzineArticles.com/7077285</link>
<guid>http://EzineArticles.com/7077285</guid>
<pubDate>Wed, 23 May 2012 12:44:43 -0500</pubDate>
<description><![CDATA[Because of the hefty investment, it's imperative that a pharmaceutical company comes back from a tradeshow with a plethora of leads to follow up on. To avoid costly mistakes, a pharmaceutical company should follow a few simple tactics to increase the number of leads generated.]]></description>
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<item>
<title>What Does Forgiveness Have to Do With Network Marketing Success?</title>
<link>http://EzineArticles.com/7066963</link>
<guid>http://EzineArticles.com/7066963</guid>
<pubDate>Wed, 23 May 2012 10:17:35 -0500</pubDate>
<description><![CDATA[I am becoming more and more aware of the need for true forgiveness for me to have network marketing success. I think it's the 'when-you-decide-the-universe-sends-you-stuff-to-affirm-your-resolve' thing that's operating here.]]></description>
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<title>3 Tips to Successfully Marketing Your Boutique With Bookmarks</title>
<link>http://EzineArticles.com/7075309</link>
<guid>http://EzineArticles.com/7075309</guid>
<pubDate>Tue, 22 May 2012 13:37:44 -0500</pubDate>
<description><![CDATA[Bookmarks are perhaps the best tool to get in front of your customers on a daily basis. They not only allow you to be a constant reminder, but also provide a purpose to the recipient.]]></description>
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<title>4 Tips to Flyer Marketing Success For Your Spa</title>
<link>http://EzineArticles.com/7075289</link>
<guid>http://EzineArticles.com/7075289</guid>
<pubDate>Tue, 22 May 2012 13:21:57 -0500</pubDate>
<description><![CDATA[Flyers are perhaps the best way to market your spa. They not only provide the ease and portability of being distributed to a wide group of people, but also have the ability to clearly communicate your message.]]></description>
</item>
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<title>3 Tips to Successful Postcard Marketing For Your Bookstore</title>
<link>http://EzineArticles.com/7075335</link>
<guid>http://EzineArticles.com/7075335</guid>
<pubDate>Tue, 22 May 2012 13:11:49 -0500</pubDate>
<description><![CDATA[Postcards are perhaps the easiest marketing tool available to both large corporations, and small businesses. They not only provide the ease and convenience of being easily handled, but also have the ability to be included in marketing collateral, handed out face-to-face and even left behind in public places.]]></description>
</item>
<item>
<title>10 Ways Twitter Will Change Your Life</title>
<link>http://EzineArticles.com/7072412</link>
<guid>http://EzineArticles.com/7072412</guid>
<pubDate>Tue, 22 May 2012 09:24:22 -0500</pubDate>
<description><![CDATA[Twitter is now a well-known Social network, having changed the way we communicate online. At least 460,000 new accounts are created daily and 140 million tweets are sent every day.]]></description>
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<item>
<title>3 Tips to Effective Marketing With Web and Print Advertising</title>
<link>http://EzineArticles.com/7064417</link>
<guid>http://EzineArticles.com/7064417</guid>
<pubDate>Mon, 21 May 2012 13:00:09 -0500</pubDate>
<description><![CDATA[We have seen a huge growth in online marketing, social media marketing (Facebook, Twitter, and mobile phone marketing), and the importance of effective website design; websites are doing more for us - even traditional printing service companies are using intelligent websites to deliver better products, faster and at much lower costs. Websites that Work for You - A website should do a lot more than just show people your business. A tool with the ability to work for you 24/7, you should think about what you want your website to do for your business.]]></description>
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<title>Why Not Use Banners and Signs at the Trade Shows?</title>
<link>http://EzineArticles.com/7069620</link>
<guid>http://EzineArticles.com/7069620</guid>
<pubDate>Fri, 18 May 2012 17:31:15 -0500</pubDate>
<description><![CDATA[Many business owners realize the value of attending the trade shows and convention halls presentations. They know that is where they'll likely put on a show that will certainly attract attention and most assuredly bring in more business for their company. As those passersby thunder down the aisles like a herd of buffalo, they spot attractive signs and stop by for a visit and perhaps a brochure or free samples.]]></description>
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<item>
<title>How to Save on a Trade Show Display</title>
<link>http://EzineArticles.com/7056795</link>
<guid>http://EzineArticles.com/7056795</guid>
<pubDate>Fri, 18 May 2012 12:18:59 -0500</pubDate>
<description><![CDATA[When it comes time to buy a new trade show display, you probably have a few things on your mind. In addition to quality, you want to make sure that you are getting something that you can afford. After all, spending too much money on a display is never a good idea.]]></description>
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<item>
<title>Earning Extra Income - Consider Your Options</title>
<link>http://EzineArticles.com/7066193</link>
<guid>http://EzineArticles.com/7066193</guid>
<pubDate>Fri, 18 May 2012 11:09:33 -0500</pubDate>
<description><![CDATA[Everyone could use extra money whether it's to pay off bills, save for a vacation or just to keep up with cost of everyday life. The problem many people face is how to get that extra income with so little time and energy to spare. Many people are working full time and have children and activities to deal with each and every day. So here are three possible options for the average working person.]]></description>
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<title>Discover Why Postcard Marketing Is As Beneficial As Ever</title>
<link>http://EzineArticles.com/7068122</link>
<guid>http://EzineArticles.com/7068122</guid>
<pubDate>Fri, 18 May 2012 08:08:56 -0500</pubDate>
<description><![CDATA[The traditional marketing method has been widely used by a whole host of companies for many years. But as the Internet becomes more prominent, it's easy to forget just how beneficial it can be. One of the most popular ways to reach customers in this way is with the humble postcard. Find out more here...]]></description>
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<item>
<title>5 Things to Think About Before Poster Printing</title>
<link>http://EzineArticles.com/7065857</link>
<guid>http://EzineArticles.com/7065857</guid>
<pubDate>Thu, 17 May 2012 15:19:26 -0500</pubDate>
<description><![CDATA[Posters are an excellent marketing tool for getting the word out about your next trade or fashion show, concert, seminar, or anything else you want people to be informed of. When designing and printing color posters, you have a lot of options to choose from. Your choices will largely depend on your branding, marketing strategy, the information you want to convey, and your target audience. Depending on your goals you may want a colorful, vibrant poster that people simply cannot help staring at, or a professional, informative poster to attract a mature audience and sell them on the benefits of your business. Here are five things to think about before poster printing cheap.]]></description>
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<title>Direct Mail Advertising - An Important Promotional Tool</title>
<link>http://EzineArticles.com/7060042</link>
<guid>http://EzineArticles.com/7060042</guid>
<pubDate>Thu, 17 May 2012 14:41:02 -0500</pubDate>
<description><![CDATA[Direct mail advertising is one of the most effective ways you can attract new business and gain additional revenue. Knowing how to create an influential direct mailing campaign helps ensure your efforts will result in greater return of investment.]]></description>
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<item>
<title>Advance Planning of Your Trade Show Display Rental</title>
<link>http://EzineArticles.com/7066524</link>
<guid>http://EzineArticles.com/7066524</guid>
<pubDate>Thu, 17 May 2012 13:14:53 -0500</pubDate>
<description><![CDATA[If your company is planning on attending an industry expo, you'll want to spend the month leading up to the event wisely. Here is some advice about what to do to insure that your trade show display rental is prepared at the time of your presentation.]]></description>
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<title>5 Things to Consider When Choosing a Printing Company</title>
<link>http://EzineArticles.com/7065945</link>
<guid>http://EzineArticles.com/7065945</guid>
<pubDate>Thu, 17 May 2012 09:20:27 -0500</pubDate>
<description><![CDATA[Choosing a good printing company can be a long and arduous process to the uninitiated. Technology has advanced so much that nearly anyone with a computer and a printer, but no operations management or even printing knowledge can start advertising themselves as a printer. This presents a veritable minefield to direct marketers and businesses looking for high quality, inexpensive printing services. Here are five things to consider when choosing a printing company, to help you make the best choice for your budget and goals.]]></description>
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<title>How to Buy a Trade Show Display Online</title>
<link>http://EzineArticles.com/7056577</link>
<guid>http://EzineArticles.com/7056577</guid>
<pubDate>Wed, 16 May 2012 17:41:45 -0500</pubDate>
<description><![CDATA[Are you interested in buying a trade show display online? Are you at the point with your company where this is good money to spend? Although you may not attend many events, when you do it is essential that you give off a high quality and professional appearance.]]></description>
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<title>From Mail to Mobile: Using Old Marketing Techniques to Reach New Audiences</title>
<link>http://EzineArticles.com/7054174</link>
<guid>http://EzineArticles.com/7054174</guid>
<pubDate>Wed, 16 May 2012 14:16:37 -0500</pubDate>
<description><![CDATA[New marketing techniques are all the rage, as well they should be. The internet allows companies to access customers on a worldwide basis, and while ad blocking software works to eliminate this to some degree, other online marketing methods, like search engine optimization, can still make or break your company's success online. The fact is that maintaining a dynamic, optimized online presence is often necessary to staying afloat in the modern economy. Nevertheless, in utilizing these new marketing platforms, you should also keep up with the statistics and recognize that direct mail marketing can work in attracting customers both online and offline.]]></description>
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<title>Designing Your Email Marketing Campaign</title>
<link>http://EzineArticles.com/7054161</link>
<guid>http://EzineArticles.com/7054161</guid>
<pubDate>Wed, 16 May 2012 13:22:18 -0500</pubDate>
<description><![CDATA[Whether you are targeting your fellow business owners with a business to business email list or have acquired an email mailing list for consumers, the design and content of your email marketing material is integral to your success. There are a number of factors that play into the design, content, and implementation of your email marketing campaign, and neglecting any of them can reduce the number of positive responses you receive from your target audience. In order to create and maintain a successful email marketing campaign, you'll need to consider the demographics of your intended audience, your tagline, your competitors' offers, and of course the visual appeal of your emails.]]></description>
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<title>How To Write Sales Letters That Sell - 10 Top Tips</title>
<link>http://EzineArticles.com/7056363</link>
<guid>http://EzineArticles.com/7056363</guid>
<pubDate>Wed, 16 May 2012 13:00:55 -0500</pubDate>
<description><![CDATA[A lot of people believe that digital or internet based marketing has replaced traditional marketing. As a result much less direct marketing is being sent these days. That is a key reason why direct marketing is still a very powerful marketing channel. But your direct mail has to be good. The following 10 tips will give you all the weaponry you need to write compelling and effective sales letters.]]></description>
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<title>Increase Your Business Using This Hot New Marketing Trend, Have You Heard Of It?</title>
<link>http://EzineArticles.com/7055227</link>
<guid>http://EzineArticles.com/7055227</guid>
<pubDate>Tue, 15 May 2012 16:07:09 -0500</pubDate>
<description><![CDATA[Mobile marketing is a somewhat new, but highly effective advertising method. It entails promoting on or with a mobile device, like a cell phone using SMS Marketing technology (Short Message Service). Read on to find out how to make it work for you.]]></description>
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<title>Flyers As Marketing Tools for Your Spa</title>
<link>http://EzineArticles.com/7057463</link>
<guid>http://EzineArticles.com/7057463</guid>
<pubDate>Tue, 15 May 2012 16:04:59 -0500</pubDate>
<description><![CDATA[Flyers are the quintessential business piece to just about any business. They not only allow you to properly market your brand, but also allow you to easily distribute them to just about anyone. Due to their form they can be handed out, included in marketing material and even mailed.]]></description>
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<title>Bookmark Marketing For Your Salon</title>
<link>http://EzineArticles.com/7057401</link>
<guid>http://EzineArticles.com/7057401</guid>
<pubDate>Tue, 15 May 2012 15:51:29 -0500</pubDate>
<description><![CDATA[Bookmarks are perhaps the best way to market a business in order to get long lasting results. Due to their functionality, they are perhaps the only marketing tool that allows you to simply state your ideas while also being a lasting reminder of your business.]]></description>
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<title>Brochures As Marketing Tools For Your Internet Start-Up</title>
<link>http://EzineArticles.com/7057485</link>
<guid>http://EzineArticles.com/7057485</guid>
<pubDate>Tue, 15 May 2012 15:33:31 -0500</pubDate>
<description><![CDATA[Internet start-ups rely heavily on online efforts without truly researching the offline efforts. By doing this, they are not only limiting their potential client list, but also fall short on selecting customers who may not go online on a daily basis.]]></description>
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<title>Tips for Designing Catalogs That Sell Effectively - Part 1</title>
<link>http://EzineArticles.com/7054267</link>
<guid>http://EzineArticles.com/7054267</guid>
<pubDate>Tue, 15 May 2012 11:30:04 -0500</pubDate>
<description><![CDATA[Nobody wants a catalog that doesn't sell, or at least hook in some juicy enquiries that lead to sales, but many companies aren't using their catalog's full potential. A boring or uninspiring cover will turn customers off at the first hurdle, or if they're brave enough to venture inside the pages, badly written copy and confusing information will soon persuade them not to place an order.]]></description>
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<title>Helpful Dos and Don'ts for Direct Mail Marketing</title>
<link>http://EzineArticles.com/7056181</link>
<guid>http://EzineArticles.com/7056181</guid>
<pubDate>Tue, 15 May 2012 10:30:49 -0500</pubDate>
<description><![CDATA[Whether you're new to direct mail marketing or you've been using this strategy to build your business for years, there's always room to improve your skills and get better results from your marketing efforts. While there is certainly more than one way to achieve direct mail marketing success, there are also some clear dos and don'ts you should abide by to give yourself the best chance for achieving stellar results.]]></description>
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<item>
<title>Tips for Designing Catalogs That Sell Effectively Part 2</title>
<link>http://EzineArticles.com/7054289</link>
<guid>http://EzineArticles.com/7054289</guid>
<pubDate>Tue, 15 May 2012 10:15:13 -0500</pubDate>
<description><![CDATA[Welcome to the second of this two-part article series looking at ways in which you can increase the selling effectiveness of your catalog. It's all about making tweaks to various aspects of your design and copy. You may not need to make changes in all the areas I identify in these articles, but you should at least use them as a starting point for your thinking.]]></description>
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<title>Flyer Marketing for Gardening Business</title>
<link>http://EzineArticles.com/7055452</link>
<guid>http://EzineArticles.com/7055452</guid>
<pubDate>Mon, 14 May 2012 14:34:57 -0500</pubDate>
<description><![CDATA[Flyers are perhaps the best way to engage with both new prospects and current clients. They allow to solidify your base, while also getting attention to your gardening business.]]></description>
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<title>Discover the Easy Way to Get Your Envelopes Opened</title>
<link>http://EzineArticles.com/7047739</link>
<guid>http://EzineArticles.com/7047739</guid>
<pubDate>Fri, 11 May 2012 16:18:04 -0500</pubDate>
<description><![CDATA[Remember 70% of all mail is opened over a bin. For a few pence more spent on the envelope, you can ensure your client opens it. After all what is the point of direct mail if it's not read?]]></description>
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<title>Professional Printing Capabilities</title>
<link>http://EzineArticles.com/7046954</link>
<guid>http://EzineArticles.com/7046954</guid>
<pubDate>Fri, 11 May 2012 15:26:04 -0500</pubDate>
<description><![CDATA[Since many people own their own printers nowadays, most think they don't need the services of a professional printer. However, a professional printing press offers many things that home printers do not, including various treatments like varnishes and finishes. Additionally, one can get various items bound, perforated and cut with the use of a professional printer. If you are in need of business cards, bound books or any other professional prints or photographs, take your items to a professional printer for convenience purposes. Professional printing can often be just as affordable as home printing, and it offers customers more options and precision, resulting in better, more specialized printed material.]]></description>
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<title>Banner Marketing For Your Florist Shop</title>
<link>http://EzineArticles.com/7055489</link>
<guid>http://EzineArticles.com/7055489</guid>
<pubDate>Fri, 11 May 2012 12:55:12 -0500</pubDate>
<description><![CDATA[Banner marketing is perhaps one of the best ways to get involved, and get eyeballs to your florist shop. It not only allows you to get eyeballs on to your business, but also allows you to get some foot traffic through your doors.]]></description>
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<title>Postcard Marketing For Your Hair Styling Business</title>
<link>http://EzineArticles.com/7055471</link>
<guid>http://EzineArticles.com/7055471</guid>
<pubDate>Fri, 11 May 2012 12:53:17 -0500</pubDate>
<description><![CDATA[Postcards are a great way to spread word about your business. They not only allow you to clearly communicate what you business is about, but also due to their form, can easily be mailed or used in marketing collateral.]]></description>
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<title>Direct Marketing 101: Understanding the Business</title>
<link>http://EzineArticles.com/7045441</link>
<guid>http://EzineArticles.com/7045441</guid>
<pubDate>Thu, 10 May 2012 15:30:04 -0500</pubDate>
<description><![CDATA[Direct marketing is a fairly simple concept to grasp - it doesn't involve traditional advertising techniques, but instead communicates directly with customers through the use of direct mail: emails, e-newsletters, fliers, catalogues, business letters, or coupons, to name a few. Here are the basic things you need to know about direct marketing, and how to get on the road to success.]]></description>
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<title>Four Tips to Flyer Marketing Success</title>
<link>http://EzineArticles.com/7050488</link>
<guid>http://EzineArticles.com/7050488</guid>
<pubDate>Thu, 10 May 2012 13:31:47 -0500</pubDate>
<description><![CDATA[Flyers are a great marketing tool for just about every business. They not only allow you to properly introduce your services, but they also allow you to clearly communicate what it is that sets you apart from your competition.]]></description>
</item>
<item>
<title>Four Tips To Postcard Marketing Success</title>
<link>http://EzineArticles.com/7050429</link>
<guid>http://EzineArticles.com/7050429</guid>
<pubDate>Thu, 10 May 2012 13:29:53 -0500</pubDate>
<description><![CDATA[Postcards are perhaps the easiest form of marketing for just about every business. They not only allow you to properly display your brand, but due to their size and form, they can easily be included in marketing collateral, handed out in face-to-face meetings, as well as mailed directly to individuals.]]></description>
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<item>
<title>The Big Marketing Mistake That's Killing Your Business</title>
<link>http://EzineArticles.com/7054565</link>
<guid>http://EzineArticles.com/7054565</guid>
<pubDate>Thu, 10 May 2012 10:31:15 -0500</pubDate>
<description><![CDATA[Y'know, when it comes to marketing your business, I am the very last person to suggest anyone should simply "take massive action". Often when people are telling you that, the thing they want you to take massive action WITH is something they're selling you. That said, there does come the time when you've just got to DO something because further thought and planning is a waste of your life. I reveal all in this article.]]></description>
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<title>Banner Stands Selection for Effective Display at Trade Shows</title>
<link>http://EzineArticles.com/7048227</link>
<guid>http://EzineArticles.com/7048227</guid>
<pubDate>Thu, 10 May 2012 10:11:46 -0500</pubDate>
<description><![CDATA[Attending trade shows represent a sizable expense for the companies that rely on them for business development. One way to gain a better return is to invest in ways to better attract prospects to one's booth.]]></description>
</item>
<item>
<title>Pull Up Stands and Pull Up Banners</title>
<link>http://EzineArticles.com/7048233</link>
<guid>http://EzineArticles.com/7048233</guid>
<pubDate>Wed, 09 May 2012 14:27:07 -0500</pubDate>
<description><![CDATA[Just about any business can potentially benefit from banner marketing. From use at trade shows to corporate communications to drawing customers to retail, more and more business owners are coming to realize how effective banners can be for building business.]]></description>
</item>
<item>
<title>Bookmark Marketing Success Tips</title>
<link>http://EzineArticles.com/7043440</link>
<guid>http://EzineArticles.com/7043440</guid>
<pubDate>Mon, 07 May 2012 14:19:59 -0500</pubDate>
<description><![CDATA[Bookmarks are perhaps one of the most beneficial marketing tools that one can utilize in their outreach strategy. They not only allow you to give some benefit to your customers, but also allow you to be front and center when they are most attentive - while reading.]]></description>
</item>
<item>
<title>Methods to Profit With an E-Newsletter for Your Clients and Also Potential Clients</title>
<link>http://EzineArticles.com/7024591</link>
<guid>http://EzineArticles.com/7024591</guid>
<pubDate>Mon, 07 May 2012 12:19:07 -0500</pubDate>
<description><![CDATA[In case you want to be considered a financial professional (or any kind of specialist), you must introduce tips to your clients along with prospects which they do not know. Being a resource of information is the primary method to gain trustworthiness by seeming well-informed. It's not that you need to know something which everybody else does not.]]></description>
</item>
<item>
<title>How To Get Rich By Choking</title>
<link>http://EzineArticles.com/7038887</link>
<guid>http://EzineArticles.com/7038887</guid>
<pubDate>Fri, 04 May 2012 13:37:54 -0500</pubDate>
<description><![CDATA[If you own a business, and would like to give your sales a boost, then read this short article to discover a very powerful (and effective) tip. It's a bit bizarre. But I think you'll like it once you see it for yourself.]]></description>
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<item>
<title>Target Your Prospects With Powerful Headlines</title>
<link>http://EzineArticles.com/7033203</link>
<guid>http://EzineArticles.com/7033203</guid>
<pubDate>Fri, 04 May 2012 11:07:25 -0500</pubDate>
<description><![CDATA[Your headline is the single most important call out you make to your prospects. Grab their attention here, and you move them straight into your sales message.]]></description>
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<item>
<title>Goal Setting: An Unconventional Approach</title>
<link>http://EzineArticles.com/7040869</link>
<guid>http://EzineArticles.com/7040869</guid>
<pubDate>Fri, 04 May 2012 11:04:13 -0500</pubDate>
<description><![CDATA[Everyone agrees that setting goals is essential for growth. Whether the goal relates to weight loss, exercise or your business, setting goals is foundational: clearly if we have no map, we might end up far from our intended destination; true for navigators, true for business. But for the goals to mean something, even to be achievable, they must be simple, practical and specific. But more than that, they must be owned-assimilated even, in order to be achieved.]]></description>
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<item>
<title>Sparkle and Shine Your Booths With Trade Show Graphics</title>
<link>http://EzineArticles.com/7032433</link>
<guid>http://EzineArticles.com/7032433</guid>
<pubDate>Thu, 03 May 2012 14:40:39 -0500</pubDate>
<description><![CDATA[If you have a successful trade show display event, you are certainly bound to make progress in terms of your business. However, in order to have a good trade show event, you need to be highly organized and planned towards hosting a successful trade show booth.]]></description>
</item>
<item>
<title>Easy Guidelines in Postcard Printing</title>
<link>http://EzineArticles.com/7025856</link>
<guid>http://EzineArticles.com/7025856</guid>
<pubDate>Thu, 03 May 2012 09:11:07 -0500</pubDate>
<description><![CDATA[Businesses often move at a rapid pace. Transactions and major deals do go over careful reviewing and analysis, but these types of projects need to be finalised swiftly if a particular company expects to yield profits and a general degree of success. Shedding light on your products and services as well as extending your company's overall reach to a wider audience becomes even more difficult for businesses without a clear plan in mind. However, a brief, concise and convenient advertising strategy needs to be implemented in order to make considerable headway in your field in addition to setting your business apart from competitors.]]></description>
</item>
<item>
<title>How to Make Your Direct Mail Order Form More Effective</title>
<link>http://EzineArticles.com/7035781</link>
<guid>http://EzineArticles.com/7035781</guid>
<pubDate>Wed, 02 May 2012 12:34:14 -0500</pubDate>
<description><![CDATA[Whether you call it an order form, a response form or a response device, it's one of the most crucial components of any direct mail package. Here are 18 ways to make your direct mail order form more effective.]]></description>
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<item>
<title>Is Your Direct Mail Brochure Helping or Hurting Response?</title>
<link>http://EzineArticles.com/7035842</link>
<guid>http://EzineArticles.com/7035842</guid>
<pubDate>Tue, 01 May 2012 13:40:18 -0500</pubDate>
<description><![CDATA[In direct mail, "the letter sells while the brochure explains." But does your "explanation" get in the way of making the sale? Is your brochure helping or hurting your direct mail response?]]></description>
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<title>Postcard Marketing Ideas and Tips</title>
<link>http://EzineArticles.com/7021968</link>
<guid>http://EzineArticles.com/7021968</guid>
<pubDate>Mon, 30 Apr 2012 10:54:57 -0500</pubDate>
<description><![CDATA[Postcard marketing is an effective way of marketing. Here are some ideas and tips that can take you to the post office. So, if you want to consider postcard marketing for your business, these ideas are worth to consider. You can take benefits of this marketing strategy through these ideas.]]></description>
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<title>Marketing 101 - Easier Than You Think!</title>
<link>http://EzineArticles.com/7018634</link>
<guid>http://EzineArticles.com/7018634</guid>
<pubDate>Fri, 27 Apr 2012 12:50:38 -0500</pubDate>
<description><![CDATA[Marketing can simply mean the implementation of a strategy for selling an item. The dictionary defines it as the business of advertising, and promoting an item.]]></description>
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<title>Direct Marketing: The Business of the 21st Century</title>
<link>http://EzineArticles.com/7026090</link>
<guid>http://EzineArticles.com/7026090</guid>
<pubDate>Thu, 26 Apr 2012 11:28:40 -0500</pubDate>
<description><![CDATA[Direct marketing is truly the preferred business of the 21st century. Why? We are quickly discovering that we cannot rely on the standard of working for someone else, so it only makes sense that we would look to other resources to change our life. I am going to share with you more about direct marketing, how it works, and why people are turning to it for their livelihood.]]></description>
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<title>Secrets of Direct Mail Marketing</title>
<link>http://EzineArticles.com/7021712</link>
<guid>http://EzineArticles.com/7021712</guid>
<pubDate>Wed, 25 Apr 2012 15:14:31 -0500</pubDate>
<description><![CDATA[Direct mail marketing has proven itself to be a highly effective way to market a business in a specific geographical area. But if you really want to get the most out of your campaign, there are a few things that you should know that will give your marketing a boost.]]></description>
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<title>Conquering the Market With Postcard Marketing</title>
<link>http://EzineArticles.com/7024115</link>
<guid>http://EzineArticles.com/7024115</guid>
<pubDate>Wed, 25 Apr 2012 12:49:12 -0500</pubDate>
<description><![CDATA[Which do you think will get better response: an email ad sent daily which will most likely end up in the spam folder or a postcard sent once a month but will be easily noticeable? Your most likely response would be the postcard. You see, even though we are in the digital age where the quickest and most effective way of sending messages is done over the Internet, getting noticed can mean investing in traditional marketing materials, and that includes postcard printing.]]></description>
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<title>Taking Your Trade Show Displays To The Right Events</title>
<link>http://EzineArticles.com/7023489</link>
<guid>http://EzineArticles.com/7023489</guid>
<pubDate>Wed, 25 Apr 2012 11:44:39 -0500</pubDate>
<description><![CDATA[Determining which events to take your trade show displays to is extremely important. Taking your trade show booths to the wrong event can be worse than not attending at all, so use these tips to determine which events you should attend.]]></description>
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<title>Transporting Your Trade Show Displays: 3 Options For Any Business</title>
<link>http://EzineArticles.com/7023474</link>
<guid>http://EzineArticles.com/7023474</guid>
<pubDate>Wed, 25 Apr 2012 11:42:46 -0500</pubDate>
<description><![CDATA[If you're preparing to attend a marketing event with your trade show displays, take a little time to think about how you're planning to ship the trade show booth. Read on to find out more.]]></description>
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<title>Do Trade Show Gimmicks Help Attract Traffic to Trade Show Booths?</title>
<link>http://EzineArticles.com/7018740</link>
<guid>http://EzineArticles.com/7018740</guid>
<pubDate>Mon, 23 Apr 2012 17:39:46 -0500</pubDate>
<description><![CDATA[As trade show floors remain generally thronged with numbers of trade show booths representing their respective companies, most often majority of them pale into insignificance even though they have better offerings. At such times, some gimmickry ways may help attract the traffic. Explore them in this article.]]></description>
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<title>Clarity: One Of The Single Most Effective Ways To Boost Profits</title>
<link>http://EzineArticles.com/7019068</link>
<guid>http://EzineArticles.com/7019068</guid>
<pubDate>Mon, 23 Apr 2012 15:52:22 -0500</pubDate>
<description><![CDATA[My wife Katie and I have a fantastic relationship. We're high-school sweethearts and still have the same spark as when we were teenagers.]]></description>
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<title>Direct Marketing - The Future of Advertisement</title>
<link>http://EzineArticles.com/7014162</link>
<guid>http://EzineArticles.com/7014162</guid>
<pubDate>Mon, 23 Apr 2012 15:29:05 -0500</pubDate>
<description><![CDATA[In large part because of the ever-evolving internet, direct marketing has become an increasingly popular sales method. Direct marketing is essentially an alternative to traditional advertisement strategies. Most of the companies that utilize these traditional methods pay for mass exposure in the form of television and radio commercials, newspaper ads, and by constantly running widespread internet advertisements]]></description>
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<title>The Key To Improving Your Conversions</title>
<link>http://EzineArticles.com/7018945</link>
<guid>http://EzineArticles.com/7018945</guid>
<pubDate>Mon, 23 Apr 2012 14:49:25 -0500</pubDate>
<description><![CDATA[When thinking about how and why your customers buy from you, it's important to never think of it as a single event. Clicking that "Add To Cart" button doesn't happen spontaneously.]]></description>
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<title>Direct Mail Advertising Is A Tried And True Marketing Strategy For Business</title>
<link>http://EzineArticles.com/7003488</link>
<guid>http://EzineArticles.com/7003488</guid>
<pubDate>Fri, 20 Apr 2012 15:29:06 -0500</pubDate>
<description><![CDATA[If you want to take your business to the next level, discover an innovative marketing tool that will target your audience to the 'letter', which is Direct Mail Advertising. This form of marketing is so extraordinary, you can send out an intensive volume of information to an entire city, or keep it small and personal with postcards or self mailers, direct mail advertising will help you get the response that you're looking for, will develop customer loyalty and boost your overall sales. ]]></description>
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<title>Even With The Growth Of Internet Marketing Direct Marketing Through The Mail Still Works</title>
<link>http://EzineArticles.com/7000120</link>
<guid>http://EzineArticles.com/7000120</guid>
<pubDate>Fri, 20 Apr 2012 14:07:03 -0500</pubDate>
<description><![CDATA[It is a common misconception that the role of direct marketing through the mail is no longer useful since the rise in popularity of the Internet. But this is not true and as this article explains it is still possible to attract new customers through the mail.]]></description>
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<title>Cheap Personalized Pens For Trade Shows</title>
<link>http://EzineArticles.com/7014597</link>
<guid>http://EzineArticles.com/7014597</guid>
<pubDate>Fri, 20 Apr 2012 13:28:10 -0500</pubDate>
<description><![CDATA[Cheap personalized pens are great for giveaways at events and trade shows. Here are some tips for what you need.]]></description>
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<title>Tips for Better Direct Mail Response</title>
<link>http://EzineArticles.com/7012178</link>
<guid>http://EzineArticles.com/7012178</guid>
<pubDate>Fri, 20 Apr 2012 11:06:39 -0500</pubDate>
<description><![CDATA[While many businesses use direct mailing to target potential clients not everyone does it correctly. Simply mailing off a thousand postcards or flyers with no real plan or strategy is most likely a waste of time. If you're a realtor interested in selling a condo in a big city it doesn't make much sense to have your mailers going to suburban neighborhoods and retirement facilities. The goal of a direct mail campaign is to target a market that will generate a response and if you don't carefully form your list from the latest consumer data you could be wasting a lot of time and effort.]]></description>
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<title>Success With Postcard Marketing</title>
<link>http://EzineArticles.com/7012080</link>
<guid>http://EzineArticles.com/7012080</guid>
<pubDate>Fri, 20 Apr 2012 10:56:29 -0500</pubDate>
<description><![CDATA[Many businesses use postcard marketing to reach their target audience and convert leads into sales. Realtors, insurance agents and mortgage brokers all run direct mail campaigns with postcard mailers to entice recipients into calling on them for their services. Of course, just sending out any mailers at random won't guarantee success and if you're interested in making a postcard mailing campaign really work for you, carefully consider the design of the card, how its printed and who it's going to so you can maximize your marketing efforts.]]></description>
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<title>Bookmark Marketing for Your Bakery</title>
<link>http://EzineArticles.com/7010494</link>
<guid>http://EzineArticles.com/7010494</guid>
<pubDate>Thu, 19 Apr 2012 17:14:02 -0500</pubDate>
<description><![CDATA[Bookmarks are perhaps the best way to get in front of a very targeted group of people. They not only allow you to easily and simply be on top of mind whenever your recipient is relaxing, but they also provide the unique ability of being a beneficial tool to the recipient.]]></description>
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<title>Banner Marketing For Your Small Business</title>
<link>http://EzineArticles.com/7010259</link>
<guid>http://EzineArticles.com/7010259</guid>
<pubDate>Thu, 19 Apr 2012 16:03:48 -0500</pubDate>
<description><![CDATA[Banners are perhaps the best way to get involved on your next marketing campaign. They not only provide the quickest way to get attention to your business, but also allow you to easily and simply get the attention of those that are still within your marketing strategy.]]></description>
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<title>17 Ways to Set Your Business on Fire!</title>
<link>http://EzineArticles.com/7004739</link>
<guid>http://EzineArticles.com/7004739</guid>
<pubDate>Thu, 19 Apr 2012 13:44:01 -0500</pubDate>
<description><![CDATA[The more unusual and curious your approach, the more flexibility you have to break away from the crowd and catch the interest of potential clients. Get some attention by paying attention to what your client is really paying attention to. (Hint: it isn't you!)]]></description>
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<title>Hanes Promotional T-Shirts Make Popular Office Marketing</title>
<link>http://EzineArticles.com/7010005</link>
<guid>http://EzineArticles.com/7010005</guid>
<pubDate>Thu, 19 Apr 2012 13:29:13 -0500</pubDate>
<description><![CDATA[When you think of marketing and the various promotional techniques used today, you're probably well aware that the options are nearly endless. From online marketing to off-line marketing, there are hundreds of techniques that can be used in efforts to not only maintain past customers, but also to attract and hopefully gain new ones. In combination with your other marketing campaigns, another way to boost business as well as company morale is to consider office marketing.]]></description>
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<title>Cost-Saving Measures in the Purchase of a New Trade Show Display</title>
<link>http://EzineArticles.com/7004884</link>
<guid>http://EzineArticles.com/7004884</guid>
<pubDate>Thu, 19 Apr 2012 09:50:19 -0500</pubDate>
<description><![CDATA[With the economy on the rise, companies large and small are considering ramping up marketing activities and trade show exhibit schedules in 2012 and beyond. Purchasing a new custom trade show exhibit represents a major investment, but there are ways to save.]]></description>
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<title>Beach Balls Offer Multifaceted Value</title>
<link>http://EzineArticles.com/7007582</link>
<guid>http://EzineArticles.com/7007582</guid>
<pubDate>Tue, 17 Apr 2012 15:20:52 -0500</pubDate>
<description><![CDATA[Summer events are opportunities for businesses and organizations to break out of their usual corporate mold and have fun with their promotions. Livening up a trade show, corporate event, awareness walk or fundraiser with a lighthearted giveaway can make the difference between attendees feeling tired or inspired. Beach balls are a promotional product that can provide a kernel of an idea that planning, budgeting and outreach can all be revolved around.]]></description>
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<title>Flyer Marketing As a Sales Tool</title>
<link>http://EzineArticles.com/7005190</link>
<guid>http://EzineArticles.com/7005190</guid>
<pubDate>Tue, 17 Apr 2012 11:09:23 -0500</pubDate>
<description><![CDATA[Flyers are perhaps the best way to spread word about your business within a defined region, to a certain group of people. Due to its very niche marketing results, people everywhere are looking for ways to incorporate this into their marketing budget.]]></description>
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<title>Business Cards As A Marketing Tool</title>
<link>http://EzineArticles.com/7005257</link>
<guid>http://EzineArticles.com/7005257</guid>
<pubDate>Mon, 16 Apr 2012 14:52:37 -0500</pubDate>
<description><![CDATA[Business cards are perhaps the best way to spread word about your business. Usually used as a way to promote an executive within your company, business cards can also be a way to promote your overall business.]]></description>
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<title>Brochure Marketing for Your Boutique</title>
<link>http://EzineArticles.com/7000821</link>
<guid>http://EzineArticles.com/7000821</guid>
<pubDate>Mon, 16 Apr 2012 11:41:50 -0500</pubDate>
<description><![CDATA[Brochures are perhaps the piece of marketing materials for anyone. They not only provide the best way to sell your brand, but they also prove to be highly beneficial in explaining the unique services you offer. However, with all of the benefits, it is important to remember a couple of things.]]></description>
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<title>Brochure Marketing For Your Spa</title>
<link>http://EzineArticles.com/7000626</link>
<guid>http://EzineArticles.com/7000626</guid>
<pubDate>Mon, 16 Apr 2012 11:41:13 -0500</pubDate>
<description><![CDATA[Brochures are one of the best ways to get in front of customers in a simple and effective way. They not only allow you to simply state your business, but also provide enough room to explain the benefits of your services. Spas in particular can benefit from brochures, hence their use in just about any business.]]></description>
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<title>Postcard Marketing for Chiropractors</title>
<link>http://EzineArticles.com/7000577</link>
<guid>http://EzineArticles.com/7000577</guid>
<pubDate>Mon, 16 Apr 2012 11:39:21 -0500</pubDate>
<description><![CDATA[Chiropractors have perhaps one of the most demanding jobs when it comes to hours, number of clients and deciding who is going to be seen. For that reason, it is important that chiropractors make the best use of all their marketing tools.]]></description>
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<title>Flyer Marketing For Your Cleaning Service</title>
<link>http://EzineArticles.com/7000914</link>
<guid>http://EzineArticles.com/7000914</guid>
<pubDate>Mon, 16 Apr 2012 10:33:39 -0500</pubDate>
<description><![CDATA[Flyers are perhaps the best way to blanket an entire region with your marketing - hence their popularity with local cleaning services. They not only provide the most effective way of marketing, but also prove to be the best way in getting word out about your business.]]></description>
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<title>Flyers As a Marketing Tool for Your Graphic Design Firm</title>
<link>http://EzineArticles.com/6997966</link>
<guid>http://EzineArticles.com/6997966</guid>
<pubDate>Fri, 13 Apr 2012 17:39:16 -0500</pubDate>
<description><![CDATA[Flyers are perhaps the best marketing tool that can to spread information to a very diverse group of people. They allow the recipient to not only view your information, but also due to their form, engage the recipient in a conversation.]]></description>
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<title>Poster Marketing for Your Independent Film</title>
<link>http://EzineArticles.com/7000401</link>
<guid>http://EzineArticles.com/7000401</guid>
<pubDate>Fri, 13 Apr 2012 16:28:00 -0500</pubDate>
<description><![CDATA[Posters are perhaps the quintessential marketing piece for just about any independent or full feature film. However, there are a few design mistakes that always happen when one poster is being created for film. Below are the top tips to ensure that your poster is not only displaying the proper message, but also that it is securing seats inside your theater.]]></description>
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<title>Banner Marketing For Your Accounting Business</title>
<link>http://EzineArticles.com/7000360</link>
<guid>http://EzineArticles.com/7000360</guid>
<pubDate>Fri, 13 Apr 2012 16:24:22 -0500</pubDate>
<description><![CDATA[Accountants are often left with many ways of marketing their business, but very few actually have the patience and time to properly market their business. That is why it is imperative that you have a few key points in mind when you go about designing your banner.]]></description>
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<title>Bookmark Marketing For Your Cafe</title>
<link>http://EzineArticles.com/7000672</link>
<guid>http://EzineArticles.com/7000672</guid>
<pubDate>Fri, 13 Apr 2012 14:53:52 -0500</pubDate>
<description><![CDATA[Bookmark marketing is a great way to get in front of prospects and current customers alike. They come in handy especially for coffeehouses and cafes.]]></description>
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<title>Flyer Marketing For Your Dental Business</title>
<link>http://EzineArticles.com/7000453</link>
<guid>http://EzineArticles.com/7000453</guid>
<pubDate>Fri, 13 Apr 2012 14:37:47 -0500</pubDate>
<description><![CDATA[Flyers are perhaps the best way to get information out about your business. They not only provide the proper amount of room to explain your benefits, but also, due to their size, have the unique ability to be handed out in local areas.]]></description>
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<title>The One Thing Your Competitors Cannot Copy</title>
<link>http://EzineArticles.com/6990794</link>
<guid>http://EzineArticles.com/6990794</guid>
<pubDate>Fri, 13 Apr 2012 13:49:13 -0500</pubDate>
<description><![CDATA[Beat Your Largest Competitors - Everyday! ? In yesterday's blot posting, I commented on how extraordinary customer service led to building a loyal customer base. I gave several examples of this as well.]]></description>
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<title>4 Design Points To Get The Most From Bookmark Campaigns</title>
<link>http://EzineArticles.com/6998077</link>
<guid>http://EzineArticles.com/6998077</guid>
<pubDate>Thu, 12 Apr 2012 17:52:07 -0500</pubDate>
<description><![CDATA[Bookmarks are perhaps the best piece of marketing collateral that you can give both current customers and prospects alike. They also have the unique ability to be in front of your prospect on a daily basis.]]></description>
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<title>Postcard Marketing For Your Hair Salon</title>
<link>http://EzineArticles.com/6998011</link>
<guid>http://EzineArticles.com/6998011</guid>
<pubDate>Thu, 12 Apr 2012 17:37:39 -0500</pubDate>
<description><![CDATA[Postcards are perhaps the best way to disseminate information across a wide band of people. Due to their form, they are one of the only marketing pieces that can be mailed, included with other marketing materials, and handed out in person.]]></description>
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<title>Flyers As A Marketing Tool For Your Hair Salon</title>
<link>http://EzineArticles.com/6996085</link>
<guid>http://EzineArticles.com/6996085</guid>
<pubDate>Thu, 12 Apr 2012 11:10:15 -0500</pubDate>
<description><![CDATA[Flyers are the best way to get word out about a company locally to a certain region. That is why these are perhaps the best tool for hair salons.]]></description>
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<title>Brochures For Your Floral Shop</title>
<link>http://EzineArticles.com/6996033</link>
<guid>http://EzineArticles.com/6996033</guid>
<pubDate>Thu, 12 Apr 2012 10:47:18 -0500</pubDate>
<description><![CDATA[Brochures are a great way to market your business. They not only provide enough room to properly explain your business, but also allow you to effectively market yourself.]]></description>
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<title>5 Tips: Stickers As Marketing Tools for Your Business</title>
<link>http://EzineArticles.com/6995955</link>
<guid>http://EzineArticles.com/6995955</guid>
<pubDate>Wed, 11 Apr 2012 16:09:46 -0500</pubDate>
<description><![CDATA[Stickers are perhaps the most creative way to market just about any business. They can easily be affixed to just about anything, and as a result instantly brand whatever you please. This is not only the best way to get brand recognition, but also a fun way to show a different side of your brand.]]></description>
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<title>If You're Not Split Testing Then You're Guessing</title>
<link>http://EzineArticles.com/6981329</link>
<guid>http://EzineArticles.com/6981329</guid>
<pubDate>Wed, 11 Apr 2012 14:38:39 -0500</pubDate>
<description><![CDATA[So you've written what you think is good copy and you've launched your direct response campaign. You've even gotten a decent response. Now my question to you is how do you know if your copy is really doing the best that it can do?]]></description>
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<item>
<title>7 Tips for Writing Better Sales Copy</title>
<link>http://EzineArticles.com/6983557</link>
<guid>http://EzineArticles.com/6983557</guid>
<pubDate>Wed, 11 Apr 2012 14:33:54 -0500</pubDate>
<description><![CDATA[Whether you're writing sales copy for your company's website, a brochure, a postcard you're mailing out, or any other marketing collateral, you have to know that the words you choose will make or break you. Choose the right words, and you'll get more prospects and more paying customers. Choose the wrong words, however, and your marketing will be ineffective.]]></description>
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<item>
<title>The Email List Is Your Best Friend</title>
<link>http://EzineArticles.com/6982029</link>
<guid>http://EzineArticles.com/6982029</guid>
<pubDate>Wed, 11 Apr 2012 13:42:33 -0500</pubDate>
<description><![CDATA[Treasure your mailing list. If you have gathered a list of contacts, or you intend to...]]></description>
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<item>
<title>Not All Visitors Are The Same And Targeted Traffic Will Develop More Sales</title>
<link>http://EzineArticles.com/6970186</link>
<guid>http://EzineArticles.com/6970186</guid>
<pubDate>Tue, 10 Apr 2012 14:23:50 -0500</pubDate>
<description><![CDATA[One of the main keys to achieving success online is in fact getting traffic that are interested in purchasing what you have to sell. It doesn't do a whole lot of good to bring in a huge number of visitors to your internet site, who have no interest in buying anything you have promoted. I'm certain you now comprehend why it is so important to actually bring visitors to your internet site who are already interested in your product. In this post we are going to be taking a look at how you are able to begin producing the targeted traffic that you need.]]></description>
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<item>
<title>Postcard Printing Services For The Corporate World!</title>
<link>http://EzineArticles.com/6981599</link>
<guid>http://EzineArticles.com/6981599</guid>
<pubDate>Tue, 10 Apr 2012 13:16:20 -0500</pubDate>
<description><![CDATA[A postcard has always been used as a greeting for friends, family and relatives. But with the advancement of other communication modes, postcards are generally used to advertise the products and services of different businesses.]]></description>
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<item>
<title>Leaflet Distribution: The Right Way to Do It</title>
<link>http://EzineArticles.com/6992403</link>
<guid>http://EzineArticles.com/6992403</guid>
<pubDate>Tue, 10 Apr 2012 11:25:56 -0500</pubDate>
<description><![CDATA[Leaflet distribution is a very effective form of door to door marketing, but some companies fail to carry it out correctly and as a result do not experience the level of success they were expecting. Here is the right way to carry out leaflet marketing.]]></description>
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<item>
<title>Print Collateral for Small Businesses</title>
<link>http://EzineArticles.com/6978575</link>
<guid>http://EzineArticles.com/6978575</guid>
<pubDate>Mon, 09 Apr 2012 14:29:02 -0500</pubDate>
<description><![CDATA[Owning a small business or start-up company can be stressful. Sticking to your budget is one of the most important things you can do. And while creating print collateral and marketing literature for your company is key, it can often be expensive. That's why it's important to find ways to save money on printing. First, you can use your talented employees and hire them as free-lancers to create logos for your company. Also, you can invest in a semi-professional printer or digital press that will produce most of your company's print collateral. Lastly, when dealing with items that need extra attention, take them to a professional.]]></description>
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<item>
<title>Custom Travel Mugs, Not Just A Winter Promo Item</title>
<link>http://EzineArticles.com/6986332</link>
<guid>http://EzineArticles.com/6986332</guid>
<pubDate>Mon, 09 Apr 2012 13:39:08 -0500</pubDate>
<description><![CDATA[When you think of a travel mug, you probably think of an insulated mug that is meant to be used for hot beverages such as coffee, tea, and even cocoa. Typically, most people need an insulated tumblers when it is cold outside as drinking something hot is a quick and effective way to warm up quickly. Since hot drinks and cold weather seems to go hand in hand, many companies may assume that custom mugs are only usable as a winter promo item.]]></description>
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<item>
<title>Mass Emailing Versus Bulk SMS</title>
<link>http://EzineArticles.com/6978809</link>
<guid>http://EzineArticles.com/6978809</guid>
<pubDate>Fri, 06 Apr 2012 17:56:45 -0500</pubDate>
<description><![CDATA[SMS offers a range of benefits of mass emailing. Read more to understand how investing in a Bulk SMS system can benefit your business.]]></description>
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<item>
<title>Do You Understand Marketing, Or Do You Market Anyway?</title>
<link>http://EzineArticles.com/6976930</link>
<guid>http://EzineArticles.com/6976930</guid>
<pubDate>Fri, 06 Apr 2012 09:00:17 -0500</pubDate>
<description><![CDATA[All we hear about, in internet marketing, is the overnight successes; while 97% of people are failing. We are not being told the truth. For the aspiring internet marketer, the biggest problem - his biggest obstacle to making money online - is that he has no idea what actually works.]]></description>
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<item>
<title>Anyone, With A Will to Solve Another Person's Problem, Can Market</title>
<link>http://EzineArticles.com/6976923</link>
<guid>http://EzineArticles.com/6976923</guid>
<pubDate>Thu, 05 Apr 2012 14:49:47 -0500</pubDate>
<description><![CDATA[A lot of people, who want to market something, walk around with this fear of copywriting; like it is something magical or something only chosen people can do. But, what will quickly be learned - if one decides to study the masters of the craft - is something very different.]]></description>
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<title>Using Canvas Tarps to Protect You and Your Merchandise During Spring and Summer Festivals</title>
<link>http://EzineArticles.com/6980954</link>
<guid>http://EzineArticles.com/6980954</guid>
<pubDate>Wed, 04 Apr 2012 09:23:40 -0500</pubDate>
<description><![CDATA[Those selling their merchandise during spring and summer festivals need shelter and protection from the sun, rain, and wind. Canvas tarps are an affordable and durable solution.]]></description>
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<title>A Strong Case for Direct Mail Marketing</title>
<link>http://EzineArticles.com/6940447</link>
<guid>http://EzineArticles.com/6940447</guid>
<pubDate>Tue, 03 Apr 2012 11:10:09 -0500</pubDate>
<description><![CDATA[Probably the most important advantage of direct mail is the ability to precisely target audiences better then other forms of advertising. This is due to the lists and data that power its distribution to the right audience. No other channel (online or offline) has the wealth of acquisition data to drive lifetime value (LTV). Although many online advertising sources are real-time, they are often lacking in regards to the big picture of a customer's purchase (or giving in the case of non-profits) behavior over time.]]></description>
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<title>Direct Response Marketing - Use Analytics to Hyper-Target and Improve Response Rates</title>
<link>http://EzineArticles.com/6978527</link>
<guid>http://EzineArticles.com/6978527</guid>
<pubDate>Tue, 03 Apr 2012 11:02:03 -0500</pubDate>
<description><![CDATA[Whenever you create a new ad or marketing piece, your most important concern should be having the response rate be as high as possible. You can use analytical techniques to improve your direct response marketing response rates to implement a hyper-targeted campaign.]]></description>
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<item>
<title>Reach Out To the Potential Audience</title>
<link>http://EzineArticles.com/6967515</link>
<guid>http://EzineArticles.com/6967515</guid>
<pubDate>Tue, 03 Apr 2012 10:45:46 -0500</pubDate>
<description><![CDATA[The direct mail campaign works all the time. The human aspect cannot be underlined in any form of business transactions. It makes the business organizations scale to unprecedented heights.]]></description>
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