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<title>Business:PR Articles from EzineArticles.com</title>
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<pubDate>Tue, 14 Feb 2012 17:14:38 -0600</pubDate>
<image><title>Business:PR from EzineArticles.com</title>
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<copyright>Copyright 2012 EzineArticles.com - All Rights Reserved.</copyright>
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<title>Notable Newsworthy Press Release Topics and Tips</title>
<link>http://EzineArticles.com/6878579</link>
<guid>http://EzineArticles.com/6878579</guid>
<pubDate>Tue, 14 Feb 2012 09:29:02 -0600</pubDate>
<description><![CDATA[If you're new to writing a press release, deciding on what your content should focus on may be difficult. Just about any interesting business news can be turned into a good story for one of these releases. To help you choose your content angle, here are some great topics to consider using...]]></description>
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<title>Media Training 101: Taken Out of Context</title>
<link>http://EzineArticles.com/6871285</link>
<guid>http://EzineArticles.com/6871285</guid>
<pubDate>Mon, 13 Feb 2012 11:16:50 -0600</pubDate>
<description><![CDATA[The power of speaking in sound bites during a media interview cannot be understated. But what happens when what the reporter actually uses, doesn't sound like anything you remember saying?]]></description>
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<title>What Is Corporate Apparel, and Who Needs It Anyway?</title>
<link>http://EzineArticles.com/6864160</link>
<guid>http://EzineArticles.com/6864160</guid>
<pubDate>Fri, 10 Feb 2012 15:39:14 -0600</pubDate>
<description><![CDATA[Corporate apparel. It sounds intimidating, producing visions of high powered executives in large offices at the top of tall buildings. In reality, corporate apparel is simply about creating a positive impression at every level of business.]]></description>
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<title>Run a Successful Customer Appreciation Event</title>
<link>http://EzineArticles.com/6867527</link>
<guid>http://EzineArticles.com/6867527</guid>
<pubDate>Fri, 10 Feb 2012 08:55:12 -0600</pubDate>
<description><![CDATA[Customer appreciation events do more than just let your customers know how much you value them. These important events can also be used as powerful marketing tools used to help you obtain new customers or showcase new products and services to existing customers. It also gets your customers into your store or place of business for 3-4 hours. However, before your customer appreciation event will be successful, there are several things you will need to remember.]]></description>
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<title>Media Exposure Is Marketing Gold - If You Know How to Use It</title>
<link>http://EzineArticles.com/6866851</link>
<guid>http://EzineArticles.com/6866851</guid>
<pubDate>Tue, 07 Feb 2012 18:18:19 -0600</pubDate>
<description><![CDATA[Getting in the media is crucial for credibility and awareness. However, it's also marketing gold for those who know how to take advantage it. Read how to maximize the return on your media exposure.]]></description>
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<title>Sainsbury's and the Tiger Bread: A PR Dream</title>
<link>http://EzineArticles.com/6855133</link>
<guid>http://EzineArticles.com/6855133</guid>
<pubDate>Mon, 06 Feb 2012 10:33:17 -0600</pubDate>
<description><![CDATA[Sainsbury's renamed their Tiger bread to Giraffe bread after a letter from a 3 year old and the reply from customer services went viral on social media sites. A great example of how companies can jump on positive PR opportunities when tracking social media activity.]]></description>
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<title>What Are the Benefits of Event Sponsorship?</title>
<link>http://EzineArticles.com/6857877</link>
<guid>http://EzineArticles.com/6857877</guid>
<pubDate>Fri, 03 Feb 2012 14:32:37 -0600</pubDate>
<description><![CDATA[Event sponsorship has become more and more prevalent in the last few years. It has become more common as it is believed to enhance a company's prestige, image, and reputation by helping certain events that feature or include their target market.]]></description>
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<title>Making The Media Come To You</title>
<link>http://EzineArticles.com/6849408</link>
<guid>http://EzineArticles.com/6849408</guid>
<pubDate>Thu, 02 Feb 2012 13:26:22 -0600</pubDate>
<description><![CDATA[Generating your own media coverage is all well and good but what if you could sit back and let the media come to you. This article will tell you how to become a commentator and have the press pack knocking at your door for reaction to news in your industry.]]></description>
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<title>Six Reasons Why It's Dumb to Do Your Own PR</title>
<link>http://EzineArticles.com/6852947</link>
<guid>http://EzineArticles.com/6852947</guid>
<pubDate>Wed, 01 Feb 2012 15:08:18 -0600</pubDate>
<description><![CDATA[Sometimes what a publicist or PR agency does looks SO easy, especially to an entrepreneur with a naturally outgoing nature. After all, how hard can it be to write and send press releases, or schedule interviews?]]></description>
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<title>The Press Release Is Not Dead - It's Not Even Sick</title>
<link>http://EzineArticles.com/6849902</link>
<guid>http://EzineArticles.com/6849902</guid>
<pubDate>Wed, 01 Feb 2012 15:03:42 -0600</pubDate>
<description><![CDATA[Here's why - the badly written press release and the press release used badly were never alive to begin with. What IS alive and well is the use of press releases for the following purposes. No tweet, Facebook post or email sent to HARO can do these, at least not well.]]></description>
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<title>5 Reasons Why the Media Thinks You're Boring</title>
<link>http://EzineArticles.com/6849199</link>
<guid>http://EzineArticles.com/6849199</guid>
<pubDate>Mon, 30 Jan 2012 13:12:05 -0600</pubDate>
<description><![CDATA[Ever wonder why some people get instant press and others languish? Despite all the reasons you hear (bad publicist, bad timing, dumb media, war, famine, smallpox outbreak. It's because their pitch is not nearly as interesting as they think. If you think you don't have to read this post because you KNOW this doesn't apply to you...you probably need to read this post. So bear with me. Here are the top five reasons why pitches get ignored:]]></description>
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<title>Five Reasons Why You Should PR Your Small Business</title>
<link>http://EzineArticles.com/6835979</link>
<guid>http://EzineArticles.com/6835979</guid>
<pubDate>Thu, 26 Jan 2012 13:51:22 -0600</pubDate>
<description><![CDATA[The media can raise your business profile, help you personally, and save you thousands of pounds in advertising costs. In this article I'll explain five reasons why you need to PR your business... and one reason why you shouldn't.]]></description>
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<title>A Career in Public Relations</title>
<link>http://EzineArticles.com/6836782</link>
<guid>http://EzineArticles.com/6836782</guid>
<pubDate>Thu, 26 Jan 2012 09:02:38 -0600</pubDate>
<description><![CDATA[The India Education system has witnessed a sea change. The present scenario of Indian Education system reflects a picture where there is no dearth of professional courses. Individuals wishing to pursue a career in Public Relations should have good communication skills, should have a flair for writing and must love interacting with people.]]></description>
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<title>Agile Banking - Managing the Challenge of Change</title>
<link>http://EzineArticles.com/6782888</link>
<guid>http://EzineArticles.com/6782888</guid>
<pubDate>Thu, 26 Jan 2012 09:02:00 -0600</pubDate>
<description><![CDATA[Business Agility - Business agility is the ability of a business to adapt rapidly and cost efficiently in response to changes in the business environment. Business agility can be attained by maintaining and adapting goods and services to meet customer demands, adjusting to the changes in a business environment and taking advantage of human resources. Agility in Banking - Agility in the context of banking doesn't mean just speed in execution; it also means that the bank is nimble and flexible.]]></description>
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<title>Why Your Marketing Plan Is Like A New Year's Resolution</title>
<link>http://EzineArticles.com/6840565</link>
<guid>http://EzineArticles.com/6840565</guid>
<pubDate>Wed, 25 Jan 2012 15:30:38 -0600</pubDate>
<description><![CDATA[If you sat down at your desk the first workday of the New Year, and vowed to do something bigger and better to market yourself or your business in 2012, you certainly were in good company. There's nothing like the fresh start of a New Year for motivating us to tackle what seemed to be an overwhelming task last year. But, unfortunately, the odds may be stacked against your well-intentioned plan.]]></description>
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<title>How Your Press Release Gets Social</title>
<link>http://EzineArticles.com/6834471</link>
<guid>http://EzineArticles.com/6834471</guid>
<pubDate>Tue, 24 Jan 2012 17:04:15 -0600</pubDate>
<description><![CDATA[Press Releases get an extra bit of POW in the form of a social media release. So what's a social media release?]]></description>
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<title>You Don't Have to Be in a Major Media Market to Benefit From PR</title>
<link>http://EzineArticles.com/6753150</link>
<guid>http://EzineArticles.com/6753150</guid>
<pubDate>Tue, 24 Jan 2012 09:33:54 -0600</pubDate>
<description><![CDATA[If you're looking to promote your business company or product and you're not in one of the major markets such as Los Angeles or New York, PR should be high on your marketing to do list. The upside is that a public relations campaign offers you an affordable option to take your message directly to your target market. If you're in a smaller media market, and you professionally present your story to the local media your chances of landing a story are maximized.]]></description>
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<title>How to PR Blitz Your Indie Film</title>
<link>http://EzineArticles.com/6726319</link>
<guid>http://EzineArticles.com/6726319</guid>
<pubDate>Tue, 24 Jan 2012 09:32:51 -0600</pubDate>
<description><![CDATA[Let's say you do get your film into a festival, are showing it online, have clips up on YouTube, or have a dynamite website up describing your film. That's simply step one, now you need to work it!]]></description>
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<title>Five Simple and Free Ways to Promote Special Events</title>
<link>http://EzineArticles.com/6826673</link>
<guid>http://EzineArticles.com/6826673</guid>
<pubDate>Mon, 23 Jan 2012 09:56:59 -0600</pubDate>
<description><![CDATA[Are you responsible for planning and promoting a special event? Whether you need to publicize a business open house, a fundraiser for a nonprofit organization, a professional association meeting, or just about any other type of event that is open to the public, there are a number of no-cost promotional options available to you. ]]></description>
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<title>Three Free Websites for Effective Event Promotion</title>
<link>http://EzineArticles.com/6826655</link>
<guid>http://EzineArticles.com/6826655</guid>
<pubDate>Mon, 23 Jan 2012 09:55:01 -0600</pubDate>
<description><![CDATA[Are you responsible for publicizing a special event? No matter what kind of event that you're trying to market, if it's open to the public, you'll likely find that event promotion websites are a great way to let people know what's going on without spending any money. Three Easy-to-Use Free Event Promotion Websites Whether you're trying to let potential customers know about a grand opening for a new business, want to let members of the business community know about an upcoming association meeting, or if you want to make sure that supporters and potential donors know about a...]]></description>
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<title>3 Ways to Kick Start Your PR Campaign</title>
<link>http://EzineArticles.com/6822870</link>
<guid>http://EzineArticles.com/6822870</guid>
<pubDate>Thu, 19 Jan 2012 11:42:55 -0600</pubDate>
<description><![CDATA[I know...your head is spinning. There is so much advice out there about how to run a fabulous PR campaign. You soak every little bit of it in like a sponge. And then....you freeze. All of this advice is great, but where the heck do you even start? First, determine whether you will do your own PR campaign, hire a publicist, or hire a coach to teach you the tricks of the trade (this is covered in-depth in last week's post). Now what? Follow these three tips to kick start your PR campaign the right way.]]></description>
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<title>Radio Stations - They're Now Web Sites That Also Happen to Broadcast - Part 2</title>
<link>http://EzineArticles.com/6825951</link>
<guid>http://EzineArticles.com/6825951</guid>
<pubDate>Thu, 19 Jan 2012 08:24:23 -0600</pubDate>
<description><![CDATA[Yesterday I introduced you to Alex Hinojosa, former full-time radio personality and current Senior Campaign Manager at EMSI. Alex was working as a talk show host/executive producer in a major market, Atlanta, when I lured him away in September of last year, so he has an up-to-the-minute understanding of the changes radio has undergone.]]></description>
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<title>Why You Should Use a Press Release Distribution Service</title>
<link>http://EzineArticles.com/6808997</link>
<guid>http://EzineArticles.com/6808997</guid>
<pubDate>Fri, 13 Jan 2012 09:26:37 -0600</pubDate>
<description><![CDATA[Mostly a press release is drafted if one actually wants to publish some written information regarding your service. It could also be about a product, an organization, an event or a person. Some may either choose to produce their announcement to the media or probably go for press release distribution service.]]></description>
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<title>Do You Really Need to Hire a Publicist?</title>
<link>http://EzineArticles.com/6810639</link>
<guid>http://EzineArticles.com/6810639</guid>
<pubDate>Fri, 13 Jan 2012 09:20:49 -0600</pubDate>
<description><![CDATA[As a publicity coach, I hear a lot of feedback from entrepreneurs on their experiences with PR. Some of the most common questions/gripes include: I hired an expensive publicist/PR firm and I was disappointed I hired an expensive publicist/PR firm and then I ran out of money. I hired an expensive publicist/PR firm and I got some coverage but now I want to take it to the next level I can't afford a publicist/PR firm but have no time to do my own PR I want to do my own PR, but I have no idea where to start If you fit within any of these categories - this post is for you.]]></description>
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<title>Writing Relevant Press Releases</title>
<link>http://EzineArticles.com/6804749</link>
<guid>http://EzineArticles.com/6804749</guid>
<pubDate>Tue, 10 Jan 2012 16:01:30 -0600</pubDate>
<description><![CDATA[Writing press releases is a skill, certainly it is based on a basic model, but putting a well written press release together is a job for an experienced PR expert for it to get the best results. There are a few tips and hits that can be offered to help novices to get a press release written, however the best press releases are written by experts that are experienced in writing press releases all the time.]]></description>
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<title>Managing A Brand</title>
<link>http://EzineArticles.com/6800088</link>
<guid>http://EzineArticles.com/6800088</guid>
<pubDate>Mon, 09 Jan 2012 14:13:43 -0600</pubDate>
<description><![CDATA[Many businesses in the UK will admit that they need to use a PR agency to help them generate exposure and raise their company profile; however, many do not know what is involved. Business can be a difficult market, the media can produce articles that project a certain angle on a business that is not the full story. For this reason, PR is necessary to project a positive overall message.]]></description>
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<title>PR For Accountants</title>
<link>http://EzineArticles.com/6795078</link>
<guid>http://EzineArticles.com/6795078</guid>
<pubDate>Mon, 09 Jan 2012 14:12:35 -0600</pubDate>
<description><![CDATA[The world is led by the media; the power of the media has increased to the point whereby what is said is generally taken for granted. For this reason, accountants need to consider using a public relations company to help spread the news and get them into the media limelight. There are many PR agencies around the UK that have a unique experience of brand development and exposure for accountancy firms.]]></description>
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<title>How Not To Video Your Chief Executive</title>
<link>http://EzineArticles.com/6795729</link>
<guid>http://EzineArticles.com/6795729</guid>
<pubDate>Fri, 06 Jan 2012 07:33:18 -0600</pubDate>
<description><![CDATA[The lively, amusing, often combative executive we saw on TV has become a rather wooden and slightly frightened robot. Oh, there are smiles a plenty but somewhere they lost their winning power. The delivery is word perfect and the eyes never flicker from the camera but for some reason I'm not really listening any more. What's gone wrong?]]></description>
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<title>PR For Startups</title>
<link>http://EzineArticles.com/6792613</link>
<guid>http://EzineArticles.com/6792613</guid>
<pubDate>Wed, 04 Jan 2012 11:58:16 -0600</pubDate>
<description><![CDATA[Many small businesses do struggle with the costs of marketing and generating results that are cost effective. Public relations has been very effective historically in producing good returns for businesses and is an ideal marketing tool that can be used by smaller businesses that need to get value for every penny invested.]]></description>
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<title>How To Get Thousands Of Dollars Of Publicity With A Press Release</title>
<link>http://EzineArticles.com/6788353</link>
<guid>http://EzineArticles.com/6788353</guid>
<pubDate>Tue, 03 Jan 2012 11:06:29 -0600</pubDate>
<description><![CDATA[If you own and operate a small business, and would like to get a huge batch of new customers for free, then read this short article which tells you how you can use a press release to do this. See for yourself.]]></description>
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<title>Internet Banking: Relevance in a Changing World</title>
<link>http://EzineArticles.com/6753938</link>
<guid>http://EzineArticles.com/6753938</guid>
<pubDate>Thu, 29 Dec 2011 15:31:25 -0600</pubDate>
<description><![CDATA[Online banking, offers minimal interactivity. Unlike in a branch, where the comfort of two way interaction facilitates the consummation of a variety of transactions, the one way street of ebanking has only managed to enable the more routine tasks, such as balance enquiry or funds transfer.]]></description>
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<title>Managing Risks In Core Banking Replacements</title>
<link>http://EzineArticles.com/6753869</link>
<guid>http://EzineArticles.com/6753869</guid>
<pubDate>Thu, 29 Dec 2011 15:30:50 -0600</pubDate>
<description><![CDATA[It is important that banks take a holistic view while considering the replacement of their core banking platform. While the benefits of implementing packaged solutions built on modern technology are all too obvious, one cannot deny that such an exercise is fraught with risks.]]></description>
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<title>Banking Innovation: What's the Same, What's Different, In the Developed and Developing World</title>
<link>http://EzineArticles.com/6780047</link>
<guid>http://EzineArticles.com/6780047</guid>
<pubDate>Thu, 29 Dec 2011 15:29:58 -0600</pubDate>
<description><![CDATA[If there wasn't enough focus on it already, the financial crisis has taken innovation to the top of most banks' agendas. In mature as well as emerging markets, banking institutions are differentiating their value proposition from that of their competitors by innovating upon their offerings, benefiting both customers and the organization in the process.]]></description>
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<title>How to Write Good and News Worthy Press Releases</title>
<link>http://EzineArticles.com/6780610</link>
<guid>http://EzineArticles.com/6780610</guid>
<pubDate>Wed, 28 Dec 2011 16:11:26 -0600</pubDate>
<description><![CDATA[Writing a press release is actually a professional activity. The steps involved in writing a news article are somewhat very easy to follow but they do not really guarantee that in the end a good release will be produced. The importance to produce news worthy article cannot be emphasized more than it has now. The following are some of the characteristics of a good press release.]]></description>
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<title>Crisis Management PR Case Study - Contentious SOPA and Subsequent Faux Pas Considered</title>
<link>http://EzineArticles.com/6780020</link>
<guid>http://EzineArticles.com/6780020</guid>
<pubDate>Tue, 27 Dec 2011 08:51:11 -0600</pubDate>
<description><![CDATA[Perhaps you've heard all the controversy over the SOPA bill in Congress. It would be aimed at copyright and patent infringement, essentially making search engines, social networks, and even hosting sites liable when someone posted "pirated brand name products" or copyrighted work on websites. You can imagine that major search engines, hosting companies, ISPs, and social networks were not too pleased with this idea, although the music, publishing, and movie industry wants it bad and has lobbied hard for its passage.]]></description>
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<title>&quot;Always-On&quot; Approach Doesn't Have To Mean &quot;Christmas-Off&quot; For PR Practitioners</title>
<link>http://EzineArticles.com/6775763</link>
<guid>http://EzineArticles.com/6775763</guid>
<pubDate>Tue, 27 Dec 2011 08:23:24 -0600</pubDate>
<description><![CDATA[Thanks to the rapid evolution of social media as a key marketing and communications channel for brands, those who manage, monitor and execute consumer outreach across those channels need to adhere to an "Always-On" attitude. With Christmas just around the corner, many brands and businesses are understandably looking to wind down operations as employees look to enjoy the usual festive trappings and switch off. However, the rapid growth and adoption of social media platforms such as Facebook, Twitter, YouTube and Google+ by brands as a key channel to communicate with consumers means that those responsible for managing consumer engagement...]]></description>
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<title>How Public Relations Can Improve Your Business Development</title>
<link>http://EzineArticles.com/6770326</link>
<guid>http://EzineArticles.com/6770326</guid>
<pubDate>Wed, 21 Dec 2011 21:01:10 -0600</pubDate>
<description><![CDATA[Planning, Developing and Executing your business strategy should always include Public Relations. A strong Public Relation campaign will improve your business. Establishing goodwill in your community can and will give your business the competitive advantage, help to mitigate risk, and allow for transparency to the public.]]></description>
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<title>Handy Dandy Guide to PR Etiquette</title>
<link>http://EzineArticles.com/6763171</link>
<guid>http://EzineArticles.com/6763171</guid>
<pubDate>Tue, 20 Dec 2011 11:07:22 -0600</pubDate>
<description><![CDATA[Tis the season for sugar and spice and everything nice. So nothing is more fitting than a post on how to navigate the complicated world of working with the media. I took the liberty of polling a variety of media sources to learn what they like and what they don't. Here is a rulebook of manners to successfully manage your media relationships.]]></description>
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<title>How to Grow Your Social Authority</title>
<link>http://EzineArticles.com/6765341</link>
<guid>http://EzineArticles.com/6765341</guid>
<pubDate>Tue, 20 Dec 2011 07:52:16 -0600</pubDate>
<description><![CDATA[I believe every brand has information that is of value to the marketplace, and today there are more affordable avenues than ever before to showcase and share that knowledge. Find out how!]]></description>
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<title>Online Press Releases to Promote Your Business</title>
<link>http://EzineArticles.com/6763285</link>
<guid>http://EzineArticles.com/6763285</guid>
<pubDate>Mon, 19 Dec 2011 17:20:25 -0600</pubDate>
<description><![CDATA[In these uncertain economic times, it is pretty tough trying to run a successful business. Competition is stiff and good clients are at a premium. It is, therefore, becoming more and more important to get your business into the public eye so that you can get a step ahead of the competition.]]></description>
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<title>Press Release Distribution - Getting Your News Out There</title>
<link>http://EzineArticles.com/6763250</link>
<guid>http://EzineArticles.com/6763250</guid>
<pubDate>Mon, 19 Dec 2011 15:50:34 -0600</pubDate>
<description><![CDATA[Competition in all niches of e-commerce is fierce and an SEO campaign is effective it is not the only tool in your marketing arsenal. For regularly updating your customers and keeping ahead of the competition an online press release is highly efficient.]]></description>
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<title>Is 2011 the Year of Social Media?</title>
<link>http://EzineArticles.com/6757928</link>
<guid>http://EzineArticles.com/6757928</guid>
<pubDate>Thu, 15 Dec 2011 14:45:40 -0600</pubDate>
<description><![CDATA[I've never seen a media tool so broad in scope, personal in reach and effective in use as Social Media. It's so powerful, I've never seen anything like it before and probably won't see anything as influential in our lifetime.]]></description>
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<title>7 Common Mistakes Virtual Assistants Make In Doing PR</title>
<link>http://EzineArticles.com/6645378</link>
<guid>http://EzineArticles.com/6645378</guid>
<pubDate>Tue, 13 Dec 2011 16:17:39 -0600</pubDate>
<description><![CDATA[Virtual assistants master PR and marketing for themselves and their clients. Here are 7 common mistakes they need to avoid in doing public relations.]]></description>
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<title>Promoting Your Movie Via the Media</title>
<link>http://EzineArticles.com/6753141</link>
<guid>http://EzineArticles.com/6753141</guid>
<pubDate>Tue, 13 Dec 2011 16:04:00 -0600</pubDate>
<description><![CDATA[You see your job as director or producer (or both) but not as marketer. Well, if you want to maximize your chances of getting your film out there, it's time to get comfortable with this new role. As a filmmaker, this is an exciting time. Now more than ever you can take steps that can help ensure the success of your projects and your careers. Be bold. Go for it.]]></description>
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<title>Spreading the Word With an Online Press Release</title>
<link>http://EzineArticles.com/6745297</link>
<guid>http://EzineArticles.com/6745297</guid>
<pubDate>Tue, 13 Dec 2011 08:01:45 -0600</pubDate>
<description><![CDATA[A press release, press statements, media statement, news or video release is a recorded or typed communication that is directed towards the members of news/media companies. The aim is to release something newsworthy, usually with the intention that it be passed on to the public through them.]]></description>
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<title>Decking the Halls Doesn't Mean Slowing Down</title>
<link>http://EzineArticles.com/6746905</link>
<guid>http://EzineArticles.com/6746905</guid>
<pubDate>Mon, 12 Dec 2011 10:27:21 -0600</pubDate>
<description><![CDATA[While Your Competitors Guzzle the Eggnog, You Can Be Getting the Media. And now, the season begins. In the office, everyone is hanging around the coffee machine longer and enjoying holiday deserts. Outside the office, people are caught up in the holiday parties, shopping, food, family gatherings, and enough reruns of holiday programs that they are replaying the Grinch song in their head.]]></description>
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<item>
<title>Getting on TV - Tips for the DIY PR Person</title>
<link>http://EzineArticles.com/6740216</link>
<guid>http://EzineArticles.com/6740216</guid>
<pubDate>Mon, 12 Dec 2011 09:47:24 -0600</pubDate>
<description><![CDATA[Getting free publicity on television can be priceless for your business. Whether it be in the news or in a magazine style program, on-air exposure can reach thousands of viewers across the country and draw much attention to your business or product. But, with hundreds of PR people pitching their best ideas to producers, how can you make sure your DIY PR effort will get noticed?]]></description>
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<item>
<title>Write A Blog To Attract Publicity And More Business</title>
<link>http://EzineArticles.com/6713567</link>
<guid>http://EzineArticles.com/6713567</guid>
<pubDate>Fri, 09 Dec 2011 08:58:22 -0600</pubDate>
<description><![CDATA[Blogging helps build your reputation as an expert. It attracts potential customers, raises your online profile and provides credibility. Find out how to use this simple tactic for your own business.]]></description>
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<item>
<title>Silly Season: PR Famine or PR Feast?</title>
<link>http://EzineArticles.com/6740146</link>
<guid>http://EzineArticles.com/6740146</guid>
<pubDate>Fri, 09 Dec 2011 08:50:51 -0600</pubDate>
<description><![CDATA[The countdown to the "silly season" is on. Saturday marked the end of the official 2011 ratings season, meaning that The Circle, The Morning Show and Four Corners are some of the programs in recess. Whilst you may think that there are less opportunities to strut your PR stuff, summer programming can present a feast of opportunities. Continuing your DIY PR efforts beyond Christmas could pay off and give your business a kick-start into 2012.]]></description>
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<title>Use Words to Paint a Picture and Get Publicity - DIY PR Tips for Gallery Owners</title>
<link>http://EzineArticles.com/6740197</link>
<guid>http://EzineArticles.com/6740197</guid>
<pubDate>Fri, 09 Dec 2011 08:42:42 -0600</pubDate>
<description><![CDATA[Whether you're a gallery owner launching a new exhibition, book or event, there's one thing that can help boost your success. That is, being able to get free editorial coverage - publicity. A write up in the weekend newspaper, an interview on radio or a TV crew coming into the gallery can be priceless in generating word of mouth and building your profile.]]></description>
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<title>You've Got 30 Seconds - What to Say When You Get It!</title>
<link>http://EzineArticles.com/6740193</link>
<guid>http://EzineArticles.com/6740193</guid>
<pubDate>Fri, 09 Dec 2011 08:40:37 -0600</pubDate>
<description><![CDATA[While Andy Warhol said everyone will have 15 minutes of fame, YOU have less than 30 seconds. Journalists are busy, and when they answer the phone to a DIY PR person, be prepared with your pitch. You've researched appropriate media outlets, created niche contact lists and sent out your press release. Now it's time to pick up the phone and dial their number. But what do you say when they answer?]]></description>
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<item>
<title>Get Ready for Your Brownlow Swansong! How to Make the Most Out of a Coveted Award</title>
<link>http://EzineArticles.com/6740184</link>
<guid>http://EzineArticles.com/6740184</guid>
<pubDate>Fri, 09 Dec 2011 08:39:44 -0600</pubDate>
<description><![CDATA[Twelve months after he was favourite to win the Brownlow medal, Collingwood midfielder Dane Swan finally has. This time however, he hadn't prepared his speech! The stilettos were taken off and ties loosened as other football players and their WAGs continued on to the after-party while Swan readied himself for his media commitments. What do YOU do if you win a coveted award?]]></description>
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<item>
<title>PR Is Undergoing a Revolution</title>
<link>http://EzineArticles.com/6737535</link>
<guid>http://EzineArticles.com/6737535</guid>
<pubDate>Thu, 08 Dec 2011 11:17:44 -0600</pubDate>
<description><![CDATA[  The PR industry globally is undergoing one of its biggest changes since social media boomed across the web - it's called content strategy and it's rocketing through the traditional corridors of marketing and PR. Why do you think a well-known global PR firm recently appointed an ex BBC journalist as Chief Content Officer? We all know content's not new it's what we've been doing for years.]]></description>
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<title>Doing Your Own PR? Three Reasons Why You Need a Media Kit</title>
<link>http://EzineArticles.com/6711356</link>
<guid>http://EzineArticles.com/6711356</guid>
<pubDate>Tue, 06 Dec 2011 08:30:13 -0600</pubDate>
<description><![CDATA[We often get questions from business owners and DIY PRs about media kits - what they are and if they are worth producing. We say, particularly for businesses with a product to sell, they're a must.]]></description>
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<item>
<title>Write Effective Press Releases to Promote Your Business</title>
<link>http://EzineArticles.com/6732649</link>
<guid>http://EzineArticles.com/6732649</guid>
<pubDate>Mon, 05 Dec 2011 13:19:46 -0600</pubDate>
<description><![CDATA[Writing an effective press release relies on sticking to newsworthy topics, using headings and keywords to draw readers in, and timely distribution. Learn more about how and when to submit press releases to maximize their use.]]></description>
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<item>
<title>Want To Promote Yourself? The Secret Is That It's NOT All About You</title>
<link>http://EzineArticles.com/6731656</link>
<guid>http://EzineArticles.com/6731656</guid>
<pubDate>Fri, 02 Dec 2011 19:26:53 -0600</pubDate>
<description><![CDATA[In public relations, one of the most important truisms revolves around the primary question that the media asks itself as it evaluates the potential stories it may cover: Who really cares? Read on.]]></description>
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<item>
<title>The PR Power of Statistics and Numbers</title>
<link>http://EzineArticles.com/6726312</link>
<guid>http://EzineArticles.com/6726312</guid>
<pubDate>Fri, 02 Dec 2011 17:18:03 -0600</pubDate>
<description><![CDATA[People love statistics and so do the media. Statistics (percentages and numbers) seem real, whether they are or not. Stats are great to offer to producers, writers, editors, bloggers & media outlets. It gives them a hook, something to work with. They can use your stats and then your quotes to come up with interesting, off beat and fun sound-bites, articles, and segments. Using statistics in your pitches is an excellent way to give an editor or producer a good media hook, and garner media coverage for you and your company.]]></description>
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<item>
<title>Online Public Relations</title>
<link>http://EzineArticles.com/6708699</link>
<guid>http://EzineArticles.com/6708699</guid>
<pubDate>Mon, 28 Nov 2011 10:52:31 -0600</pubDate>
<description><![CDATA[When it comes to online public relations it is crucial that all businesses today realize how important it is to keep a positive image on the internet and not just the old and traditional word of mouth about a company. In today's world it is incredibly hard to keep a company honest with peer to peer review sites like yelp and a plethora of consumer affair related websites that allow them to post whatever it is they please about your company.]]></description>
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<title>What Is It and 5 Ways to Do PR With It?</title>
<link>http://EzineArticles.com/6709395</link>
<guid>http://EzineArticles.com/6709395</guid>
<pubDate>Wed, 23 Nov 2011 17:02:29 -0600</pubDate>
<description><![CDATA[One of the largest changes that the internet has made to the PR world is taking away the control that PR groups operate, because in the past they used to control the news and image of a business solely based on what they chose to release to the public and the way that they represented the brand. However, now with the web PR teams have much less control over what information becomes public knowledge. This open world of web information that can both hurt and benefit a company is known as ambient publicity, and the following is a close look...]]></description>
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<item>
<title>What Sort of DIY PR Are You?</title>
<link>http://EzineArticles.com/6711354</link>
<guid>http://EzineArticles.com/6711354</guid>
<pubDate>Wed, 23 Nov 2011 14:48:54 -0600</pubDate>
<description><![CDATA[Sick of never getting a response from a journalist or being told: "I'll call you back," "Send me an email," (when you've already sent an email) or "I'll give it a miss, thanks"? Being time-poor isn't the only reason journalists may be giving you these answers. Here are a few types of PR person that you don't want to be.]]></description>
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<item>
<title>How to Get Your Message in the Media</title>
<link>http://EzineArticles.com/6711348</link>
<guid>http://EzineArticles.com/6711348</guid>
<pubDate>Wed, 23 Nov 2011 14:48:33 -0600</pubDate>
<description><![CDATA[So the day has arrived - you have finally got a story in the media. You pick up the paper and flick through quickly to find your story. There it is! It's a great feeling. Then you read it, and it's not exactly what you had in mind. You wish they'd used a different quote, included another bit of information or mentioned your new initiative...]]></description>
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<title>Top Twitter Tips to Start You on Your DIY PR Tweeting Journey!</title>
<link>http://EzineArticles.com/6706236</link>
<guid>http://EzineArticles.com/6706236</guid>
<pubDate>Wed, 23 Nov 2011 11:25:12 -0600</pubDate>
<description><![CDATA[Twitter is useful for SME's, individuals and not-for-profit's to reach out to their customers, media and industry to share news and interact on subjects of interest. It is also a great way to 'break news' and is often used to supplement traditional media channels for official announcements so add it to your DIY PR tool kit. If you don't have a news announcement, you can still interact on Twitter by commenting on a current topic that is trending or post a research question for your followers to answer.]]></description>
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<title>Launching a New Website? How to Use PR to Stand Out in the Cyber Crowd</title>
<link>http://EzineArticles.com/6706230</link>
<guid>http://EzineArticles.com/6706230</guid>
<pubDate>Wed, 23 Nov 2011 11:25:01 -0600</pubDate>
<description><![CDATA[In Australia, internet search engine Google is even more dominant than globally - accounting for almost 95% of our search market. It is estimated that there are over 2 billion searches for products, organizations, information and of course websites per day. So if you're about to launch a new website how do you stand out in the cyber crowd?]]></description>
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<title>Bed Bugs, Businesses and the Public Relations Nightmare</title>
<link>http://EzineArticles.com/6710684</link>
<guid>http://EzineArticles.com/6710684</guid>
<pubDate>Wed, 23 Nov 2011 11:17:12 -0600</pubDate>
<description><![CDATA[An accusation of bed bugs at your business begins a PR nightmare. Learn how to protect your business and your reputation from the Public Relations disaster of bed bugs.]]></description>
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<item>
<title>Tip-Toeing Through the Social Media Minefield</title>
<link>http://EzineArticles.com/6703139</link>
<guid>http://EzineArticles.com/6703139</guid>
<pubDate>Wed, 23 Nov 2011 08:26:00 -0600</pubDate>
<description><![CDATA[Social Media offers a tremendous opportunity to connect and engage with your customers. But it can be a double edged sword, especially if you have a crisis. If you need help in controlling your venture into the social media minefield, retaining the services of a public relations agency may greatly assist you in navigating your way around online media practices.]]></description>
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<title>What Is a 3-D PR Campaign? How the Different Elements of Your PR Campaign Work Together</title>
<link>http://EzineArticles.com/6702537</link>
<guid>http://EzineArticles.com/6702537</guid>
<pubDate>Fri, 18 Nov 2011 13:17:48 -0600</pubDate>
<description><![CDATA[There are four types of media outlets today - TV, radio, print and social media. I call this a 4-D strategy. Here's why all four are needed for success. Read on.]]></description>
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<item>
<title>Online Press Release Distribution</title>
<link>http://EzineArticles.com/6701716</link>
<guid>http://EzineArticles.com/6701716</guid>
<pubDate>Fri, 18 Nov 2011 10:49:42 -0600</pubDate>
<description><![CDATA[Every business is looking to get its name out into the marketplace to advertise its products and services and to attract clients. To get the right exposure can be a very expensive exercise, so businesses are always on the lookout for way of reaching the widest possible audience in the shortest possible time for the least possible outlay. Online press releases offer a cost-effective alternative to traditional advertising.]]></description>
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<title>Systematic Corporate Events Planning</title>
<link>http://EzineArticles.com/6697183</link>
<guid>http://EzineArticles.com/6697183</guid>
<pubDate>Fri, 18 Nov 2011 10:31:13 -0600</pubDate>
<description><![CDATA[Carefully planning out corporate events may sound daunting at first but when one gets the hang of it, the whole thing can be as easy as one, two and three. All it takes is a little thought behind the event and some training. What is important is to have fun in the planning for this is the only way to have a successful event that everyone will enjoy.]]></description>
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<item>
<title>Get Your News Out There Via Press Releases</title>
<link>http://EzineArticles.com/6688206</link>
<guid>http://EzineArticles.com/6688206</guid>
<pubDate>Tue, 15 Nov 2011 17:07:52 -0600</pubDate>
<description><![CDATA[Not many online business owners think of writing press releases to boost their business, but when you think about it how else are you going to get others to notice you online. Colette shares how to write a good press release to get you noticed online.]]></description>
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<title>Partnering With Businesses to Build Successful Customer Relationships</title>
<link>http://EzineArticles.com/6672972</link>
<guid>http://EzineArticles.com/6672972</guid>
<pubDate>Mon, 14 Nov 2011 15:45:00 -0600</pubDate>
<description><![CDATA[Strategic planning helps in finding the best niche for a business and its objectives for every niche its operating in. After finding the niche relating to your business more detailed planning takes place for different departments, which give information on building successful customer relationships.]]></description>
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<title>Custom Fleece Vests With Logo Designs As Promotional Items</title>
<link>http://EzineArticles.com/6689785</link>
<guid>http://EzineArticles.com/6689785</guid>
<pubDate>Mon, 14 Nov 2011 11:59:56 -0600</pubDate>
<description><![CDATA[There are many things you can use as promotional items for your business, but if you want to make sure that they are actually being used, you need to give away things that people actually want to use. One great idea is to have custom fleece vests with logo designs, which you can use for various promotions.]]></description>
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<title>Creating The Perfect Holiday PR Pitch: Tapping Into The Billion $ Spending Season</title>
<link>http://EzineArticles.com/6687563</link>
<guid>http://EzineArticles.com/6687563</guid>
<pubDate>Mon, 14 Nov 2011 09:50:50 -0600</pubDate>
<description><![CDATA[The holiday season represents a huge opportunity when in comes to selling your product or service. According to the National Retail Federation, "in 2010, holiday sales increased 5.2% to $452.9 billion." And that's just retail. Just about any business or service can utilize the holidays to boost sales. We generally think of the season boosting sales of clothing, jewelry or electronics, which it does, but those are just the obvious ones. If you're in the FBI or CIA, you might have some trouble developing a holiday pitch, but generally there is going to be a way that you can pitch your business, product or service during the holiday season.]]></description>
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<title>Why You Should Launch Next Year's PR Campaign This November</title>
<link>http://EzineArticles.com/6687561</link>
<guid>http://EzineArticles.com/6687561</guid>
<pubDate>Mon, 14 Nov 2011 09:50:39 -0600</pubDate>
<description><![CDATA[You want the fourth quarter to end on a strong note, which is why it's so important to launch a media relations campaign for the holidays, but even if your end of year plans are set and you're looking to launch in a big way for the upcoming year, you need to start your PR and marketing no later than November. If by launching an effective public relations campaign you can illustrate how your business has positively affected the life of others, people who see read or hear your story will want to know if you can do the same for them. And your phone will start ringing.]]></description>
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<title>The Case of the Missing Keynote Speaker</title>
<link>http://EzineArticles.com/6620583</link>
<guid>http://EzineArticles.com/6620583</guid>
<pubDate>Fri, 11 Nov 2011 09:13:42 -0600</pubDate>
<description><![CDATA[It's absolutely essential to build and maintain relationships with your customers, clients, and members. You may not be called upon to deliver a last minute keynote program, but you will be presented with opportunities where it's crucial that you go above and beyond what's expected.]]></description>
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<title>What Are the Building Blocks of a Modern-Day PR Campaign?</title>
<link>http://EzineArticles.com/6683712</link>
<guid>http://EzineArticles.com/6683712</guid>
<pubDate>Fri, 11 Nov 2011 08:12:44 -0600</pubDate>
<description><![CDATA[The media's been specializing in reinventing itself every few quarters; marketing has been slowly evolving, trying to keep up with the changes. As each of these new areas emerge, our tactics as PR strategists are changing with the times.]]></description>
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<title>How Important Is Traditional PR In The Age Of Social Media?</title>
<link>http://EzineArticles.com/6676999</link>
<guid>http://EzineArticles.com/6676999</guid>
<pubDate>Wed, 09 Nov 2011 13:17:46 -0600</pubDate>
<description><![CDATA[Although we're in the age of blogging and social media, being featured in the traditional media (TV, print and radio) is still tremendously important. In many ways it's even more important than it was a decade ago. PR specialists who are shifting their focus solely online are loosing sight of the value that traditional media offers. Whereas any effective public relations campaign needs to include an online approach that embodies social media, it's important to make sure that the core traditional elements are also in place.]]></description>
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<item>
<title>How to Control Your TV Radio or Press Interview to Get Your Message Heard</title>
<link>http://EzineArticles.com/6663326</link>
<guid>http://EzineArticles.com/6663326</guid>
<pubDate>Tue, 08 Nov 2011 10:51:14 -0600</pubDate>
<description><![CDATA[PR Agencies know that when it comes to an interview with the Press, Radio or on TV, you stand a much better chance of avoiding embarrassment and getting your message across to your audience if you know what to expect and stay in control. Follow these simple but critical guidelines to ensure that you are the one in control of your own interview.]]></description>
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<title>Why To Keep Headlines To A Maximum Of 65 Characters For The Web</title>
<link>http://EzineArticles.com/6675669</link>
<guid>http://EzineArticles.com/6675669</guid>
<pubDate>Tue, 08 Nov 2011 10:02:42 -0600</pubDate>
<description><![CDATA[Whether a blog post, press release or article, there are a number of reasons why titles should be kept short and sweet, and in fact kept to 65 characters or less. Headlines should catch the intended audiences' attention, describe the content and may contain keywords but when we think of where it will be reproduced, length is integral. A shorter headline also looks neater on the page, especially if it is kept to just one line, and forcing yourself to be as snappy as possible often prevents your key message from being diluted.]]></description>
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<title>Using PR to Maximize Your Networking</title>
<link>http://EzineArticles.com/6617364</link>
<guid>http://EzineArticles.com/6617364</guid>
<pubDate>Mon, 07 Nov 2011 13:04:25 -0600</pubDate>
<description><![CDATA[All small business owners are told about the importance of networking; of getting out there glad handing, meeting prospects and drumming up business. But, even for those who excel at the process, this can be a rough time in the networking world. Consider adding public relations and social media campaigns to establish yourself in the market place. When you do go to a networking event or mixer and your prospects see that you've been featured in the media as an expert in your field, you'll be way ahead of the competition.]]></description>
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<title>The Future of Public Relations</title>
<link>http://EzineArticles.com/6652461</link>
<guid>http://EzineArticles.com/6652461</guid>
<pubDate>Fri, 04 Nov 2011 11:00:45 -0500</pubDate>
<description><![CDATA[Public Relations has always focused on relationships but in the future, PR will focus more on personal relationships and the tools that are now available to communicate and build those mutually beneficial relationships. In the new age of PR 2.0 and in the future, social media conversation is becoming more prevalent, PR practitioners are going to have to be more engaging and better listeners.]]></description>
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<title>Manage Your Reputation With Litigation PR</title>
<link>http://EzineArticles.com/6663016</link>
<guid>http://EzineArticles.com/6663016</guid>
<pubDate>Thu, 03 Nov 2011 13:08:15 -0500</pubDate>
<description><![CDATA[Legal disputes can be immediately harmful to an organisation's reputation. However, with the use of a specialist litigation PR service, a business' reputation can be carefully controlled.]]></description>
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<item>
<title>How to Get a Job in Public Relations</title>
<link>http://EzineArticles.com/6665995</link>
<guid>http://EzineArticles.com/6665995</guid>
<pubDate>Wed, 02 Nov 2011 13:46:37 -0500</pubDate>
<description><![CDATA[I know some of the required skill sets have evolved over the years (i.e. social media, SEO, etc.) but the foundation for being a PR pro has remained fairly consistent. At the very least, a good public relations practitioner has excellent writing skills, the ability to multi-task, a sense of empathy, a respect for urgency and an understanding of how to use business strategy to guide PR tactics and implementation. But what else do you need to impress potential employers?]]></description>
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<title>Incorporating Custom USB Drives Into A Political Campaign</title>
<link>http://EzineArticles.com/6658642</link>
<guid>http://EzineArticles.com/6658642</guid>
<pubDate>Wed, 02 Nov 2011 13:01:46 -0500</pubDate>
<description><![CDATA[Election season is now upon us and the competition is heating up in many areas of the country. Anyone running for office is probably feeling quite nervous by now. In order to have a fighting chance, candidates must distinguish themselves from their competition.]]></description>
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<title>Are You Speaking? Then You NEED a Press Kit</title>
<link>http://EzineArticles.com/6656608</link>
<guid>http://EzineArticles.com/6656608</guid>
<pubDate>Wed, 02 Nov 2011 09:15:42 -0500</pubDate>
<description><![CDATA[It's essential to put together a Press Kit if you're looking to grow your business. One of the keys to getting booked as a speaker is to become known as an expert in your field. This alone will have others looking to book you to speak for them. Learn what elements to include in your press kit.]]></description>
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<title>Kinetic Typography: The Modern Super Marketing Tool</title>
<link>http://EzineArticles.com/6616676</link>
<guid>http://EzineArticles.com/6616676</guid>
<pubDate>Mon, 31 Oct 2011 13:02:24 -0500</pubDate>
<description><![CDATA[Kinetic typography is an animation style which combines static text and images into enticing, effective video. It aims to revolutionize the world of motion typography productions. Kinetic typography involves the use of motion and text in a video animation so that your customized message is conveyed to your target audience through this highly creative display.]]></description>
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<title>Community Relations Is Vital to Public Relations</title>
<link>http://EzineArticles.com/6652252</link>
<guid>http://EzineArticles.com/6652252</guid>
<pubDate>Mon, 31 Oct 2011 10:23:28 -0500</pubDate>
<description><![CDATA[Public relations are all about the mutually beneficial relationship between an organization and its publics. In every organization in the world, the community is included as a public. Because of this, organizations and the public relations professionals who represent these companies, must identify, establish, and maintain a strong, trusting relationship with their communities.]]></description>
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<item>
<title>6 Strategies of Effective Press Release Marketing</title>
<link>http://EzineArticles.com/6647998</link>
<guid>http://EzineArticles.com/6647998</guid>
<pubDate>Fri, 28 Oct 2011 14:56:01 -0500</pubDate>
<description><![CDATA[There are no "secrets" per se to writing online press releases that grab attention -- it's all about following a step-by-step strategy. It's a matter of identifying the different piece of a press release and then knowing how to most effectively execute each part.]]></description>
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<item>
<title>10 Essential Techniques That Will Help You Control Your Media Interview</title>
<link>http://EzineArticles.com/6645095</link>
<guid>http://EzineArticles.com/6645095</guid>
<pubDate>Thu, 27 Oct 2011 11:13:50 -0500</pubDate>
<description><![CDATA[London PR Agencies know that Radio, TV and Press interviews are fundamental to any public relations strategy, as they are one of the most important means available to businesses who want to get their marketing message across to their audience. This article will help you prepare for your media interview so that you stay in control and get your message across to your audience.]]></description>
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<title>So You Think You Have Social Media Covered?</title>
<link>http://EzineArticles.com/6649851</link>
<guid>http://EzineArticles.com/6649851</guid>
<pubDate>Wed, 26 Oct 2011 15:39:12 -0500</pubDate>
<description><![CDATA[I remember when the Internet first gained prominence and it became apparent that having a Web site was essential for any commercial enterprise. Back then, people felt that ANY Web presence was better than none and they found people they knew to help them who were "into the whole Internet thing." As social media has become serious, some people regard it the same way as they used to regard Web sites.]]></description>
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<item>
<title>9 No-Nonsense Tips to Help Your Business Face a Hostile, Angry or Urgent Media</title>
<link>http://EzineArticles.com/6639999</link>
<guid>http://EzineArticles.com/6639999</guid>
<pubDate>Wed, 26 Oct 2011 15:08:51 -0500</pubDate>
<description><![CDATA[You might receive a surprise call from a reporter. You might suddenly be invited to appear on a current affairs show airing tonight. You might be intercepted by a journalist as you walk out of your office. Your company might be unexpectedly criticized on television and you had no idea it was going to happen, or you become aware of an issue breaking out through social media channels.]]></description>
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<item>
<title>Press Release Distribution Tips</title>
<link>http://EzineArticles.com/6645837</link>
<guid>http://EzineArticles.com/6645837</guid>
<pubDate>Mon, 24 Oct 2011 19:26:30 -0500</pubDate>
<description><![CDATA[Press release distribution strategies have one primary goal: to generate interest in your products or services. Press release writing can be a powerful asset when done correctly, but even an exceptional release doesn't stand a chance of being published if the distribution methods you're using are not in accordance with accepted standards. This means that your writing strategy must be as potent as your press release distribution plan.]]></description>
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<title>Designing Park Sign Systems</title>
<link>http://EzineArticles.com/6626135</link>
<guid>http://EzineArticles.com/6626135</guid>
<pubDate>Mon, 24 Oct 2011 16:21:40 -0500</pubDate>
<description><![CDATA[A good system of park signs performs many functions. It should give effective information and directions so that people can find their way around the park, encourage learning, maintain the park's image and also easily communicate the park's rules. Ideally signs should meet specific needs and target certain areas but be kept to a minimum in the park overall. Well-designed signs can provide a sense of local pride by incorporating local branding and history of the site in their design. This article should help with streamlining and giving guidance on the how to get to that important stage.]]></description>
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<title>Press Release Service</title>
<link>http://EzineArticles.com/6636831</link>
<guid>http://EzineArticles.com/6636831</guid>
<pubDate>Fri, 21 Oct 2011 14:44:58 -0500</pubDate>
<description><![CDATA[With the passage of time the world has developed with leaps and bounds, so much so that the world 30 years ago does not exist, each and everything has evolved into a more dynamic and complex entity. Technology has truly shaped the world today on its own, making it far more gadget and technological savy, digitalizing almost each and everything. Like everything else the field of making press release has also gone on to the online world, where it has become far more dynamic as the Media release services have become more intricate and increased in number, in this...]]></description>
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<title>Industries Using A Lot of PR</title>
<link>http://EzineArticles.com/6641808</link>
<guid>http://EzineArticles.com/6641808</guid>
<pubDate>Fri, 21 Oct 2011 14:13:06 -0500</pubDate>
<description><![CDATA[Looking at industries that use a lot of PR. Includes oil, financial, and aviation industries.]]></description>
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<title>23 Tips to Help You Cope With Your Radio, TV or Press Interview</title>
<link>http://EzineArticles.com/6633902</link>
<guid>http://EzineArticles.com/6633902</guid>
<pubDate>Fri, 21 Oct 2011 08:47:46 -0500</pubDate>
<description><![CDATA[When a journalist asks you for an interview, what do you do? Don't reply straight away. Consider who is asking, what the interview is about, how long it will be, will anyone else be interviewed at the same time (are you going to be on a panel?) and whether you're the best person from your company for the job.]]></description>
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<title>18 Sure-Fire Tips to Help You Run an Effective Media Conference</title>
<link>http://EzineArticles.com/6626709</link>
<guid>http://EzineArticles.com/6626709</guid>
<pubDate>Thu, 20 Oct 2011 13:16:22 -0500</pubDate>
<description><![CDATA[A Media Conference is one part of your public relations strategy. It allows you to voluntarily present information about your company to the Media, and to get your story on TV, on the radio or in the press. You get to decide what is presented, how it's presented and who presents it. But you want to get it right, and get it right the first time. Here are 18 Sure-Fire Tips to help you run an effective Media Conference.]]></description>
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<title>What Fall TV Previews Can Teach You About Business</title>
<link>http://EzineArticles.com/6625048</link>
<guid>http://EzineArticles.com/6625048</guid>
<pubDate>Wed, 19 Oct 2011 19:05:33 -0500</pubDate>
<description><![CDATA[I bet your own industry feels like Fall TV season sometimes. Especially when you're trying high leverage activities - like going after national media coverage, rolling out a high priced product or program, or trying to score a book deal (or - gasp - even get a TV Show in development). All of these strategies are ultra-lucrative, and ultra-competitive.]]></description>
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<title>9 Handy Dandy Tricks to Score More Publicity</title>
<link>http://EzineArticles.com/6605295</link>
<guid>http://EzineArticles.com/6605295</guid>
<pubDate>Wed, 19 Oct 2011 19:02:41 -0500</pubDate>
<description><![CDATA[Maybe you are at the top of your game and wonder why the media isn't ringing your phone off the hook - dying to cover your story or hear your words of wisdom. Or maybe you're an entrepreneurial newbie who wants to use the media to gain competitive advantage. Or maybe you're somewhere in between. No matter where you are, you are probably reading this blog because you desire more media coverage. So, here are my handy dandy tricks to getting more media coverage for your business.]]></description>
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<title>Press Release Distribution Myths Dispelled</title>
<link>http://EzineArticles.com/6628875</link>
<guid>http://EzineArticles.com/6628875</guid>
<pubDate>Wed, 19 Oct 2011 15:47:03 -0500</pubDate>
<description><![CDATA[Press release distribution strategies are unfortunately subject to a number of myths that can render them ineffective for many individuals and businesses. These myths are largely propagated by a recent flood of misinformed SEO "experts," freelance writers, consultants and internet marketers. However, despite the fact that communication technologies have changed, very little about press release distribution has changed.]]></description>
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<title>What Should Your &quot;Promotional Tagline&quot; Be?</title>
<link>http://EzineArticles.com/6634912</link>
<guid>http://EzineArticles.com/6634912</guid>
<pubDate>Wed, 19 Oct 2011 09:28:06 -0500</pubDate>
<description><![CDATA[In my role as the head of a PR firm, one of the most common misconceptions I see has to do with the superlatives people choose to describe themselves. Now, I'm not referring to how the media positions someone, but rather how someone seeking PR wants to refer to him or herself. Read on.]]></description>
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