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<title>Alfred Martin - EzineArticles Expert Author</title>
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<pubDate>Wed, 15 Feb 2012 03:19:27 -0600</pubDate>
<image><title>Alfred Martin - EzineArticles Expert Author</title>
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<copyright>Copyright 2012 EzineArticles.com - All Rights Reserved.</copyright>
<description><![CDATA[Al Martin is president of What Works Communications, a marketing communications firm based in Austin, TX. Al Martin has been working in marketing communications for more than 10 years and has developed, managed and implemented marketing communications programs for Kraft Foods, Georgia-Pacific, SC Johnson, Wendy's International, Excel Corporation, Lowe's Home Improvement Warehouse, AMF Bowling and Kaplan Publishing, one of the world's leading business book publishers. Martin's experience in both consumer marketing and financial communications allows him to merge client strategy with creativity resulting in programs that both meet client expectations and capture the media's attention resulting in award-winning programs for ... ]]></description>
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<title>Why Barack Obama and Hillary Clinton Aren't a Dream Ticket</title>
<link>http://EzineArticles.com/1225808</link>
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<pubDate>Fri, 06 Jun 2008 14:27:45 -0500</pubDate>
<description><![CDATA[Marketing communications folks are always preaching about the importance of messaging and for a taste of the topical, the presidential campaign thus far has been all about messaging. Hillary Rodham Clinton is the Fighter and Barack Obama is the Diplomat. Those two messages sum up the reason that the dream ticket is in fact, a nightmare.]]></description>
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<title>The Politics Of Branding</title>
<link>http://EzineArticles.com/1166222</link>
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<pubDate>Wed, 14 May 2008 13:36:59 -0500</pubDate>
<description><![CDATA[One of the great things about the current presidential election cycle is that we have three candidates who, from a branding perspective, are totally different (however, the same cannot be said for the candidates on more substantive issues, but that's a different post). We have Barack Obama, who is fresh and new. Hillary Clinton's brand is tough and smart while John McCain's brand is reliable and independent.]]></description>
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<title>You've Written Your Book - Now What?</title>
<link>http://EzineArticles.com/1160229</link>
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<pubDate>Fri, 09 May 2008 16:48:43 -0500</pubDate>
<description><![CDATA[You've put your blood, sweat and tears between the covers of a book.  How do you make "your baby" a success?  ]]></description>
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<title>Bigger is Not Always Better in the World of PR and Marketing</title>
<link>http://EzineArticles.com/1160220</link>
<guid>http://EzineArticles.com/1160220</guid>
<pubDate>Fri, 09 May 2008 16:47:48 -0500</pubDate>
<description><![CDATA[Having trouble deciding how to pick a PR firm?  Well a big agency is not always the best choice.  ]]></description>
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<title>What's Your Story?</title>
<link>http://EzineArticles.com/315893</link>
<guid>http://EzineArticles.com/315893</guid>
<pubDate>Thu, 12 Oct 2006 10:13:05 -0500</pubDate>
<description><![CDATA[Tips and tricks to make news that gets covered in the media.]]></description>
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<title>Picking the Right PR Partner</title>
<link>http://EzineArticles.com/307882</link>
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<pubDate>Mon, 25 Sep 2006 15:14:23 -0500</pubDate>
<description><![CDATA[The drop-dead five tips every business owner should heed before hiring a public relations agency.]]></description>
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<title>Book Review:  Money Without Matrimony</title>
<link>http://EzineArticles.com/54494</link>
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<pubDate>Thu, 28 Jul 2005 08:38:32 -0500</pubDate>
<description><![CDATA[Gay and lesbian couples face more financial hurdles than their married counterparts.]]></description>
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<title>Divorce Rate Plummets As More Americans Shack Up Instead of Getting Married</title>
<link>http://EzineArticles.com/54492</link>
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<pubDate>Thu, 28 Jul 2005 08:23:28 -0500</pubDate>
<description><![CDATA[The rate of divorce is declining -- but it's not because couples are getting and staying married.  They're actually postponing, choosing not to, or are legally unable to get married.]]></description>
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