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<title>Andrew Johnston - EzineArticles Expert Author</title>
<link>http://EzineArticles.com/expert/Andrew_Johnston</link>
<pubDate>Wed, 15 Feb 2012 09:30:13 -0600</pubDate>
<image><title>Andrew Johnston - EzineArticles Expert Author</title>
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<copyright>Copyright 2012 EzineArticles.com - All Rights Reserved.</copyright>
<description><![CDATA[Andy Johnston is an Emmy-winning marketing and creative consultant who has successfully transferred his broadcast experience into the corporate communications arena. Over the past 25 years he has delivered innovative strategy and results for major clients such as Intercontinental Hotels Group, Hyundai, Popeyes, The Coca-Cola Company, Hitachi, Arby's, General Electric, and Kimberly-Clark. As a professional communicator, Andy Johnston is known for his energy, creativity and his unique ability to discover the key results that must be generated - and then to develop ingenious ways to engage and motivate audiences and customers. He takes imagination and puts it to work to ... ]]></description>
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<title>Do Your Business Proposals Sell More Or Slam the Door? Increase Your Selling Ratio Now!</title>
<link>http://EzineArticles.com/4029811</link>
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<pubDate>Thu, 01 Apr 2010 13:26:36 -0500</pubDate>
<description><![CDATA[What percentage of the business you propose do you close? If your selling ratio is below 60% then you have may have a problem.]]></description>
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<title>Total Customer Experience - It's About Finding Customers, Selling Customers and Bringing Them Back</title>
<link>http://EzineArticles.com/3797397</link>
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<pubDate>Tue, 23 Feb 2010 09:29:50 -0600</pubDate>
<description><![CDATA[Business success all boils down to person-to-person interaction and a positive customer experience. If customers don't enjoy the experience of doing business with your company features, price and all the marketing in the world don't matter.]]></description>
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<title>Can Your Marketing Messages Answer This Two Word Question? - If They Can't They Aren't Effective</title>
<link>http://EzineArticles.com/3793763</link>
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<pubDate>Sun, 21 Feb 2010 17:22:02 -0600</pubDate>
<description><![CDATA[Results are everything but how can you be sure your marketing or communications generates the ones you need? Here's a simple but powerful way to make sure your messages are clear, concise, direct and deliver value to your target audience. But you can't do it if you can't answer this two-word question.]]></description>
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<title>Rude Questions You Must Answer Before Your 2010 Strategic, Marketing &amp; Leadership Planning</title>
<link>http://EzineArticles.com/3503958</link>
<guid>http://EzineArticles.com/3503958</guid>
<pubDate>Mon, 04 Jan 2010 20:42:53 -0600</pubDate>
<description><![CDATA[Every change begins with questions and answers. If you never ask the tough questions - nothing positive happens. Here are 15 rude questions that most people don't have the courage to ask. To grow your business and generate positive change you need to know the answers. Make them a part of your strategic planning.]]></description>
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<title>Do You Know What You're Doing? Develop a Sales Action Plan That Drives and Manages Results</title>
<link>http://EzineArticles.com/3344446</link>
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<pubDate>Wed, 02 Dec 2009 20:07:12 -0600</pubDate>
<description><![CDATA[Selling your company's products and services has become very complicated. Customers demand information, benefits and tangible value, not hype and sales pitches. How healthy are your sales efforts or the team you manage? This tool is designed to help you focus your priorities and begin to formulate a Sales Action Plan that will showcase your products and services in ways that customers will value and buy again and again.]]></description>
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<title>How to Maximize Your Sales Call Results - Can You Answer the Burning Questions?</title>
<link>http://EzineArticles.com/3314112</link>
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<pubDate>Wed, 25 Nov 2009 20:42:11 -0600</pubDate>
<description><![CDATA[Cut through the paranoia. No matter how well you or your department is selling there are always doubts and burning questions. How well are you really doing and how can you increase customer response and sales? This powerful Self-Evaluation Tool helps you or your team to focus on the key experience of doing business with your organization. Here's how to evaluate your sales calls and improve your sales rate.]]></description>
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<title>Make a Successful Career Change - Strategies &amp; Tips For Starting a Consulting Business</title>
<link>http://EzineArticles.com/3283340</link>
<guid>http://EzineArticles.com/3283340</guid>
<pubDate>Thu, 19 Nov 2009 22:14:38 -0600</pubDate>
<description><![CDATA[Consulting is a way to be paid for what you know and not for just what you can do. Take your expertise, experience and know-how and transform them into a consulting career. Here are strategies and tips for making an informed decision and taking the first steps towards a successful career change.]]></description>
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<title>Effective Marketing Protects Existing Customers From the Competition - Who's Stealing Your Business?</title>
<link>http://EzineArticles.com/3248808</link>
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<pubDate>Mon, 16 Nov 2009 08:55:12 -0600</pubDate>
<description><![CDATA[How often do you market to your existing clients? You can't afford to market less than the competitors who are trying to win the business. Here's how to market so your customers value all your company offers and give you 100% of the available business that you are qualified to provide. Market to make them 100% Sold!]]></description>
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<title>Corporate Branding - How to Develop a Strategy and a Compelling Identity - Create Your Own Brand Kit</title>
<link>http://EzineArticles.com/3248016</link>
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<pubDate>Fri, 13 Nov 2009 15:41:14 -0600</pubDate>
<description><![CDATA[What is a Brand? How do you develop a compelling identity and the strategy to support it? Here's the basic thinking behind analyzing your business, how customers think about your products or services and how to motivate them to do business with you. It makes you smile and it makes you think.]]></description>
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