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<title>Barb Sawyers - EzineArticles Expert Author</title>
<link>http://EzineArticles.com/expert/Barb_Sawyers</link>
<pubDate>Wed, 15 Feb 2012 03:03:36 -0600</pubDate>
<image><title>Barb Sawyers - EzineArticles Expert Author</title>
<link>http://EzineArticles.com/expert/Barb_Sawyers</link>
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<copyright>Copyright 2012 EzineArticles.com - All Rights Reserved.</copyright>
<description><![CDATA[I'm on a mission to help experts pull their ideas out of their brains and onto the page. To learn how, you can check out my articles, read my blog and preview my book Write Like You Talk--Only Better. If you're too busy, you can hire me to write for you. Here's how I arrived at this unique combination of writing, talking and socializing that lets people make more of themselves and their organizations. One day after interviewing a fascinating expert, I realized how much smart people need to capture their knowledge in writing so they can share it with ... ]]></description>
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<title>What to Write When an Employee Dies</title>
<link>http://EzineArticles.com/6631366</link>
<guid>http://EzineArticles.com/6631366</guid>
<pubDate>Tue, 18 Oct 2011 09:46:31 -0500</pubDate>
<description><![CDATA[To sustain an engaged workforce, you need to honor the passing of employees at all levels, not just executives. This shows you value the individuals who died and the people who miss them.]]></description>
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<title>5 Ways to Get Your Email Read, Remembered and Responded To</title>
<link>http://EzineArticles.com/6408447</link>
<guid>http://EzineArticles.com/6408447</guid>
<pubDate>Fri, 08 Jul 2011 09:37:03 -0500</pubDate>
<description><![CDATA[Most people receive hundreds of e-mails a day. To persuade them to read and respond to yours, follow these five steps: 1. Entice readers with an appealing subject line. 2. Hook them on the first sentence. 3. Rivet their eye balls. 4. Tell them what you want them to do. 5. Polish and shorten before you click on send.]]></description>
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<title>Six Tips for Writing in Easy Reading Season</title>
<link>http://EzineArticles.com/6386289</link>
<guid>http://EzineArticles.com/6386289</guid>
<pubDate>Wed, 29 Jun 2011 12:48:58 -0500</pubDate>
<description><![CDATA[Don't take off the summer, on the assumption that everyone is playing. Most of the people you want to connect still read. Many read more. Here are six ways to write for those relaxed, on-the-go readers.]]></description>
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<title>12 Ways to Plug the Email Productivity Drain</title>
<link>http://EzineArticles.com/6264312</link>
<guid>http://EzineArticles.com/6264312</guid>
<pubDate>Fri, 13 May 2011 10:20:03 -0500</pubDate>
<description><![CDATA[Business people spend an estimated four hours a day reading, responding to and otherwise managing their email. To reduce the time, or ensure it's better spent, follow these 12 tips. Some are old advice that many people continue to ignore; other tips are based on research into how people read online.]]></description>
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<title>Two Questions to Ask Before You Start Writing</title>
<link>http://EzineArticles.com/6114438</link>
<guid>http://EzineArticles.com/6114438</guid>
<pubDate>Wed, 30 Mar 2011 14:21:30 -0500</pubDate>
<description><![CDATA[Before you start writing, think of the person you'd most like to connect with and ask yourself (1) What gets her up in the morning? (2) What keeps him up at night? Once you're figured out the answers, you can begin the conversation.]]></description>
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<title>6 Ways to Aim Your Arrow for the Heart</title>
<link>http://EzineArticles.com/5881517</link>
<guid>http://EzineArticles.com/5881517</guid>
<pubDate>Wed, 09 Feb 2011 22:13:13 -0600</pubDate>
<description><![CDATA[Almost every decision we make is affected by emotions. Even when you're communicating with logical people whose gooey centres are protected by a tough crust, you need to aim for the heart. To hit the target, try these techniques: deep benefits, empathy, anger, laughter, stories and pictures.]]></description>
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<title>6 Ways to Become an Idea Machine</title>
<link>http://EzineArticles.com/5860455</link>
<guid>http://EzineArticles.com/5860455</guid>
<pubDate>Tue, 08 Feb 2011 12:37:47 -0600</pubDate>
<description><![CDATA[As somebody who usually has more ideas than time, I'm amazed at how many people have difficulty coming up with topics for blogs, articles and other content. So let me share the six ways I come up with writing ideas and some examples to show how it works. ]]></description>
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<title>3 Reasons Why You Need to Improve Your Writing Skills</title>
<link>http://EzineArticles.com/5723952</link>
<guid>http://EzineArticles.com/5723952</guid>
<pubDate>Thu, 20 Jan 2011 14:54:03 -0600</pubDate>
<description><![CDATA[Most employees who use a computer need to improve their writing skills. That way, they'll spend less time writing emails and other routine communication that command a growing part of their day. They'll better support their organization's brand. And they'll become able to use the written word to spread the enthusiasm that will lead others to accept and champion change.]]></description>
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<title>Get Personal With Your Holiday Greetings: 3 Tips</title>
<link>http://EzineArticles.com/5451200</link>
<guid>http://EzineArticles.com/5451200</guid>
<pubDate>Mon, 06 Dec 2010 18:16:43 -0600</pubDate>
<description><![CDATA[The more effort and warmth in your holiday greetings, the more people are likely to remember them and appreciate you. Quick updates on Facebook, Twitter or other social media don't count for much. But gratitude and emotion will be treasured in your snail mail cards, email greetings, social media posts or other messages.]]></description>
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<title>Write to Entertain - 4 Tips</title>
<link>http://EzineArticles.com/4229516</link>
<guid>http://EzineArticles.com/4229516</guid>
<pubDate>Thu, 06 May 2010 08:26:47 -0500</pubDate>
<description><![CDATA[Don't you wish writing for your intranet could be more like creating movies? It can be. Make your writing more entertaining by applying these techniques from Hollywood...]]></description>
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<title>Find Your Voice - 5 Tips</title>
<link>http://EzineArticles.com/3987911</link>
<guid>http://EzineArticles.com/3987911</guid>
<pubDate>Fri, 26 Mar 2010 08:36:01 -0500</pubDate>
<description><![CDATA[People who write, especially those who work in the Web 2.0 world, are constantly advised to "find their voice." You cannot find your voice because it was never lost. It's simply buried under loads of conditioning.]]></description>
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<title>Proofreading - 5 Tips to Goof Proof Your Writing</title>
<link>http://EzineArticles.com/3945480</link>
<guid>http://EzineArticles.com/3945480</guid>
<pubDate>Thu, 18 Mar 2010 22:13:12 -0500</pubDate>
<description><![CDATA[To look like a professional, you need to carefully proofread what you've written. Here are five tips: ]]></description>
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<title>5 Ways to Help Your Readers Remember - And Grocery Lists</title>
<link>http://EzineArticles.com/3763506</link>
<guid>http://EzineArticles.com/3763506</guid>
<pubDate>Wed, 17 Feb 2010 11:31:46 -0600</pubDate>
<description><![CDATA[I often end up at the grocery store without my list. Fortunately, this tends to happen more when I'm dashing in to pick up a few things than when I have a major shopping to do. The techniques I use to remember what was on my list remind me of how I help readers remember what I've written.]]></description>
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<title>3 Better Ways to Conclude</title>
<link>http://EzineArticles.com/3679584</link>
<guid>http://EzineArticles.com/3679584</guid>
<pubDate>Wed, 03 Feb 2010 10:22:12 -0600</pubDate>
<description><![CDATA[Standard writing advice goes like this: tell them what you're going to tell them, tell them, then tell them what you've told them. Yawn. What a wasted opportunity to connect with your most important readers, the people who have stuck by you.]]></description>
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<title>How to Write Faster - 2 Tips</title>
<link>http://EzineArticles.com/3643816</link>
<guid>http://EzineArticles.com/3643816</guid>
<pubDate>Thu, 28 Jan 2010 09:27:30 -0600</pubDate>
<description><![CDATA[I am a fast writer. Fingers flying, I can dash through a post or other assignment. While I've always suspected that some of my speed at writing, talking and much more may come from a genetic neurological blip, I know that much of it comes from two habits that have evolved from pressures at work to crank out quality content quickly.]]></description>
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<title>I Hate Bono and Other Ways to Generate Interest</title>
<link>http://EzineArticles.com/3622793</link>
<guid>http://EzineArticles.com/3622793</guid>
<pubDate>Tue, 26 Jan 2010 09:01:32 -0600</pubDate>
<description><![CDATA[Hook readers and keep them on the line by making your writing interesting with controversy, color and many of conversational techniques. Or try going over the top on your first draft, writing things you'd be embarrassed to say out loud, then revising to end up with the right comfort level for you and your readers.]]></description>
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<title>5 Ways to Hook Your Readers</title>
<link>http://EzineArticles.com/3545403</link>
<guid>http://EzineArticles.com/3545403</guid>
<pubDate>Sat, 09 Jan 2010 11:02:48 -0600</pubDate>
<description><![CDATA[Readers make snap decisions about whether they will open your email, read your report or check out your blog. So you have to hook them right away. ]]></description>
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<title>Write to Connect - Affect by Visualizing Your Ideal Reader</title>
<link>http://EzineArticles.com/3410673</link>
<guid>http://EzineArticles.com/3410673</guid>
<pubDate>Fri, 11 Dec 2009 17:46:25 -0600</pubDate>
<description><![CDATA[Before you start to write, visualize your ideal reader by thinking about age, education and other demographics. Then go deeper, thinking about their pains and problems, pass-times and passions. This approach will help you connect and encourage your readers to pay attention, remember and take specific actions.]]></description>
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<title>Customer Service That Drives Loyalty - What I Learned From My Computer Guy, Plumber and Hairdresser</title>
<link>http://EzineArticles.com/3326451</link>
<guid>http://EzineArticles.com/3326451</guid>
<pubDate>Tue, 01 Dec 2009 09:30:28 -0600</pubDate>
<description><![CDATA[What my computer guy, plumber and hairdresser taught me about customer service: solve problems, throw in some extras, make them feel good and develop a personal relationship. This approach not only creates loyal clients, but also makes work more fulfilling and fun.]]></description>
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<title>More Laughter at Work - 3 Tips</title>
<link>http://EzineArticles.com/3300980</link>
<guid>http://EzineArticles.com/3300980</guid>
<pubDate>Sat, 21 Nov 2009 13:34:44 -0600</pubDate>
<description><![CDATA[We all know that laughter reduces stress, increases energy, motivates and makes people feel better about themselves and others. Yet many offices, or cubicle farms, are serious spaces, with people worrying that a joke could offend, inspire ridicule or make them look unworthy of promotion. Yes, humor can bring risks.]]></description>
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<title>Merger Communication - Big Bang, Smoking, Still Hot</title>
<link>http://EzineArticles.com/3282981</link>
<guid>http://EzineArticles.com/3282981</guid>
<pubDate>Thu, 19 Nov 2009 20:50:56 -0600</pubDate>
<description><![CDATA[One of the signs the economy is recovering is the increase in merger activity. What's most important to the success of two organizations coming together is a communication plan that encourages good employees to stay and productivity to maintain.]]></description>
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<title>Are You Posting Too Often?</title>
<link>http://EzineArticles.com/3103150</link>
<guid>http://EzineArticles.com/3103150</guid>
<pubDate>Fri, 23 Oct 2009 08:55:15 -0500</pubDate>
<description><![CDATA[It's commonly accepted wisdom that bloggers and other social media participants need to post frequently. But research from Jakob Nielsen seems to relieve some of the pressure.]]></description>
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<title>Capital Letters - Use Economically and Consistently</title>
<link>http://EzineArticles.com/3102943</link>
<guid>http://EzineArticles.com/3102943</guid>
<pubDate>Fri, 23 Oct 2009 08:21:44 -0500</pubDate>
<description><![CDATA[Too many capital letters in business writing can be difficult to read and  intimidating. What's more, too often capitals are used to imbue significance when a clear explanation would be more effective. They should be reserved for the first letter in a sentence,  proper names and other strong preferences then  applied consistently.]]></description>
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<title>Goof Proof Your Grammar - 5 Tips</title>
<link>http://EzineArticles.com/3018838</link>
<guid>http://EzineArticles.com/3018838</guid>
<pubDate>Fri, 09 Oct 2009 16:46:26 -0500</pubDate>
<description><![CDATA[With all the writing people are expected to do in the average work day, it's no wonder grammar mistakes slip through. Unfortunately, these issues can create misunderstandings or make you look bad.]]></description>
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<title>Tell Me a Very Short Story - 8 Tips</title>
<link>http://EzineArticles.com/2985098</link>
<guid>http://EzineArticles.com/2985098</guid>
<pubDate>Fri, 02 Oct 2009 11:47:07 -0500</pubDate>
<description><![CDATA[Few people are great spoken story tellers. Even fewer excel at writing stories. But if you keep your stories short, to the point and with just the right details, you'll probably have a happy ending.]]></description>
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<title>Write Like You Talk - Easier, Faster and Friendlier</title>
<link>http://EzineArticles.com/2928873</link>
<guid>http://EzineArticles.com/2928873</guid>
<pubDate>Sat, 26 Sep 2009 15:55:37 -0500</pubDate>
<description><![CDATA[Many people struggle with all the writing they're expected to do. On the next email or report, they should try to write like they talk, pretending they're having a conversation with their ideal reader as they write.]]></description>
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<title>Arrange Your Words For Maximum Effect</title>
<link>http://EzineArticles.com/2873951</link>
<guid>http://EzineArticles.com/2873951</guid>
<pubDate>Mon, 21 Sep 2009 16:15:44 -0500</pubDate>
<description><![CDATA[Rearranging words in a sentence is like moving around furniture in a room. Drag the end table out of the corner and place it beside a chair and both become more comfortable and useful. ]]></description>
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<title>Rewrite For Results - 10 Questions to Ask Before You Hit Send</title>
<link>http://EzineArticles.com/2813162</link>
<guid>http://EzineArticles.com/2813162</guid>
<pubDate>Tue, 08 Sep 2009 16:38:51 -0500</pubDate>
<description><![CDATA[Although rewriting may seem to add time spent writing an email, presentation or other communication, it actually saves time by eliminating hours clarifying, apologizing or regretting lost opportunities. What's more, rewriting makes the difference between good and great, snooze and use or delete and click.]]></description>
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<title>Persuade the Brain</title>
<link>http://EzineArticles.com/2648261</link>
<guid>http://EzineArticles.com/2648261</guid>
<pubDate>Fri, 31 Jul 2009 10:37:05 -0500</pubDate>
<description><![CDATA[In addition to appealing to hearts, writers and speakers who want to persuade need to present logical arguments to the brain. Their case must be sound, strong and clear.]]></description>
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<title>Write From the Heart to Persuade - 4 Tips</title>
<link>http://EzineArticles.com/2625502</link>
<guid>http://EzineArticles.com/2625502</guid>
<pubDate>Tue, 28 Jul 2009 09:31:02 -0500</pubDate>
<description><![CDATA[If are writing to persuade, you need to appeal to emotions. You need to (1) focus on your audience, not you  (2) show you understand what drives them (3) tell anecdotes and (4) avoid going overboard.]]></description>
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<title>How to Explain Almost Anything to Almost Anyone</title>
<link>http://EzineArticles.com/2615334</link>
<guid>http://EzineArticles.com/2615334</guid>
<pubDate>Thu, 16 Jul 2009 11:36:04 -0500</pubDate>
<description><![CDATA[If you choose the right framework for your ideas, you can explain almost anything to anyone. Start by deciding if you want to inform, instruct or advise. This will make it easier for you to write and easier for your readers or audience to understand and remember.]]></description>
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<title>Come Up With More Ideas - 5 Tips</title>
<link>http://EzineArticles.com/2608345</link>
<guid>http://EzineArticles.com/2608345</guid>
<pubDate>Thu, 16 Jul 2009 11:35:25 -0500</pubDate>
<description><![CDATA[I'm one of those lucky writers who always has more ideas than time. But from what I read, it's obvious some people aren't so fortunate. 
]]></description>
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<title>Writing Basics - Commas That Help, Not Hinder, Readers</title>
<link>http://EzineArticles.com/2561756</link>
<guid>http://EzineArticles.com/2561756</guid>
<pubDate>Sun, 12 Jul 2009 16:35:13 -0500</pubDate>
<description><![CDATA[Commas should make your writing easier to understand. If they don't, delete them. This one simple rule will make your content read better and look less cluttered.]]></description>
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<title>Write For Conversation - 4 Tips</title>
<link>http://EzineArticles.com/2493710</link>
<guid>http://EzineArticles.com/2493710</guid>
<pubDate>Tue, 23 Jun 2009 12:39:44 -0500</pubDate>
<description><![CDATA[To lift your writing from mundane to memorable, make it conversation and personal. You can achieve this by (1) writing as "you" to "I," (2) using sentence fragments and other conversational techniques (3) telling stories and (4) silencing your inner grammar teacher, boss or other censors during a quick draft.]]></description>
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<title>Employee Engagement - Talk Your Way Into Their Hearts</title>
<link>http://EzineArticles.com/2464999</link>
<guid>http://EzineArticles.com/2464999</guid>
<pubDate>Mon, 15 Jun 2009 09:28:09 -0500</pubDate>
<description><![CDATA[To strengthen employee engagement, communication has to offer channels for feedback, input and user content. Open, caring and purposeful conversations between managers, supervisors and team members are the most effective way to do that.]]></description>
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<title>3 Ways to Help People Remember What You've Written</title>
<link>http://EzineArticles.com/2460599</link>
<guid>http://EzineArticles.com/2460599</guid>
<pubDate>Fri, 12 Jun 2009 13:33:02 -0500</pubDate>
<description><![CDATA[With the constant onslaught of information, it's getting more difficult for people to remember everything they've read. That's why it's so important for writers to aid their recall. To do this, help readers deposit your information into their memory bank, add some strong glue and offer some cues to help them retrieve the information later.]]></description>
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<title>Email Newsletter Research - Shorter, Easier, Friendlier</title>
<link>http://EzineArticles.com/2293345</link>
<guid>http://EzineArticles.com/2293345</guid>
<pubDate>Mon, 08 Jun 2009 09:47:45 -0500</pubDate>
<description><![CDATA[Email newsletter writers should hear the clock ticking. Their readers will likely spend only 51 seconds scanning each issue, plus another 33 seconds following the links, according to the latest Norman Nielsen study.]]></description>
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<title>Writing - 3 Things to Think About Before You Start</title>
<link>http://EzineArticles.com/2404215</link>
<guid>http://EzineArticles.com/2404215</guid>
<pubDate>Tue, 02 Jun 2009 10:53:05 -0500</pubDate>
<description><![CDATA[Whether you're preparing a blog, email or presentation, you need to think about three things before you start to write. Step away from the computer. Hands off the keyboard. Now think.]]></description>
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<title>Write to Bite</title>
<link>http://EzineArticles.com/2351663</link>
<guid>http://EzineArticles.com/2351663</guid>
<pubDate>Tue, 19 May 2009 10:01:44 -0500</pubDate>
<description><![CDATA[Learn how to write word bites, like sound bites, to energize your content and help people remember you. Simple techniques include repetition with a twist, metaphors and compare and contrast.]]></description>
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<title>Layoff Announcement Writing - 4 Steps to Say Goodbye With Class</title>
<link>http://EzineArticles.com/2288752</link>
<guid>http://EzineArticles.com/2288752</guid>
<pubDate>Sat, 02 May 2009 15:15:44 -0500</pubDate>
<description><![CDATA[Recently, I've been writing a lot of layoff announcements, about employees being let go as a result of the recession. Most are leaving through no fault of their own. They want, and deserve, to maintain their dignity and respect.]]></description>
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