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<title>Beatrice Johnston - EzineArticles Expert Author</title>
<link>http://EzineArticles.com/expert/Beatrice_Johnston</link>
<pubDate>Wed, 15 Feb 2012 08:58:20 -0600</pubDate>
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<description><![CDATA[For over 15 years Beatrice Johnston has been creating and supporting the brand experience. As the director of Brand Excitement she designs marketing materials, websites, blogs and social media messaging that increases visibility, opportunities and prosperity for service based businesses. As a brand developer she has unique experience as a Project Manager, Graphic Designer and Producer. Prior to starting Brand Excitement she worked for several financial brands including American Express and JP Morgan Chase, and as a model she's worked for the top brands in the industry such as Revlon, Avon, Cosmopolitan and Essence. She has coupled this unique insight ... ]]></description>
<lastBuildDate>Mon, 23 May 2011 13:44:18 -0500</lastBuildDate>
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<title>21 Touchpoints That Increase Your Brand Visibility</title>
<link>http://EzineArticles.com/6288185</link>
<guid>http://EzineArticles.com/6288185</guid>
<pubDate>Mon, 23 May 2011 13:44:18 -0500</pubDate>
<description><![CDATA[What does it take to win you over? Let's examine your relationships for a bit.]]></description>
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<item>
<title>Expand Your Business Using Brand Ambassadors</title>
<link>http://EzineArticles.com/6288208</link>
<guid>http://EzineArticles.com/6288208</guid>
<pubDate>Mon, 23 May 2011 12:45:45 -0500</pubDate>
<description><![CDATA[Whether you have a team of 1, 10 or 100 you should tap into the power of Brand Ambassadors for your business. What is a brand ambassador? They can be your paid or unpaid sales force, always out in the marketplace expressing your value and building your reputation in your absence. When most people think of brand ambassadors they think of the promotional models or hosts that pass out fliers and giveaways at expos and large events, but they're much more than that.]]></description>
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<title>Client Conversions: 5 Ways to Get Facts and Figures For Stronger Influence</title>
<link>http://EzineArticles.com/6273851</link>
<guid>http://EzineArticles.com/6273851</guid>
<pubDate>Wed, 18 May 2011 08:15:19 -0500</pubDate>
<description><![CDATA[There are people ready to work with you and go from "curious to serious". One way to influence them is to paint a picture that isn't based on feelings and emotions. The next time you're giving a speech, writing an article or speaking with a prospect, use your research to sell your story and you'll see a positive impact on your brand's reputation and the number of people willing to invest with you.]]></description>
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<title>Use Business Competitions and Awards To Build Your Brand</title>
<link>http://EzineArticles.com/6269416</link>
<guid>http://EzineArticles.com/6269416</guid>
<pubDate>Mon, 16 May 2011 15:18:40 -0500</pubDate>
<description><![CDATA[Winning awards is an often overlooked marketing strategy that small business owners should take better advantage of. By finding relevant awards opportunities you have the potential to build your brand's credibility and profit potential. Many awards go to lesser qualified companies simply because the number of award entrants was very low. You can benefit from this little known marketing secret to build your brand.]]></description>
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<title>5 Lessons Your Mom Already Taught You About Branding That You Should Never Forget</title>
<link>http://EzineArticles.com/6252785</link>
<guid>http://EzineArticles.com/6252785</guid>
<pubDate>Wed, 11 May 2011 14:39:59 -0500</pubDate>
<description><![CDATA[The core of what you need to know about branding was already taught to you years and years ago... by your mother. We think our technology puts us in a different sphere of information but all we're doing is adding modern day relevance (or complication, depending on how you look at it) to shape it a bit differently. Read to see how motherly wisdom can be applied to your business branding.]]></description>
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<title>5 Essentials To Keep Your Brand From Becoming Outdated</title>
<link>http://EzineArticles.com/6243235</link>
<guid>http://EzineArticles.com/6243235</guid>
<pubDate>Tue, 10 May 2011 08:56:24 -0500</pubDate>
<description><![CDATA[Updating your brand materials is as important as setting your vision and goals. Hopefully week by week your gaining visibility and opportunities and that means you're getting more and more eyes on your stuff. What tends to happen for most people is that they roll into each new week, month, season or year automatically and neglect a few really simple things along the way. The five essentials outlined below are subtle, but noticeable, and will position you at the top of your game (especially if you do them right away).]]></description>
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<title>3 Useful Steps for an Action Plan That Builds A Memorable Brand</title>
<link>http://EzineArticles.com/6243208</link>
<guid>http://EzineArticles.com/6243208</guid>
<pubDate>Mon, 09 May 2011 10:02:27 -0500</pubDate>
<description><![CDATA[Having a memorable brand involves more than a great name and a beautiful logo or website, it requires an Action Plan. Just as a book has a table of contents and a recipe has a list of ingredients, a brand must have a comprehensive action plan that outlines step-by-step instructions on what to do to achieve the next level of growth.]]></description>
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<title>Build Visibility For Your Brand Using Press Releases</title>
<link>http://EzineArticles.com/5572106</link>
<guid>http://EzineArticles.com/5572106</guid>
<pubDate>Thu, 05 May 2011 12:41:20 -0500</pubDate>
<description><![CDATA[There are opportunities all around you to get exposure for your brand, you just need to know where to look. If you're active in networking and marketing your business, coming up with some ways to generate press for yourself will be really easy. Unless someone (especially the media) knows who you are, you'll have a hard time growing your business and making it the lucrative company of your dreams. Use these 6 guidelines to garner easy exposure for your brand.]]></description>
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<title>Charitable Giving Ideas That Bring Exposure To Your Brand</title>
<link>http://EzineArticles.com/5572114</link>
<guid>http://EzineArticles.com/5572114</guid>
<pubDate>Thu, 05 May 2011 11:40:59 -0500</pubDate>
<description><![CDATA[With service based businesses, the challenge in charitable giving often lies in finding the right way to gift our services. It's takes planning, because we need to accommodate our schedules while making a true service contribution as well as a brand impact. When your brand is in the spotlight it's important to position it with the right message, the right benefits and the right actions. Use these considerations for your charitable brand plan to make the process easier and more powerful.]]></description>
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<title>How to Define your Brand Difference</title>
<link>http://EzineArticles.com/5572094</link>
<guid>http://EzineArticles.com/5572094</guid>
<pubDate>Wed, 04 May 2011 15:14:52 -0500</pubDate>
<description><![CDATA[When a brand establishes itself as the leader by making a claim that no one else can, their customers perceive them as the only solution to their problems. So how do you set yourself apart from the competition in a way that establishes both an authentic emotional connection as well as a need fulfilled? The foundation of developing your difference lies within every experience you've already had. The key to standing out in the past several years has become more dependent on your unique characteristics - something we define as S.P.A.C.E.]]></description>
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<title>Brand Etiquette - Rules and Guidelines You Should Know</title>
<link>http://EzineArticles.com/5572081</link>
<guid>http://EzineArticles.com/5572081</guid>
<pubDate>Wed, 04 May 2011 14:50:39 -0500</pubDate>
<description><![CDATA[Much like bad manners, bad brand etiquette is recognized instantly. Brand etiquette consists of a set of assumed and unwritten (until now) rules of conduct that make business communications and interactions courteous and respectful. Include proper Brand Etiquette as part of your brand management program and watch your business grow.]]></description>
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<title>Add Brand Impact With a Custom Facebook Tab</title>
<link>http://EzineArticles.com/5572049</link>
<guid>http://EzineArticles.com/5572049</guid>
<pubDate>Tue, 03 May 2011 14:33:29 -0500</pubDate>
<description><![CDATA[Building a custom tab for your Facebook Fan Page has many benefits. Unlike a personal page, the Facebook Business page allows you to measure the number of visitors to your site, as well as see the age, location and activity of the people in your community. When someone is not yet a subscriber of your page you can have them to first be "introduced" to your page with a custom tab.]]></description>
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<title>Redefining How Brands Are Using The Color Pink</title>
<link>http://EzineArticles.com/5365232</link>
<guid>http://EzineArticles.com/5365232</guid>
<pubDate>Thu, 18 Nov 2010 16:24:05 -0600</pubDate>
<description><![CDATA[Think ''pink'' to think outside of the box in terms of Brand colors and Brand Identity. Who are you and what does your business and brand represent, and how do you best convey that through brand color choices and other considerations?]]></description>
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<title>Brand Transparency - Why Your Bottom Line Depends on It</title>
<link>http://EzineArticles.com/5365828</link>
<guid>http://EzineArticles.com/5365828</guid>
<pubDate>Thu, 18 Nov 2010 16:18:39 -0600</pubDate>
<description><![CDATA[Giving your clients a look inside your thought process as well as a real glimpse into the nuts and bolts of your business is an effective means to inspire confidence and consumer trust in your brand. In this age of social media and ''daily updates'' what business model can afford NOT to ''pull back the curtain?'']]></description>
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<title>Evaluating the Brand Experience</title>
<link>http://EzineArticles.com/5365265</link>
<guid>http://EzineArticles.com/5365265</guid>
<pubDate>Thu, 18 Nov 2010 16:16:10 -0600</pubDate>
<description><![CDATA[Expressing true concern and giving real and genuine interaction with your customer base and clients will help separate your business from the pack. Seek areas where you can really engage with your clients in a positive way and show true concern for there business needs.]]></description>
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<title>Speaking Your Brand</title>
<link>http://EzineArticles.com/5365333</link>
<guid>http://EzineArticles.com/5365333</guid>
<pubDate>Thu, 18 Nov 2010 15:58:59 -0600</pubDate>
<description><![CDATA[Public speaking is a guaranteed way to effectively reach your target market. Being able to put a name to a face is important, but hearing that person communicate effectively is a key skill that cannot be overlooked. This article offers some useful insights to get you started in speaking your brand.]]></description>
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<title>Making the Emotional Branding Connection</title>
<link>http://EzineArticles.com/5365623</link>
<guid>http://EzineArticles.com/5365623</guid>
<pubDate>Thu, 18 Nov 2010 15:57:23 -0600</pubDate>
<description><![CDATA[Tying your brand and company with your target audiences emotional and life experience is a powerful way to build your core client base. Seek ways to reach your customers beyond the items and services you sell and connect with them in a real and visceral way.]]></description>
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<title>How to Build Your Brand Style Guide - What's Included and Why It's Helpful</title>
<link>http://EzineArticles.com/5365909</link>
<guid>http://EzineArticles.com/5365909</guid>
<pubDate>Thu, 18 Nov 2010 15:56:10 -0600</pubDate>
<description><![CDATA[Presenting a consistent and recognizable image to your customer base will help to establish your company brand identity in a real and positive way. A Brand Style Guide insures that your business has a concise, focused message directed to the marketplace that truly speaks to who you are as well your audience.]]></description>
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<title>Simple Ways to Upgrade Your Brand</title>
<link>http://EzineArticles.com/5365404</link>
<guid>http://EzineArticles.com/5365404</guid>
<pubDate>Thu, 18 Nov 2010 15:54:20 -0600</pubDate>
<description><![CDATA[Innovative and effective ways to upgrade your services to address client needs and strengthen positive interaction. Perception is power and the perception of prosperity as well as a personalized touch in all aspects of your business help to drive your process forward in a very powerful way.]]></description>
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<title>5 Ways to Increase Brand Engagement</title>
<link>http://EzineArticles.com/5366053</link>
<guid>http://EzineArticles.com/5366053</guid>
<pubDate>Thu, 18 Nov 2010 15:51:12 -0600</pubDate>
<description><![CDATA[Genuine, real interaction is what drives relationships, both from a business standpoint as well as a personal one. These tips will enable your Brand to go beyond social media and engage in real, meaningful dialogues that will drive business in a substantial and powerful way.]]></description>
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<title>Brand Your Event for Maximum Impact</title>
<link>http://EzineArticles.com/5366212</link>
<guid>http://EzineArticles.com/5366212</guid>
<pubDate>Thu, 18 Nov 2010 15:44:35 -0600</pubDate>
<description><![CDATA[Effectively branding an event in which you can engage potentially with a large volume of your customer base will help to get a consistent message out there and build Brand visibility. This information will help you deliver a visual, personal message that is that speaks volumes and adds value.]]></description>
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<title>Knowing the Difference Between Real and Fake Brand Value</title>
<link>http://EzineArticles.com/5366142</link>
<guid>http://EzineArticles.com/5366142</guid>
<pubDate>Wed, 17 Nov 2010 14:41:13 -0600</pubDate>
<description><![CDATA[Conveying true value to your customer base is (and should be) an essential ingredient in your business strategy. This will instill consumer confidence and establish you as a reputable provider of real, tangible services to both your clients and businesses.]]></description>
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<title>Brand Color Theory - How The Colors You Choose Can Help Or Hurt Your Business Success</title>
<link>http://EzineArticles.com/4958602</link>
<guid>http://EzineArticles.com/4958602</guid>
<pubDate>Mon, 06 Sep 2010 13:19:29 -0500</pubDate>
<description><![CDATA[Unless your color blind, colors influence your feelings, interest and responses in many situations. Whenever you begin a new brand development project make sure you're clear on describing the person behind the brand and their values because it plays a key role in choosing the colors that will resonate best for the success of the brand. The best benefit of choosing the right color is that you convey a message to your customer non-verbally. This can be done in your absence, at a distance and in person.]]></description>
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<title>Your Name, Your Niche and Your Number Can Be Used to Make Your Brand Clear, Relevant and Memorable</title>
<link>http://EzineArticles.com/4911109</link>
<guid>http://EzineArticles.com/4911109</guid>
<pubDate>Mon, 30 Aug 2010 09:17:07 -0500</pubDate>
<description><![CDATA[Many companies have changed their name throughout the course of doing business. If you've ever followed the progression of some of the top companies you'd see that as their expertise grew, and as their products or services became more defined, they often needed to make a change to continue to grow. Without prior experience, or a lot of trial and error, knowing when, why, and how to change a company's most valuable asset can really be a chore.]]></description>
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<title>Build Your Brand to Stand Out Strong and Have Brand Excitement!</title>
<link>http://EzineArticles.com/4911041</link>
<guid>http://EzineArticles.com/4911041</guid>
<pubDate>Thu, 26 Aug 2010 18:41:43 -0500</pubDate>
<description><![CDATA[There are 4 key questions that will help you to measure the strength of your brand, that "thing" that makes you stand out against everyone else. It doesn't mean that you're the best, and it doesn't mean that you no longer need traditional marketing, but it does mean that when you're around, whether it's in-person, online, or in-print, others "get it." They understand what you do, your style and your unique ability.]]></description>
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<title>9 Ways to Brand Your Business - In Person, On the Screen, and When You're Out and About</title>
<link>http://EzineArticles.com/4911125</link>
<guid>http://EzineArticles.com/4911125</guid>
<pubDate>Thu, 26 Aug 2010 18:40:54 -0500</pubDate>
<description><![CDATA[Every day your business has an opportunity to brand itself to an entirely new audience. Whether you are behind the screen of your computer, speaking in front of an audience or out and about at a business expo, there are multiple ways to build recognition.]]></description>
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<title>Why Juicing is Good For You (And a Few Recipes)</title>
<link>http://EzineArticles.com/2898340</link>
<guid>http://EzineArticles.com/2898340</guid>
<pubDate>Tue, 29 Sep 2009 15:25:21 -0500</pubDate>
<description><![CDATA[There are so many toxins to counteract in our day and juicing is a wonderful way to do so. With stress, busyness, environmental pollutants and free radicals being encountered by us every day, it's important that we get the vitamins, minerals and enzymes to nurture us and maintain our health. If you don't yet have a juicer you are really missing out, since it is the best way to obtain a large amount of produce in the smallest amount of time!]]></description>
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<title>5 Tips For Raw Food Transition to Improve Your Health</title>
<link>http://EzineArticles.com/2867732</link>
<guid>http://EzineArticles.com/2867732</guid>
<pubDate>Mon, 28 Sep 2009 21:54:01 -0500</pubDate>
<description><![CDATA[Making the transition from the Standard American Diet to a plant-based one requires both desire and effort. If you're making a raw food transition, no matter where you're starting out, these tips will power your success and move you forward.]]></description>
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<title>Tips to Preparing Raw Foods on a Busy Schedule</title>
<link>http://EzineArticles.com/2897946</link>
<guid>http://EzineArticles.com/2897946</guid>
<pubDate>Wed, 23 Sep 2009 15:02:46 -0500</pubDate>
<description><![CDATA[A busy schedule keeps even the best of us from eating healthy. If you want to eat more raw foods, such as fruits, vegetables and prepared raw food meals, follow these tips to move you from intention to decision.]]></description>
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<title>The Ann Wigmore Institute - Teaching Raw Food Fundamentals</title>
<link>http://EzineArticles.com/2897898</link>
<guid>http://EzineArticles.com/2897898</guid>
<pubDate>Wed, 23 Sep 2009 14:59:16 -0500</pubDate>
<description><![CDATA[The Ann Wigmore Institute, founded in 1990, was built on Hippocrates fundamental principle "let food be your medicine, and medicine your food." Our modern medical practices are far removed from this standard of health, as evidenced by the alarming rate of growth of obesity, disease and pharmaceutical dependence. At the current growth rate for growth, by the year 2015 seventy-five percent (75%) of adults in the U.S. will be overweight, with over 41% of them diagnosed as clinically obese. Ann Wigmore's Institute, located in Puerto Rico, teaches students how to grow and prepare foods in order to restore and rejuvenate their bodies through her trademarked Living Foods Lifestyle&trade; Program.]]></description>
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<title>Reach Your Raw Food Goals With a Time-Tested System</title>
<link>http://EzineArticles.com/2898227</link>
<guid>http://EzineArticles.com/2898227</guid>
<pubDate>Wed, 23 Sep 2009 10:31:42 -0500</pubDate>
<description><![CDATA[So often people are confused about what they need to do to actually achieve their raw food goals, usually they want to lose weight, but sometimes they actually just want to feel better and have some energy. Having the goal is one thing, actually achieving it is something else. There are five things that you must be clear on when setting your goals.]]></description>
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<title>Simple Effective Ways to Health and Weight Loss Revealed Through Raw Foods</title>
<link>http://EzineArticles.com/2898158</link>
<guid>http://EzineArticles.com/2898158</guid>
<pubDate>Wed, 23 Sep 2009 10:26:01 -0500</pubDate>
<description><![CDATA[A key secret, and a major factor, to keeping your weight down and reducing your chances of diabetes and other diet-related health issues lies in eating foods low on the Glycemic Index (as most raw foods are). Foods that are low on the Glycemic Index tend to be high in fiber as well and actually provide your body with slow, sustained energy throughout the day instead of sending it an energy burst that fizzles out and crashes an hour later.]]></description>
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