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<title>Ben Mack - EzineArticles Expert Author</title>
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<pubDate>Tue, 14 Feb 2012 20:40:04 -0600</pubDate>
<image><title>Ben Mack - EzineArticles Expert Author</title>
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<copyright>Copyright 2012 EzineArticles.com - All Rights Reserved.</copyright>
<description><![CDATA[Ben Mack is an American Marketing Association EFFIE award winner, a Magic Castle award winning magician and a former Senior Vice President at BBDO and WestWayne. Mack was worked on brands from Cingular to Rolls Royce and is credited with having created the yo-yo craze of 1998-2000.

Mack shows readers how they can brand themselves without the hundreds-of-thousands or millions of dollars brand development costs with the Big Advertising Agencies. You can brand yourself for $0. The less you spend on marketing the more you need branding.]]></description>
<lastBuildDate>Thu, 08 Feb 2007 15:36:40 -0600</lastBuildDate>
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<title>Love Your Customer</title>
<link>http://EzineArticles.com/447500</link>
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<pubDate>Thu, 08 Feb 2007 15:36:40 -0600</pubDate>
<description><![CDATA[Saying "I love you" is appropriate 365 days a year. In marketing, every day is Valentine's Day. The ongoing romance of your customer is a never ending process. Our customers are constantly being courted by our competitors. Our job is to flirt, to woo and to seduce.]]></description>
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<title>Bill Hicks - NEW MATERIAL Found of Historic Significance</title>
<link>http://EzineArticles.com/155876</link>
<guid>http://EzineArticles.com/155876</guid>
<pubDate>Mon, 06 Mar 2006 08:28:58 -0600</pubDate>
<description><![CDATA[Free Download of the first Bill Hicks post-Letterman audio recording that's surfaced after 13 years. Entirely free...no registration...nothing. ]]></description>
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<title>The Value of Negative Publicity</title>
<link>http://EzineArticles.com/83521</link>
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<pubDate>Wed, 19 Oct 2005 14:54:25 -0500</pubDate>
<description><![CDATA[Extremely harsh criticism helped boost my book sales.  I explain what they said, what I did and what results I experienced.]]></description>
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<title>BAG THE ELEPHANT is NOT About Sales</title>
<link>http://EzineArticles.com/72339</link>
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<pubDate>Mon, 19 Sep 2005 11:25:35 -0500</pubDate>
<description><![CDATA[I could use your help.  I found a business book I love but many of the people I see most benefiting from Bag The Elephant won't read it because they see it as a book on sales.  Bag The Elephant is about a business frame of mind.]]></description>
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