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<title>Bianca Cawthorne - EzineArticles Expert Author</title>
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<pubDate>Wed, 15 Feb 2012 08:36:17 -0600</pubDate>
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<title>Smell the Fear - A New Generation of Fear Marketing</title>
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<pubDate>Fri, 08 May 2009 10:02:48 -0500</pubDate>
<description><![CDATA[There's nothing like scaring the bejeesus out of you to sell you something you don't need. In this fear-enriched climate, we are seeing an increase in Fear Marketing.  If you look, touch, feel, smell around, you will find a number of brands capitalizing on and playing to consumers' heightened sense of anxiety.]]></description>
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<title>The Art of Storytelling to Create Powerful Brands</title>
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<pubDate>Fri, 08 May 2009 09:59:31 -0500</pubDate>
<description><![CDATA[What are the rules of storytelling and how can you use them to create powerful brands that connect with consumers more viscerally? Stories are like viruses.]]></description>
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