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<title>Brenda Bence - EzineArticles Expert Author</title>
<link>http://EzineArticles.com/expert/Brenda_Bence</link>
<pubDate>Wed, 15 Feb 2012 07:37:33 -0600</pubDate>
<image><title>Brenda Bence - EzineArticles Expert Author</title>
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<copyright>Copyright 2012 EzineArticles.com - All Rights Reserved.</copyright>
<description><![CDATA[Brenda Bence is an internationally-recognized branding expert, certified executive coach, professional speaker, and author of the award-winning How YOU(TM) Are Like Shampoo series of personal branding books. With an MBA from Harvard Business School, Brenda's 25-year career has included developing mega brands for Fortune 100 companies across four continents and 50 countries. Combining her passion for brands with her passion for coaching, Brenda created the world's only personal branding system based on the same framework companies use to build successful mega brands. Now, as President of Brand Development Associates International, Ltd. Brenda travels the world speaking, training, and coaching individuals ... ]]></description>
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<title>Executive Challenge 11: &quot;I Get No Real Holiday Time Because I'm Always In Contact With the Office&quot;</title>
<link>http://EzineArticles.com/6310423</link>
<guid>http://EzineArticles.com/6310423</guid>
<pubDate>Wed, 01 Jun 2011 13:06:35 -0500</pubDate>
<description><![CDATA[Today's inexpensive and easy phone, video, and email connections often mean your holiday becomes more of a "temporary office set up" rather than real time off. How do you combat that and make sure you get a "true" vacation?]]></description>
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<item>
<title>Challenge 10: At My Level, I Rarely Get Honest Feedback, So How Do I Know What I Need to Improve?</title>
<link>http://EzineArticles.com/6261764</link>
<guid>http://EzineArticles.com/6261764</guid>
<pubDate>Thu, 12 May 2011 15:12:14 -0500</pubDate>
<description><![CDATA[Many years ago, a mentor of mine told me something very profound. I asked him what it was that kept certain managers moving up the corporate ladder while others stopped. What he said has never left me. He told me that those leaders who did not progress to the top stopped being coachable. A mindset that cripples some senior executives is the belief that they have made it to the top and are somehow beyond the need for feedback. They no longer feel that they have anything to learn, so they remain in a static place without growth. As a result, their careers also cease to grow.]]></description>
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<item>
<title>Executive Challenge 8: &quot;I Feel Guilty Saying 'No'&quot;</title>
<link>http://EzineArticles.com/6217435</link>
<guid>http://EzineArticles.com/6217435</guid>
<pubDate>Thu, 28 Apr 2011 15:37:31 -0500</pubDate>
<description><![CDATA[As a busy exec, you're constantly pulled in many directions. Headquarters wants your profit projections for next quarter a week in advance of when you planned, there's a line of direct reports at your office door waiting to meet with you, your inbox is filled with 200+ unanswered emails, and a not-for-profit organization wants you to give the keynote speech at an upcoming charity dinner. In the meantime, your son needs help with his math homework, your spouse complains because you haven't been home for dinner in a week, and your ailing parents' financial situation needs your attention.]]></description>
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<item>
<title>Executive Challenge 9: I'm Usually a Positive Person, But It's Easy to Turn Negative in This Economy</title>
<link>http://EzineArticles.com/6129200</link>
<guid>http://EzineArticles.com/6129200</guid>
<pubDate>Thu, 14 Apr 2011 11:59:10 -0500</pubDate>
<description><![CDATA[Most senior leaders use negative language on the job without even realizing it. It may come from destructive phrases used unconsciously, the use of cynicism in your language, or simply from an unfortunate choice of words. When leaders use negative language, it can have destructive power on others.]]></description>
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<item>
<title>Challenge 7: I Know I'm not Delegating as Much as I Probably Should</title>
<link>http://EzineArticles.com/5766417</link>
<guid>http://EzineArticles.com/5766417</guid>
<pubDate>Fri, 28 Jan 2011 12:52:50 -0600</pubDate>
<description><![CDATA[As a leader of an organization, let's face it: You can't do it all yourself. So, you know you have to delegate, and you do genuinely try. But lately, you've found your to-do list getting longer... you spend most of your time in back-to-back meetings... your normal workday has extended to 12+ hours... and you're working weekends just to catch up. If this is the case, you're probably not delegating enough.]]></description>
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<item>
<title>Executive Challenge 6: &quot;I Really Need to Get More Organized&quot;</title>
<link>http://EzineArticles.com/5676916</link>
<guid>http://EzineArticles.com/5676916</guid>
<pubDate>Thu, 13 Jan 2011 11:33:51 -0600</pubDate>
<description><![CDATA[Imagine a life without clutter: No mail piled up in your "in" tray, you easily stay caught up on your e-mails. Your productivity is up, but your schedule isn't packed. You avoid interruptions, arrive on time to appointments, and leave the office early enough to enjoy quality time with your family at the end of the day. Is this an accurate picture of your life? If not, you may need to beef up your organizational skills.]]></description>
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<item>
<title>The Executive Coach - Your Company's Partner in Leadership Development</title>
<link>http://EzineArticles.com/3573714</link>
<guid>http://EzineArticles.com/3573714</guid>
<pubDate>Mon, 20 Dec 2010 10:08:27 -0600</pubDate>
<description><![CDATA[What would you say is the most critical success factor for business growth in your company? If you're like 91% of the respondents in a recent study of CEOs in North America, Europe, and Asia, you would say "developing leaders." In this article, we'll explore why leadership development has become more vital to business success than ever, and why companies are now overwhelmingly choosing a previously-untapped resource - Executive Coaching - as a key part of the solution.]]></description>
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<item>
<title>Executive Challenge 5</title>
<link>http://EzineArticles.com/5467332</link>
<guid>http://EzineArticles.com/5467332</guid>
<pubDate>Wed, 08 Dec 2010 16:29:22 -0600</pubDate>
<description><![CDATA[Do you find yourself frequently falling behind in your tasks even though you work 12, 14, or even 16 hours a day? Do you find that at the end of the day, you still haven't finished your to-do list? The truth is that learning how to manage your time can make or break your success as an executive.]]></description>
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<item>
<title>Executive Challenge 4</title>
<link>http://EzineArticles.com/5410160</link>
<guid>http://EzineArticles.com/5410160</guid>
<pubDate>Mon, 29 Nov 2010 15:23:23 -0600</pubDate>
<description><![CDATA[As a senior manager or executive, you're constantly faced with making difficult decisions. Most of the time, you can make those decisions based on experience, on financial analysis of the situation, on input from a colleague or your boss, or even perhaps based on pure instinct. But once in a while - and this happens to us all as executives - you are faced with a truly gut-wrenching decision that simply has to be made, and there doesn't seem to be any "right" or "obvious" choice anywhere you look.]]></description>
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<title>Executive Challenge 3</title>
<link>http://EzineArticles.com/5355715</link>
<guid>http://EzineArticles.com/5355715</guid>
<pubDate>Thu, 18 Nov 2010 09:54:00 -0600</pubDate>
<description><![CDATA[If you're like most executives, it's hard to find the time to sit down and contemplate where your career is going. It takes time and effort to focus on your future, and it's easier just to live from one moment to the next. But, if you don't make the time to determine your future, who will?]]></description>
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<title>Executive Challenge 2: &quot;I Just Can't Seem To Find Time To Exercise&quot;</title>
<link>http://EzineArticles.com/5329059</link>
<guid>http://EzineArticles.com/5329059</guid>
<pubDate>Tue, 09 Nov 2010 15:59:03 -0600</pubDate>
<description><![CDATA[On the wheel of balance, this is one of the areas that busy executives and entrepreneurs seem to neglect the most. The truth is that if you aren't physically fit, you aren't "fit" at work either.]]></description>
</item>
<item>
<title>Executive Challenge 1: &quot;I Have No Work-Life Balance!&quot;</title>
<link>http://EzineArticles.com/5248441</link>
<guid>http://EzineArticles.com/5248441</guid>
<pubDate>Tue, 26 Oct 2010 12:52:03 -0500</pubDate>
<description><![CDATA[What are the biggest challenges facing successful business people today? In my work as a certified executive coach for C-Suite Executives, Directors, Managers, and Entrepreneurs, there are many recurring themes that seem to surface. One at a time, I'll be sharing with you 12 of those top challenges along with hints, tips, and steps you can take to avoid or eliminate altogether these key issues that might be holding you back from achieving the kind of success you are aiming for.]]></description>
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<title>Customers Do's and Don'ts of Personal Branding</title>
<link>http://EzineArticles.com/5007536</link>
<guid>http://EzineArticles.com/5007536</guid>
<pubDate>Wed, 15 Sep 2010 13:35:53 -0500</pubDate>
<description><![CDATA[Here are a few "Do's and Don'ts" to follow as you learn to craft and master your own individual customer-centric brand image: 1. DO: Take the time you really need to thoroughly define your desired personal brand. If you don't know what you want to stand for, it's 100% guaranteed your customers don't either.]]></description>
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<title>Personal Brand Damage Control - 8 Tips to Stay on Top at Work</title>
<link>http://EzineArticles.com/4915373</link>
<guid>http://EzineArticles.com/4915373</guid>
<pubDate>Mon, 30 Aug 2010 14:30:09 -0500</pubDate>
<description><![CDATA[Every day at work, you run the risk of damaging your individual - even if you don't think you have one. How is this possible?]]></description>
</item>
<item>
<title>Personal Branding Myth Number 4 - Personal Branding Is &quot;All About Me&quot;</title>
<link>http://EzineArticles.com/4802256</link>
<guid>http://EzineArticles.com/4802256</guid>
<pubDate>Tue, 10 Aug 2010 12:02:24 -0500</pubDate>
<description><![CDATA[Do you think personal branding is all about you? If so, think again! The truth is that a well-defined brand for yourself is really about your Audience - the person or people you most want to impact with your brand at work and in your career.]]></description>
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<title>Personal Branding Myth Number 3 - &quot;Creating a Personal Brand is Being 'Fake'&quot;</title>
<link>http://EzineArticles.com/4760824</link>
<guid>http://EzineArticles.com/4760824</guid>
<pubDate>Wed, 04 Aug 2010 11:48:05 -0500</pubDate>
<description><![CDATA[This myth is one of the most unfortunate ones flying around about branding yourself. It comes from the belief that creating a brand for YOU is about conveying a "facade." Just as your personal brand is not only just about the suit you wear, it is also not about pretending to be someone other than who you really are.]]></description>
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<title>Personal Branding Myth Number 2 - Personal Branding is All About How You Look and Dress</title>
<link>http://EzineArticles.com/4663872</link>
<guid>http://EzineArticles.com/4663872</guid>
<pubDate>Mon, 19 Jul 2010 09:25:07 -0500</pubDate>
<description><![CDATA[Sure, your Look is one element of your personal brand. A sloppy appearance will definitely make it more difficult for people to believe you perform with impeccable accuracy. On the other hand, if you dress impeccably but don't perform impeccably, that won't work either.]]></description>
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<title>Personal Branding Myth Number 1 - Personal Branding is All About Self-Promotion</title>
<link>http://EzineArticles.com/4611076</link>
<guid>http://EzineArticles.com/4611076</guid>
<pubDate>Tue, 13 Jul 2010 11:13:22 -0500</pubDate>
<description><![CDATA[Neither corporate branding nor personal branding is about creating a facade. Any company that produces a product that doesn't deliver on its promises has developed a very short-lived product in the marketplace.]]></description>
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<title>How to Tackle Social Media - Get Back to the Basics</title>
<link>http://EzineArticles.com/4569754</link>
<guid>http://EzineArticles.com/4569754</guid>
<pubDate>Wed, 30 Jun 2010 14:06:58 -0500</pubDate>
<description><![CDATA[Social media has become Goliath to every marketer's David. In case you've been sleeping at the wheel, here are a few facts for perspective: ]]></description>
</item>
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<title>Unexpected Riches - The Six Advantages College Grads Have in a Job Search</title>
<link>http://EzineArticles.com/4525908</link>
<guid>http://EzineArticles.com/4525908</guid>
<pubDate>Wed, 23 Jun 2010 11:53:50 -0500</pubDate>
<description><![CDATA[As a college student getting ready to graduate, do you find yourself worrying that you're at a disadvantage in the job pool because you don't have as much experience as older applicants? If so, you'll be glad to hear that you have some definite advantages while looking for a job just by virtue of being young and new to your job search.]]></description>
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<title>Customer Complaints - Why Your Brand Can't Survive Without Them</title>
<link>http://EzineArticles.com/4518358</link>
<guid>http://EzineArticles.com/4518358</guid>
<pubDate>Tue, 22 Jun 2010 15:11:38 -0500</pubDate>
<description><![CDATA[One of the most overlooked ways to build your company's brand is to encourage your customers to complain. It sounds counter-intuitive, but the best brands recognize they not only want, but need their customers to complain. It's the #1 means of finding out how to make your services or products better - and that's what will strengthen your brand equity in the marketplace and ultimately grow your business.]]></description>
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<title>Key Marketing Terms and Phrases - What Do They Mean?</title>
<link>http://EzineArticles.com/4283647</link>
<guid>http://EzineArticles.com/4283647</guid>
<pubDate>Thu, 13 May 2010 22:09:52 -0500</pubDate>
<description><![CDATA[In my 25 years as a brander and a marketer, I have seen a lot of confusion around what the various elements of branding and marketing mean. So, don't worry - you're far from alone!]]></description>
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<title>How Well Do You Know Your Customer?</title>
<link>http://EzineArticles.com/4013084</link>
<guid>http://EzineArticles.com/4013084</guid>
<pubDate>Tue, 30 Mar 2010 17:03:45 -0500</pubDate>
<description><![CDATA[The truth is: Too many businesses think of their target market as one large, pulsing mass. But your target market is actually made up of individuals just like you, your wife, your husband, your mother, your father, or your children. Your customers are people with hopes, dreams, frustrations, families to feed, bills to pay, and vacations to plan. The most successful brands recognize this and look at their target market as a "Target of One." So, how well do you know your target market... your Target of One?]]></description>
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<title>The Most Important Things Recruiters Say You Should Do Before Your Interviews</title>
<link>http://EzineArticles.com/3761500</link>
<guid>http://EzineArticles.com/3761500</guid>
<pubDate>Wed, 17 Feb 2010 08:23:41 -0600</pubDate>
<description><![CDATA[As a college grad, defining and communicating a personal brand is the best way to stand out from the crowd and make sure potential employers know exactly what you have to offer. But, did you know that your personal brand is communicated not only during the interview, but before the interview, too?]]></description>
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<title>How to Build Your College Graduate Personal Brand - Your Work Isn't Over Even After an Interview</title>
<link>http://EzineArticles.com/3761590</link>
<guid>http://EzineArticles.com/3761590</guid>
<pubDate>Wed, 17 Feb 2010 08:19:50 -0600</pubDate>
<description><![CDATA[If you walk out of an interview, breathe a sigh of relief, and think, "That's it - I've done all I can, and it's out of my hands now," think again! I interviewed some of the country's top college recruiters, who shared dozens of tips you can do after your interview to give yourself an edge when trying to land a great job.]]></description>
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<title>Attention College Grads! How to Use a Post-Interview Thank You Note to Land the Job You Want</title>
<link>http://EzineArticles.com/3761403</link>
<guid>http://EzineArticles.com/3761403</guid>
<pubDate>Wed, 17 Feb 2010 08:19:36 -0600</pubDate>
<description><![CDATA[Statistics show that, on average, only about 10% of college grads write a thank you after an interview. So, should you? Absolutely! ]]></description>
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<item>
<title>Recruiter Tips For What You Should Do During Your Interviews</title>
<link>http://EzineArticles.com/3761552</link>
<guid>http://EzineArticles.com/3761552</guid>
<pubDate>Wed, 17 Feb 2010 08:01:49 -0600</pubDate>
<description><![CDATA[What can you do to make sure you put your best personal brand forward and ace the interview? I interviewed many of the country's top college recruiters, and here are just a few of the tips they have for students to follow during job interviews.]]></description>
</item>
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<title>The Top 10 Branding Mistakes Entrepreneurs Make</title>
<link>http://EzineArticles.com/3740505</link>
<guid>http://EzineArticles.com/3740505</guid>
<pubDate>Fri, 12 Feb 2010 13:08:04 -0600</pubDate>
<description><![CDATA[When you're growing your own business, every error you make means money out of your pocket, so why learn the hard - and expensive - way? Why not learn ahead of time which pitfalls to avoid?]]></description>
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<title>Do You Make Any of These Top 5 Job Interview Mistakes?</title>
<link>http://EzineArticles.com/3732739</link>
<guid>http://EzineArticles.com/3732739</guid>
<pubDate>Thu, 11 Feb 2010 09:48:12 -0600</pubDate>
<description><![CDATA[What do more than 50 seasoned college recruiters from top-level corporations and universities say are the biggest mistakes college grads make in job interviews? That's the question I recently posed to recruiters from companies and schools like Google, Disney, Sony, and Stanford University.]]></description>
</item>
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<title>Marketing on a Shoestring Budget - Empty Pockets, Full Marketing Plan</title>
<link>http://EzineArticles.com/3574273</link>
<guid>http://EzineArticles.com/3574273</guid>
<pubDate>Fri, 15 Jan 2010 13:12:42 -0600</pubDate>
<description><![CDATA[As business owners, we try to do more with less, but few of us really succeed. Despite our best efforts, it seems we're always running short...short on money, short on people, short on time.]]></description>
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<title>After the Job Interview - Stay Consistent With Your Personal Brand</title>
<link>http://EzineArticles.com/3529786</link>
<guid>http://EzineArticles.com/3529786</guid>
<pubDate>Mon, 11 Jan 2010 17:55:42 -0600</pubDate>
<description><![CDATA[How you present yourself after an interview is just as important as what you did before and during the interview. In fact, some candidates have made mistakes after their interviews that took them from the top of the list to the bottom of the list.]]></description>
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<title>Top Myths About Personal Branding - It's Not What You Think</title>
<link>http://EzineArticles.com/2937596</link>
<guid>http://EzineArticles.com/2937596</guid>
<pubDate>Fri, 16 Oct 2009 10:59:43 -0500</pubDate>
<description><![CDATA[When you hear the words personal branding, do you think, "That's for people who are into how they dress," or "That's for people who are into self-promotion?"  Unfortunately, those are just two of the myths that people often believe about personal branding. As a result of these myths, the concept of personal branding has gotten a bit of a bad rap that it simply doesn't deserve.]]></description>
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<title>YOU and Your Company - Making the Corporate Brand-Personal Brand Connection</title>
<link>http://EzineArticles.com/3048508</link>
<guid>http://EzineArticles.com/3048508</guid>
<pubDate>Wed, 14 Oct 2009 11:48:37 -0500</pubDate>
<description><![CDATA[You may already know that defining and communicating your unique personal brand on the job is a powerful way to further your career. But have you ever thought about the connection between your personal brand and your company's brand? What role does that "connection" - or lack of a connection - play in your career success? And how do you determine if your personal brand is out of sync with your company's brand?]]></description>
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<title>Personal Branding Quiz - How Are You Doing?</title>
<link>http://EzineArticles.com/2894703</link>
<guid>http://EzineArticles.com/2894703</guid>
<pubDate>Wed, 23 Sep 2009 08:48:34 -0500</pubDate>
<description><![CDATA[How is your personal brand doing? Are you presenting yourself in the best possible light and making YOU(TM) (The Trademarked You) the brand of choice in your career?]]></description>
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<title>The Top 10 Job-Search Personal Branding Mistakes</title>
<link>http://EzineArticles.com/2857029</link>
<guid>http://EzineArticles.com/2857029</guid>
<pubDate>Fri, 18 Sep 2009 11:23:40 -0500</pubDate>
<description><![CDATA[Employers want to know why you are the best choice for the job. Should they hire you or another candidate? But here's a surprising truth: The person who truly connects with the interviewer is most likely to get the job - even over someone who might be more qualified. That's where your personal brand comes in.]]></description>
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<title>The Top Five Behaviors That Can Damage Your Leadership Personal Brand</title>
<link>http://EzineArticles.com/2754357</link>
<guid>http://EzineArticles.com/2754357</guid>
<pubDate>Mon, 31 Aug 2009 08:47:44 -0500</pubDate>
<description><![CDATA[All you have to do is look around you to know that brands are powerful. In fact, most people are so loyal to certain brands that they stick with them for life. If brand-name products can evoke that kind of loyalty, why can't people? Well, they can!]]></description>
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<title>Need Employment Insurance? Master Your Personal Brand</title>
<link>http://EzineArticles.com/2778254</link>
<guid>http://EzineArticles.com/2778254</guid>
<pubDate>Fri, 28 Aug 2009 14:21:23 -0500</pubDate>
<description><![CDATA[In today's topsy-turvy marketplace, job security may seem like a pipe dream. In the midst of downsizing, stock market confusion, and layoffs, how can you make sure to keep your name off any pink-sheet list? One key way you can create employment insurance is to learn to define and effectively communicate your unique personal brand at work.]]></description>
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<title>You Are What You Think - Face a Weak Economy With a Strong Personal Brand</title>
<link>http://EzineArticles.com/2741610</link>
<guid>http://EzineArticles.com/2741610</guid>
<pubDate>Thu, 27 Aug 2009 21:49:51 -0500</pubDate>
<description><![CDATA[So much has been said, discussed, and argued about the "economic situation" in the past year. Is it possible that there is a stone unturned on this topic? Well, yes there is because the way you communicate your personal brand in this economy can have a big impact on how well you weather the challenges that could come your way.]]></description>
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<title>Can People Be Branded? Three Simple Steps to Turn You Into 'You'</title>
<link>http://EzineArticles.com/1557541</link>
<guid>http://EzineArticles.com/1557541</guid>
<pubDate>Tue, 18 Aug 2009 16:24:27 -0500</pubDate>
<description><![CDATA[Do you have a favorite brand that you've been faithful to for years and years? Perhaps it's your favorite brand of sportswear or shampoo, and maybe you've even driven out of your way to find and buy that one brand that is like no other, even though you know it's more expensive?]]></description>
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<title>The Top Ten Secrets to Mastering Your Personal Brand</title>
<link>http://EzineArticles.com/2711107</link>
<guid>http://EzineArticles.com/2711107</guid>
<pubDate>Fri, 14 Aug 2009 09:13:11 -0500</pubDate>
<description><![CDATA[What do Sir Richard Branson, Barack Obama, and Suze Orman all have in common? They have each built powerful personal brands that have propelled them to the top of their businesses, their careers, and their lives. How did they do it?]]></description>
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