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<title>Cathy Goodwin, Ph.D. - EzineArticles Expert Author</title>
<link>http://EzineArticles.com/expert/Cathy_Goodwin,_Ph.D.</link>
<pubDate>Wed, 15 Feb 2012 06:21:50 -0600</pubDate>
<image><title>Cathy Goodwin, Ph.D. - EzineArticles Expert Author</title>
<link>http://EzineArticles.com/expert/Cathy_Goodwin,_Ph.D.</link>
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<description><![CDATA[Online marketing pro Cathy Goodwin has the laser vision for recognizing the unique strengths that every service professional brings to the marketplace, and the skills to leverage them to attract more clients online.  If you're  seeking creative ways to create a profitable online presence (without sounding sales-y), Cathy offers one-stop solutions to clients all over the world.]]></description>
<lastBuildDate>Wed, 28 Sep 2011 14:55:41 -0500</lastBuildDate>
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<title>Copywriting: The Litmus Test Of Online Marketing</title>
<link>http://EzineArticles.com/6589526</link>
<guid>http://EzineArticles.com/6589526</guid>
<pubDate>Wed, 28 Sep 2011 14:55:41 -0500</pubDate>
<description><![CDATA[Service business owners often wonder if they are ready to explode their marketing. They consult with branding, SEO and other experts. But copywriting is the ultimate answer to the question, "Are you ready to market your business?" Here's why.]]></description>
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<item>
<title>The Online Marketing Page That Most Service Business Owners Hate To Write</title>
<link>http://EzineArticles.com/6566417</link>
<guid>http://EzineArticles.com/6566417</guid>
<pubDate>Fri, 16 Sep 2011 15:32:01 -0500</pubDate>
<description><![CDATA[When business owners seek out copywriters to talk about creating profitable websites, the conversation often stalls when they get ready to discuss one of the most critical pages: the About Page. Read on to learn why this page does most of the heavy lifting for your online marketing and how you can overcome your fear of sounding hype-y or sales-y when you write it up.]]></description>
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<item>
<title>How To Use Career Assessments For Mid-Life Career Change</title>
<link>http://EzineArticles.com/6552335</link>
<guid>http://EzineArticles.com/6552335</guid>
<pubDate>Mon, 12 Sep 2011 14:44:10 -0500</pubDate>
<description><![CDATA[Career change can be frustrating, so many mid-career professionals turn to assessments. We're used to all sorts of scientific tests, so why shouldn't we find a career by the numbers? Read on learn why.]]></description>
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<item>
<title>Service Business Owners: Stop Doing Website Development Backwards And Get It Right The First Time</title>
<link>http://EzineArticles.com/6541345</link>
<guid>http://EzineArticles.com/6541345</guid>
<pubDate>Tue, 06 Sep 2011 15:00:09 -0500</pubDate>
<description><![CDATA[Many service business owners begin their website development project in the most costly and time-consuming way possible. They complete the design -- colors, layout and graphics -- and then develop content. Sounds familiar? The truth is: If you want to develop a profitable website fast (and hold on to your bank account) focus on content, either DIY or with a copywriter. Here's why.]]></description>
</item>
<item>
<title>What You Should Know About Making a Major Career Change</title>
<link>http://EzineArticles.com/6148645</link>
<guid>http://EzineArticles.com/6148645</guid>
<pubDate>Wed, 06 Apr 2011 12:15:25 -0500</pubDate>
<description><![CDATA[Have you been considering a career change? Many workers seek a change but get discouraged by the realities of what it takes. Here are three factors that make a difference in successful career change and hopeful wishing.]]></description>
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<item>
<title>How To Avoid Sabotaging A Job Offer After A Long Job Search</title>
<link>http://EzineArticles.com/5418739</link>
<guid>http://EzineArticles.com/5418739</guid>
<pubDate>Tue, 23 Nov 2010 13:01:12 -0600</pubDate>
<description><![CDATA[When embarking on a career change or job search, it's easy to get focused on the journey, without planning for what happens when you arrive at the destination. After all, you're swamped with resumes, interviewing, and networking. Here's why you can't afford to take your eye off the prize.]]></description>
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<item>
<title>For A Corporate Relocation Get The Most From Your House-Hunting Trip</title>
<link>http://EzineArticles.com/5419125</link>
<guid>http://EzineArticles.com/5419125</guid>
<pubDate>Tue, 23 Nov 2010 12:51:56 -0600</pubDate>
<description><![CDATA[When you're moving, especially with a corporate relocation, your house-hunting trip will be critical to your happiness in your new home and career. Yet all too often, executives skip this step or don't know what to expect when they meet with a Realtor. Here are 5 tips to help you get the greatest return on your investment for your house-hunting trip.]]></description>
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<item>
<title>Why Service Business Owners Need a Compelling Online Presence</title>
<link>http://EzineArticles.com/5377191</link>
<guid>http://EzineArticles.com/5377191</guid>
<pubDate>Thu, 18 Nov 2010 14:19:56 -0600</pubDate>
<description><![CDATA[Creating a compelling online presence has always been a critical goal for service business owners and independent professionals. Here are some reasons why it's even more important today than ever before. Read on to discover why web marketing is more critical than ever and how to get started.]]></description>
</item>
<item>
<title>Service Business Owners - Should Your Website Marketing Focus on Just 1 Niche?</title>
<link>http://EzineArticles.com/5239851</link>
<guid>http://EzineArticles.com/5239851</guid>
<pubDate>Thu, 21 Oct 2010 15:20:55 -0500</pubDate>
<description><![CDATA[Service business owners typically are advised to choose just 1 niche and focus on that single niche exclusively. However, you may find you offer 2, 3 or 5 types of service. Should your website focus on a tight niche or should you have one big site for many niches? Read on for some solutions.]]></description>
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<item>
<title>One Website Marketing Mistake That's Easy To Make and Easy To Fix</title>
<link>http://EzineArticles.com/5135963</link>
<guid>http://EzineArticles.com/5135963</guid>
<pubDate>Mon, 04 Oct 2010 17:47:36 -0500</pubDate>
<description><![CDATA[Your website is the foundation of your online marketing presence, so you need very strong copywriting to make it work. It's very easy to make mistakes, even if you're experienced. Read on to learn how to avoid one mistake that's very easy to make and also very easy to fix.]]></description>
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<item>
<title>How Client Relationships Can Make Or Break Your Business</title>
<link>http://EzineArticles.com/5108880</link>
<guid>http://EzineArticles.com/5108880</guid>
<pubDate>Thu, 30 Sep 2010 10:46:08 -0500</pubDate>
<description><![CDATA[Service business owners often must confront the challenge, "How legalistic do I have to be when setting up client relationships?" Many of us are afraid to sound nit-picky but we help our clients - and ourselves - when we take the time to spell out our mutual expectations. We also need to base a business relationship on agreements, not emotions or personal feelings. And if something goes wrong, "blame the client" isn't the way to go.]]></description>
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<item>
<title>3 Online Marketing Myths (And 3 Surprises) Of Your Website Makeover</title>
<link>http://EzineArticles.com/4967259</link>
<guid>http://EzineArticles.com/4967259</guid>
<pubDate>Fri, 03 Sep 2010 07:40:58 -0500</pubDate>
<description><![CDATA[Once you commit to renovation of your website, you will encounter at least 3 myths. I hear them over and over again. Understanding the realities and expecting the surprises will save you time, hassle and money, allowing your website to completed on schedule. Delays give your online competitors an advantage.]]></description>
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<item>
<title>Why Service Business Owners Need a &quot;Fabulous&quot; Online Presence</title>
<link>http://EzineArticles.com/4906873</link>
<guid>http://EzineArticles.com/4906873</guid>
<pubDate>Wed, 25 Aug 2010 08:43:49 -0500</pubDate>
<description><![CDATA[You probably know you need a compelling presence at networking events. But many service business owners feel challenged by creating an online marketing presence that's equally compelling. The foundation of your online presence is your "fab factor:" what makes you fabulous. Read on to learn why it's important and how to create your own.]]></description>
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<item>
<title>Promote Your Service Business As a Brilliant Teleseminar Guest</title>
<link>http://EzineArticles.com/4771009</link>
<guid>http://EzineArticles.com/4771009</guid>
<pubDate>Mon, 02 Aug 2010 08:57:30 -0500</pubDate>
<description><![CDATA["Being a teleseminar guest: what's the big deal?" Actually, a lot. As a host, I can testify that it's very hard to find a great guest: someone who keeps your audience intrigued, makes you look good (or at least doesn't embarrass you), and shows up prepared and organized.]]></description>
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<item>
<title>How Service Professionals Can Create Opt-In Lists of Targeted Prospects</title>
<link>http://EzineArticles.com/4345911</link>
<guid>http://EzineArticles.com/4345911</guid>
<pubDate>Tue, 25 May 2010 10:49:02 -0500</pubDate>
<description><![CDATA[Many service business owners will tell you their most critical online marketing asset is an opt-in list. An opt-in list means a list of people - hopefully good prospects - who have shared their first names and email addresses with you. They have given you permission to send them emails anytime. Read on for tips to motivate prospects to sign up for your own opt-in list.]]></description>
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<item>
<title>Creating an Online Presence - Better Than Real Life For Service Businesses</title>
<link>http://EzineArticles.com/4345819</link>
<guid>http://EzineArticles.com/4345819</guid>
<pubDate>Tue, 25 May 2010 09:38:16 -0500</pubDate>
<description><![CDATA[When you walk into a room at a networking meeting as a service business owner, people get a sense of who you are. When you meet clients online, you also create a presence and clients decide whether they want to get to know you better. Creating an online presence has advantages because you're judged on substance. But you also face unique challenges that are explained in this article.]]></description>
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<item>
<title>Online Marketing For Service Businesses - Up Close and Personal With Strangers</title>
<link>http://EzineArticles.com/4316523</link>
<guid>http://EzineArticles.com/4316523</guid>
<pubDate>Wed, 19 May 2010 09:25:07 -0500</pubDate>
<description><![CDATA[Just a few years ago, business consultants and coaches were advised routinely, "You can't get all your clients from the Internet. You have to speak at live events. You have to go to networking lunches Nobody will hire you if you just have a website. People don't buy from strangers."]]></description>
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<item>
<title>Hiring a Copywriter? Choose Someone Between a Laser and a Splash</title>
<link>http://EzineArticles.com/4260070</link>
<guid>http://EzineArticles.com/4260070</guid>
<pubDate>Tue, 11 May 2010 10:31:56 -0500</pubDate>
<description><![CDATA[Hiring a copywriter makes sense if you're a busy professional who needs an online presence that attracts clients. However, choosing the best copywriter can be challenging. One tip: Don't choose a copywriter who's too narrow and don't choose one who's all over the place. Here's what to do.]]></description>
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<item>
<title>Copywriting For Teleseminars - Low Attendance is Not a Problem For Service Professionals</title>
<link>http://EzineArticles.com/4199824</link>
<guid>http://EzineArticles.com/4199824</guid>
<pubDate>Fri, 30 Apr 2010 07:59:25 -0500</pubDate>
<description><![CDATA[Teleseminars can be a crucial online marketing tool for service professionals. Teleseminars are part of your online marketing presence, which means you get to be in several places at once and if everything goes wrong, you still haven't lost everything. Read on to learn more.]]></description>
</item>
<item>
<title>Service Professionals - Should You Grow Your Business With Teleseminars?</title>
<link>http://EzineArticles.com/4186986</link>
<guid>http://EzineArticles.com/4186986</guid>
<pubDate>Wed, 28 Apr 2010 15:52:18 -0500</pubDate>
<description><![CDATA[For the last year or so, I've been holding teleseminars (the Cat Chats) nearly every week. People often ask me, "Is it worth doing?" and, "How do you manage to hold a call every week? Isn't it exhausting?"]]></description>
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<item>
<title>Book Marketing - Ignore This Bad Advice and Sell Your Book</title>
<link>http://EzineArticles.com/4180474</link>
<guid>http://EzineArticles.com/4180474</guid>
<pubDate>Tue, 27 Apr 2010 14:54:43 -0500</pubDate>
<description><![CDATA[Many authors really want to get their books reviewed, and for good reason. Online book reviews really help sell your book these days. Even top publishers know: they send review copies to "amateur" Amazon reviewers.]]></description>
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<item>
<title>Moving Into Or Out of a Career - Why an Educational Program May Waste Time</title>
<link>http://EzineArticles.com/4131545</link>
<guid>http://EzineArticles.com/4131545</guid>
<pubDate>Tue, 20 Apr 2010 09:25:12 -0500</pubDate>
<description><![CDATA[Education has helped many mid-life, mid-career executives and professionals who want to change careers. But choosing the wrong program can mean wasting huge sums of money and losing years of potential growth. Here are some tips to consider when education is part of a career change.]]></description>
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<title>Career Change - Can't Be Happy Here? Maybe You Can Be Happy Somewhere Else</title>
<link>http://EzineArticles.com/4124045</link>
<guid>http://EzineArticles.com/4124045</guid>
<pubDate>Mon, 19 Apr 2010 13:35:36 -0500</pubDate>
<description><![CDATA[Here's a familiar scenario. You get frustrated with your job (or maybe your whole career). You tell a few friends. They shake their heads and say, "If you can't be happy here, you can't be happy anywhere." ]]></description>
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<title>Website Marketing Not Working? 3 Promotion Tips From an Online Copywriter</title>
<link>http://EzineArticles.com/4123968</link>
<guid>http://EzineArticles.com/4123968</guid>
<pubDate>Sat, 17 Apr 2010 09:29:26 -0500</pubDate>
<description><![CDATA[Are you attracting clients and sales from your website? Or do you realize something is wrong with your website and you're just not sure what to do next? Getting results from your website calls for recognizing that you need to learn something completely new, figure out what's not working, and make a plan. Learn how to take these steps when you read the article below]]></description>
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<item>
<title>Why Your Job Interview Didn't Bring You a New Job</title>
<link>http://EzineArticles.com/4040377</link>
<guid>http://EzineArticles.com/4040377</guid>
<pubDate>Mon, 05 Apr 2010 08:55:51 -0500</pubDate>
<description><![CDATA[A job interview is one of the most critical steps on the way to a new job or career. However, often job seekers report that they get invited to interviews, only to reach a dead end. Is it just a matter of improving their interview skills? Possibly...but often the problem starts long before the interview. Read on to learn more.]]></description>
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<item>
<title>Service Professionals - Your About Page - An Essential Component of Internet Marketing</title>
<link>http://EzineArticles.com/4032565</link>
<guid>http://EzineArticles.com/4032565</guid>
<pubDate>Thu, 01 Apr 2010 21:15:20 -0500</pubDate>
<description><![CDATA[When you are a service professional, your "About" page will be one of the most critical components of your online presence. Your prospects evaluate your background, experience and credentials. They don't want a list of facts: they want to know how you will be better qualified to help than your competition. Here's what you can do to maximize an opportunity to sell yourself with a really strong message.]]></description>
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<item>
<title>Book Marketing - Three Reasons Your Book Didn't Get a Good Review Online</title>
<link>http://EzineArticles.com/3996728</link>
<guid>http://EzineArticles.com/3996728</guid>
<pubDate>Fri, 26 Mar 2010 13:56:25 -0500</pubDate>
<description><![CDATA[In the twenty-first century, book marketing increasingly includes online book reviews. These reviews are written by ordinary people who read books and want to share their views honestly, as part of a community. Here are three questions to ask to predict the likelihood of strong, credible book reviews that will help you sell more books.]]></description>
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<item>
<title>Book Marketing - How to Get More Online Book Reviews</title>
<link>http://EzineArticles.com/3997634</link>
<guid>http://EzineArticles.com/3997634</guid>
<pubDate>Fri, 26 Mar 2010 11:41:59 -0500</pubDate>
<description><![CDATA[Online book reviews have taken on a more important role in this new book publishing climate. Authors now query reviewers directly to obtain reviews on Amazon and other online venues.]]></description>
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<item>
<title>Book Marketing - How to Publish a Book That Your Audience Wants to Buy</title>
<link>http://EzineArticles.com/3996459</link>
<guid>http://EzineArticles.com/3996459</guid>
<pubDate>Fri, 26 Mar 2010 07:36:07 -0500</pubDate>
<description><![CDATA[Authors often get extremely frustrated with they receive scores of rejection letters. They get discouraged and wonder if they should give up, self-publish or keep trying. Here are some ways to decide whether your book is marketable so you can make a wise decision and see the greatest return on your writing investment.]]></description>
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<item>
<title>Book Marketing - 3 Tips For an Online Book Review</title>
<link>http://EzineArticles.com/3988793</link>
<guid>http://EzineArticles.com/3988793</guid>
<pubDate>Wed, 24 Mar 2010 18:17:21 -0500</pubDate>
<description><![CDATA[These days more and more authors and publishers are turning away from live book tours and toward online reviews, especially reviews published in the Amazon online community. Authors, especially first-time authors, often are baffled by the process of getting their books reviewed online. Here are 3 steps to take the mystery out of getting a quality book review and increasing the likelihood of generating more attention that leads to sales.]]></description>
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<title>Service Business Owners - Don't Make This Website Marketing Mistake</title>
<link>http://EzineArticles.com/3871401</link>
<guid>http://EzineArticles.com/3871401</guid>
<pubDate>Fri, 05 Mar 2010 09:55:41 -0600</pubDate>
<description><![CDATA[These days, professional service businesses realize they need to concentrate much of their marketing on the Internet. Yet many make one critical mistake when they plan their website marketing campaigns. Learn how to avoid this common error so you can attract more clients and grow your practice online.]]></description>
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<title>Online Marketing With Copywriting - Bullets You Don't Need to Bite</title>
<link>http://EzineArticles.com/3857428</link>
<guid>http://EzineArticles.com/3857428</guid>
<pubDate>Wed, 03 Mar 2010 11:07:35 -0600</pubDate>
<description><![CDATA[Independent professionals and service business owners need a great deal of content to for online marketing. However, when creating content, it is important to understand a few basic principles of copywriting. This article will introduce you to the most essential copywriting ingredient: bullets.]]></description>
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<title>Service Business Owners - Why You Need a Fabulous Online Marketing Presence</title>
<link>http://EzineArticles.com/3781324</link>
<guid>http://EzineArticles.com/3781324</guid>
<pubDate>Fri, 26 Feb 2010 15:15:50 -0600</pubDate>
<description><![CDATA[As a service business owner, you know you're fabulous. You deliver awesome service and you have a waiting list of clients. But do you have a fabulous online presence that attracts more clients and keeps prospects in the pipeline? Read more to learn why you need more than a website and how to get started.]]></description>
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<title>Service Business Owners - 3 Benefits of Creating a Fabulous Online Presence</title>
<link>http://EzineArticles.com/3823030</link>
<guid>http://EzineArticles.com/3823030</guid>
<pubDate>Thu, 25 Feb 2010 12:46:11 -0600</pubDate>
<description><![CDATA[Do you want to be get lots of clients from your online marketing efforts? Then you need to do more than set up a site and blog. You need to think about creating a Fabulous Online presence. Here's why.]]></description>
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<title>Service Business Owners - How to Be a Sought-After Guest on Teleseminars and Radio Shows</title>
<link>http://EzineArticles.com/3798272</link>
<guid>http://EzineArticles.com/3798272</guid>
<pubDate>Tue, 23 Feb 2010 13:31:31 -0600</pubDate>
<description><![CDATA[Speaking on a blog talk radio program, network radio program or teleseminar can introduce you to dozens, perhaps hundreds, of potential prospects. Here are some ways to be a perfect guest and maximize your impact.
]]></description>
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<title>Service Business Owners - To Get More Clients, Learn to Love Your Opt-in List</title>
<link>http://EzineArticles.com/3797453</link>
<guid>http://EzineArticles.com/3797453</guid>
<pubDate>Mon, 22 Feb 2010 11:17:34 -0600</pubDate>
<description><![CDATA[Service professionals often realize they need to keep the pipeline filled in order to maintain a full practice. That means you need an opt-in list with targeted clients: people who have agreed to receive email messages from you. Many professionals use ezines, e-courses and special announcements to maintain and build relationships with their lists. But how do you create content to build and maintain relationships with your list? Here are two ways to get started.]]></description>
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<item>
<title>Service Business Owners - The Missing Ingredient in Your Online Marketing</title>
<link>http://EzineArticles.com/3759218</link>
<guid>http://EzineArticles.com/3759218</guid>
<pubDate>Mon, 15 Feb 2010 14:55:02 -0600</pubDate>
<description><![CDATA[Independent service professionals often realize they need to use the Internet to attract more clients. They create websites, start blogging and perhaps participate in social media marketing. But often they fail to include one component that has the potential to bring them considerable revenue: something to offer the visitors who surf in from across the country and around the world Read on to learn how to avoid leaving this money on the table.]]></description>
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<title>Service Business Owners - Your &quot;About&quot; Page Helps You Get More Clients Online</title>
<link>http://EzineArticles.com/3755531</link>
<guid>http://EzineArticles.com/3755531</guid>
<pubDate>Mon, 15 Feb 2010 11:46:35 -0600</pubDate>
<description><![CDATA[Service business owners know they need to create an attractive website. However, they almost always focus their attention on the home page. However, clients rarely hire you based on viewing just a single page Clients want to know more about you before they purchase your services. Your "about" page can be one of the most productive selling pages on your website. Read on to learn how to make this page work for you.]]></description>
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<title>Mid-Life Career Change - 3 Reasons to Get (or Not Get) An MBA Degree For Career Growth</title>
<link>http://EzineArticles.com/3673709</link>
<guid>http://EzineArticles.com/3673709</guid>
<pubDate>Mon, 01 Feb 2010 15:03:52 -0600</pubDate>
<description><![CDATA[Mid-life career changers often consider returning to school. Here are 3 reasons why you might consider getting an MBA... and when you might consider an alternative approach to growing your career.]]></description>
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<item>
<title>Copywriting Doesn't Just Come in Vanilla Flavor</title>
<link>http://EzineArticles.com/3584068</link>
<guid>http://EzineArticles.com/3584068</guid>
<pubDate>Fri, 15 Jan 2010 22:44:47 -0600</pubDate>
<description><![CDATA[Online marketers often think of "copywriting" as a general term that covers all sorts of writing and applications. But clients often wonder, "Do we use the same type of copywriting for ezines, sales letters, websites and ebooks?" The answer is twofold. First, you can use the same mindset and building blocks for all those applications. However, each will be different. You can think of different flavors of copywriting, just as you enjoy different flavors of ice cream.]]></description>
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<title>Online Copywriting - What You Need to Know Before You Hire a Copywriter</title>
<link>http://EzineArticles.com/3452928</link>
<guid>http://EzineArticles.com/3452928</guid>
<pubDate>Mon, 21 Dec 2009 12:41:52 -0600</pubDate>
<description><![CDATA[Online marketing calls for creating content to sell products and services. Yet entrepreneurs who operate online often do not realize the importance of choosing a copywriter who specializes in online marketing. When you offer a professional service, you need to be especially aware of how your content will serve as a promotional tool to attract clients and sell information products.]]></description>
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<item>
<title>Mid-Life Career Change - The Job Interview Trap Nobody Talks About</title>
<link>http://EzineArticles.com/3449886</link>
<guid>http://EzineArticles.com/3449886</guid>
<pubDate>Mon, 21 Dec 2009 08:39:43 -0600</pubDate>
<description><![CDATA[Mid-Life career changers often find they have to revise what they've learned about interviews. If you've been working at a job in a field for 5 or 10 years, you may forget what the interview jungle feels like. Anyway, interviewing as a seasoned "pro" differs considerably from interviewing as an entry level or even mid level candidate.]]></description>
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<item>
<title>Career Advice - When a Life Transition Gives Your Career a Reason to Pause</title>
<link>http://EzineArticles.com/3425684</link>
<guid>http://EzineArticles.com/3425684</guid>
<pubDate>Tue, 15 Dec 2009 08:49:26 -0600</pubDate>
<description><![CDATA[After you sell a business, finish a degree program, get fired from a job, retire or face any other major change, you probably won't feel like "business as usual." Your career (and your life) have hit the pause button. Read on to find some creative ways to benefit from the break and move on to a productive, satisfying future.]]></description>
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<title>Online Marketing With Teleseminars - 3 Frequently Asked Questions</title>
<link>http://EzineArticles.com/3342767</link>
<guid>http://EzineArticles.com/3342767</guid>
<pubDate>Mon, 14 Dec 2009 19:24:06 -0600</pubDate>
<description><![CDATA[Service professionals who market online often recognize the marketing power of teleseminars. Classes delivered by phone can be extremely powerful when it comes to attracting clients. You can demonstrate your knowledge and give prospects a chance to get to know you, all without leaving home and without sounding the least bit sales-y.]]></description>
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<title>Review of the Third Chapter - Life 50 - 75</title>
<link>http://EzineArticles.com/3399647</link>
<guid>http://EzineArticles.com/3399647</guid>
<pubDate>Wed, 09 Dec 2009 19:20:08 -0600</pubDate>
<description><![CDATA[As a sometime career consultant, I continue to search for a book targeting people at mid-life. This book seems to be about preparing for the years just past midlife, which Mary Pipher characterizes as the "young old."]]></description>
</item>
<item>
<title>Online Marketing - Serve a Hungry Market With Easy-Writing Info Products</title>
<link>http://EzineArticles.com/3399761</link>
<guid>http://EzineArticles.com/3399761</guid>
<pubDate>Wed, 09 Dec 2009 15:59:27 -0600</pubDate>
<description><![CDATA[Online marketing professionals often believe they have to create big info products: ebooks with many pages and audio files with many hours of content. The truth is, if your target market feels really desperate, they are more concerned with getting relevant information immediately than calculating "amount of content versus cost." Read the article to learn more.]]></description>
</item>
<item>
<title>Website Marketing - Tips to Get a Champagne Website on a Beer Budget</title>
<link>http://EzineArticles.com/3393850</link>
<guid>http://EzineArticles.com/3393850</guid>
<pubDate>Wed, 09 Dec 2009 09:05:20 -0600</pubDate>
<description><![CDATA[Web design requires an investment. Almost always you can reduce your investment with some planning ahead. In fact, you can often enjoy a champagne website on a beer budget when you ask these five questions before you hire a designer or developer. Here are just a few tips to get started:]]></description>
</item>
<item>
<title>Online Marketing to Promote Your Info Products - Write Guest Posts For the Blogosphere</title>
<link>http://EzineArticles.com/3389568</link>
<guid>http://EzineArticles.com/3389568</guid>
<pubDate>Mon, 07 Dec 2009 22:16:50 -0600</pubDate>
<description><![CDATA[Online marketers with information products often seek innovative ways to reach prospective buyers. One effective technique that writers rarely consider is writing guest posts for other people's blogs. Guest posts allow you to show case your expertise. You may gain page rank in Google as well. Keep reading to learn how to benefit from this underutilized promotion technique.]]></description>
</item>
<item>
<title>Online Marketing - Not Getting the Results You Want? Try Lighting the Fire</title>
<link>http://EzineArticles.com/3342713</link>
<guid>http://EzineArticles.com/3342713</guid>
<pubDate>Mon, 30 Nov 2009 17:36:24 -0600</pubDate>
<description><![CDATA[When online marketing doesn't bring the results you want, you may need to work harder and/or learn more about marketing. However, if you're doing everything right and nothing is happening, maybe you are treating your online business as a day job. It's almost impossible to be successful when you've lost the fire. Read on to learn more about how to tell when you need passion, not marketing principles.]]></description>
</item>
<item>
<title>Lawyer Marketing Online - 5 Steps to Professional Websites</title>
<link>http://EzineArticles.com/3327764</link>
<guid>http://EzineArticles.com/3327764</guid>
<pubDate>Mon, 30 Nov 2009 10:37:39 -0600</pubDate>
<description><![CDATA[Lawyer marketing calls for professionalism. You can't afford to sound the least bit sales-y. At the same time, you need to communicate your uniqueness and credibility to prospective clients. Read on to learn some effective approaches you can use immediately.]]></description>
</item>
<item>
<title>Lawyer Marketing Online With Copywriting to Attract More Clients</title>
<link>http://EzineArticles.com/3310947</link>
<guid>http://EzineArticles.com/3310947</guid>
<pubDate>Tue, 24 Nov 2009 10:42:49 -0600</pubDate>
<description><![CDATA[Many independent professionals realize they need a strong Internet presence but fail to realize the role of content in creating marketing effectiveness. To attract clients you need a compelling message, a position in the search engines and a design that supports your message without stifling it. Read on to learn more about achieving these objectives.]]></description>
</item>
<item>
<title>To Ace the Job Interview - Banish These Ghosts Forever</title>
<link>http://EzineArticles.com/3186862</link>
<guid>http://EzineArticles.com/3186862</guid>
<pubDate>Tue, 03 Nov 2009 11:48:55 -0600</pubDate>
<description><![CDATA[A job interview can be scary and stressful, especially when you looking for a new career or dealing with job loss. You might be one of six interviewees chosen from over three hundred applicants. But getting past the other five can be a mine field. Read on to learn why many obstacles turn out to be ghosts that fade away when you acknowledge them.]]></description>
</item>
<item>
<title>Lawyer Marketing - How to Market Your Legal Practice Online</title>
<link>http://EzineArticles.com/3171519</link>
<guid>http://EzineArticles.com/3171519</guid>
<pubDate>Fri, 30 Oct 2009 11:17:02 -0500</pubDate>
<description><![CDATA[Lawyer marketing increasingly takes place online. Attorneys have little time to attend networking lunches. Clients will check out your website, even when you meet in person or from a referral. Too many attorneys spend thousands of dollars yet end up with a website that yields few benefits. Read on for tips that can help you create a website that's a rainmaker, not a problem child.]]></description>
</item>
<item>
<title>Online Marketing For Professional Services to Serve Multiple Markets Effectively</title>
<link>http://EzineArticles.com/3051502</link>
<guid>http://EzineArticles.com/3051502</guid>
<pubDate>Mon, 12 Oct 2009 11:09:58 -0500</pubDate>
<description><![CDATA[Service professionals often find they appeal to multiple markets and/or create multiple products. Their challenge comes when creating an online presence. Do you appeal to all markets on your home page? Or do you need many different websites? The answer is, "It depends."]]></description>
</item>
<item>
<title>Why Your Career Coach Won't Help You Change Careers</title>
<link>http://EzineArticles.com/3024535</link>
<guid>http://EzineArticles.com/3024535</guid>
<pubDate>Tue, 06 Oct 2009 14:57:13 -0500</pubDate>
<description><![CDATA[Career change often begins with a phone call to a career coach or career counselor. Many clients find the investment more than pays for itself. But others get frustrated. Recently a reader complained, "My coach would not help me. She told me I do not need a career change. ]]></description>
</item>
<item>
<title>Five Job Search Temptations to Avoid (Even When You're Feeling Desperate)</title>
<link>http://EzineArticles.com/2853680</link>
<guid>http://EzineArticles.com/2853680</guid>
<pubDate>Tue, 15 Sep 2009 21:57:05 -0500</pubDate>
<description><![CDATA[Your job search starts now. Maybe you've just been laid off or you woke up to a "last straw" moment. You need a job and you want to move fast. It's easy to get caught up in a sense of urgency but here are five temptations to resist.]]></description>
</item>
<item>
<title>Mid-Life Career Change - Should Relocation Be Part of Your Game Plan?</title>
<link>http://EzineArticles.com/2751869</link>
<guid>http://EzineArticles.com/2751869</guid>
<pubDate>Fri, 14 Aug 2009 14:34:04 -0500</pubDate>
<description><![CDATA[Mid-life career changers frequently consider relocation as part of their career planning. Moving can contribute to your career as well as personal growth when you take just a few steps before you call the moving van. Read on to learn some tips to avoid a costly mistake.]]></description>
</item>
<item>
<title>Mid-Life Career Change - Make Your First Move Before You Hire a Coach</title>
<link>http://EzineArticles.com/2704060</link>
<guid>http://EzineArticles.com/2704060</guid>
<pubDate>Thu, 06 Aug 2009 15:19:50 -0500</pubDate>
<description><![CDATA[Career change can be scary, especially at mid-life. Therefore many people decide they'll hire a coach or consultant and just let someone else take charge of their job search. This article suggests that you take charge of your own transition and make the first move, even if you're not sure what to do. Taking even a small action will have surprising effects and help you implement change much more quickly.]]></description>
</item>
<item>
<title>How to Write and Sell Your Self-Published Book to Promote Your Service Business</title>
<link>http://EzineArticles.com/2707789</link>
<guid>http://EzineArticles.com/2707789</guid>
<pubDate>Wed, 05 Aug 2009 16:24:10 -0500</pubDate>
<description><![CDATA[Authors of self-published books often seek help from reviewers and copywriters. They realize that reviews on Amazon and other online bookstores can make a huge difference in book sales. They also realize they need sales pages to promote their books.]]></description>
</item>
<item>
<title>Career Planning For a Challenging Economy - 3 Strategies</title>
<link>http://EzineArticles.com/2509982</link>
<guid>http://EzineArticles.com/2509982</guid>
<pubDate>Tue, 23 Jun 2009 10:08:31 -0500</pubDate>
<description><![CDATA[Career planning can challenge mid-life, mid-career professionals any time, but especially during a tough economy. You'll survive and thrive when you make decisions based on logic and avoid emotional traps in your environment. Read on to get three tips.]]></description>
</item>
<item>
<title>Career Changers - Are You Sabotaging Your Own Success?</title>
<link>http://EzineArticles.com/2413280</link>
<guid>http://EzineArticles.com/2413280</guid>
<pubDate>Mon, 01 Jun 2009 16:01:32 -0500</pubDate>
<description><![CDATA[Are you telling everyone you really want to change careers but you keep getting stuck? Maybe you are sabotaging your own progress and you don't realize it. Read on to learn five strategies to stay motivated and move forward to a more satisfying career.]]></description>
</item>
<item>
<title>Career Change Means Planning For Serendipity</title>
<link>http://EzineArticles.com/2325710</link>
<guid>http://EzineArticles.com/2325710</guid>
<pubDate>Tue, 12 May 2009 08:51:48 -0500</pubDate>
<description><![CDATA[Career change rarely proceeds at an orderly and very linear pace. Career consultants recognize that serendipity is the foundation for career change. Read on to learn how career change really happens and what you can do to accelerate the process.]]></description>
</item>
<item>
<title>Choosing a Second Job For Your Second Career</title>
<link>http://EzineArticles.com/1116807</link>
<guid>http://EzineArticles.com/1116807</guid>
<pubDate>Wed, 01 Oct 2008 10:48:53 -0500</pubDate>
<description><![CDATA[A second job? You're already working 50 hours a week. So why would you even consider a second job?  Maybe you shouldn't But an increasing number of mid-life career professionals are finding surprising benefits (beyond the financial) from that extra weekend or evening job.]]></description>
</item>
<item>
<title>7 Outdated Myths That Will Kill Your Career Change Before You Start</title>
<link>http://EzineArticles.com/589322</link>
<guid>http://EzineArticles.com/589322</guid>
<pubDate>Sat, 02 Jun 2007 12:27:48 -0500</pubDate>
<description><![CDATA[Stalled on your career change? Maybe you're operating under the old, out-dated career system.  Most baby boomers walk around with these 7 myths - questionable during your first career, definitely outdated in the 21st century.]]></description>
</item>
<item>
<title>How To Choose A Degree For Midlife Career Change (And Avoid Creating A Midlife Career Crisis)</title>
<link>http://EzineArticles.com/513587</link>
<guid>http://EzineArticles.com/513587</guid>
<pubDate>Tue, 03 Apr 2007 16:45:11 -0500</pubDate>
<description><![CDATA[Considering a new degree for a midlife career change? Education programs offer express lanes to find your dream career. But choosing the wrong program can land you on the wrong side of a Sixty Minutes Story.  Discover how to tell the difference.]]></description>
</item>
<item>
<title>3 Strategies Guaranteed to Kill Your Career</title>
<link>http://EzineArticles.com/474629</link>
<guid>http://EzineArticles.com/474629</guid>
<pubDate>Sat, 03 Mar 2007 09:11:01 -0600</pubDate>
<description><![CDATA["Tell me about yourself."  You'll hear these words over and over as you advance your career. The correct answer can jump-start your career. But wrong answers can derail your career - and make it almost impossible to recover.]]></description>
</item>
<item>
<title>Job Search Stalled? 5 Ways to Keep Your References From Killing Your Career </title>
<link>http://EzineArticles.com/398841</link>
<guid>http://EzineArticles.com/398841</guid>
<pubDate>Fri, 29 Dec 2006 12:14:18 -0600</pubDate>
<description><![CDATA[You do everything right in your job search but get stalled after a reference check. Somebody hates you. They are determined to be sure you'll never work again. Don't give up.  This article shows you how to overcome bad references and find your dream job.]]></description>
</item>
<item>
<title>Moving Your Career &quot;For the Family&quot;</title>
<link>http://EzineArticles.com/396043</link>
<guid>http://EzineArticles.com/396043</guid>
<pubDate>Tue, 26 Dec 2006 12:26:21 -0600</pubDate>
<description><![CDATA[Sometimes a move to be "closer to the family" can become a move to disaster. Before packing up for a relocation, ask these 5 questions. ]]></description>
</item>
<item>
<title>5 New Year Resolutions for Business Growth</title>
<link>http://EzineArticles.com/394438</link>
<guid>http://EzineArticles.com/394438</guid>
<pubDate>Sat, 23 Dec 2006 08:30:52 -0600</pubDate>
<description><![CDATA[You can gain confidence, attract clients and increase sales -- with these 5 irreverent (but very practical) New Year resolutions. These resolutions can help you step outside your comfort zone, listen to intuition and get ready to grow your business.]]></description>
</item>
<item>
<title>5 Productivity Secrets the Time Tyrants Don't Want You to Know</title>
<link>http://EzineArticles.com/45654</link>
<guid>http://EzineArticles.com/45654</guid>
<pubDate>Fri, 24 Jun 2005 10:05:19 -0500</pubDate>
<description><![CDATA[Time management wisdom says, "Reward yourself for accomplishment. Measure your work every day. Don't get lazy." But behavior specialists know: Some days are better than others. And sometimes it's better to reward yourself before you get to the finish lijne.  ]]></description>
</item>
<item>
<title>From Midlife Crisis to New Career: A Wake-Up Call</title>
<link>http://EzineArticles.com/39212</link>
<guid>http://EzineArticles.com/39212</guid>
<pubDate>Fri, 27 May 2005 10:38:52 -0500</pubDate>
<description><![CDATA[Midlife crisis often leaves my clients confused. Like most achievers, they seek expert 
help for career advice -- and often give up power too easily. A wake-up call often 
feels like getting angry with the experts - or with yourself. ]]></description>
</item>
<item>
<title>Back to School for a Midlife Crisis Career Change</title>
<link>http://EzineArticles.com/39132</link>
<guid>http://EzineArticles.com/39132</guid>
<pubDate>Fri, 27 May 2005 07:42:49 -0500</pubDate>
<description><![CDATA[You're considering a return to school to deal with your midlife crisis- but you want to make sure you get a solid return on your investment of time and money. The author, a former college professor, shares some insider tips. ]]></description>
</item>
<item>
<title>For My Second Career, I Want to Do Nothing!</title>
<link>http://EzineArticles.com/39134</link>
<guid>http://EzineArticles.com/39134</guid>
<pubDate>Fri, 27 May 2005 07:33:52 -0500</pubDate>
<description><![CDATA[You've done a lot and nothing really interests you anymore. The things that do 
interest me are not financially feasible right now, because one of the things I'd like 
to give up is working! ]]></description>
</item>
<item>
<title>Ten Things To Do If You Really, Really Hate Your Job</title>
<link>http://EzineArticles.com/14962</link>
<guid>http://EzineArticles.com/14962</guid>
<pubDate>Thu, 17 Feb 2005 18:25:30 -0600</pubDate>
<description><![CDATA[1. Begin focusing on what you want instead of how much you want to escape. When you find yourself sharing the latest horror story,  stop in mid-sentence and say, "What I want to have is..."    2. Cre...]]></description>
</item>
<item>
<title>How to Take Your Stalled Projects to the Finish Line</title>
<link>http://EzineArticles.com/11639</link>
<guid>http://EzineArticles.com/11639</guid>
<pubDate>Thu, 27 Jan 2005 18:48:27 -0600</pubDate>
<description><![CDATA[Q. I have several projects going at once -- but I never seem to finish them! I'm pulled in so many different directions -- and I end up with nothing to show for my efforts! A. While you're in a creat...]]></description>
</item>
<item>
<title>Small Town Entrepreneurship: 7 Tips to Get Started</title>
<link>http://EzineArticles.com/11656</link>
<guid>http://EzineArticles.com/11656</guid>
<pubDate>Thu, 27 Jan 2005 18:27:47 -0600</pubDate>
<description><![CDATA[Small Town Entrepreneurship can be profitable -- but you have to follow the written and unwritten rules. ]]></description>
</item>
<item>
<title>Working at Home and Alone All Day? Stay Motivated With These 7 Tips</title>
<link>http://EzineArticles.com/11419</link>
<guid>http://EzineArticles.com/11419</guid>
<pubDate>Thu, 27 Jan 2005 06:33:59 -0600</pubDate>
<description><![CDATA[Are you an entrepreneur working alone in a home-based business? Stay focused and motivated with these 7 tips.]]></description>
</item>
<item>
<title>Ten Tips to Create More Life for Your Life</title>
<link>http://EzineArticles.com/1162</link>
<guid>http://EzineArticles.com/1162</guid>
<pubDate>Thu, 19 Aug 2004 23:20:02 -0500</pubDate>
<description><![CDATA[When people begin to investigate career change, often they don't want a new career at all. They love their career -- but they also want time for creating a life outside work. As a lifetime leisure-seeker, I've created ten tips to help you get started on the quest for "more time in your life -- and more fun."
]]></description>
</item>
<item>
<title>Career Change, Relocation and Business - Start-Up - Coach Yourself to a Successful Transition</title>
<link>http://EzineArticles.com/1165</link>
<guid>http://EzineArticles.com/1165</guid>
<pubDate>Thu, 19 Aug 2004 23:14:18 -0500</pubDate>
<description><![CDATA[When planning a major life move-- career change, relocation, retirement or business start-up --most people wonder if they will be happy after working so hard to make a change. Here are 5 questions to help you coach yourself through your next transition.]]></description>
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