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<title>Clayton G. Makepeace - EzineArticles Expert Author</title>
<link>http://EzineArticles.com/expert/Clayton_G._Makepeace</link>
<pubDate>Wed, 15 Feb 2012 09:07:35 -0600</pubDate>
<image><title>Clayton G. Makepeace - EzineArticles Expert Author</title>
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<copyright>Copyright 2012 EzineArticles.com - All Rights Reserved.</copyright>
<description><![CDATA[Clayton Makepeace is a working direct response marketing consultant and copywriter who has helped his clients attract more than 3 million new customers ... quadruple their profits ... and rake in more than $1 billion in direct mail and internet sales.  His daily e-letter, The Total Package, shares his proven response-boosting techniques with younger writers, business owners, and marketing pros.  .]]></description>
<lastBuildDate>Thu, 13 Sep 2007 14:17:01 -0500</lastBuildDate>
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<title>Writing for Direct Response - Are Your Order Forms Killing Sales?</title>
<link>http://EzineArticles.com/729713</link>
<guid>http://EzineArticles.com/729713</guid>
<pubDate>Thu, 13 Sep 2007 14:17:01 -0500</pubDate>
<description><![CDATA[It's hard to find much written on how to create response devices (order forms) for maximum response.  But, believe it or not, that order form can make - or break - a sale.  Let me show you 12 qualities all great order forms share and how to use them to reinforce the purchase decision and relieve risk.]]></description>
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<item>
<title>How the Courage of One Man Sparked the Greatest Revolution in Direct Response Marketing History</title>
<link>http://EzineArticles.com/726279</link>
<guid>http://EzineArticles.com/726279</guid>
<pubDate>Tue, 11 Sep 2007 12:45:18 -0500</pubDate>
<description><![CDATA[It all started in 1872.  The daring deed of one man - in reaction to the greedy local shopkeepers of the time - launched a marketing revolution that is still in full force today - the direct response industry.  See what this idealistic young man can teach us about direct response marketing today as we carry his principles into the Internet age.]]></description>
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<item>
<title>Writing Sales Copy -  How Would You Like Some Super Powers?</title>
<link>http://EzineArticles.com/726065</link>
<guid>http://EzineArticles.com/726065</guid>
<pubDate>Tue, 11 Sep 2007 11:34:47 -0500</pubDate>
<description><![CDATA[Have I ever mentioned my super powers?  I can convince a prospect to read long sales copy, even though they have better things to do.  I can trigger powerful, actionable emotions in my prospects and magically turn a prospect's left-brain purchase decision into an irresistible right-brain buying urge.  And these powers are transferable.  Would you like some?]]></description>
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<item>
<title>Writing Sales Copy - Creating Opening Copy that Sings and Soars</title>
<link>http://EzineArticles.com/725070</link>
<guid>http://EzineArticles.com/725070</guid>
<pubDate>Tue, 11 Sep 2007 11:30:03 -0500</pubDate>
<description><![CDATA[You've arrested your prospect's attention with powerful, emotionally-driven headline and deck copy.  But now you're stuck.  You're staring at the blank page, wondering how to get the conversation started.  Well, I'm glad you stopped by.  Let me show you seven great ways to get your body copy started with a bang ...]]></description>
</item>
<item>
<title>Writing Sales Copy - How to Close the Deal</title>
<link>http://EzineArticles.com/724822</link>
<guid>http://EzineArticles.com/724822</guid>
<pubDate>Tue, 11 Sep 2007 10:26:26 -0500</pubDate>
<description><![CDATA[You've come up with a killer headline.  The deck copy sucks your prospect right into your body copy.  You've presented a strong sales argument, showing your prospect the tremendous value your product will bring to his life.  But you're not done yet - you still have to close the sale.  Let me show you 8 steps to a close your prospect cannot resist...]]></description>
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<item>
<title>Writing Sales Copy - The Curse of the Copywriting Education</title>
<link>http://EzineArticles.com/724553</link>
<guid>http://EzineArticles.com/724553</guid>
<pubDate>Tue, 11 Sep 2007 09:31:23 -0500</pubDate>
<description><![CDATA[Don't get me wrong - I have nothing against education.  If you're a copywriter, I think you should learn all you can about copywriting.  Read the Masters ... learn from mentors and copy coaches ... study swipe files.  Those are all great tools for you in writing sales copy.  However, they can also become a stumbling block ...]]></description>
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<item>
<title>Learn How to Drive Web Traffic - And the World Will Beat a Path to Your Door</title>
<link>http://EzineArticles.com/720153</link>
<guid>http://EzineArticles.com/720153</guid>
<pubDate>Thu, 06 Sep 2007 16:27:55 -0500</pubDate>
<description><![CDATA[You can have the best product ever invented, but nothing will happen until someone clicks a link and winds up on your website.  Knowing how to drive prospects to your website is like having the combination to the richest bank vault on the planet.  There are many ways of driving web traffic, and each one has its pros and cons.  Let's take a look at these now ...]]></description>
</item>
<item>
<title>Five Essentials for World-Beating Online Promotions</title>
<link>http://EzineArticles.com/719580</link>
<guid>http://EzineArticles.com/719580</guid>
<pubDate>Thu, 06 Sep 2007 12:37:34 -0500</pubDate>
<description><![CDATA[I've done a gazillion direct mail promotions - but I may never write one again.  Why? Well, because I've discovered how profitable online promotions can be.  I'm learning a lot about what it takes to succeed online, and I'm betting that what I've learned can help you multiply your response, too.]]></description>
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<item>
<title>Writing Sales Copy - 5 Blunders Copywriters Make and How To Avoid Them</title>
<link>http://EzineArticles.com/718564</link>
<guid>http://EzineArticles.com/718564</guid>
<pubDate>Thu, 06 Sep 2007 09:37:06 -0500</pubDate>
<description><![CDATA[In my over thirty years as a direct response copywriter, I've made my share of mistakes.  And, as copy chief to numerous copy cubs, I've seen a lot of blunders made.  But there are five "squib moves," as I call them, that I see again and again and again.  Let me show you what they are - and give you tips on how you can avoid them.]]></description>
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<item>
<title>Writing for Direct Mail - Successfully Selling to Increasingly Skeptical Prospects</title>
<link>http://EzineArticles.com/718487</link>
<guid>http://EzineArticles.com/718487</guid>
<pubDate>Thu, 06 Sep 2007 08:20:58 -0500</pubDate>
<description><![CDATA[Times are a-changing.  Everything we - as direct marketers - know about attracting new customers and writing to existing customers is rapidly going the way of the dinosaurs.  So how do we market to this rising generation of increasingly skeptical prospects?  It's not easy, but it can be done.  Read on to find out how.]]></description>
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<item>
<title>Writing Sales Copy - A Lesson in Third Grade English</title>
<link>http://EzineArticles.com/718361</link>
<guid>http://EzineArticles.com/718361</guid>
<pubDate>Wed, 05 Sep 2007 17:40:04 -0500</pubDate>
<description><![CDATA[When you present your sales copy to your client, you don't want it to look like you were playing hookey the day they covered grammar in the third grade.  However, not everything you have been taught about written communication holds true with copywriting.  Let me show you which grammar and punctuation rules you need to follow - and which ones need to be tossed out the window.]]></description>
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<item>
<title>How to Become a Freelance Copywriter - The WHOLE Truth</title>
<link>http://EzineArticles.com/718058</link>
<guid>http://EzineArticles.com/718058</guid>
<pubDate>Wed, 05 Sep 2007 15:39:46 -0500</pubDate>
<description><![CDATA[So you want to be a freelance copywriter.  That's great.  It's a truly spectacular way to make a living.  However, not everything every online copywriting guru tells you about becoming a copywriter is the truth.  Here are a few of the lies and misconceptions that you are going to have to get past in order to make it in this business.]]></description>
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<item>
<title>Writing Sales Copy - Beating Writer's Block</title>
<link>http://EzineArticles.com/716858</link>
<guid>http://EzineArticles.com/716858</guid>
<pubDate>Wed, 05 Sep 2007 09:27:59 -0500</pubDate>
<description><![CDATA[You've finally landed that big assignment - after the appropriate amount of begging, pleading, and promising your client the world.  Now you've got to write some kick-butt sales copy, but you haven't the slightest idea of how to get started.  You've got a raging case of writer's block - but I've got the cure ...]]></description>
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<item>
<title>Writing Sales Copy - Toss Out the Grammar Rules and Watch Your Response Soar!</title>
<link>http://EzineArticles.com/710651</link>
<guid>http://EzineArticles.com/710651</guid>
<pubDate>Thu, 30 Aug 2007 16:21:45 -0500</pubDate>
<description><![CDATA[When writing sales copy, you want to do everything you can to make the prospect feel comfortable.  That includes using punctuation to make your copy sound in your prospect's head just like it would sound if you were speaking to him.  And that means, throwing the rules away ...]]></description>
</item>
<item>
<title>Self Promotion for Copywriters - How to Attract Clients Who Will Pay You The Big Bucks</title>
<link>http://EzineArticles.com/710545</link>
<guid>http://EzineArticles.com/710545</guid>
<pubDate>Thu, 30 Aug 2007 15:46:56 -0500</pubDate>
<description><![CDATA[Attracting clients who'll pay you millions of dollars is not impossible.  You just start with small fish, live like a pauper for years, write your butt off every day of your life, and create a legendary winner or two.  Or, you can do it the smart way ...]]></description>
</item>
<item>
<title>7 Characteristics of Great Sales Copy</title>
<link>http://EzineArticles.com/710591</link>
<guid>http://EzineArticles.com/710591</guid>
<pubDate>Thu, 30 Aug 2007 15:28:28 -0500</pubDate>
<description><![CDATA[Great sales copy will outsell mediocre copy every time.  Sure that sounds like a no-brainer, but getting it right can boost your response and revenues astronomically.  Most great sales copy has seven features.  You nail these, and you'll have clients banging down your door ...]]></description>
</item>
<item>
<title>Your Questions Answered on How to Become a Copywriter</title>
<link>http://EzineArticles.com/700869</link>
<guid>http://EzineArticles.com/700869</guid>
<pubDate>Thu, 23 Aug 2007 15:02:20 -0500</pubDate>
<description><![CDATA[Could YOU make it as a freelance copywriter?  How do you find your niche?  What about copywriting fees?  I answer all these questions and more in an interview with Stephen Davies of The Copywriter's Institute.]]></description>
</item>
<item>
<title>Writing for Direct Mail - The Astonishing Power of Guilt and Absolution</title>
<link>http://EzineArticles.com/700460</link>
<guid>http://EzineArticles.com/700460</guid>
<pubDate>Thu, 23 Aug 2007 11:51:31 -0500</pubDate>
<description><![CDATA[Most of us - and most of our prospects - do things we shouldn't.  And we don't do the things we know we should do.  This stirs up one of the most powerful of human emotions - guilt.  Let me show you how you can tap into a prospect's sense of guilt - and take a giant step towards making the sale.]]></description>
</item>
<item>
<title>Selecting the Right Advertising Media to Find Your Ideal Prospect</title>
<link>http://EzineArticles.com/700392</link>
<guid>http://EzineArticles.com/700392</guid>
<pubDate>Thu, 23 Aug 2007 10:14:12 -0500</pubDate>
<description><![CDATA[OK - so you've got a product on your hands.  Where do you find the prospects who are most ready, willing and able to become your customers?  The answer lies in choosing the right advertising media.  Join me as I take a look at selecting the media that will give your promotions the greatest likelihood of success...]]></description>
</item>
<item>
<title>Writing Sales Copy - How to Navigate the Body Copy Minefield Without Getting Blown To Bits</title>
<link>http://EzineArticles.com/699436</link>
<guid>http://EzineArticles.com/699436</guid>
<pubDate>Wed, 22 Aug 2007 15:01:32 -0500</pubDate>
<description><![CDATA[You've written the best headline and lead copy ever.  So how do you get from here to the sale without royally screwing things up?  Let me show you the three unforgivable sins writers commit in body copy - and the 7 "Golden Rules" to help you avoid them.]]></description>
</item>
<item>
<title>Internet Marketing - All the New Paying Customers You Could Ever Want - for Free</title>
<link>http://EzineArticles.com/695601</link>
<guid>http://EzineArticles.com/695601</guid>
<pubDate>Tue, 21 Aug 2007 15:59:17 -0500</pubDate>
<description><![CDATA[Are your direct mail promos dragging in the dirt?  Your Internet promos barely bringing in enough new blood to keep body and soul together?  Well, worry no more!  This simple innovation can have you attracting thousands of new, paying customers every month from now on - for FREE!]]></description>
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<item>
<title>How to Write Sales Copy That Reads Itself</title>
<link>http://EzineArticles.com/695551</link>
<guid>http://EzineArticles.com/695551</guid>
<pubDate>Tue, 21 Aug 2007 15:38:16 -0500</pubDate>
<description><![CDATA[The one thing normal human beings don't like to work at is reading an unsolicited ad.  Let's face it, direct mail pieces, email blasts, print ads, etc. are all an interruption to his day.  So how do we - as copywriters and direct marketers - get our prospect to read our copy?  Let me give you 16 tips for making your sales copy nearly impossible to put down.]]></description>
</item>
<item>
<title>Writing Sales Copy - The 3 Most Common Blunders Even A-Level Copywriters Make</title>
<link>http://EzineArticles.com/695581</link>
<guid>http://EzineArticles.com/695581</guid>
<pubDate>Tue, 21 Aug 2007 15:23:17 -0500</pubDate>
<description><![CDATA[Even experienced copywriters make mistakes - including me.  Here are the three mistakes I see most often - and, of course, how to avoid each one.]]></description>
</item>
<item>
<title>Writing for Direct Mail - The Art of the Irresistible Offer</title>
<link>http://EzineArticles.com/695517</link>
<guid>http://EzineArticles.com/695517</guid>
<pubDate>Tue, 21 Aug 2007 15:15:03 -0500</pubDate>
<description><![CDATA[The "offer" portion of your sales letter is much, much more than the price you're charging for your product or service.  A compelling offer can boost response by 20%, 30% or more - and an ill-conceived offer can drive your response into the ground.  Let me show you the eight major components all great offers share ...]]></description>
</item>
<item>
<title>Writing for Direct Response - My 37-Point Acid Test for Sales Copy</title>
<link>http://EzineArticles.com/695518</link>
<guid>http://EzineArticles.com/695518</guid>
<pubDate>Tue, 21 Aug 2007 15:13:11 -0500</pubDate>
<description><![CDATA[Ever wonder if the first draft of your sales copy is REALLY ready to be shown to your client?  Put your copy through my 37-question litmus test to eliminate the weaknesses - and drive your response through the roof.]]></description>
</item>
<item>
<title>Writing for Direct Mail - Harnessing the Power of Powerlessness</title>
<link>http://EzineArticles.com/695537</link>
<guid>http://EzineArticles.com/695537</guid>
<pubDate>Tue, 21 Aug 2007 15:05:16 -0500</pubDate>
<description><![CDATA[Nearly all of us feel powerless at some time or another - and that powerlessness causes frustration and even anger to well up inside us.  What if there was a way for you - the direct marketer - to tap into those emotions?  Would it pay off in huge dividends for you in terms of revenues and response?  You bet your bottom dollar it will!  Let me show you how you to write a sales message that harnesses this powerful technique.]]></description>
</item>
<item>
<title>The Truth About Direct Response Copywriting</title>
<link>http://EzineArticles.com/695525</link>
<guid>http://EzineArticles.com/695525</guid>
<pubDate>Tue, 21 Aug 2007 15:02:14 -0500</pubDate>
<description><![CDATA[Direct response copywriting isn't a "get rich quick" scheme.  Yes, the rewards in revenues and royalties can be tremendous.  But it's more than just slapping some words on paper and sitting back to watch the cash roll in. ]]></description>
</item>
<item>
<title>Advertising Schmadvertising!</title>
<link>http://EzineArticles.com/669754</link>
<guid>http://EzineArticles.com/669754</guid>
<pubDate>Wed, 08 Aug 2007 13:25:58 -0500</pubDate>
<description><![CDATA[Ask a rational business owner, "Why advertise?" - and he or she will say, "To sell more products."  But what are 90% of the advertisements you see REALLY doing?  In this article, you're about to find out... and the answer may shock you.]]></description>
</item>
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<title>Writing Sales Copy - Make Your Product's Benefits Sparkle!</title>
<link>http://EzineArticles.com/666654</link>
<guid>http://EzineArticles.com/666654</guid>
<pubDate>Tue, 07 Aug 2007 09:03:06 -0500</pubDate>
<description><![CDATA[If you're going to write sales copy that boosts your response and revenues off the charts, just ticking off a list of the product's features isn't going to do it.  The secret to kick-butt sales copy is to identify each and every benefit a product provides - and then showing your prospect what that benefit can do for them.  Not sure how?  Just read on.  I will reveal proven techniques for digging up benefits - and unearthing a goldmine in profits and response. ]]></description>
</item>
<item>
<title>Writing Sales Copy - 8 Ways to Spot Dominant Emotions Your Prospects Already Have</title>
<link>http://EzineArticles.com/666456</link>
<guid>http://EzineArticles.com/666456</guid>
<pubDate>Mon, 06 Aug 2007 16:52:57 -0500</pubDate>
<description><![CDATA[If you're going to write effective sales copy, you're going to need to know what your prospect is thinking - and feeling.  But you don't have to leave it up to guesswork.  I have 8 proven techniques to pinpoint your prospects' dominant emotions - and drive your response rate through the roof!]]></description>
</item>
<item>
<title>Boost Your Internet Sales 1,000% in 90 Days or Less!</title>
<link>http://EzineArticles.com/663916</link>
<guid>http://EzineArticles.com/663916</guid>
<pubDate>Fri, 03 Aug 2007 17:05:39 -0500</pubDate>
<description><![CDATA[The internet is huge - no arguing that.  And it's just going to get bigger as more and more people join the World Wide Web.  But can internet marketing really help you get rich quick?  Or is it all a scam?  Join me as I look at the pros and cons of internet marketing - and show you how you really CAN get that 1,000% increase in sales, almost overnight.]]></description>
</item>
<item>
<title>Writing Sales Copy-  The Simple Secret That Turns Good Copy Into GREAT Copy</title>
<link>http://EzineArticles.com/663728</link>
<guid>http://EzineArticles.com/663728</guid>
<pubDate>Fri, 03 Aug 2007 10:37:04 -0500</pubDate>
<description><![CDATA[In writing a sales letter, you need to identify the most powerful benefits the product can offer to prospects.  You need to fully develop every "reason why" your prospects should buy.  But there's one missing ingredient you need  - when added, it will shoot your response and revenues through the roof!  Let me tell you what it is ...]]></description>
</item>
<item>
<title>Writing Sales Copy - Sidebar Madness</title>
<link>http://EzineArticles.com/663343</link>
<guid>http://EzineArticles.com/663343</guid>
<pubDate>Wed, 01 Aug 2007 11:22:44 -0500</pubDate>
<description><![CDATA[Sidebars are crucial to the success of your magalog.  They shouldn't just be afterthoughts or leftover text from an earlier draft of your sales copy.   Well-conceived and well-crafted sidebars can boost both the readership and response of your direct mail package.  Let me show you 21 different kinds of sidebars and how to use them to get those bigger winners more often...]]></description>
</item>
<item>
<title>Direct Mail Copywriting - TURBOCHARGE Your Sales Copy!</title>
<link>http://EzineArticles.com/662139</link>
<guid>http://EzineArticles.com/662139</guid>
<pubDate>Tue, 31 Jul 2007 13:43:28 -0500</pubDate>
<description><![CDATA[How can a "B" level copywriter become an "A" level copywriter?  Well, it's easy.  Just get those bigger winners more often.  Let me show you how to write butt-kicking, response-boosting, profit-exploding sales copy - in four easy lessons!]]></description>
</item>
<item>
<title>How to Write Killer Sales Copy</title>
<link>http://EzineArticles.com/662313</link>
<guid>http://EzineArticles.com/662313</guid>
<pubDate>Tue, 31 Jul 2007 11:05:40 -0500</pubDate>
<description><![CDATA[Make those ads, direct mail packages and internet promotions you're working on bigger winners!  These 21 nitty-gritty, nuts-and-bolts tactics for writing sales copy will show you how. ]]></description>
</item>
<item>
<title>Maximum Internet Marketing - How I Bagged $5 Million in Internet Sales in 5 Short Weeks</title>
<link>http://EzineArticles.com/661906</link>
<guid>http://EzineArticles.com/661906</guid>
<pubDate>Tue, 31 Jul 2007 09:21:43 -0500</pubDate>
<description><![CDATA[Is it just me, or is Internet marketing getting tougher?  The web marketplace is getting more and more crowded - and the prospects are getting more and more skeptical.  The market is maturing - but it isn't dead yet.  A well-conceived, well-crafted, well-executed web marketing campaign can still make you rich beyond your wildest dreams.  Let me show you how I did it...]]></description>
</item>
<item>
<title>How to Write a Headline and Grab Your Prospect by the Eyeballs!</title>
<link>http://EzineArticles.com/660687</link>
<guid>http://EzineArticles.com/660687</guid>
<pubDate>Mon, 30 Jul 2007 09:28:49 -0500</pubDate>
<description><![CDATA[Of all the parts of your sales copy, the headline is the most crucial.  It's what grabs your prospect's attention and entices them to read your sales message - or not.  So it's important you get it right.  Here are some of the most powerful headline techniques I've ever used - and how YOU can use them to shoot your response and revenues through the roof!]]></description>
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