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<title>Cynthia Pinsonnault - EzineArticles Expert Author</title>
<link>http://EzineArticles.com/expert/Cynthia_Pinsonnault</link>
<pubDate>Wed, 15 Feb 2012 12:00:36 -0600</pubDate>
<image><title>Cynthia Pinsonnault - EzineArticles Expert Author</title>
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<description><![CDATA[Cynthia Pinsonnault is a designer, writer, Web consultant and Certified Search Marketing Strategist, specializing in advertising and marketing for small businesses. Her career in advertising began in New York with experience in graphic design, marketing, advertising and media. After moving to Texas, she worked to develop and market "Desktop Publishing" which was then just hitting the marketplace. This early experience with emerging graphics technologies, combined with her traditional skills and education, led to the establishment of PINSONNAULT CREATIVE in Houston, Texas. Pinsonnault Creative offers services including graphic design and Web site design; Web site user interface analysis, usability and certified ... ]]></description>
<lastBuildDate>Wed, 01 Dec 2010 13:26:01 -0600</lastBuildDate>
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<title>Why You Don't Need Flash on Your Site</title>
<link>http://EzineArticles.com/5393034</link>
<guid>http://EzineArticles.com/5393034</guid>
<pubDate>Wed, 01 Dec 2010 13:26:01 -0600</pubDate>
<description><![CDATA[Google has significantly improved its ability to index Flash content and even generate snippets for better search results. So, no more search optimization problems for Flash content, right?]]></description>
</item>
<item>
<title>Directory Links, Are They Worth It? Three Things You Should Know About Directories</title>
<link>http://EzineArticles.com/1030761</link>
<guid>http://EzineArticles.com/1030761</guid>
<pubDate>Wed, 12 Mar 2008 08:00:44 -0500</pubDate>
<description><![CDATA[Link building can reap big benefits in search engine optimization. But what value can be gained from listing your Web site in online directories? Learn three things about directories...]]></description>
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<item>
<title>Flash Drives - The Ultimate Portable, Plugable Storage - And Marketing Tool</title>
<link>http://EzineArticles.com/692448</link>
<guid>http://EzineArticles.com/692448</guid>
<pubDate>Mon, 20 Aug 2007 13:42:32 -0500</pubDate>
<description><![CDATA[They fit in your pocket, go anywhere, and can carry up to about a week's worth of music ... or video ... or just about anything. They are also extremely versatile marketing tools. Imagine sending your key clients and hot prospects an audio/video, customized presentation about your company, its services or new products and innovations, contained in a gift that will continue marketing your company as it is used again and again.]]></description>
</item>
<item>
<title>Top Website Design - Top 3 Elements of Search Engine Optimization</title>
<link>http://EzineArticles.com/587356</link>
<guid>http://EzineArticles.com/587356</guid>
<pubDate>Thu, 31 May 2007 22:36:38 -0500</pubDate>
<description><![CDATA[Website visitors will reward top Website design with purchases and return visits. But visitors might never find your wonderful Website without good search engine optimization. Improve search engine rank starting with these 3 top tips.]]></description>
</item>
<item>
<title>Top Website Design - Top 3 Elements of Website Usability</title>
<link>http://EzineArticles.com/587325</link>
<guid>http://EzineArticles.com/587325</guid>
<pubDate>Thu, 31 May 2007 22:12:17 -0500</pubDate>
<description><![CDATA[If you get people to come to your Website and then it is difficult to use, then all your hard work is wasted. Start learning how to implement good usability with these 3 top tips.]]></description>
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<item>
<title>Top Website Design- 3 Vital Elements You Can Learn for the Best Website Design</title>
<link>http://EzineArticles.com/587293</link>
<guid>http://EzineArticles.com/587293</guid>
<pubDate>Thu, 31 May 2007 21:27:50 -0500</pubDate>
<description><![CDATA[Any top Website design has 3 things going for it that work together to build improved search engine rank and create the opportunity for increased sales. Learn to consider all 3 when designing your Website.]]></description>
</item>
<item>
<title>Top Website Design - Top 3 Elements of Website Design</title>
<link>http://EzineArticles.com/587435</link>
<guid>http://EzineArticles.com/587435</guid>
<pubDate>Thu, 31 May 2007 15:53:43 -0500</pubDate>
<description><![CDATA[Top Website design incorporates pleasing and professional aesthetics to help build your brand image and improve the user's experience with your Website. It's not about pretty, it's about developing a look that communicates your unique message. Start with these 3 top tips.]]></description>
</item>
<item>
<title>Better Business Cards - Ideas for Harder Working Business Cards</title>
<link>http://EzineArticles.com/570026</link>
<guid>http://EzineArticles.com/570026</guid>
<pubDate>Sun, 20 May 2007 09:49:44 -0500</pubDate>
<description><![CDATA[Make the most of your business card. Wouldn't it be great to have a "sticky" business card that your clients and prospects will want to keep handy?]]></description>
</item>
<item>
<title>Practical Marketing - Get More Results from Sensible, Effective Marketing</title>
<link>http://EzineArticles.com/508209</link>
<guid>http://EzineArticles.com/508209</guid>
<pubDate>Thu, 29 Mar 2007 15:24:51 -0500</pubDate>
<description><![CDATA[Don't waste time or money on ineffective marketing. Read on to learn more about my 7 Step System for Practical Marketing: simple steps for getting better results from sensible, effective small business marketing. ]]></description>
</item>
<item>
<title>Marketing Rant - An Order Taker Is NOT A Salesperson</title>
<link>http://EzineArticles.com/487785</link>
<guid>http://EzineArticles.com/487785</guid>
<pubDate>Mon, 19 Mar 2007 18:26:40 -0500</pubDate>
<description><![CDATA[You're on your own in the world of retail marketing today. The salesperson is a dinosaur. The 16-year-old, whose cell phone conversation you are interrupting, is the new face of sales. I guess I'm ranting but I remember a time...]]></description>
</item>
<item>
<title>Web Site Design - Setting the Wrong Backgrounds and Reducing Readability</title>
<link>http://EzineArticles.com/468039</link>
<guid>http://EzineArticles.com/468039</guid>
<pubDate>Mon, 26 Feb 2007 08:20:25 -0600</pubDate>
<description><![CDATA[What happens when you add that great image in the background of your Web site? What about changing colors in the background or the type? Is your Web site design enhancing the visitor's experience? Find out what you could be doing that's making your visitors work hard just to read what's on the page.]]></description>
</item>
<item>
<title>Losing Web Site Visitors By Allowing Them to Get Lost</title>
<link>http://EzineArticles.com/458713</link>
<guid>http://EzineArticles.com/458713</guid>
<pubDate>Sun, 18 Feb 2007 09:34:43 -0600</pubDate>
<description><![CDATA[When you allow site visitors to get lost in your Web site, you also lose the opportunity to convert them to prospects and customers. A few simple guidelines will help you ensure that your site is visitor-friendly experience.]]></description>
</item>
<item>
<title>Consistency Builds a More Effective Interface and Improves Web Site User Experience</title>
<link>http://EzineArticles.com/458630</link>
<guid>http://EzineArticles.com/458630</guid>
<pubDate>Sun, 18 Feb 2007 09:31:01 -0600</pubDate>
<description><![CDATA[Most users who will visit your Web site are looking for something specific. If they can't find their way around your site or find what they're looking for easily, they'll simply leave. There are things you can you do to help build comfort and trust with your visitors and convert more prospects into customers.]]></description>
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<item>
<title>Web Site Navigation Best Practices - Navigation Design Guidelines</title>
<link>http://EzineArticles.com/453706</link>
<guid>http://EzineArticles.com/453706</guid>
<pubDate>Wed, 14 Feb 2007 11:40:46 -0600</pubDate>
<description><![CDATA[A great user experience will bring visitors back. Navigation is a key element in the user experience. Failing to resolve these common mistakes can undermine all the other hard work that's put into developing a Web site. Learn guidelines for what makes navigation good or bad and what you can do to address the challenges.]]></description>
</item>
<item>
<title>Budgeting a Web Site - Are You Ready to Commit?</title>
<link>http://EzineArticles.com/452586</link>
<guid>http://EzineArticles.com/452586</guid>
<pubDate>Tue, 13 Feb 2007 09:35:14 -0600</pubDate>
<description><![CDATA[Developing a web site requires confronting the budget. And confronting the budget requires understanding what's needed after the initial site design. One of the common usability failures of Web sites of all sizes is.]]></description>
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<item>
<title>The Best Home Pages Establish Identity and Purpose in a User-Friendly Interface</title>
<link>http://EzineArticles.com/450127</link>
<guid>http://EzineArticles.com/450127</guid>
<pubDate>Mon, 12 Feb 2007 05:38:52 -0600</pubDate>
<description><![CDATA[What is the purpose of the home page? With everything that a Website's home page is expected to do, the most important things are often overlooked or pushed out of the way to make room. Read more to learn what site visitors need most from the home page.]]></description>
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<title>Six Common Web Site Design Flaws - If Something Is Hard To Use It Doesn't Get Used Very Much</title>
<link>http://EzineArticles.com/447513</link>
<guid>http://EzineArticles.com/447513</guid>
<pubDate>Thu, 08 Feb 2007 16:23:29 -0600</pubDate>
<description><![CDATA[How many people leave your site because of common site design errors that are easily corrected? Simple things that can reduce the readability and usefulness of your Web site. Engage your site visitors and offer them an easy to use interface and they'll come back. Make it hard and they'll leave quickly. Learn more about six of the most common Web design slip-ups.]]></description>
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<title>Not Great with Plants</title>
<link>http://EzineArticles.com/388627</link>
<guid>http://EzineArticles.com/388627</guid>
<pubDate>Mon, 18 Dec 2006 09:32:27 -0600</pubDate>
<description><![CDATA[Some people have green thumbs and living things just seem to flourish in their presence. And then there's me.]]></description>
</item>
<item>
<title>A Fish Story</title>
<link>http://EzineArticles.com/388632</link>
<guid>http://EzineArticles.com/388632</guid>
<pubDate>Mon, 18 Dec 2006 09:04:32 -0600</pubDate>
<description><![CDATA[Today, my fish died. It was very sad.]]></description>
</item>
<item>
<title>Survey: The Secret to Effective Marketing</title>
<link>http://EzineArticles.com/380561</link>
<guid>http://EzineArticles.com/380561</guid>
<pubDate>Fri, 08 Dec 2006 16:03:44 -0600</pubDate>
<description><![CDATA[The first step in marketing a product or service or selling a brand identity is making sure it's the right product, service or brand. You have to find out if you have it right. The way to do that is to ask. Survey.]]></description>
</item>
<item>
<title>Marketing Research - Strategies for a Winning Marketing Plan</title>
<link>http://EzineArticles.com/380133</link>
<guid>http://EzineArticles.com/380133</guid>
<pubDate>Fri, 08 Dec 2006 13:19:23 -0600</pubDate>
<description><![CDATA[Many of us start a new marketing plan by taking up where the old plan left off. We review that plan, maybe update a few items. This time, let's take a moment and ask ourselves more questions about the market, our audience, our competition.]]></description>
</item>
<item>
<title>Five Cost-Effective Ways to Market Your Small Business</title>
<link>http://EzineArticles.com/316022</link>
<guid>http://EzineArticles.com/316022</guid>
<pubDate>Mon, 02 Oct 2006 14:06:18 -0500</pubDate>
<description><![CDATA[How many of your marketing goals for the year have been achieved, and what opportunities might still be out there? It's always a good time to review and research the changing venues in marketing and advertising. What are the best ways a small business can get big results for their marketing investment? What's the trick to successful marketing?]]></description>
</item>
<item>
<title>Autumn - My Favorite Season</title>
<link>http://EzineArticles.com/314635</link>
<guid>http://EzineArticles.com/314635</guid>
<pubDate>Sat, 30 Sep 2006 18:58:17 -0500</pubDate>
<description><![CDATA[Autumn has always been magical for me. I grew up in New England where autumn is an assault of color at every turn. The old, worn down and softly rolling mountain ranges throughout the northeast become blanketed with a blazing quilt of red, gold, purple, orange -- just about every color nature has to offer. It's beautiful, warm, comforting. It's magic. ]]></description>
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<title>The Artistry of Vintage Crate Labels</title>
<link>http://EzineArticles.com/206389</link>
<guid>http://EzineArticles.com/206389</guid>
<pubDate>Fri, 26 May 2006 19:21:51 -0500</pubDate>
<description><![CDATA[With the loss of the wooden produce crate and its beautiful label, an art form was lost. Today, this artistry is finding new appreciation among collectors and anyone looking for unique vintage prints.]]></description>
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<title>Talking Trash - Protect Future Generations</title>
<link>http://EzineArticles.com/204913</link>
<guid>http://EzineArticles.com/204913</guid>
<pubDate>Fri, 26 May 2006 07:49:54 -0500</pubDate>
<description><![CDATA[Today was trash day. I forgot until I left the house. That's when I noticed the street neatly lined with the giant brown bins issued by the city, all standing at attention waiting patiently to be emptied...]]></description>
</item>
<item>
<title>Search Engines &amp; Marketing - The Same Basics Get the Best Results</title>
<link>http://EzineArticles.com/204888</link>
<guid>http://EzineArticles.com/204888</guid>
<pubDate>Fri, 26 May 2006 07:32:40 -0500</pubDate>
<description><![CDATA[There are no longer easy answers to ranking well in search results. This means that you must take Internet marketing as seriously as you do any other marketing venue.]]></description>
</item>
<item>
<title>Tech Support - &quot;#!@&amp;&quot;s</title>
<link>http://EzineArticles.com/204926</link>
<guid>http://EzineArticles.com/204926</guid>
<pubDate>Fri, 26 May 2006 07:30:47 -0500</pubDate>
<description><![CDATA[Warning: I'm not in a good mood. This may not be pleasant.]]></description>
</item>
<item>
<title>Making Your Pages Look Good - How to Use The Right Typeface the Right Way</title>
<link>http://EzineArticles.com/204880</link>
<guid>http://EzineArticles.com/204880</guid>
<pubDate>Fri, 26 May 2006 07:07:39 -0500</pubDate>
<description><![CDATA[Good typography is an art. How you use type has everything to do with how your pages communicate and engage the reader.]]></description>
</item>
<item>
<title>Your Web Site - Losing Business or Growing Business</title>
<link>http://EzineArticles.com/204871</link>
<guid>http://EzineArticles.com/204871</guid>
<pubDate>Fri, 26 May 2006 07:06:54 -0500</pubDate>
<description><![CDATA[Get these basic principles right, and you'll enhance your site's credibility, improve the user's experience through your site, and do more for your site's business value than any JavaScript trick. ]]></description>
</item>
<item>
<title>I Heard It From Some Guy In A Pub ...</title>
<link>http://EzineArticles.com/204932</link>
<guid>http://EzineArticles.com/204932</guid>
<pubDate>Fri, 26 May 2006 07:01:38 -0500</pubDate>
<description><![CDATA[Used to be you could count on the information you picked up, say in a bar, or listening to other people's conversations at work, or on the bus or subway. Frankly, I think someone who's been drinking all day in a bar is as likely to tell you the truth as anyone ...]]></description>
</item>
<item>
<title>Space Together Things That Belong Together - Graphic Design 101</title>
<link>http://EzineArticles.com/153064</link>
<guid>http://EzineArticles.com/153064</guid>
<pubDate>Mon, 06 Mar 2006 15:30:35 -0600</pubDate>
<description><![CDATA[This is one of the first things I learned about graphic design: There is a hierarchy to every graphic design project, printed page, Web site page, advertisement, brochure ... ]]></description>
</item>
<item>
<title>Cell Phones and the Dentist</title>
<link>http://EzineArticles.com/153066</link>
<guid>http://EzineArticles.com/153066</guid>
<pubDate>Mon, 06 Mar 2006 15:24:37 -0600</pubDate>
<description><![CDATA[Don't you just hate  people who talk on their cell phones while they drive? Blindly babbling away, not paying attention to the road, endangering everyone nearby... so inconsiderate.  Anyway, today while I was chatting on the phone and driving to the dentist...]]></description>
</item>
<item>
<title>Wasting Your Marketing - Three Easy Ways</title>
<link>http://EzineArticles.com/135942</link>
<guid>http://EzineArticles.com/135942</guid>
<pubDate>Sun, 29 Jan 2006 20:16:11 -0600</pubDate>
<description><![CDATA[Most of us make mistakes in our marketing now and then. I've done things with my 
own marketing and advertising that I would never advise a client to do. Sometimes I 
knew they were bad ideas before starting but, through some temporary lapse in 
judgment, went ahead anyway. Other times I learned the hard way what works and 
what doesn't. At any rate, we don't always think ahead to the results of each action we 
take. This brings me to #1 on my list of ways to waste your marketing.]]></description>
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