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<title>David Coyne - EzineArticles Expert Author</title>
<link>http://EzineArticles.com/expert/David_Coyne</link>
<pubDate>Tue, 14 Feb 2012 19:36:08 -0600</pubDate>
<image><title>David Coyne - EzineArticles Expert Author</title>
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<copyright>Copyright 2012 EzineArticles.com - All Rights Reserved.</copyright>
<description><![CDATA[I'm a B2B copywriter and marketing communications specialist with 17 years of experience providing writing and communications services to high tech, industrial, and other business-to-business companies. Knowledgeable in direct response marketing -- emphasizing measurable, responsive advertising that increases sales and leads. Specialties: Produced marketing communications for a number of high tech and industrial sectors, including... global positioning systems and telematics technology... embedded software engineering... CRM... project management software... telecommunications... industrial equipment... and scientific instruments. Customer Feedback: "Dave has proven himself to be an asset to the marketing communications team when helping with the professional launch of an international service portfolio. ... ]]></description>
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<title>Content Marketing: Should You Demand Email Registration for Access?</title>
<link>http://EzineArticles.com/6826351</link>
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<pubDate>Mon, 23 Jan 2012 11:23:38 -0600</pubDate>
<description><![CDATA[Content marketing is standard operating procedure for the business-to-business sector. But should you always demand web visitors register their email? Try these techniques...]]></description>
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<title>How Your Company's Lifecycle Impacts Your Marketing Communications</title>
<link>http://EzineArticles.com/6624652</link>
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<pubDate>Wed, 19 Oct 2011 08:41:33 -0500</pubDate>
<description><![CDATA[Marketing communications is an area that's rapidly affected by advances in technology -- not only in the way companies create marketing material but also how they distribute it. Like email did in the late 1990s, social media has exploded in popularity among marketers. Online video grows by leaps and bounds. And mobile marketing is escalating so quickly that companies are scrambling to ensure their marcom is mobile friendly.]]></description>
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<title>A Unique Selling Proposition Boosts Sales</title>
<link>http://EzineArticles.com/1591026</link>
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<pubDate>Tue, 21 Oct 2008 15:21:17 -0500</pubDate>
<description><![CDATA[A Unique Selling Proposition distinguishes you from your competition. And it can be a powerful incentive to attract customers.]]></description>
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<title>Case Study Marketing - How to Prevent Poor Quality Prospects From Wasting Your Time</title>
<link>http://EzineArticles.com/1570720</link>
<guid>http://EzineArticles.com/1570720</guid>
<pubDate>Wed, 15 Oct 2008 15:11:43 -0500</pubDate>
<description><![CDATA[Using case studies or white papers for marketing your B2B products? Here's how to  prevent poor quality prospects from entering your marketing loop.]]></description>
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<title>9 Tips For Effective E-Newsletters</title>
<link>http://EzineArticles.com/1570712</link>
<guid>http://EzineArticles.com/1570712</guid>
<pubDate>Wed, 15 Oct 2008 15:09:19 -0500</pubDate>
<description><![CDATA[When you're not able to keep in touch with customers as often as you like, an e-newsletter is a great way to keep your company on their radar screen. It's also an economical promotion method.    Having written and edited corporate newsletters over the last few years, here are some of my tips on producing effective e-newsletters.]]></description>
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<title>Writing Press Releases That Get Attention</title>
<link>http://EzineArticles.com/1567791</link>
<guid>http://EzineArticles.com/1567791</guid>
<pubDate>Wed, 15 Oct 2008 11:12:17 -0500</pubDate>
<description><![CDATA[Writing press releases is an excellent way to promote your business. Here are tips to help grab an editor's attention.]]></description>
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<title>Why You Should Market Your Website Offline</title>
<link>http://EzineArticles.com/24241</link>
<guid>http://EzineArticles.com/24241</guid>
<pubDate>Wed, 30 Mar 2005 09:19:21 -0600</pubDate>
<description><![CDATA[One of the great advantages of advertising and marketing on the web is it's cheaper than  traditional print based promotions. No printing or photocopying fees.  No postage costs.  And with email you ...]]></description>
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<title>How to Build Your Sales</title>
<link>http://EzineArticles.com/24240</link>
<guid>http://EzineArticles.com/24240</guid>
<pubDate>Wed, 30 Mar 2005 09:14:17 -0600</pubDate>
<description><![CDATA[You may have heard of joint venture marketing, It's used frequently by savvy entrepreneurs to increase profits and add loads of prospects to their customer list.  So what is joint venture marketing (...]]></description>
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<title>To Get Your Email to Stand Out From All the Junk</title>
<link>http://EzineArticles.com/24150</link>
<guid>http://EzineArticles.com/24150</guid>
<pubDate>Tue, 29 Mar 2005 18:18:14 -0600</pubDate>
<description><![CDATA[We know that email marketing is a cheap method to reach our customers, prospects and subscribers. However, the increasing amount of unsolicited commercial email is clogging up the inboxes of everyone...]]></description>
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<title>How to Give Your Business Credibility</title>
<link>http://EzineArticles.com/23489</link>
<guid>http://EzineArticles.com/23489</guid>
<pubDate>Fri, 25 Mar 2005 17:54:04 -0600</pubDate>
<description><![CDATA[Let's face it. Buying products and services from the Internet can be a bit intimidating.  You may have no idea where the online merchant is located. You may not know how safe your personal and credit...]]></description>
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<title>Why You Must Build a Customer List</title>
<link>http://EzineArticles.com/23488</link>
<guid>http://EzineArticles.com/23488</guid>
<pubDate>Fri, 25 Mar 2005 17:28:02 -0600</pubDate>
<description><![CDATA[If you run (or plan to run) an online  business, it's especially important  that you maintain and add to a  customer/prospect list. Unlike  a store-front business, which can draw  on pedestrian traff...]]></description>
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<title>10 Tips For Effective Email Sales Letters</title>
<link>http://EzineArticles.com/23463</link>
<guid>http://EzineArticles.com/23463</guid>
<pubDate>Fri, 25 Mar 2005 13:23:59 -0600</pubDate>
<description><![CDATA[1. Write Your Objective - Before you write your sales letter, write down your marketing objective. Is it to generate inquiries about your products? Is it attract subscribers to your ezine? Is it to f...]]></description>
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<title>How to Write an Effective FAQ Page</title>
<link>http://EzineArticles.com/23181</link>
<guid>http://EzineArticles.com/23181</guid>
<pubDate>Thu, 24 Mar 2005 07:04:04 -0600</pubDate>
<description><![CDATA[Websites that have multiple pages  usually have a Frequently Asked Questions (FAQ) page. There are several good reasons  why you should have one.  	]]></description>
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<title>10 Ways to Improve Your Print Ads</title>
<link>http://EzineArticles.com/21779</link>
<guid>http://EzineArticles.com/21779</guid>
<pubDate>Sat, 19 Mar 2005 12:00:00 -0600</pubDate>
<description><![CDATA[Include a coupon in your large ads. This can increase response from 25 to 100 percent. Your coupon could offer the prospect your brochure or catalog.]]></description>
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<title>How to Create a Better Brochure</title>
<link>http://EzineArticles.com/15483</link>
<guid>http://EzineArticles.com/15483</guid>
<pubDate>Sun, 20 Feb 2005 12:03:44 -0600</pubDate>
<description><![CDATA[Having a quality brochure makes a positive impression on a potential customer. It gives the appearance that you're serious about your business.  And it may give you an advantage over competitors who ...]]></description>
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