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<title>Debbie LaChusa - EzineArticles Expert Author</title>
<link>http://EzineArticles.com/expert/Debbie_LaChusa</link>
<pubDate>Wed, 15 Feb 2012 09:17:08 -0600</pubDate>
<image><title>Debbie LaChusa - EzineArticles Expert Author</title>
<link>http://EzineArticles.com/expert/Debbie_LaChusa</link>
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<copyright>Copyright 2012 EzineArticles.com - All Rights Reserved.</copyright>
<description><![CDATA[Debbie LaChusa is known as The Business Stylist because her focus is on making over businesses that aren't living up to their full potential, and helping business owners design a unique business that fits them better and as a result is more fulfilling & profitable. She's a business development, branding, and marketing consultant with 22 years of experience designing brands and marketing plans for a wide variety of businesses, along with 13 years of experience creating and running her own businesses. An international speaker who has shared the stage with celebrity teachers from "The Secret" Debbie has inspired audiences in ... ]]></description>
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<title>Business Is Like a Marathon, Not a Sprint</title>
<link>http://EzineArticles.com/6405486</link>
<guid>http://EzineArticles.com/6405486</guid>
<pubDate>Thu, 07 Jul 2011 10:58:44 -0500</pubDate>
<description><![CDATA[When I was in my twenties, I ran marathons. Running 26.2 miles is not something you just go out and do. You must learn the strategy of how to run that far successfully, and prepare for months. While I didn't hire a coach, I did read lots of articles and get lots of advice about how to train for a marathon.You must learn how to do the things you've never done before, if you want to be successful. Business is no different.]]></description>
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<title>3 Ways to Succeed in Business</title>
<link>http://EzineArticles.com/6405469</link>
<guid>http://EzineArticles.com/6405469</guid>
<pubDate>Thu, 07 Jul 2011 10:47:14 -0500</pubDate>
<description><![CDATA[After being in business on my own for 13 years, and my observation of other successful businesses, I've come to the conclusion there really are only three ways to succeed in business. This article outlines all three ways and provides tips for implementing the strategy that is most successful for the majority of solo-professionals.]]></description>
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<title>Selling The Dream: The Lure of the 6 And 7-Figure Business</title>
<link>http://EzineArticles.com/6405443</link>
<guid>http://EzineArticles.com/6405443</guid>
<pubDate>Thu, 07 Jul 2011 10:17:55 -0500</pubDate>
<description><![CDATA[Why is it so many people are lured in by the promise of making 6 figures or $1 million? In reality, according to the US Census, less than 6% of Americans have six-figure incomes. And 75% of those are the result of dual-income households, not a single wage earner. Only.3% or 3 out of every 1000 people make $1 million. So why is it so easy to be lured in by promises of making the big bucks? Here are a few reasons.]]></description>
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<title>It's Time to Change the Conversation Around Marketing</title>
<link>http://EzineArticles.com/6405531</link>
<guid>http://EzineArticles.com/6405531</guid>
<pubDate>Thu, 07 Jul 2011 10:15:58 -0500</pubDate>
<description><![CDATA[When it comes to being marketed and sold to, how do you feel about being: Persuaded, Influenced, Seduced, or Manipulated? Probably not too good, huh? No one wants to feel controlled by a marketer, and that's exactly what those words imply. So why do we succumb to creating marketing that does those things?]]></description>
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<title>Two Types of Modeling in Business: Only One Works</title>
<link>http://EzineArticles.com/6405511</link>
<guid>http://EzineArticles.com/6405511</guid>
<pubDate>Thu, 07 Jul 2011 09:58:58 -0500</pubDate>
<description><![CDATA[For the most part, I don't believe modeling works. You know, the traditional advice of "when you want to do something, find someone who has done it, do exactly what they've done, and you'll get the same results." The primary reason is you are NOT that person. Because there are likely differences in your personality, experience, and situation, the odds you will get exactly the same results are not in your favor... because you're not doing EXACTLY the same thing if any or all of those elements are different. There really are two types of modeling, and one has a greater chance of working than the other.]]></description>
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<title>Marketing According to Maslow</title>
<link>http://EzineArticles.com/6405498</link>
<guid>http://EzineArticles.com/6405498</guid>
<pubDate>Thu, 07 Jul 2011 09:57:01 -0500</pubDate>
<description><![CDATA[I recently read a book called Made to Stick: Why Some Ideas Survive and Others Die by Chip and Dan Heath and came across an interesting part about psychology and what motivates people. Remember back to high school or college when you studied Maslow's Hierarchy of Needs? It's time to dust off those memories because as a business owner and marketer, Maslow's Hierarchy of Needs has a direct connection to your ability to design marketing that works.]]></description>
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<title>The Importance of Quality Vs Quantity in Business</title>
<link>http://EzineArticles.com/6405431</link>
<guid>http://EzineArticles.com/6405431</guid>
<pubDate>Thu, 07 Jul 2011 09:56:48 -0500</pubDate>
<description><![CDATA[We've all heard the adage of focusing on Quality vs. Quantity so frequently that like other overused phrases it can cease to lose its meaning. But it's a critical concept if you want to succeed and be happy in business. Too many people are focused on quantity and that's NOT the way to design a happy, healthy, wealthy business.Here are 6 ways many solo-professionals focus on Quantity over Quality in their business, and the reasons it doesn't serve them or their business.]]></description>
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<title>Try &quot;Running Backwards&quot; in Business - It's What Leaders Do</title>
<link>http://EzineArticles.com/6199100</link>
<guid>http://EzineArticles.com/6199100</guid>
<pubDate>Thu, 21 Apr 2011 10:11:18 -0500</pubDate>
<description><![CDATA[The other day I decided to run backwards. No, I wasn't literally running backwards; I just ran my regular loop in the opposite direction I normally go. And you know what I discovered? It was actually easier. Not only that, I saw things from a new perspective. And, it got me to thinking: how can we apply this in our life or our business? I also realized, that's exactly what leaders do.]]></description>
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<title>Two Kinds of Marketing: You Need Both</title>
<link>http://EzineArticles.com/6145982</link>
<guid>http://EzineArticles.com/6145982</guid>
<pubDate>Wed, 06 Apr 2011 05:40:48 -0500</pubDate>
<description><![CDATA[There are two kinds of marketing that are necessary if you want your business to grow and be successful: Internal Marketing and External Marketing. Unfortunately, many people are only doing one of the two. In this article you'll learn more about both kinds of marketing and why both are essential for your business.]]></description>
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<title>The Power of Reach and Frequency in Marketing</title>
<link>http://EzineArticles.com/6145957</link>
<guid>http://EzineArticles.com/6145957</guid>
<pubDate>Tue, 05 Apr 2011 19:34:32 -0500</pubDate>
<description><![CDATA[When I'm working with clients I always recommend they choose 3-4 marketing activities that they can do on a consistent basis. You see most people are trying to do 10 different things...they're constantly being seduced by the latest and greatest marketing phenomenon, and as a result they don't get much traction in their marketing. Because they're doing too many different things, they don't hit the required thresholds of what's known as "reach" and "frequency" in the marketing world.]]></description>
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<title>Brilliant Marketing and JV's Put J Lo Back on Top</title>
<link>http://EzineArticles.com/6146061</link>
<guid>http://EzineArticles.com/6146061</guid>
<pubDate>Tue, 05 Apr 2011 16:17:18 -0500</pubDate>
<description><![CDATA[Jennifer Lopez recently topped all the charts for the first time since 2003 with her new release "On The Floor." If we analyze her marketing efforts of late, we can see that she is one smart marketer. And as business owners we can learn a few lessons about what it takes to grab that number one spot, and get back into the hearts and minds of our customers.]]></description>
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<title>How to Have Fun With Your Brand and Put a Smile on Your Customers' Faces</title>
<link>http://EzineArticles.com/6146044</link>
<guid>http://EzineArticles.com/6146044</guid>
<pubDate>Tue, 05 Apr 2011 16:00:37 -0500</pubDate>
<description><![CDATA[As someone interested in marketing and branding, I love to share examples of companies doing a great job at both when I see them. I think they can be very inspiring for service-based business professionals and those who run a small business. So here are two examples of great marketing and branding I encountered recently.]]></description>
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<title>Wowing Your Clients</title>
<link>http://EzineArticles.com/5967500</link>
<guid>http://EzineArticles.com/5967500</guid>
<pubDate>Wed, 23 Feb 2011 12:00:39 -0600</pubDate>
<description><![CDATA[When's the last time you "wowed" your clients? You know, delivered something over the top?]]></description>
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<title>What's in a Name?</title>
<link>http://EzineArticles.com/5954570</link>
<guid>http://EzineArticles.com/5954570</guid>
<pubDate>Fri, 18 Feb 2011 17:13:31 -0600</pubDate>
<description><![CDATA[I received an email today with a special offer that caught my eye. Well, what caught my eye was not so much the offer, but the NAME of the service; it was brilliant. It provides a great model for naming your business, products or services.]]></description>
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<title>Business Is a Lot Like Marriage</title>
<link>http://EzineArticles.com/5954501</link>
<guid>http://EzineArticles.com/5954501</guid>
<pubDate>Fri, 18 Feb 2011 17:12:52 -0600</pubDate>
<description><![CDATA[I have something I'd like you to consider: Business is a lot like Marriage. I've been in business for 13 years. I've been married for nearly 30. And, I've come to realize the two have a lot in common.]]></description>
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<title>Business Success: It's Not About The Money</title>
<link>http://EzineArticles.com/5795282</link>
<guid>http://EzineArticles.com/5795282</guid>
<pubDate>Fri, 04 Feb 2011 08:28:25 -0600</pubDate>
<description><![CDATA[I've been very public about my distaste for all the talk in the success training and Internet marketing world about how much money everyone is making. All the promises have been about making 6 figures or 7 figures, as if someone decided those were the only two financial goals worth shooting for. My biggest problem with this is...]]></description>
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<title>The Toughest Job You'll Ever Love</title>
<link>http://EzineArticles.com/5799161</link>
<guid>http://EzineArticles.com/5799161</guid>
<pubDate>Fri, 28 Jan 2011 14:23:05 -0600</pubDate>
<description><![CDATA[The Peace Corps bills itself as "the toughest job you'll ever love." Well, I've never been in the Peace Corps so I can't vouch for the accuracy of that claim. However, there is a job I've held for 13 years that absolutely does fit this description: that of entrepreneur.]]></description>
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<title>The Power of Knowing WHO You Are</title>
<link>http://EzineArticles.com/5795315</link>
<guid>http://EzineArticles.com/5795315</guid>
<pubDate>Fri, 28 Jan 2011 13:36:50 -0600</pubDate>
<description><![CDATA[I "should" be sitting in a conference right now. I am not. I'm in my hotel room writing this article. All because I got very clear about who I am.]]></description>
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<title>Are You Chasing the Wrong Goal?</title>
<link>http://EzineArticles.com/5795375</link>
<guid>http://EzineArticles.com/5795375</guid>
<pubDate>Thu, 27 Jan 2011 09:22:34 -0600</pubDate>
<description><![CDATA[If you ask most people what they are striving for, they'll probably answer "success." If you look around at most personal or business development programs, what are they selling - most are selling "success.]]></description>
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<title>Busting the Illusion: Business Actually Takes Work</title>
<link>http://EzineArticles.com/5795362</link>
<guid>http://EzineArticles.com/5795362</guid>
<pubDate>Thu, 27 Jan 2011 09:18:51 -0600</pubDate>
<description><![CDATA[I'm here to come clean. To set the record straight in a matter of speaking.]]></description>
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<title>The Pro's and Con's of Internet Marketing</title>
<link>http://EzineArticles.com/5795343</link>
<guid>http://EzineArticles.com/5795343</guid>
<pubDate>Thu, 27 Jan 2011 09:15:55 -0600</pubDate>
<description><![CDATA[Back in 2004 I created my first Internet-based Business. After spending 6 years in a service-based business as a marketing consultant, I decided it was time to leverage my time and create multiple streams of income.]]></description>
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<title>Hitting the Wall</title>
<link>http://EzineArticles.com/5795268</link>
<guid>http://EzineArticles.com/5795268</guid>
<pubDate>Thu, 27 Jan 2011 09:09:41 -0600</pubDate>
<description><![CDATA[When I ran my first marathon, I hit the legendary wall at 20 miles. I guess no matter how much you prepare for something, until you've actually done it, you're just not sure what to expect. I finished the race, but the last 6 miles were tough.]]></description>
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<title>Is Your Business a Victim of Smoke and Mirrors?</title>
<link>http://EzineArticles.com/4236931</link>
<guid>http://EzineArticles.com/4236931</guid>
<pubDate>Thu, 27 Jan 2011 09:01:38 -0600</pubDate>
<description><![CDATA[Smoke and Mirrors is about perceptions. There are people out there who APPEAR to be very successful - the Internet has done a lot to level the playing field, however it has also made it pretty easy to appear successful, when that may or may not be the case. But what good is it to APPEAR successful if you're not really successful? YOU know the truth. However, if you're kidding yourself and telling yourself your business is working, when it's really not, the only person you're hurting is yourself. And until you look into the "Reality Mirror" and assess all the ways your business is NOT meeting your needs or serving you, you'll never be in a position to do anything about it.]]></description>
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<title>Is Fear of Success Real?</title>
<link>http://EzineArticles.com/5795197</link>
<guid>http://EzineArticles.com/5795197</guid>
<pubDate>Thu, 27 Jan 2011 09:00:39 -0600</pubDate>
<description><![CDATA[I was talking with my husband Louie last night and the topic of fear of success came up. Often we hear people say they are afraid to fail and that's why they don't take the steps they know they need to take. They don't pick up the phone and call a prospect. But is it really fear of success, or is that just a socially acceptable excuse?]]></description>
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<title>How to Use an &quot;Avatarget&quot; to Market Your Business</title>
<link>http://EzineArticles.com/4758150</link>
<guid>http://EzineArticles.com/4758150</guid>
<pubDate>Wed, 28 Jul 2010 21:36:43 -0500</pubDate>
<description><![CDATA[Most business owners and marketers have heard of the concept of Target Market. In this day and age of personalization, the concept of target market is definitely outdated. Very often we hear marketers now talking about marketing to their "ideal clients." This article takes it one step further and identifies the ideal client concept for this Millennium: the Avatarget.]]></description>
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<title>Why Smart People Often Struggle in Business - The Importance of Mindset</title>
<link>http://EzineArticles.com/4589438</link>
<guid>http://EzineArticles.com/4589438</guid>
<pubDate>Fri, 02 Jul 2010 07:41:34 -0500</pubDate>
<description><![CDATA[Being an entrepreneur requires a different mindset than working in a job or career. So what exactly do I mean by "mindset?" Well, let's start with a dictionary definition: Mindset is a noun that means "an attitude, disposition, or mood" or "an intention or inclination."]]></description>
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<title>Why Smart People Often Struggle in Their Own Business</title>
<link>http://EzineArticles.com/4589357</link>
<guid>http://EzineArticles.com/4589357</guid>
<pubDate>Thu, 01 Jul 2010 21:52:46 -0500</pubDate>
<description><![CDATA[Ever wonder why people who have been very successful in their jobs or career, and who are smart, determined, creative and tenacious, very often end up struggling when they decide to go into business for themselves? There are some pretty simple reasons that many people overlook. This article discusses one of those primary reasons and provides a solution for those struggling business owners.]]></description>
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<title>What P90X Taught Me About Business - 3 Lessons</title>
<link>http://EzineArticles.com/4589218</link>
<guid>http://EzineArticles.com/4589218</guid>
<pubDate>Thu, 01 Jul 2010 20:42:37 -0500</pubDate>
<description><![CDATA[P90X is an amazing fitness program that will definitely get you in the best shape of your life. However, did you know you can also learn a thing or two about running a successful business from P90X? And I'm not talking about the P90X marketing phenomenon and it's honor of being the top selling infomercial product of 2009. I'm talking about lessons taken from the program itself, and how they apply perfectly to business. Follow them and your business will surely succeed.]]></description>
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<title>It's Like &quot;What Not to Wear&quot; For Your Business</title>
<link>http://EzineArticles.com/4162426</link>
<guid>http://EzineArticles.com/4162426</guid>
<pubDate>Fri, 23 Apr 2010 14:16:14 -0500</pubDate>
<description><![CDATA[One of my favorite TV shows is TLC's "What Not to Wear." In each episode they completely makeover an unsuspecting person and literally transform their life by showing them how to make the most of what they've got. Your business is no different. If your business doesn't "fit" you, and isn't making the most of you, and your unique gifts and talents, it can't possibly serve you or your clients to the degree you both deserve.]]></description>
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<title>Ways to Measure Your Brand</title>
<link>http://EzineArticles.com/4056410</link>
<guid>http://EzineArticles.com/4056410</guid>
<pubDate>Wed, 07 Apr 2010 09:58:58 -0500</pubDate>
<description><![CDATA[You've probably heard the word "brand" or "branding" thrown around a lot. And, when you think of branding you probably think of big businesses. Companies that have big marketing budgets and can spend millions of dollars on advertising to cement their brand identity into the minds of consumers. But branding is important for solo-professionals, too. This article includes a quick exercise solo-professionals can do to measure the strength of their personal brand.]]></description>
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<title>Are &quot;Weeds&quot; Taking Over Your Business?</title>
<link>http://EzineArticles.com/3998016</link>
<guid>http://EzineArticles.com/3998016</guid>
<pubDate>Fri, 26 Mar 2010 16:06:55 -0500</pubDate>
<description><![CDATA[As I was running along the San Diego River yesterday, I noticed an abundance of weeds. We've had a lot of rain this year and I guess when you combine spring with rain things start sprouting! ]]></description>
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<title>Home-Based Business &amp; Life Lessons From the Movie 'Up'</title>
<link>http://EzineArticles.com/3437653</link>
<guid>http://EzineArticles.com/3437653</guid>
<pubDate>Thu, 17 Dec 2009 10:36:36 -0600</pubDate>
<description><![CDATA[We all know Disney movies are great for kids of all ages. Disney does a magical job of weaving in humor and messages for adults, and pure entertainment value for kids. But did you realize there are also some pretty deep business and life lessons to be learned from these movies as well? ]]></description>
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<title>Shifts in Our World That Affect Your Business - From Information Age to Conceptual Age</title>
<link>http://EzineArticles.com/3401408</link>
<guid>http://EzineArticles.com/3401408</guid>
<pubDate>Wed, 09 Dec 2009 22:33:12 -0600</pubDate>
<description><![CDATA[Since the late 1980's we've been living in what's known as the Information Age, or the Computer Age. With computers and the Internet we can instantly access all the information we could ever want. As is always the case of "too much of a good thing" something has to shift. So what's shifting is that we are moving into what is being called the Conceptual Age - I like to think of it as the Creative Age. In this article, learn how this shift will affect the future of your home-based business.]]></description>
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<title>Home-Based Business Owners - What Are You Unwilling to Do?</title>
<link>http://EzineArticles.com/3363666</link>
<guid>http://EzineArticles.com/3363666</guid>
<pubDate>Wed, 02 Dec 2009 19:41:40 -0600</pubDate>
<description><![CDATA[We've all heard the definition of insanity: To continue doing the same thing and expect different results. Yet I see home-based business owners stay in struggle far too long because they keep doing the same things to market and grow their business, even when those things are not working. Instead of releasing what is not working and seeking out the information, knowledge and expertise they need to do things differently, and then taking NEW action. I also have seen a misalignment of expected results and what it actually takes to create those results.]]></description>
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<title>Home-Based Business - Planning For Success</title>
<link>http://EzineArticles.com/3290366</link>
<guid>http://EzineArticles.com/3290366</guid>
<pubDate>Thu, 19 Nov 2009 17:06:33 -0600</pubDate>
<description><![CDATA[This is great time of year to take inventory of the current year, see what we've accomplished, and what didn't happen as we hoped, and start thinking about the new year and what our goals our. Here are some things to consider as you begin creating your home-based business marketing plan for the coming year.]]></description>
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<title>Looking in the Rear View Mirror</title>
<link>http://EzineArticles.com/3290678</link>
<guid>http://EzineArticles.com/3290678</guid>
<pubDate>Wed, 18 Nov 2009 20:01:14 -0600</pubDate>
<description><![CDATA[At this time of year I always like to reflect back on the previous year and ask myself the following 10 questions, for me personally and for my home-based business. It's a great way to take stock of where you are, as you begin thinking about where you want to go in the coming year.]]></description>
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<title>4 Tips For Overcoming Your Fear of Not Making Money</title>
<link>http://EzineArticles.com/3226727</link>
<guid>http://EzineArticles.com/3226727</guid>
<pubDate>Mon, 09 Nov 2009 19:55:46 -0600</pubDate>
<description><![CDATA[Quick, name the number one reason most folks will never go into business for themselves. If you said they're afraid they won't make any money, you're right! This is not based on scientific research, but rather human behavior. We are born with an ego mind that tries to protect us and keep us safe. And that ego mind perceives risk-taking as unsafe and uses fear to keep us from taking action that could be perceived as risk. This article shares four tips to help you overcome these fears.]]></description>
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<title>Home-Based Business Tips - Selling Vs Serving</title>
<link>http://EzineArticles.com/3171646</link>
<guid>http://EzineArticles.com/3171646</guid>
<pubDate>Fri, 30 Oct 2009 10:26:11 -0500</pubDate>
<description><![CDATA[Many of us seem to have a built-in aversion to selling. Perhaps it's because of what we believe selling must be like in order to be effective. We may have visions of the used car salesman swooping down upon us as soon as we walk onto the car lot. We don't like feeling pressured or manipulated into buying something. And that's what we think selling has to be like to be effective. If we bring this mindset into our business it's no wonder we don't like selling and we're not very good at it. So how do we get over this aversion to selling and learn to embrace it so we can help the clients we know we are here to help? Here are some tips.]]></description>
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<title>Five Reasons to Start a Home-Based Business Now</title>
<link>http://EzineArticles.com/3171581</link>
<guid>http://EzineArticles.com/3171581</guid>
<pubDate>Fri, 30 Oct 2009 10:14:39 -0500</pubDate>
<description><![CDATA[Financial markets are crashing around us. Auto companies are filing bankruptcy. Unemployment figures are skyrocketing. The terms "foreclosure" and "short sale" are part of the everyday vernacular (remember when a home was just a place to live and not an investment?!) And retirement accounts have dwindled to the point many aging workers are being forced to keep on working.  So wouldn't now be the time to curl up and stay in your secure job and weather the storm? It would be crazy to venture into entrepreneurship during times like these, wouldn't it?  Quite the contrary! For those who are brave enough now is a great time to start a business and here are five reasons why.]]></description>
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<title>Top 5 Home-Based Business Challenges &amp; How to Overcome Them</title>
<link>http://EzineArticles.com/3171529</link>
<guid>http://EzineArticles.com/3171529</guid>
<pubDate>Fri, 30 Oct 2009 10:14:31 -0500</pubDate>
<description><![CDATA[The first thing most people ask when they find out I work from home is, "How do you get any work done? I would always be finding something else to do if it were me!" Well, I actually have the opposite problem. One of the biggest challenges I face as a career-at-home mom is leaving work. I love what I do, and there is always more work than there is time to get it done. So I actually have to focus on maintaining balance in my life and not working too much. In surveying home-based business owners, here are the five of the top challenges they report facing, along with tips for overcoming them.]]></description>
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<title>Home Based Business Success Tips From Finding Nemo</title>
<link>http://EzineArticles.com/3139196</link>
<guid>http://EzineArticles.com/3139196</guid>
<pubDate>Fri, 23 Oct 2009 15:35:51 -0500</pubDate>
<description><![CDATA[Lessons for creating a successful home-based business sometimes come from the most unexpected places. I was watching "Finding Nemo" the other day with my son and husband (yes, we still enjoy Disney movies even though my son is 17 years old!) and I recognized 5 great success tips I wanted to share.]]></description>
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<title>Professional Head Shots - It's Not Just About Looking Good</title>
<link>http://EzineArticles.com/3005572</link>
<guid>http://EzineArticles.com/3005572</guid>
<pubDate>Wed, 30 Sep 2009 10:30:10 -0500</pubDate>
<description><![CDATA[So many people mistakenly think that having a good head shot is about having an attractive picture. As a business owner, the way you look and present yourself through your head shots is about so much more than just looking good. Of course looking good doesn't hurt, but it's really more about letting the real you shine through. It's about being totally authentic and congruent with who you are, and having an image and head shots that totally represent that. Yet so many people really miss the boat on this one, and as a result they're actually stunting the growth of their business.]]></description>
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<title>Home-Based Business Owners - Chasing Money Vs Financing the Lifestyle You Want</title>
<link>http://EzineArticles.com/2893348</link>
<guid>http://EzineArticles.com/2893348</guid>
<pubDate>Wed, 30 Sep 2009 09:27:57 -0500</pubDate>
<description><![CDATA[Having a successful home-based business does mean you have to focus on the finances. After all, if you're not bringing in revenue, you don't have a business. So while money is important, I believe it's more important to recognize that if you're focusing too heavily on the money side of the equation you may not end up building a business that gives you the life you truly want.]]></description>
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<title>Home-Based Business - Planning For Success</title>
<link>http://EzineArticles.com/2969053</link>
<guid>http://EzineArticles.com/2969053</guid>
<pubDate>Fri, 25 Sep 2009 15:39:57 -0500</pubDate>
<description><![CDATA[When I began my journey to become a work-at-home mom, I knew exactly why I wanted to do it: I wanted to be home with my child more than working in a full-time job would allow. I didn't want to miss out on her life because I was always working. This was a simple, yet very powerful "reason why," and it provided the necessary drive and motivation for me to quickly build a successful business. If you want to build a successful home-based business, you must start with a powerful "reason why." Once you have identified your "reason why" it's time to develop a plan.]]></description>
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<title>Appearances Count - Why Your Home-Based Business Must Look Professional</title>
<link>http://EzineArticles.com/2969019</link>
<guid>http://EzineArticles.com/2969019</guid>
<pubDate>Fri, 25 Sep 2009 15:38:43 -0500</pubDate>
<description><![CDATA[I remember back in my early days working in advertising agencies, when it was time to pitch a new client for their business, the agency would put on what they fondly referred to as a "dog and pony show." While there was definitely focus on the content and ideas they were pitching to the potential client, it was also about "wowing" them with materials that were creative and looked professional and polished, making sure the office was neat and clean and presented a nice image, and even creating a personalized welcome sign to greet the prospective client when they arrived at the agency.]]></description>
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<item>
<title>Home-Based Business Moms - 4 Keys to Getting it All Done Without Burning Out</title>
<link>http://EzineArticles.com/2856353</link>
<guid>http://EzineArticles.com/2856353</guid>
<pubDate>Thu, 03 Sep 2009 11:46:06 -0500</pubDate>
<description><![CDATA[In addition to getting clients, the other top challenge most home-based business moms face is getting it all done. After all, trying to manage a family and a business under one roof can be a challenge. You're trying to balance your role as wife, mother, business owner, chauffeur, and potentially many other roles such as chief dish washer, laundry superintendent, housekeeper extraordinaire, pet sitter and dog walker, and the list could go on forever.]]></description>
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<item>
<title>4 Ways to Quickly Get More Clients</title>
<link>http://EzineArticles.com/2821725</link>
<guid>http://EzineArticles.com/2821725</guid>
<pubDate>Thu, 27 Aug 2009 16:05:43 -0500</pubDate>
<description><![CDATA[The number one challenge I hear from home-based business owners is "getting clients."  It makes sense, after all, most people who start their own business don't have  training in marketing and sales. Usually, they're just really good at what they do, and figure why not build their own business offering that service so they can reap all the financial rewards and have more freedom and flexibility than a typical job provides. Here are four tips for quickly getting more clients.]]></description>
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<item>
<title>Home Based Business Growth Stages - K-12 &amp; Graduation</title>
<link>http://EzineArticles.com/2782241</link>
<guid>http://EzineArticles.com/2782241</guid>
<pubDate>Thu, 20 Aug 2009 16:03:45 -0500</pubDate>
<description><![CDATA[There are six main stages every home-based business goes through. Once you become aware of these stages, and accept and welcome them, you can make the most of each stage, and relax and enjoy your business, instead of always wishing it was "older." ]]></description>
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<item>
<title>Home-Based Business - 5-Step Fool-Proof Success Formula</title>
<link>http://EzineArticles.com/2745730</link>
<guid>http://EzineArticles.com/2745730</guid>
<pubDate>Thu, 13 Aug 2009 20:40:31 -0500</pubDate>
<description><![CDATA[If you're looking for a simple process you can follow to build your home-based business, this 5-step formula really does work.  While it's simple, it can be difficult for some people to implement because it goes against the grain of what they're used to thinking and doing. Not because the steps are difficult, in contrast they are actually not difficult at all. However, if you embrace these 5 steps, and follow them, they do not fail.]]></description>
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<item>
<title>Home-Based Business Growth Stages - Baby Business &amp; Toddler</title>
<link>http://EzineArticles.com/2708290</link>
<guid>http://EzineArticles.com/2708290</guid>
<pubDate>Wed, 05 Aug 2009 15:36:57 -0500</pubDate>
<description><![CDATA[There are six main stages every home-based business goes through. Once you become aware of these stages, and accept and welcome them, you can make the most of each stage, and relax and enjoy your business, instead of always wishing it was "older." As you read about each stage, see if you can determine what stage your business is currently in. In this article, we're going to cover Stages Three & Four, including the growth markers for each stage, and the common traps and pitfalls to avoid.]]></description>
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<title>Does Your Home-Based Business Do This? It Better!</title>
<link>http://EzineArticles.com/2682596</link>
<guid>http://EzineArticles.com/2682596</guid>
<pubDate>Fri, 31 Jul 2009 15:41:08 -0500</pubDate>
<description><![CDATA[As I look around, our world is overflowing with people launching into home-based businesses and solo-preneurship. I firmly believe the vast majority of these people get into business with the best of intentions. Problem is, it takes more than a dream and good intentions to succeed in a home-based business. To succeed your business must do one of two things. This article discusses what these two business basics are.]]></description>
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<item>
<title>Home-Based Business Growth Stages - Conceiving &amp; Giving Birth</title>
<link>http://EzineArticles.com/2654409</link>
<guid>http://EzineArticles.com/2654409</guid>
<pubDate>Sat, 25 Jul 2009 10:59:23 -0500</pubDate>
<description><![CDATA[There are six main stages every home-based business goes through. And just like you measure the growth of a child using a growth chart, you can measure the growth of your business using a business growth chart, and by understanding what stage you're in. Once you become aware of these stages, and accept and welcome them, you can make the most of each stage, and relax and enjoy your business, instead of always wishing it was "older." In this article, we're going to review Stages One & Two: Conception and Giving Birth, and discuss the common growth markers and traps to avoid in each of these two stages.]]></description>
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<item>
<title>Home-Based Business - 3 Tips to Overcome Common Challenges</title>
<link>http://EzineArticles.com/2619540</link>
<guid>http://EzineArticles.com/2619540</guid>
<pubDate>Fri, 17 Jul 2009 12:42:16 -0500</pubDate>
<description><![CDATA[Running your own business can be challenging at times. It's probably easier to let someone else deal with all the challenges and just collect a  paycheck, but in today's economy there's not a lot of security in that scenario. So how do you get past the challenges? How do you keep going when the going gets tough?  How do you get back up when I stumble or fall down? Here are 3 tips.]]></description>
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<item>
<title>How to Measure Your Home-Based Business Growth For Maximum Success</title>
<link>http://EzineArticles.com/2589079</link>
<guid>http://EzineArticles.com/2589079</guid>
<pubDate>Fri, 10 Jul 2009 14:51:48 -0500</pubDate>
<description><![CDATA[There are six different business stages every home-based business goes through. If you're not sure what stage your business is in, read on and use the following descriptions to help you find out.]]></description>
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<item>
<title>Home-Based Business Moms - The Difference Between Straddlers &amp; Leapers</title>
<link>http://EzineArticles.com/2512031</link>
<guid>http://EzineArticles.com/2512031</guid>
<pubDate>Tue, 23 Jun 2009 13:15:58 -0500</pubDate>
<description><![CDATA[Did you know there are two very different kinds of home-based business moms? They're known as Straddlers and Leapers. And both are very viable ways to start a new business. It all comes down to choosing the path that works best for you. Learn more about these two types of business owners e and gain some tips for starting your home-based business off on the right foot.]]></description>
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<item>
<title>How to Pick the Perfect Home Based Business</title>
<link>http://EzineArticles.com/2507794</link>
<guid>http://EzineArticles.com/2507794</guid>
<pubDate>Tue, 23 Jun 2009 08:09:48 -0500</pubDate>
<description><![CDATA[How do you know what kind of home-based business you should be starting if you don't have one yet? Or if you already have a business that you want to take to six figures, how do you know if it's the right business to get you there? Here are a few tips to make sure you choose a business that will be successful.]]></description>
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<item>
<title>Raising a Happy, Healthy Home-Based Business</title>
<link>http://EzineArticles.com/2507982</link>
<guid>http://EzineArticles.com/2507982</guid>
<pubDate>Tue, 23 Jun 2009 07:57:08 -0500</pubDate>
<description><![CDATA[As a mom you watch your kids go through different development stages as you raise them. They go from baby to toddler, from child to tween, and from teen to adult. Did you know your home-based business goes through those same stages, too? This article discusses the six main development stages every home-based business goes through.]]></description>
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<item>
<title>Home-Based Business Moms - 7 Easy Ways to Market Your Business</title>
<link>http://EzineArticles.com/2507958</link>
<guid>http://EzineArticles.com/2507958</guid>
<pubDate>Mon, 22 Jun 2009 16:43:53 -0500</pubDate>
<description><![CDATA[A common problem among home-based business moms is they are so busy working behind their computers, either in or on their business, that they aren't doing enough to market and get their business out there. Here are 7 easy ways for home-based business moms to market their business effectively.]]></description>
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<item>
<title>Marketing For Home-Based Business Moms - Yes, It's Different!</title>
<link>http://EzineArticles.com/2507919</link>
<guid>http://EzineArticles.com/2507919</guid>
<pubDate>Mon, 22 Jun 2009 16:43:15 -0500</pubDate>
<description><![CDATA[When you're just starting out in business, usually you have a great idea, lots of enthusiasm, and just a little bit of money. That means you need to leverage your time when it comes to marketing. And we all know time is a precious commodity to moms. Here are 5 ways home-based business moms can leverage their time and limited budget and still successfully market their business.]]></description>
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<item>
<title>Home-Based Business Moms - Don't Try to Do it All Alone</title>
<link>http://EzineArticles.com/2507894</link>
<guid>http://EzineArticles.com/2507894</guid>
<pubDate>Mon, 22 Jun 2009 16:36:25 -0500</pubDate>
<description><![CDATA[Most home-based business moms start out as solo-professionals. They begin offering a service from a home-based office, and they wear all the hats in that business. Problem is, when they're wearing all the hats, it may save on costs, but at what cost? Here are few things to consider if you're a home-based business mom and you're currently operating your business all on your own, without any help.]]></description>
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<item>
<title>Home-Based Business Moms - Don't Be Afraid to Ask For and Accept Help</title>
<link>http://EzineArticles.com/2507846</link>
<guid>http://EzineArticles.com/2507846</guid>
<pubDate>Mon, 22 Jun 2009 16:31:28 -0500</pubDate>
<description><![CDATA[What is it about solo-professionals that makes them think they have to do everything SOLO?!  Yes, I'm poking fun at the name solo-professional!  This name sets us up for overwhelm and ultimately failure, if we follow it literally.  But for some reason, we get this idea that because it's our business, we have to do everything ourselves. And, often we're afraid to ask for help, for fear it might be a sign of weakness. Here are some tips to help home-based business moms get everything done, without burning out.]]></description>
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<item>
<title>3 Ways to Kickoff the New Year Right</title>
<link>http://EzineArticles.com/1866555</link>
<guid>http://EzineArticles.com/1866555</guid>
<pubDate>Wed, 14 Jan 2009 11:49:55 -0600</pubDate>
<description><![CDATA[In business, your field position is comprised of the things you do to set up yourself and your business for success.  Here are 3 ways to kick off the New Year right and establish excellent field position to keep you in the game.]]></description>
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<item>
<title>10 Ways to Quicker Marketing Results</title>
<link>http://EzineArticles.com/1866939</link>
<guid>http://EzineArticles.com/1866939</guid>
<pubDate>Wed, 14 Jan 2009 11:26:36 -0600</pubDate>
<description><![CDATA[Steps you can take to get better results from your marketing more quickly so you can get that new business up and running, or take your existing business to the next level with the least amount of struggle.]]></description>
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<title>Your Year-End Measuring Stick - 10 Questions That Will Lead You to More Success This Year</title>
<link>http://EzineArticles.com/1798991</link>
<guid>http://EzineArticles.com/1798991</guid>
<pubDate>Wed, 07 Jan 2009 15:55:33 -0600</pubDate>
<description><![CDATA[Now that the holidays are over, it is time to jump start the new year. It is an important time of year for business. Now is when you should be reviewing everything you've done over the past year so you can apply it to help you be more successful next year.]]></description>
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<item>
<title>Is Fear Stopping You From Pursuing Your Work At Home Dream?</title>
<link>http://EzineArticles.com/790791</link>
<guid>http://EzineArticles.com/790791</guid>
<pubDate>Mon, 22 Oct 2007 09:50:17 -0500</pubDate>
<description><![CDATA[Are you sitting on the sidelines, wanting to open your own work at home business, but you've been afraid to take the leap? Are you worried because you're not sure how to run a business, or how to market it? Here are some tips for working through those fears so you can pursue your dream.]]></description>
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<item>
<title>WAHMs - Do You Know Where To Find Your Ideal Clients?</title>
<link>http://EzineArticles.com/687569</link>
<guid>http://EzineArticles.com/687569</guid>
<pubDate>Thu, 16 Aug 2007 14:41:54 -0500</pubDate>
<description><![CDATA[Running your own work at home business means you are responsible for finding your own clients. After all, without clients you really don't have a business. Here are a few tips for finding your ideal clients so you can market and sell to them.]]></description>
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<item>
<title>WAHMs - Do You Need a Time-Out?</title>
<link>http://EzineArticles.com/678305</link>
<guid>http://EzineArticles.com/678305</guid>
<pubDate>Thu, 09 Aug 2007 13:16:22 -0500</pubDate>
<description><![CDATA[Building your own WAHM business is not an easy task. While I find it to be one of the most fulfilling things I have ever done, it can at times be overwhelming. And sometimes a time-out is the best answer. It might be just what you need to create your own successful WAHM business.]]></description>
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<title>WAHMs - Here's How to Hook Clients</title>
<link>http://EzineArticles.com/668712</link>
<guid>http://EzineArticles.com/668712</guid>
<pubDate>Thu, 02 Aug 2007 14:55:49 -0500</pubDate>
<description><![CDATA[One of the toughest jobs in creating a successful work at home business can be getting clients for that business. So what's a determined work at home mom to do? Well, creating a hook is the easiest way to attract clients. Here's how.]]></description>
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<item>
<title>Step One in Becoming a Successful Six Figure WAHM</title>
<link>http://EzineArticles.com/650949</link>
<guid>http://EzineArticles.com/650949</guid>
<pubDate>Thu, 19 Jul 2007 11:07:52 -0500</pubDate>
<description><![CDATA[Do you wish you could earn six figures in your own work at home business? Do you wonder if it's possible? The answer is yes, it is possible, if you master a few skills. Here's the first step you need to take.]]></description>
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<title>WAHM's - How to Balance Work &amp; Family</title>
<link>http://EzineArticles.com/623613</link>
<guid>http://EzineArticles.com/623613</guid>
<pubDate>Thu, 28 Jun 2007 13:37:08 -0500</pubDate>
<description><![CDATA[One of the challenges faced by work at home moms is balancing their work and family. There is always the danger of work swallowing up all of your family time, or having your family time interrupt your business. Here is a tip to make it easier to strike a balance between the two.]]></description>
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<title>Advertising Your WAHM Business</title>
<link>http://EzineArticles.com/601503</link>
<guid>http://EzineArticles.com/601503</guid>
<pubDate>Tue, 12 Jun 2007 09:02:58 -0500</pubDate>
<description><![CDATA[As a work at home mom, you probably don't have a big marketing budget to promote your business. But even if you are marketing your WAHM business is on a shoestring budget, you may want to consider advertising. Here are 3 tips to help make sure your advertising works.]]></description>
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<item>
<title>Too Busy to Market? Here Are 3 Tips</title>
<link>http://EzineArticles.com/591094</link>
<guid>http://EzineArticles.com/591094</guid>
<pubDate>Mon, 04 Jun 2007 09:54:50 -0500</pubDate>
<description><![CDATA[One of the biggest challenges many solo-professionals and small business owners face, is actually getting their marketing done.  Marketing is usually the first thing to get put on the back burner, when business gets busy. Here are 3 tips to help you stay on track with your marketing so your business can succeed.]]></description>
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<title>Small Business Marketing Tip - Branding on a Budget</title>
<link>http://EzineArticles.com/584432</link>
<guid>http://EzineArticles.com/584432</guid>
<pubDate>Wed, 30 May 2007 15:30:52 -0500</pubDate>
<description><![CDATA[So you've started your own business, and you know you need to brand yourself and get some marketing basics like a logo, a website and some business cards.  But your budget is slim and you're just not sure where to turn for quality marketing materials on a shoestring budget. Here are 3 ways to create a brand identity you can be proud of, at a budget you can afford.]]></description>
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<item>
<title>3 Simple Rules For Marketing Yourself</title>
<link>http://EzineArticles.com/570769</link>
<guid>http://EzineArticles.com/570769</guid>
<pubDate>Sun, 20 May 2007 16:40:09 -0500</pubDate>
<description><![CDATA[So you've decided to hang out your shingle as a solo-professional. And you're realizing there's a lot you need to know to build a successful business.  When it comes to marketing, there are some basics things you need to know to market effectively. Here are 3 simple rules to get you started.]]></description>
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<title>Make Your Marketing Budget Go Farther - Use Seasonality</title>
<link>http://EzineArticles.com/561815</link>
<guid>http://EzineArticles.com/561815</guid>
<pubDate>Sat, 12 May 2007 20:54:06 -0500</pubDate>
<description><![CDATA[In my 10stepmarketing System I talk about a marketing strategy called Seasonality. It can play an important role in your marketing plan.]]></description>
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<title>3 Cheap Ways to Drive Website Traffic</title>
<link>http://EzineArticles.com/551292</link>
<guid>http://EzineArticles.com/551292</guid>
<pubDate>Fri, 04 May 2007 13:17:02 -0500</pubDate>
<description><![CDATA[You can have the greatest website in the world but if it isn't getting any traffic it's not going to do much to build your business. So how do you get traffic to your website?  Especially if you're marketing on a shoestring budget? Here are 3 cheap, but effective, ways to drive traffic.]]></description>
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<title>How Much Time Should You Spend on Marketing?</title>
<link>http://EzineArticles.com/542975</link>
<guid>http://EzineArticles.com/542975</guid>
<pubDate>Fri, 27 Apr 2007 12:28:26 -0500</pubDate>
<description><![CDATA[As a solo-professional or small business owner, you have many responsibilities. Not only do you have to run your business you also have to market that business. But just how should you divvy up your day?]]></description>
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<item>
<title>5 Tips For Frustrated Marketers</title>
<link>http://EzineArticles.com/534106</link>
<guid>http://EzineArticles.com/534106</guid>
<pubDate>Fri, 20 Apr 2007 11:13:02 -0500</pubDate>
<description><![CDATA[Are you frustrated with the results you get from your marketing? Are you tired of spending time, money and energy to create and send out marketing materials and then getting no response?  Here are 5 tips to get your prospects to take action.]]></description>
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<item>
<title>Small Business Marketing - How Much Follow Up is Enough?</title>
<link>http://EzineArticles.com/523493</link>
<guid>http://EzineArticles.com/523493</guid>
<pubDate>Thu, 12 Apr 2007 07:29:33 -0500</pubDate>
<description><![CDATA[When it comes to following up with prospects, the question often arises, how much is enough? If you don't follow up enough, those prospects will never become paying clients. And, if you follow up too much, you risk being branded a pest. Here are a few tips to ensure your follow up is just right.]]></description>
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<item>
<title>Small Business Marketing - Should You Toot Your Own Horn?</title>
<link>http://EzineArticles.com/516133</link>
<guid>http://EzineArticles.com/516133</guid>
<pubDate>Wed, 11 Apr 2007 17:15:45 -0500</pubDate>
<description><![CDATA[Are you shy when it comes to promoting yourself and your business. Here are a few tips and four simple questions you can answer to reframe your self-promotion so it doesn't feel like bragging.]]></description>
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<item>
<title>Do You Have Marketing's Deadliest Disease?</title>
<link>http://EzineArticles.com/508594</link>
<guid>http://EzineArticles.com/508594</guid>
<pubDate>Fri, 30 Mar 2007 10:01:44 -0500</pubDate>
<description><![CDATA[Do you know what the deadliest disease in marketing is?  It's called "Be Everything to Everyone Syndrome!" How do you know if you have it? Here's a quick quiz to help you find out, plus a simple step for overcoming this business-stifling ailment.]]></description>
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<item>
<title>What is a Blog and Do You Need One?</title>
<link>http://EzineArticles.com/498734</link>
<guid>http://EzineArticles.com/498734</guid>
<pubDate>Thu, 22 Mar 2007 11:50:56 -0500</pubDate>
<description><![CDATA[As a solo-professional or small business owner, you may be wondering if you need a blog. Or you may even be wondering how a blog differs from a traditional website. Here are your answers.]]></description>
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<item>
<title>Can You Market Both a Product and a Service With The Same Marketing Plan?</title>
<link>http://EzineArticles.com/489275</link>
<guid>http://EzineArticles.com/489275</guid>
<pubDate>Thu, 15 Mar 2007 14:55:14 -0500</pubDate>
<description><![CDATA[If you offer both products and services, do you need to have separate marketing plans for each one? This is a very valid question, and one that could have several answers. Here's how you can determine what is right for you.]]></description>
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<item>
<title>Do Squeeze Pages Work?</title>
<link>http://EzineArticles.com/480713</link>
<guid>http://EzineArticles.com/480713</guid>
<pubDate>Thu, 08 Mar 2007 12:52:25 -0600</pubDate>
<description><![CDATA[Squeeze pages are an Internet marketing technique that allows website owners to build their email lists by capturing email addresses in exchange for giving website visitors access to their content. Are they effective?  I've been testing this concept for the past year. Find out what I discovered.]]></description>
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<item>
<title>Is Branding Important For Solo-Professionals? Take My Branding Quiz</title>
<link>http://EzineArticles.com/471139</link>
<guid>http://EzineArticles.com/471139</guid>
<pubDate>Wed, 28 Feb 2007 20:33:33 -0600</pubDate>
<description><![CDATA[You've probably heard the term "branding." But is it just for big businesses like Coca-Cola, Microsoft and Nike?    Do solo-professionals and small business owners need to worry about branding? Take my quick 3-question branding quiz.]]></description>
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<item>
<title>How to Sell With Ease - 5 Simple Steps</title>
<link>http://EzineArticles.com/471140</link>
<guid>http://EzineArticles.com/471140</guid>
<pubDate>Wed, 28 Feb 2007 20:10:34 -0600</pubDate>
<description><![CDATA[To build a successful business, you have to be able to market effectively and you must be able to sell. If you get the marketing part down, but you can't convert, you still won't have any clients and you will continue to struggle.  Here are 5 steps to help you sell with ease.]]></description>
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<item>
<title>Why I Love Being A Work-at-Home-Mom</title>
<link>http://EzineArticles.com/449274</link>
<guid>http://EzineArticles.com/449274</guid>
<pubDate>Fri, 09 Feb 2007 19:21:18 -0600</pubDate>
<description><![CDATA[Being able to balance career and family is a battle faced by many women. I, too, struggled with this balance for many years. But, I was fortunate to become a work at home mom. Now I get to have my cake and eat it, too. Here's what I love about being a work at home mom.]]></description>
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<item>
<title>Why I Love Being a Twin</title>
<link>http://EzineArticles.com/447961</link>
<guid>http://EzineArticles.com/447961</guid>
<pubDate>Fri, 09 Feb 2007 10:59:32 -0600</pubDate>
<description><![CDATA[Being a twin has its ups and downs. But all in all, I love being a twin. And, here are the reasons why.]]></description>
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<title>10 Reasons I Love Marketing</title>
<link>http://EzineArticles.com/447945</link>
<guid>http://EzineArticles.com/447945</guid>
<pubDate>Fri, 09 Feb 2007 10:53:24 -0600</pubDate>
<description><![CDATA[Marketing is a great profession for many reasons. After 21 years, here are the top 10 reasons I love it and wouldn't trade it for any other job in the world.]]></description>
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<title>Do Web Site Domain Names Matter?</title>
<link>http://EzineArticles.com/447940</link>
<guid>http://EzineArticles.com/447940</guid>
<pubDate>Fri, 09 Feb 2007 10:06:20 -0600</pubDate>
<description><![CDATA[As a solo-professional or small business owner, you know it's important to have a web site. But how important is the actual domain name or URL for that web site? When it comes to branding, more important than you might think.  Take these steps to ensure your domain name is working for you.]]></description>
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<title>A Marketing Lesson From TV's American Idol - Season 6</title>
<link>http://EzineArticles.com/438382</link>
<guid>http://EzineArticles.com/438382</guid>
<pubDate>Thu, 01 Feb 2007 09:15:00 -0600</pubDate>
<description><![CDATA[Believe it or not, you can actually learn a thing or two about marketing (and yes, I mean serious marketing) from TV's American Idol. In fact, something I heard on this reality television show the other night, hit smack dab in the center of good small business marketing advice. What was it?  ]]></description>
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<title>Is Email Marketing Dead?</title>
<link>http://EzineArticles.com/438384</link>
<guid>http://EzineArticles.com/438384</guid>
<pubDate>Thu, 01 Feb 2007 09:04:02 -0600</pubDate>
<description><![CDATA[Spam is getting out of control. It's getting harder to get email delivered. Everyone is talking about blogs and podcasting and RSS. So, is it time to put the last nail in the coffin and just admit that email marketing is dead?]]></description>
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<title>How Effective is Your Website? A 10 Question Quiz</title>
<link>http://EzineArticles.com/430568</link>
<guid>http://EzineArticles.com/430568</guid>
<pubDate>Thu, 25 Jan 2007 09:17:01 -0600</pubDate>
<description><![CDATA[Your website has the potential to be a powerful lead generation tool for your business. If you're not currently generating as many prospects and clients from your website as you'd like, take this Marketing Step to find out how to transform it so it does.]]></description>
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<title>The Marketing Season Advantage</title>
<link>http://EzineArticles.com/421281</link>
<guid>http://EzineArticles.com/421281</guid>
<pubDate>Wed, 17 Jan 2007 14:03:08 -0600</pubDate>
<description><![CDATA[Why are the TV airwaves bursting at the seams with health club and weight loss advertising in January? Because these smart marketers are capitalizing on a marketing concept called seasonality. Learn how you can use this marketing method to make the most of your small business marketing budget and get better results.]]></description>
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<title>Why Isn't My Marketing Working?</title>
<link>http://EzineArticles.com/404548</link>
<guid>http://EzineArticles.com/404548</guid>
<pubDate>Fri, 05 Jan 2007 05:47:34 -0600</pubDate>
<description><![CDATA[Suppose you've been busy marketing your business and you just aren't getting results. You're spending time and money but you just aren't making sales and attracting clients. What should you do to? To start, you can ask yourself the four questions outlined in this article.]]></description>
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<title>Looks Matter - For You and Your Marketing</title>
<link>http://EzineArticles.com/404543</link>
<guid>http://EzineArticles.com/404543</guid>
<pubDate>Fri, 05 Jan 2007 05:32:34 -0600</pubDate>
<description><![CDATA[You're running your own business and you're on a budget. You need a logo and business cards. You need a website and a brochure. Should you do it all yourself? Or should you get help? Keep in mind that looks matter when it comes to your business image. And while it's easy enough to do it all yourself these days, sometimes just because you can, doesn't mean you should.]]></description>
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<title>Creative Ways to Finance Your New Small Business</title>
<link>http://EzineArticles.com/368121</link>
<guid>http://EzineArticles.com/368121</guid>
<pubDate>Sat, 25 Nov 2006 06:40:40 -0600</pubDate>
<description><![CDATA[Building a successful business takes time. It's important to ask yourself if you have the financial resources to allow yourself that time. If not, your business may not stand a chance. Here are some tips for financing your small business from the start that don't involve sinking your life savings into it or finding venture capital. Just a few simple steps anyone can follow.]]></description>
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<title>Successful Marketing Requires Follow Up</title>
<link>http://EzineArticles.com/368120</link>
<guid>http://EzineArticles.com/368120</guid>
<pubDate>Sat, 25 Nov 2006 06:08:40 -0600</pubDate>
<description><![CDATA[Creating a successful business takes consistent marketing. Without it, even if someone becomes aware of your business, they're likely to quickly forget about it. Here's the story of a small retailer who started off on the right marketing foot, but didn't stay the course, along with some tips on how to make sure your marketing supports your business for years to come.]]></description>
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<title>Is Your Networking Not Working?</title>
<link>http://EzineArticles.com/364401</link>
<guid>http://EzineArticles.com/364401</guid>
<pubDate>Mon, 20 Nov 2006 16:49:11 -0600</pubDate>
<description><![CDATA[Have you tried networking only to find it never does much to grow your business? Or, do you hate the idea of having to go to networking events because you'll have to sell yourself and your business to total strangers? My experience is that many people go about networking all wrong. Here are 4 questions you can ask yourself to help you evaluate your own networking behavior and to help make your future networking a profitable marketing activity for your business.]]></description>
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<title>A New Spin on Marketing Budgets</title>
<link>http://EzineArticles.com/364398</link>
<guid>http://EzineArticles.com/364398</guid>
<pubDate>Mon, 20 Nov 2006 16:39:09 -0600</pubDate>
<description><![CDATA[Do the words Marketing Budget make you want to run and hide? Do you feel like you're throwing money into a money pit every time you spend money on marketing? Well, if marketing budgets are your least favorite topic of conversation, I'd like to put a new spin on things. Here's a different way to view your marketing budget. In fact, it just may make you forget why you've always hated those two little words so much.]]></description>
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