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<title>Dr. Lynella Grant - EzineArticles Expert Author</title>
<link>http://EzineArticles.com/expert/Dr._Lynella_Grant</link>
<pubDate>Wed, 15 Feb 2012 09:03:10 -0600</pubDate>
<image><title>Dr. Lynella Grant - EzineArticles Expert Author</title>
<link>http://EzineArticles.com/expert/Dr._Lynella_Grant</link>
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<copyright>Copyright 2012 EzineArticles.com - All Rights Reserved.</copyright>
<description><![CDATA[EzineArticles.com is Trusted By Millions as The Source For Quality Original Articles]]></description>
<lastBuildDate>Thu, 07 Sep 2006 05:17:34 -0500</lastBuildDate>
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<item>
<title>Arm Yourself Before Your Yellow Page Sales Rep Arrives and You'll Save Money</title>
<link>http://EzineArticles.com/292260</link>
<guid>http://EzineArticles.com/292260</guid>
<pubDate>Thu, 07 Sep 2006 05:17:34 -0500</pubDate>
<description><![CDATA[The time to think about your next-year's ad is not while the rep is in your face. You can be sure that your sales rep will be prepared. With the expectation that he or she can persuade you to spend as much or more as before. Don't make it easy for them or leave it to the last minute. ]]></description>
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<item>
<title>Attention-Grabbing Fixes That Make Your Yellow Page Ad Leap Off the Page</title>
<link>http://EzineArticles.com/461</link>
<guid>http://EzineArticles.com/461</guid>
<pubDate>Sun, 18 Jun 2006 22:21:59 -0500</pubDate>
<description><![CDATA[A Yellow Page directory presents a difficult challenge for advertisers. All the competitors are packed together, within the space of a few pages. Each ad within the directory category screams "Notice me!" so insistently, they blend into an muffled chorus. It's not easy for one to stand out with a clear, distinctive voice. That only happens when the business is clear about expressing its unique "song," and understands what buyers most want to hear. ]]></description>
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<item>
<title>Rely on Internet Local Search to Bolster Your Yellow Page Directory Category</title>
<link>http://EzineArticles.com/134617</link>
<guid>http://EzineArticles.com/134617</guid>
<pubDate>Thu, 26 Jan 2006 08:13:57 -0600</pubDate>
<description><![CDATA[We've been trained by the Yellow Page directory to look for a business within its primary category section. But Local Search allows a person to find what they want under many more descriptive terms.]]></description>
</item>
<item>
<title>Your Business Needs Its Own Memorable Slogan to Make Ads, Website, and Yellow Pages Stand Out</title>
<link>http://EzineArticles.com/97930</link>
<guid>http://EzineArticles.com/97930</guid>
<pubDate>Thu, 17 Nov 2005 08:52:04 -0600</pubDate>
<description><![CDATA[Your slogan can be as important as your logo, since it delivers your most important message. It should send a reassuring signal that attracts precisely those customers you can best serve.]]></description>
</item>
<item>
<title>Once Your Yellow Page Ad or Website Brings Customers In, Make Purchasing Easy for Them</title>
<link>http://EzineArticles.com/94953</link>
<guid>http://EzineArticles.com/94953</guid>
<pubDate>Fri, 11 Nov 2005 15:11:07 -0600</pubDate>
<description><![CDATA[Assess each obstacle or choice point you've got built into the buying and paying process. These are the exact places where you're losing customers-and sales.]]></description>
</item>
<item>
<title>Service Buyers and Product Buyers Don't Seek the Same Yellow Page Information</title>
<link>http://EzineArticles.com/73467</link>
<guid>http://EzineArticles.com/73467</guid>
<pubDate>Tue, 20 Sep 2005 16:40:30 -0500</pubDate>
<description><![CDATA[For your Yellow Page ad to be effective, it needs to anticipate and answer the questions that customers have in mind. That's what made them pick up the directory in the first place. What those questions would be differs for each directory category - a restaurant or tire store don't have much overlap.]]></description>
</item>
<item>
<title>Use Your Yellow Page Savings to Finance Your Internet Local Search Visibility</title>
<link>http://EzineArticles.com/68087</link>
<guid>http://EzineArticles.com/68087</guid>
<pubDate>Tue, 06 Sep 2005 19:16:04 -0500</pubDate>
<description><![CDATA[Your Yellow Page directory ad gets you into the search engine data bases, but won't make you stand out there. And just being listed isn't sufficient. ]]></description>
</item>
<item>
<title>Consider These Pressing Facts Before You Renew Your Yellow Page Ad</title>
<link>http://EzineArticles.com/62558</link>
<guid>http://EzineArticles.com/62558</guid>
<pubDate>Mon, 22 Aug 2005 07:10:39 -0500</pubDate>
<description><![CDATA[Although people used to rely on the Yellow Pages before buying, that's no longer true. Instead, they're going online, to conduct searches for local vendors.]]></description>
</item>
<item>
<title>Write Articles Geared to Your Local Market to Bolster Your Local Search Visibility</title>
<link>http://EzineArticles.com/60968</link>
<guid>http://EzineArticles.com/60968</guid>
<pubDate>Wed, 17 Aug 2005 09:00:39 -0500</pubDate>
<description><![CDATA[When it comes to Local Search, you don't have to outrun all the other enterprises that do what you do. You only have to outrun the ones in your local market. Those likely to show up in the same Local Search results you do. ]]></description>
</item>
<item>
<title>Local Search Makes Your Business a Big Fish in Your Local Community</title>
<link>http://EzineArticles.com/59073</link>
<guid>http://EzineArticles.com/59073</guid>
<pubDate>Thu, 11 Aug 2005 14:23:17 -0500</pubDate>
<description><![CDATA[The public wants to find information about products or services with the ease and speed they've come to expect from search engines. However, when people are ready to spend their money, they prefer to spend it close to home. ]]></description>
</item>
<item>
<title>Local Search by Internet Search Engines is as Essential to Your Business Survival as Your Telephone</title>
<link>http://EzineArticles.com/55694</link>
<guid>http://EzineArticles.com/55694</guid>
<pubDate>Mon, 01 Aug 2005 12:42:31 -0500</pubDate>
<description><![CDATA[These days as high as 70% of potential buyers head to the Internet instead of the Yellow Page directory. They consider search engines the fastest way to get the information they need to make buying decisions.]]></description>
</item>
<item>
<title>Getting Your Business Listed for Local Search is Just the First Step</title>
<link>http://EzineArticles.com/53331</link>
<guid>http://EzineArticles.com/53331</guid>
<pubDate>Fri, 22 Jul 2005 12:18:44 -0500</pubDate>
<description><![CDATA[Too many small and mid-sized businesses are Missing the Boat when it comes to Local Search. Their widespread mistake comes from assuming that the Internet is not crucial for their brick and mortar operations.]]></description>
</item>
<item>
<title>Why Submitting Articles Gnaws at You Like an Unsent Thank-You Note</title>
<link>http://EzineArticles.com/50248</link>
<guid>http://EzineArticles.com/50248</guid>
<pubDate>Mon, 11 Jul 2005 11:37:05 -0500</pubDate>
<description><![CDATA[ Article writing seems to be filed in the same part of the brain as high school term papers or things you'd rather avoid. So there's a major disconnect with article marketing. "I know I should, but..." ]]></description>
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<item>
<title>If You Lost 70 Percent of Your New Customers, Would You Notice?</title>
<link>http://EzineArticles.com/47691</link>
<guid>http://EzineArticles.com/47691</guid>
<pubDate>Fri, 01 Jul 2005 06:34:46 -0500</pubDate>
<description><![CDATA[Computer-savvy buyers know the easiest way to find the information they want to know before making a purchase  is through search engines.  But many small or local businesses aren't even listed.  ]]></description>
</item>
<item>
<title>One Well-Placed Article Nets 616 Mentions in Google</title>
<link>http://EzineArticles.com/46453</link>
<guid>http://EzineArticles.com/46453</guid>
<pubDate>Mon, 27 Jun 2005 11:11:07 -0500</pubDate>
<description><![CDATA[One never knows when sending out an article, which ones will get the most play. So write each one like your reputation depends on it (because it does). Think past any single article, to the impact that niche-specific articles can have on your professional standing.]]></description>
</item>
<item>
<title>Consultants - Writing Articles for the Internet Blankets the World with Your Expertise and Style</title>
<link>http://EzineArticles.com/44346</link>
<guid>http://EzineArticles.com/44346</guid>
<pubDate>Mon, 20 Jun 2005 07:03:54 -0500</pubDate>
<description><![CDATA[Whether you're selling a service, speaking or training, nothing persuades like offering a sample of what you provide. Writing articles that highlight your style and expertise does that for you. ]]></description>
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<item>
<title>Yellow Page Advertisers Need to Show Up Where the Buyers Are Looking for Answers</title>
<link>http://EzineArticles.com/41352</link>
<guid>http://EzineArticles.com/41352</guid>
<pubDate>Mon, 06 Jun 2005 11:14:24 -0500</pubDate>
<description><![CDATA[Get your Yellow Page directory exposure to mesh with your Internet visibility. Especially now when so many buyers make their buying decisions online...]]></description>
</item>
<item>
<title>The Right Way to Use Other People's Articles on Your Website</title>
<link>http://EzineArticles.com/39908</link>
<guid>http://EzineArticles.com/39908</guid>
<pubDate>Tue, 31 May 2005 05:02:26 -0500</pubDate>
<description><![CDATA[Take the trouble to carefully select articles that provide extra value for website. Then by adding your own voice and unique comments you please both the human readers and search engines.]]></description>
</item>
<item>
<title>Local Search on Cell Phones Will Derail Yellow Page Directory Usage</title>
<link>http://EzineArticles.com/30189</link>
<guid>http://EzineArticles.com/30189</guid>
<pubDate>Fri, 22 Apr 2005 17:18:34 -0500</pubDate>
<description><![CDATA[Google Local Mobile Search lets callers find everything from restaurants to retail outlets using their mobile phone. People on the go (and who isn't, anymore?) will have less reason than ever to look in the printed Yellow Page directory. ]]></description>
</item>
<item>
<title>Speakers and Trainers - The Internet is Your Biggest Megaphone</title>
<link>http://EzineArticles.com/27466</link>
<guid>http://EzineArticles.com/27466</guid>
<pubDate>Thu, 14 Apr 2005 08:55:21 -0500</pubDate>
<description><![CDATA[Speak to an Audience that Reaches across the Globe As a professional at home on the platform, you've spent years polishing a compelling message. The presentations you make are honed to perfection. Your delivery style draws raves and repeat bookings.]]></description>
</item>
<item>
<title>If Real People Ran the Bank - I   (a spoof for the heart)</title>
<link>http://EzineArticles.com/27583</link>
<guid>http://EzineArticles.com/27583</guid>
<pubDate>Thu, 14 Apr 2005 08:14:02 -0500</pubDate>
<description><![CDATA[A whimsical bank that just started on the Internet eliminates debt and loans. Won't touch 'um. No way, for nobody. That's because it rates a person's emotional health higher than their financial wealth.]]></description>
</item>
<item>
<title>5 Things More Important to Internet Buyers than WHAT You're Selling II</title>
<link>http://EzineArticles.com/22558</link>
<guid>http://EzineArticles.com/22558</guid>
<pubDate>Mon, 21 Mar 2005 12:00:00 -0600</pubDate>
<description><![CDATA[Web commerce is all about courtship, not salesmanship. In life, a suitor can't go from first date to the engagement ring in one afternoon. Courtship is an intricate dance, where each party contribute...]]></description>
</item>
<item>
<title>Woo the Buyer's Limbic Mind or All Your Sales Efforts are Wasted</title>
<link>http://EzineArticles.com/21909</link>
<guid>http://EzineArticles.com/21909</guid>
<pubDate>Sat, 19 Mar 2005 12:00:00 -0600</pubDate>
<description><![CDATA[If you've driven yourself crazy trying to figure out why so many customers get away, relax. You can't figure it out because... It's not logical. The impulse that makes people buy from one business in...]]></description>
</item>
<item>
<title>20 Ways Posting Unique Articles Online will Bring You Fame and Fortune</title>
<link>http://EzineArticles.com/20903</link>
<guid>http://EzineArticles.com/20903</guid>
<pubDate>Tue, 15 Mar 2005 06:48:08 -0600</pubDate>
<description><![CDATA[People who read articles online scan for information of interest. Articles with a fun or warm person-to-person approach have an edge that a purely mental message can't match. Novelty, humor, and wit are hard resist. Intangibles (novel point of view, personality, depth of knowledge) are more appealing than the information itself.]]></description>
</item>
<item>
<title>Dropped Jaw Syndrome, Your Fastest, Most Reliable Market Test</title>
<link>http://EzineArticles.com/17032</link>
<guid>http://EzineArticles.com/17032</guid>
<pubDate>Sat, 26 Feb 2005 19:56:34 -0600</pubDate>
<description><![CDATA[Business owners should be more like doctors.  Forget selling and start asking your customers where they hurt. Broken leg? Ulcer? Empty wallet?  Don't sell, diagnose. And what are you as a doctor look...]]></description>
</item>
<item>
<title>Five Things More Important to Buyers than WHAT You're Selling - I</title>
<link>http://EzineArticles.com/14779</link>
<guid>http://EzineArticles.com/14779</guid>
<pubDate>Wed, 16 Feb 2005 23:04:25 -0600</pubDate>
<description><![CDATA[Article I of a two-part series. For Article II  http://www.giantpotatoes.com/article202.htm No matter what customers say they want, what they're really looking for is "something special." They can't ...]]></description>
</item>
<item>
<title>Jump From Unknown to Widely Quoted in One Week</title>
<link>http://EzineArticles.com/11736</link>
<guid>http://EzineArticles.com/11736</guid>
<pubDate>Fri, 28 Jan 2005 05:50:18 -0600</pubDate>
<description><![CDATA[You must have something worth saying that connects with readers in a fresh, engaging way. People are starved for that. 
]]></description>
</item>
<item>
<title>How I Manage My List of Where I Post Articles Online</title>
<link>http://EzineArticles.com/11737</link>
<guid>http://EzineArticles.com/11737</guid>
<pubDate>Fri, 28 Jan 2005 05:45:20 -0600</pubDate>
<description><![CDATA[The quality of your submission list determines how many
people get to read your message. Unless places you submit to
are in synch with your message, products and services, most
of your efforts are wasted]]></description>
</item>
<item>
<title>What Posting Articles Online Did For My Google Page Rank In 90 Days</title>
<link>http://EzineArticles.com/11732</link>
<guid>http://EzineArticles.com/11732</guid>
<pubDate>Fri, 28 Jan 2005 05:41:08 -0600</pubDate>
<description><![CDATA[Pay attention to the Page Rank of sites where you submit your articles. Higher Page Rank sites or newsletters have the ability to raise you site's Page Rank as well.]]></description>
</item>
<item>
<title>Why You Need an Article Marketing Strategy before Posting a Single Article Online  II</title>
<link>http://EzineArticles.com/11738</link>
<guid>http://EzineArticles.com/11738</guid>
<pubDate>Fri, 28 Jan 2005 05:36:23 -0600</pubDate>
<description><![CDATA[Spelling out an article promotion strategy makes your Internet and traditional promotions work smoothly together. And it assures that the needs of both search spiders and readers will be satisfied.]]></description>
</item>
<item>
<title>Yellow Page Advertisers - Your Calls Are Going to Decrease - Here's the Remedy</title>
<link>http://EzineArticles.com/11733</link>
<guid>http://EzineArticles.com/11733</guid>
<pubDate>Fri, 28 Jan 2005 05:32:10 -0600</pubDate>
<description><![CDATA[Traditional Yellow Pages are in trouble. Fewer people use them every year.  Switch some of your Yellow Page dollars into promotional methods that connect with buyers who won't look for you there. Here's what to do. ]]></description>
</item>
<item>
<title>Ten Reasons Why Most Yellow Page Ads Fail - And Yours Does Not Have to</title>
<link>http://EzineArticles.com/1895</link>
<guid>http://EzineArticles.com/1895</guid>
<pubDate>Sun, 19 Sep 2004 23:06:11 -0500</pubDate>
<description><![CDATA[The ideal Yellow Page ad provides the answers readers want to find. A great ad provides the connection between what buyers expect to learn before buying and what your particular business offers. ]]></description>
</item>
<item>
<title>Local Search and Internet Yellow Pages - A Whole New Vocabulary for Small Businesss</title>
<link>http://EzineArticles.com/1894</link>
<guid>http://EzineArticles.com/1894</guid>
<pubDate>Sun, 19 Sep 2004 10:46:17 -0500</pubDate>
<description><![CDATA[Buyers want both online and local information about where to Buy. Local Search combines the search query word or phrase with specific geographic terms, like city or zip code. That way, search results only include enterprises in that local area.  ]]></description>
</item>
<item>
<title>How to Critique Your Own Yellow Page Ad</title>
<link>http://EzineArticles.com/1893</link>
<guid>http://EzineArticles.com/1893</guid>
<pubDate>Thu, 16 Sep 2004 08:02:37 -0500</pubDate>
<description><![CDATA[Your goal is to see your Yellow Page display advertisement the way a directory user sees it. You can't act like you know anything about your enterprise that isn't there, on the page. ]]></description>
</item>
<item>
<title>Combine Your Yellow Page Ad and Web Site for Maximum Profits</title>
<link>http://EzineArticles.com/1816</link>
<guid>http://EzineArticles.com/1816</guid>
<pubDate>Wed, 15 Sep 2004 13:31:21 -0500</pubDate>
<description><![CDATA[An unquestioned "must" for any small business has been to run an ad in the Yellow Page Directory. Your Yellow Page ad and Web site can work together so they magnify your visibility to buyers and build on each format's strengths. ]]></description>
</item>
<item>
<title>Do Not Consider Running the Same Yellow Page Ad Until You Read This</title>
<link>http://EzineArticles.com/1892</link>
<guid>http://EzineArticles.com/1892</guid>
<pubDate>Tue, 14 Sep 2004 13:13:05 -0500</pubDate>
<description><![CDATA[Businesses have a love-hate relationship with the Yellow Page directory. On the one hand, business owners know they need to be there - even though everyone they compete against is there, too. They rightly fear their ad won't get noticed. ]]></description>
</item>
<item>
<title>50 Percent of Yellow Page Directory Users Are Looking for Just One Thing</title>
<link>http://EzineArticles.com/1815</link>
<guid>http://EzineArticles.com/1815</guid>
<pubDate>Mon, 13 Sep 2004 11:08:39 -0500</pubDate>
<description><![CDATA[Directory users seek information about location first. They scan for solutions that leap out from the other ads, and will simplify their buying choice. Internet buyers care about location, too. So they use "local search." ]]></description>
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