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<title>Frank Marafiote - EzineArticles Expert Author</title>
<link>http://EzineArticles.com/expert/Frank_Marafiote</link>
<pubDate>Wed, 15 Feb 2012 09:28:15 -0600</pubDate>
<image><title>Frank Marafiote - EzineArticles Expert Author</title>
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<copyright>Copyright 2012 EzineArticles.com - All Rights Reserved.</copyright>
<description><![CDATA[I am a business writer and consultant with over 25 years experience in advertising, marketing, and public relations. My specialty is helping small and medium-sized businesses communicate more effectively with their customers and employees. To stay current in my field and to be challenged by students who expect excellence in the classroom and online, I teach graduate and undergraduate marketing and advertising courses at Southern New Hampshire University. An accomplished communicator, I have made personal appearances on the Today show and numerous other TV news programs, on-air interviews with over 150 radio stations from New York to Tokyo, plus feature ... ]]></description>
<lastBuildDate>Fri, 02 Sep 2011 16:02:37 -0500</lastBuildDate>
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<title>Positive Employee Relations Starts With a Focus on the Customer</title>
<link>http://EzineArticles.com/6537044</link>
<guid>http://EzineArticles.com/6537044</guid>
<pubDate>Fri, 02 Sep 2011 16:02:37 -0500</pubDate>
<description><![CDATA[Internal marketing is a customer-centric approach to employee relations. Making employees an organization's best customers serves the needs of both employees and customers.]]></description>
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<title>Twenty Ways to Get the Most Out of Your Press Releases</title>
<link>http://EzineArticles.com/6408444</link>
<guid>http://EzineArticles.com/6408444</guid>
<pubDate>Fri, 08 Jul 2011 09:12:18 -0500</pubDate>
<description><![CDATA[Most businesses underestimate the value of a well-written press release. Here are twenty ways to expand the audience for your next press release.]]></description>
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<item>
<title>Sailing on a Budget: How to Have Fun, Save Money, and Fly Like the Wind!</title>
<link>http://EzineArticles.com/6067550</link>
<guid>http://EzineArticles.com/6067550</guid>
<pubDate>Fri, 18 Mar 2011 09:43:47 -0500</pubDate>
<description><![CDATA[Even people with a small budget can get on the water and own a sailboat. This article explains how one sailor bought a sailboat for under $2,500 and learned to sail.]]></description>
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<title>Great Used Sailboats for Less Than $2,500</title>
<link>http://EzineArticles.com/6067562</link>
<guid>http://EzineArticles.com/6067562</guid>
<pubDate>Fri, 18 Mar 2011 08:17:18 -0500</pubDate>
<description><![CDATA[Looking for suggestions on inexpensive used sailboats? One sailor writes about his own experience buying a small sailboat and offers some ideas on boats you should consider.]]></description>
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<title>When it Comes to Customer Service, Be Sure You Can Deliver What You Promise</title>
<link>http://EzineArticles.com/4614719</link>
<guid>http://EzineArticles.com/4614719</guid>
<pubDate>Wed, 07 Jul 2010 15:09:42 -0500</pubDate>
<description><![CDATA[Great customer service starts with creating realistic customer service expectations. Delivering less than you promise is bound to result in irate customers and wasted marketing dollars.]]></description>
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<item>
<title>Great Customer Service Starts With the Basics</title>
<link>http://EzineArticles.com/3863496</link>
<guid>http://EzineArticles.com/3863496</guid>
<pubDate>Thu, 04 Mar 2010 07:55:41 -0600</pubDate>
<description><![CDATA[When it comes to customer service, it's the little things that count. Getting the basics right will go a long way towards developing new business relationships and keeping your current customers happy.]]></description>
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<title>To Make the Sale, Manage Your Prospect's Perception of Risk</title>
<link>http://EzineArticles.com/3857130</link>
<guid>http://EzineArticles.com/3857130</guid>
<pubDate>Wed, 03 Mar 2010 11:31:23 -0600</pubDate>
<description><![CDATA[There are six basic types of purchase risk. Unless you manage your prospect's perception of these risks, you are in danger of not making the sale.]]></description>
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<title>Over-Reliance on Customer Feedback is Hurting Local Retailers</title>
<link>http://EzineArticles.com/3772210</link>
<guid>http://EzineArticles.com/3772210</guid>
<pubDate>Wed, 17 Feb 2010 10:31:14 -0600</pubDate>
<description><![CDATA[Can too much reliance on customer feedback be a bad thing? This article shows how excellent customer relationships can inhibit local retailers from embracing new marketing practices and technology.]]></description>
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<title>Service Guarantees As a Strategic Weapon</title>
<link>http://EzineArticles.com/3699264</link>
<guid>http://EzineArticles.com/3699264</guid>
<pubDate>Thu, 04 Feb 2010 15:47:16 -0600</pubDate>
<description><![CDATA[Unconditional or specific guarantee? Either way, service guarantees can be used as a strategic weapon to gain a competitive advantage.]]></description>
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<item>
<title>Ten Ways to Encourage Retail Employees to Ask For Email Addresses</title>
<link>http://EzineArticles.com/3651116</link>
<guid>http://EzineArticles.com/3651116</guid>
<pubDate>Wed, 27 Jan 2010 15:53:36 -0600</pubDate>
<description><![CDATA[There are ways that retailers can make email list development a painless -- yes, even a fun -- undertaking for employees and customers. Here's a list of 10 ways to get employees to ask for customer email addresses.]]></description>
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<title>Human Resources and Branding - Treating Job Applicants Like Customers</title>
<link>http://EzineArticles.com/3378865</link>
<guid>http://EzineArticles.com/3378865</guid>
<pubDate>Mon, 07 Dec 2009 21:36:49 -0600</pubDate>
<description><![CDATA[An out-of-work marketing executive in Minnesota recently made an emotional -- and somewhat threatening -- plea for HR departments to show more humanity towards job-hunters. In "How About a Humane Human Resources?" author Pat Dawson reminds us that job applicants are frequently our customers and prospects as well job hunters.]]></description>
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<title>What is an Enlightened Manager?</title>
<link>http://EzineArticles.com/3381802</link>
<guid>http://EzineArticles.com/3381802</guid>
<pubDate>Mon, 07 Dec 2009 17:03:52 -0600</pubDate>
<description><![CDATA[We have made tremendous progress in recent years in educating managers about the importance of modeling behaviors that engage employees and contribute to the quality of work-life within organizations. While the days of the capricious, vindictive boss are not entirely over, a new generation of managers has grown up valuing teamwork and corporate social responsibility.]]></description>
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<title>What is Ethical Marketing?</title>
<link>http://EzineArticles.com/3282564</link>
<guid>http://EzineArticles.com/3282564</guid>
<pubDate>Thu, 19 Nov 2009 20:37:20 -0600</pubDate>
<description><![CDATA[Consumers want to do business with companies they believe are honest, ethical, and have values that are consistent with theirs. Here's a common sense guide to meeting and exceeding those expectations.]]></description>
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<title>More Than a Paycheck - Offering Employees a Vision</title>
<link>http://EzineArticles.com/3282030</link>
<guid>http://EzineArticles.com/3282030</guid>
<pubDate>Thu, 19 Nov 2009 16:49:05 -0600</pubDate>
<description><![CDATA[To motivate employees to feel passionate about their work, organizations first need to offer them a vision worth pursing. Creating a vision statement for employees is an important first step in the internal marketing process.]]></description>
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<title>How to Ask For a Referral</title>
<link>http://EzineArticles.com/3012412</link>
<guid>http://EzineArticles.com/3012412</guid>
<pubDate>Fri, 09 Oct 2009 14:19:07 -0500</pubDate>
<description><![CDATA[Satisfied clients will let their friends and associates know about you, but you must let them know that you both want and accept referrals. Assuming the project went well, your customer is in the best frame of mind to provide you with the names of other prospects who might be in the market for your services.]]></description>
</item>
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<title>How to Evaluate a Home Business Opportunity</title>
<link>http://EzineArticles.com/1391467</link>
<guid>http://EzineArticles.com/1391467</guid>
<pubDate>Tue, 12 Aug 2008 09:17:58 -0500</pubDate>
<description><![CDATA[How does someone know if a home business opportunity is worth the effort? As a home business owner myself, and as some who is asked by clients to help them decide on a home business, I thought it was time to put some of the basics down in writing.]]></description>
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<title>The Incredible, Vanishing Day in the Life of a Home Business Owner</title>
<link>http://EzineArticles.com/1385713</link>
<guid>http://EzineArticles.com/1385713</guid>
<pubDate>Fri, 08 Aug 2008 15:07:27 -0500</pubDate>
<description><![CDATA[The world of the home business owner is full of temptations! Staying focused on work is a challenge when the phone is ringing, the television is on, and the Internet is calling you to surf so many non-work related web sites. Here's how one home business owner and marketing coach/consultant tries to deal with the distractions.]]></description>
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<title>Why Are Customer Testimonials So Effective?</title>
<link>http://EzineArticles.com/1385513</link>
<guid>http://EzineArticles.com/1385513</guid>
<pubDate>Fri, 08 Aug 2008 14:42:38 -0500</pubDate>
<description><![CDATA[The effectiveness of customer testimonials has a lot to do with our primitive instincts. Humans tend to place a higher value on stories -- anecdotes -- than on hard facts and scientific "evidence." If you are in any kind of business where you have to present clients with information that contradicts their current attitudes or beliefs, they might have a hard time accepting it. As the saying goes, "What are you going to believe? Your own lying eyes or what I tell you?"]]></description>
</item>
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<title>How Social Networking Can Kill a Business</title>
<link>http://EzineArticles.com/1153155</link>
<guid>http://EzineArticles.com/1153155</guid>
<pubDate>Thu, 08 May 2008 09:19:25 -0500</pubDate>
<description><![CDATA[Smaller businesses and professional practices tend to be less aware of the angry voices that might use social networking as a way to ruin their reputations and businesses. Here's a reminder to smaller companies to be alert for negative comments and some common sense ideas on how to deal with it.]]></description>
</item>
<item>
<title>New Life For Press Releases in a Web 2.0 World</title>
<link>http://EzineArticles.com/1140860</link>
<guid>http://EzineArticles.com/1140860</guid>
<pubDate>Mon, 05 May 2008 15:09:43 -0500</pubDate>
<description><![CDATA[Social media allow people to use text, audio and video to share information, ideas and opinions, such as blogs, podcasts and message boards. Social media releases are news releases that incorporate and utilize properties of social media. The degree of social in a news release can vary considerably. One example would be the company that uses the traditional news release, but which also has a media room on its Web sites where press releases can be posted. The releases themselves often contain links to other Web sites and resources.]]></description>
</item>
<item>
<title>Why Email Marketing Works</title>
<link>http://EzineArticles.com/1107721</link>
<guid>http://EzineArticles.com/1107721</guid>
<pubDate>Wed, 16 Apr 2008 16:23:02 -0500</pubDate>
<description><![CDATA[Email marketing programs and newsletters are effective because they satisfy a prospect's basic needs for timely information and on-going reassurance. Your on-going email marketing and newsletter program helps to build and maintain relationships with prospects and existing customers.]]></description>
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<title>Great Reasons to Market With Newsletters</title>
<link>http://EzineArticles.com/1107709</link>
<guid>http://EzineArticles.com/1107709</guid>
<pubDate>Wed, 16 Apr 2008 16:22:03 -0500</pubDate>
<description><![CDATA[Print and email newsletters are an effective, inexpensive way to develop and maintain positive relationships with your prospects and current customers. By publishing a newsletter on a regular basis, you help establish the credibility of your organization and increase your company's sales effectiveness.]]></description>
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