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<title>George Torok - EzineArticles Expert Author</title>
<link>http://EzineArticles.com/expert/George_Torok</link>
<pubDate>Wed, 15 Feb 2012 02:30:14 -0600</pubDate>
<image><title>George Torok - EzineArticles Expert Author</title>
<link>http://EzineArticles.com/expert/George_Torok</link>
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<copyright>Copyright 2012 EzineArticles.com - All Rights Reserved.</copyright>
<description><![CDATA[George Torok is a marketing expert, presentation skills specialist & a creativity catalyst. He is the co-author of the bestselling book, Secrets of Power Marketing - the first guide to personal marketing for the non-marketer. It is published in at least seven countries. He is often described as a motivational business speaker because of his inspirational and entertaining delivery. Yet he presents practical business principles and techniques. He has delivered over 1,000 professional presentations. He offers success by following systems. As host of the weekly radio show, Business in Motion, he had interviewed over 400 business leaders, entrepreneurs and innovators. ... ]]></description>
<lastBuildDate>Thu, 15 Dec 2011 18:59:13 -0600</lastBuildDate>
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<title>Customer Disservice: Have a Nice Day</title>
<link>http://EzineArticles.com/6755948</link>
<guid>http://EzineArticles.com/6755948</guid>
<pubDate>Thu, 15 Dec 2011 18:59:13 -0600</pubDate>
<description><![CDATA[That's what the cashier said to me at the end of my purchase. "Have a Nice Day." I said nothing back. Why? Because I felt that her statement was insincere. From what I saw, her well-meaning statement was delivered because the company instructed her to deliver it at the end of every transaction. She really didn't mean it and she didn't understand why she was saying it...]]></description>
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<title>Strategic Re-Positioning: Riviera Maya</title>
<link>http://EzineArticles.com/6739722</link>
<guid>http://EzineArticles.com/6739722</guid>
<pubDate>Wed, 07 Dec 2011 12:45:24 -0600</pubDate>
<description><![CDATA[How do you compete? Change your name to shift perceptions. In 1999, the area on the east coast of the Yucatan Peninsula just south of Cancun changed the name from the "The Cancun - Tulum Corridor" to "Riviera Maya" or "The Mayan Riviera".]]></description>
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<title>Can Toastmasters Help You Be a Better Public Speaker?</title>
<link>http://EzineArticles.com/6664444</link>
<guid>http://EzineArticles.com/6664444</guid>
<pubDate>Wed, 02 Nov 2011 16:09:44 -0500</pubDate>
<description><![CDATA[I joined Toastmasters to improve my presentation skills. I was a member for seven years. During that time I actively participated in meetings, on the executive, in public speaking contests and in the promotion of membership. I contributed articles, letters and tips regularly to Toastmaster Magazine. I presented at officer training programs, regional conferences and at two international conferences.]]></description>
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<title>Marketing Success: Lead With Success Stories</title>
<link>http://EzineArticles.com/6595368</link>
<guid>http://EzineArticles.com/6595368</guid>
<pubDate>Fri, 30 Sep 2011 13:43:14 -0500</pubDate>
<description><![CDATA[Results sell. The purpose of marketing is to make it easier to sell and nothing sells like results. To capture attention and convert more prospects into eager buyers with your marketing - lead with success stories. Feature success stories in your advertising, on your website, in your sales calls, and in your networking. Include them on every marketing channel.]]></description>
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<title>Annoy Your Audience: Read Your PowerPoint Presentation Slides</title>
<link>http://EzineArticles.com/6590200</link>
<guid>http://EzineArticles.com/6590200</guid>
<pubDate>Wed, 28 Sep 2011 12:42:35 -0500</pubDate>
<description><![CDATA[If your goal is to irritate your audience during your next presentation, read your PowerPoint slides to them. According to several audience polls and business surveys, the number one presentation complaint is "The speaker read the PowerPoint slides to us."]]></description>
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<title>Superman Is A Lousy Role Model</title>
<link>http://EzineArticles.com/6583612</link>
<guid>http://EzineArticles.com/6583612</guid>
<pubDate>Tue, 27 Sep 2011 10:59:37 -0500</pubDate>
<description><![CDATA[If you had to pick a superhero as a role model who would you choose? If you chose Superman you might be setting yourself up for failure and tremendous disappointment.]]></description>
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<title>Strategic Positioning: The Battle for Market Dominance</title>
<link>http://EzineArticles.com/6579830</link>
<guid>http://EzineArticles.com/6579830</guid>
<pubDate>Fri, 23 Sep 2011 14:50:06 -0500</pubDate>
<description><![CDATA[The most important question you need to address in your business is "What position do you want to hold - in the market and in the minds of your clients? Why is that question so important to you? The answer to that question will clarify your strategy and direction. And that answer will answer a lot of other distracting questions quickly.]]></description>
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<title>Cheap Presentation Skills Training: 3 Options for You</title>
<link>http://EzineArticles.com/6575541</link>
<guid>http://EzineArticles.com/6575541</guid>
<pubDate>Thu, 22 Sep 2011 14:16:31 -0500</pubDate>
<description><![CDATA[Costs for a presentation skills trainer or speech coach can be substantial and you are not ready for that investment right now. You want something cheap. That's understandable. What can you do to start improving those presentation skills? How can you find and arrange some inexpensive training for you or your staff? Here are three simple options for you.]]></description>
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<title>Keep Your Speech Interesting By Being Present Yourself</title>
<link>http://EzineArticles.com/6498184</link>
<guid>http://EzineArticles.com/6498184</guid>
<pubDate>Wed, 17 Aug 2011 11:27:41 -0500</pubDate>
<description><![CDATA[You can deliver more interesting and effective presentations by being present when you speak. What does that mean? Your audience must feel that you are there in the room with them - body, mind and soul. They must feel that you want to be there, that you are listening as well as talking and that you truly care about their best interests.]]></description>
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<title>Are You Clear On The Purpose of Your Presentation?</title>
<link>http://EzineArticles.com/6477912</link>
<guid>http://EzineArticles.com/6477912</guid>
<pubDate>Tue, 09 Aug 2011 10:39:07 -0500</pubDate>
<description><![CDATA[The evening before his presentation, another conference presenter confessed to me that his presentation was boring. He asked for my help to improve his presentation. We chatted over wings and beer while watching the hockey game. Discover what we did to quickly transform his presentation from boring to successful. He was excited to deliver the presentation and ecstatic with the results.]]></description>
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<title>Bad Opening Lines to Your Speech: 10 Mistakes to Avoid When Opening Your Presentation</title>
<link>http://EzineArticles.com/6455634</link>
<guid>http://EzineArticles.com/6455634</guid>
<pubDate>Thu, 28 Jul 2011 14:53:20 -0500</pubDate>
<description><![CDATA[You had me at hello. Imagine if you could deliver an opening to your presentation that was that effective. You can grab your audience with "hello" lines. But first you need to banish these disaster lines from the opening of your speech. Avoid these opening line mistakes in your next presentation.]]></description>
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<title>How To Open Your Presentation With Commanding Attention</title>
<link>http://EzineArticles.com/6441744</link>
<guid>http://EzineArticles.com/6441744</guid>
<pubDate>Fri, 22 Jul 2011 08:22:33 -0500</pubDate>
<description><![CDATA[Your opening must do three things for you. Grab attention, set the direction and establish rapport. Without their attention you have a room of non-listeners. Without knowing your direction your audience will feel lost and confused. Without rapport you might have a room of enemies.]]></description>
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<title>The Business Transition Crisis - Book Review</title>
<link>http://EzineArticles.com/6118984</link>
<guid>http://EzineArticles.com/6118984</guid>
<pubDate>Thu, 31 Mar 2011 08:15:52 -0500</pubDate>
<description><![CDATA[This book is a must read for entrepreneurs and business owners who are thinking about their succession plan or drafting an exit strategy. Every business owner must plan for that transition. Unfortunately not everyone does. If you don't plan your business transition someone else will make the decisions for you.]]></description>
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<title>Understand the Professional Speaking Business</title>
<link>http://EzineArticles.com/5594746</link>
<guid>http://EzineArticles.com/5594746</guid>
<pubDate>Thu, 23 Dec 2010 14:04:21 -0600</pubDate>
<description><![CDATA[Q&A about the Speaking Business The answers below are my opinion. I've answered as honest as possible. There is no one way to succeed in the professional speaking business.]]></description>
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<title>Beware of Barketing</title>
<link>http://EzineArticles.com/5581557</link>
<guid>http://EzineArticles.com/5581557</guid>
<pubDate>Wed, 22 Dec 2010 09:12:08 -0600</pubDate>
<description><![CDATA[Barketing is a cross between marketing and barking like a dog. Barking is often repetitive, annoying and loud, and always a one-way message. Barketing is marketing gone the way of dogs. You annoy customers with your message attempt, sound like the rest of the pack and display no finesse.]]></description>
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<title>Marketing in Turbulent Times</title>
<link>http://EzineArticles.com/5499928</link>
<guid>http://EzineArticles.com/5499928</guid>
<pubDate>Tue, 07 Dec 2010 15:38:17 -0600</pubDate>
<description><![CDATA[May you live in interesting times. Is that ancient expression a curse or a blessing? I think it depends on how you define "interesting" and more importantly how you adapt to it. If you define interesting to mean unpredictable, challenging and threatening then clearly we are living in interesting times. Business these days is more like shooting the rapids in a rubber raft than canoeing in a duck pond.]]></description>
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<title>Spice Up Your Presentation With Quotations</title>
<link>http://EzineArticles.com/5340436</link>
<guid>http://EzineArticles.com/5340436</guid>
<pubDate>Tue, 09 Nov 2010 11:38:44 -0600</pubDate>
<description><![CDATA[Add one or a few quotations to your presentation to make it more entertaining and insightful. Your quotation might spur your listeners to think or laugh. Sprinkle lightly like pepper. Use a quotation that emphasizes or clarifies your message.]]></description>
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<title>Einstein Inspires Creative Thinking</title>
<link>http://EzineArticles.com/5307469</link>
<guid>http://EzineArticles.com/5307469</guid>
<pubDate>Wed, 03 Nov 2010 08:13:00 -0500</pubDate>
<description><![CDATA[Would you like to be a creative thinker like Albert Einstein? You might not discover the theory for relativity but you can learn from Einstein's creative thinking techniques and apply them to your creative problem solving challenges.]]></description>
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<title>Creative Problem Solving: Six Key Principles to Better Solutions</title>
<link>http://EzineArticles.com/5267073</link>
<guid>http://EzineArticles.com/5267073</guid>
<pubDate>Tue, 26 Oct 2010 11:46:31 -0500</pubDate>
<description><![CDATA[How can you be more effective at creative problem solving? Use these six key principles of creative problem solving. Avoid the common mistakes that are made when attempting to solve problems. Instead understand these six principles and you can find more productive and innovative solutions to the problems that challenge you.]]></description>
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<title>Picture Your Audience in Their Underwear</title>
<link>http://EzineArticles.com/5251013</link>
<guid>http://EzineArticles.com/5251013</guid>
<pubDate>Fri, 22 Oct 2010 14:49:05 -0500</pubDate>
<description><![CDATA[If you were ever nervous about public speaking, you might have heard that piece of tired advice. It's bad advice. Ignore it.]]></description>
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<title>How to Say It With Less Words</title>
<link>http://EzineArticles.com/5240351</link>
<guid>http://EzineArticles.com/5240351</guid>
<pubDate>Thu, 21 Oct 2010 15:46:01 -0500</pubDate>
<description><![CDATA[You have been asked to present a report to management. You have two hours worth of information but only 20 minutes to speak. What a dilemma! How do you get your message across? How will you decide what to leave out? And will management punish you for leaving something out?]]></description>
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<title>Presentation Tips for Political Candidates</title>
<link>http://EzineArticles.com/5216921</link>
<guid>http://EzineArticles.com/5216921</guid>
<pubDate>Tue, 19 Oct 2010 12:41:10 -0500</pubDate>
<description><![CDATA[As a candidate for political office you need to do your homework and prepare. Learn the issues, take a position and build a network. One more thing - learn how to present your message well. And do it better than the competition.]]></description>
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<title>But We've Always Done It This Way: Top Ten List</title>
<link>http://EzineArticles.com/5187126</link>
<guid>http://EzineArticles.com/5187126</guid>
<pubDate>Tue, 12 Oct 2010 15:22:50 -0500</pubDate>
<description><![CDATA[What does that really mean? Perhaps you just asked a question at a committee meeting. The room went silent and at least one person pointedly explained to you that "We've always done it this way".]]></description>
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<title>5 Tips for Introducing Yourself at Your Networking Meeting</title>
<link>http://EzineArticles.com/5178101</link>
<guid>http://EzineArticles.com/5178101</guid>
<pubDate>Tue, 12 Oct 2010 13:01:27 -0500</pubDate>
<description><![CDATA[Before you say, "Hello my name is..." read these tips to make a better impact at your next networking meeting. Networking is a process. It is a sequence of events and touch points with your contacts.]]></description>
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<title>Presentation Warriors: Sales and Marketing Executives Versus 12-Year-Olds</title>
<link>http://EzineArticles.com/5114758</link>
<guid>http://EzineArticles.com/5114758</guid>
<pubDate>Tue, 05 Oct 2010 16:13:18 -0500</pubDate>
<description><![CDATA[Who delivers a better presentation and why? Recently I listened to a group of senior sales and marketing executives speak at a networking meeting. I also served as a judge at a speech contest for 12-year-olds. These two unrelated events prompted me to compare the presentation skills of each group. 1. Guess who was more engaging, attention grabbing and memorable? 2. Guess who was boring, uninspiring and easily forgettable?]]></description>
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<title>Business Networking: Stop Working the Room</title>
<link>http://EzineArticles.com/5138693</link>
<guid>http://EzineArticles.com/5138693</guid>
<pubDate>Mon, 04 Oct 2010 11:10:33 -0500</pubDate>
<description><![CDATA[Relationships Networking is not about working the room or working people. Networking is about building relationships that are mutually productive over the long term. Consider these four principles of smart business networking:]]></description>
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<title>Who's Knocking at My Door and What Is He Selling?</title>
<link>http://EzineArticles.com/5057602</link>
<guid>http://EzineArticles.com/5057602</guid>
<pubDate>Wed, 22 Sep 2010 07:29:38 -0500</pubDate>
<description><![CDATA[As a marketer I am always interested in what salespeople are doing and saying. But I don't have much patience. And I can be more edgy than some. Yet I have some empathy because I knocked on a lot of doors as a sales person, fund raiser and political campaigner.]]></description>
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<title>Is There a Brand in Your Stand?</title>
<link>http://EzineArticles.com/4992238</link>
<guid>http://EzineArticles.com/4992238</guid>
<pubDate>Thu, 09 Sep 2010 23:25:12 -0500</pubDate>
<description><![CDATA[Watch out for the branding gurus. Beware of the branding police who focus only on images of brand. Fire the branding consultants who feel qualified to tell you what your brand should be. Ignore the branding zealots who proclaim "brand or die".]]></description>
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<title>Marketing Advantage - Small Business</title>
<link>http://EzineArticles.com/4975497</link>
<guid>http://EzineArticles.com/4975497</guid>
<pubDate>Tue, 07 Sep 2010 09:29:46 -0500</pubDate>
<description><![CDATA[Small business has powerful advantages over big business when it comes to marketing. But small business often misses using these advantages because they are seduced into emulating the big corporations.]]></description>
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<title>Why Are Conference Speakers So Bad?</title>
<link>http://EzineArticles.com/4830066</link>
<guid>http://EzineArticles.com/4830066</guid>
<pubDate>Tue, 10 Aug 2010 17:17:11 -0500</pubDate>
<description><![CDATA[It was horrible. I watched the speakers at the conference. Their presentations were bad, very bad. They were boring, annoying and insulting. I left the room several times because I couldn't stand it. What did they do and what could they have done instead?]]></description>
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<title>Presentation Crisis - How a Quote, Cartoon and Story Could Save Your Career</title>
<link>http://EzineArticles.com/4794189</link>
<guid>http://EzineArticles.com/4794189</guid>
<pubDate>Wed, 04 Aug 2010 14:07:36 -0500</pubDate>
<description><![CDATA[The "Six Blind Men and the Elephant" saved my job. Facts might not be enough to convince people of your message. Use visuals such as charts or cartoons, or physical props such as products or tools. Verbal props come in several forms: quotations from famous people, anecdotes, plays, poems or even questions. I used my new-found communication skills and a combination of props to get me out of hot water with my company's auditors.]]></description>
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<title>Marketing Strategy - Fight an Evil Enemy</title>
<link>http://EzineArticles.com/4743287</link>
<guid>http://EzineArticles.com/4743287</guid>
<pubDate>Thu, 29 Jul 2010 16:17:09 -0500</pubDate>
<description><![CDATA[Conflict sells. If you want to be noticed fight a powerful and evil enemy. Who or what are you fighting? While planning your marketing strategy pick an enemy. The tougher, the meaner, the more disgusting your enemy - the better for you. ]]></description>
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<title>Why Do We Fear Public Speaking?</title>
<link>http://EzineArticles.com/4734471</link>
<guid>http://EzineArticles.com/4734471</guid>
<pubDate>Mon, 26 Jul 2010 12:36:37 -0500</pubDate>
<description><![CDATA[Public speaking is often rated as the greatest fear that adults have. Yet speaking by itself is not threatening to most. It's the public part that frightens people. Why is this?]]></description>
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<title>What Makes an Entrepreneur?</title>
<link>http://EzineArticles.com/4624054</link>
<guid>http://EzineArticles.com/4624054</guid>
<pubDate>Thu, 08 Jul 2010 11:52:09 -0500</pubDate>
<description><![CDATA[Entrepreneurs - the fastest growing area of our economy. What makes these strange people, risk takers and wealth generators tick? Why do entrepreneurs take risks, endure pain, fatigue, and embarrassment? What makes them run? Is it money, fame, rock and roll or sex?]]></description>
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<title>The &quot;One Thing&quot; to Be a Powerful Presenter - Pause</title>
<link>http://EzineArticles.com/4576311</link>
<guid>http://EzineArticles.com/4576311</guid>
<pubDate>Wed, 30 Jun 2010 10:46:05 -0500</pubDate>
<description><![CDATA[What is the one thing that you can do to make your presentation more powerful and effective? Pause - more often and more dramatically. Discover how to do that.]]></description>
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<title>Marketing Secret - Be a Name Dropper</title>
<link>http://EzineArticles.com/4430652</link>
<guid>http://EzineArticles.com/4430652</guid>
<pubDate>Thu, 10 Jun 2010 10:51:27 -0500</pubDate>
<description><![CDATA[Imagine if you had the power of these names promoting your business: Wayne Gretzky, Lance Armstrong, Venus Williams, William Shatner or Celine Dion. Some companies paid millions to associate their products with these names. Why? Because there is something special in a name. A name conveys credibility, acceptance and emotional hunger. I want to be like him or her.]]></description>
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<title>8 Powerful Public Speaking Tips</title>
<link>http://EzineArticles.com/4437323</link>
<guid>http://EzineArticles.com/4437323</guid>
<pubDate>Tue, 08 Jun 2010 14:25:40 -0500</pubDate>
<description><![CDATA[When it's your turn to stand up and speak to an audience, whether it is a room of five or an auditorium of hundreds, you can speak confidently and effectively when you use these eight powerful public speaking tips. Don't be discouraged by the fear of public speaking or past presentation challenges. Remember that successful public speaking is a skill-set based on learning and practicing the fundamental techniques of public speaking.]]></description>
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<title>Five Rules to Building Your Successful Marketing System</title>
<link>http://EzineArticles.com/4401797</link>
<guid>http://EzineArticles.com/4401797</guid>
<pubDate>Thu, 03 Jun 2010 10:22:30 -0500</pubDate>
<description><![CDATA[If you want to make money like the Las Vegas hotels apply these five rules in your marketing systems. The fundamentals for a good system are the same in any field.]]></description>
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<title>How to Get Started As a Professional Speaker</title>
<link>http://EzineArticles.com/4372984</link>
<guid>http://EzineArticles.com/4372984</guid>
<pubDate>Fri, 28 May 2010 08:43:58 -0500</pubDate>
<description><![CDATA[If you are thinking of becoming a professional speaker and you want to know where to start, then I offer you the same advice that helped me launch my speaking business many years ago. The speaking business is not a get rich quick scheme. There are exceptions.]]></description>
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<title>How to Speak &amp; Present Without Notes</title>
<link>http://EzineArticles.com/4361133</link>
<guid>http://EzineArticles.com/4361133</guid>
<pubDate>Wed, 26 May 2010 16:25:47 -0500</pubDate>
<description><![CDATA[Why would you want to speak without notes? Because you will look more confident and knowledgeable about your topic. You will hold the attention and respect of your audience as they recognize that you know your topic well.]]></description>
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<title>9 Simple Tips For Better Presentations</title>
<link>http://EzineArticles.com/4318477</link>
<guid>http://EzineArticles.com/4318477</guid>
<pubDate>Wed, 19 May 2010 11:55:59 -0500</pubDate>
<description><![CDATA[Do you want to make your next presentation more effective? Use these nine simple yet powerful presentation tips and techniques to enjoy better results when you speak before an audience.]]></description>
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<title>5 Emotional Marketing Triggers That Determine Why We Buy</title>
<link>http://EzineArticles.com/4304598</link>
<guid>http://EzineArticles.com/4304598</guid>
<pubDate>Tue, 18 May 2010 13:44:34 -0500</pubDate>
<description><![CDATA[When you understand the marketing triggers that make people buy then you can sell more. And you can find more eager customers. Our emotions trigger us to buy. Don't make the mistake thinking that people buy what they need. People buy what they want.]]></description>
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<title>Presentation Secret - Tell a Story</title>
<link>http://EzineArticles.com/4274378</link>
<guid>http://EzineArticles.com/4274378</guid>
<pubDate>Wed, 12 May 2010 15:26:38 -0500</pubDate>
<description><![CDATA[When you tell stories in your presentations you will sell more, persuade more effectively and enjoy greater results from your presentations. You'll also feel better about speaking because story telling is more comforting than giving a speech.]]></description>
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<title>8 Presentation Flaws That Steal Your Money</title>
<link>http://EzineArticles.com/4230402</link>
<guid>http://EzineArticles.com/4230402</guid>
<pubDate>Wed, 05 May 2010 16:11:14 -0500</pubDate>
<description><![CDATA[Have you ever wondered why some presentations are so painful to sit through and others can be delightful? Here are eight of the presentation flaws that I've witnessed at recent industry conferences. Be aware of them and avoid them.]]></description>
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<title>Guerilla Marketing is Not For the Timid</title>
<link>http://EzineArticles.com/4216349</link>
<guid>http://EzineArticles.com/4216349</guid>
<pubDate>Tue, 04 May 2010 08:10:11 -0500</pubDate>
<description><![CDATA[Do you want to be a guerilla marketer? Do you have the temperament to be a guerilla marketer? Are you ready for battle? To really understand guerilla marketing we need to examine the concept that it is based on - guerrilla warfare.]]></description>
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<title>Presentation Success - How You Can Own the Room</title>
<link>http://EzineArticles.com/4188848</link>
<guid>http://EzineArticles.com/4188848</guid>
<pubDate>Wed, 28 Apr 2010 16:26:40 -0500</pubDate>
<description><![CDATA[A successful presentation starts with the presenter owning the room. When you know and own the room, you will be a more powerful and confident presenter. That leads to more successful presentations for you. What can you do to own the room?]]></description>
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<title>Branding - 7 Important Questions and the Straight Answers</title>
<link>http://EzineArticles.com/4175529</link>
<guid>http://EzineArticles.com/4175529</guid>
<pubDate>Tue, 27 Apr 2010 02:09:55 -0500</pubDate>
<description><![CDATA[Consider these important questions about branding and the brutally honest answers that could help you sell more and save you lots of money that is typically wasted on branding. If you sell yourself as a branding expert - you might not like these answers. These are frank answers that demystify branding.]]></description>
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<title>Public Speaker - Do Not Think on Your Feet</title>
<link>http://EzineArticles.com/4149569</link>
<guid>http://EzineArticles.com/4149569</guid>
<pubDate>Wed, 21 Apr 2010 14:20:46 -0500</pubDate>
<description><![CDATA[Public speakers should not think on their feet. Presenters who try to wing it often fail, and fail miserably. ]]></description>
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<title>Branding Secrets From Genghis Khan, the Mongolian Marketer</title>
<link>http://EzineArticles.com/4132768</link>
<guid>http://EzineArticles.com/4132768</guid>
<pubDate>Tue, 20 Apr 2010 09:07:22 -0500</pubDate>
<description><![CDATA[What can a growing business learn about branding from Genghis Khan? He united and ruled Mongolia. Genghis is known as a strong ruler and conqueror. Some might call him cruel and vicious. But he is remembered as a strong, memorable and effective leader.]]></description>
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<title>Why Are Extroverts Bad Public Speakers?</title>
<link>http://EzineArticles.com/4105747</link>
<guid>http://EzineArticles.com/4105747</guid>
<pubDate>Wed, 14 Apr 2010 17:11:44 -0500</pubDate>
<description><![CDATA[What advantage do introverts have as public speakers? Extroverts are often bad public speakers. ]]></description>
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<title>The First Law of Networking - Scratch My Back and I'll Scratch Yours</title>
<link>http://EzineArticles.com/4092569</link>
<guid>http://EzineArticles.com/4092569</guid>
<pubDate>Tue, 13 Apr 2010 13:44:20 -0500</pubDate>
<description><![CDATA[The law of reciprocity says that after you do something for me I will feel obligated to pay you back. Say hello and I answer you back. Ask me how I feel and I respond in kind. ]]></description>
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<title>The Business Speaker is a Thief</title>
<link>http://EzineArticles.com/4064243</link>
<guid>http://EzineArticles.com/4064243</guid>
<pubDate>Thu, 08 Apr 2010 10:32:40 -0500</pubDate>
<description><![CDATA[How would you like that to be the news headline after your next business speech? Business speakers and companies need to be more aware of what intellectual property they might be stealing.]]></description>
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<title>3 Marketing Mistakes That Sink a Business in a Recession</title>
<link>http://EzineArticles.com/4051099</link>
<guid>http://EzineArticles.com/4051099</guid>
<pubDate>Tue, 06 Apr 2010 10:56:49 -0500</pubDate>
<description><![CDATA[A recession does not mean the end of your business unless you navigate those rough waters blindly. Here are three rocks that can sink your business ship unless you avoid them while navigating the dangerous waters of a tough market. You might get wet but no need to capsize.]]></description>
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<title>Presentation Success - The First Question You Must Ask</title>
<link>http://EzineArticles.com/4025388</link>
<guid>http://EzineArticles.com/4025388</guid>
<pubDate>Wed, 31 Mar 2010 10:56:10 -0500</pubDate>
<description><![CDATA[Before you deliver your next presentation you must ask yourself one critical question. If you ask yourself this question before every presentation you will create a more effective presentation every time - and you will write it faster.]]></description>
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<title>Five Steps to Build a Personal Brand Like Harry Houdini</title>
<link>http://EzineArticles.com/4011404</link>
<guid>http://EzineArticles.com/4011404</guid>
<pubDate>Tue, 30 Mar 2010 10:53:08 -0500</pubDate>
<description><![CDATA[What can you learn about personal branding from Harry Houdini? Don't focus on developing a brand! Five steps to develop an overwhelming personal brand without making the typical branding mistakes.]]></description>
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<title>12 Suicide Pills For the Business Presenter</title>
<link>http://EzineArticles.com/3970102</link>
<guid>http://EzineArticles.com/3970102</guid>
<pubDate>Mon, 22 Mar 2010 18:49:56 -0500</pubDate>
<description><![CDATA[Do you hate your job and want to be fired tomorrow? One sure way to move to the front of the line for dismissal is to deliver a suicide-pill presentation. Use any one or more of the following methods to deliver your career ending presentation. Use these presentation tips today and say hello to unemployment tomorrow.]]></description>
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<title>What Do Your Best Customers Smell Like?</title>
<link>http://EzineArticles.com/3949721</link>
<guid>http://EzineArticles.com/3949721</guid>
<pubDate>Fri, 19 Mar 2010 07:45:41 -0500</pubDate>
<description><![CDATA[Seven intimate questions that you must ask about your customers to prove that you really care about them. Discover how these questions will help you focus your business and boost your marketing results. Marketing intelligence starts by asking the right questions.]]></description>
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<title>Who Wants a Mentor?</title>
<link>http://EzineArticles.com/3071906</link>
<guid>http://EzineArticles.com/3071906</guid>
<pubDate>Tue, 13 Oct 2009 17:35:39 -0500</pubDate>
<description><![CDATA[What is mentoring about? Mentoring is a special relationship between a master and an apprentice. You can find good examples in modern culture: Obi wan Kanobee and Luke Skywalker from Star Wars and Cane (David Carradine) from the old Kung Fu TV series. In centuries past this was the only way to pass on critical knowledge of a craft. The mentor's role was to teach, coach and encourage.]]></description>
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<title>How Not to Start Your Speech - 10 Roads to Disaster</title>
<link>http://EzineArticles.com/3071842</link>
<guid>http://EzineArticles.com/3071842</guid>
<pubDate>Tue, 13 Oct 2009 17:34:10 -0500</pubDate>
<description><![CDATA[Preparing a speech can be like sculpting. You keep removing the excess clay until you have your work of art. If you want to start your presentation with a bang instead of a bust avoid these ten mistakes. These tips will show you how not to start your speech.]]></description>
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<title>Leadership - Change What You Do</title>
<link>http://EzineArticles.com/2862265</link>
<guid>http://EzineArticles.com/2862265</guid>
<pubDate>Thu, 03 Sep 2009 16:10:17 -0500</pubDate>
<description><![CDATA[January is named after the Roman god, Janus who had two faces - one looking back and the other looking forward. Now is a good time for you to do both. Review the past year to list and celebrate your accomplishments. Also review your setbacks armed with hindsight to crystallize the wisdom you gained. Looking ahead - set your goals and map your path.]]></description>
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<title>Personal Marketing - Relationships Trump Branding</title>
<link>http://EzineArticles.com/2862208</link>
<guid>http://EzineArticles.com/2862208</guid>
<pubDate>Thu, 03 Sep 2009 16:08:14 -0500</pubDate>
<description><![CDATA[Stop branding and start building relationships. Small business is falling prey to the branding epidemic. We see big business spending so much money on branding and we are hypnotized to follow the herd chasing the branding grail.  Stop right now. Stop that foolish branding. Small business has a far better tool than branding. That tool is building relationships.]]></description>
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<title>Marketing Tip - Create Your Top Ten List</title>
<link>http://EzineArticles.com/2807607</link>
<guid>http://EzineArticles.com/2807607</guid>
<pubDate>Tue, 25 Aug 2009 17:49:48 -0500</pubDate>
<description><![CDATA[Create a top ten list to answer this question. Print this list on a postcard or flyer. Publish it on your website or blog. Memorize the list but never say all ten at one time. Tell people one or two then give them the printed list to read on their own. Reading the printed list will be more believable and convincing than you droning on. And very few people can deliver a top ten list as entertaining as Dave Letterman.]]></description>
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<title>Do You Make Your Clients Feel Safe?</title>
<link>http://EzineArticles.com/2461442</link>
<guid>http://EzineArticles.com/2461442</guid>
<pubDate>Mon, 24 Aug 2009 11:44:40 -0500</pubDate>
<description><![CDATA[If your clients don't feel safe - they won't buy from you. And they won't tell you why. It's not enough to be safe. You must make them feel safe. When they don't feel safe fear kicks into gear.]]></description>
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<title>Problem Solving - Don't Ignore the Nudges</title>
<link>http://EzineArticles.com/2665394</link>
<guid>http://EzineArticles.com/2665394</guid>
<pubDate>Mon, 27 Jul 2009 13:12:35 -0500</pubDate>
<description><![CDATA[You will encounter two types of problems, acute and chronic. They have two distinct warnings signs and different methods of solving them. You need to be aware of both types of problems and how to solve them. You may already know about the first type. But knowing how to identify and solve the second type will provide greater benefit for you and your organization.]]></description>
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<title>Branding - Death Cigarettes</title>
<link>http://EzineArticles.com/2558015</link>
<guid>http://EzineArticles.com/2558015</guid>
<pubDate>Tue, 07 Jul 2009 15:01:28 -0500</pubDate>
<description><![CDATA[How can you create a powerful brand? Follow the advice of UK entrepreneur BJ Cunningham.  This is so good.  BJ created a company called The Enlightened Tobacco Company in 1991, selling a cigarette called "Death Cigarettes". It was presented in a black package emblazoned with a white skull-and-crossbones logo. Just imagine how this might appeal to the rebels.]]></description>
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<title>Mentors and Protegees - How to Make it Work</title>
<link>http://EzineArticles.com/2557990</link>
<guid>http://EzineArticles.com/2557990</guid>
<pubDate>Tue, 07 Jul 2009 07:53:06 -0500</pubDate>
<description><![CDATA[A mentor is someone - perhaps a family member, friend or business associate - who is more experienced in the business who is willing to give you some of their time, advice and support. Mentors never do this for money. They enter into the relationship because they want to help you. They see some potential in you and maybe a little of themselves in you. They want to help and you must be ready.]]></description>
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<title>Presentations Tip 02 - Begin With the End in Mind</title>
<link>http://EzineArticles.com/2186190</link>
<guid>http://EzineArticles.com/2186190</guid>
<pubDate>Mon, 06 Jul 2009 08:28:25 -0500</pubDate>
<description><![CDATA[Begin with the end in mind. Stephen Covey offers this advice in his book, "The 7 Habits of Highly Effective People". The book is a guide to develop personal leadership. You can apply the first habit from Stephen Covey to your presentation in three ways. Public speaking and presenting are more effective when you start with the end in mind.]]></description>
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<title>Leaders Invent Themselves</title>
<link>http://EzineArticles.com/2496317</link>
<guid>http://EzineArticles.com/2496317</guid>
<pubDate>Fri, 19 Jun 2009 11:27:43 -0500</pubDate>
<description><![CDATA[Look at the mess we're in. Why doesn't somebody do something? When was the last time you heard or even thought that? Look! Up in the air, it's Superman! We're saved. What a hero. If only I had his powers I could be a hero. If only I was born a leader.   Wrong! The big myth is that leaders are born. The reality, in the words of Warren Bennis, author of On Becoming a Leader, is "Leaders Invent Themselves".]]></description>
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<title>Does Your Presentation Pass the Google Test?</title>
<link>http://EzineArticles.com/2461365</link>
<guid>http://EzineArticles.com/2461365</guid>
<pubDate>Fri, 19 Jun 2009 02:28:54 -0500</pubDate>
<description><![CDATA[Presentation tips. Learn from Google. They know something about the presentation of information. They took the chaotic information soup of the Internet and presented the information in the way that people want. Google didn't invent this but they are the number one search engine.]]></description>
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<title>Marketing is in the Details - Sears Catalogue Disaster</title>
<link>http://EzineArticles.com/2186168</link>
<guid>http://EzineArticles.com/2186168</guid>
<pubDate>Tue, 07 Apr 2009 16:40:34 -0500</pubDate>
<description><![CDATA[Marketing can make or break your business. Marketing is about sending messages. Marketing is everyone's responsibility because each staff member sends messages about your business. Often your unintended messages have a greater impact then your intended messages. Look at this on the street report of a Sears catalogue disaster.]]></description>
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<title>Networking For Entrepreneurs - 7 Questions Answered</title>
<link>http://EzineArticles.com/2129995</link>
<guid>http://EzineArticles.com/2129995</guid>
<pubDate>Wed, 25 Mar 2009 09:31:22 -0500</pubDate>
<description><![CDATA[Networking is a powerful personal marketing strategy. Many entrepreneurs have built their business on networking. A smart networking strategy can pay off big time for you. A lousy networking plan or execution can be hugely frustrating.   What is the difference? How do you get your networking to pay off for you? The following questions and answers can help you enjoy more profit from your networking plans and activities.]]></description>
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<title>Seven Marketing Myths That Devastate Business</title>
<link>http://EzineArticles.com/2129971</link>
<guid>http://EzineArticles.com/2129971</guid>
<pubDate>Wed, 25 Mar 2009 09:27:59 -0500</pubDate>
<description><![CDATA[What marketing myths have you "learned" or are you being fed? Marketing has its own dogma - outdated beliefs and mumble jumble all intended to protect self-declared marketing mandarins. Marketing should be helping you get your key messages out - so you can grow, sell more and win more business.]]></description>
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<title>The Van Gogh Syndrome Can Kill Your Business</title>
<link>http://EzineArticles.com/2064746</link>
<guid>http://EzineArticles.com/2064746</guid>
<pubDate>Wed, 11 Mar 2009 07:59:35 -0500</pubDate>
<description><![CDATA[If you consider yourself a professional, technical expert or artist, learn from the mistakes of Van Gogh - quickly - if you want to grow your business. When I research and work with these folks I often find that their business is suffering because they are reluctant and uniformed in marketing their business. They mistakenly believe that being good at their craft is enough. Poor fools.]]></description>
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<title>Presentations Tip 01 - It's Not About You</title>
<link>http://EzineArticles.com/1995291</link>
<guid>http://EzineArticles.com/1995291</guid>
<pubDate>Wed, 11 Mar 2009 07:53:57 -0500</pubDate>
<description><![CDATA[Presentations Tip 01: It's not about you Your presentation is not about you. It's about your audience. How can you create a presentation that is about your audience?]]></description>
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<title>Secrets of Power Marketing - Promote Brand You</title>
<link>http://EzineArticles.com/1806928</link>
<guid>http://EzineArticles.com/1806928</guid>
<pubDate>Tue, 10 Mar 2009 15:57:19 -0500</pubDate>
<description><![CDATA[Don't get me wrong. You still have to be good at what you do. But today it is more important "how" you are perceived by others especially your customers, employer, or colleagues. And it is your responsibility to influence how you are perceived.]]></description>
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<title>Power Marketing Tips 01 - Warning - Marketing Can Be Fun</title>
<link>http://EzineArticles.com/1995312</link>
<guid>http://EzineArticles.com/1995312</guid>
<pubDate>Fri, 27 Feb 2009 11:13:03 -0600</pubDate>
<description><![CDATA[Marketing can be fun - but don't be fooled by that aspect  Marketing can be fun or it can be boring. In either case it is the results that count not your enjoyment level. You should enjoy your business but don't judge the value of your business investments by your enjoyment. Creating new ideas and holding special events can be fun. However the boring side of marketing might pay off more for you in the long run.]]></description>
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<title>Sponsorship Marketing - Five Criteria For Sponsoring</title>
<link>http://EzineArticles.com/2034177</link>
<guid>http://EzineArticles.com/2034177</guid>
<pubDate>Fri, 27 Feb 2009 09:07:17 -0600</pubDate>
<description><![CDATA[Sponsoring is perceived as a good thing. When you sponsor an event, community group or cause that your prospects like - they are more likely to like you. And they are more likely to trust those that they like. Trust makes it easier for prospects to buy from you. You don't need to say a thing about yourself. ]]></description>
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<title>How to Kill Your Restaurant Business Fast - Four Eulogies</title>
<link>http://EzineArticles.com/1958780</link>
<guid>http://EzineArticles.com/1958780</guid>
<pubDate>Fri, 06 Feb 2009 10:21:35 -0600</pubDate>
<description><![CDATA[One of the biggest mistakes that restaurant owners make is to believe that they are in the food business. Big mistake! Grocery stores are in the food business. Restaurants are in the experience business. The experience at McDonalds is very different from that at Boston Pizza from TGI Fridays from Ruth's Chris Steak House. Yet they are all in the same business - just different segments of it. Why do restaurants fail? It's usually not the food. Here are four restaurant failures that I witnessed recently in our neighborhood.]]></description>
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<title>Cycle City Declares Bankruptcy</title>
<link>http://EzineArticles.com/1890097</link>
<guid>http://EzineArticles.com/1890097</guid>
<pubDate>Tue, 20 Jan 2009 10:09:44 -0600</pubDate>
<description><![CDATA[A lot of bargain hunters were picking up deals. I noticed one of the owners behind the parts counter dispensing friendly advice to a customer. At least he didn't seem bitter about his failed business venture.  While browsing about the store I heard at least one person comment on the bankruptcy that "it was a sign of the times." I couldn't help but wonder what this bankruptcy might be really a sign of.]]></description>
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<title>Marketing Benefits Vs Features - Will it Make Me Late For Dinner?</title>
<link>http://EzineArticles.com/1857416</link>
<guid>http://EzineArticles.com/1857416</guid>
<pubDate>Mon, 12 Jan 2009 14:01:12 -0600</pubDate>
<description><![CDATA[Stop telling your customers about horsepower (feature) when they are concerned about missing dinner (benefit). One of the biggest marketing mistakes is to talk about features like horsepower when your customers only care about benefits like getting home for dinner.  What are you marketing - Benefits or Features? Wake up and talk about what's important to your customer. Your engineers care about features like horsepower. Don't worry about hurting the feelings of your engineers. They are not your customers.]]></description>
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<title>Build Your Network Faster With Smarter Questions</title>
<link>http://EzineArticles.com/1857393</link>
<guid>http://EzineArticles.com/1857393</guid>
<pubDate>Mon, 12 Jan 2009 14:00:59 -0600</pubDate>
<description><![CDATA[Networking can be a waste of time or it can be very profitable. What determines the difference? You - and how you approach the science of networking. To build a more profitable network you need to understand and master the power of questioning. Networking without good questioning is doomed to failure.]]></description>
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<title>Presentation to the Seven Dwarfs</title>
<link>http://EzineArticles.com/1806879</link>
<guid>http://EzineArticles.com/1806879</guid>
<pubDate>Tue, 23 Dec 2008 11:30:23 -0600</pubDate>
<description><![CDATA[Every member of your audience is different. You can't treat them the same and expect the same reaction from all of them. You must be prepared to connect on different levels and receive different reactions to your presentation. Consider this challenge. Imagine that you are presenting to the seven dwarfs. ]]></description>
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<title>Business Lessons From Las Vegas</title>
<link>http://EzineArticles.com/1796293</link>
<guid>http://EzineArticles.com/1796293</guid>
<pubDate>Fri, 19 Dec 2008 08:33:20 -0600</pubDate>
<description><![CDATA[If you haven't been to Las Vegas recently - you must go. When you visit take good notes. Las Vegas is an inspiring business model. Las Vegas is a place to learn how to run your business. It might be called the sin city. But the real lessons of Vegas are not about gambling. It's about how to run a successful business.]]></description>
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<title>Motivational Speaker - Boxing Legend George Foreman</title>
<link>http://EzineArticles.com/1784539</link>
<guid>http://EzineArticles.com/1784539</guid>
<pubDate>Tue, 16 Dec 2008 11:27:11 -0600</pubDate>
<description><![CDATA[When George Foreman was a boy his sister taunted him, "You'll never be anything." He skipped classes and slept during the day. But that taunt hurt him. It angered him. It awakened the fighting spirit within him. He wanted to change but he didn't know how.  George Foreman became heavy weight boxing champion of the world. Today he is a preacher, entrepreneur and the spokesperson for the George Foreman Grill with over 1 million units sold. And yes a motivational speaker.]]></description>
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<title>The Fire Alarm Rings During Your Presentation</title>
<link>http://EzineArticles.com/1741807</link>
<guid>http://EzineArticles.com/1741807</guid>
<pubDate>Tue, 02 Dec 2008 13:48:44 -0600</pubDate>
<description><![CDATA[What do you do when the fire alarm rings during your presentation? I've witnessed this disaster happen to two other speakers and this week it was my turn. It's a lot easier to think logically about it after it is over. It might never happen to you - but perhaps you should be prepared for the fire alarm to ring during your presentation.]]></description>
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<title>What a Difference a Decade Makes to Marketing</title>
<link>http://EzineArticles.com/1540202</link>
<guid>http://EzineArticles.com/1540202</guid>
<pubDate>Thu, 09 Oct 2008 08:21:23 -0500</pubDate>
<description><![CDATA[Imagine that you could continue to market successfully the same way for ten years. Do you like that thought? Well delete that daydream because it just isn't so. Welcome to marketing 2008.]]></description>
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<title>When You Have Something Important to Say</title>
<link>http://EzineArticles.com/1529741</link>
<guid>http://EzineArticles.com/1529741</guid>
<pubDate>Mon, 29 Sep 2008 15:54:40 -0500</pubDate>
<description><![CDATA[How to emphasize the key points of your presentation so your audience hears, digests and remembers it. Tips to emphasize the most important points in your presentation.]]></description>
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<title>Networking: Five Myths and Realities</title>
<link>http://EzineArticles.com/326232</link>
<guid>http://EzineArticles.com/326232</guid>
<pubDate>Thu, 12 Oct 2006 20:11:57 -0500</pubDate>
<description><![CDATA[Networking has gotten a bad name. Ever visit one of those networking events? You're told, "Arrive with a pocketful of business cards and don't leave until they're all gone."
]]></description>
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<title>Networking Or Sweatworking</title>
<link>http://EzineArticles.com/297310</link>
<guid>http://EzineArticles.com/297310</guid>
<pubDate>Tue, 12 Sep 2006 15:33:57 -0500</pubDate>
<description><![CDATA[Yes, networking can be frustrating - even when you are doing the right things. Too many business professionals make the mistake of sweatworking instead of networking. How can you avoid that mistake and get more from your networking? Stop sweating and start smart networking now.]]></description>
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<title>Cool Hand Luke - Cool is Not Enough</title>
<link>http://EzineArticles.com/272856</link>
<guid>http://EzineArticles.com/272856</guid>
<pubDate>Fri, 18 Aug 2006 10:09:59 -0500</pubDate>
<description><![CDATA[Every entrepreneur should watch this movie at least three times.    I watched Cool Hand Luke on TV the other night. It is an old movie (1967) starring Paul Newman in the lead role along with George Kennedy.]]></description>
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<title>Keeping Your Business Alive</title>
<link>http://EzineArticles.com/21083</link>
<guid>http://EzineArticles.com/21083</guid>
<pubDate>Wed, 21 Jun 2006 15:43:31 -0500</pubDate>
<description><![CDATA[As long as you eat and breathe you will stay alive. But is that really living? In a crisis that may be enough. If your business is in crisis - deal with it. But the secret to keeping your business ...]]></description>
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<title>Secrets from David Copperfield</title>
<link>http://EzineArticles.com/218261</link>
<guid>http://EzineArticles.com/218261</guid>
<pubDate>Mon, 12 Jun 2006 14:35:36 -0500</pubDate>
<description><![CDATA[David Copperfield - live at the MGM Grand Hotel Las Vegas! You might be fascinated to know what I discovered behind the curtain. ]]></description>
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<title>Creating, Recognizing &amp; Measuring Value</title>
<link>http://EzineArticles.com/165152</link>
<guid>http://EzineArticles.com/165152</guid>
<pubDate>Wed, 22 Mar 2006 05:07:36 -0600</pubDate>
<description><![CDATA[Price is what you pay - value is what you get.
Warren Buffett, Chairman of Berkshire Securities 
]]></description>
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<title>Systems For Success</title>
<link>http://EzineArticles.com/145867</link>
<guid>http://EzineArticles.com/145867</guid>
<pubDate>Wed, 15 Feb 2006 15:12:57 -0600</pubDate>
<description><![CDATA[What does it take to succeed? How many times have you asked that question of yourself and others? You may have heard many different answers. I have found one thing that successful people have in common. They use systems.]]></description>
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<title>How to Write Your News Release</title>
<link>http://EzineArticles.com/142832</link>
<guid>http://EzineArticles.com/142832</guid>
<pubDate>Fri, 10 Feb 2006 12:25:30 -0600</pubDate>
<description><![CDATA[Follow this step-by-step process to write and expose your news.  Format - Call it a 'News Release', 'News Bulletin' or 'Announcement'. 'Press Release' sounds like propaganda.]]></description>
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<title>The Yukon Spirit - Nurturing Entrepreneurs</title>
<link>http://EzineArticles.com/108442</link>
<guid>http://EzineArticles.com/108442</guid>
<pubDate>Wed, 07 Dec 2005 06:43:54 -0600</pubDate>
<description><![CDATA[What defines the entrepreneurial spirit? Drive, focus, innovation, can-do attitude, self-determination and the desire to be different. If you demonstrate these qualities you might have the entrepreneurial spirit. It doesn't matter whether you run your own business or if you work for someone else.]]></description>
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<title>The Advertising Scam: New Entrepreneurs Beware!</title>
<link>http://EzineArticles.com/108437</link>
<guid>http://EzineArticles.com/108437</guid>
<pubDate>Wed, 07 Dec 2005 06:15:53 -0600</pubDate>
<description><![CDATA[Imagine that you are a new entrepreneur. You have a great idea; you did your research, you're feeling optimistic and you just registered your company name. Experienced business people might call you naive. ]]></description>
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<title>10 Power Tips for Presentations with Computer Projection</title>
<link>http://EzineArticles.com/108445</link>
<guid>http://EzineArticles.com/108445</guid>
<pubDate>Wed, 07 Dec 2005 06:02:49 -0600</pubDate>
<description><![CDATA[When was the last time you sat through a terrible presentation using computer projection? When was the last time you gave one?]]></description>
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<title>How to Write Your Speech in Five Minutes Or Less</title>
<link>http://EzineArticles.com/78756</link>
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<pubDate>Wed, 05 Oct 2005 19:23:05 -0500</pubDate>
<description><![CDATA[Follow this sure-fire process to write your speech in five minutes or less. Write your speech quickly and make it more focussed when you know how.]]></description>
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<item>
<title>Opening Your Speech</title>
<link>http://EzineArticles.com/54838</link>
<guid>http://EzineArticles.com/54838</guid>
<pubDate>Thu, 28 Jul 2005 17:53:36 -0500</pubDate>
<description><![CDATA[The mission of your opening is to 1. Grab their interest; 2. Establish rapport; 3. Introduce your topic. Here are 10 techniques you can use to launch your successful speech.]]></description>
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