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<title>Greg A. Marshall - EzineArticles Expert Author</title>
<link>http://EzineArticles.com/expert/Greg_A._Marshall</link>
<pubDate>Wed, 15 Feb 2012 08:41:04 -0600</pubDate>
<image><title>Greg A. Marshall - EzineArticles Expert Author</title>
<link>http://EzineArticles.com/expert/Greg_A._Marshall</link>
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<copyright>Copyright 2012 EzineArticles.com - All Rights Reserved.</copyright>
<description><![CDATA[Gifted communicator with a passion for crafting ideas and effectively communicating to diverse audiences utilizing a variety of communication disciplines.  Capable of taking complex issues and concepts and crafting interesting messages in easy-to-understand formats utilizing a variety of media.  

Creative, meticulous, and imaginative communicator with more than thirty years of experience in corporate environments, public relations agencies, and independent consulting.   Skilled at developing teaching and communication concepts that effectively speak to a variety of age groups and backgrounds.]]></description>
<lastBuildDate>Tue, 03 Mar 2009 08:01:07 -0600</lastBuildDate>
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<title>Small Businesses Need an &quot;Inside Pitch&quot;</title>
<link>http://EzineArticles.com/1999820</link>
<guid>http://EzineArticles.com/1999820</guid>
<pubDate>Tue, 03 Mar 2009 08:01:07 -0600</pubDate>
<description><![CDATA[An inside pitch in baseball is a pitch that is thrown in close to the batter.  Usually this pitch is thrown to send a "message" to the batter - a message that the pitcher wants the batter to understand.  In small business  marketing, an inside pitch is a way of getting your message into the hands of your potential customers or clients.  Utilizing  the internet and e-mail, here are three simple ways any savvy small business owner can successfully market his/her small business at little or no cost.]]></description>
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<title>Small Businesses Need to Tell Their Story in Print</title>
<link>http://EzineArticles.com/1999596</link>
<guid>http://EzineArticles.com/1999596</guid>
<pubDate>Mon, 23 Feb 2009 12:00:56 -0600</pubDate>
<description><![CDATA[Just as crucial as any other element that you will have in your small business promotional arsenal, is the ability to tell your story in print. There are many ways to tell your customers and potential customers your story in print. Here are three excellent ways that cost little or nothing. ]]></description>
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<title>&quot;Become One&quot; With the Customer For Marketing Success</title>
<link>http://EzineArticles.com/2001143</link>
<guid>http://EzineArticles.com/2001143</guid>
<pubDate>Wed, 18 Feb 2009 15:58:25 -0600</pubDate>
<description><![CDATA[In order to successfully market your small business, you must "become one" with the customer.  Now before you start a yoga or visualization class, realize that to "become one" with the customer is to think like a customer rather than a business owner or marketer.  Once you think like them and understand their mindset, you'll be on your way to moving them from the "Potential Customer" category to the "Customer" category.]]></description>
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<title>Five Things to Do Every Day to Market Your Small Business</title>
<link>http://EzineArticles.com/1907600</link>
<guid>http://EzineArticles.com/1907600</guid>
<pubDate>Mon, 26 Jan 2009 08:41:14 -0600</pubDate>
<description><![CDATA[If you think it's impossible to effectively do something every day to market your small business - guess again!  Here are five cost-effective, easy-to-implement marketing strategies that you can use every day to reach out to new customers and develop an expanded clientele.  As these methods prove, the best methods are the ones that utilize the personal touch.]]></description>
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<title>Fine-Tune Your &quot;Elevator Pitch&quot; to Increase Your Marketing Success</title>
<link>http://EzineArticles.com/1903417</link>
<guid>http://EzineArticles.com/1903417</guid>
<pubDate>Fri, 23 Jan 2009 10:47:44 -0600</pubDate>
<description><![CDATA[Want a no-cost marketing strategy for your small business?  Develop and refine an effective Elevator Pitch for your business or service.  If you can successfully explain to a potential customer what you do and the benefits to doing business with you between floors, you have a chance to turn a lead into a customer.]]></description>
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<title>Your GPS For Small Business Success in the Year Ahead!</title>
<link>http://EzineArticles.com/1848872</link>
<guid>http://EzineArticles.com/1848872</guid>
<pubDate>Wed, 14 Jan 2009 11:43:15 -0600</pubDate>
<description><![CDATA[There are numerous common-sense, cost-effective ways to market your small business, project, consultancy or product. Now seems like a good time to take stock of where you are and where you want to be, right - isn't it the new year after all? ]]></description>
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<item>
<title>Want to Be Successful? Plan For it and Take Action!</title>
<link>http://EzineArticles.com/1829661</link>
<guid>http://EzineArticles.com/1829661</guid>
<pubDate>Tue, 06 Jan 2009 13:24:23 -0600</pubDate>
<description><![CDATA[If you want to be successful in anything you do, two of the most important steps are: plan for success, and act upon your plan!  We often get so consumed by perfecting a plan that we become paralyzed by a fear of failure and we fail to act accordingly.  What happens?  All our best mapped-out plans fail to come to fruition.  In order to achieve anything and be successful, we must have a vision, formulate our plan, and then take concrete steps to achieve our goals.]]></description>
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<item>
<title>An &quot;All-Volunteer Army&quot; Will Enhance Your Small Business Marketing Battle Plan</title>
<link>http://EzineArticles.com/1751775</link>
<guid>http://EzineArticles.com/1751775</guid>
<pubDate>Fri, 05 Dec 2008 11:20:00 -0600</pubDate>
<description><![CDATA[It's a real battle to successfully market your small business.  The best way to recruit willing "footsoldiers" to spread the good word about your business, is to utilize the "4 C's" of Word of Mouth Marketing.  What are the 4 C's?  Read on.]]></description>
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<title>You Heard it Here - Word of Mouth Marketing is the Best Kind of Marketing For Small Businesses</title>
<link>http://EzineArticles.com/1715802</link>
<guid>http://EzineArticles.com/1715802</guid>
<pubDate>Wed, 26 Nov 2008 09:33:22 -0600</pubDate>
<description><![CDATA[For small or locally-owned businesses, the secret to standing out from the crowd is successful Word of Mouth Marketing.  Understanding what Word of Mouth Marketing truly is will help you determine how to use it to impact your business.]]></description>
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<title>Want to Be Successful? Overcome Objections, Solve Problems and Attain Your Goal</title>
<link>http://EzineArticles.com/1703626</link>
<guid>http://EzineArticles.com/1703626</guid>
<pubDate>Fri, 21 Nov 2008 14:27:30 -0600</pubDate>
<description><![CDATA[If you want to be successful you must be skilled at overcoming objections and thereby solving problems for potential clients.  A clear understanding of this process will help you attain success in your professional and personal endeavors.]]></description>
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<item>
<title>Starting Your Own Small Business? Keep Your Business Plan Simple and Do-able!</title>
<link>http://EzineArticles.com/1699584</link>
<guid>http://EzineArticles.com/1699584</guid>
<pubDate>Thu, 20 Nov 2008 14:49:56 -0600</pubDate>
<description><![CDATA[If you're planning to sart your own small business, make sure you plan for success.  A simple key from the outset is to make your first attempt at a business plan simple, focused and do-able - here's how!]]></description>
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<title>Lots of Information to Share?  Prepare an Information Sandwich</title>
<link>http://EzineArticles.com/1696015</link>
<guid>http://EzineArticles.com/1696015</guid>
<pubDate>Wed, 19 Nov 2008 14:58:53 -0600</pubDate>
<description><![CDATA[Do you have a complex or involved subject to explain?  With time at a premium and the ability to communicate your message in a smaller window of opportunity than ever, the conciseness and clarity of your message are more important than ever.  Try providing your read an "Information Sandwich," with the message put together in "small bites" that are easy for the reader to digest.]]></description>
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<title>Brand Your Local Business Through Word of Mouth Marketing</title>
<link>http://EzineArticles.com/1688288</link>
<guid>http://EzineArticles.com/1688288</guid>
<pubDate>Tue, 18 Nov 2008 16:34:43 -0600</pubDate>
<description><![CDATA[Even local businesses can realize the power of a "branded identity" through a successful Word of Mouth Marketing Campaign.  Here are five steps to initiating a local Word Of Mouth Marketing strategy.]]></description>
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<title>Bring Out the Best in Your Youth Sports Team by Setting the Example</title>
<link>http://EzineArticles.com/1684118</link>
<guid>http://EzineArticles.com/1684118</guid>
<pubDate>Tue, 18 Nov 2008 08:16:33 -0600</pubDate>
<description><![CDATA[Bring out the best ... in your youth sports team, in yourself, and in your team's parents. So, how do you do this? By setting the example - in the way you coach, the way you think, and the way you behave.]]></description>
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<title>Success in Selling Yourself = Success</title>
<link>http://EzineArticles.com/1679791</link>
<guid>http://EzineArticles.com/1679791</guid>
<pubDate>Sun, 16 Nov 2008 16:48:55 -0600</pubDate>
<description><![CDATA[Sales is instrumental in virtually every aspect of success. It's true! Even if your primary job responsibility is in finance, you should be promoting your company to the hilt.]]></description>
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<title>Communicating Proper Fundamentals Equals A Successful Youth Coaching Philosophy</title>
<link>http://EzineArticles.com/1672595</link>
<guid>http://EzineArticles.com/1672595</guid>
<pubDate>Thu, 13 Nov 2008 11:27:02 -0600</pubDate>
<description><![CDATA[Want to be a better youth coach?  Make sure you can communicate the fundamentals in a way the youngster can understand them.]]></description>
</item>
<item>
<title>Just Beginning Youth Sports?  Two Questions to Consider</title>
<link>http://EzineArticles.com/1672623</link>
<guid>http://EzineArticles.com/1672623</guid>
<pubDate>Thu, 13 Nov 2008 10:37:26 -0600</pubDate>
<description><![CDATA[If you are the coach of a youth team (or planning to be one), you should share these thoughts with the parents on your team. You may want to prepare a handout with your coaching  philosophies and distribute them at your pre-season team meeting.    Before a parent signs a up a child to participate in a youth sports activity, the parent must answer a couple of questions about the child's role in the activity as well as his own.]]></description>
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<item>
<title>Is Youth &quot;Play Time&quot; Too Structured?</title>
<link>http://EzineArticles.com/1648542</link>
<guid>http://EzineArticles.com/1648542</guid>
<pubDate>Wed, 05 Nov 2008 15:55:21 -0600</pubDate>
<description><![CDATA[Understanding the fundamental relationship between children and "play" is a vital component of successful coaching.  The best coaches understand that developing a passion for a game involves "playing it."  Real success often comes when a coach is secure enough to show them how to do it, and then simply let the kids play.]]></description>
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