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<title>Heather Sloan - EzineArticles Expert Author</title>
<link>http://EzineArticles.com/expert/Heather_Sloan</link>
<pubDate>Wed, 15 Feb 2012 10:51:30 -0600</pubDate>
<image><title>Heather Sloan - EzineArticles Expert Author</title>
<link>http://EzineArticles.com/expert/Heather_Sloan</link>
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<copyright>Copyright 2012 EzineArticles.com - All Rights Reserved.</copyright>
<description><![CDATA[EzineArticles.com is Trusted By Millions as The Source For Quality Original Articles]]></description>
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<title>Six Characteristics of Successful Insurance Marketers</title>
<link>http://EzineArticles.com/6260048</link>
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<pubDate>Thu, 12 May 2011 08:20:28 -0500</pubDate>
<description><![CDATA[I work with many types of insurance marketers - from agencies and wholesalers to carriers and vendors. So, I thought it might be helpful to take a closer look at what it really takes to be a successful insurance marketer. Here are six common traits...]]></description>
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<title>How Lukewarm Insurance Professionals Can Take The Social Media Plunge</title>
<link>http://EzineArticles.com/6215526</link>
<guid>http://EzineArticles.com/6215526</guid>
<pubDate>Wed, 27 Apr 2011 11:44:06 -0500</pubDate>
<description><![CDATA[Are you testing the Social Media waters? Learn how lukewarm insurance professionals can take the plunge!]]></description>
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<title>Insurance Email Marketing - Affordable and Effective</title>
<link>http://EzineArticles.com/6035785</link>
<guid>http://EzineArticles.com/6035785</guid>
<pubDate>Thu, 10 Mar 2011 15:19:23 -0600</pubDate>
<description><![CDATA[Compared to direct mail, e-mail marketing is fast, cheap, and highly measurable. For these reasons, many agents and wholesalers devote large portions of their insurance marketing budgets to e-mail marketing. Here are four key areas to think about before you launch a B2B e-mail campaign.]]></description>
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<title>Unlock the Secrets to Effective Insurance Sales Letters</title>
<link>http://EzineArticles.com/5970313</link>
<guid>http://EzineArticles.com/5970313</guid>
<pubDate>Wed, 23 Feb 2011 13:11:29 -0600</pubDate>
<description><![CDATA[Like any great book or movie, a good insurance sales letter should always start with a strong hook. You want to bring your insurance prospect into the letter instantly and entice him to continue reading. To help you along, here are some guidelines to follow.]]></description>
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<title>Save Advertising Money and Gain Integrity by Writing Articles for Insurance Industry Journals</title>
<link>http://EzineArticles.com/5952611</link>
<guid>http://EzineArticles.com/5952611</guid>
<pubDate>Tue, 22 Feb 2011 09:41:17 -0600</pubDate>
<description><![CDATA[Publishing articles in insurance trade journals is a great way to establish yourself as an expert and gain publicity for your company. Make sure to take the time to write a genuine, smart article that proves your expertise, that is educational, and that is of interest to your audience.]]></description>
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<item>
<title>Cut Through the Clutter With Sharper Insurance Marketing Messages</title>
<link>http://EzineArticles.com/5952681</link>
<guid>http://EzineArticles.com/5952681</guid>
<pubDate>Tue, 22 Feb 2011 09:07:43 -0600</pubDate>
<description><![CDATA[As an insurance marketer, you need to be keenly aware of major client hot buttons. Here are some tips to consider.]]></description>
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<title>Five Insurance Marketing Must-Dos for 2011</title>
<link>http://EzineArticles.com/5786919</link>
<guid>http://EzineArticles.com/5786919</guid>
<pubDate>Fri, 28 Jan 2011 09:06:58 -0600</pubDate>
<description><![CDATA[Will 2011 be your big year for reinvention and growth? Here are five tactics (many of them free) that will be pivotal to insurance marketers in 2011 and beyond.]]></description>
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<title>Spend Less, Achieve More Insurance Marketing</title>
<link>http://EzineArticles.com/5781602</link>
<guid>http://EzineArticles.com/5781602</guid>
<pubDate>Wed, 26 Jan 2011 14:22:04 -0600</pubDate>
<description><![CDATA[One classic but inexpensive and reliable insurance marketing tool is the sales letter. Proven time after time, the promotional sales letter works. Here are 10 rules to follow for optimum response.]]></description>
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<title>What Does Your E-Mail Signature Say About You?</title>
<link>http://EzineArticles.com/5547336</link>
<guid>http://EzineArticles.com/5547336</guid>
<pubDate>Tue, 14 Dec 2010 17:19:43 -0600</pubDate>
<description><![CDATA[An e-mail signature is an effective insurance marketing tool. By putting your contact information in front of people, you improve your visibility and build brand awareness.]]></description>
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<title>Insurance Professionals Checklist: The Dos and Don'ts of Holiday Business Communications</title>
<link>http://EzineArticles.com/5371611</link>
<guid>http://EzineArticles.com/5371611</guid>
<pubDate>Tue, 16 Nov 2010 10:08:26 -0600</pubDate>
<description><![CDATA[Insurance professionals: Holiday communications are a great way to build and maintain business relationships. But, how do you choose the right format and message? You don't need expensive gifts, detailed embossing or shimmery foil. What you do need is to show your appreciation with style and a message that's uniquely your own. Here are some dos and don'ts to ensure your well-meaning gesture makes the right impression.]]></description>
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<title>Insurance Marketing: Take Your Bio From Stale To Stellar</title>
<link>http://EzineArticles.com/5305460</link>
<guid>http://EzineArticles.com/5305460</guid>
<pubDate>Thu, 04 Nov 2010 09:24:34 -0500</pubDate>
<description><![CDATA[If you haven't updated your bio in the past year or two, now's the time. A descriptive and well-written business bio puts a personal face on your offering and makes prospects feel more comfortable and at ease.]]></description>
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<item>
<title>Insurance Marketing - Why 13 Is The Magic Number</title>
<link>http://EzineArticles.com/5239148</link>
<guid>http://EzineArticles.com/5239148</guid>
<pubDate>Thu, 21 Oct 2010 13:44:09 -0500</pubDate>
<description><![CDATA[In today's world, insurance consumers no longer blindly renew their policies. Many are shopping rates, searching for better deals and demanding more value for their money. If you want to avoid becoming a commodity, you've got to provide year-round communication and non-stop insurance value. Here's how to get started.]]></description>
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<title>Insurance Websites - SEO and PEO</title>
<link>http://EzineArticles.com/4831082</link>
<guid>http://EzineArticles.com/4831082</guid>
<pubDate>Wed, 18 Aug 2010 16:55:05 -0500</pubDate>
<description><![CDATA[If you want to rank well for the insurance products and services you promote, you have to build a search engine optimized website. But, in the process of doing so, you also have to pay close attention to persuasive experience optimization.]]></description>
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<title>Insurance Marketing Ideas - Create Compelling Success Stories</title>
<link>http://EzineArticles.com/4507816</link>
<guid>http://EzineArticles.com/4507816</guid>
<pubDate>Mon, 21 Jun 2010 14:37:00 -0500</pubDate>
<description><![CDATA[Insurance success stories are a strong sales motivator. Because they're provided by an outside source, they're perceived as credible and therefore carry more weight than sales copy. Here are 6 tips for persuasive customer storytelling.]]></description>
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<title>Insurance Marketing - Five Focus Areas For Effective B2B Email Marketing</title>
<link>http://EzineArticles.com/4382062</link>
<guid>http://EzineArticles.com/4382062</guid>
<pubDate>Tue, 01 Jun 2010 20:26:38 -0500</pubDate>
<description><![CDATA[Looking for a cost-effective insurance marketing vehicle? E-mail marketing is one of the easiest and most cost-effective ways to market your insurance business to other businesses. That's why e-mail has become the marketing channel of choice for many B2B insurance companies and distributors. When done well, e-mail campaigns improve B2B communication, stimulate leads, increase sales and boost your company's bottom line.]]></description>
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<title>Insurance Press Releases - Throw a PR Party!</title>
<link>http://EzineArticles.com/4229474</link>
<guid>http://EzineArticles.com/4229474</guid>
<pubDate>Wed, 05 May 2010 14:57:40 -0500</pubDate>
<description><![CDATA[Are you looking for new ways to promote your services this spring? Want to make a big splash online?]]></description>
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<title>Discover Your Pot of Gold With Insurance E-Newsletters</title>
<link>http://EzineArticles.com/4012194</link>
<guid>http://EzineArticles.com/4012194</guid>
<pubDate>Mon, 29 Mar 2010 21:45:05 -0500</pubDate>
<description><![CDATA[Feeling the sales pinch? Discover your pot of gold with insurance e-newsletters. They're a cost-effective and measurable solution for sagging sales figures.]]></description>
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<title>Direct Mail Alive and Kicking in 2010</title>
<link>http://EzineArticles.com/3830375</link>
<guid>http://EzineArticles.com/3830375</guid>
<pubDate>Fri, 26 Feb 2010 06:37:30 -0600</pubDate>
<description><![CDATA[From promotional postcards to sales letters to self-mailing brochures, there are numerous affordable direct mail options. Here are some best practices to keep in mind as you launch your next direct mail campaign.]]></description>
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<title>Insurance Marketing Ideas - 2010 Marketing Kick-Off</title>
<link>http://EzineArticles.com/3707493</link>
<guid>http://EzineArticles.com/3707493</guid>
<pubDate>Fri, 05 Feb 2010 18:34:55 -0600</pubDate>
<description><![CDATA[Ready to jumpstart your insurance marketing in 2010? Here's a tried and proven list of insurance marketing ideas and strategies to take your business to the next level!]]></description>
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<title>Insurance Marketing Ideas - The Better Sales Letter Checklist</title>
<link>http://EzineArticles.com/3140848</link>
<guid>http://EzineArticles.com/3140848</guid>
<pubDate>Mon, 23 Nov 2009 14:06:46 -0600</pubDate>
<description><![CDATA[Would you like to know the secret to writing better insurance sales letters? This checklist will help!]]></description>
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<title>Insurance Marketing - Turn Seeds Into Leads</title>
<link>http://EzineArticles.com/2820249</link>
<guid>http://EzineArticles.com/2820249</guid>
<pubDate>Wed, 09 Sep 2009 14:14:31 -0500</pubDate>
<description><![CDATA[As insurance marketers, we throw out a lot of seeds - but what turns them into leads? This article offers insurance marketing strategies to help you grow healthy response rates!]]></description>
</item>
<item>
<title>Sprout More Leads</title>
<link>http://EzineArticles.com/2750348</link>
<guid>http://EzineArticles.com/2750348</guid>
<pubDate>Fri, 14 Aug 2009 09:22:57 -0500</pubDate>
<description><![CDATA[With any marketing campaign, three critical elements drive response: a good list, a strong offer and quality copywriting. Each component is equally important - without all three, your campaign will crash and burn. This article reveals important list-building secrets so that your marketing pieces sprout and thrive in "fertile ground."]]></description>
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<item>
<title>Why You Should Get Inside Facebook</title>
<link>http://EzineArticles.com/2668659</link>
<guid>http://EzineArticles.com/2668659</guid>
<pubDate>Wed, 29 Jul 2009 15:53:33 -0500</pubDate>
<description><![CDATA[Put a "Face" on Your Business - Why Your Business Should Get Inside Facebook. Like many of you, I've spent some time observing the social media marketing frenzy from the sidelines. I've skeptically wondered if my insurance marketing audience would really be interested in following me on LinkedIn, Facebook or Twitter.]]></description>
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<title>Insurance Marketing Ideas For Agents and Agencies - Anatomy of a Sales Letter</title>
<link>http://EzineArticles.com/2530720</link>
<guid>http://EzineArticles.com/2530720</guid>
<pubDate>Tue, 07 Jul 2009 11:06:09 -0500</pubDate>
<description><![CDATA[The promotional sales letter is a classic yet stellar marketing tool that insurance agencies and insurance brokers can inexpensively produce with great results. Learn the six critical elements of high performing insurance marketing letters and start generating leads today!]]></description>
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<title>Insurance Marketing Articles - Are Your Headlines Hooks Or Sinkers?</title>
<link>http://EzineArticles.com/2520486</link>
<guid>http://EzineArticles.com/2520486</guid>
<pubDate>Wed, 24 Jun 2009 15:54:37 -0500</pubDate>
<description><![CDATA[Do you know that headlines are 75 percent responsible for response rates? Yes, the promise, the offer and the call to action are important but the sad truth is that none of these will ever be noticed without a sharp hook. In fact, a simple headline change can increase response by 200 percent or more! While there's no magic formula for writing winning headlines, there are a few guidelines.]]></description>
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<title>Insurance Marketing Services - Beware of This Unforeseen Web Site Pitfall</title>
<link>http://EzineArticles.com/1938108</link>
<guid>http://EzineArticles.com/1938108</guid>
<pubDate>Thu, 05 Feb 2009 19:02:48 -0600</pubDate>
<description><![CDATA[In the quest for key words, high page counts and generous content, many Web developers forget a basic truth: You can lead a horse to water, but you can't make him drink - Translated for Internet world: Just because they find you, doesn't mean they'll buy. This article reveals the secrets of lead generating Web sites.]]></description>
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<title>E-Newsletter Know-How</title>
<link>http://EzineArticles.com/1933708</link>
<guid>http://EzineArticles.com/1933708</guid>
<pubDate>Wed, 04 Feb 2009 14:26:02 -0600</pubDate>
<description><![CDATA[Thinking that you need an e-newsletter? You're probably right. Here's what you need to know and how to get started.]]></description>
</item>
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<title>Insurance Marketing - Are Your Marketing Materials Verging on Verbosity?</title>
<link>http://EzineArticles.com/1933983</link>
<guid>http://EzineArticles.com/1933983</guid>
<pubDate>Wed, 04 Feb 2009 14:19:03 -0600</pubDate>
<description><![CDATA[Use fewer words for greater results! Here's how. Clear out the Clutter. Creating an effective marketing piece is a little like interior decorating.]]></description>
</item>
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<title>Insurance Marketing Articles - The Antidote For Shrinking Ad Budgets</title>
<link>http://EzineArticles.com/1933672</link>
<guid>http://EzineArticles.com/1933672</guid>
<pubDate>Wed, 04 Feb 2009 14:12:10 -0600</pubDate>
<description><![CDATA[Many of your customers subscribe to a variety of business journals. You've probably advertised in these journals, but have you considered writing in them? If you haven't, you should. Journals welcome articles from industry experts. Publishing articles is a great way to establish yourself as an expert and gain publicity for your company.]]></description>
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<title>Commercial Insurance Marketing - Overcome Price Objections With Five Strategic Steps</title>
<link>http://EzineArticles.com/1915734</link>
<guid>http://EzineArticles.com/1915734</guid>
<pubDate>Thu, 29 Jan 2009 08:53:32 -0600</pubDate>
<description><![CDATA[Despite millions of dollars spent in insurance company advertising, many business owners still base their insurance buying decisions price.  Why do business insurance buyers focus so much on the price?  Uncover the reasons and how to overcome them in this comprehensive report.]]></description>
</item>
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<title>Insurance Marketing Ideas - Checklist For 2009</title>
<link>http://EzineArticles.com/1910387</link>
<guid>http://EzineArticles.com/1910387</guid>
<pubDate>Wed, 28 Jan 2009 11:27:06 -0600</pubDate>
<description><![CDATA[Are you searching for the next big marketing break though? This quick checklist provides 21 small adjustments that add up to big marketing results.]]></description>
</item>
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<title>Insurance Marketing - Are You Differentiating Or Playing it Safe?</title>
<link>http://EzineArticles.com/1907621</link>
<guid>http://EzineArticles.com/1907621</guid>
<pubDate>Tue, 27 Jan 2009 13:17:26 -0600</pubDate>
<description><![CDATA[Why differentiate? Because those who do are wildly successful. Those who don't, muddle in the middle with mediocre results. Here are some ideas to get out of the safety zone and start differentiating.]]></description>
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<title>Insurance Accident Prevention - Discover the Profit Potential of Loss Prevention Communication</title>
<link>http://EzineArticles.com/1907567</link>
<guid>http://EzineArticles.com/1907567</guid>
<pubDate>Tue, 27 Jan 2009 12:25:58 -0600</pubDate>
<description><![CDATA[Can't reach all your customers? Don't worry! Accident prevention communication reduces loss ratios, increases customer satisfaction and hikes retention rates. Here's how.]]></description>
</item>
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<title>Insurance Lead Generation - Don't Forget to Make an Offer!</title>
<link>http://EzineArticles.com/1907370</link>
<guid>http://EzineArticles.com/1907370</guid>
<pubDate>Tue, 27 Jan 2009 11:41:27 -0600</pubDate>
<description><![CDATA[No sale was ever won without a close. Yet, many marketers forget to close every day by neglecting the call to action in their marketing materials. Get to the first YES faster with a clear call to action and compelling offers.]]></description>
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<title>Insurance Marketing - When They're Ready to Buy, Will They Choose You?</title>
<link>http://EzineArticles.com/1892640</link>
<guid>http://EzineArticles.com/1892640</guid>
<pubDate>Wed, 21 Jan 2009 11:39:43 -0600</pubDate>
<description><![CDATA[How do you grow your business if you can't afford a media blitz, aren't related to enough people, and have exhausted all of your neighborhood prospects? This article will help you get in front of the right people at the RIGHT time - the day they need your service.]]></description>
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<title>Insurance Marketing - Maximize ROI in Seven Steps</title>
<link>http://EzineArticles.com/1892579</link>
<guid>http://EzineArticles.com/1892579</guid>
<pubDate>Wed, 21 Jan 2009 11:08:44 -0600</pubDate>
<description><![CDATA[Stop throwing away your marketing budget. Discover the seven things you can do to maximize ROI and make every marketing dollar count.]]></description>
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