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<title>JoAnn Hines - EzineArticles Expert Author</title>
<link>http://EzineArticles.com/expert/JoAnn_Hines</link>
<pubDate>Tue, 14 Feb 2012 18:34:18 -0600</pubDate>
<image><title>JoAnn Hines - EzineArticles Expert Author</title>
<link>http://EzineArticles.com/expert/JoAnn_Hines</link>
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<copyright>Copyright 2012 EzineArticles.com - All Rights Reserved.</copyright>
<description><![CDATA[JoAnn Hines is the Chief Executive Officer at J.R. Hines International, a firm providing consulting services in the packaging industry. For over 30 years, Ms. Hines has been engaged in packaging trends, forecasting, ideation/brainstorming and implementing innovative new packaging technologies. She is an expert witness, provocateur and spokesperson on consumer product packaging, branding, merchandising, retail packaging trends and packaging patent infringement. Ms. Hines is a speaker and author on the global packaging industry at all the major packaging conferences and trade shows in addition to special niche markets such as marketing to women and seniors. Packaging articles and columns syndicated ... ]]></description>
<lastBuildDate>Mon, 20 Oct 2008 14:20:21 -0500</lastBuildDate>
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<title>Can You Profit From Pink Product Packaging?</title>
<link>http://EzineArticles.com/1593480</link>
<guid>http://EzineArticles.com/1593480</guid>
<pubDate>Mon, 20 Oct 2008 14:20:21 -0500</pubDate>
<description><![CDATA[I know that October is National Breast Cancer Awareness month but I found myself wondering do these marketing campaigns really work? Packaging a product for a cause or "cause marketing" has been used by CPG companies for a while. As brand marketers struggle for line extensions and market share its logical too look at "cause marketing" for additional opportunities.]]></description>
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<title>The Incredible Shrinking Package</title>
<link>http://EzineArticles.com/1570149</link>
<guid>http://EzineArticles.com/1570149</guid>
<pubDate>Fri, 10 Oct 2008 13:06:25 -0500</pubDate>
<description><![CDATA[Your favorite brands are getting smaller yet the pricing remains the same.  Consumers are really starting to pay attention to "product shrink." I first noticed it in my yogurt cup but thought oh well its less calories any way but lately I'm seeing a lot of different products shrinking yet the prices remain the same and in some cases shrinking product contents combined with increasing prices.]]></description>
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<title>How to Recession Proof Your Packaging</title>
<link>http://EzineArticles.com/1525464</link>
<guid>http://EzineArticles.com/1525464</guid>
<pubDate>Fri, 26 Sep 2008 16:30:13 -0500</pubDate>
<description><![CDATA[The news says everyone is worried about the economy and consumers are spending less. Is this causing your product sales to decline? Typically consumers cut back spending during hard economic times. So how can you counteract product doldrums when the economy is in a recession or a slowdown?]]></description>
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<title>Please Don't Hate Me Because I Love Packaging</title>
<link>http://EzineArticles.com/1430640</link>
<guid>http://EzineArticles.com/1430640</guid>
<pubDate>Mon, 25 Aug 2008 15:49:05 -0500</pubDate>
<description><![CDATA[Seriously, people, packaging makes the world go round. It's something that you take for granted every time you brush your teeth, drink a beer or take a pill. All those products are delivered to you for your consumption because of the packaging.]]></description>
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<title>Wal-Mart is Not the Only One With a Packaging Scorecard</title>
<link>http://EzineArticles.com/1354593</link>
<guid>http://EzineArticles.com/1354593</guid>
<pubDate>Fri, 08 Aug 2008 08:31:59 -0500</pubDate>
<description><![CDATA[Recently I'm coming across a variety of new packaging trends or terms and it got me to thinking about how informed the average person is about product packaging. I know you are all busy doing your jobs and it takes a lot of time to keep current of what is new in product packaging or what may influence your products success. It's hard for me to keep up on a daily basis and that is all that I do for my clients.]]></description>
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<title>Green Packaging Noise</title>
<link>http://EzineArticles.com/1325042</link>
<guid>http://EzineArticles.com/1325042</guid>
<pubDate>Wed, 16 Jul 2008 08:57:13 -0500</pubDate>
<description><![CDATA[While the idea of a square milk bottle looks good on paper and its attractive financially to the retailer, a lot of consumers hate it. It's just like the bag of milk I discussed earlier its cumbersome and very consumer unfriendly and mostly likely will never fly here in the US no matter how environmentally friendly it is.]]></description>
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<title>How to Tell If Your Packaging Will Sell Your Product</title>
<link>http://EzineArticles.com/1248828</link>
<guid>http://EzineArticles.com/1248828</guid>
<pubDate>Mon, 16 Jun 2008 15:59:14 -0500</pubDate>
<description><![CDATA[Packaging a product the right way entails much more than just creating a box to put your product in. Sure, you are going to get it there in one piece, we hope but gone are the days of the box acting as only a protective shipping container. The box today is the "retail" salesperson. The box or package is expected to provide the necessary information to make an informed shoppers' decision. You have to get your customer to pick up your product first before they will buy it.]]></description>
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<title>Bad Things Happen To Good Packaging</title>
<link>http://EzineArticles.com/988020</link>
<guid>http://EzineArticles.com/988020</guid>
<pubDate>Fri, 15 Feb 2008 13:43:59 -0600</pubDate>
<description><![CDATA[Last week, I got a call from Japan News reporting here in the US.  They wanted to know what was happening regarding the use of the words "China Free" on product packaging and labeling. The plans were for a big expose of "contaminated" products coming out of China. I'm sure you have seen the news and are concerned about possible contaminates.]]></description>
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<title>Not Ready For Prime Time Packaging</title>
<link>http://EzineArticles.com/935484</link>
<guid>http://EzineArticles.com/935484</guid>
<pubDate>Sun, 20 Jan 2008 13:20:40 -0600</pubDate>
<description><![CDATA[There are many packaging issues afloat in the minds of the consumer. We just came off the traditional "wrap rage" cycle that stirs everyone into a frenzy around the holidays. Be aware that it's still an issue to contend with in the minds of the consumer.]]></description>
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<title>I Want More Packaging - Not Less!!</title>
<link>http://EzineArticles.com/883428</link>
<guid>http://EzineArticles.com/883428</guid>
<pubDate>Wed, 19 Dec 2007 10:51:55 -0600</pubDate>
<description><![CDATA[Wow, what a statement! I am sure I'll be excoriated for this opinion.  But seriously, this is how I make my living. I understand and analyze how the packaging industry works.]]></description>
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<title>Is Packaging Innovation The Chicken Or The Egg?</title>
<link>http://EzineArticles.com/853136</link>
<guid>http://EzineArticles.com/853136</guid>
<pubDate>Tue, 27 Nov 2007 18:26:08 -0600</pubDate>
<description><![CDATA[It's a long-standing quandary, which came first the chicken or the egg? It's sort of like that with consumer product packaging innovation. Let's face it. We are all in advertising overload. We see nearly 3,000 marketing messages a day. So what's a poor packaging professional supposed to do?]]></description>
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<title>Your Brand Is Your Personal &quot;Package&quot;</title>
<link>http://EzineArticles.com/825271</link>
<guid>http://EzineArticles.com/825271</guid>
<pubDate>Sun, 11 Nov 2007 16:54:53 -0600</pubDate>
<description><![CDATA[What is a Brand? Webster defines a brand as a characteristic or distinctive kind of mark. In contemporary society, a brand is the essence of what people believe or think about you, your product, service or your company.]]></description>
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<title>Is Your Product Packaging Newsworthy?</title>
<link>http://EzineArticles.com/805097</link>
<guid>http://EzineArticles.com/805097</guid>
<pubDate>Fri, 09 Nov 2007 10:02:12 -0600</pubDate>
<description><![CDATA[I see hundreds of releases on product packaging every week. For the most part I read the headline and say to myself "who cares." That in itself is very telling because I am a packaging junkie and I'll read almost anything that has to do with packaging.]]></description>
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<title>How To Find A Packaging Supplier For Small Quantities</title>
<link>http://EzineArticles.com/792478</link>
<guid>http://EzineArticles.com/792478</guid>
<pubDate>Tue, 23 Oct 2007 14:57:44 -0500</pubDate>
<description><![CDATA[This will probably be one of the hardest tasks you have associated with getting your product to market. Many packaging manufacturers simply don't handle small quantities so it's important to find a supplier that works with minimum quantity or small quantity orders at the very beginning. Fortunately there  are now many resources available to someone starting the process of packaging their product. ]]></description>
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<title>External Influences Will Impact Product Packaging</title>
<link>http://EzineArticles.com/706735</link>
<guid>http://EzineArticles.com/706735</guid>
<pubDate>Wed, 29 Aug 2007 16:57:35 -0500</pubDate>
<description><![CDATA[Consider this recent headline "Tesco pledges to cut packaging by a quarter..." Supermarket giant Tesco today pledged to reduce by a quarter the amount of packaging used in both branded and own-label products within the next three years.  Uh-Oh! Are you worried? Well, you should be.]]></description>
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<title>Packaging That Works</title>
<link>http://EzineArticles.com/695535</link>
<guid>http://EzineArticles.com/695535</guid>
<pubDate>Wed, 22 Aug 2007 16:09:03 -0500</pubDate>
<description><![CDATA[What product have you purchased lately that you really loved the packaging? One that you have not complained that it's over packaged but felt like the package really worked in conjunction with the product inside.]]></description>
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<title>Outpackaging The Competition Before They Outpackage You</title>
<link>http://EzineArticles.com/681572</link>
<guid>http://EzineArticles.com/681572</guid>
<pubDate>Mon, 13 Aug 2007 15:51:56 -0500</pubDate>
<description><![CDATA[Does a product's packaging count or make a difference in the eyes of the consumer?  Traditional advertising and marketing methods are under attack. They just aren't working anymore. Is your product packaging prepared to take their place? The important issue to recognize is that the package is in a position of power. It can capture a consumer at the first point of contact in a retail environment.]]></description>
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<title>Packaging Is Our Friend</title>
<link>http://EzineArticles.com/644291</link>
<guid>http://EzineArticles.com/644291</guid>
<pubDate>Mon, 16 Jul 2007 13:38:38 -0500</pubDate>
<description><![CDATA[Packaging - I looked the term it up in a couple of online dictionaries. In my opinion, none of the definitions truly represent what packaging is today nor did they address where we would be without it. With all the flurry of activity around the plastic bag and water bottle bans at airports, I thought it was time to reiterate the positive role packaging plays in modern society.]]></description>
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<title>Packaging Inventions That Save Lives</title>
<link>http://EzineArticles.com/617389</link>
<guid>http://EzineArticles.com/617389</guid>
<pubDate>Fri, 22 Jun 2007 15:20:31 -0500</pubDate>
<description><![CDATA[I just returned from speaking at an invention show on how to package your invention to sell. I saw a lot of great, innovative products that had a lot of merit. Some of them could become the next, new, "hot" consumer product.  However, what struck me the most was that everyone focused on what they were developing not whether it would appeal to the consumer. ]]></description>
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<title>Baseball, Father's Day And Packaging</title>
<link>http://EzineArticles.com/606322</link>
<guid>http://EzineArticles.com/606322</guid>
<pubDate>Thu, 14 Jun 2007 13:18:57 -0500</pubDate>
<description><![CDATA[With Father's Day coming up, I have been on the lookout for innovative packages on products for dad. One of the most interesting was a head of iceberg lettuce wrapped in baseball graphics by Tanimura and Antle. I liked the concept and it made the "buy me" connection for me. With over 60,000 products in the average US supermarket I'll take any marketing advantage that works.]]></description>
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<title>Packaging Snafus and Problems</title>
<link>http://EzineArticles.com/543629</link>
<guid>http://EzineArticles.com/543629</guid>
<pubDate>Sat, 28 Apr 2007 07:40:28 -0500</pubDate>
<description><![CDATA[What is your worst packaging experience? A lot of people say it's getting the toys out of the box at Christmas or getting those blankity-blank plastic clamshells open. It's a fact that hard to open plastic clamshells have been so maligned that there is even terminology given to that product category- "Wrap-Rage."]]></description>
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<title>Packaging As A Marketing Tool</title>
<link>http://EzineArticles.com/540731</link>
<guid>http://EzineArticles.com/540731</guid>
<pubDate>Thu, 26 Apr 2007 05:47:59 -0500</pubDate>
<description><![CDATA[Thousands of new products are introduced every year, more than 15,000 to be exact. How can your product compete, not only with established brands but with the plethora of new products that are being introduced? The answer of course is THE PACKAGING. The right packaging with the right message will rise above the competitive landscape. But how many companies understand the value behind packaging as a marketing tool? ]]></description>
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<title>I Was Attacked By Predatory Packaging</title>
<link>http://EzineArticles.com/527229</link>
<guid>http://EzineArticles.com/527229</guid>
<pubDate>Sat, 14 Apr 2007 14:19:32 -0500</pubDate>
<description><![CDATA[Predatory packaging it's out there - and it's everywhere. It could be targeting you, your family, your loved ones. We have heard those terms bandied about, but just what exactly is predatory packaging? 
  
It seems everyone has a different perception what this means. Similar nomenclature could include the terms misleading or deceptive packaging or packaging that promises one thing and delivers another. But simply put it's when any group or person deems a package is using unsavory marketing/advertising practices to lure consumers to purchase their products - and it has been going on for a long time.]]></description>
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<title>Is What's On The Outside Of Your Packaging What's Inside?</title>
<link>http://EzineArticles.com/494790</link>
<guid>http://EzineArticles.com/494790</guid>
<pubDate>Tue, 20 Mar 2007 07:13:55 -0500</pubDate>
<description><![CDATA[The Prevention Institute, a nonprofit health advocacy group out of California, studied 37 heavily marketed foods with pictures of fruit on the packaging. Fifty-one percent of the products contained absolutely no fruit, a few had minimal amounts! Yikes, you have to be vigilant on all of these fruit claims. Just take a stroll down the fruit juice aisle and try to figure out which product is real 100% juice.]]></description>
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<title>Packaging HELP Needed</title>
<link>http://EzineArticles.com/465475</link>
<guid>http://EzineArticles.com/465475</guid>
<pubDate>Fri, 23 Feb 2007 13:29:48 -0600</pubDate>
<description><![CDATA[Perhaps the number one request that I get is: "Help me fix my product packaging." To which I always reply, "What exactly is the problem?" Surprisingly, very few people can actually answer why their product packaging isn't working. It seems simple on the surface but the true packaging problem might be caused by multiple reasons or a host of things that you have not done. I've created a short check list to help you determine what might create the problem. ]]></description>
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<title>How To Avoid Costly Packaging Mistakes</title>
<link>http://EzineArticles.com/457081</link>
<guid>http://EzineArticles.com/457081</guid>
<pubDate>Fri, 16 Feb 2007 13:16:31 -0600</pubDate>
<description><![CDATA[You invest so much time and money in product development, why not invest a little more and protect yourself from making a bad packaging mistake? It is easy to make a packaging error that comes back to haunt you after you have packaged the product and sent it on its way to the retailer's shelf. 

We think about bad packaging when they hit the news. ]]></description>
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<title>Packaging Valentine's Day For Profit</title>
<link>http://EzineArticles.com/447635</link>
<guid>http://EzineArticles.com/447635</guid>
<pubDate>Thu, 08 Feb 2007 16:55:33 -0600</pubDate>
<description><![CDATA[Holidays are a great time to market new packaging innovations.  Consumers look for that special something to celebrate the occasion and prowl the isles for that unique gift that means you are special to someone. Valentine's Day is one of the best holidays because it's emotionally connected to the heart; and the heart is at the crux of what connects product packaging to consumers. If your product packaging cannot "connect" to the consumer, then it will never make its way out of the door.]]></description>
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<title>Ten Packaging To Do's In 07</title>
<link>http://EzineArticles.com/432356</link>
<guid>http://EzineArticles.com/432356</guid>
<pubDate>Fri, 26 Jan 2007 10:44:47 -0600</pubDate>
<description><![CDATA[Well, we are into the New Year and everyone is making resolutions on how to improve in 07. It's time to think about your product and it's packaging too. Just like we do with our mental, emotional and physical aspects of our lives, think about improving and updating your packaging. You want it to mesh with consumer wants and needs.  Consumers are a moving target and what worked last year may not work in the years to come.]]></description>
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<title>10 Packaging Trends That Will Make Consumers Buy In 07</title>
<link>http://EzineArticles.com/422311</link>
<guid>http://EzineArticles.com/422311</guid>
<pubDate>Thu, 18 Jan 2007 12:17:37 -0600</pubDate>
<description><![CDATA[People are sick of conventional advertising. Let's face it, most of today's ads aren't working or, at best, aren't generating sales. So marketers need other methods of communicating the product's worth to the consumer. The package becomes an obvious and valuable means to that end. The point is if someone doesn't pick up your product they are never going to buy it.]]></description>
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<title>Politically Packaged Packaging</title>
<link>http://EzineArticles.com/413827</link>
<guid>http://EzineArticles.com/413827</guid>
<pubDate>Wed, 10 Jan 2007 14:49:40 -0600</pubDate>
<description><![CDATA[I know I promised my trends piece this week, but I just read an article about polar bears and how they may be placed on the endangered species list. Do you know that there are more polar bears now than there were 20 years ago? You wouldn't know it if you listened to the news. According to the media, polar bears are on the brink of extinction. That premise got me thinking about political spin and how it relates to what happens in the packaging industry. How packaging initiatives with the right spin can become "political" issues.]]></description>
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<title>7 Packaging Resolutions for the New Year</title>
<link>http://EzineArticles.com/400342</link>
<guid>http://EzineArticles.com/400342</guid>
<pubDate>Sun, 31 Dec 2006 15:56:44 -0600</pubDate>
<description><![CDATA[As 06 is winding down, I'd like you to take a moment to reflect on the past year from a packaging perspective. There were lots of stories in the news both good and bad about the role packaging has to play in our society. One thing that most consumers will think of is the "spinach crisis and plastic clamshells."]]></description>
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<title>The Death Of The Plastic Clamshell</title>
<link>http://EzineArticles.com/379773</link>
<guid>http://EzineArticles.com/379773</guid>
<pubDate>Fri, 08 Dec 2006 06:41:13 -0600</pubDate>
<description><![CDATA[Spare me, please. I'm sick of hearing about "wrap rage." It's worse than ever this year and it's not even Christmas yet. Despite all the publicity surrounding all the good things packaging does, keep the product safe and secure, the media is on the attack. It seems that this is a subject the public can really get in to (no pun intended). If you are into blogging, check out the words "Wrap Rage" and you will get an earful.]]></description>
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<title>I Hate Packaging</title>
<link>http://EzineArticles.com/372172</link>
<guid>http://EzineArticles.com/372172</guid>
<pubDate>Wed, 29 Nov 2006 16:53:54 -0600</pubDate>
<description><![CDATA[It's that time again (the holidays) when packaging will be getting top media coverage by its detractors. Those would be the people looking to complain about product packaging because it's too difficult to open or there is too much of it or they think it doesn't do its job properly.]]></description>
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<title>How Packaging Can Transform An Industry</title>
<link>http://EzineArticles.com/357777</link>
<guid>http://EzineArticles.com/357777</guid>
<pubDate>Mon, 13 Nov 2006 10:09:57 -0600</pubDate>
<description><![CDATA[Some industries are keeping current with innovative packaging technologies better than others. Packaging innovation can move your business from a commodity driven product into a premium product category. Not only that, it can build sales and create its own unique niche with little or no competition. Entire new categories of product have been created around a single niche market that may not have existed a few years ago.]]></description>
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<title>5 Easy Steps To Get Started Packaging Your Product</title>
<link>http://EzineArticles.com/342451</link>
<guid>http://EzineArticles.com/342451</guid>
<pubDate>Mon, 30 Oct 2006 15:28:08 -0600</pubDate>
<description><![CDATA[Feeling overwhelmed while trying to develop a package for your product? I'm not surprised. Packaging is the third largest industry in the country. In fact, there are more than 10,000 packaging manufactures in the US alone. The proliferation of material choices and vendors is extensive. To begin you will have to narrow the resource and material universe before you package anything.  That is your first step because you can't have a product without a package. 
]]></description>
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<title>Packaging: A Cause for Profit</title>
<link>http://EzineArticles.com/339019</link>
<guid>http://EzineArticles.com/339019</guid>
<pubDate>Fri, 27 Oct 2006 08:38:34 -0500</pubDate>
<description><![CDATA[As it turns out many new companies are jumping on the "cause marketing" bandwagon in conjunction with National Breast Cancer Awareness Month.

Right now breast cancer is the most popular cause used at market because it is October and it can be closely identified with marketing to women. (80% purchaser and decision maker.)]]></description>
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<title>Marketing Showdown: Mainstream Methods 0 - Packaging 10</title>
<link>http://EzineArticles.com/319294</link>
<guid>http://EzineArticles.com/319294</guid>
<pubDate>Thu, 05 Oct 2006 12:50:16 -0500</pubDate>
<description><![CDATA[Mainstream marketing and advertising is dying. That's the cue for packaging to step up to the plate and take its rightful place as a powerful product marketing and branding tool. "Ad Age" recently reported that a newly released book reports that 37% of all advertising is wasted. Quite frankly, I agree. I have been studying this issue for a while and examining advertising/marketing messages (especially on packaging) and it is apparent that the new generation of advertising is weak.  ]]></description>
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<title>5 Things Every Business Needs To Know About Packaging</title>
<link>http://EzineArticles.com/315994</link>
<guid>http://EzineArticles.com/315994</guid>
<pubDate>Mon, 02 Oct 2006 13:06:02 -0500</pubDate>
<description><![CDATA[When you are getting started it's so hard to understand the integral role packaging has to play in marketing and selling your product. Put simply, it's one of the most important product decisions you will have to make. There is a universe of packaging suppliers, materials and even regulations. Not to be overwhelmed, it is easy to navigate if you take it one step at a time. It is a process just like any other component in product development. They key is to know which packaging factors will influence your product's success --or failure.]]></description>
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<title>Produce Packaging Crisis</title>
<link>http://EzineArticles.com/306658</link>
<guid>http://EzineArticles.com/306658</guid>
<pubDate>Thu, 21 Sep 2006 16:10:09 -0500</pubDate>
<description><![CDATA[It's sad to say but it takes an event like the ecoli outbreak resulting from tainted spinach for the media to take notice of the role packaging has to play in our society. Now it's coming under some serious scrutiny. I was surprised to hear network TV mention the packaging and food security this week and tie it to the threat of bio-terrorism. Are they finally waking up to the role packaging has to play in modern society? ]]></description>
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<title>Controversial Packaging Topics Make Great Media Fodder</title>
<link>http://EzineArticles.com/280896</link>
<guid>http://EzineArticles.com/280896</guid>
<pubDate>Thu, 24 Aug 2006 15:02:56 -0500</pubDate>
<description><![CDATA[Packaging is in the news almost every day. Not in the obvious sense where the package is the focus, but behind the scenes playing an integral role in the story. The problem is most people aren't aware of packaging component and don't understand the importance of its function.
]]></description>
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<title>Packaging: The Hidden Power Player In A Global Society</title>
<link>http://EzineArticles.com/272787</link>
<guid>http://EzineArticles.com/272787</guid>
<pubDate>Fri, 18 Aug 2006 10:14:51 -0500</pubDate>
<description><![CDATA[Recent international events got me thinking about the role of packaging around the globe. As a result of the recent terrorist plot in the UK, I became more aware of how packaging really impacts our global society in many unique and hidden ways. Putting the nay-sayers aside, (The I Hate Packaging Club is not yet dead. In fact I'm adding a space for this very topic on my new website) packaging really is a major player in a global economy. Yet its role is either unknown or misunderstood by the vast majority of people.  ]]></description>
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<title>It's The Packaging That's Making You Fat</title>
<link>http://EzineArticles.com/259242</link>
<guid>http://EzineArticles.com/259242</guid>
<pubDate>Thu, 03 Aug 2006 02:26:52 -0500</pubDate>
<description><![CDATA[So what else is new? We blame packaging for just about everything including global warming (tee hee), so why not accuse it of making us FAT too?

It's hard to buy a  food product without some type of "fat" marketing message. Low fat, less carbs, sugarless and so on, but are these claims accurate? Are people getting fatter because they can't read the package? Is the packaging making them fat because it misleads the consumer? Can't we understand portion control or are we all slaves to the "supersize me" trend that permeates marketing messages?]]></description>
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<title>The Power Of The Package</title>
<link>http://EzineArticles.com/254460</link>
<guid>http://EzineArticles.com/254460</guid>
<pubDate>Thu, 27 Jul 2006 14:00:45 -0500</pubDate>
<description><![CDATA[Hey branders, marketers, product development managers and packaging pros. It's time to step up to the plate with your product packaging. Mainstream advertising is losing ground. No one is paying attention to it any more. That puts packaging in line to take its place and capture the consumer's attention and get up close and personal.
]]></description>
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<item>
<title>Packaging That Sells Products or Not</title>
<link>http://EzineArticles.com/233741</link>
<guid>http://EzineArticles.com/233741</guid>
<pubDate>Fri, 30 Jun 2006 11:23:03 -0500</pubDate>
<description><![CDATA[For the last couple of weeks I have been covering the negative impression that consumers have about packaging. I have tried to dissect all of the ranting and raving from nay-sayers about packaging that doesn't work. ]]></description>
</item>
<item>
<title>How To Package A Lobster</title>
<link>http://EzineArticles.com/225375</link>
<guid>http://EzineArticles.com/225375</guid>
<pubDate>Wed, 21 Jun 2006 12:05:06 -0500</pubDate>
<description><![CDATA[I'll have to admit that I thought long and hard about using this particular title. I don't want to offend PETA and have them on my case about the mistreatment of crustaceans. However, after reading about the "lobster incident" this week, it seemed to me that there definitely IS a misunderstanding about the handling of lobster. ]]></description>
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<item>
<title>Are You Wanted By The Packaging Police?</title>
<link>http://EzineArticles.com/221682</link>
<guid>http://EzineArticles.com/221682</guid>
<pubDate>Fri, 16 Jun 2006 12:23:56 -0500</pubDate>
<description><![CDATA[I finally had to speak out. The packaging industry is under attack by the "packaging police." 

There have been dozen of backlash articles about it in the news recently. To tell you the truth I'm sick of all the articles talking about freeing Barbie from her packaging prison and how may people went to the hospital because they injured themselves trying to open a plastic clamshell and other esoteric "packaging adventures." These issues about packaging have been beaten to death and then some. And don't forget the blogs. Some of the worst venting about packaging appears on personal blogs under the I've had a bad day column. ]]></description>
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<item>
<title>How To Package &quot;Skinny&quot;</title>
<link>http://EzineArticles.com/214957</link>
<guid>http://EzineArticles.com/214957</guid>
<pubDate>Wed, 07 Jun 2006 17:01:44 -0500</pubDate>
<description><![CDATA[I'll be the first to admit I not much for dieting as you probably guessed from reading last week "Beer Profits Drop Could it be the Packaging?". I do watch my weight, exercise daily and try to eat well balanced nutritious meals, But I'm still tempted though by products that say thin, slim, low calorie or even diet (yikes) on the package hoping to find a product that actually tastes good or resembles the real thing.]]></description>
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<item>
<title>Beer Profits Drop - Could It Be The Packaging?</title>
<link>http://EzineArticles.com/209022</link>
<guid>http://EzineArticles.com/209022</guid>
<pubDate>Wed, 31 May 2006 04:08:50 -0500</pubDate>
<description><![CDATA[I have been tracking the beer industry for a while and am wondering why they just don't "get it" in their marketing efforts. They continue to fail to package products that are appealing to seniors and women.  It's not just the calories that make this product less appealing to women and seniors (even with an overflow of tasteless low carb, low calorie introductions).  
]]></description>
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<item>
<title>Luggage Lessons Learned</title>
<link>http://EzineArticles.com/209020</link>
<guid>http://EzineArticles.com/209020</guid>
<pubDate>Tue, 30 May 2006 14:32:09 -0500</pubDate>
<description><![CDATA[I recently came back from the worst travel trip of my life. Although I have traveled all over the world, this was a simple trip to California yet it quickly moved to the top of the "disaster" list. I won't bore you with the gory details but it gave me food for thought about the relevance of business travel and the lessons one can learn.]]></description>
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<item>
<title>What Wal-Mart Wants Wal-Mart Gets</title>
<link>http://EzineArticles.com/199892</link>
<guid>http://EzineArticles.com/199892</guid>
<pubDate>Wed, 17 May 2006 18:33:01 -0500</pubDate>
<description><![CDATA[Wal-Mart, the world's largest retailer, has decided that it wants to sell organic food. They made the "big" announcement last week. Having shopped Wal-Mart looking for a natural or organics food section, I find this declaration to be long overdue. Currently, most of the nation's major food producers are hard at work developing organic versions of their best-selling products. ]]></description>
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<item>
<title>It's Easy Being Green - Packaging Your &quot;Green&quot; Brand</title>
<link>http://EzineArticles.com/190267</link>
<guid>http://EzineArticles.com/190267</guid>
<pubDate>Wed, 03 May 2006 19:41:31 -0500</pubDate>
<description><![CDATA[Last week, I wrote about packaging and the environment. Since then I have been flooded with a host of interesting new packaging and product introductions. Surprisingly much of the packaging innovation is coming from outside the U.S. than from our own national companies. 
]]></description>
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<item>
<title>The Five Deadly Sins Of Packaging Yourself</title>
<link>http://EzineArticles.com/185995</link>
<guid>http://EzineArticles.com/185995</guid>
<pubDate>Thu, 27 Apr 2006 05:36:42 -0500</pubDate>
<description><![CDATA[Deadly Sin #1 of Packaging Yourself - Not Staying Connected

How connected are you? Could you find help for a project, find another job or locate the most important resources for your career on deadline?

In today's faced-paced, ever-changing business environment it is important for you to keep your connections active. Remember the old adage "Out of sight out of mind"? Well, it's doubly true today. You are as memorable as your last communication. So, if you are not communicating, now what?
]]></description>
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<item>
<title>Earth Day Battle: Packaging vs The Environment</title>
<link>http://EzineArticles.com/182185</link>
<guid>http://EzineArticles.com/182185</guid>
<pubDate>Thu, 20 Apr 2006 17:39:47 -0500</pubDate>
<description><![CDATA[This is the week we celebrate Earth Day. Each year there is plenty to talk about besides global warming, although in this case the packaging lids are doing the talking. 

This from Stonyfield Farms-On April 22, the 36th Earth Day will be celebrated around the world. We're excited about it here because the Virtual Global March on Washington will conclude. ]]></description>
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<title>Are You  An Association Junkie?</title>
<link>http://EzineArticles.com/181535</link>
<guid>http://EzineArticles.com/181535</guid>
<pubDate>Wed, 19 Apr 2006 18:18:16 -0500</pubDate>
<description><![CDATA[Association -- It connotes people working together to achieve a common goal.  That goal could be anything from improving your education, finding a new job, getting more business, increasing your visibility or simply expanding your network of support resources.
]]></description>
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<item>
<title>Retail's First Moment Of Truth - The Package</title>
<link>http://EzineArticles.com/173045</link>
<guid>http://EzineArticles.com/173045</guid>
<pubDate>Wed, 05 Apr 2006 18:18:33 -0500</pubDate>
<description><![CDATA[What is a package any way? We all know it conveys a product from point A to point B. Besides the obvious of getting it there undamaged or not broken, what's a box supposed to do? ]]></description>
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<item>
<title>Be A Fool? How To Use April Fool's Day Wisely And Profitably</title>
<link>http://EzineArticles.com/166873</link>
<guid>http://EzineArticles.com/166873</guid>
<pubDate>Fri, 24 Mar 2006 13:48:38 -0600</pubDate>
<description><![CDATA[Saturday, April 1st is April Fool's Day. April Fools' Day, sometimes called All Fools' Day, is one of the most light-hearted days of the year. Its origins are uncertain. Some see it as a celebration related to the turn of the seasons, while others believe it stems from the adoption of a new calendar.  
]]></description>
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<item>
<title>The Most Underutilized Company Asset: The Female Employee</title>
<link>http://EzineArticles.com/166875</link>
<guid>http://EzineArticles.com/166875</guid>
<pubDate>Fri, 24 Mar 2006 13:14:39 -0600</pubDate>
<description><![CDATA[The variable that has the greatest impact on a company's bottom line is its employees. In today's business, that population is 50% women. One of the most misunderstood and unknown issues in personnel management currently is that women are leaving corporate America.
]]></description>
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<item>
<title>Has Your Packaging Gone To The Dogs?</title>
<link>http://EzineArticles.com/166308</link>
<guid>http://EzineArticles.com/166308</guid>
<pubDate>Thu, 23 Mar 2006 16:02:01 -0600</pubDate>
<description><![CDATA[Whether it's for Fido or for Morris, the market for pet products in "nontraditional" outlets (specific to retail outlets outside the traditional pet store venue) should reach nearly $4.2 billion by 2010, according to Market Trends.]]></description>
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<item>
<title>Branding Your Company From The Top Down</title>
<link>http://EzineArticles.com/165183</link>
<guid>http://EzineArticles.com/165183</guid>
<pubDate>Wed, 22 Mar 2006 05:32:40 -0600</pubDate>
<description><![CDATA[Do you ever stop and wonder why women are leaving your company? Are you unsure how to stem the tide of women leaving corporate America?]]></description>
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<item>
<title>She Said/She Said: The Real Way Women Communicate With Each Other</title>
<link>http://EzineArticles.com/165185</link>
<guid>http://EzineArticles.com/165185</guid>
<pubDate>Wed, 22 Mar 2006 05:26:41 -0600</pubDate>
<description><![CDATA[We all know that there is a distinct difference between the way men and women communicate in business. But what about woman to woman communication? Who talks about the way women deal with each other in their communications? It's not all that pretty and proper like some would have you believe.]]></description>
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<item>
<title>The Brain Drain</title>
<link>http://EzineArticles.com/165179</link>
<guid>http://EzineArticles.com/165179</guid>
<pubDate>Wed, 22 Mar 2006 05:21:38 -0600</pubDate>
<description><![CDATA[What ever happened to employee loyalty? You know the type: people who went to work for a company at a young age and then stayed there throughout their entire career.]]></description>
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<item>
<title>Fired, Laid Off, Unemployed Or About To Lose Your Job</title>
<link>http://EzineArticles.com/165177</link>
<guid>http://EzineArticles.com/165177</guid>
<pubDate>Wed, 22 Mar 2006 05:03:38 -0600</pubDate>
<description><![CDATA[The words that strike fear in all working people -- fired, terminated, laid off, let go, restructured, dismissed, downsized, rightsized -- translate into only one thing: You're back in the job market and beating the street for new employment opportunities. 
]]></description>
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<item>
<title>Is This Email Trash Or Treasure?</title>
<link>http://EzineArticles.com/162869</link>
<guid>http://EzineArticles.com/162869</guid>
<pubDate>Fri, 17 Mar 2006 08:41:09 -0600</pubDate>
<description><![CDATA[Think about how many emails you get in one day. Today's generation of professionals did not have the benefit of a course in E-tiquette. Consequently, we flew by the seat of our pants for a bit. It's time to rein it in. It is essential to deliver each piece of communication in a clear, accurate and professional manner. This is particularly true in E-blasts and in sending email to someone who doesn't know you. ]]></description>
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<item>
<title>What's Your ME Factor?</title>
<link>http://EzineArticles.com/162781</link>
<guid>http://EzineArticles.com/162781</guid>
<pubDate>Fri, 17 Mar 2006 06:47:38 -0600</pubDate>
<description><![CDATA[One of the most common business initiatives today is being a team player. In fact, I was recently questioned about this at women's leadership conference at Emory University. How do you stand out from the crowd when the company wants you to be a team player?
]]></description>
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<item>
<title>How To Tame Speaking Butterflies</title>
<link>http://EzineArticles.com/162340</link>
<guid>http://EzineArticles.com/162340</guid>
<pubDate>Wed, 15 Mar 2006 16:42:47 -0600</pubDate>
<description><![CDATA[Sounds like dangerous work, doesn't it? Butterflies can be very perilous. Everyone has caught them at one point, but there must be a way to tame or even overcome them!

Studies demonstrate that glossophobia or fear of public speaking is the number one source of anxiety in the United States.]]></description>
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<item>
<title>How To Create A Business Card</title>
<link>http://EzineArticles.com/162220</link>
<guid>http://EzineArticles.com/162220</guid>
<pubDate>Wed, 15 Mar 2006 15:19:46 -0600</pubDate>
<description><![CDATA[A properly prepared business card is one of the business tools many people overlook. For a small investment usually less than $30 for 500 cards you can tell the world that you are and what services you can provide. Your business card is a silent salesperson, so what will it say about you?  ]]></description>
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<item>
<title>Packaging Yourself</title>
<link>http://EzineArticles.com/162222</link>
<guid>http://EzineArticles.com/162222</guid>
<pubDate>Wed, 15 Mar 2006 15:10:48 -0600</pubDate>
<description><![CDATA[I have been fired/let go three times in the past.  None of these transitions were easy at the time, but they all aided in my personal development. Now I'm famous and those who fired me are not. I grew, they did not. How did I go from anonymous to world-renowned leader, entrepreneur and packaging expert extraordinaire? Let me show you my method for packaging myself.
]]></description>
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<item>
<title>Delegation Dilemmas</title>
<link>http://EzineArticles.com/161537</link>
<guid>http://EzineArticles.com/161537</guid>
<pubDate>Wed, 15 Mar 2006 06:11:11 -0600</pubDate>
<description><![CDATA[It's late Friday afternoon and everyone is packaging up to go home for the weekend except Janette. Her desk is still piled high with all those important assignments. Why does Janette still have work when no one else does?  She just can't let go. Others have a life, but she's too busy ensuring her importance to the company and working late. If she has her finger in every piece of the pie it will make her more important? The reality is that she does not impress anyone.]]></description>
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<item>
<title>The 10 P's Of Personal Packaging</title>
<link>http://EzineArticles.com/159614</link>
<guid>http://EzineArticles.com/159614</guid>
<pubDate>Fri, 10 Mar 2006 15:08:28 -0600</pubDate>
<description><![CDATA[There are 10 basic P's we can all incorporate into our business personas. Remember minding your P's and Q's your mother always told you.
Well, now we can all achieve that goal. Keep in mind this is a continuingly evolving process. No one can be perfect on every point. However, it is important to recognize that these attributes are a part of the well prepared competent professional and with a little practice it could be you.
]]></description>
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<item>
<title>How To Make Your Product Packaging Newsworthy</title>
<link>http://EzineArticles.com/158948</link>
<guid>http://EzineArticles.com/158948</guid>
<pubDate>Thu, 09 Mar 2006 19:39:00 -0600</pubDate>
<description><![CDATA[Recently mainstream media coverage of the packaging industry is more in-depth than usual. I see several articles about packaging every week. Unfortunately, the vast majority of the news articles deal with negative perceptions of packaging and its influence on society. In fact, dozens of articles were recently written in response to the Consumer Reports "Oyster Awards" with such titles as: "Today's Packaging Can Drive The Mild-Mannered To Rage" and "Open UP." Most of what was written in these articles did not bode well for packaging.
]]></description>
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<item>
<title>Beware Of The Ides Of March And Other Doomsday Theories</title>
<link>http://EzineArticles.com/158842</link>
<guid>http://EzineArticles.com/158842</guid>
<pubDate>Thu, 09 Mar 2006 18:46:24 -0600</pubDate>
<description><![CDATA[We all have recollections of historical dates of significance. So as you plan out your yearly calendar, have a little fun with what is going on in the outside world. Look for clever dates and innovation memorials that you can use as a marketing tool. Not only can you use these little tidbits to amuse yourself, you can also use them to reconnect with friends, colleagues, associates, bosses, potential employer, and reporters. ]]></description>
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<item>
<title>How To Speak Your Way To Fame And Fortune</title>
<link>http://EzineArticles.com/158315</link>
<guid>http://EzineArticles.com/158315</guid>
<pubDate>Thu, 09 Mar 2006 10:10:14 -0600</pubDate>
<description><![CDATA[How often do you wish you were more proficient at public speaking? Public speaking or giving presentations can take you places you might not ever get to go otherwise. It gives you the opportunity to meet people outside your circle and it opens doors that might have remained closed.
]]></description>
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<item>
<title>How To Handle A Bad Boss Situation</title>
<link>http://EzineArticles.com/155478</link>
<guid>http://EzineArticles.com/155478</guid>
<pubDate>Sat, 04 Mar 2006 04:56:20 -0600</pubDate>
<description><![CDATA[In our climb up the corporate ladder, sooner or later, most of us encounter a bad boss. Bosses, of course, are only human and can have bad days, money problems or family crises, just like the rest of us. Or they might be dealing with a bad boss themselves. Often, though, unfortunately, they're just someone who's landed in the wrong position for his or her personality and experience. 
]]></description>
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<item>
<title>Networking for Business</title>
<link>http://EzineArticles.com/155476</link>
<guid>http://EzineArticles.com/155476</guid>
<pubDate>Sat, 04 Mar 2006 04:41:19 -0600</pubDate>
<description><![CDATA[It used to be said that you are only as good as your Rolodex. 
Well, times have changed and that statement no longer holds true. Now, the mantra is "It's not who you know, but who knows you."]]></description>
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<item>
<title>How To Find A Job At  A Conference Event</title>
<link>http://EzineArticles.com/155468</link>
<guid>http://EzineArticles.com/155468</guid>
<pubDate>Sat, 04 Mar 2006 04:22:17 -0600</pubDate>
<description><![CDATA[ just came back from speaking at two separate conferences. The attendance level was high and each offered plenty of time for getting to know the attendees. As with most conversations, we inevitably discussed the job market. It was surprising to me the number of people that mentioned that they were aware of the articles I had written on career and professional development. In fact a couple of people congratulated me on a job well done. ]]></description>
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<title>His Move - You Lose -- Or NOT</title>
<link>http://EzineArticles.com/155467</link>
<guid>http://EzineArticles.com/155467</guid>
<pubDate>Sat, 04 Mar 2006 04:07:17 -0600</pubDate>
<description><![CDATA[Only about 30% of women make more than their husbands do, so when relocation happens chances are she is the one making the career adjustment. Consequently, if she's the one making the sacrifice what can HE do to help HER with the transition? ]]></description>
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<item>
<title>How To Find A Good Recruiter</title>
<link>http://EzineArticles.com/154186</link>
<guid>http://EzineArticles.com/154186</guid>
<pubDate>Wed, 01 Mar 2006 19:59:32 -0600</pubDate>
<description><![CDATA[Finding a recruiter that best matches your personality, professional needs, and profile can be difficult under the best of circumstances. The best time to find one is while you are employed. Locating one at this time allows you to be more particular. ]]></description>
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<item>
<title>Resume Killers: Overused Words That Turn Employers Off</title>
<link>http://EzineArticles.com/154179</link>
<guid>http://EzineArticles.com/154179</guid>
<pubDate>Wed, 01 Mar 2006 19:36:30 -0600</pubDate>
<description><![CDATA[When the opportunity arises, whether it is a planned job hunt or one that occurs in a crisis mode, it's easy to fall into a trap of using a resume template as a guideline because you are eager to have one prepared. ]]></description>
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<item>
<title>What Can NASCAR Teach Us About Packaging?</title>
<link>http://EzineArticles.com/153620</link>
<guid>http://EzineArticles.com/153620</guid>
<pubDate>Tue, 28 Feb 2006 15:56:03 -0600</pubDate>
<description><![CDATA[The first NASCAR race of 2006 ran recently at Daytona and I was surprised by the number of new product sponsors. For years NASCAR has been a "good ol boy" thing, however, marketers have finally realized that this is huge untapped and under marketed advertising segment.]]></description>
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<item>
<title>How to Have A Recruiter Find You  - FAST</title>
<link>http://EzineArticles.com/153678</link>
<guid>http://EzineArticles.com/153678</guid>
<pubDate>Tue, 28 Feb 2006 15:52:27 -0600</pubDate>
<description><![CDATA[You are in a panic. You need a job fast and recruiters won't return your call. You don't have anything on the back burner because you thought you could just call the recruiter and get set up.  After all everyone knows a recruiter or two. Well, times have changed. Recruiters hold the cards now. ]]></description>
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<item>
<title>How To Ask  For A Raise</title>
<link>http://EzineArticles.com/153672</link>
<guid>http://EzineArticles.com/153672</guid>
<pubDate>Tue, 28 Feb 2006 15:10:25 -0600</pubDate>
<description><![CDATA[Asking for a raise is difficult under the best of circumstances. Asking for one in today's economy and business climate is down right brave. However, the fact remains that if you believe you deserve a raise, you need to make the request.]]></description>
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<item>
<title>The Six Degrees Of  Networking</title>
<link>http://EzineArticles.com/153584</link>
<guid>http://EzineArticles.com/153584</guid>
<pubDate>Tue, 28 Feb 2006 12:53:54 -0600</pubDate>
<description><![CDATA[Let's talk about your network. Whether you know it or not you have several different types of networks: business, family, friends, community, acquaintances and so on. So, what are you doing to build and/or maintain the relationships in those networks? ]]></description>
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<item>
<title>Make Your Own History During Women's History Month</title>
<link>http://EzineArticles.com/153586</link>
<guid>http://EzineArticles.com/153586</guid>
<pubDate>Tue, 28 Feb 2006 12:38:55 -0600</pubDate>
<description><![CDATA[March is Women's History Month. That being said, the truth is that women AND men can make their own history and capitalize on this month's observance. Guys don't get dispirited; you really can capitalize on the popularity of Women's history events.  After all, women make up more than 50% of the population so there are hundreds of ways to spin publicity no matter your gender. ]]></description>
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<item>
<title>Negotiating What You Deserve</title>
<link>http://EzineArticles.com/153088</link>
<guid>http://EzineArticles.com/153088</guid>
<pubDate>Mon, 27 Feb 2006 16:00:31 -0600</pubDate>
<description><![CDATA[Negotiation is the art of following a process. The more often you practice negotiation, the better you get at it. It is essential to know when you must negotiate. It's often very difficult to stand your ground and say no or respond that the option available is not acceptable. The first couple of times you find yourself saying no might be very stressful, but the rewards are well worth the effort. Let's review a couple of scenarios. ]]></description>
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<item>
<title>March Is For Marketing</title>
<link>http://EzineArticles.com/150961</link>
<guid>http://EzineArticles.com/150961</guid>
<pubDate>Thu, 23 Feb 2006 14:36:23 -0600</pubDate>
<description><![CDATA[I know how hard it is to get a creative marketing campaign started but take a quick peek at the month of March. Opportunities abound. In March, you will see a stellar array of occasions for marketing and promotions -- even for the most novice of marketers.]]></description>
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<item>
<title>The Outside Of The Box Is As Important As What Is Inside</title>
<link>http://EzineArticles.com/149342</link>
<guid>http://EzineArticles.com/149342</guid>
<pubDate>Tue, 21 Feb 2006 09:45:34 -0600</pubDate>
<description><![CDATA[So many people never think about the package when they develop a product.  Packaging should be the first thought in product development -not the last. Without the package, you couldn't even have a product to sell or ship. After all, the package transports the product from point A to point B, protects it and secures the contents inside.]]></description>
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<item>
<title>What's Your IQ? - Interview Quotient</title>
<link>http://EzineArticles.com/149350</link>
<guid>http://EzineArticles.com/149350</guid>
<pubDate>Tue, 21 Feb 2006 09:01:38 -0600</pubDate>
<description><![CDATA[You just got The Call:  A member of the press wants to interview you! Whether you're a solo practitioner, a small businessperson, or an employee of a major corporation, if you are smart, you will accept immediately. You can worry about the consequences later. The only exception to that rule is if you are an employee of a small or large corporation, it's always a good idea (and sometimes even mandatory) to check with management before talking to the media. You want to be sure that what you say reflects the corporate "party line."]]></description>
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<item>
<title>How To Ace An Interview: Planner And Check List</title>
<link>http://EzineArticles.com/148662</link>
<guid>http://EzineArticles.com/148662</guid>
<pubDate>Mon, 20 Feb 2006 09:20:06 -0600</pubDate>
<description><![CDATA[The interview is a very important part of the job search process. It is, however, only part of the process. The first step of the interview is to prepare for the interview. The key to a successful interview is advance preparation. Solidifying yourself as the best candidate comes after the interview. This interview planner covers the three stages of a successful interview -before, during and after. ]]></description>
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<item>
<title>Dealing With Deadlines</title>
<link>http://EzineArticles.com/148282</link>
<guid>http://EzineArticles.com/148282</guid>
<pubDate>Sun, 19 Feb 2006 16:23:15 -0600</pubDate>
<description><![CDATA[Deadlines are a fact of life. We all have them, but if you are a procrastinator like me they jump up without warning. I've learned a trick that seems to keep deadline from appearing when I least expected them. I put them on my email calendar at a minimum of two weeks out and then send myself a repeat reminder weekly.  But let's be honest here, do any of us do our best job when we are scrambling to meet a deadline? I know I don't. The more time I can devote to serious thought pertaining to a project the better the outcome.]]></description>
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<title>Is Your Package A Candidate For The &quot;Oyster&quot; Award?</title>
<link>http://EzineArticles.com/147300</link>
<guid>http://EzineArticles.com/147300</guid>
<pubDate>Fri, 17 Feb 2006 13:47:03 -0600</pubDate>
<description><![CDATA[Is your package a candidate for the "oyster" award? According to Consumer Reports, this is not a good thing. The March issue of Reports lambastes the packaging industry for a variety of faults in product packaging. It even identifies which packages they consider to be among the worst. To its credit, the article does show examples of new and improved packaging of the so-called problem child packaging. Not surprisingly much of it revolves around the difficulty of opening and closing packages, especially clamshells. This is a notoriously thorny issue.]]></description>
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<item>
<title>There Is No &quot;I&quot; In Team</title>
<link>http://EzineArticles.com/147139</link>
<guid>http://EzineArticles.com/147139</guid>
<pubDate>Fri, 17 Feb 2006 09:59:23 -0600</pubDate>
<description><![CDATA[There is no "I" in team. That is the team player mantra, right? We hear it all the time. Everyone constantly tells us why it is important to be a part of the team and not perform as an individual. The "team" is the party line in corporate America. Why can't someone still be an individual? What are we, lemmings? ]]></description>
</item>
<item>
<title>A Valentine Heart Should Be More Than Just A Box Of Chocolate</title>
<link>http://EzineArticles.com/142275</link>
<guid>http://EzineArticles.com/142275</guid>
<pubDate>Thu, 09 Feb 2006 09:48:45 -0600</pubDate>
<description><![CDATA[Well, it is that time again when hearts are all a flutter with sending and getting Valentines Day gifts. Do you know that Richard Cadbury invented the first Valentines Day candy box in the late 1800s? Or that the Chocolate Manufacturers Association of America reports that 36 million boxes of chocolate are sold for Valentines Day?  Cha-ching for candy companies.]]></description>
</item>
<item>
<title>Launching A Brand At The Super Bowl With &quot;Dreadful&quot; Packaging</title>
<link>http://EzineArticles.com/141794</link>
<guid>http://EzineArticles.com/141794</guid>
<pubDate>Wed, 08 Feb 2006 14:56:47 -0600</pubDate>
<description><![CDATA[I picked this up on the news this week and was interested to hear Ad Age critic Bob Garfield's take on the Super Bowl ad for American Home Health.  Although he loved the ad, he hated the packaging and in most cases the packaging is what will sell the product -- or not. ]]></description>
</item>
<item>
<title>Do You Have A Big Head Bio?</title>
<link>http://EzineArticles.com/141743</link>
<guid>http://EzineArticles.com/141743</guid>
<pubDate>Wed, 08 Feb 2006 13:08:08 -0600</pubDate>
<description><![CDATA[Do you have a bio that really touts your talents? Do you have a bio that demonstrates how good you are at what you do? Do you have a Big Head Bio? That means exactly what you think. It is a bio that screams from the page, I am great at what I do!

 
]]></description>
</item>
<item>
<title>Bartering For More Business</title>
<link>http://EzineArticles.com/141222</link>
<guid>http://EzineArticles.com/141222</guid>
<pubDate>Tue, 07 Feb 2006 15:23:40 -0600</pubDate>
<description><![CDATA[One of the most overlooked methods of doing business is using the barter system. People assume that you have to pay money in exchange for the receipt of something of value. Not only is this not true, it makes good business sense to barter for the exchange of goods and services. Bartering is a great way to get and give something of value without spending a dime. ]]></description>
</item>
<item>
<title>How To Use Valentine's Day As a Marketing Tool</title>
<link>http://EzineArticles.com/139207</link>
<guid>http://EzineArticles.com/139207</guid>
<pubDate>Fri, 03 Feb 2006 16:27:54 -0600</pubDate>
<description><![CDATA[Valentine's Day is coming up and it's not just for sweethearts 
and lovers. It's the perfect time to let those who have supported you over the years know that you appreciate them. It's the perfect time to rekindle a business relationship with someone you have lost track of. It also provides a nice time to send a reminder to clients you haven't heard from in a while.]]></description>
</item>
<item>
<title>Fear Factor Packaging</title>
<link>http://EzineArticles.com/138279</link>
<guid>http://EzineArticles.com/138279</guid>
<pubDate>Thu, 02 Feb 2006 07:29:29 -0600</pubDate>
<description><![CDATA[I'm getting really nervous with the daily security threats that abound in the news. People forget that packaging has an important role to play in helping keep our products safe for consumption. Remember the Tylenol packaging incident? Many packaging applications, such as the tamper evident seal and the shrink wrap band, were invented as a result of that incident. Frighteningly, a major concern should be our food supply. One bio-terrorism incident in our food supply could be a thousand times more deadly than 9/11. ]]></description>
</item>
<item>
<title>Lessons I Learned From A Ground Hog</title>
<link>http://EzineArticles.com/137786</link>
<guid>http://EzineArticles.com/137786</guid>
<pubDate>Wed, 01 Feb 2006 09:10:09 -0600</pubDate>
<description><![CDATA[The lowly groundhog, often called a woodchuck, is the only mammal to have a day named in his honor. The groundhog's day is February 2. Granted, it's not a federal holiday and nobody gets off work. However, we all know about it and most of us check the news to see if the groundhog has seen his shadow. Consider how many of you recognize the name Punxsutawney Phil. Amazing, isn't it. That's brand recognition at its finest -- it's not even for a human.]]></description>
</item>
<item>
<title>Packaging By The Numbers - Demographic Challenges</title>
<link>http://EzineArticles.com/136231</link>
<guid>http://EzineArticles.com/136231</guid>
<pubDate>Sun, 29 Jan 2006 15:25:53 -0600</pubDate>
<description><![CDATA[One of the most frequent questions I am asked about packaging is what's hot in packaging? Interestingly, the answer is not what you might think. What is hot in packaging now is determined by who is buying and where? ]]></description>
</item>
<item>
<title>Bubble Wrap Branding</title>
<link>http://EzineArticles.com/134887</link>
<guid>http://EzineArticles.com/134887</guid>
<pubDate>Thu, 26 Jan 2006 15:30:07 -0600</pubDate>
<description><![CDATA[I'm always seeking fun and creative ways to market my clients, 
and myself so I just couldn't overlook this opportunity. Chase's 
Calendar of Events has chosen January 30 as this year's day when 
Americans should stop and appreciate the uniqueness and 
versatility of Bubble Wrap. 
]]></description>
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