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<title>John P. Hayes Ph.D. - EzineArticles Expert Author</title>
<link>http://EzineArticles.com/expert/John_P._Hayes_Ph.D.</link>
<pubDate>Wed, 15 Feb 2012 07:19:31 -0600</pubDate>
<image><title>John P. Hayes Ph.D. - EzineArticles Expert Author</title>
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<description><![CDATA[John Hayes has worked in the franchise community as a consultant, franchisee and franchisor since 1979. He is the author of several franchise-related books and countless articles that have appeared in media worldwide. Dr. Hayes has served as an advisor to franchisors, franchisees and small business owners internationally. His areas of expertise include management development, marketing, customer service, training, and strategic planning. He is the author or co-author of 18 non-fiction books including the Franchise Pre-Investment Checklist, Franchising: The Inside Story, Start Small, Finish Big, You Can't Teach A Kid To Ride A Bike At A Seminar and most recently ... ]]></description>
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<title>Evaluate the Marketing System Before Investing in a Franchise - Does it Deliver the Right Customers?</title>
<link>http://EzineArticles.com/2614960</link>
<guid>http://EzineArticles.com/2614960</guid>
<pubDate>Fri, 17 Jul 2009 09:29:08 -0500</pubDate>
<description><![CDATA[Marketing acumen, expertise, implementation and buying power are among the major motivators for people who buy franchises. Most buyers admit that they're not very good at marketing, and they can't afford to do it on their own. Therefore they look to franchise companies, particularly to franchisors, to handle that aspect of business development for them. Which explains the reason for many of the disgruntled franchisees.]]></description>
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<title>Is Your Franchise Marketing System Turning Profits Or Running You Out of Business?</title>
<link>http://EzineArticles.com/2604042</link>
<guid>http://EzineArticles.com/2604042</guid>
<pubDate>Wed, 15 Jul 2009 13:08:13 -0500</pubDate>
<description><![CDATA[You know there are "right" customers and "wrong" customers and while you may not (yet) know how to tell them apart before they become your customer, you know that the "wrong" customers deliver the least value and create the majority of problems in your business. It's not enough to drive customers through the doors of a franchise, or any business. You've got to drive the "right" customers through the doors! Most businesses, and most marketing systems, do not fulfill that objective. And that's one reason why franchises struggle and fail.]]></description>
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<item>
<title>Consult Your Answer Book to Determine Which Customers to Keep and Which Customers to Let Go</title>
<link>http://EzineArticles.com/2564939</link>
<guid>http://EzineArticles.com/2564939</guid>
<pubDate>Wed, 08 Jul 2009 08:43:33 -0500</pubDate>
<description><![CDATA[All customers are not created equal and not all customers should be your customers. But who do you let go? With the answers to several key questions you can make those decisions flawlessly and improve your business! Some customers need their independence and I urge you to give it to them.]]></description>
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<item>
<title>3 Ways Franchise Brokers Deliver Value to the Franchising Community</title>
<link>http://EzineArticles.com/2405212</link>
<guid>http://EzineArticles.com/2405212</guid>
<pubDate>Tue, 30 Jun 2009 12:16:28 -0500</pubDate>
<description><![CDATA[Historically franchisers would not use franchise brokers to sell franchises, but times have changed. There are now good reasons why franchisers will use brokers, in spite of the investment. What still troubles franchisors, however, is the value the broker delivers to franchising...and whether or not the broker can be trusted!]]></description>
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<item>
<title>The Most Important Question to Ask Before You Say &quot;Yes&quot; to a Franchisor</title>
<link>http://EzineArticles.com/2537457</link>
<guid>http://EzineArticles.com/2537457</guid>
<pubDate>Tue, 30 Jun 2009 08:24:27 -0500</pubDate>
<description><![CDATA[The single most important question to ask franchisees before you invest your money in a franchise. Plus, six steps to help you question franchisees.]]></description>
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<item>
<title>Which Kind of Franchise Company Are You Cultivating - &quot;One For All&quot; Or &quot;Us Vs Them&quot;?</title>
<link>http://EzineArticles.com/2537090</link>
<guid>http://EzineArticles.com/2537090</guid>
<pubDate>Mon, 29 Jun 2009 17:59:58 -0500</pubDate>
<description><![CDATA[Many franchisors and franchisees continue to approach today's challenges as they did in the good ole' days. Out of habit, they seem to think that for one to win someone (or many) must lose. That kind of thinking shouldn't ever exist in franchising, but of course it does by human nature. Here's a better way to cultivate a franchise company. The type of company prospective franchisees want to join!]]></description>
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<item>
<title>Creating Loyalty Only Occurs When There's Value, And Value is in the Eye of the Customer</title>
<link>http://EzineArticles.com/2391655</link>
<guid>http://EzineArticles.com/2391655</guid>
<pubDate>Wed, 27 May 2009 15:08:17 -0500</pubDate>
<description><![CDATA[Giving customers what they really want isn't as simple as selling them the products or services that they're buying. Because quite often, customers don't know what they want until it shows up! Once you discover what they want, however, you'll develop loyalty among your customers, and that will keep them -- and their money -- coming back to your location, your Web site, your business, time after time. Unfortunately, most small business owners, including franchisors and franchisees, miss this point. They're more concerned about making a sale than they are in creating loyalty.]]></description>
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<title>If You're an Entrepreneur Who Bought a Franchise and You're Frustrated, Read This - It Explains Why!</title>
<link>http://EzineArticles.com/2391735</link>
<guid>http://EzineArticles.com/2391735</guid>
<pubDate>Wed, 27 May 2009 15:04:49 -0500</pubDate>
<description><![CDATA[If you're a franchiser who has sold a franchise to an entrepreneur, read this! It explains why you're frustrated. If you're an entrepreneur who bought a franchise, read this! It explains why you're frustrated, too. Hurry! Because in neither case will things get better. Of that I am certain. So is Michael E. Gerber, author of The E-Myth.]]></description>
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<item>
<title>Your Number 1 Priority Now Should Be Customer Retention - But Can You Even Name Your Top Customers?</title>
<link>http://EzineArticles.com/2351697</link>
<guid>http://EzineArticles.com/2351697</guid>
<pubDate>Fri, 15 May 2009 16:44:25 -0500</pubDate>
<description><![CDATA[Who's going out of their way to keep you as a customer these days? ...Can't think of anyone? You're probably right. And isn't that just wrong? Especially now. Your focus must be on customer retention. And that's not a routine function for most business owners.]]></description>
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<title>Happy Graduation - Daddy Bought You a Franchise! 7 Ways to Protect Your Money - And Your Kid</title>
<link>http://EzineArticles.com/2343431</link>
<guid>http://EzineArticles.com/2343431</guid>
<pubDate>Fri, 15 May 2009 10:57:07 -0500</pubDate>
<description><![CDATA[Investing in a franchise may seem like the ultimate graduation gift for your child, but it may turn into a financial and family disaster! If you're thinking about doing it, here are 7 tips that will help you protect your money... and your kid!]]></description>
</item>
<item>
<title>Does Inaccessibility Make You Feel More Important As a CEO?</title>
<link>http://EzineArticles.com/2343458</link>
<guid>http://EzineArticles.com/2343458</guid>
<pubDate>Thu, 14 May 2009 16:30:04 -0500</pubDate>
<description><![CDATA[The Wall Street Journal is calling... they want a quote from your CEO for an article they're running about your industry, and it would behoove your company to be represented. Would result in numerous franchise sales leads, as well as other inquiries that could lead to growth opportunities for your business! Problem is, the WSJ reporter can't reach your CEO! Many CEOs think it's smart to hide... makes them feel more important.]]></description>
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<title>How Much Are You Losing by Not Franchising Your Business? 6 Factors You Must Consider</title>
<link>http://EzineArticles.com/2322395</link>
<guid>http://EzineArticles.com/2322395</guid>
<pubDate>Mon, 11 May 2009 10:39:41 -0500</pubDate>
<description><![CDATA[We've seen numerous articles through the years about what it costs to franchise your business, but I suggest you think about it another way: What's it cost you not to franchise your business? Consider these 6 factors, then you'll know what it's costing you not to be a franchise company. You'll probably discover that the loss is far greater than the cost to franchise!]]></description>
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<title>How to Tell If a Franchise Company is 'Churning' Franchises Or Hiding Failure</title>
<link>http://EzineArticles.com/2288410</link>
<guid>http://EzineArticles.com/2288410</guid>
<pubDate>Fri, 08 May 2009 11:14:23 -0500</pubDate>
<description><![CDATA[All franchise companies lose franchisees. They leave the franchise network for many reasons, including good reasons. However, some franchisees may leave because they couldn't make money or they couldn't get along with the franchiser. Before you select a franchise to buy, you're well advised to find out how many franchisees leave the system each year, and why. The information is there for you to discover, but you will have to ask for it! Seasoned franchise sales broker provides guidelines to help you.]]></description>
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<title>Helping Franchisees Recognize the Value of a Customer</title>
<link>http://EzineArticles.com/2288565</link>
<guid>http://EzineArticles.com/2288565</guid>
<pubDate>Sat, 02 May 2009 11:00:01 -0500</pubDate>
<description><![CDATA[Franchisees: What's a customer worth to you? That's a question every franchisee must answer! Unfortunately, few franchisees can. Without knowing the value of a customer, you may be losing money. Once you know that value, you're more likely to concentrate on keeping customers, not just finding new customers.]]></description>
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<title>5 Steps to Help You Determine Whose Opinion Counts When You Interview Franchisees</title>
<link>http://EzineArticles.com/2288533</link>
<guid>http://EzineArticles.com/2288533</guid>
<pubDate>Fri, 01 May 2009 14:44:33 -0500</pubDate>
<description><![CDATA[As you do your homework to determine which franchise to buy (or if you should buy one at all), you'll likely hear a variety of opinions and comments shared by existing franchisees. Your challenge: Who to listen to? Not all franchises are created equal; some are better than others. However, all franchisees have opinions! Here are 5 guidelines to help you figure out who makes sense and who doesn't, and ultimately who you should listen to.  Making sense of what franchisees say  Whose opinions count the most when you're interviewing franchisees?  Here are 5 guidelines to help you interview franchisees and make sense of what they say:]]></description>
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<title>Veteran Franchisee Explains Three Challenges Facing All Franchisees in Current Economy</title>
<link>http://EzineArticles.com/2288477</link>
<guid>http://EzineArticles.com/2288477</guid>
<pubDate>Fri, 01 May 2009 14:42:13 -0500</pubDate>
<description><![CDATA[Successful franchisee, Ed Totanes, who took advantage of the Veterans Transition Franchise Initiative (VetFran) to buy his franchise several years ago, recently discussed franchising with veterans of the U.S. armed forces in Washington, DC. He explained several major challenges that face franchisees today. He also explained why veterans make better franchisees!]]></description>
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<title>Understand Why People Buy Franchises and You'll Attract More Franchisees</title>
<link>http://EzineArticles.com/2241011</link>
<guid>http://EzineArticles.com/2241011</guid>
<pubDate>Thu, 23 Apr 2009 07:32:31 -0500</pubDate>
<description><![CDATA[Buying motivators are the same whether you're a franchisor advertising for franchisees, or you're a franchisee advertising for customers. Appeal to the wrong motivators and you're advertising will be less effective. Want more franchisees, or more customers? Appeal to both the buyer's emotional and logical motivators.]]></description>
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<title>Three Main Reasons Why People Buy Franchises - Don't Fool Yourself, They Include Your Reasons Too!</title>
<link>http://EzineArticles.com/2240985</link>
<guid>http://EzineArticles.com/2240985</guid>
<pubDate>Thu, 23 Apr 2009 07:30:47 -0500</pubDate>
<description><![CDATA[Three primary emotions motivate people to buy franchises. You can try to fool yourself into thinking that you're buying a franchise for another, i.e. "better" reason, but it won't help. It's human nature to be driven emotionally to buy. Best thing is not to fight it, but understand it. Then you can protect yourself!]]></description>
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<title>Why Are You Really Buying a Franchise?</title>
<link>http://EzineArticles.com/2238736</link>
<guid>http://EzineArticles.com/2238736</guid>
<pubDate>Wed, 22 Apr 2009 10:49:00 -0500</pubDate>
<description><![CDATA[If you're thinking about buying a franchise, chances are someone will try to talk you out of it. They'll say, "You don't need to buy a franchise... you already know how to (make whatever the franchise makes) better than any franchise. Your product is superior. Don't buy a franchise. You'll just have to pay them fees forever and you don't need to." They're trying to help you, but they're missing the point. You've got good reasons for buying a franchise. What's important is that you know what they are! Otherwise, you may get talked out of doing something that would have saved your business!]]></description>
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<title>Franchisers - How Many Franchisees Are You Keeping For a Lifetime?</title>
<link>http://EzineArticles.com/2238698</link>
<guid>http://EzineArticles.com/2238698</guid>
<pubDate>Wed, 22 Apr 2009 10:33:03 -0500</pubDate>
<description><![CDATA[Most franchisers don't seem to know about the lifetime value of a franchisee. And that's because they don't know what business they're in. They think they're in the pizza business, or the people business, or the American Dream Building business, or the customer service business. God help them! If they don't focus on keeping franchisees for a lifetime, they're likely to go out of business. This article includes several low-cost ideas to help franchisors keep franchisees longer--maybe for a lifetime!]]></description>
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<title>Are Franchisees Legally Obligated to Succeed When They Buy a Franchise?</title>
<link>http://EzineArticles.com/2217174</link>
<guid>http://EzineArticles.com/2217174</guid>
<pubDate>Thu, 16 Apr 2009 14:17:44 -0500</pubDate>
<description><![CDATA[No one buys a franchise thinking they are going to fail, but failures do occur. And then what happens? The franchisee closes shop, shuts down the unit, and folds up the business. But is that the end of paying fees to the franchisor and others? Maybe not! Franchisees need to be aware of the consequences of failure because their franchisors expect them to succeed and may in fact hold them legally responsible for their success--or at least the fees that come from success!]]></description>
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<title>Are Franchisees Just Churning Businesses Or Are They Actually Turning Out Profits?</title>
<link>http://EzineArticles.com/2213063</link>
<guid>http://EzineArticles.com/2213063</guid>
<pubDate>Thu, 16 Apr 2009 11:28:39 -0500</pubDate>
<description><![CDATA[Franchisers in the United States are required by federal law to tell prospective franchisees how many franchises they sold and retained from year to year. That's good information for anyone who wants to buy a franchise. But it's not enough information to help you determine if the franchisees are operating profitably. And that's what you really want to know. Here's what you can do to find out the answer before you buy a franchise.]]></description>
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<title>Ask the &quot;Happy Questions&quot; Before You Buy a Franchise</title>
<link>http://EzineArticles.com/2213051</link>
<guid>http://EzineArticles.com/2213051</guid>
<pubDate>Thu, 16 Apr 2009 11:22:37 -0500</pubDate>
<description><![CDATA[What will make you happy? It's a question many people don't ask before they buy a franchise. Then they find out that while they bought a good franchise, they didn't buy one that makes them happy. Too late! Ask that question--and related "happy" questions--before you invest your money in buying a franchise.]]></description>
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<title>There Are No Guarantees When You Buy a Franchise - Accept That Risk Or Keep Your Job!</title>
<link>http://EzineArticles.com/2212983</link>
<guid>http://EzineArticles.com/2212983</guid>
<pubDate>Thu, 16 Apr 2009 09:59:32 -0500</pubDate>
<description><![CDATA[No matter what you've been told, franchises are not sold with guarantees. Even after you're up and running, and making money, you're likely to face challenges that will put your business at risk. If you're looking for guarantees, don't buy a franchise. Keep your job! (Of course, it's not guaranteed either).]]></description>
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<title>Got Retirement Money? Then You've Got Money to Buy Your Own Franchise</title>
<link>http://EzineArticles.com/2163100</link>
<guid>http://EzineArticles.com/2163100</guid>
<pubDate>Wed, 08 Apr 2009 09:44:36 -0500</pubDate>
<description><![CDATA[An unpublicized tax law is helping thousands of people buy franchises . . . If you've got a 401(k) or other retirement funds, you're just four steps away (and not many more days) from funding your own franchise acquisition, even if you've been told you can't use the money to invest in a business.]]></description>
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<title>97% of Franchises Succeed? Here's What the US Government Actually Said</title>
<link>http://EzineArticles.com/2159111</link>
<guid>http://EzineArticles.com/2159111</guid>
<pubDate>Mon, 06 Apr 2009 08:48:02 -0500</pubDate>
<description><![CDATA[During the recent International Franchise Expo in Washington, DC, one of my students asked me if it was true that the U.S. Department of Commerce determined that franchises succeed 97% of the time. "Where'd you'd see that information?" I asked.]]></description>
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<title>Exploding Five Myths About Franchising</title>
<link>http://EzineArticles.com/2115754</link>
<guid>http://EzineArticles.com/2115754</guid>
<pubDate>Tue, 24 Mar 2009 13:27:32 -0500</pubDate>
<description><![CDATA[Maybe you've thought about buying a franchise but you never seriously considered it because someone told you it's too risky, it's not a good idea, it's for rich people, or it's for people other than you...Unfortunately, there's a lot of information about franchising and much of it is wrong. Perhaps the information below will help you think differently about investing in your own franchise.]]></description>
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<title>9 Reasons to Buy a Franchise Now</title>
<link>http://EzineArticles.com/2115625</link>
<guid>http://EzineArticles.com/2115625</guid>
<pubDate>Tue, 24 Mar 2009 13:13:51 -0500</pubDate>
<description><![CDATA[Now may be the best time for you to buy a franchise, especially if you're unemployed and don't want to be employed again! Building a business is difficult in the best of times and now that we're in a recession you will need the help of successful people to thrive--that bodes well for franchising. Here are 9 reasons why now may be the time for you to buy a franchise.]]></description>
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<title>Five Qualifiers to Consider Before You Join a Mastermind</title>
<link>http://EzineArticles.com/2112913</link>
<guid>http://EzineArticles.com/2112913</guid>
<pubDate>Tue, 24 Mar 2009 08:06:45 -0500</pubDate>
<description><![CDATA[Through the ages many great achievers in business (and franchising) have relied on peer or mastermind groups to help them build satisfying and profitable businesses. By tapping into the "sum and substance of the intelligence, experience, knowledge and spiritual forces" of others, many mastermind members go on to build amazing enterprises.]]></description>
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<title>Franchising Your Business in a Recession Might Be Your Best Move</title>
<link>http://EzineArticles.com/2108486</link>
<guid>http://EzineArticles.com/2108486</guid>
<pubDate>Mon, 23 Mar 2009 11:49:42 -0500</pubDate>
<description><![CDATA[Using other people's money to expand your business may be the best reason to franchise your business during a recession. But it can't be the only reason. Here are six points to consider before you decide if it makes sense to franchise your business.]]></description>
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<title>Franchising - Everyman's Ticket to Financial Freedom?</title>
<link>http://EzineArticles.com/1995306</link>
<guid>http://EzineArticles.com/1995306</guid>
<pubDate>Mon, 23 Feb 2009 13:37:41 -0600</pubDate>
<description><![CDATA[For every man and every woman, buying and operating a franchise may be the ticket to financial freedom.  Will franchising work for you? It depends. Franchising is not for everyone, but it is the safest way to begin a business, if you select the right franchise. Here are several points that will help you determine if franchising is an option that you should pursue.]]></description>
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<title>Buying a Hot Franchise is a Good Way to Get Burned</title>
<link>http://EzineArticles.com/1995176</link>
<guid>http://EzineArticles.com/1995176</guid>
<pubDate>Mon, 23 Feb 2009 13:13:06 -0600</pubDate>
<description><![CDATA[Many people say they want to buy a "hot" franchise because they think that's the fastest way to make a lot of money. Instead, it may be the fastest way to get burned! There's a better question to ask, especially if you want to own your business for several years, building it into a satisfying and profitable venture. Here's how to get started, including asking the right questions!]]></description>
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<title>Franchising - Getting Over the Fear of Buying One</title>
<link>http://EzineArticles.com/1995370</link>
<guid>http://EzineArticles.com/1995370</guid>
<pubDate>Mon, 23 Feb 2009 11:59:11 -0600</pubDate>
<description><![CDATA[Fear keeps people from buying franchises and this fear is often created by critics of franchising, some of whom have their own personal agenda, which includes destroying franchising. Critics zero in on obvious complaints: upfront fees and restrictions required by franchisors. Yes, the fees and restrictions are necessary and serve a valuable purpose. What the critics have to say often doesn't add up to anything more than--well, fear.]]></description>
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