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<title>Jules Sowder - EzineArticles Expert Author</title>
<link>http://EzineArticles.com/expert/Jules_Sowder</link>
<pubDate>Wed, 15 Feb 2012 03:14:16 -0600</pubDate>
<image><title>Jules Sowder - EzineArticles Expert Author</title>
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<copyright>Copyright 2012 EzineArticles.com - All Rights Reserved.</copyright>
<description><![CDATA[Jules Sowder is an executive marketing advisor with 20 years of experience developing strategic marketing solutions for large corporations, start-up companies, nonprofits and small businesses. She provides strategic marketing counsel, image and branding solutions, marketing planning, copywriting, and marketing project leadership to serve results-driven organizations.]]></description>
<lastBuildDate>Tue, 30 Mar 2010 13:52:45 -0500</lastBuildDate>
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<title>Trade Show Exhibiting - A Primer For Success</title>
<link>http://EzineArticles.com/4018560</link>
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<pubDate>Tue, 30 Mar 2010 13:52:45 -0500</pubDate>
<description><![CDATA[Tradeshow participation enables companies to build awareness, advance brand image, launch products and meet face-to-face with prospects. Exhibiting at a show or trade fair can be pivotal in driving incremental sales and enhancing the impact of other company marketing activities during the year.]]></description>
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<title>Black Tea</title>
<link>http://EzineArticles.com/3913721</link>
<guid>http://EzineArticles.com/3913721</guid>
<pubDate>Fri, 12 Mar 2010 11:42:24 -0600</pubDate>
<description><![CDATA[Black tea is the most popular tea in the Western world. It is a favored choice whether served hot and over ice. The brew features a deep reddish-brown liquor and full-bodied taste with notes that range from flowery to fruity and from spicy to nutty.]]></description>
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<item>
<title>Trade Show Booth Flooring - A Key Consideration</title>
<link>http://EzineArticles.com/1426021</link>
<guid>http://EzineArticles.com/1426021</guid>
<pubDate>Thu, 21 Aug 2008 15:55:30 -0500</pubDate>
<description><![CDATA[Trade show booth flooring is often overlooked as an important trade show accessory.  Yet, your exhibit area floor covering can play a vital role in furthering your company brand image, enhancing the overall booth design, and creating a welcoming environment that draws prospects into your booth.     Consider that you have invested a tremendous amount of time and money producing a beautiful, high-impact display.]]></description>
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<item>
<title>What You Should Know About Wu Yi Tea</title>
<link>http://EzineArticles.com/1267728</link>
<guid>http://EzineArticles.com/1267728</guid>
<pubDate>Tue, 24 Jun 2008 16:22:25 -0500</pubDate>
<description><![CDATA[Wu yi tea is another name for wu long tea or oolong tea, which is a medium bodied, flavorful tea that is often described as a cross between green and black teas. The term, wu yi, refers to the mountainous region in the Fujian Province of China where the tea is grown and processed.]]></description>
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<title>Staffing Your Trade Show Booth For Ultimate Goal Achievement</title>
<link>http://EzineArticles.com/1267704</link>
<guid>http://EzineArticles.com/1267704</guid>
<pubDate>Tue, 24 Jun 2008 16:21:37 -0500</pubDate>
<description><![CDATA[Your trade show booth team is pivotal to maximizing your event success. How you select, train and schedule your exhibit booth staff will often determine whether you attain or fall short of achieve your exhibiting goals.]]></description>
</item>
<item>
<title>How to Fully Leverage Trade Show Opportunities and Measure Success</title>
<link>http://EzineArticles.com/1149921</link>
<guid>http://EzineArticles.com/1149921</guid>
<pubDate>Tue, 06 May 2008 11:45:31 -0500</pubDate>
<description><![CDATA[How do you measure trade show success? Are you getting the type of return on your investment that you expect and require?  And are you fully leveraging all of the opportunities that come with event participation?]]></description>
</item>
<item>
<title>How to Maximize Impact of Trade Show Giveaways</title>
<link>http://EzineArticles.com/1149784</link>
<guid>http://EzineArticles.com/1149784</guid>
<pubDate>Tue, 06 May 2008 11:45:03 -0500</pubDate>
<description><![CDATA[Trade show promotional items can be powerful marketing tools for increasing booth traffic. They provide a means by which exhibitors can attract prospects to their display area and engage with a greater number of potential buyers at an event. Yet, not all incentive gifts are worth your investment and some may even inhibit your ability to achieve exhibit goals. So how do you choose giveaways that support your objectives without burdening your budget? ]]></description>
</item>
<item>
<title>Closing the Sale Through Calculated Trade Show Exhibit Follow-Up</title>
<link>http://EzineArticles.com/455557</link>
<guid>http://EzineArticles.com/455557</guid>
<pubDate>Thu, 15 Feb 2007 08:08:46 -0600</pubDate>
<description><![CDATA[Trade show exhibit success requires immediate follow-up on leads and activities generated from the trade show floor. Giving booth visitors your company literature, collecting contact information about leads, and engaging in meaningful conversation with prospects about your products represent only a portion of the trade show exhibit sales process.  ]]></description>
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<item>
<title>White Tea Shown To Have Stronger Antioxidant Properties Than Other Teas</title>
<link>http://EzineArticles.com/424600</link>
<guid>http://EzineArticles.com/424600</guid>
<pubDate>Sat, 20 Jan 2007 19:30:39 -0600</pubDate>
<description><![CDATA[The demand for white tea has soared since the release of early-stage research suggesting white tea benefits a bevy of health-related concerns and includes properties that boost immune systems, prevent dental plaque, provide colon cancer protection, and guard against skin cell damage.]]></description>
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<item>
<title>How To Create A Marketing Plan That Delivers Results</title>
<link>http://EzineArticles.com/404526</link>
<guid>http://EzineArticles.com/404526</guid>
<pubDate>Fri, 05 Jan 2007 05:44:28 -0600</pubDate>
<description><![CDATA[A carefully researched and developed plan, with quantifiable objectives and measurement systems, is essential to success. To help with your planning process, here are the essential elements that every marketing plan should have.  ]]></description>
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<item>
<title>Wheelchair Tie-Downs Essential to Safe Travel</title>
<link>http://EzineArticles.com/399890</link>
<guid>http://EzineArticles.com/399890</guid>
<pubDate>Sun, 31 Dec 2006 07:34:05 -0600</pubDate>
<description><![CDATA[Wheelchair tie-downs that feature a restraint system for the passenger, combined with wheelchair anchorage, provide the best protection. Always position the mobility chair occupant facing the front or rear of the vehicle and... 

]]></description>
</item>
<item>
<title>Try Blueberry Iced Tea For the Taste and Health Benefits</title>
<link>http://EzineArticles.com/399994</link>
<guid>http://EzineArticles.com/399994</guid>
<pubDate>Sun, 31 Dec 2006 07:14:15 -0600</pubDate>
<description><![CDATA[Blueberry iced tea has become a popular choice among tea drinkers because of the zesty, thirst-quenching flavor and the natural medicinal properties that are present. In fact, more scientific studies are indicating compelling health-related findings associated with consuming blueberries, in general. Therefore, the health and wellness benefits from drinking flavored tea on a regular basis are two-fold.]]></description>
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<item>
<title>Trade Show Fixtures Support Image and Sales Requirements</title>
<link>http://EzineArticles.com/311985</link>
<guid>http://EzineArticles.com/311985</guid>
<pubDate>Wed, 27 Sep 2006 18:47:01 -0500</pubDate>
<description><![CDATA[Trade show fixtures are integral to the image, functionality and appeal of your exhibit. The quality and style of your countertops, literature racks, lecterns, furniture, writing surfaces and other booth accessories must superbly coordinate with your booth design and reflect your product reputation.]]></description>
</item>
<item>
<title>Health Benefits of Wu Long Tea</title>
<link>http://EzineArticles.com/311512</link>
<guid>http://EzineArticles.com/311512</guid>
<pubDate>Wed, 27 Sep 2006 09:17:29 -0500</pubDate>
<description><![CDATA[Research studies on the health benefits of wu long tea (also referred to as oolong tea).  Reveal the brew's potential to reverse signs of aging, facilitate weight loss, and promote overall wellness.]]></description>
</item>
<item>
<title>Tips on Brewing Tea for Maximum Enjoyment</title>
<link>http://EzineArticles.com/279719</link>
<guid>http://EzineArticles.com/279719</guid>
<pubDate>Wed, 27 Sep 2006 08:58:03 -0500</pubDate>
<description><![CDATA[There are some simple techniques for brewing tea that will make the difference between making a good cup of brew and a great one. Here are the essential steps...]]></description>
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<title>Achieve Stronger Trade Show Results by Leveraging the Potency of the Web</title>
<link>http://EzineArticles.com/192314</link>
<guid>http://EzineArticles.com/192314</guid>
<pubDate>Tue, 09 May 2006 13:47:42 -0500</pubDate>
<description><![CDATA[You will achieve greater results when you incorporate e-marketing techniques in your trade show promotions before, during and after each event. Through web-driven strategies, you will increase exposure and message frequency to your target audience, which adds momentum to your overall marketing efforts. As a result, you will enhance your effectiveness in achieving your show objectives. ]]></description>
</item>
<item>
<title>Wheel Chair Lifts Provide Greater Mobility and Independence</title>
<link>http://EzineArticles.com/188982</link>
<guid>http://EzineArticles.com/188982</guid>
<pubDate>Thu, 04 May 2006 09:14:54 -0500</pubDate>
<description><![CDATA[A wheel chair lift can be pivotal in your ability to get out, move around, and enjoy life. Here's what you need to know before making a purchase.]]></description>
</item>
<item>
<title>Strengthen Results by Sponsoring a Trade Show Speaker</title>
<link>http://EzineArticles.com/187471</link>
<guid>http://EzineArticles.com/187471</guid>
<pubDate>Wed, 03 May 2006 12:33:01 -0500</pubDate>
<description><![CDATA[Sponsoring a well-respected trade show speaker at the conference where you exhibit represents an exceptional marketing opportunity. Here's what you need to know.]]></description>
</item>
<item>
<title>How To Use Trade Show Giveaways To Deliver Results</title>
<link>http://EzineArticles.com/186103</link>
<guid>http://EzineArticles.com/186103</guid>
<pubDate>Mon, 01 May 2006 15:46:53 -0500</pubDate>
<description><![CDATA[At first glance, an exhibit hall seems like a treasure trove for prospecting. Yet, with all the distractions of the show and your competition vying for the attention of the attendees, interest-grabbers like unique  trade show giveaways or promotional items can help draw booth traffic, create recall after the show, and provide contact information in a memorable way to prospects.    Yet, not all promotional items are worth your investment and some even may prove detrimental to your success.]]></description>
</item>
<item>
<title>Enjoy a Richer Quality of Life With a Mobility Scooter</title>
<link>http://EzineArticles.com/184998</link>
<guid>http://EzineArticles.com/184998</guid>
<pubDate>Mon, 01 May 2006 13:31:26 -0500</pubDate>
<description><![CDATA[Advances in disabled mobility scooter design and technology in recent years have given people who are physically challenged the ability to enjoy greater freedom and independence than ever before. Selecting a disabled mobility scooter involves doing some research to make sure you get the features and functionality that best suit your needs.]]></description>
</item>
<item>
<title>Selecting a Wheel Chair Seat Cushion</title>
<link>http://EzineArticles.com/184977</link>
<guid>http://EzineArticles.com/184977</guid>
<pubDate>Mon, 01 May 2006 13:05:12 -0500</pubDate>
<description><![CDATA[A seat cushion or cooling wheel chair pad is an important accessory for those who spend extended time in a mobility chair. Sitting for long periods puts people at risk for developing pressure sores and bruises. In addition, vibration and heat can cause additional pain and discomfort. Following is an overview of the seating pads and cushions available to wheel chair users. 

]]></description>
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