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<title>Kris Bovay - EzineArticles Expert Author</title>
<link>http://EzineArticles.com/expert/Kris_Bovay</link>
<pubDate>Tue, 14 Feb 2012 17:59:28 -0600</pubDate>
<image><title>Kris Bovay - EzineArticles Expert Author</title>
<link>http://EzineArticles.com/expert/Kris_Bovay</link>
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<copyright>Copyright 2012 EzineArticles.com - All Rights Reserved.</copyright>
<description><![CDATA[Kris Bovay has been working in and on small, medium and large businesses for more than 25 years. Her specialties are in marketing, sales, communications, strategic business plan development, and more recently in human resources, sustainability, operations and leadership work. She can tell you the difference between guerilla and gorilla marketing. She can provide a definition for marketing that will help you become a better marketer (and she can tell you what a marketer is too - not the same as a mouseketeer). Kris recently completed her MBA which helped her to formalize her years of experience (and allowed her ... ]]></description>
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<title>Is Organic Food Just One of Many Healthy Food Trends?</title>
<link>http://EzineArticles.com/5258435</link>
<guid>http://EzineArticles.com/5258435</guid>
<pubDate>Mon, 25 Oct 2010 14:33:00 -0500</pubDate>
<description><![CDATA[Recent healthy food trends include organic food, SOLE food (sustainable, organic, local, environmental) and 100 mile foods (buying food from local producers and suppliers). Is this a long lasting trend? What are the organic food advantages?]]></description>
</item>
<item>
<title>The Importance of Public Relations As Part of Your Marketing Mix</title>
<link>http://EzineArticles.com/5258321</link>
<guid>http://EzineArticles.com/5258321</guid>
<pubDate>Mon, 25 Oct 2010 13:43:51 -0500</pubDate>
<description><![CDATA[Understanding the importance of public relations is significant to building your marketing strategies, and to building your business brand and credibility. Small business owners need to engage with their stakeholders and with the community.]]></description>
</item>
<item>
<title>Is Raised Bed Gardening An Effective Technique? What Are Your Best Gardening Tips?</title>
<link>http://EzineArticles.com/5149707</link>
<guid>http://EzineArticles.com/5149707</guid>
<pubDate>Thu, 07 Oct 2010 13:41:08 -0500</pubDate>
<description><![CDATA[Organic vegetable gardens can be highly productive. Gardening is personal; what works for one person doesn't always work for others. Is a raised garden bed productive for you? What indoor gardening tips do you use for herbs or other container plants? Find out how planning helps your garden grow.]]></description>
</item>
<item>
<title>An Effective Pricing Strategy Wins Sales</title>
<link>http://EzineArticles.com/5147632</link>
<guid>http://EzineArticles.com/5147632</guid>
<pubDate>Tue, 05 Oct 2010 16:06:06 -0500</pubDate>
<description><![CDATA[Understanding how to build a strong pricing strategy for your product or service is key to gaining sales. If your price is too high for the market, you will have a hard time winning the order. Surprisingly, if your price is too low, you may also not win. Find out what is most important to purchasing agents or buyers.]]></description>
</item>
<item>
<title>The Importance of Employee Development Programs - Build More Than Employee Training Plans</title>
<link>http://EzineArticles.com/3674209</link>
<guid>http://EzineArticles.com/3674209</guid>
<pubDate>Mon, 01 Feb 2010 15:33:05 -0600</pubDate>
<description><![CDATA[How do you develop employees to produce to the best of their capability? How does your business keep pace with fast-evolving technology and new processes? You need to provide employees with performance improvement opportunities; your business will grow and succeed along with the growth and success of your employees.]]></description>
</item>
<item>
<title>Why is Selling So Difficult For Small Business Owners? Use These 3 Sales Management Strategies</title>
<link>http://EzineArticles.com/3639597</link>
<guid>http://EzineArticles.com/3639597</guid>
<pubDate>Tue, 26 Jan 2010 06:43:51 -0600</pubDate>
<description><![CDATA[As a small business owner you need to know how to sell; whether you are selling a service or product or an idea. Developing a marketing mix strategy that focuses on identifying the unique value of your product or service and that highlights product differentiation will help you succeed in small business sales. What are the three most important steps to take to sales success?]]></description>
</item>
<item>
<title>Leadership Versus Management - Which is More Important to the Operation of Your Business?</title>
<link>http://EzineArticles.com/3342344</link>
<guid>http://EzineArticles.com/3342344</guid>
<pubDate>Mon, 30 Nov 2009 16:11:03 -0600</pubDate>
<description><![CDATA[In business, the importance of leadership versus management is often debated. However, both are equally important in different ways. What makes a good manager? What are the basic management skills? What are the characteristics and qualities of a good leader? Find out more about leaders and managers and how they can impact the success (or failure) of your business.]]></description>
</item>
<item>
<title>Dog Bad Breath Can Be a Sign of Other Health Issues</title>
<link>http://EzineArticles.com/3342535</link>
<guid>http://EzineArticles.com/3342535</guid>
<pubDate>Mon, 30 Nov 2009 15:44:54 -0600</pubDate>
<description><![CDATA[Does your dog have bad breath? If yes, is it just a problem on occasion or has it also been an issue? Dog bad breath can be an early indicator of other health problems. Don't ignore dog halitosis or bad breath; find out what causes the problem and then treat it as quickly as possible.]]></description>
</item>
<item>
<title>Strategies For Managing Change - Develop Effective Change Management Models</title>
<link>http://EzineArticles.com/3217821</link>
<guid>http://EzineArticles.com/3217821</guid>
<pubDate>Mon, 09 Nov 2009 09:01:56 -0600</pubDate>
<description><![CDATA[Managing change is a reality for all business owners. Some businesses handle change very well and are able to capitalize on synergies, cost advantages, and new markets. However many businesses struggle through change and lose staff and money in the process. Develop an effective change management plan and involve all stakeholders.]]></description>
</item>
<item>
<title>How to Build a Stronger Business?  Align Your Business Ethics With Your Business Culture</title>
<link>http://EzineArticles.com/3160101</link>
<guid>http://EzineArticles.com/3160101</guid>
<pubDate>Wed, 28 Oct 2009 15:18:26 -0500</pubDate>
<description><![CDATA[Aligning your business ethics with your business values, vision and mission statements is key to building a stronger business; one that has a strong brand and reputation.  Develop a business code of ethics to lead your organization and to ensure that difficult decisions are made within ethical guidelines.]]></description>
</item>
<item>
<title>Compost Fertilizer - Use the Best Compost Bin to Make the Best Soil and Fertilizer</title>
<link>http://EzineArticles.com/2893199</link>
<guid>http://EzineArticles.com/2893199</guid>
<pubDate>Mon, 14 Sep 2009 15:05:09 -0500</pubDate>
<description><![CDATA[Good gardens need good soil and fertilizer; making your own compost fertilizer not only helps your garden, it helps the environment. Use the best compost bin or compost barrel to produce the best soil for your gardening. You will turn waste materials into a product that helps your garden grow.]]></description>
</item>
<item>
<title>Understand the Advantages and Disadvantages of Unrelated and Related Diversification</title>
<link>http://EzineArticles.com/2676486</link>
<guid>http://EzineArticles.com/2676486</guid>
<pubDate>Wed, 29 Jul 2009 15:09:22 -0500</pubDate>
<description><![CDATA[Understanding the advantages and disadvantages of unrelated and related diversification can help your business grow successfully. To diversify as a growth strategy can be expensive; make sure you spend your money wisely.]]></description>
</item>
<item>
<title>Use a Marketing Research Plan to Focus on Your Market</title>
<link>http://EzineArticles.com/2610458</link>
<guid>http://EzineArticles.com/2610458</guid>
<pubDate>Thu, 16 Jul 2009 09:04:49 -0500</pubDate>
<description><![CDATA[A marketing research plan will focus you on better understanding your markets and your business. Use a marketing research process to segment and target your market and to build a strong unique value proposition.]]></description>
</item>
<item>
<title>Basic Management Skills - What Makes a Good Manager?</title>
<link>http://EzineArticles.com/2583501</link>
<guid>http://EzineArticles.com/2583501</guid>
<pubDate>Fri, 10 Jul 2009 08:58:48 -0500</pubDate>
<description><![CDATA[Basic management skills are necessary to run a small business. Some business owners believe that leading vs managing is most important. In reality, you need to be able to both lead and manage. What makes a good manager? There are definite business management styles and skills to focus on; specifically for small business owners.]]></description>
</item>
<item>
<title>Build Your Business Community to Include Best Online Communities</title>
<link>http://EzineArticles.com/2522578</link>
<guid>http://EzineArticles.com/2522578</guid>
<pubDate>Thu, 25 Jun 2009 10:21:51 -0500</pubDate>
<description><![CDATA[Networking and building strong business social networks can have very positive results for your business. Discover the types of offline and online community groups that your business should participate in; including the top 3 best online communities.]]></description>
</item>
<item>
<title>Organic Arable Farming</title>
<link>http://EzineArticles.com/2364113</link>
<guid>http://EzineArticles.com/2364113</guid>
<pubDate>Wed, 20 May 2009 11:21:51 -0500</pubDate>
<description><![CDATA[What's the difference between organic arable farming and conventional intensive farming?  Organic arable farming focuses on natural and organic farming methods that do not harm people, animal life, or the environment. Conventional intensive farming is focused on increasing farm production, often at a cost to the environment (in the use of chemicals and over-crowding and poor soil care).  Find out more.]]></description>
</item>
<item>
<title>How to Select the Best Motherboard For Your Computer</title>
<link>http://EzineArticles.com/2208626</link>
<guid>http://EzineArticles.com/2208626</guid>
<pubDate>Thu, 16 Apr 2009 09:32:32 -0500</pubDate>
<description><![CDATA[Building your own computer can be cost effective and fun. A key computer component is the motherboard. Find out how to select the best motherboard for your computer build.]]></description>
</item>
<item>
<title>Against GM Foods</title>
<link>http://EzineArticles.com/2208993</link>
<guid>http://EzineArticles.com/2208993</guid>
<pubDate>Tue, 14 Apr 2009 11:37:07 -0500</pubDate>
<description><![CDATA[Why do you need to take a position against GM foods?  Because genetically modified food is not good for the planet.  Find out more about GM food and their impact on you and the environment.]]></description>
</item>
<item>
<title>How to Grow Your Business and Gain Efficiencies (Quickly)? Through a Vertical Merger</title>
<link>http://EzineArticles.com/2191547</link>
<guid>http://EzineArticles.com/2191547</guid>
<pubDate>Wed, 08 Apr 2009 12:14:12 -0500</pubDate>
<description><![CDATA[In growth building strategies, a vertical merger is often overlooked; horizontal mergers and acquisitions are more often used.  Read why this type of merger is one of the best strategies for quick business growth and increased efficiency.]]></description>
</item>
<item>
<title>How to Build an Effective Service Or Product Marketing Strategy - 5 Best Strategies</title>
<link>http://EzineArticles.com/2154086</link>
<guid>http://EzineArticles.com/2154086</guid>
<pubDate>Fri, 03 Apr 2009 14:59:12 -0500</pubDate>
<description><![CDATA[You've developed your new product; now what?  Or you're adding a new product to your retail store.  You need to sell it.  Develop an effective product marketing strategy or service delivery strategy. Ensure that your service or product strategy is continually improving and evolving with the market.  Find out more.]]></description>
</item>
<item>
<title>Strategic Planning - Use This Sample SWOT Analysis For Your Strategic Plan</title>
<link>http://EzineArticles.com/2158526</link>
<guid>http://EzineArticles.com/2158526</guid>
<pubDate>Wed, 01 Apr 2009 09:22:08 -0500</pubDate>
<description><![CDATA[What is a SWOT analysis and why is it important to conduct one when developing your business strategic plan?  Use this sample SWOT analysis as a model for your own.]]></description>
</item>
<item>
<title>Build a Successful Marketing Plan - 15 Key Business Success Factors</title>
<link>http://EzineArticles.com/2156709</link>
<guid>http://EzineArticles.com/2156709</guid>
<pubDate>Tue, 31 Mar 2009 16:57:09 -0500</pubDate>
<description><![CDATA[Building a successful marketing plan is a challenge. Use up to five - out of these fifteen - business success factors to focus your plan and to measure business progress. Or develop your own key success factors specific to your business.]]></description>
</item>
<item>
<title>How to Grow Your Small Business Through Diversification - Three Key Strategies</title>
<link>http://EzineArticles.com/1995825</link>
<guid>http://EzineArticles.com/1995825</guid>
<pubDate>Tue, 17 Feb 2009 16:15:11 -0600</pubDate>
<description><![CDATA[Diversification is a key growth strategy for small businesses.  Understanding the advantages of diversification and the three primary strategies will help you develop a best-fit strategy for your business growth.]]></description>
</item>
<item>
<title>How to Survive a Recessionary Economy - Change Your Strategy in Business</title>
<link>http://EzineArticles.com/1895831</link>
<guid>http://EzineArticles.com/1895831</guid>
<pubDate>Wed, 21 Jan 2009 12:56:02 -0600</pubDate>
<description><![CDATA[Small businesses have particular challenges during a recessionary economy; one of those challenges is adapting quickly to new market realities.  As a small business owner, you need to recognize that it is necessary to change your strategy in business to survive.]]></description>
</item>
<item>
<title>The Value of Joining a Small Business Association - How to Help Your Business Grow</title>
<link>http://EzineArticles.com/1895374</link>
<guid>http://EzineArticles.com/1895374</guid>
<pubDate>Tue, 20 Jan 2009 15:37:42 -0600</pubDate>
<description><![CDATA[Why should you join an industry or small business association?  Because it will help you build relationships with your customers, with prospective customers, suppliers and other stakeholders.  Building your small business network will help you to grow your business. During challenging times your competitive advantage can be strengthened through your industry and business associations.]]></description>
</item>
<item>
<title>How to Increase Sales? Focus on Sales Development Training</title>
<link>http://EzineArticles.com/1825149</link>
<guid>http://EzineArticles.com/1825149</guid>
<pubDate>Mon, 29 Dec 2008 15:09:01 -0600</pubDate>
<description><![CDATA[All business owners want to increase sales.  Invest in sales development training to increase the effectiveness of your sales staff.]]></description>
</item>
<item>
<title>Startup Financing For Small Businesses</title>
<link>http://EzineArticles.com/1789480</link>
<guid>http://EzineArticles.com/1789480</guid>
<pubDate>Wed, 17 Dec 2008 09:57:50 -0600</pubDate>
<description><![CDATA[Startup financing for a new small business is one of the first big challenges all entrepreneurs face.  Learn some alternative ways to obtain business start up loans and make sure that you select a financing method that is a best-fit for you and your business.]]></description>
</item>
<item>
<title>The RFP Template - Writing Proposals That Win Bids</title>
<link>http://EzineArticles.com/1764269</link>
<guid>http://EzineArticles.com/1764269</guid>
<pubDate>Tue, 09 Dec 2008 15:02:27 -0600</pubDate>
<description><![CDATA[Many businesses and organizations use a request-for-proposal (RFP) format to receive bids for work or goods that they wish to purchase. By using this proven RFP template below, you can become more successful at proposal writing and win more bids.]]></description>
</item>
<item>
<title>Opening a Small Business - Top 7 Steps to Success</title>
<link>http://EzineArticles.com/1736196</link>
<guid>http://EzineArticles.com/1736196</guid>
<pubDate>Tue, 02 Dec 2008 09:50:09 -0600</pubDate>
<description><![CDATA[Opening a small business can be a challenging and exciting time; make it a successful experience too. Learn and use the seven steps to success in opening your business.  Beat the business failure rate odds and increase your opportunity for success.]]></description>
</item>
<item>
<title>After Profit Maximization Comes Cash Flow Management - 8 Tips For Small Business Owners</title>
<link>http://EzineArticles.com/1680443</link>
<guid>http://EzineArticles.com/1680443</guid>
<pubDate>Fri, 14 Nov 2008 08:20:07 -0600</pubDate>
<description><![CDATA[After startup or operating capital is raised, small business owners focus on profit maximization.  That is certainly an important and key strategic business focus.  But right now, and right here, the short term focus needs to be on cash flow management.  Without positive cash flow, your business will fail.]]></description>
</item>
<item>
<title>Profit 101 - Understanding How to Calculate Profit and Improve Gross Profit Margin</title>
<link>http://EzineArticles.com/1680178</link>
<guid>http://EzineArticles.com/1680178</guid>
<pubDate>Fri, 14 Nov 2008 07:51:58 -0600</pubDate>
<description><![CDATA[Profit is an indicator of business success. All business owners need to understand how to calculate profit. Businesses are not sustainable without earning profit. Small business owners are susceptible to changes in their products, customers, competition and markets; and that susceptibility impacts profits.]]></description>
</item>
<item>
<title>Key Account Management - 7 Tactics to Build Into Your Sales Program</title>
<link>http://EzineArticles.com/1557542</link>
<guid>http://EzineArticles.com/1557542</guid>
<pubDate>Thu, 09 Oct 2008 09:17:59 -0500</pubDate>
<description><![CDATA[Not all customers are created equal.  There are some customers who will have key significance to your business; key account management is used in business to business selling.  Build key account management strategies for your business by using these seven tactics to build a stronger key account relationship for your sales program.]]></description>
</item>
<item>
<title>Top 3 Strategies For Selling Services</title>
<link>http://EzineArticles.com/1436497</link>
<guid>http://EzineArticles.com/1436497</guid>
<pubDate>Wed, 27 Aug 2008 12:04:05 -0500</pubDate>
<description><![CDATA[Selling services is not the same as selling products.  Build your selling services plan with these top three strategies and increase your sales.]]></description>
</item>
<item>
<title>3 Critical Steps to Improving Your Small Business Human Resources</title>
<link>http://EzineArticles.com/1436297</link>
<guid>http://EzineArticles.com/1436297</guid>
<pubDate>Wed, 27 Aug 2008 11:39:33 -0500</pubDate>
<description><![CDATA[Human resources are the most important asset of any business.  Yet, often, the role of human resources in small business is overlooked in the daily business planning and managing.  Find out what the three most critical human resources steps are to building an excellent organization.]]></description>
</item>
<item>
<title>Why is Scenario Analysis (and Planning) Important to Your Small Business?</title>
<link>http://EzineArticles.com/1398611</link>
<guid>http://EzineArticles.com/1398611</guid>
<pubDate>Tue, 12 Aug 2008 16:23:23 -0500</pubDate>
<description><![CDATA[In today's fast-changing business environment, scenario planning and scenario analysis are tools to help you develop response skills and strategies.  Most military operations have used scenario planning for years to help them develop key defensive, and offensive, strategies.  Learn how to apply scenario planning and analysis to your business.]]></description>
</item>
<item>
<title>Marketing Mix - Top 4 Promotion Mix Tactics</title>
<link>http://EzineArticles.com/1398510</link>
<guid>http://EzineArticles.com/1398510</guid>
<pubDate>Tue, 12 Aug 2008 16:09:56 -0500</pubDate>
<description><![CDATA[Marketing mix is the tactical program in your marketing plan (the how-to).  There are four elements in marketing mix: product, place, price and promotion.  Understanding how to use the promotion mix effectively is as much about art, as it is about science. Read about the top four promotion mix tactics.]]></description>
</item>
<item>
<title>Small Business Growth - 7 Tips to Manage Your Growth Successfully</title>
<link>http://EzineArticles.com/1382485</link>
<guid>http://EzineArticles.com/1382485</guid>
<pubDate>Thu, 07 Aug 2008 09:56:53 -0500</pubDate>
<description><![CDATA[Business growth is a goal all owners want.  However, fast growth can be seductive; but challenging to manage. Find out how to manage and contain your growth to build a successful business.]]></description>
</item>
<item>
<title>Price Contributes Revenue - 11 Pricing Strategies to Consider</title>
<link>http://EzineArticles.com/1341483</link>
<guid>http://EzineArticles.com/1341483</guid>
<pubDate>Wed, 23 Jul 2008 09:27:05 -0500</pubDate>
<description><![CDATA[Price should be treated like a member of the family: love pricing, understand pricing, respect pricing and treat pricing well.  Price is a revenue contribution to your business, yet many business owners don't use price as a marketing and sales tactic.]]></description>
</item>
<item>
<title>The Effectiveness of a Promotional Pricing Strategy</title>
<link>http://EzineArticles.com/1341525</link>
<guid>http://EzineArticles.com/1341525</guid>
<pubDate>Wed, 23 Jul 2008 09:25:45 -0500</pubDate>
<description><![CDATA[A promotional pricing strategy is most effectively used when your business is introducing a new product or products to market.  Examples of promotional pricing and when to use this pricing strategy.]]></description>
</item>
<item>
<title>When to Use a Product Line Pricing Strategy</title>
<link>http://EzineArticles.com/1341523</link>
<guid>http://EzineArticles.com/1341523</guid>
<pubDate>Wed, 23 Jul 2008 09:24:44 -0500</pubDate>
<description><![CDATA[Let me state the obvious: you can only use a product line pricing strategy if you have a whole product line or if you are in the process of building a whole product line (more than one product, and usually more than several products). This statement seems self-evident but remember products are not usually brought out in a full line; they are introduced one at a time.]]></description>
</item>
<item>
<title>When to Use Price Skimming Or Market Skimming As a Pricing Strategy</title>
<link>http://EzineArticles.com/1341511</link>
<guid>http://EzineArticles.com/1341511</guid>
<pubDate>Wed, 23 Jul 2008 09:23:17 -0500</pubDate>
<description><![CDATA[Price skimming, also know as market skimming, is a pricing strategy to use in a large market with high demand.  Find out more reasons to use price skimming as a price setting strategy.]]></description>
</item>
<item>
<title>When to Use Value Pricing Or Perceived Value Pricing - 2 Pricing Strategies</title>
<link>http://EzineArticles.com/1341499</link>
<guid>http://EzineArticles.com/1341499</guid>
<pubDate>Wed, 23 Jul 2008 09:21:04 -0500</pubDate>
<description><![CDATA[Pricing strategy is an important part of your marketing mix for your product or service. A value pricing strategy is a good strategy to use if you have a high value product or service.  Find out why.]]></description>
</item>
<item>
<title>Market Penetration Pricing - A Quick Market Entry Pricing Strategy</title>
<link>http://EzineArticles.com/1341563</link>
<guid>http://EzineArticles.com/1341563</guid>
<pubDate>Tue, 22 Jul 2008 14:12:16 -0500</pubDate>
<description><![CDATA[Market penetration pricing can be a highly effective marketing strategy for your marketing mix plan.  See if your business fits the pricing strategy environment for penetration pricing.]]></description>
</item>
<item>
<title>When to Use a Loss Leader Pricing Strategy</title>
<link>http://EzineArticles.com/1341553</link>
<guid>http://EzineArticles.com/1341553</guid>
<pubDate>Tue, 22 Jul 2008 14:12:09 -0500</pubDate>
<description><![CDATA[A loss leader pricing strategy is a much-used, successful retail marketing strategy however it can also be successful in the business-to-business markets.  Find out why you should consider this pricing strategy for your sales plan.]]></description>
</item>
<item>
<title>Marketing Mix - 4 Pricing Strategy Alternatives</title>
<link>http://EzineArticles.com/1341544</link>
<guid>http://EzineArticles.com/1341544</guid>
<pubDate>Tue, 22 Jul 2008 14:11:41 -0500</pubDate>
<description><![CDATA[Pricing is an important part of your marketing mix strategies. Pricing can help or hinder your product or service sales. Given that your product is good quality, that it has the features and benefits that your buyers want and need, that it is differentiated from your competition, and that it has a good cost structure and a good, strong promotion and distribution program, your pricing strategy for your product or service can help you sell it, or not.]]></description>
</item>
<item>
<title>Is Psychological Pricing an Effective Strategy?</title>
<link>http://EzineArticles.com/1341535</link>
<guid>http://EzineArticles.com/1341535</guid>
<pubDate>Tue, 22 Jul 2008 14:11:27 -0500</pubDate>
<description><![CDATA[Price has a psychological value.  Should your business use psychological pricing as a marketing strategy?]]></description>
</item>
<item>
<title>To Build Competitive Advantage in to Your Marketing Plan - Build Product Differentiation</title>
<link>http://EzineArticles.com/1312618</link>
<guid>http://EzineArticles.com/1312618</guid>
<pubDate>Thu, 10 Jul 2008 13:39:20 -0500</pubDate>
<description><![CDATA[The key to winning sales is to differentiate your product or service offering from your competitors' offering.  Here's how you can plan to do this for your business.]]></description>
</item>
<item>
<title>Products Or Services Don't Sell Themselves - Even If We Wish They Would</title>
<link>http://EzineArticles.com/1310575</link>
<guid>http://EzineArticles.com/1310575</guid>
<pubDate>Thu, 10 Jul 2008 09:50:11 -0500</pubDate>
<description><![CDATA[There will always be jobs for good sales people.  However managing sales staff can be a challenge for small business owners.]]></description>
</item>
<item>
<title>Value Based Sales - A 6 Step Approach to Increasing Your Sales</title>
<link>http://EzineArticles.com/1309847</link>
<guid>http://EzineArticles.com/1309847</guid>
<pubDate>Thu, 10 Jul 2008 08:51:35 -0500</pubDate>
<description><![CDATA[How a value based sales approach can help you increase your sales.  A six step to-do list for building a value based sales program.]]></description>
</item>
<item>
<title>Competitive Intelligence is Not an Oxymoron - It is a Marketing Tactic</title>
<link>http://EzineArticles.com/1310193</link>
<guid>http://EzineArticles.com/1310193</guid>
<pubDate>Thu, 10 Jul 2008 08:43:43 -0500</pubDate>
<description><![CDATA[To develop a good strategic marketing plan, it is necessary to have a thorough understanding of your competitors.  Conducting regular and ongoing competitive intelligence (also known as competitive research) will provide you with an excellent understanding of how your competitors will react or act in the market.]]></description>
</item>
<item>
<title>Target Marketing - Choose Best-Fit Targets to Increase Sales</title>
<link>http://EzineArticles.com/1307734</link>
<guid>http://EzineArticles.com/1307734</guid>
<pubDate>Wed, 09 Jul 2008 11:29:21 -0500</pubDate>
<description><![CDATA[Market segmentation is a key element of a strategic marketing plan.  Once you've segmented your market, you will need to focus in on your best-fit target markets.  Here are three target markets to consider.]]></description>
</item>
<item>
<title>Market Segmentation - To Help You Gain And-Or Grow Market Share  (Part 1 of 2)</title>
<link>http://EzineArticles.com/1292173</link>
<guid>http://EzineArticles.com/1292173</guid>
<pubDate>Thu, 03 Jul 2008 13:15:45 -0500</pubDate>
<description><![CDATA[Market segmentation is one element of your marketing plan that can help your business earn market share.  By segmenting your market, you will be able to focus your marketing mix on the right target market and enjoy strong small business growth.]]></description>
</item>
<item>
<title>Building Your Sales Plan - Top 10 Assumptions</title>
<link>http://EzineArticles.com/1289488</link>
<guid>http://EzineArticles.com/1289488</guid>
<pubDate>Wed, 02 Jul 2008 16:48:16 -0500</pubDate>
<description><![CDATA[When you build a sales plan you need to consider more than desired sales growth and sales history.  Read about the Top 10 assumptions you need to consider in building an effective and achievable sales plan.]]></description>
</item>
<item>
<title>Why Knowing How to Sell is More Important Than Knowing What to Sell</title>
<link>http://EzineArticles.com/1276429</link>
<guid>http://EzineArticles.com/1276429</guid>
<pubDate>Fri, 27 Jun 2008 11:45:32 -0500</pubDate>
<description><![CDATA[Small business sales success depends on having good sales people, good sales strategy and good products or services.  However, when hiring new sales representatives, small business owners often focus more on the product and service knowledge than on sales skills.  Find out why knowing how to sell is more important.]]></description>
</item>
<item>
<title>Decision Making 101 For Small Business Owners</title>
<link>http://EzineArticles.com/1266849</link>
<guid>http://EzineArticles.com/1266849</guid>
<pubDate>Tue, 24 Jun 2008 14:33:47 -0500</pubDate>
<description><![CDATA[Making decisions can be easy, or hard.  As a small business owner, you need to make countless decisions daily.  Often we don't think about how we make decisions; resulting in some bad decisions being made.  Develop your own process for effective decision making.]]></description>
</item>
<item>
<title>The Two-Sided Nature of Being a Small Business Owner</title>
<link>http://EzineArticles.com/1266462</link>
<guid>http://EzineArticles.com/1266462</guid>
<pubDate>Tue, 24 Jun 2008 13:41:19 -0500</pubDate>
<description><![CDATA[As a small business owner you need to be both a leader and a manager.  What skills do you have to develop to become better at leading and managing your business?]]></description>
</item>
<item>
<title>The Importance of Key Business Performance Indicators to Small Business Management</title>
<link>http://EzineArticles.com/1266521</link>
<guid>http://EzineArticles.com/1266521</guid>
<pubDate>Tue, 24 Jun 2008 13:31:51 -0500</pubDate>
<description><![CDATA[Managing your business includes measuring your performance.  Developing key performance indicators for your business can be the single most effective thing you can do for your small business because without good measures it can be difficult to grow and achieve success.]]></description>
</item>
<item>
<title>Build a Small Business Network to Help Your Business Succeed</title>
<link>http://EzineArticles.com/1250668</link>
<guid>http://EzineArticles.com/1250668</guid>
<pubDate>Wed, 18 Jun 2008 11:46:00 -0500</pubDate>
<description><![CDATA[A small business network can become your most valuable small business strategy.  Build a small business network to help you with the challenges you face in managing and growing your business.]]></description>
</item>
<item>
<title>Why Are Business Continuity Plans So Important in Today's Business Environment?</title>
<link>http://EzineArticles.com/1250716</link>
<guid>http://EzineArticles.com/1250716</guid>
<pubDate>Wed, 18 Jun 2008 11:42:36 -0500</pubDate>
<description><![CDATA[When disaster strikes, small businesses have a difficult time recovering.  Small business owners with business continuity plans as part of their overall strategy are in a much better position to re-open for business.]]></description>
</item>
<item>
<title>What is Marketing Mix?  Why Do Small Businesses Need to Understand It?</title>
<link>http://EzineArticles.com/1250689</link>
<guid>http://EzineArticles.com/1250689</guid>
<pubDate>Wed, 18 Jun 2008 11:40:53 -0500</pubDate>
<description><![CDATA[Understanding marketing mix will help you develop a stronger marketing plan that focuses on key mix tactics such as product, price, promotion and place.  These four 'P's' are considered the foundation of all marketing plans.]]></description>
</item>
<item>
<title>Pricing Strategies - 3 Strategies to Win the Competition Wars</title>
<link>http://EzineArticles.com/1232203</link>
<guid>http://EzineArticles.com/1232203</guid>
<pubDate>Mon, 16 Jun 2008 08:14:31 -0500</pubDate>
<description><![CDATA[Marketing focuses on price, promotion, place and product.  But price as a competitive strategy is often overlooked.  Find out how to develop small business pricing strategies that will help you win the business competition wars.]]></description>
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