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<title>Kurt Mortensen - EzineArticles Expert Author</title>
<link>http://EzineArticles.com/expert/Kurt_Mortensen</link>
<pubDate>Wed, 15 Feb 2012 09:14:56 -0600</pubDate>
<image><title>Kurt Mortensen - EzineArticles Expert Author</title>
<link>http://EzineArticles.com/expert/Kurt_Mortensen</link>
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<language>en-us</language>
<copyright>Copyright 2012 EzineArticles.com - All Rights Reserved.</copyright>
<description><![CDATA[Kurt W. Mortensen is one of America's leading authorities on persuasion, motivation and influence. Kurt spent 15 years researching personal development and motivational psychology and is currently a professor on the university level. He offers his speaking, training, and consulting programs nationwide, helping thousands achieve unprecedented success in business and personal endeavors. Kurt is author of Maximum Influence, an Amazon.com bestseller and is endorsed by Stephen R. Covey, Brian Tracy, Robert Allen, and Mark Victor Hansen. "This is truly remarkable information," said Dr. Stephen R. Covey, Author of The 7 Habits of Highly Effective People. "It is based on solid ... ]]></description>
<lastBuildDate>Wed, 27 Sep 2006 18:22:07 -0500</lastBuildDate>
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<title>Ego Proof</title>
<link>http://EzineArticles.com/312020</link>
<guid>http://EzineArticles.com/312020</guid>
<pubDate>Wed, 27 Sep 2006 18:22:07 -0500</pubDate>
<description><![CDATA[Anytime someone challenges your abilities, especially your abilities to do your business, your immediate and instinctive reaction is to prove them wrong! When employing this tactic, be careful to avoid damaging the ego. When you cause damage instead of producing a challenge, you will create an air of indifference from your prospect.]]></description>
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<title>Praise Others Daily</title>
<link>http://EzineArticles.com/312015</link>
<guid>http://EzineArticles.com/312015</guid>
<pubDate>Wed, 27 Sep 2006 18:22:06 -0500</pubDate>
<description><![CDATA[Sincere praise and compliments can have a powerful effect on people. Praise boosts one's self-esteem. When you genuinely give praise, it releases energy in the other person. When you receive sincere compliments or praise, you get a smile on your face, your spirits soar, and you have a new aura about you.]]></description>
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<title>Bigger and Better</title>
<link>http://EzineArticles.com/312021</link>
<guid>http://EzineArticles.com/312021</guid>
<pubDate>Wed, 27 Sep 2006 18:08:08 -0500</pubDate>
<description><![CDATA[Peace and satisfaction will never come because the looming possibility of something or someone bigger and better coming along will always exist. One relishing their position at the top of the hill can never rest easy for too long. Pride is a false sense of accomplishment because it is not based on true or pure motives. As C.S. Lewis observed, "Pride is a spiritual cancer; it eats up the very possibility of love, or contentment, or even common sense."]]></description>
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<title>Return on Investment</title>
<link>http://EzineArticles.com/297242</link>
<guid>http://EzineArticles.com/297242</guid>
<pubDate>Tue, 12 Sep 2006 15:30:06 -0500</pubDate>
<description><![CDATA[One university professor chose names at random from a telephone directory, and then sent these complete strangers his Christmas cards. Holiday cards addressed to him came pouring back, all from people who did not know him and, for that matter, who had never even heard of him.]]></description>
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<title>One Good Turn Amplified</title>
<link>http://EzineArticles.com/297247</link>
<guid>http://EzineArticles.com/297247</guid>
<pubDate>Tue, 12 Sep 2006 15:16:10 -0500</pubDate>
<description><![CDATA[The adage "one good turn deserves another" seems to be a part of social conditioning in every culture. And, even beyond that, the maxim serves as an ethical code that does not necessarily need to be taught but nevertheless is understood. When someone smiles or gives a compliment, we tend to return the smile or compliment. Even when these gestures are unsolicited, we feel a sense of urgency to repay the person who has created the mental or psychological debt. In some cases, our need to repay this debt is so overwhelming that we end up dramatically exceeding the original favor.]]></description>
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<title>Environmental Expectations</title>
<link>http://EzineArticles.com/293919</link>
<guid>http://EzineArticles.com/293919</guid>
<pubDate>Fri, 08 Sep 2006 14:58:47 -0500</pubDate>
<description><![CDATA[Your environment and the expectations of that environment should be persuasive. In a theory they call the Broken Window Theory, James Wilson and George Kelling suggest that a building full of broken windows will cause people to assume that no one cares for the building or its appearance. This in turn will spur more vandalism. In other words, the environment's condition gives suggestions that lead people to hold certain assumptions, and people then act on those assumptions.]]></description>
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<title>Pacing and Leading</title>
<link>http://EzineArticles.com/293917</link>
<guid>http://EzineArticles.com/293917</guid>
<pubDate>Fri, 08 Sep 2006 14:48:45 -0500</pubDate>
<description><![CDATA[Pacing involves establishing rapport and making persuasive communication easier; leading involves steering your prospect toward your point of view. Pacing and leading will enable you to direct a person's thoughts so they tend to move in your direction.]]></description>
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<title>First Impression Expectations</title>
<link>http://EzineArticles.com/293923</link>
<guid>http://EzineArticles.com/293923</guid>
<pubDate>Fri, 08 Sep 2006 14:39:50 -0500</pubDate>
<description><![CDATA[Have you ever noticed how the people you assume are going to be jerks turn out to be just that? And if there is someone you're especially excited to meet, then you meet her and she seems great! Often our assumptions and expectations about someone we're about to meet for the first time play out exactly as we've already mentally conceived them. Once again, even when first meeting someone, you will send subconscious messages about how they are to respond and behave.]]></description>
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<title>The Impact of Suggestion</title>
<link>http://EzineArticles.com/293908</link>
<guid>http://EzineArticles.com/293908</guid>
<pubDate>Fri, 08 Sep 2006 14:30:42 -0500</pubDate>
<description><![CDATA[Expectations influence reality and create results. Individuals tend to make decisions based on how others expect them to perform. As a result, people fulfill those expectations whether positive or negative. Expectations have a powerful impact on those we trust and respect, but, interestingly, an even greater impact on perfect strangers. When we know someone expects something from us, we will try to satisfy him or her in order to gain respect and rapport.]]></description>
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<title>The Placebo Effect: Persuasive Suggestions</title>
<link>http://EzineArticles.com/293924</link>
<guid>http://EzineArticles.com/293924</guid>
<pubDate>Fri, 08 Sep 2006 14:19:51 -0500</pubDate>
<description><![CDATA[One form that expectations can take is in the shape of a placebo. A placebo is a non-medicinal substance that is given to patients so they believe they are receiving medicine. Placebos were used during the Korean War when MASH units ran out of morphine. When medical workers gave wounded soldiers placebos, 25 percent of the soldiers reported a reduction in pain. The placebo works because the expectation that the "medicine" will help is so strong that our brains actually translate it into reality. In some studies, placebos worked 25 percent to 40 percent of the time!  
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<title>Expect with Confidence</title>
<link>http://EzineArticles.com/293915</link>
<guid>http://EzineArticles.com/293915</guid>
<pubDate>Fri, 08 Sep 2006 14:18:45 -0500</pubDate>
<description><![CDATA[Often our expectations are based on the assumptions we have about people or groups of people. The same is true of us. Have you ever noticed how your expectations become reality in your personal life? Expectation is literally a self-fulfilling prophecy. We do this consciously and subconsciously. Remember the kid in grade school who was always really rowdy and disruptive? Sometimes if people already assume they are perceived a certain way, then that is indeed exactly how they will act, even if they don't mean to. The rowdy kid in grade school knew everyone perceived him as disruptive, and so he was. The teacher expected bad behavior, and the expectations were fulfilled.
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<title>Brand Loyalty</title>
<link>http://EzineArticles.com/293097</link>
<guid>http://EzineArticles.com/293097</guid>
<pubDate>Thu, 07 Sep 2006 16:37:05 -0500</pubDate>
<description><![CDATA[It's a challenge getting consumers to remain loyal to a particular brand. Unlike the good old days when brand loyalty was a given, times have changed. As a society, we no longer feel compelled to stick with a certain company or product.]]></description>
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<title>Cognitive Dissonance and Public Commitment</title>
<link>http://EzineArticles.com/293095</link>
<guid>http://EzineArticles.com/293095</guid>
<pubDate>Thu, 07 Sep 2006 16:03:33 -0500</pubDate>
<description><![CDATA[Public commitments and dissonance go hand in hand. Even when we feel an action is not right, we still go through with it if we have publicly committed to such a course of action.
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<title>Everyday Examples of Dissonance</title>
<link>http://EzineArticles.com/293022</link>
<guid>http://EzineArticles.com/293022</guid>
<pubDate>Thu, 07 Sep 2006 15:30:24 -0500</pubDate>
<description><![CDATA["Buyer's remorse" is also a form of dissonance. When we purchase a product or service, we tend to look for ways to convince ourselves that we made the right decision. If the people around us or other factors make us question our decision, we experience buyer's remorse. On feeling this inconsistency, we'll look for anything--facts, peer validation, expert opinion--to reduce the dissonance in our minds concerning the purchase. Some of us even use selective exposure to minimize the risk of seeing or hearing something that could cause dissonance. Often people won't even tell family or friends about their purchase or decision because they know it will create dissonance.]]></description>
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<title>Three Steps to Using the Law of Dissonance</title>
<link>http://EzineArticles.com/293013</link>
<guid>http://EzineArticles.com/293013</guid>
<pubDate>Thu, 07 Sep 2006 15:16:21 -0500</pubDate>
<description><![CDATA[Just like anything in life, there is an art an a science.  In this article I outline the step by step science to using dissonance effectively.  Take the material I teach you and use your art to apply the most effective method in a given situation.]]></description>
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<title>Your Emotional Radar</title>
<link>http://EzineArticles.com/292105</link>
<guid>http://EzineArticles.com/292105</guid>
<pubDate>Wed, 06 Sep 2006 15:19:40 -0500</pubDate>
<description><![CDATA[When using emotions in persuasion, you must pay attention to the circumstances that surround your presentation. Aristotle highlighted three aspects you should consider:]]></description>
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<title>Reinforcement Methods</title>
<link>http://EzineArticles.com/292112</link>
<guid>http://EzineArticles.com/292112</guid>
<pubDate>Wed, 06 Sep 2006 15:19:30 -0500</pubDate>
<description><![CDATA[Prospects are slow to accept your message because they don't trust you.  As a master persuader you need to utilize certain resources to break down those walls, warm up your prospect and move them closer to making a buying decision.]]></description>
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<title>Common Logical Fallacies</title>
<link>http://EzineArticles.com/292118</link>
<guid>http://EzineArticles.com/292118</guid>
<pubDate>Wed, 06 Sep 2006 15:02:34 -0500</pubDate>
<description><![CDATA[Often a prospect spirals into a negative abyss.  As a master persuader you need to understand what is happening to your prospect.  By having an understanding of your prospects concerns, you will have a greater ability to resolve concerns and close more sales.]]></description>
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<title>How to Keep Your Prospects On Track</title>
<link>http://EzineArticles.com/288274</link>
<guid>http://EzineArticles.com/288274</guid>
<pubDate>Sun, 03 Sep 2006 06:43:11 -0500</pubDate>
<description><![CDATA[Following are some simple guidelines to keep your speech and verbal packaging on the right track.]]></description>
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<title>The &quot;Let's&quot; Technique</title>
<link>http://EzineArticles.com/288276</link>
<guid>http://EzineArticles.com/288276</guid>
<pubDate>Sun, 03 Sep 2006 06:30:12 -0500</pubDate>
<description><![CDATA[You can create unity and alliance and lessen defensiveness when you use "let's" in place of "you," even when that individual, not you, is really going to be the one carrying the duty out.]]></description>
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<title>The Value of the Simple Statement</title>
<link>http://EzineArticles.com/288267</link>
<guid>http://EzineArticles.com/288267</guid>
<pubDate>Sun, 03 Sep 2006 06:30:09 -0500</pubDate>
<description><![CDATA[It is best to assume that with spoken language, simple is better than complex. Since we are unable to recapture or replay our spoken words, we hope that they will be correctly interpreted the first time they are heard. Unfortunately, spoken words can be the most misread and misinterpreted form of communication, and therefore, can be a great hindrance to effective persuasion. When you're in a persuasive situation, use simple, direct, and concise language, rather than fretting about how eloquent you're sounding. If you are preoccupied, you'll miss a lot of important cues. Moreover, complex language may not effectively deliver your point. 
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<title>How to Use Silence</title>
<link>http://EzineArticles.com/288269</link>
<guid>http://EzineArticles.com/288269</guid>
<pubDate>Sun, 03 Sep 2006 06:19:10 -0500</pubDate>
<description><![CDATA[Sometimes the right word is no word. On occasion we need to remain silent and let the other person talk. We have heard in sales that the first one to talk after the close loses. After the persuasion process and the final decision is ready to be made, make your proposal and shut up. The silence is nerve-wracking, but it's a critical time to let the prospect make the decision without you rambling on and on about the product or service.]]></description>
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<title>How to Use Word Choice in Marketing</title>
<link>http://EzineArticles.com/288268</link>
<guid>http://EzineArticles.com/288268</guid>
<pubDate>Sun, 03 Sep 2006 06:06:10 -0500</pubDate>
<description><![CDATA[Word choice in marketing and advertising is absolutely critical. When advertisers spend millions of dollars each year, you can bet they have tested every word they are going to use. They want their word choices to psychologically lead you to believe their product is the best, that it will change your life. Skilled advertisers can get us to absorb their message unconsciously. They might even package an identical product with different words and phrases to reach a wider segment of the public.]]></description>
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<title>The Secret of Stories</title>
<link>http://EzineArticles.com/272989</link>
<guid>http://EzineArticles.com/272989</guid>
<pubDate>Sat, 19 Aug 2006 05:56:31 -0500</pubDate>
<description><![CDATA[Stories draw your  audience in and they help an audience understand and appreciate your message.  We can all think of a time when we were in an audience where we were not paying  attention to the speaker. We were off in our own world when, all of a sudden,  we perked up and started to listen because the speaker had shifted to telling a  story. ]]></description>
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<title>The Success Process</title>
<link>http://EzineArticles.com/272977</link>
<guid>http://EzineArticles.com/272977</guid>
<pubDate>Sat, 19 Aug 2006 05:51:28 -0500</pubDate>
<description><![CDATA[We put on weight over the years, but then we  want to lose it overnight. We spend years getting deeper and deeper into debt,  but we want to become financially independent overnight. We decide we want to  run that marathon-when it's only a month a way. We want to ace that exam, but  we only allow ourselves an hour to cram all the material. We start thinking  about retirement when it looms only five years out on the horizon. There are  many examples of things we want to attain in the shortest amount of time  possible and with the least effort possible, but it rarely happens that way.  Success is a process and not a quick fix. Progress comes in steps and the  foundation first has to be laid.]]></description>
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<title>Top Presentation Tips</title>
<link>http://EzineArticles.com/272965</link>
<guid>http://EzineArticles.com/272965</guid>
<pubDate>Sat, 19 Aug 2006 05:39:26 -0500</pubDate>
<description><![CDATA[Pace refers to how  rapidly you speak. Obviously, you don't want to sound unnatural, but research  has shown that people who speak faster, louder and more fluently are perceived  as more persuasive than those who do not. Stories that are delivered at a more  upbeat pace are more persuasive than those that are delivered more slowly  because the lively storyteller comes across as more competent and  knowledgeable. ]]></description>
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<title>Presentation Skills</title>
<link>http://EzineArticles.com/272984</link>
<guid>http://EzineArticles.com/272984</guid>
<pubDate>Sat, 19 Aug 2006 05:33:30 -0500</pubDate>
<description><![CDATA[You've only got about  fifteen to thirty seconds before people start to settle into their impressions.  Hence, when effectively presenting, we want openers that will not only grab our  audiences' attention, but will also quickly establish our credibility,  cultivate goodwill with our listeners and introduce our topics. ]]></description>
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<title>Persuasion and Presentation Preparation</title>
<link>http://EzineArticles.com/272971</link>
<guid>http://EzineArticles.com/272971</guid>
<pubDate>Sat, 19 Aug 2006 05:32:28 -0500</pubDate>
<description><![CDATA[You have to know as much as  you possibly can about the people who will comprise your audience. You must  uncover what their interests and expectations are. You must also take into  consideration where you'll be speaking, what time of day it will be and what  logistical and technical considerations may play a role.]]></description>
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<title>Roadmap to Success</title>
<link>http://EzineArticles.com/272967</link>
<guid>http://EzineArticles.com/272967</guid>
<pubDate>Sat, 19 Aug 2006 05:28:27 -0500</pubDate>
<description><![CDATA[Part of your discovery will be making this  self-mastery journey a natural process. It will still be challenging, but you  need to expand your comfort zone. The journey to success starts with belief,  proven principles and a burning desire to change. ]]></description>
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<title>Telling Stories</title>
<link>http://EzineArticles.com/272957</link>
<guid>http://EzineArticles.com/272957</guid>
<pubDate>Sat, 19 Aug 2006 05:27:24 -0500</pubDate>
<description><![CDATA[Paint the picture for  your audience. The more you can create the setting-the sights, the sounds, the  smells, the feelings-the more your audience will be drawn in. Remember, you  want the experience to become their experience-something they can  readily identify with. As a persuader, you've got to take them there. As you  prepare yourself, keep in mind all the ways in which you can really produce a  mental and emotional imprint. You want your prospects to see your story in  their minds' eyes, playing out like a movie. You want them to really take the  story home, to have a place in their hearts for years to come. When you reach  their hearts and involve their minds, you will be persuasive.]]></description>
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<title>Persuasion Used for You or Against You</title>
<link>http://EzineArticles.com/272961</link>
<guid>http://EzineArticles.com/272961</guid>
<pubDate>Sat, 19 Aug 2006 05:00:26 -0500</pubDate>
<description><![CDATA[Advertisers spend  billions of dollars researching and analyzing our psychographics and  demographics to figure out how to subtly persuade us. Rosseli,  Skelly, and Mackie point out that "even by  conservative estimates, the average person is exposed to 300 to 400 persuasive  media messages a day from the mass media alone."]]></description>
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<title>Winning Structure</title>
<link>http://EzineArticles.com/272937</link>
<guid>http://EzineArticles.com/272937</guid>
<pubDate>Fri, 18 Aug 2006 16:25:46 -0500</pubDate>
<description><![CDATA[Confidence and conviction  during your call to action is a critical persuasive component. The  effectiveness of your call to action is all about how the audience perceives  you. Because it is such a crucial component, I would suggest that you write  your call to action before beginning any other phase of your presentation. When  doing so, ask yourself what exactly it is you want your audience to do upon  completion of your presentation and then build your presentation around the  answer.]]></description>
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<title>Present  with Passion, Compassion and Purpose</title>
<link>http://EzineArticles.com/273012</link>
<guid>http://EzineArticles.com/273012</guid>
<pubDate>Fri, 18 Aug 2006 14:34:34 -0500</pubDate>
<description><![CDATA[Long gone are the days of counting on the subject  matter to speak compellingly for itself, compensating  for your inadequacies as a presenter. Nowadays, you've got to get inside of  your prospects' minds, and you've got to get there fast-before you're even into  the heart of your message. When asked what they thought made their managers  most effective, 90 percent of all respondents mentioned communication and  presentation skills. This tendency reveals how  truly critical a life skill effective communication really is. ]]></description>
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<title>Persuasion  and Presentation Obstacles</title>
<link>http://EzineArticles.com/273005</link>
<guid>http://EzineArticles.com/273005</guid>
<pubDate>Fri, 18 Aug 2006 14:29:37 -0500</pubDate>
<description><![CDATA[Fear is so debilitating, and  yet it is so prevalent. I would say, in fact, that it is probably the number  one obstacle standing in the way of having a solid, positive mental mindset.  Yet when its true nature is revealed, we are no longer bound by the mental and  emotional limitations it imposes upon us. ]]></description>
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<title>Story Selection</title>
<link>http://EzineArticles.com/273009</link>
<guid>http://EzineArticles.com/273009</guid>
<pubDate>Fri, 18 Aug 2006 14:21:33 -0500</pubDate>
<description><![CDATA[In selecting a story  that is appropriate for any given circumstance, there are three fundamental  questions you must ask yourself. First, does the story fit your audience? How  does it support and underscore your main message? Second, is it a story you  love, have lived or have learned from firsthand? These are key elements if you  want your story to be as compelling as possible. Third, can your story be  related in a way that your audience will not only appreciate it, but also  identify with it and be able to relive it? ]]></description>
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<title>Power Pointers for  Story Selling</title>
<link>http://EzineArticles.com/273014</link>
<guid>http://EzineArticles.com/273014</guid>
<pubDate>Fri, 18 Aug 2006 14:20:35 -0500</pubDate>
<description><![CDATA[Nothing disarms and  invites an audience in more than humor. We are instantly drawn to people we  think are funny. We enjoy listening to humorous individuals and hearing what  they have to say. Humor grabs attention, creates rapport and makes a message  more memorable. It can also relieve tension, enhance relationships and motivate  people.]]></description>
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<title>Overcoming  Presentation Jitters</title>
<link>http://EzineArticles.com/273038</link>
<guid>http://EzineArticles.com/273038</guid>
<pubDate>Fri, 18 Aug 2006 14:16:39 -0500</pubDate>
<description><![CDATA[I remember my very first  speaking engagement. I was excited but also a little nervous. I was faced with  some of the common fears everyone experiences. Even though we may know that  many of our fears are most likely not ever going to actually happen, they still  have a way of trying to take center stage right before we get on stage.]]></description>
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<title>People Skills and Public Speaking</title>
<link>http://EzineArticles.com/273002</link>
<guid>http://EzineArticles.com/273002</guid>
<pubDate>Fri, 18 Aug 2006 13:48:14 -0500</pubDate>
<description><![CDATA[You want your people skills  to be so polished that they invariably permeate your presentations. You want  every audience member to feel like you're reaching her/him individually. ]]></description>
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<title>It Is How, Not  What You Say</title>
<link>http://EzineArticles.com/273004</link>
<guid>http://EzineArticles.com/273004</guid>
<pubDate>Fri, 18 Aug 2006 13:43:15 -0500</pubDate>
<description><![CDATA[The words we use and the way  in which we use them can have a huge impact on how we are perceived by our  audience. As Mark Twain said, "The difference between the right word and the  wrong word is the difference between lightning and a lightning bug."]]></description>
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<title>Breeding Confidence</title>
<link>http://EzineArticles.com/272996</link>
<guid>http://EzineArticles.com/272996</guid>
<pubDate>Fri, 18 Aug 2006 13:22:54 -0500</pubDate>
<description><![CDATA[The greatest common  denominator of the ultra-prosperous is that wealthy people are master  communicators. Impeccable and masterful  communication unarguably leads to wealth. The highest paid and most powerful  people on the planet are all master communicators. These individuals put  themselves at stake in front of large groups, communicating and persuading in  such a way that people are inspired to support them. ]]></description>
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<title>The Aroma of Persuasion</title>
<link>http://EzineArticles.com/259333</link>
<guid>http://EzineArticles.com/259333</guid>
<pubDate>Thu, 10 Aug 2006 13:59:50 -0500</pubDate>
<description><![CDATA[Our sense of smell is  so powerful that it can quickly trigger associations with memories and  emotions. Our olfactory system is a primitive sense that is wired directly to  the center of our brain. By four to six weeks of age, infants can tell the  difference between their own mother's scent and that of a stranger. Almost  everyone has experienced situations in which a smell evoked a nostalgic memory. ]]></description>
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<title>Persuasive Humor in the Real World</title>
<link>http://EzineArticles.com/259330</link>
<guid>http://EzineArticles.com/259330</guid>
<pubDate>Thu, 10 Aug 2006 13:43:50 -0500</pubDate>
<description><![CDATA[Often, salespeople  use humor to get a prospect to relax, open up and connect. This strategy works,  too. If the salesperson gets us laughing along, we like them and we feel like  we're having a good time. We're glad for a sales representative who appreciates  our needs and concerns but who can also take the stress and anxiety out of  making an important purchase.]]></description>
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<title>Maslows Hierarchy of Motivation</title>
<link>http://EzineArticles.com/259314</link>
<guid>http://EzineArticles.com/259314</guid>
<pubDate>Thu, 10 Aug 2006 13:42:49 -0500</pubDate>
<description><![CDATA[Many of us are  familiar with Abraham Maslow's Hierarchy of Needs. A renowned researcher and  psychologist, Maslow proposed a "hierarchy of needs" that demonstrates the  human needs we are most motivated to satisfy. The base of the motivational  order begins with the fundamentals of life. These fundamental, life-sustaining  needs must be met before the higher needs can be targeted. When lower needs are  not met, the higher needs become less urgent or persuaded. ]]></description>
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<title>Negotiation Hazards</title>
<link>http://EzineArticles.com/259326</link>
<guid>http://EzineArticles.com/259326</guid>
<pubDate>Thu, 10 Aug 2006 13:24:50 -0500</pubDate>
<description><![CDATA[What might work  wonderfully in one negotiation situation will not always be appropriate in another. The instant someone feels cheated, misled or taken  advantage of, your opportunity to negotiate with her/him is over. Negotiation  hazards tend to occur when you are taking a particular strategy too far.]]></description>
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<item>
<title>Humorous Resources</title>
<link>http://EzineArticles.com/259309</link>
<guid>http://EzineArticles.com/259309</guid>
<pubDate>Thu, 10 Aug 2006 13:13:48 -0500</pubDate>
<description><![CDATA[I would say that your  number one resource for funny material is yourself. When searching for comedic  stories, think back on your own life experiences. Often those embarrassing  moments and awkward scenarios provide excellent, true-to-life humor that people  can appreciate, relate to and enjoy. Such personal stories are doubly effective  when they underscore a key point you're trying to make to your audience or when  they offer a lesson to be learned from the experience. ]]></description>
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<title>Happy Humor</title>
<link>http://EzineArticles.com/259302</link>
<guid>http://EzineArticles.com/259302</guid>
<pubDate>Thu, 10 Aug 2006 13:05:47 -0500</pubDate>
<description><![CDATA[In our modern,  fast-paced but tension-filled world, consider the popularity of or emphasis on  such things as psychological care, anti-anxiety and anti-depression  medications, treatments, spas, vacation getaways, etc. In this age of  "self-help," self-improvement seminars and workshops of all sorts abound. They  may take on any one of many different possible forms: public speaking, fashion,  wellness, sales, parenting, education, finances, etc. Whatever subjects these  workshops address, in the end, they all aim to help people feel better about themselves. ]]></description>
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<title>Neuro-Linguistic Programming Strategies</title>
<link>http://EzineArticles.com/259327</link>
<guid>http://EzineArticles.com/259327</guid>
<pubDate>Wed, 09 Aug 2006 16:00:35 -0500</pubDate>
<description><![CDATA[One's thought  patterns, beliefs and attitudes can be used to "preprogram" actual experiences  that are yet to happen. NLP is very focused on how we think, what  influences the way we think, and how we structure what we think. Subscribers to  the science are encouraged to closely study and then model those individuals  who do things well. ]]></description>
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<title>Increasing Persuasion with Humor</title>
<link>http://EzineArticles.com/259310</link>
<guid>http://EzineArticles.com/259310</guid>
<pubDate>Mon, 07 Aug 2006 16:09:49 -0500</pubDate>
<description><![CDATA[Many people take for granted the powerful persuading influence of humor. Humor is often tossed off  as sheer entertainment or mere speech filler. The truth is, when you engage an audience with humor, you are accomplishing much more than just getting a laugh  out of them. ]]></description>
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<item>
<title>Foundations to Success</title>
<link>http://EzineArticles.com/259300</link>
<guid>http://EzineArticles.com/259300</guid>
<pubDate>Thu, 03 Aug 2006 03:59:02 -0500</pubDate>
<description><![CDATA[Preparation is the  magic ingredient to all successful negotiations. When negotiating, you have to  be prepared for anything. You need to know the ins and outs, the intricacies of  both sides. The more you prepare, the more knowledge you have, and the better  you will do. ]]></description>
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<title>Expectation in Negotiation</title>
<link>http://EzineArticles.com/259351</link>
<guid>http://EzineArticles.com/259351</guid>
<pubDate>Thu, 03 Aug 2006 03:53:13 -0500</pubDate>
<description><![CDATA[The fact that  people's expectations influence reality can help dramatically in the  negotiation process. Individuals tend to make decisions based on how others  expect them to perform. When we know someone expects something from us, we try  to satisfy her/him in order to gain respect and likeability.]]></description>
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<item>
<title>Anchored Selling</title>
<link>http://EzineArticles.com/259355</link>
<guid>http://EzineArticles.com/259355</guid>
<pubDate>Thu, 03 Aug 2006 03:51:14 -0500</pubDate>
<description><![CDATA[Anchoring is a  technique that captures the feelings, memories and emotions of certain events,  places or things. The psychology behind the anchoring technique's success lies  in the use of elements from a previous situation or circumstance to replay that  experience's emotions and feelings in the mind.]]></description>
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<item>
<title>Time Expectations</title>
<link>http://EzineArticles.com/259340</link>
<guid>http://EzineArticles.com/259340</guid>
<pubDate>Thu, 03 Aug 2006 03:43:08 -0500</pubDate>
<description><![CDATA[In our modern world,  we are bound by time. This being the case, we have certain expectations about  how long it will take us to accomplish our various tasks. Time often becomes  distorted through our perceptions and expectations. ]]></description>
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<item>
<title>Critical Humor</title>
<link>http://EzineArticles.com/259353</link>
<guid>http://EzineArticles.com/259353</guid>
<pubDate>Thu, 03 Aug 2006 03:35:14 -0500</pubDate>
<description><![CDATA[The proper use of  humor in your introduction is crucial. Your opener is where you set the stage,  create the mood and get your audience ready to laugh. It sets up the rest of  your delivery. Once you've successfully launched your presentation, you will  want to continue using humor throughout. Sometimes, you will use humor to  change your pace and re-center your audience's focus. Other times, you may use  it to underscore a key point, to lighten the mood or to simply maintain  rapport. Don't despair if everyone does not laugh. In fact, many people won't  laugh, but they will still be smiling on the inside. A physical or mental smile  also helps during the persuasion process. ]]></description>
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<title>Engaging the Five Senses</title>
<link>http://EzineArticles.com/259292</link>
<guid>http://EzineArticles.com/259292</guid>
<pubDate>Thu, 03 Aug 2006 03:25:01 -0500</pubDate>
<description><![CDATA[We were all born with  five senses, each one helping us to make generalizations about the world. You  should engage all five sensations when trying to persuade an audience.]]></description>
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<item>
<title>Feel the Beat</title>
<link>http://EzineArticles.com/259295</link>
<guid>http://EzineArticles.com/259295</guid>
<pubDate>Thu, 03 Aug 2006 03:04:02 -0500</pubDate>
<description><![CDATA[Music is much like  smells in that our brains link music with attitudes and experiences from our  past. Music is closely tied to our emotions. Think of the theme music from Rocky and then think of Jaws; the two movie themes evoke  different emotions, don't they? ]]></description>
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<title>Underlying Keys to Motivation</title>
<link>http://EzineArticles.com/259345</link>
<guid>http://EzineArticles.com/259345</guid>
<pubDate>Thu, 03 Aug 2006 03:02:11 -0500</pubDate>
<description><![CDATA[Motivation starts  with vision. In other words, people need to believe that they will succeed in  what you are motivating them to do. ]]></description>
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<item>
<title>Presentation Structure</title>
<link>http://EzineArticles.com/259286</link>
<guid>http://EzineArticles.com/259286</guid>
<pubDate>Thu, 03 Aug 2006 02:53:59 -0500</pubDate>
<description><![CDATA[In my younger years, I always heard "practice makes  perfect." Persuaders who take the  time to craft a well structured presentation find greater success than those  who don't. A properly structured  presentation includes the following: ]]></description>
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<title>Programming Power</title>
<link>http://EzineArticles.com/259276</link>
<guid>http://EzineArticles.com/259276</guid>
<pubDate>Thu, 03 Aug 2006 02:42:57 -0500</pubDate>
<description><![CDATA[Our brains can be  programmed and re-programmed. As a  persuader you can use programming to eliminate resistance and set forth the  course of action.]]></description>
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<title>Secrets of Successful Negotiators</title>
<link>http://EzineArticles.com/259279</link>
<guid>http://EzineArticles.com/259279</guid>
<pubDate>Thu, 03 Aug 2006 02:40:58 -0500</pubDate>
<description><![CDATA[Persuasion occurs when your ideas are so convincing that  the other party ends up adopting your point of view. With persuasion, there is  no compromising as there is in negotiation. Rather, the other party willfully  and enthusiastically abandons their position to embrace yours. ]]></description>
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<title>Techniques for Connecting with Humor</title>
<link>http://EzineArticles.com/259277</link>
<guid>http://EzineArticles.com/259277</guid>
<pubDate>Thu, 03 Aug 2006 02:15:58 -0500</pubDate>
<description><![CDATA[Can you think of a  time when you or someone you knew heard a really funny story and then tried to  tell it to someone else without evoking a single chuckle? Instead of peals of  laughter, you got the old "Guess you had to be there" response. Why is it that  the exact same story is hilarious in one instance and bland in another? It all  has to do with the delivery. There are many different elements that factor into  making humor work. Timing, gestures and facial expressions, vocal tone and  inflection, and the setting are examples of just some of the things that should  always be considered when delivering a shot of humor. ]]></description>
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<title>Reputation Expectations</title>
<link>http://EzineArticles.com/259280</link>
<guid>http://EzineArticles.com/259280</guid>
<pubDate>Thu, 03 Aug 2006 02:02:59 -0500</pubDate>
<description><![CDATA[When people are aware  of the good opinions others have about them, they want to live up to those  opinions. This tendency is why we act out the roles that are assigned to us. If  we receive praise, we want to be worthy of that praise.]]></description>
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<title>Economical  Advertising</title>
<link>http://EzineArticles.com/253503</link>
<guid>http://EzineArticles.com/253503</guid>
<pubDate>Wed, 26 Jul 2006 20:58:22 -0500</pubDate>
<description><![CDATA[If you think  advertising is a high-stakes gamble, one that is full of risks and  gimmicks at expensive prices, think again. Advertising follows, in fact, some  very logical rules. The first is that good advertising is based on market research.  Before you advertise, you need to understand the customers you're trying to  reach. What are their needs? What factors influence their decisions to buy?  What features of your products or services offer what they truly want? And what  weaknesses in your competitors could bring these target customers to you?]]></description>
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<item>
<title>Six Ad Program  Guidelines</title>
<link>http://EzineArticles.com/253529</link>
<guid>http://EzineArticles.com/253529</guid>
<pubDate>Wed, 26 Jul 2006 20:48:38 -0500</pubDate>
<description><![CDATA[If you are new to  advertising, or if you're using media or publications you haven't tried before,  it's important to assign your ads to outside specialists rather than try to  create them yourself. These specialists may be the creative group at an  advertising agency, a freelance writer and designer or the ad department of the  newspaper, magazine, TV channel or radio station where you plan to advertise.  Such people are experienced in translating information about a product or service,  target market, U.S.P. (unique selling position) and advertising goals into  advertising that suits each medium and conveys an effective image and sales  message. Moreover, it's extremely helpful to work with and learn from  specialists for several years before you consider doing advertising in-house.]]></description>
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<item>
<title>Marketing Research  Effectiveness</title>
<link>http://EzineArticles.com/253508</link>
<guid>http://EzineArticles.com/253508</guid>
<pubDate>Wed, 26 Jul 2006 20:45:25 -0500</pubDate>
<description><![CDATA[Marketing research  can be used to meet nearly all the marketing information needs of the small  businessperson. Every area from developing a business plan to designing an  effective advertising program can benefit from the use of carefully planned and  executed research. ]]></description>
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<title>Quantitative Research  and Surveys</title>
<link>http://EzineArticles.com/253522</link>
<guid>http://EzineArticles.com/253522</guid>
<pubDate>Wed, 26 Jul 2006 20:39:35 -0500</pubDate>
<description><![CDATA[When people speak of  marketing research, they are usually referring to quantitative research.  Quantitative research involves a survey of a selected sample of a specific  group using mail, telephone or in-person interviews. ]]></description>
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<item>
<title>Marketing Research Types</title>
<link>http://EzineArticles.com/253509</link>
<guid>http://EzineArticles.com/253509</guid>
<pubDate>Wed, 26 Jul 2006 20:39:26 -0500</pubDate>
<description><![CDATA[All marketing  research falls into two basic categories: secondary and primary. Secondary  research involves literature searches, article reviews and analysis of  existing, available data. While secondary research is limited to the information  you have on hand, it is usually much cheaper than primary research and can be  conducted by small businesses themselves.]]></description>
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<item>
<title>Merchandising Methods</title>
<link>http://EzineArticles.com/253512</link>
<guid>http://EzineArticles.com/253512</guid>
<pubDate>Wed, 26 Jul 2006 20:36:28 -0500</pubDate>
<description><![CDATA[When people hear the  term merchandising, many think of window displays or perhaps the mass  proliferation of Disney memorabilia. However, merchandising is a much broader  concept, encompassing everything a company does to package and present its  products or services. ]]></description>
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<item>
<title>Fifteen Advertising  and Promotional Ideas</title>
<link>http://EzineArticles.com/253505</link>
<guid>http://EzineArticles.com/253505</guid>
<pubDate>Wed, 26 Jul 2006 20:26:24 -0500</pubDate>
<description><![CDATA[Every successful company uses some sort of promotion to  influence certain audiences, usually customers or prospects, by informing or  persuading them. Reasons for promoting a business include: increasing  visibility; adding credibility to you or your company; enhancing or improving  your image and bringing in new business. The following cost-effective,  easy-to-execute ideas have the power to increase sales in a way  that conventional advertising cannot. The key is to find the methods that are  appropriate for your business, marketplace and professional style.]]></description>
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<title>Research Buying Tips</title>
<link>http://EzineArticles.com/253528</link>
<guid>http://EzineArticles.com/253528</guid>
<pubDate>Wed, 26 Jul 2006 20:24:38 -0500</pubDate>
<description><![CDATA[In some cases, such as reviewing the Yellow Pages to  determine the level of competition for a specific geographic area, marketing  research can easily be accomplished by small business owners themselves.  However, as the research becomes more complicated, the small businessperson may  wish to turn to an expert in the field. Numerous research firms exist  throughout the U.S.  Some conduct millions of dollars of research each month, such as A.C. Nielsen  and its monitoring of television audiences. Others are smaller, independent  firms that serve specific geographic areas.]]></description>
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<item>
<title>Advertising Pitfalls</title>
<link>http://EzineArticles.com/253498</link>
<guid>http://EzineArticles.com/253498</guid>
<pubDate>Wed, 26 Jul 2006 20:22:19 -0500</pubDate>
<description><![CDATA[Perhaps the greatest  obstacle to good advertising is excess. Ads can end up so crammed with ideas  and features that they appear dense and uninviting. If over-designed,  they can become more artistic than motivational, obscuring the sales message.  If over-written, they can become over-subtle or over-cute.  Certainly, some of the best ads ever created are clever and visually arresting;  but good ads must also sell. ]]></description>
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<item>
<title>Advertising in a  Nutshell</title>
<link>http://EzineArticles.com/253497</link>
<guid>http://EzineArticles.com/253497</guid>
<pubDate>Wed, 26 Jul 2006 20:21:18 -0500</pubDate>
<description><![CDATA[The bottom line of  all advertising efforts is an obvious one: to attract customers and bolster  sales. But often, small business advertising is wasted on a shotgun approach  that doesn't focus on the company's best prospects: those who are ready,  willing and able to purchase the product or service. In an attempt to reach  "everybody," these advertisers either miss their true market or spend far more  than necessary to reach it.]]></description>
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<item>
<title>Measuring Results</title>
<link>http://EzineArticles.com/253510</link>
<guid>http://EzineArticles.com/253510</guid>
<pubDate>Wed, 26 Jul 2006 20:18:27 -0500</pubDate>
<description><![CDATA[Advertising is an  ongoing process that is designed for sustainable results over time. However,  when your ad contains a coupon, a special time-limited offer or other  inducement to act immediately, you can get measurable results almost at once - provided  your offer, timing and media selection were right and you had already  established a rapport with your audience.]]></description>
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<item>
<title>Ready, Set, Advertise</title>
<link>http://EzineArticles.com/253526</link>
<guid>http://EzineArticles.com/253526</guid>
<pubDate>Wed, 26 Jul 2006 20:17:37 -0500</pubDate>
<description><![CDATA[Most of us are  impatient; we want our advertising to spark an immediate sales increase. That's  equivalent to giving a builder one week to construct a three-bedroom home  without a blueprint. Think of the planning process as drawing a blueprint for  your advertising campaign structure. First you design the framework, next you  fill in the details, and finally you begin to build. ]]></description>
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<item>
<title>Modern Marketing</title>
<link>http://EzineArticles.com/253520</link>
<guid>http://EzineArticles.com/253520</guid>
<pubDate>Wed, 26 Jul 2006 20:17:33 -0500</pubDate>
<description><![CDATA[The homogeneous mass  market, which has dictated the offerings of U.S. producers since the dawn of  the industrial revolution, is confronting its demise. At least, that's the word  from advertising and marketing experts as we transition into a new millennium.  The scattershot advertising approach, which wasn't necessarily all that  effective in the past, will be even less so in the 21st century. The  most obvious alternative, shifting to narrower and more specialized markets, is  already being tried by many small firms with substantial success.]]></description>
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<item>
<title>Business Advertising</title>
<link>http://EzineArticles.com/253501</link>
<guid>http://EzineArticles.com/253501</guid>
<pubDate>Wed, 26 Jul 2006 20:13:22 -0500</pubDate>
<description><![CDATA[Advertising is an  investment in your business and is similar to other investments that are  designed to improve and expand your business. The return you receive depends on  the planning and thought that precede the actual commitment and expenditure of  advertising dollars. By first developing an effective advertising plan, you  increase the likelihood of a positive return on your advertising investment,  regardless of the amount of money you spend.]]></description>
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<item>
<title>Yellow Page Profits</title>
<link>http://EzineArticles.com/253535</link>
<guid>http://EzineArticles.com/253535</guid>
<pubDate>Wed, 26 Jul 2006 20:12:49 -0500</pubDate>
<description><![CDATA[The Yellow Pages are  an advertising medium that shares many of the strengths of other advertising  media while, at the same time, avoids some of its competition's limitations or  disadvantages. As such, the Yellow Pages are best used to complement or extend  the effects of advertising placed in other media. Like other media, the Yellow  Pages permit an advertiser to select a well-defined geographic area,  ranging from a neighborhood to an entire metropolitan area. ]]></description>
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<item>
<title>Quick Survey of  Surveys</title>
<link>http://EzineArticles.com/253524</link>
<guid>http://EzineArticles.com/253524</guid>
<pubDate>Wed, 26 Jul 2006 20:08:36 -0500</pubDate>
<description><![CDATA[Surveys can be  conducted in numerous ways: directly, by mail, by fax or by phone. Generally,  you will have a better response if you ask customers to complete surveys while  on your premises. Follow the guidelines below and, above all, let your  customers know how you have implemented their suggestions. Eight out of ten  will come back to see if you have followed their advice.]]></description>
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<item>
<title>What's in an Ad?</title>
<link>http://EzineArticles.com/253534</link>
<guid>http://EzineArticles.com/253534</guid>
<pubDate>Wed, 26 Jul 2006 20:06:46 -0500</pubDate>
<description><![CDATA[Print ads generally  have four written parts: headline, support copy, call to action, company name  and a visual. Visuals are usually more important than copy because they're more  effective in attracting readers' attention and can instantly present your  product or service in a dramatic and motivating way. ]]></description>
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<item>
<title>Marketing and  Advertising Designs</title>
<link>http://EzineArticles.com/253506</link>
<guid>http://EzineArticles.com/253506</guid>
<pubDate>Wed, 26 Jul 2006 20:05:25 -0500</pubDate>
<description><![CDATA[Ask most small  business owners the best way to improve sales of their products or services,  and you will probably hear a wide range of responses: "Reduce the prices,"  "Increase your advertising," "Improve service" and so on. One unlikely reply,  however, would be: "Conduct some marketing research." While marketing research  has been a driving force in large companies for years, small businesses have  been reluctant to use it. Marketing research can be the key to future success  for many small businesses if the buyer or user of the research understands its  parameters, strengths and limitations. Failure to conduct and use marketing  research correctly result in catastrophe. ]]></description>
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<item>
<title>Advertising's Two Important Virtue</title>
<link>http://EzineArticles.com/253500</link>
<guid>http://EzineArticles.com/253500</guid>
<pubDate>Wed, 26 Jul 2006 20:04:21 -0500</pubDate>
<description><![CDATA[You have complete  control. Unlike public relations efforts, you have final word in determining  where, when and how often your message will appear, how it will look and what  it will say. You can target your audience more readily (working mothers, new  home purchasers, small truck owners) and aim at very specific geographic areas.  You can be consistent through advertising that presents your company's image  and sales message over time to build awareness and trust. ]]></description>
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<item>
<title>Ad Placement</title>
<link>http://EzineArticles.com/253495</link>
<guid>http://EzineArticles.com/253495</guid>
<pubDate>Wed, 26 Jul 2006 20:04:16 -0500</pubDate>
<description><![CDATA[The following  summarizes the relative advantages and disadvantages of the advertising media  most frequently used by small businesses.]]></description>
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<item>
<title>The Advertising  Campaign</title>
<link>http://EzineArticles.com/253532</link>
<guid>http://EzineArticles.com/253532</guid>
<pubDate>Wed, 26 Jul 2006 20:01:40 -0500</pubDate>
<description><![CDATA[Armed with knowledge  of your industry, market and audience, a media plan and schedule, your product  or service's most important benefits and measurable goals in terms of sales  volume (number of units sold), revenue generated or other criteria, you  are ready for action. The first step is  to establish the theme and, if appropriate, the specific tagline that  identifies your product or service in all of your advertising. ]]></description>
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<item>
<title>Public Relations and  Goodwill</title>
<link>http://EzineArticles.com/253521</link>
<guid>http://EzineArticles.com/253521</guid>
<pubDate>Wed, 26 Jul 2006 20:01:34 -0500</pubDate>
<description><![CDATA[One highly effective  type of advertising costs virtually nothing: public relations. With public  relations, the newsworthiness of some aspect of your business or business  activities can earn you free publicity in newspapers or magazines, or even on  radio or television. ]]></description>
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<item>
<title>Critical Change</title>
<link>http://EzineArticles.com/240613</link>
<guid>http://EzineArticles.com/240613</guid>
<pubDate>Tue, 25 Jul 2006 18:46:42 -0500</pubDate>
<description><![CDATA[Change  is critical to your success and happiness. I cringe to think what might happen  in our lives if we don't allow ourselves the opportunity to make the  appropriate changes. Sure, we can  pretend that we don't need to change, that there is nothing wrong with our  lives. Then, however, we soon forget the consequences of not taking action and  making the changes we know we need to make. ]]></description>
</item>
<item>
<title>Developing Plans</title>
<link>http://EzineArticles.com/240610</link>
<guid>http://EzineArticles.com/240610</guid>
<pubDate>Tue, 25 Jul 2006 18:46:41 -0500</pubDate>
<description><![CDATA[If you've researched  your market, thought over the pros and cons of a home-based business, and  decided to go ahead, it's time to put together a business plan.]]></description>
</item>
<item>
<title>Aligning All My Ducks</title>
<link>http://EzineArticles.com/240620</link>
<guid>http://EzineArticles.com/240620</guid>
<pubDate>Tue, 25 Jul 2006 18:41:45 -0500</pubDate>
<description><![CDATA[Time is tight, you don't have time to check the plane or see  if there is gas in the tank so you just prepare yourself to take off. The  consequences would be devastating. Many treat their future this way. They are  so excited to do things that will return a profit that they forget to work on  themselves and learn the tools necessary to make their life successful.]]></description>
</item>
<item>
<title>Powerful Product Names</title>
<link>http://EzineArticles.com/240622</link>
<guid>http://EzineArticles.com/240622</guid>
<pubDate>Tue, 25 Jul 2006 18:40:47 -0500</pubDate>
<description><![CDATA[Like company names,  names for products and services may express a benefit to customers or a  personality trait. More than with  companies, however, product and service names must be strongly competitive.]]></description>
</item>
<item>
<title>Commercial Identity</title>
<link>http://EzineArticles.com/240616</link>
<guid>http://EzineArticles.com/240616</guid>
<pubDate>Tue, 25 Jul 2006 18:37:43 -0500</pubDate>
<description><![CDATA[The name you select  for your business, product or service explains who you are or what you  sell. It identifies what sets you apart  in the marketplace. It helps determine  how you're perceived. Be sure that your  name communicates exactly the right message. ]]></description>
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<item>
<title>Changing Knowledge</title>
<link>http://EzineArticles.com/240617</link>
<guid>http://EzineArticles.com/240617</guid>
<pubDate>Tue, 25 Jul 2006 18:35:44 -0500</pubDate>
<description><![CDATA[Sometimes,  people are immobilized from moving ahead simply because they don't know what to  do or where to begin. To bring change about in your life, you need the  necessary knowledge to make that change successful. Consider what you can read,  whom you can talk to, what seminar or workshop you can attend. ]]></description>
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<title>Drive to Success</title>
<link>http://EzineArticles.com/240606</link>
<guid>http://EzineArticles.com/240606</guid>
<pubDate>Tue, 25 Jul 2006 18:07:37 -0500</pubDate>
<description><![CDATA[Consistent and rapid  changes are impacting the economy, and the small businesses that create  approximately two-thirds of the nation's new jobs. These changes are all around us and envelope  all areas of business. The most obvious  changes range from: telecommunications, manufacturing, distribution and natural  resource management to evolving consumer needs and demands. Thus we see a tremendous growth in worldwide  competition and making the road to success much more complex and difficult,  especially for small businesses and entrepreneurs. ]]></description>
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<title>Small Business Money</title>
<link>http://EzineArticles.com/240625</link>
<guid>http://EzineArticles.com/240625</guid>
<pubDate>Tue, 25 Jul 2006 18:04:49 -0500</pubDate>
<description><![CDATA[Many new  entrepreneurs quickly discover that raising capital may not be easy and can be  a complex and frustrating process. However, if you are informed and have  planned effectively, raising money for your business will not be a painful  experience.]]></description>
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<title>Do You Have What It Takes</title>
<link>http://EzineArticles.com/240608</link>
<guid>http://EzineArticles.com/240608</guid>
<pubDate>Tue, 25 Jul 2006 18:01:39 -0500</pubDate>
<description><![CDATA[Every day, people are  achieving economic and creative independence by turning their skills into  dollars. Garages, basements and attics are being transformed into the corporate  headquarters of the newest entrepreneurs, home-based business people. With  recent technological advances and a rising demand for ";service-oriented"  businesses, the opportunities seem to be endless. ]]></description>
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<title>Home Based Business Considerations</title>
<link>http://EzineArticles.com/240602</link>
<guid>http://EzineArticles.com/240602</guid>
<pubDate>Tue, 11 Jul 2006 06:56:18 -0500</pubDate>
<description><![CDATA[Before you dive head  first into a home-based business, it's essential that you know why you are  doing it and how you will do it. To succeed, your business must be based on  something greater than a desire to be your own boss: an honest assessment of  your own personality, an understanding of what's involved, and a lot of hard  work.]]></description>
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<title>Old Outdated Tactics</title>
<link>http://EzineArticles.com/240592</link>
<guid>http://EzineArticles.com/240592</guid>
<pubDate>Tue, 11 Jul 2006 06:32:08 -0500</pubDate>
<description><![CDATA[Research shows the  old style techniques of persuasion and influence have lost their effectiveness.  So after timeless research and application, I found the answer to persuasion  and influence. ]]></description>
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<title>Legal Restrictions</title>
<link>http://EzineArticles.com/240597</link>
<guid>http://EzineArticles.com/240597</guid>
<pubDate>Tue, 11 Jul 2006 06:28:15 -0500</pubDate>
<description><![CDATA[A home-based business is subject to many of the same laws  and regulations affecting other businesses and you will be responsible for  complying with them. ]]></description>
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<title>Motivation Muster</title>
<link>http://EzineArticles.com/240600</link>
<guid>http://EzineArticles.com/240600</guid>
<pubDate>Tue, 11 Jul 2006 06:23:16 -0500</pubDate>
<description><![CDATA[We  all have those days when we just don't feel like doing what we need to do. We  intend to, but then it still doesn't happen. Well, not only do we have "those  days," but we could probably point to such a scenario every single day! Procrastination is just part of the human  condition-"Oh, I'll get to it...later...." How do we muster the motivation to get  things done and to stay on track, even during those inevitable times when we  just don't feel like it?]]></description>
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<title>Legal Structures</title>
<link>http://EzineArticles.com/240595</link>
<guid>http://EzineArticles.com/240595</guid>
<pubDate>Tue, 11 Jul 2006 06:07:14 -0500</pubDate>
<description><![CDATA[One of the most  important decisions entrepreneurs make is how to legally set up their  businesses. The choice can be a wise move or a costly mistake with regard to  taxes paid, protection from liability, and the amount of resultant flexibility  in running the operation.]]></description>
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<title>Obstacles to Lasting Change</title>
<link>http://EzineArticles.com/240594</link>
<guid>http://EzineArticles.com/240594</guid>
<pubDate>Tue, 11 Jul 2006 06:00:13 -0500</pubDate>
<description><![CDATA[Change  is the key to our success and to our financial future. Often in our own lives,  however, change is something we fiercely resist. We can only become who we want  to become through change.]]></description>
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<title>Solidifying Foundations</title>
<link>http://EzineArticles.com/240588</link>
<guid>http://EzineArticles.com/240588</guid>
<pubDate>Mon, 10 Jul 2006 20:57:58 -0500</pubDate>
<description><![CDATA[To ensure that your  business runs smoothly, you need to establish a solid structure. The success of your business depends on how  well you manage it. ]]></description>
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<title>Writing A Loan Proposal</title>
<link>http://EzineArticles.com/240583</link>
<guid>http://EzineArticles.com/240583</guid>
<pubDate>Mon, 10 Jul 2006 20:50:50 -0500</pubDate>
<description><![CDATA[Approval of your loan  request depends on how well you present yourself, your business, and your  financial needs to a lender. Remember, lenders want to make loans, but they  must make loans they know will be repaid. ]]></description>
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