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<title>Larry Galler - EzineArticles Expert Author</title>
<link>http://EzineArticles.com/expert/Larry_Galler</link>
<pubDate>Wed, 15 Feb 2012 07:58:38 -0600</pubDate>
<image><title>Larry Galler - EzineArticles Expert Author</title>
<link>http://EzineArticles.com/expert/Larry_Galler</link>
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<copyright>Copyright 2012 EzineArticles.com - All Rights Reserved.</copyright>
<description><![CDATA[Larry Galler has been an owner of three small businesses selling to local, regional, and national markets.  Since 1993 he has been coaching and consulting high performance executives, professionals, and owners of small businesses to extraordinary acheivement.  He speaks frequently to business groups and has written a weekly newspaper column since 2001.  If you want to increase the velocity of your business success, contact Larry for a free coaching session - larry@larrygaller.com
.]]></description>
<lastBuildDate>Mon, 25 Apr 2011 15:51:49 -0500</lastBuildDate>
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<item>
<title>The Downside of Being Positive</title>
<link>http://EzineArticles.com/6208746</link>
<guid>http://EzineArticles.com/6208746</guid>
<pubDate>Mon, 25 Apr 2011 15:51:49 -0500</pubDate>
<description><![CDATA[There are positive people and negative people in all walks of life, in every level of business. It is well documented that positive people are more productive, happier, and more pleasant to work with yet most businesses have to deal with negative people as customers, executives, vendors, staff, and stakeholders. Can negatives be turned into positives?]]></description>
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<item>
<title>Culture = &quot;How We Do Things Around Here&quot;</title>
<link>http://EzineArticles.com/6198550</link>
<guid>http://EzineArticles.com/6198550</guid>
<pubDate>Thu, 21 Apr 2011 11:06:51 -0500</pubDate>
<description><![CDATA[Every company has a culture, either by plan or by happenstance. Those who design and manage their culture will more likely gain respect from their staff, clients, and prospects because they will all know how "things are done at your company."]]></description>
</item>
<item>
<title>Is a Tsunami Headed Your Way? Prepare Now!</title>
<link>http://EzineArticles.com/6094888</link>
<guid>http://EzineArticles.com/6094888</guid>
<pubDate>Thu, 24 Mar 2011 14:20:31 -0500</pubDate>
<description><![CDATA[Even though a disaster may never befall you or your business, you shouldn't risk it. Take at least the most simple precautions to have a chance of keeping your business if a hurricane, tornado, tsunami, earthquake, fire of flood comes.]]></description>
</item>
<item>
<title>Problem-Solving Ideas Are Easy - Implementation - Not So Much!</title>
<link>http://EzineArticles.com/6070517</link>
<guid>http://EzineArticles.com/6070517</guid>
<pubDate>Fri, 18 Mar 2011 10:53:39 -0500</pubDate>
<description><![CDATA[There is a process to solving problems, learn it and save time and energy. Best of all, when the problem is solved quickly and efficiently, you'll have more time for future-based tasks.]]></description>
</item>
<item>
<title>Get Off That Plateau</title>
<link>http://EzineArticles.com/6007820</link>
<guid>http://EzineArticles.com/6007820</guid>
<pubDate>Wed, 02 Mar 2011 10:23:44 -0600</pubDate>
<description><![CDATA[Businesses go through many cycles - for some it is: startup, breakeven, profitability, and sustained growth and profitability. But for most, once they reach profitability the adrenaline leaves and they get to a plateau which they can stay at for decades leading to frustration and anger. Get off that plateau!]]></description>
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<item>
<title>Every Facet Is Critical</title>
<link>http://EzineArticles.com/5913537</link>
<guid>http://EzineArticles.com/5913537</guid>
<pubDate>Tue, 15 Feb 2011 14:05:56 -0600</pubDate>
<description><![CDATA[In a diamond every facet is critical to the brilliance, clarity, and value of the gem. In a business every activity, task, employee, customer, system, and process is critical to the brilliance, clarity, and value of the company. Those who allow some functions to be dysfunctional end up with a business with only a portion of the value of a business that looks like a gem.]]></description>
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<item>
<title>Some Day, When You Are Least Prepared</title>
<link>http://EzineArticles.com/5867712</link>
<guid>http://EzineArticles.com/5867712</guid>
<pubDate>Wed, 09 Feb 2011 10:07:31 -0600</pubDate>
<description><![CDATA[If you constantly expect the unexpected you will be prepared and have options at the ready. Otherwise you are behind the curve and have to react by scrambling to catch up. The proactive manager is a far better executive.]]></description>
</item>
<item>
<title>Beware of the Mediocrity Monster</title>
<link>http://EzineArticles.com/5819721</link>
<guid>http://EzineArticles.com/5819721</guid>
<pubDate>Wed, 02 Feb 2011 13:38:05 -0600</pubDate>
<description><![CDATA[It's all to easy to take the easy way out, let something start down that slippery slope that ends in mediocrity. Beware the mediocrity monster. It brings along the ordinary.]]></description>
</item>
<item>
<title>Bucketize Your Customer List and Increase Sales Volume</title>
<link>http://EzineArticles.com/5731586</link>
<guid>http://EzineArticles.com/5731586</guid>
<pubDate>Wed, 19 Jan 2011 10:12:55 -0600</pubDate>
<description><![CDATA[Instead of promoting the same thing to everybody in your customer list, create separate sub-lists or "buckets" so you can promote specific things to specific prospects. Your promotions will become more highly targeted, more efficient, and more successful.]]></description>
</item>
<item>
<title>Cut Cycle-Time - Increase Customer Service</title>
<link>http://EzineArticles.com/5580462</link>
<guid>http://EzineArticles.com/5580462</guid>
<pubDate>Mon, 20 Dec 2010 15:34:54 -0600</pubDate>
<description><![CDATA[Helping customers speed their transactions instead of waiting in line improves their experience. They will be happy to return instead of dreading it and going elsewhere.]]></description>
</item>
<item>
<title>Connect The Dots In Chess and Business</title>
<link>http://EzineArticles.com/5580448</link>
<guid>http://EzineArticles.com/5580448</guid>
<pubDate>Mon, 20 Dec 2010 15:29:43 -0600</pubDate>
<description><![CDATA[The game of Chess is a battlefield where the individual pieces (from the royalty of the king and queen to the lowly pawns) play their roles based on the rules of play and their part in the overall strategy of the players. It's exactly the same in business. It does no good to the overall goals if a bishop or a rook would decide to move away from its job of protecting the king.]]></description>
</item>
<item>
<title>We All Have to Deal With &quot;Jerks at Work&quot;</title>
<link>http://EzineArticles.com/5580422</link>
<guid>http://EzineArticles.com/5580422</guid>
<pubDate>Mon, 20 Dec 2010 14:40:53 -0600</pubDate>
<description><![CDATA[In business we have to deal with people. Some of them are jerks and can disrupt your business no matter whether they are customers, employees, or vendors. Learn to deal with them and make your business better.]]></description>
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<item>
<title>Marketing and Baking - The Same But Different</title>
<link>http://EzineArticles.com/5386178</link>
<guid>http://EzineArticles.com/5386178</guid>
<pubDate>Wed, 17 Nov 2010 12:45:21 -0600</pubDate>
<description><![CDATA[There is no recipe for a businesses successful marketing plan. It is quite unlike baking a cake where, if you follow the recipe, you are almost always guaranteed of success.]]></description>
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<item>
<title>Grab Repeat Customers - Cheap!</title>
<link>http://EzineArticles.com/5305782</link>
<guid>http://EzineArticles.com/5305782</guid>
<pubDate>Tue, 02 Nov 2010 13:38:17 -0500</pubDate>
<description><![CDATA[Customers are not responsible for remembering you. It's your responsibility to remind them! Do it inexpensively and profit.]]></description>
</item>
<item>
<title>A Clear, Simple, Effective Goal</title>
<link>http://EzineArticles.com/5259270</link>
<guid>http://EzineArticles.com/5259270</guid>
<pubDate>Tue, 26 Oct 2010 10:02:26 -0500</pubDate>
<description><![CDATA[When it comes to communications simple beats complex, clear beats muddy, and direct beats convoluted especially when the goal is to improve productivity. Simplify your communications and become better understood.]]></description>
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<item>
<title>Culture Reflects Desire</title>
<link>http://EzineArticles.com/5219535</link>
<guid>http://EzineArticles.com/5219535</guid>
<pubDate>Tue, 19 Oct 2010 14:12:08 -0500</pubDate>
<description><![CDATA[The culture of the company reflect the desired outcome. Defining the desired outcome is the first step in making that outcome a reality.]]></description>
</item>
<item>
<title>When You're Not a Genius Any More</title>
<link>http://EzineArticles.com/5186075</link>
<guid>http://EzineArticles.com/5186075</guid>
<pubDate>Wed, 13 Oct 2010 09:00:51 -0500</pubDate>
<description><![CDATA[Every so often a new business opens or a new product hits the market and for some reason it is exactly the right thing at the right time. It gains immediate popularity and takes off like a rocket. Guaranteed - the owner or CEO or decision maker feels like they have their finger on the pulse of the marketplace and they are a raving genius!]]></description>
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<item>
<title>The Name Is Not The Same - Will It Make A Difference?</title>
<link>http://EzineArticles.com/5112877</link>
<guid>http://EzineArticles.com/5112877</guid>
<pubDate>Thu, 30 Sep 2010 11:58:52 -0500</pubDate>
<description><![CDATA[Sometimes a company, a product, or a personality needs to change their name. It takes a rebranding effort to change perception among customers and prospects as times change, situations change. Might rebranding be a project for you?]]></description>
</item>
<item>
<title>Use a &quot;Future Guesstimator&quot;</title>
<link>http://EzineArticles.com/5059348</link>
<guid>http://EzineArticles.com/5059348</guid>
<pubDate>Tue, 21 Sep 2010 08:34:22 -0500</pubDate>
<description><![CDATA[Estimating business activity in the future is essential to proactively managing a business. The time, stress, and errors saved allow management to concentrate on other tasks instead of reacting to emergencies.]]></description>
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<item>
<title>Can You &quot;Pop Up&quot;?</title>
<link>http://EzineArticles.com/5032384</link>
<guid>http://EzineArticles.com/5032384</guid>
<pubDate>Tue, 14 Sep 2010 20:09:13 -0500</pubDate>
<description><![CDATA[If you have a seasonal product or service, want to test a new marketing strategy, or want to get some experience in a new or different geography without long-term risk, consider opening a "Pop-up." It is a temporary location that might be available for a short time.]]></description>
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<item>
<title>Is Your Pricing Flexible?</title>
<link>http://EzineArticles.com/4985212</link>
<guid>http://EzineArticles.com/4985212</guid>
<pubDate>Wed, 08 Sep 2010 11:45:30 -0500</pubDate>
<description><![CDATA[Pricing strategy, outside of "Industry Norms" or a rigid structure can reap many benefits from higher margins or increased market share. But you have to be able to construct your strategy based on competitive advantages and added value.]]></description>
</item>
<item>
<title>There Is a Pattern to Traffic - Use It!</title>
<link>http://EzineArticles.com/4953745</link>
<guid>http://EzineArticles.com/4953745</guid>
<pubDate>Wed, 01 Sep 2010 10:25:52 -0500</pubDate>
<description><![CDATA[Analyze the traffic pattern in your business in the parking lot, the entry, the office, the warehouse for increased sales, increased safety, increased effectiveness, and increased productivity. How can your business optimize the traffic patterns for better flow?]]></description>
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<item>
<title>It is a Construction Zone!</title>
<link>http://EzineArticles.com/4905934</link>
<guid>http://EzineArticles.com/4905934</guid>
<pubDate>Tue, 24 Aug 2010 22:05:10 -0500</pubDate>
<description><![CDATA[An oft told summertime driving joke is that there are not four seasons (Spring, Summer, Fall, and Winter), but only two seasons - Winter and Construction. Both are times when traffic moves at a slow, constricted pace. It is that way with a business also but slightly different.]]></description>
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<title>Informational Marketing Versus Hype</title>
<link>http://EzineArticles.com/4905871</link>
<guid>http://EzineArticles.com/4905871</guid>
<pubDate>Mon, 23 Aug 2010 19:56:51 -0500</pubDate>
<description><![CDATA[Businesspeople, for the most part, are experts at what they do. They prosper because their clients rely on them for specialized knowledge and expertise. Naturally they use this specialized knowledge and expertise in their day-to-day work but few use it to market their company, differentiate it from their competition, and build stronger, longer-lasting customer relationships.]]></description>
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<title>Recruit, Hire, Train, Then &quot;Re-Recruit&quot;</title>
<link>http://EzineArticles.com/4821903</link>
<guid>http://EzineArticles.com/4821903</guid>
<pubDate>Mon, 09 Aug 2010 19:41:44 -0500</pubDate>
<description><![CDATA[If there is one thing the current business environment has taught us it is that jobs are no longer secure. This move away from the concept of "lifetime employment" is often spoken of as hard on employees. The lack of security is difficult and often traumatic. But maybe there is a silver lining to this dark cloud.]]></description>
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<item>
<title>What's the Benefit?</title>
<link>http://EzineArticles.com/4821926</link>
<guid>http://EzineArticles.com/4821926</guid>
<pubDate>Mon, 09 Aug 2010 12:37:09 -0500</pubDate>
<description><![CDATA[Your business, my business, every business attempts to be better in some way than its competitors and then use this "better" thing (known in marketing circles as differentiation) as the keystone of its marketing strategy. I can cite an endless number of examples of differentiation strategies from Wal-Mart's low price strategy to Tiffany's high price exclusivity and from Fed Ex's fast, accurate delivery to the "Make it your way" sandwich at Burger King. Having a differentiation strategy is important but there is more to communicate and it is important.]]></description>
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<title>It's All About &quot;The Relationship&quot;</title>
<link>http://EzineArticles.com/4616461</link>
<guid>http://EzineArticles.com/4616461</guid>
<pubDate>Wed, 07 Jul 2010 20:21:30 -0500</pubDate>
<description><![CDATA[Creating and strengthening relationships is one of the most important things you can do because, at some level, the products and/or services you sell are commodities. It is your relationship with your customer that is unique and determines whether your customer will return.]]></description>
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<item>
<title>Networking - First Show Up, Then Follow Up!</title>
<link>http://EzineArticles.com/4557140</link>
<guid>http://EzineArticles.com/4557140</guid>
<pubDate>Mon, 28 Jun 2010 13:10:51 -0500</pubDate>
<description><![CDATA[Networking is a marketing activity that can be the most effective, least expensive method of finding new prospects, but the process doesn't end with meeting people. It's only beginning.]]></description>
</item>
<item>
<title>Summer is Starting - Back-To-School is Coming Fast!</title>
<link>http://EzineArticles.com/4512580</link>
<guid>http://EzineArticles.com/4512580</guid>
<pubDate>Mon, 21 Jun 2010 13:02:41 -0500</pubDate>
<description><![CDATA[Seasonal sales peaks and valleys occur in most businesses. How far in front of a rush time should you be promoting? How far in front of it should you be planning? Different answers for different industries, but you must be prepared or risk losing a very valuable sales event.]]></description>
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<item>
<title>Put Them in the Bus Or the Limo?</title>
<link>http://EzineArticles.com/4473535</link>
<guid>http://EzineArticles.com/4473535</guid>
<pubDate>Mon, 14 Jun 2010 16:58:09 -0500</pubDate>
<description><![CDATA[The level of service your customers or clients receive might be somewhere on a scale of "bus to limo." Where on that scale does your company belong... where do you want to fit?]]></description>
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<item>
<title>Deliver on Time &amp; Minimize Risk</title>
<link>http://EzineArticles.com/4441541</link>
<guid>http://EzineArticles.com/4441541</guid>
<pubDate>Tue, 08 Jun 2010 15:28:33 -0500</pubDate>
<description><![CDATA[There was a time, not too long ago, when a prospect made an inquiry of a company and was impressed to receive a response the very next day. It was impressive then, but not today. In fact, next-day response is not nearly good enough in an age when communications are, or can be, almost instantaneous.]]></description>
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<item>
<title>Great Publicity is a Terrible Thing to Waste!</title>
<link>http://EzineArticles.com/4385345</link>
<guid>http://EzineArticles.com/4385345</guid>
<pubDate>Wed, 02 Jun 2010 08:13:18 -0500</pubDate>
<description><![CDATA[A small business serving a local community received some national publicity from a well known expert in his industry who wrote an article about this businesses technical abilities. The publicity was transmitted to other professionals within the industry, but not to the businesses customers and prospects. ]]></description>
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<item>
<title>Measure Results &amp; You'll Know, Not Just Guess</title>
<link>http://EzineArticles.com/4310175</link>
<guid>http://EzineArticles.com/4310175</guid>
<pubDate>Tue, 18 May 2010 16:26:16 -0500</pubDate>
<description><![CDATA[The only way to improve is to find out what works and what doesn't. The only way to find out is to measure everything. Here's how one company improved by measuring.]]></description>
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<title>A Move From Prospect to Client Takes Nurturing</title>
<link>http://EzineArticles.com/4258464</link>
<guid>http://EzineArticles.com/4258464</guid>
<pubDate>Tue, 11 May 2010 09:08:20 -0500</pubDate>
<description><![CDATA[It takes nurturing to move someone from suspect to prospect to client. The slow way is to let them move themselves forward along the path but you can increase the velocity and the success ratio if you nurture the relationship every step along the way.]]></description>
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<item>
<title>Tell Me a Bedtime Story - Please</title>
<link>http://EzineArticles.com/4214718</link>
<guid>http://EzineArticles.com/4214718</guid>
<pubDate>Mon, 03 May 2010 16:11:25 -0500</pubDate>
<description><![CDATA[I have a favorite memory of my children when they were quite young. The memory is "the bedtime story." It was a bonding moment, a quiet moment. ]]></description>
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<item>
<title>Advertising is Seduction - This Didn't Seduce!</title>
<link>http://EzineArticles.com/4180734</link>
<guid>http://EzineArticles.com/4180734</guid>
<pubDate>Tue, 27 Apr 2010 14:28:11 -0500</pubDate>
<description><![CDATA[Look, advertising is a form of seduction. The advertiser, no matter the media, has to capture the eye, engage the mind, and make the viewer or reader understand the benefits in a compelling, clear, understandable message, and do it in the blink of an eye. It doesn't have to be extravagantly expensive, but it does have to be attractive enough to capture the interest of the prospect. These two advertisements are not worth the price of the postage, let alone, the price of the paper they are printed on.]]></description>
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<title>Change - Methodical Or Chaotic - Your Choice!</title>
<link>http://EzineArticles.com/4097250</link>
<guid>http://EzineArticles.com/4097250</guid>
<pubDate>Tue, 13 Apr 2010 21:07:07 -0500</pubDate>
<description><![CDATA[A transformational change in a huge, complex system had better be well planned and methodical or it will disintegrate into chaos rapidly. In a small firm, working on a small change, a methodical change will be adapted and implemented much more easily and more effectively or the situation becomes chaos also.]]></description>
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<item>
<title>Don't Waste Your Window of Opportunity!</title>
<link>http://EzineArticles.com/4049553</link>
<guid>http://EzineArticles.com/4049553</guid>
<pubDate>Tue, 06 Apr 2010 08:28:49 -0500</pubDate>
<description><![CDATA[When you're products or services are hot a window of opportunity has opened. Soon competitors and market forces will start closing your opportunity unless you are able to fight to keep it open. Don't be distracted, prop open that window and prosper!]]></description>
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<item>
<title>What's Your EQ (Empathy Quotient)?</title>
<link>http://EzineArticles.com/4009662</link>
<guid>http://EzineArticles.com/4009662</guid>
<pubDate>Mon, 29 Mar 2010 15:23:53 -0500</pubDate>
<description><![CDATA[A good friend fell and injured her foot. Thankfully there was nothing broken (other than her pride) but she needed crutches for a few days. "Now I know what that old saying meant about "not judging others until you have walked in their moccasins (or in this case, a soft boot).]]></description>
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<title>Retain Customers With Follow-Up (Or the Grass is Going to Need Cutting Again!)</title>
<link>http://EzineArticles.com/3968249</link>
<guid>http://EzineArticles.com/3968249</guid>
<pubDate>Mon, 22 Mar 2010 15:50:35 -0500</pubDate>
<description><![CDATA[OK, you sold something to a client. You know they will need your product or service in the future. You know they were satisfied with the product or service so obviously they will return when they need you again.]]></description>
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<item>
<title>Fire the Department of Redundant Administration</title>
<link>http://EzineArticles.com/3926075</link>
<guid>http://EzineArticles.com/3926075</guid>
<pubDate>Mon, 15 Mar 2010 15:58:05 -0500</pubDate>
<description><![CDATA[What? What's the Department of Redundant Administration? We don't have a Department of Redundant Administration here, or do we?]]></description>
</item>
<item>
<title>Watch Out - It's the Slippery Slope of Mediocrity!</title>
<link>http://EzineArticles.com/3884562</link>
<guid>http://EzineArticles.com/3884562</guid>
<pubDate>Mon, 08 Mar 2010 15:20:47 -0600</pubDate>
<description><![CDATA[How often have you heard yourself (gasp!) someone else at your business, when completing a task, say, "Well, I guess that's good enough." That's the start of the dreaded Slippery Slope towards Mediocrity.]]></description>
</item>
<item>
<title>A Bit of Cautious Optimism</title>
<link>http://EzineArticles.com/3884532</link>
<guid>http://EzineArticles.com/3884532</guid>
<pubDate>Mon, 08 Mar 2010 15:16:19 -0600</pubDate>
<description><![CDATA[When businesspeople get together invariably the question, "So how's your business?" eventually comes up. Two years ago the answers I heard started sounding guarded, then negative, then something like, "oh my gosh the sky is falling!]]></description>
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<item>
<title>Visualize Success to Achieve It</title>
<link>http://EzineArticles.com/3801253</link>
<guid>http://EzineArticles.com/3801253</guid>
<pubDate>Mon, 22 Feb 2010 15:59:23 -0600</pubDate>
<description><![CDATA[Watch athletes prepare moments before they start competition. They visualize their success. Businesspeople can visualize also, but few actually do it. ]]></description>
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<item>
<title>Do it Yourself Or Delegate?</title>
<link>http://EzineArticles.com/3754924</link>
<guid>http://EzineArticles.com/3754924</guid>
<pubDate>Mon, 15 Feb 2010 11:27:03 -0600</pubDate>
<description><![CDATA[There is a oft-repeated saying, "If you want it done right, do it yourself." The saying is true to a point, but it is also very faulty logic for anyone in a growing company or wants to grow a company because even the most energetic and skilled people run out of time, focus, and stamina. Additionally there are a multitude of tasks that need doing, some might have a higher priority so stress, overwhelm, and "things falling through the cracks" can be, and often are, the results.]]></description>
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<item>
<title>Customer Returns Because of Positive, But Hazy Memory</title>
<link>http://EzineArticles.com/3714852</link>
<guid>http://EzineArticles.com/3714852</guid>
<pubDate>Mon, 08 Feb 2010 13:26:09 -0600</pubDate>
<description><![CDATA[Most businesses sell commodities with few, if any, real differences in the product or service. One major differentiator is the manner the customer is treated. To retain customers, creating a great experience brings satisfied customers back.]]></description>
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<item>
<title>Customers Naturally Choose the Better Experience</title>
<link>http://EzineArticles.com/3631702</link>
<guid>http://EzineArticles.com/3631702</guid>
<pubDate>Mon, 25 Jan 2010 14:28:56 -0600</pubDate>
<description><![CDATA[At the end of a cafeteria line there were two cashiers waiting to take payment for my purchases. I must have hit the line at the right moment because there were no customers in line for either cashier. Both cashiers were sitting on stools behind their cash registers. One was hunched over so that I could not see her face.]]></description>
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<item>
<title>Brilliant - A Little Handwritten, Memorable Note</title>
<link>http://EzineArticles.com/3631725</link>
<guid>http://EzineArticles.com/3631725</guid>
<pubDate>Mon, 25 Jan 2010 14:24:34 -0600</pubDate>
<description><![CDATA[The pre-email, old fashioned method of communication - that of taking pen to paper and hand writing a note card or letter imparts a different level of experience, highly personal and emotional. Consider the best medium for your message.]]></description>
</item>
<item>
<title>Systemize Growing the Staff and Become Great</title>
<link>http://EzineArticles.com/3487445</link>
<guid>http://EzineArticles.com/3487445</guid>
<pubDate>Mon, 28 Dec 2009 15:34:37 -0600</pubDate>
<description><![CDATA[Integrating a new hire into the company effectively and efficiently requires recordkeeping, training, mentoring, and ongoing supervision through the probationary period. Creating a system to bring the new hire along will minimize the effort and time required to transforming a trainee into a contributing member of the company while maximizing their quality.]]></description>
</item>
<item>
<title>Creative Pricing Strategies Fit Better Today</title>
<link>http://EzineArticles.com/3455742</link>
<guid>http://EzineArticles.com/3455742</guid>
<pubDate>Mon, 21 Dec 2009 16:28:27 -0600</pubDate>
<description><![CDATA[In challenging times creativity, especially creative pricing strategy, can make the difference between growth, stagnation, and failure. Think of how you can position your offerings to be more attractive pricing to capture their attention and sell more.]]></description>
</item>
<item>
<title>Winging It Versus Fairness, Consistency, and Efficiency</title>
<link>http://EzineArticles.com/3415064</link>
<guid>http://EzineArticles.com/3415064</guid>
<pubDate>Mon, 14 Dec 2009 11:15:02 -0600</pubDate>
<description><![CDATA[The staff of many small businesses, from the owners to the newest hire, struggle every day with decisions that should be easy to handle but can cause confusion, even anger. A customer requests some special consideration, extra service, lower pricing, or something.]]></description>
</item>
<item>
<title>Customer Information - What Do You Think? What Do You Know?</title>
<link>http://EzineArticles.com/3381386</link>
<guid>http://EzineArticles.com/3381386</guid>
<pubDate>Mon, 07 Dec 2009 16:53:24 -0600</pubDate>
<description><![CDATA[You have many ways of acquiring and accumulating information about your customers so you can target promotions to them better. Don't go by what you think, promote by what you know.]]></description>
</item>
<item>
<title>Top of Mind Requires Repetition - Then Repeat it Again!</title>
<link>http://EzineArticles.com/3346476</link>
<guid>http://EzineArticles.com/3346476</guid>
<pubDate>Mon, 07 Dec 2009 14:17:36 -0600</pubDate>
<description><![CDATA[Getting your prospects to become aware of your business and eventually respond to your advertising requires a great number of impressions and the only way to gain those impressions is to repeat your message over and over. When you do it, you will gain their "Top of the Mind."]]></description>
</item>
<item>
<title>What Got You Here Won't Get You There - Reinvention Will!</title>
<link>http://EzineArticles.com/3308768</link>
<guid>http://EzineArticles.com/3308768</guid>
<pubDate>Mon, 23 Nov 2009 21:08:39 -0600</pubDate>
<description><![CDATA[As a business grows and matures, changes in management style, structure, and process are necessary but many small businesses attempt to grow without making those changes resulting in a stultifying, ineffective management process. Reinvent the management process and grow.]]></description>
</item>
<item>
<title>My Take a Way From the Farmers Market</title>
<link>http://EzineArticles.com/3308745</link>
<guid>http://EzineArticles.com/3308745</guid>
<pubDate>Mon, 23 Nov 2009 21:05:33 -0600</pubDate>
<description><![CDATA[Passion of purpose, respect for the product, and love of the outcome of one's work are some of the benefits of making the decision to become a business-owner. These attributes are very visible when the business is on view.]]></description>
</item>
<item>
<title>The Most Critical Skill For a Changing World</title>
<link>http://EzineArticles.com/3189742</link>
<guid>http://EzineArticles.com/3189742</guid>
<pubDate>Mon, 02 Nov 2009 21:56:03 -0600</pubDate>
<description><![CDATA[For success in today's fast-changing business environment a company and the people in the company, from the CEO to the newest hire must be adaptable to change and flexible  in their understanding of their position.  Rigidity doesn't allow progress.]]></description>
</item>
<item>
<title>Greatness is a Conscious Decision</title>
<link>http://EzineArticles.com/3150702</link>
<guid>http://EzineArticles.com/3150702</guid>
<pubDate>Mon, 26 Oct 2009 17:38:59 -0500</pubDate>
<description><![CDATA[Building a "great" business doesn't happen because of luck.  It happens because management made a choice to build a "great" business.  Consider the difference in intention when the business is focused on "greatness" instead of "goodness."]]></description>
</item>
<item>
<title>Reversing the Slippery Slope to Dull Mediocrity</title>
<link>http://EzineArticles.com/3122952</link>
<guid>http://EzineArticles.com/3122952</guid>
<pubDate>Tue, 20 Oct 2009 20:47:12 -0500</pubDate>
<description><![CDATA[Unless new goals are created when the old goals have been achieved the company starts down a slippery slope to mediocrity.  New goals and focus reinvigorates the company and sustains forward momentum.]]></description>
</item>
<item>
<title>Your Manual Pays Dividends</title>
<link>http://EzineArticles.com/3071099</link>
<guid>http://EzineArticles.com/3071099</guid>
<pubDate>Mon, 12 Oct 2009 22:21:36 -0500</pubDate>
<description><![CDATA[The smaller the business the less likely the possibility they have up to date operations and training manuals which is the primary reason why the owners complain about the quality of their staff.  Taking the time to write those manuals will pay huge dividends in increased better customer relations, fewer errors, and a better managed company.  Invest a little time and reap the dividends for years.]]></description>
</item>
<item>
<title>For Product Meetings - Synergize, Energize and Improve!</title>
<link>http://EzineArticles.com/2993573</link>
<guid>http://EzineArticles.com/2993573</guid>
<pubDate>Mon, 28 Sep 2009 14:54:44 -0500</pubDate>
<description><![CDATA[Meetings that are participatory and open will unleash energy and creativity.  Meeting that are dictitorial may be self serving but stifle creative and fearless input.]]></description>
</item>
<item>
<title>Glitz and Glamour Versus Substance</title>
<link>http://EzineArticles.com/2953973</link>
<guid>http://EzineArticles.com/2953973</guid>
<pubDate>Thu, 24 Sep 2009 16:17:47 -0500</pubDate>
<description><![CDATA[While attending a national trade show held in a large convention center, I stopped walking suddenly and had an epiphany. Actually, I had been walking the aisles back and forth looking at booths left and right and realized that I had probably walked the last two aisles in a zombie-like trance and needed to take a rest. So I stopped, sat down for a moment and started observing. ]]></description>
</item>
<item>
<title>Are Loyal Customers Profitable Customers?</title>
<link>http://EzineArticles.com/2915363</link>
<guid>http://EzineArticles.com/2915363</guid>
<pubDate>Fri, 18 Sep 2009 17:07:41 -0500</pubDate>
<description><![CDATA[Common sense tells us that loyal customers are the most profitable customers but look at your data first because they might just be buying the promoted bargains which bring low margins and low profit.  You won't know unless you look!]]></description>
</item>
<item>
<title>As the Seasons Change, Opportunities Arise</title>
<link>http://EzineArticles.com/2878674</link>
<guid>http://EzineArticles.com/2878674</guid>
<pubDate>Sat, 12 Sep 2009 10:09:01 -0500</pubDate>
<description><![CDATA[Changes in the season change buying patterns.  Every business has seasonal fluctuations in customer's needs and desires. Promote right and capture more sales in both the busy season and the slow season.]]></description>
</item>
<item>
<title>Recession Over?</title>
<link>http://EzineArticles.com/2841081</link>
<guid>http://EzineArticles.com/2841081</guid>
<pubDate>Tue, 01 Sep 2009 19:58:03 -0500</pubDate>
<description><![CDATA[No matter whether the recession is over or not, businesses can't do "the same old thing" and expect to do as well as they did in pre-recession days.  Look at your market, evolve to meet the new marketplace or your competition will do it before you!]]></description>
</item>
<item>
<title>Become an Actor When Playing a New Role</title>
<link>http://EzineArticles.com/2807067</link>
<guid>http://EzineArticles.com/2807067</guid>
<pubDate>Tue, 25 Aug 2009 22:25:25 -0500</pubDate>
<description><![CDATA[Thrust in a new situation?  Got a new part to play?  Instead of fumbling in a "old dog - new tricks" situation imagine yourself an actor playing the part of "you in your new role."  It works!]]></description>
</item>
<item>
<title>A Basic Solution Until the Tide Turns</title>
<link>http://EzineArticles.com/2768878</link>
<guid>http://EzineArticles.com/2768878</guid>
<pubDate>Tue, 18 Aug 2009 17:11:57 -0500</pubDate>
<description><![CDATA[Choosing to change the marketing position of a product, service, or company in this challenging economy is not an easy change yet major players are going downmarket as their customer base changes buying habits. Is this a strategy you should consider?]]></description>
</item>
<item>
<title>Summertime Pleasure and a Lesson in &quot;Sales&quot;</title>
<link>http://EzineArticles.com/2731657</link>
<guid>http://EzineArticles.com/2731657</guid>
<pubDate>Tue, 11 Aug 2009 10:00:02 -0500</pubDate>
<description><![CDATA[ Last week I indulged in the annual summertime pleasure known as "Going to the County Fair for Dinner." I won't tell you about the illicit unhealthy deviation from my normal "heart-healthy" diet. I'm not proud of this excursion into wretched excess but I will tell you about learning experience I received.
]]></description>
</item>
<item>
<title>Stop the Presses!  Check it Twice, Or Even Three Times!</title>
<link>http://EzineArticles.com/2697180</link>
<guid>http://EzineArticles.com/2697180</guid>
<pubDate>Mon, 03 Aug 2009 15:10:49 -0500</pubDate>
<description><![CDATA[Don't lick the envelope or hit the "send" button without checking for spelling errors, typos, and incorrect word usage.  Your clarity of thought and attention to detail will be compromised unless you proofread as a matter of habit.]]></description>
</item>
<item>
<title>Walking the Tightrope of Change</title>
<link>http://EzineArticles.com/2663967</link>
<guid>http://EzineArticles.com/2663967</guid>
<pubDate>Tue, 28 Jul 2009 11:44:01 -0500</pubDate>
<description><![CDATA[There is always a risk associated with change.  Reduce risk and increase the possibility of reward by making evolutionary changes rather than radical change.]]></description>
</item>
<item>
<title>Why Drive 40 Miles When It's Available 6 Miles Away?</title>
<link>http://EzineArticles.com/2632012</link>
<guid>http://EzineArticles.com/2632012</guid>
<pubDate>Tue, 21 Jul 2009 07:41:08 -0500</pubDate>
<description><![CDATA[Between my house and the garden center we frequent there are many competing businesses.  Why do we spend the time and money to travel so far when the same products are available closer?]]></description>
</item>
<item>
<title>To Innovate Ask &quot;How Else?&quot;</title>
<link>http://EzineArticles.com/2598654</link>
<guid>http://EzineArticles.com/2598654</guid>
<pubDate>Tue, 14 Jul 2009 14:39:32 -0500</pubDate>
<description><![CDATA[It's easy to answer a question but to arrive at a breakthrough you have to go deeper than the surface.  To go deeper you have to ask deeper and ask deeper again and ask deeper yet again.]]></description>
</item>
<item>
<title>Don't Try Selling to Everyone!</title>
<link>http://EzineArticles.com/2566479</link>
<guid>http://EzineArticles.com/2566479</guid>
<pubDate>Wed, 08 Jul 2009 09:19:57 -0500</pubDate>
<description><![CDATA[If your business knows who its best prospects are and promotes directly to that target instead of diluting the message by trying to attract everyone, you have a much better chance of attracting those who are most likely to buy. I often ask businesspeople, "who is your targeted market," your "ideal customer?" Most of the time the answers I receive are a disappointing: "Everybody." ]]></description>
</item>
<item>
<title>Olympic Bid and Business 101</title>
<link>http://EzineArticles.com/2534948</link>
<guid>http://EzineArticles.com/2534948</guid>
<pubDate>Mon, 29 Jun 2009 14:33:55 -0500</pubDate>
<description><![CDATA[When you hear a sophisticated speaker recite the Business Plan to explain a business it reinforces the value of the planning process.  This speech was so clear, specific, and precise it makes one wonder why so many owners of small businesses are stuck for an answer when asked, " What do you do!"]]></description>
</item>
<item>
<title>Imagine Baseball Without Home Plate!</title>
<link>http://EzineArticles.com/2505803</link>
<guid>http://EzineArticles.com/2505803</guid>
<pubDate>Mon, 22 Jun 2009 14:28:46 -0500</pubDate>
<description><![CDATA[Sports, without a goal, would be total nonsense.  So why, then, do businesses go goal-less?]]></description>
</item>
<item>
<title>When Bad Things Happen to Good Businesses</title>
<link>http://EzineArticles.com/2474822</link>
<guid>http://EzineArticles.com/2474822</guid>
<pubDate>Tue, 16 Jun 2009 14:28:16 -0500</pubDate>
<description><![CDATA[No matter how good your business is, there are outside forces at work that can turn your market and your business into a tailspin.  Analyze the causes, alternatives, and proactively create success out of disaster.]]></description>
</item>
<item>
<title>Transform the Business</title>
<link>http://EzineArticles.com/2445737</link>
<guid>http://EzineArticles.com/2445737</guid>
<pubDate>Mon, 08 Jun 2009 18:23:52 -0500</pubDate>
<description><![CDATA[We spend lots of time in our business but little time improving our business.  The task of improvement is transformational.  If we can spend effective time transforming the business we'll be ready for the future.]]></description>
</item>
<item>
<title>Please Don't Call Me That - Ever!</title>
<link>http://EzineArticles.com/2414798</link>
<guid>http://EzineArticles.com/2414798</guid>
<pubDate>Tue, 02 Jun 2009 09:39:33 -0500</pubDate>
<description><![CDATA[Time for a personal rant. As long as I can remember I've been known as Larry to everyone except when my legal name is required such as my birth certificate, Social Security card, driver's license, bank accounts, even the dreaded "permanent record in high school. I've always been Larry and, when someone calls me Lawrence, the sound of the name is so foreign to me that I figure they are talking to someone else. When I realize they are talking to me, it is like hearing someone's fingernails on a blackboard.]]></description>
</item>
<item>
<title>Looking at a Time Capsule</title>
<link>http://EzineArticles.com/2387609</link>
<guid>http://EzineArticles.com/2387609</guid>
<pubDate>Wed, 27 May 2009 10:10:58 -0500</pubDate>
<description><![CDATA[Businesses are born, businesses prosper and survive or they die.  Look back at your industry and your community for proof.  In twenty-five years will your business be prospering or dead?  It's up to you!]]></description>
</item>
<item>
<title>Complex Procedure? Simplify It!</title>
<link>http://EzineArticles.com/2357571</link>
<guid>http://EzineArticles.com/2357571</guid>
<pubDate>Thu, 21 May 2009 10:02:03 -0500</pubDate>
<description><![CDATA[Even the most daunting, complex tasks can be broken down into component parts and simplified into manageable chunks so they become routine, methodical operations. Consider how difficult it must be to assemble an automobile, yet when it is broken down into component tasks, each becomes relatively easy.]]></description>
</item>
<item>
<title>Fix it For the Last Time</title>
<link>http://EzineArticles.com/2357562</link>
<guid>http://EzineArticles.com/2357562</guid>
<pubDate>Tue, 19 May 2009 14:33:02 -0500</pubDate>
<description><![CDATA[When a problem occurs or something breaks we fix it.  If it happens again we fix it again.  But unless we fix the core issue, the problem will occur time and time again.  Developing a process to fix the core issue will eliminate the problem forever.]]></description>
</item>
<item>
<title>Customer Service Brings Them Back</title>
<link>http://EzineArticles.com/2298055</link>
<guid>http://EzineArticles.com/2298055</guid>
<pubDate>Mon, 04 May 2009 15:52:24 -0500</pubDate>
<description><![CDATA[The other day I was rushing around trying to get all my errands done quickly. One of my tasks was to purchase some needed supplies. Years ago I stopped going to the most convenient vendor because the staff was unhelpful on a good day and downright rude on a bad day and it seemed they had mostly bad days.]]></description>
</item>
<item>
<title>Scout the Other Team and SWOT Them</title>
<link>http://EzineArticles.com/2298043</link>
<guid>http://EzineArticles.com/2298043</guid>
<pubDate>Mon, 04 May 2009 15:51:42 -0500</pubDate>
<description><![CDATA[If you compete for customers (and who doesn't?) you will be better able to compete if you take advantage of your strengths and your competition's weaknesses; grasp your opportunities and overcome your threats.  Analyze them well and win those customers.]]></description>
</item>
<item>
<title>Everyone Can Be a Hero</title>
<link>http://EzineArticles.com/2240370</link>
<guid>http://EzineArticles.com/2240370</guid>
<pubDate>Tue, 21 Apr 2009 09:59:40 -0500</pubDate>
<description><![CDATA[Emergencies happen at any time, any place.  Those who are trained and prepared become heroes.  Those who are not, become victims.  Create a culture of preparedness and make heroes out of everyone.]]></description>
</item>
<item>
<title>Eliminate the Customer Elimination Department</title>
<link>http://EzineArticles.com/2216749</link>
<guid>http://EzineArticles.com/2216749</guid>
<pubDate>Wed, 15 Apr 2009 09:47:54 -0500</pubDate>
<description><![CDATA[Is there a stealth Customer Elimination Department hard at work making it easy for customers to defect to the competition by making it difficult to please them?  Root them out and eliminate it!]]></description>
</item>
<item>
<title>Synergize and Conquer - Utilize the Power of Promotional Synergy</title>
<link>http://EzineArticles.com/2185454</link>
<guid>http://EzineArticles.com/2185454</guid>
<pubDate>Tue, 07 Apr 2009 15:59:43 -0500</pubDate>
<description><![CDATA[Let's face it, advertising and marketing are expensive. Many businesses don't promote much because they fear the reward will not justify the risk of an extended campaign. Yet everything one reads on the subject including many research studies tell us that an extended campaign will bring a profitable return on investment eventually.]]></description>
</item>
<item>
<title>Follow-Up Isn't a One-Shot Deal</title>
<link>http://EzineArticles.com/2157600</link>
<guid>http://EzineArticles.com/2157600</guid>
<pubDate>Wed, 01 Apr 2009 08:04:43 -0500</pubDate>
<description><![CDATA[Most sales don't happen at the first contact.  It takes time and continued effort to create a relationship, build credibility and trust before the prospect is comfortable.  Regular, scheduled follow-up will be more successful than giving up.]]></description>
</item>
<item>
<title>First Build Credibility</title>
<link>http://EzineArticles.com/2129188</link>
<guid>http://EzineArticles.com/2129188</guid>
<pubDate>Tue, 31 Mar 2009 11:09:13 -0500</pubDate>
<description><![CDATA[Being trustworthy comes from being credible.  Once you have credibility you start building trust.  It's one of those things that takes a long time to build but you can lose it in the blink of an eye or the admission that it's all a Ponzi scheme.]]></description>
</item>
<item>
<title>When the CSR Doesn't Service</title>
<link>http://EzineArticles.com/2101767</link>
<guid>http://EzineArticles.com/2101767</guid>
<pubDate>Wed, 18 Mar 2009 08:59:04 -0500</pubDate>
<description><![CDATA[Calling someone a CSR (Customer Service Representative) does not necessarily mean that the customer is getting served.  If serving the customer is intended then the culture of the company, the training, and the focus must be on customer service, not on the title.]]></description>
</item>
<item>
<title>A Pricing Policy That Peeves</title>
<link>http://EzineArticles.com/2101760</link>
<guid>http://EzineArticles.com/2101760</guid>
<pubDate>Wed, 18 Mar 2009 08:58:53 -0500</pubDate>
<description><![CDATA[Instead of charging for once free services consider offering attractive options that customers are willing to pay extra for.  Taking away is never as customer pleasing as charging more for greater value.]]></description>
</item>
<item>
<title>Conventional Wisdom Vs The Unconventional</title>
<link>http://EzineArticles.com/2048958</link>
<guid>http://EzineArticles.com/2048958</guid>
<pubDate>Tue, 03 Mar 2009 14:14:41 -0600</pubDate>
<description><![CDATA[In business we are often doing work today that, hopefully, will pay off tomorrow. It's much like the farmer who sows seed today with expectations of tomorrow's harvest. That's the conventional wisdom and it works... usually. But these are certainly not usual times. In fact these are unusually unstable times.]]></description>
</item>
<item>
<title>Have a Fail-Safe System and Check it Twice</title>
<link>http://EzineArticles.com/2023499</link>
<guid>http://EzineArticles.com/2023499</guid>
<pubDate>Tue, 24 Feb 2009 15:46:54 -0600</pubDate>
<description><![CDATA[Error elimination is a constant issue.  The typical scenario when an error is discovered is to correct the error - period, but rarely is the cause of the error worked on.  Many error causing activities can be eliminated by creating a fail-safe system or process to do it (whatever it is) right the first time and every time.]]></description>
</item>
<item>
<title>Four Tasks at Work - Where Should You Spend Your Time?</title>
<link>http://EzineArticles.com/1999301</link>
<guid>http://EzineArticles.com/1999301</guid>
<pubDate>Wed, 18 Feb 2009 13:26:39 -0600</pubDate>
<description><![CDATA[Much of our time at work is spent at tasks that should be delegated if we are to be productive but many small businesspeople say they don't have the time to be productive.  Look at where you spend your time and you'll find that you can work on the important tasks instead of the comfortable ones.]]></description>
</item>
<item>
<title>It Floats! - And Other Differentiators</title>
<link>http://EzineArticles.com/1971193</link>
<guid>http://EzineArticles.com/1971193</guid>
<pubDate>Tue, 17 Feb 2009 11:30:55 -0600</pubDate>
<description><![CDATA[On some level we all sell a commodity. The lavish white-tablecloth restaurant and the fast-food emporium both sell the commodities known as "lunch" or "dinner." The differentiators in ambiance, price, speed, choice, and personal service determine what they are willing to pay for and where they chose to dine.]]></description>
</item>
<item>
<title>&quot;How About Those Meatballs&quot; and Other Networking Skills</title>
<link>http://EzineArticles.com/1945437</link>
<guid>http://EzineArticles.com/1945437</guid>
<pubDate>Tue, 10 Feb 2009 10:08:30 -0600</pubDate>
<description><![CDATA[There are many opportunities to meet new prospects in a business situation yet so many people are not able to take advantage of them because they have difficulty getting outside their comfort zone and can't think of a way to engage others in conversation.  Like everything else, it takes practice.]]></description>
</item>
<item>
<title>Create a Mini-manual to Guide Training</title>
<link>http://EzineArticles.com/1919685</link>
<guid>http://EzineArticles.com/1919685</guid>
<pubDate>Tue, 27 Jan 2009 13:51:12 -0600</pubDate>
<description><![CDATA[The other day I was working away on my computer trying to do something that I knew was possible but I didn't know how to do it. I'll bet there is a cliche about using the "help" function in software just as there is one about men stopping to ask directions when lost. Usually I try one keystroke combination after another until I finally guess right and hit the magic button. ]]></description>
</item>
<item>
<title>Time For a &quot;Time-Out&quot;</title>
<link>http://EzineArticles.com/1893966</link>
<guid>http://EzineArticles.com/1893966</guid>
<pubDate>Tue, 20 Jan 2009 15:25:18 -0600</pubDate>
<description><![CDATA[Most of the time there isn't just one right answer to a vexing problem. There are often multiple ways of solving it. In a perfect world those who are working to solve the problem have to look at the situation, analyze it, create options, determine the best course of action (and perhaps alternative solutions), and figure out how to implement the solution. ]]></description>
</item>
<item>
<title>It's Not All Doom and Gloom</title>
<link>http://EzineArticles.com/1869321</link>
<guid>http://EzineArticles.com/1869321</guid>
<pubDate>Tue, 13 Jan 2009 16:21:31 -0600</pubDate>
<description><![CDATA[Every so often I get together for a quick conversation over a cup of coffee with a friend who owns a growing small business. Last week's coffee conversation was eye-opening and inspiring. It started by him telling me that 2008 was his best year - sales, production, and profits were up.]]></description>
</item>
<item>
<title>Create a Structure to Unify Purpose</title>
<link>http://EzineArticles.com/1844008</link>
<guid>http://EzineArticles.com/1844008</guid>
<pubDate>Tue, 06 Jan 2009 09:17:30 -0600</pubDate>
<description><![CDATA[At lunch with a business owner recently I heard complaints about one department that was dysfunctional and causing customer complaints. In digging deeper the problem actually started in another department's paper work and, once both departments worked together to solve the problem, the complaints stopped. ]]></description>
</item>
<item>
<title>Of Avalanches, Lemmings, Physics and Our Reaction</title>
<link>http://EzineArticles.com/1812618</link>
<guid>http://EzineArticles.com/1812618</guid>
<pubDate>Wed, 24 Dec 2008 21:29:24 -0600</pubDate>
<description><![CDATA[Buying and selling go in cycles.  Trends and fads are at work on either side of the equation.  Understanding the dynamics of mass hysteria can gain significant advantage both as a buyer and a seller.]]></description>
</item>
<item>
<title>Faces Have Personalities - X-Rays Don't!</title>
<link>http://EzineArticles.com/1787866</link>
<guid>http://EzineArticles.com/1787866</guid>
<pubDate>Tue, 16 Dec 2008 15:55:32 -0600</pubDate>
<description><![CDATA[Attaching a photo of the customer to forms, records, etc. allows the service provider to visualize the customer they are working for instead of working on just the data.  It has proven to reduce errors and improve the work.]]></description>
</item>
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