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<title>Latosha Johnson - EzineArticles Expert Author</title>
<link>http://EzineArticles.com/expert/Latosha_Johnson</link>
<pubDate>Wed, 15 Feb 2012 07:38:36 -0600</pubDate>
<image><title>Latosha Johnson - EzineArticles Expert Author</title>
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<copyright>Copyright 2012 EzineArticles.com - All Rights Reserved.</copyright>
<description><![CDATA[LaTosha Johnson is President of an innovative consulting firm called TargetStars, Inc. TargetStars, Inc. specializes in providing top notch marketing, market research and virtual assistant services.  She has an extensive background in providing companies with unique techniques that will enable them to differentiate themselves from the competition. 

She enjoys assisting small companies and solopreneurs  with the delicate balance of simultaneously attracting and retaining customers. It is her desire to make sure that when people question an organization's identity that the marketing strategies TargetStars, Inc. creates will ensure that your clients and you both share the same answer.]]></description>
<lastBuildDate>Wed, 01 Apr 2009 13:55:52 -0500</lastBuildDate>
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<title>The Importance of Character</title>
<link>http://EzineArticles.com/2142763</link>
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<pubDate>Wed, 01 Apr 2009 13:55:52 -0500</pubDate>
<description><![CDATA[Everyone has it. Some more than others. You have it. I have it. We cannot escape from it because it is who we are and we must strive to improve it in order to gain acceptance from others and ourselves. It is the only valid thing we have by which to judge someone. What is it? It is character. Character can simply be defined as moral or ethical strength.]]></description>
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<item>
<title>Enough - Actions Speak Louder Than Words</title>
<link>http://EzineArticles.com/2113330</link>
<guid>http://EzineArticles.com/2113330</guid>
<pubDate>Mon, 23 Mar 2009 16:45:42 -0500</pubDate>
<description><![CDATA[I just finished watching a segment on AIG and how they had the audacity to take $165 million dollars in bailout money to "reward" their top executives for a job well done. I'm sure you can detect a hint of sarcasm and are probably thinking that I am going to bash AIG (rightly so). However, in this case you would be wrong.]]></description>
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<item>
<title>Why Does My Company Need a Blog?</title>
<link>http://EzineArticles.com/2113317</link>
<guid>http://EzineArticles.com/2113317</guid>
<pubDate>Mon, 23 Mar 2009 16:39:24 -0500</pubDate>
<description><![CDATA[A friend of mine was showing off her redesigned company website and I asked her if she had a blog. Her response was, "Why do I need a blog?" This is a question I am sure many entrepreneurs ask, but often do not receive an answer that motivates them into incorporating a blog into their website.]]></description>
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<title>Employee Vs Virtual Assistant - You Make the Call</title>
<link>http://EzineArticles.com/2077644</link>
<guid>http://EzineArticles.com/2077644</guid>
<pubDate>Fri, 13 Mar 2009 14:57:00 -0500</pubDate>
<description><![CDATA[According to the U.S. Small Business Administration (SBA), the average small business owner spends up to 40% of their time on routine administrative tasks. If you do not want to wind up as a statistic you have two choices-hire an employee or a consultant. Both choices share the same goal in reducing your involvement in day to day operations; however, the ball is in your court in the way you choose to go about handling this situation.]]></description>
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<title>How to Speak Your Peace</title>
<link>http://EzineArticles.com/2077612</link>
<guid>http://EzineArticles.com/2077612</guid>
<pubDate>Thu, 12 Mar 2009 13:47:26 -0500</pubDate>
<description><![CDATA[We have all uttered in frustration the aforementioned sentence. However, how many of us actually confront the person that we feel is mistreating us? Not many people do because they do not know how to approach the situation. I recently wrote an article called Speak now or forever hold your peace, discussing why you should confront those who you feel are mistreating you-even if it is your boss. However, in the prior post I did not discuss how to go about accomplishing this feat.]]></description>
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<title>Speak Now Or Forever Hold Your Peace</title>
<link>http://EzineArticles.com/2077590</link>
<guid>http://EzineArticles.com/2077590</guid>
<pubDate>Thu, 12 Mar 2009 12:44:54 -0500</pubDate>
<description><![CDATA[Many associate this statement, "Speak now or forever hold your peace," with weddings, but ironically it also applies to the workplace environment. Recently, a friend of mine was venting to me about how her boss was mistreating her and how sick she was of the entire situation. After she was done venting I asked her, "Did you tell your boss how you feel?" She answered, "No." Now, before I tell you how I responded to my friend please note that I am not a callous person (I only warn you because some would view my response as so).]]></description>
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<title>Social Networking - Can Your Company Afford Not to Engage?</title>
<link>http://EzineArticles.com/2049867</link>
<guid>http://EzineArticles.com/2049867</guid>
<pubDate>Tue, 10 Mar 2009 10:27:40 -0500</pubDate>
<description><![CDATA[Twitter. Facebook. YouTube. If I said these words to you years ago you would have looked at me like I was crazy! The aforementioned are websites used to fuel the social networking phenomenon. In case you are not aware of how social networking sites function, people use these sites to form associations with others that share the same personal or professional interests. Millions of people are using these sites to keep in touch with their families and friends.   Now companies are jumping on the bandwagon and incorporating social networking sites into their marketing campaigns. ]]></description>
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<item>
<title>Market Research - Not Just For the Big Guys</title>
<link>http://EzineArticles.com/2014293</link>
<guid>http://EzineArticles.com/2014293</guid>
<pubDate>Mon, 02 Mar 2009 09:29:55 -0600</pubDate>
<description><![CDATA[A lot of people are under the notion that market research is reserved for large companies. This could not be further from the truth! Small businesses need market research even more so than large companies. Small businesses do not have the "luxury" of wasting capital on promotions, product launches, etc. that will not yield results.]]></description>
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<item>
<title>Lessons Wall Street Can Learn From Main Street</title>
<link>http://EzineArticles.com/2009931</link>
<guid>http://EzineArticles.com/2009931</guid>
<pubDate>Fri, 27 Feb 2009 09:50:19 -0600</pubDate>
<description><![CDATA[For years Americans have been suckered into putting those who work on Wall Street on a pedestal and in order to be successful we (small business owners and aspiring entrepreneurs) must heed their advice and emulate them. Well, if I am not mistaken-aren't these the same "geniuses" that got us into this economic mess? Therefore, those on Wall Street and those who side with their line of thinking need not "concern" themselves regarding my well being. As a proud member of Main Street, Wall Street should pick up some cues]]></description>
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<item>
<title>Entrepreneurship - Is it in You?</title>
<link>http://EzineArticles.com/1958601</link>
<guid>http://EzineArticles.com/1958601</guid>
<pubDate>Thu, 12 Feb 2009 08:33:55 -0600</pubDate>
<description><![CDATA[A friend of mine listed all the reasons why she could never be an entrepreneur. Honestly, some of the reasons were compelling, but none of them would ever deter me. Our conversation got me thinking, "What does it take to be an entrepreneur?"]]></description>
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<item>
<title>Your Window of Opportunity</title>
<link>http://EzineArticles.com/1826859</link>
<guid>http://EzineArticles.com/1826859</guid>
<pubDate>Tue, 20 Jan 2009 08:18:54 -0600</pubDate>
<description><![CDATA[When companies begin the process of trying to reduce costs, they tend to zero in on decreasing their marketing expenses. However, successful companies recognize that this is the time to increase their marketing. Successful companies realize that now is the time to increase their marketing and take advantage of the decrease in competition and discover areas of opportunity.]]></description>
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<title>Recognizing Main Street</title>
<link>http://EzineArticles.com/1787232</link>
<guid>http://EzineArticles.com/1787232</guid>
<pubDate>Thu, 08 Jan 2009 14:57:29 -0600</pubDate>
<description><![CDATA[It is getting more and more depressing to watch the news. It seems like every other story is filled with more despair than the prior one. Now being the positive person that I am, I believe small business owners will definitely have something to rejoice about in the upcoming year.]]></description>
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<item>
<title>Ride it Out Entrepreneurs</title>
<link>http://EzineArticles.com/1803224</link>
<guid>http://EzineArticles.com/1803224</guid>
<pubDate>Sat, 27 Dec 2008 10:14:21 -0600</pubDate>
<description><![CDATA[The economy may be slow, and you may be wondering if you should pursue being an entrepreneur. By implementing some of these low cost marketing techniques in your marketing arsenal will enable you to "ride it out."]]></description>
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<title>How Do I Promote My Business on a Shoestring Budget?</title>
<link>http://EzineArticles.com/1300787</link>
<guid>http://EzineArticles.com/1300787</guid>
<pubDate>Tue, 08 Jul 2008 14:54:55 -0500</pubDate>
<description><![CDATA[I know from experience how anxious you feel when you first start your business. Many entrepreneurs start with limited funds, so you are probably wondering, "How in the world can I promote my business without going broke in the process?" Here are some inexpensive ways in accomplishing your goal on a "shoestring budget" ...]]></description>
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<title>Market Research - 3 Strategies To Help You Determine A Business Location</title>
<link>http://EzineArticles.com/1200236</link>
<guid>http://EzineArticles.com/1200236</guid>
<pubDate>Thu, 29 May 2008 11:51:17 -0500</pubDate>
<description><![CDATA[I am sure you have had someone ask you, "How come your products/services are not offered in (insert city or store location)?"  In addition to attracting new customers  to your business, market research  can be used to justify whether starting or expanding a business to a specific location will be in your organization's best interest.]]></description>
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