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<title>Lou Bortone - EzineArticles Expert Author</title>
<link>http://EzineArticles.com/expert/Lou_Bortone</link>
<pubDate>Tue, 14 Feb 2012 19:38:21 -0600</pubDate>
<image><title>Lou Bortone - EzineArticles Expert Author</title>
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<copyright>Copyright 2012 EzineArticles.com - All Rights Reserved.</copyright>
<description><![CDATA[Lou Bortone is a long-time marketing and branding consultant who helps entrepreneurs build breakthrough brands on the Internet, with services such as online video production, video branding, coaching and creative support.  Lou is a former television executive who worked for E! Entertainment Television and later served as the Senior Vice President of Marketing & Advertising for Fox Family Worldwide, a division of Fox in Los Angeles.  Lou is an author and ghostwriter of six business books, a Certified Guerrilla Marketing Coach and a Book Yourself Solid Certified Coach.]]></description>
<lastBuildDate>Fri, 25 Feb 2011 14:33:59 -0600</lastBuildDate>
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<title>Lessons From La La Land: True Tales From LA</title>
<link>http://EzineArticles.com/5993265</link>
<guid>http://EzineArticles.com/5993265</guid>
<pubDate>Fri, 25 Feb 2011 14:33:59 -0600</pubDate>
<description><![CDATA[The Academy Awards are upon us, and what better time to launch my new series, "Lessons from La-La-Land!" These posts are true "Tinseltown Tales" from my days in the entertainment business in Hollywood, coupled with practical tips for improving your online branding and enhancing your marketing... Ready to roll?]]></description>
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<title>The Truth About Video Marketing: Let's Get Real and Bust Some Video Myths</title>
<link>http://EzineArticles.com/5428163</link>
<guid>http://EzineArticles.com/5428163</guid>
<pubDate>Tue, 23 Nov 2010 19:34:25 -0600</pubDate>
<description><![CDATA[There's a lot of hype these days surrounding Online Video Marketing. In fact, web video may have more myths and misconceptions than most Hollywood tabloid stories.]]></description>
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<item>
<title>5 Reasons Why You're a Damn Fool If You Miss Out on Video Marketing</title>
<link>http://EzineArticles.com/5428201</link>
<guid>http://EzineArticles.com/5428201</guid>
<pubDate>Tue, 23 Nov 2010 19:33:31 -0600</pubDate>
<description><![CDATA[If you're an entrepreneur or a small business owner, you cannot afford to ignore video marketing any longer. If you hide your head in the sand and think you can succeed in 2011 without it, you're putting your business at risk. Do so at your own peril.]]></description>
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<item>
<title>Quit Wasting Your Time!</title>
<link>http://EzineArticles.com/5428133</link>
<guid>http://EzineArticles.com/5428133</guid>
<pubDate>Tue, 23 Nov 2010 19:31:00 -0600</pubDate>
<description><![CDATA[Friends, colleagues, fellow time-challenged entrepreneurs: Stop wasting valuable time and effort! Take it from me... I am a professional procrastinator, and I can piss away time with the best of them.]]></description>
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<item>
<title>OMG, I've Become One of Them: I'm a &quot;Heart-Based&quot; Entrepreneur!</title>
<link>http://EzineArticles.com/5428037</link>
<guid>http://EzineArticles.com/5428037</guid>
<pubDate>Tue, 23 Nov 2010 19:05:22 -0600</pubDate>
<description><![CDATA[How is it even possible? How could it be?]]></description>
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<item>
<title>How to Turn Your Business Into a &quot;Field of Dreams&quot;</title>
<link>http://EzineArticles.com/4603269</link>
<guid>http://EzineArticles.com/4603269</guid>
<pubDate>Tue, 06 Jul 2010 15:56:22 -0500</pubDate>
<description><![CDATA[There are some striking similarities between small business marketing and the 1989 classic movie, "Field of Dreams." This article on internet marketing and entrepreneurship explains why, if you build it, they will come!]]></description>
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<item>
<title>5 Marketing Tricks I Picked Up From the Rental Car Company</title>
<link>http://EzineArticles.com/4453704</link>
<guid>http://EzineArticles.com/4453704</guid>
<pubDate>Thu, 10 Jun 2010 13:59:34 -0500</pubDate>
<description><![CDATA[(And How To Apply These Irresistible Selling Points to Your Own Product or Service!) I visited Los Angeles recently for Nancy Marmolejo's "I Heart My Biz" Conference.]]></description>
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<item>
<title>I've Got a Great Online Video - Now What?</title>
<link>http://EzineArticles.com/3595850</link>
<guid>http://EzineArticles.com/3595850</guid>
<pubDate>Mon, 18 Jan 2010 19:42:20 -0600</pubDate>
<description><![CDATA[Whether you're just dipping your toes in the water with Online Video, or you're diving in to video to maximize your visibility, credibility and profitability with video, we can help! Here's a quick-start guide to help you get your video online - along with a few more ideas for leveraging your video.]]></description>
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<item>
<title>Busting the 5 Biggest Video Myths</title>
<link>http://EzineArticles.com/2781189</link>
<guid>http://EzineArticles.com/2781189</guid>
<pubDate>Mon, 18 Jan 2010 15:20:10 -0600</pubDate>
<description><![CDATA[Excuses, excuses! We've all got 'em. Everyone I talk to who hasn't jumped on the Online Video party train seems to have a legitimate reason for not giving it a try. It's a pity, because with 85 MILLION YouTube viewers, they're missing out on a huge marketing opportunity!]]></description>
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<item>
<title>5 Fast Ways to Get Video on YouTube</title>
<link>http://EzineArticles.com/3102334</link>
<guid>http://EzineArticles.com/3102334</guid>
<pubDate>Tue, 08 Dec 2009 18:57:46 -0600</pubDate>
<description><![CDATA[Time for your best Dr. Evil voice... Why? Because YouTube is now streaming ONE BILLION videos per DAY! Want a piece of that incredible audience? Here are 5 easy ways to get a video on YouTube fast.]]></description>
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<item>
<title>Top Five Picks For Pocket Video Cameras</title>
<link>http://EzineArticles.com/3392058</link>
<guid>http://EzineArticles.com/3392058</guid>
<pubDate>Tue, 08 Dec 2009 17:04:58 -0600</pubDate>
<description><![CDATA[With a slew of teenie, tech-friendly pocket video cameras flooding the market, there's really no excuse not to own a minicam anymore. Led by the Flip Video camera, the current generation of portable pocket cams are affordable, convenient and a breeze to use - not to mention their surprisingly great video quality. (All the the cameras listed below are High Definition) Here's a quick look at what you can expect to find online or on store shelves these days.]]></description>
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<item>
<title>Top Ten Reasons Why You Must Add Video to Your Marketing Mix in 2010</title>
<link>http://EzineArticles.com/2928956</link>
<guid>http://EzineArticles.com/2928956</guid>
<pubDate>Sat, 19 Sep 2009 08:33:07 -0500</pubDate>
<description><![CDATA[A New Year is upon us... What worked last year in your business isn't going to cut it today. If you really want your business to improve this fall, then you should add the power of video to your marketing mix.]]></description>
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<item>
<title>Leverage Your Time and Visibility With Online Video!</title>
<link>http://EzineArticles.com/2644238</link>
<guid>http://EzineArticles.com/2644238</guid>
<pubDate>Wed, 22 Jul 2009 13:14:33 -0500</pubDate>
<description><![CDATA[Online video is the perfect tool to maximize your web presence because it's highly visible and viral.  You can create one video and have it spread from YouTube to Facebook to your own website and beyond.  It's the ultimate leverage resource, because you create it once and use it in many different ways, and in many different places.]]></description>
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<item>
<title>Why an Online Video Is Your Recession Buster (And How To Profit From It!)</title>
<link>http://EzineArticles.com/2430483</link>
<guid>http://EzineArticles.com/2430483</guid>
<pubDate>Thu, 04 Jun 2009 16:09:08 -0500</pubDate>
<description><![CDATA[If you do business on the Internet, then you've seen the emergence of Online Video as a powerful marketing tool.  But did you know that Online Video can also be your "secret weapon" in the battle to buck the recession?]]></description>
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<item>
<title>Five Easy Ways To Use Online Video To Generate New Business Now!</title>
<link>http://EzineArticles.com/2421018</link>
<guid>http://EzineArticles.com/2421018</guid>
<pubDate>Thu, 04 Jun 2009 13:38:05 -0500</pubDate>
<description><![CDATA[It's no secret that "business as usual" isn't going to help your business survive and thrive in a tough economy.  These days, you need every marketing advantage you can muster.  Fortunately, Online video has become a mainstream low or no cost solution that can have a powerful and immediate impact on your business.]]></description>
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<item>
<title>Five Ways To Get Your Video Online In Five Minutes Flat!</title>
<link>http://EzineArticles.com/2421427</link>
<guid>http://EzineArticles.com/2421427</guid>
<pubDate>Wed, 03 Jun 2009 09:27:08 -0500</pubDate>
<description><![CDATA[Who says it's difficult or time-consuming to create your own online video!  I've uploaded video to YouTube in under 3 minutes, and you can, too!  Here are 5 ways to get your video on the web in 5 minutes or less!]]></description>
</item>
<item>
<title>Building a Strong Brand in a Weak Economy</title>
<link>http://EzineArticles.com/1637277</link>
<guid>http://EzineArticles.com/1637277</guid>
<pubDate>Tue, 02 Jun 2009 09:51:15 -0500</pubDate>
<description><![CDATA[If you're an entrepreneur or small business trying to survive in the midst of worldwide market turmoil, it's more important than ever that you have a strong, well defined brand.  Without a breakthrough brand, you might as well be invisible!  Discover how to build a powerful brand using Web 2.0 technologies like online video and social networking.]]></description>
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<title>Flip Tips - Flip Video Cam 101</title>
<link>http://EzineArticles.com/1570645</link>
<guid>http://EzineArticles.com/1570645</guid>
<pubDate>Fri, 10 Oct 2008 13:39:24 -0500</pubDate>
<description><![CDATA[More tips and tricks for using the popular Flip Video camera!  Learn about pricing, comparing models, where to find your Flip and how to shoot great video with this amazing mini-cam.]]></description>
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<item>
<title>Flip Video Tips - Why Folks Are Flipping Over This Tiny Video Camera</title>
<link>http://EzineArticles.com/1570610</link>
<guid>http://EzineArticles.com/1570610</guid>
<pubDate>Fri, 10 Oct 2008 13:35:01 -0500</pubDate>
<description><![CDATA[The new Flip Video camera is the "gotta have it" gadget!  Learn all about the fabulous Flip cam - Where to buy, what to pay and how to get great video from your Flip.]]></description>
</item>
<item>
<title>Facebook - Friend Or No?</title>
<link>http://EzineArticles.com/1199693</link>
<guid>http://EzineArticles.com/1199693</guid>
<pubDate>Thu, 26 Jun 2008 07:54:55 -0500</pubDate>
<description><![CDATA[How do you decide to add friends to Facebook?  Are you a quality person or a quantity person?  These ten tips will help you determine how to select your Facebook friends]]></description>
</item>
<item>
<title>Twitter Me This - Five New Twitter Tips and Tricks</title>
<link>http://EzineArticles.com/1263364</link>
<guid>http://EzineArticles.com/1263364</guid>
<pubDate>Thu, 26 Jun 2008 07:48:48 -0500</pubDate>
<description><![CDATA[Are you a Twitterholic or a Twitter newbie?  Are you using Twhirl to update your Twitter tweets?  Whether you're just dipping your toes into the water or diving in head first, there's no doubt that Twitter has become the latest darling of the social networking scene.]]></description>
</item>
<item>
<title>Writing Your Book - Ten Tips to Get it Done!</title>
<link>http://EzineArticles.com/1263366</link>
<guid>http://EzineArticles.com/1263366</guid>
<pubDate>Mon, 23 Jun 2008 08:56:49 -0500</pubDate>
<description><![CDATA[Most entrepreneurs and executives really want to become a published author, but few have the time or resources to write their book.  Writing a book is a big commitment, and many aspiring authors just can't seem to get started.  If you fall into that category, you may decide that you need a ghostwriter or a writing coach.]]></description>
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<title>Five Quick Tips For Way Better Video</title>
<link>http://EzineArticles.com/1243762</link>
<guid>http://EzineArticles.com/1243762</guid>
<pubDate>Tue, 17 Jun 2008 08:24:21 -0500</pubDate>
<description><![CDATA[Try to offer some interesting or unique content!  To keep your viewer's attention, you have to deliver some value.  Keep your videos short and compelling... Remember, we've all got IDD - Internet Deficit Disorder!]]></description>
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<item>
<title>How to Finally Write Your Book</title>
<link>http://EzineArticles.com/1243729</link>
<guid>http://EzineArticles.com/1243729</guid>
<pubDate>Fri, 13 Jun 2008 13:37:54 -0500</pubDate>
<description><![CDATA[Fortunately, there are numerous options available to would-be authors who want to publish their own book.  You can hire a ghostwriter or work with a book-writing coach to help you get your book done.  You can join a writing group, work with an accountability partner, or even enlist the help of a co-author.]]></description>
</item>
<item>
<title>Why Hire A Ghostwriter?</title>
<link>http://EzineArticles.com/1199721</link>
<guid>http://EzineArticles.com/1199721</guid>
<pubDate>Wed, 28 May 2008 10:49:59 -0500</pubDate>
<description><![CDATA[There's no question about the many benefits of writing a book and becoming a published author.  Writing a book gives you instant credibility with clients and prospects, solidifies your expert status and builds your personal or corporate brand.  In fact, studies indicate that, while more than 80% of the population wants to write a book, only tiny 2% will ever actually do it!  Why?  Most aspiring writers cite lack of time, lack of focus or lack of knowing how to physically undertake such an ambitious project.]]></description>
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<item>
<title>What Can Marketers Learn From Baseball?</title>
<link>http://EzineArticles.com/1199698</link>
<guid>http://EzineArticles.com/1199698</guid>
<pubDate>Wed, 28 May 2008 10:48:24 -0500</pubDate>
<description><![CDATA[Can entrepreneurs take a cue from the Boston Red Sox?  When it comes to marketing, you bet!  Check out ten things marketers can learn from baseball.]]></description>
</item>
<item>
<title>Why Your Personal Brand is More Public Than Ever</title>
<link>http://EzineArticles.com/1011020</link>
<guid>http://EzineArticles.com/1011020</guid>
<pubDate>Thu, 28 Feb 2008 09:00:51 -0600</pubDate>
<description><![CDATA[One of the very first things you learn as a Guerrilla Marketing is that EVERY contact with your customers and prospects is marketing. Each and every point of contact - from the way you answer your phone to your e-mail signature to your website to those goofy photos you posted on Facebook - makes up your personal brand.]]></description>
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<item>
<title>Make a Splash in Your Own Backyard - Local Marketing Tactics</title>
<link>http://EzineArticles.com/1006202</link>
<guid>http://EzineArticles.com/1006202</guid>
<pubDate>Tue, 26 Feb 2008 08:51:21 -0600</pubDate>
<description><![CDATA[For most small businesses, all marketing is local marketing - as it should be. But even if your company is regional or national in scope, it's a good idea to "go local" to select, targeted communities.]]></description>
</item>
<item>
<title>Marketing Rehab</title>
<link>http://EzineArticles.com/941641</link>
<guid>http://EzineArticles.com/941641</guid>
<pubDate>Wed, 23 Jan 2008 14:40:52 -0600</pubDate>
<description><![CDATA[Madonna, Britney Spears, and now Amy Winehouse.  What do they have in common?  All three are memorable (for better or worse) music brands.]]></description>
</item>
<item>
<title>Secrets of Low-Cost Marketing</title>
<link>http://EzineArticles.com/925361</link>
<guid>http://EzineArticles.com/925361</guid>
<pubDate>Mon, 14 Jan 2008 14:22:50 -0600</pubDate>
<description><![CDATA[It's a dilemma that most small businesses and startups face: You must market and advertise, but you're strapped for cash. Fortunately, ideas, energy and imagination can make up for meager marketing budgets. Whether you're an established company or a nascent]]></description>
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<item>
<title>How To Create And Distribute Your E-Zine Or E-Newsletter</title>
<link>http://EzineArticles.com/865209</link>
<guid>http://EzineArticles.com/865209</guid>
<pubDate>Wed, 05 Dec 2007 14:47:27 -0600</pubDate>
<description><![CDATA[An electronic newsletter or ezine delivered by email is a great way to connect with your customers, share information and deliver news, usually for a fraction of the cost of traditional direct mail. This brief article gives you the five steps to cranking out an effective e-zine or e-newsletter.]]></description>
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<item>
<title>How To Tell Your RSS From Your Elbow!</title>
<link>http://EzineArticles.com/854521</link>
<guid>http://EzineArticles.com/854521</guid>
<pubDate>Wed, 28 Nov 2007 13:53:39 -0600</pubDate>
<description><![CDATA[RSS is a quick and easy way to distribute or "push" your content to subscribers. Your feeds could include product news, announcements, press releases or new blog posts. RSS also allows people to add links to your content within their own Web pages.]]></description>
</item>
<item>
<title>Small Business Guide to Podcasting</title>
<link>http://EzineArticles.com/835107</link>
<guid>http://EzineArticles.com/835107</guid>
<pubDate>Fri, 16 Nov 2007 13:33:18 -0600</pubDate>
<description><![CDATA[Podcasting can be a simple and effective way to promote your business. Podcasting, in essence, sends your own radio show over the Internet. Despite the name, your audience doesn't necessarily need an iPod to receive a podcast. They can listen to podcasts on a computer or on most MP3 players.]]></description>
</item>
<item>
<title>Maximizing E-Networking and Social Networks</title>
<link>http://EzineArticles.com/816324</link>
<guid>http://EzineArticles.com/816324</guid>
<pubDate>Tue, 06 Nov 2007 09:53:39 -0600</pubDate>
<description><![CDATA[Business networking is both an art and a science. The advent of E-Networking has opened up a new online world of "Mega-Networking." From the proliferation of social networking sites to more structured, in-person networking groups, there have never been better opportunities for expanding your network. Here are the latest networking tips and techniques...]]></description>
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<title>Add Star Power To Your Advertising</title>
<link>http://EzineArticles.com/781554</link>
<guid>http://EzineArticles.com/781554</guid>
<pubDate>Wed, 17 Oct 2007 13:00:07 -0500</pubDate>
<description><![CDATA[Celebrity endorsements are a staple in advertising, with more than 20% of all ads today featuring a famous face, voice or likeness. The reason is simple: Celebrities sell. Consumers pay attention to celebrities because they are attracted to the familiar. Using a celebrity to promote your company can add awareness, credibility and star power to your business.]]></description>
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<item>
<title>7 Ways to Find Great-Paying Ghostwriting Jobs</title>
<link>http://EzineArticles.com/778077</link>
<guid>http://EzineArticles.com/778077</guid>
<pubDate>Tue, 16 Oct 2007 14:19:43 -0500</pubDate>
<description><![CDATA[Here's a startling statistic: Over 80% of the population wants to write a book someday.  However, only 1% will ever attempt it.  That's a huge opportunity for ghostwriting!      So, if you're a freelance writer, chances are you can make a lot more money as a ghostwriter.]]></description>
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<item>
<title>7 Top Picks for New Web Resources</title>
<link>http://EzineArticles.com/524504</link>
<guid>http://EzineArticles.com/524504</guid>
<pubDate>Fri, 20 Apr 2007 16:18:21 -0500</pubDate>
<description><![CDATA[It seems like there are dozens of great, new websites and web resources popping up every day.  Some of these new web toys and tools are pretty cool - but it's tough to keep track of them all.  Let me save you the trouble of sorting it all out with a quick review of some of my newest faves.]]></description>
</item>
<item>
<title>Five Secrets To Generating Word Of Mouth Marketing - Harness The Power Of Buzz To Build Your Biz</title>
<link>http://EzineArticles.com/516062</link>
<guid>http://EzineArticles.com/516062</guid>
<pubDate>Mon, 16 Apr 2007 09:50:00 -0500</pubDate>
<description><![CDATA[Word-of-Mouth marketing may be the oldest form of advertising but, as a marketing discipline, "WOM" is a relatively new phenomenon. Viral marketing, buzz marketing, blogging, community marketing, customer evangelism and other "consumer-to-consumer" techniques all inspire people to recommend your product or service. Properly executed, WOM marketing is an incredibly effective weapon in your marketing arsenal, because the message comes from a trusted source. ]]></description>
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<item>
<title>Top 7 Tips for Producing a TV Ad or Video</title>
<link>http://EzineArticles.com/510366</link>
<guid>http://EzineArticles.com/510366</guid>
<pubDate>Mon, 09 Apr 2007 12:57:56 -0500</pubDate>
<description><![CDATA[Producing a television ad can seem a daunting and expensive task. Fortunately, with today's easy access to TV production tools, creating a TV spot is well within your reach. One caveat: While making a TV ad can be relatively easy, producing a GOOD one is much more challenging.  These 7 tips will keep you on track.]]></description>
</item>
<item>
<title>How to Use Public Access TV to Promote Your Business and Build Your Credibility</title>
<link>http://EzineArticles.com/510356</link>
<guid>http://EzineArticles.com/510356</guid>
<pubDate>Mon, 09 Apr 2007 12:16:54 -0500</pubDate>
<description><![CDATA[Local public access TV stations may be the best kept secret in America. Where else can you get free access to training, equipment, support and the local airwaves all in one location? For small businesses, local access TV is an opportunity to produce your own TV show, become known in the community and build your reputation as an expert in your field. ]]></description>
</item>
<item>
<title>Video Production 101: Producing a Video for Your Website or TV</title>
<link>http://EzineArticles.com/453703</link>
<guid>http://EzineArticles.com/453703</guid>
<pubDate>Sun, 18 Feb 2007 16:50:15 -0600</pubDate>
<description><![CDATA[With entrepreneurs and small businesses rushing to join the Online Video Revolution and get video on their websites, they often forget one key fact: You can't add video to your website, until you have the video!]]></description>
</item>
<item>
<title>How To Get Video On The Web 4 Simple Steps To Creating Online Video</title>
<link>http://EzineArticles.com/447978</link>
<guid>http://EzineArticles.com/447978</guid>
<pubDate>Tue, 13 Feb 2007 15:07:47 -0600</pubDate>
<description><![CDATA["The Online Video Guy" shares a guide to getting video on the web, in four easy steps-]]></description>
</item>
<item>
<title>Get Your Vlog On! - Turn Your Website Into A TV Channel With Video Blogs</title>
<link>http://EzineArticles.com/446457</link>
<guid>http://EzineArticles.com/446457</guid>
<pubDate>Mon, 12 Feb 2007 16:27:46 -0600</pubDate>
<description><![CDATA[Online video, video blogs, vlogs or vodcasts are all different names for the same basic concept: Using the Internet to broadcast a video message. As an advertising and promotion tool, online video is exploding in popularity. Putting video on your Web site or blog is a low-cost way to get in on the Online Video Revolution.]]></description>
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