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<title>Manoj Aravindakshan - EzineArticles Expert Author</title>
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<pubDate>Wed, 15 Feb 2012 06:16:14 -0600</pubDate>
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<title>Simplifying Pay Per Click (PPC) Marketing: Back To Basics Approach</title>
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<pubDate>Wed, 10 May 2006 11:27:18 -0500</pubDate>
<description><![CDATA[Pay per click (PPC) SEM may seem challenging and too complex to many prospective advertisers. Understanding that the fundamentals to paid search marketing remain the same as that of traditional marketing will not only help in overcoming the resistance to adopt PPC SEM into the marketing mix, but also aid in effectively executing and evaluating campaign.]]></description>
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<title>Successful Search Engine Marketing: Four 'Must Dos'</title>
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<pubDate>Thu, 29 Dec 2005 13:40:20 -0600</pubDate>
<description><![CDATA[Representatives from leading search engines and marketers give tips  to other search engine marketers on maximizing returns from their search engine marketing efforts. Their advice can be distilled into four simple lessons; Experiment, Start Small, Get message in context, Keep ad and content relevant. ]]></description>
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