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<title>Mark Kimathi - EzineArticles Expert Author</title>
<link>http://EzineArticles.com/expert/Mark_Kimathi</link>
<pubDate>Wed, 15 Feb 2012 08:25:15 -0600</pubDate>
<image><title>Mark Kimathi - EzineArticles Expert Author</title>
<link>http://EzineArticles.com/expert/Mark_Kimathi</link>
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<language>en-us</language>
<copyright>Copyright 2012 EzineArticles.com - All Rights Reserved.</copyright>
<description><![CDATA[EzineArticles.com is Trusted By Millions as The Source For Quality Original Articles]]></description>
<lastBuildDate>Tue, 24 Feb 2009 16:16:50 -0600</lastBuildDate>
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<item>
<title>How to Market in the New Web</title>
<link>http://EzineArticles.com/2023886</link>
<guid>http://EzineArticles.com/2023886</guid>
<pubDate>Tue, 24 Feb 2009 16:16:50 -0600</pubDate>
<description><![CDATA[Online marketing has metamorphosised within the last decade, it is barely recognizable to the early nineties models of promoting a website. Then it was about submitting your website to directories. A site like Yahoo directories would arrange these submissions into categories and topics.]]></description>
</item>
<item>
<title>The AdWords Beginner's Hump</title>
<link>http://EzineArticles.com/2023933</link>
<guid>http://EzineArticles.com/2023933</guid>
<pubDate>Tue, 24 Feb 2009 16:16:20 -0600</pubDate>
<description><![CDATA[Unlike other PPCs (Pay Per Click) like Yahoo Search Marketing, bidding in Google's AdWord is not straight forward. Nearly all the other PPC companies list their adverts purely based on auction basis. That is, if you bid higher you appear higher in the sponsored link section of the SERP (Search Engine Rank Pages). AdWords on the other hand takes into account the relevancy of the advertisement for the keyword you bid on.]]></description>
</item>
<item>
<title>The Illusions of Perpetual Online Change</title>
<link>http://EzineArticles.com/2024438</link>
<guid>http://EzineArticles.com/2024438</guid>
<pubDate>Tue, 24 Feb 2009 15:46:06 -0600</pubDate>
<description><![CDATA[A shift in paradigm brings to light a whole new reality. Yet interestingly, is that the physical reality barely changed.]]></description>
</item>
<item>
<title>Does Hypnosis Work For Weight Loss?</title>
<link>http://EzineArticles.com/2016321</link>
<guid>http://EzineArticles.com/2016321</guid>
<pubDate>Tue, 24 Feb 2009 11:28:32 -0600</pubDate>
<description><![CDATA[Dieting as solution obesity can be effective, but some people find it impossible to stick to their diet. Exercise may also be a proven method in losing weight but it really is not that simple.]]></description>
</item>
<item>
<title>The Secret to PPC Success</title>
<link>http://EzineArticles.com/2011825</link>
<guid>http://EzineArticles.com/2011825</guid>
<pubDate>Mon, 23 Feb 2009 10:59:33 -0600</pubDate>
<description><![CDATA[Pay per Click costs you money. If that money is not bringing in more money, then you can as well stand on a cliff and throw your money away.]]></description>
</item>
<item>
<title>Importance of Cost Per Conversion</title>
<link>http://EzineArticles.com/2001832</link>
<guid>http://EzineArticles.com/2001832</guid>
<pubDate>Thu, 19 Feb 2009 08:07:38 -0600</pubDate>
<description><![CDATA[Two departments that are nearly always in logger heads are sales and accounting. The sales and marketing want a budget to bring in business while the CPA wants them to account for everything with receipts, all the way to a bus ticket. Website Performance Indicators mentioned here last week are probably the few places where the accountant and marketer see eye to eye to work in upbeat harmony.]]></description>
</item>
<item>
<title>Dangers of Using Laxatives For Weight Loss</title>
<link>http://EzineArticles.com/1995908</link>
<guid>http://EzineArticles.com/1995908</guid>
<pubDate>Tue, 17 Feb 2009 16:12:59 -0600</pubDate>
<description><![CDATA[Obesity is increasingly becoming a huge problem for people nowadays. Likewise, the demand for weight loss products is also increasing globally.]]></description>
</item>
<item>
<title>Are There Advantages to Weight Loss Pills?</title>
<link>http://EzineArticles.com/1977255</link>
<guid>http://EzineArticles.com/1977255</guid>
<pubDate>Sat, 14 Feb 2009 12:58:42 -0600</pubDate>
<description><![CDATA[Losing weight with weight loss pills poses several pros and cons but for those seeking a fast and painless way to lose weight, diet pills offer more advantages. What then are the advantages or advantage to diet pills users are there?]]></description>
</item>
<item>
<title>Are Exercises Necessary For Fat Loss?</title>
<link>http://EzineArticles.com/1959991</link>
<guid>http://EzineArticles.com/1959991</guid>
<pubDate>Fri, 06 Feb 2009 11:27:27 -0600</pubDate>
<description><![CDATA[Obesity is a serious issue and affects people of every age and gender. To compound the problem, obesity can be seen in adolescents and even very young children.]]></description>
</item>
<item>
<title>The 5 Worst Pay Per Click Mistakes</title>
<link>http://EzineArticles.com/1959976</link>
<guid>http://EzineArticles.com/1959976</guid>
<pubDate>Fri, 06 Feb 2009 11:26:13 -0600</pubDate>
<description><![CDATA[Direct marketing using PPC (Google Cash by another name) is the easiest and fastest way into making money online. By its very nature a PPC campaign is made profitable by keeping customer acquisition as low as possible and at the same time promoting products with large profit margins and high conversion rates.  On the customer acquisition end, there are mistakes that reduce and even at times completely decimate profits making a campaign unprofitable.]]></description>
</item>
<item>
<title>Why You Need to Test Your Adverts</title>
<link>http://EzineArticles.com/1946825</link>
<guid>http://EzineArticles.com/1946825</guid>
<pubDate>Tue, 03 Feb 2009 16:28:37 -0600</pubDate>
<description><![CDATA[In his famous book Scientific Advertising, Claude C. Hopkins notes "The time has come when advertising has in some hands reached the state of a science. It is based on fixed principles and is reasonably exact.]]></description>
</item>
<item>
<title>What is Calorie Shifting?</title>
<link>http://EzineArticles.com/1919162</link>
<guid>http://EzineArticles.com/1919162</guid>
<pubDate>Tue, 27 Jan 2009 14:06:57 -0600</pubDate>
<description><![CDATA[If you have been studying diets for weight loss, it's possible you have run across the principle of calorie shifting. This is an idea that involves calorie shifting by changing food types to "trick" your metabolism. It works on the premise that on a weight loss diet, you may plateau and that is because your metabolism has shifted to sustain yourself on fewer calories, or fewer calories of a certain type.]]></description>
</item>
<item>
<title>What to Track in Pay Per Click</title>
<link>http://EzineArticles.com/1916293</link>
<guid>http://EzineArticles.com/1916293</guid>
<pubDate>Tue, 27 Jan 2009 09:36:57 -0600</pubDate>
<description><![CDATA[Individually tracking every keyword list is the secret to the success of a PPC campaign. And this applies even when your keyword list entails thousands of keywords. It is this commitment to track successful keywords and dump unsuccessful ones that separates the boys from the men when it comes to making money using Google Adwords or PPCs in general.]]></description>
</item>
<item>
<title>How to Avoid Weight Regain</title>
<link>http://EzineArticles.com/1900137</link>
<guid>http://EzineArticles.com/1900137</guid>
<pubDate>Thu, 22 Jan 2009 14:00:44 -0600</pubDate>
<description><![CDATA[You often hear of yo-yo dieters, the ones that go on a diet and lose a lot of weight only to regain it back in a short amount of time. Chances are they resumed the bad eating habits they had before the diet, after they lost the weight. This is a common problem for many dieters.]]></description>
</item>
<item>
<title>Disadvantages of Fasting For Weight Loss</title>
<link>http://EzineArticles.com/1883447</link>
<guid>http://EzineArticles.com/1883447</guid>
<pubDate>Fri, 16 Jan 2009 11:49:12 -0600</pubDate>
<description><![CDATA[Fasting for weight loss is not only an unhealthy and dangerous thing for your body's nutritional health, but often these diets fail to accomplish any type of sustainable weight loss. The metabolism adjusts and keeps into starvation or famine mode and some people not only regain the weight they lost, but might regain more. Because your metabolism shifts to sustain on fewer calories, the weight loss stops and what weight loss there is may be coming from muscle cells since the body tends to hold onto fat cells to sustain itself during times of famine.]]></description>
</item>
<item>
<title>How to Use Image and Text Ads in PPC</title>
<link>http://EzineArticles.com/1836951</link>
<guid>http://EzineArticles.com/1836951</guid>
<pubDate>Fri, 02 Jan 2009 11:53:35 -0600</pubDate>
<description><![CDATA[There are basically five formats of Pay Per Click (PPC) adverts. Today we look at the two leading formats and how to use them to attract visitors to your site and consequently make sales. These are text ads and image ads.]]></description>
</item>
<item>
<title>Tips For Losing Weight Fast</title>
<link>http://EzineArticles.com/1835214</link>
<guid>http://EzineArticles.com/1835214</guid>
<pubDate>Fri, 02 Jan 2009 08:27:46 -0600</pubDate>
<description><![CDATA[Reasons to lose weight fast vary but everyone wants quick and easy ways to lose weight. It's not always easy trying to lose weight, because it often involves a restrictive diet and it may not work for long-term results.]]></description>
</item>
<item>
<title>How Your Mindset Affects Weight Loss</title>
<link>http://EzineArticles.com/1815350</link>
<guid>http://EzineArticles.com/1815350</guid>
<pubDate>Thu, 25 Dec 2008 16:37:37 -0600</pubDate>
<description><![CDATA[Does the thought of losing weight worry you? Do you think it is impossible to give up on the extra cream frappe chino?]]></description>
</item>
<item>
<title>How to Include Carbs in Your Dieting</title>
<link>http://EzineArticles.com/1801624</link>
<guid>http://EzineArticles.com/1801624</guid>
<pubDate>Mon, 22 Dec 2008 11:11:23 -0600</pubDate>
<description><![CDATA[We all tend to think that the easiest way to lose weight is to go on a diet. Although it is not advisable to go on a crash diet, the weight loss process definitely accelerates itself if the diet is modified into a balanced healthy one. One of the ways to do this is to rotate the amount and type of carbohydrate you are consuming each day.]]></description>
</item>
<item>
<title>Eat and Lose Weight Using Carb Cycling</title>
<link>http://EzineArticles.com/1785556</link>
<guid>http://EzineArticles.com/1785556</guid>
<pubDate>Tue, 16 Dec 2008 11:47:18 -0600</pubDate>
<description><![CDATA[Many people think that losing weight means going without a lot of foods, and the foods that you're not supposed to eat, to many people's minds, are those that provide a lot of carbohydrates. This seems to be a reaction to the "carbo loading" and exercising craze of about 15 years ago. The problem with this thinking is that it's just wrong.]]></description>
</item>
<item>
<title>Why Fasting Diets Easily Fail</title>
<link>http://EzineArticles.com/1767539</link>
<guid>http://EzineArticles.com/1767539</guid>
<pubDate>Wed, 10 Dec 2008 13:48:05 -0600</pubDate>
<description><![CDATA[Fasting is the act of not eating any solid foods for a period of time. It has been used over the years to show allegiance to causes from protesting violence to showing one's religious faith. But it has also been used to cleanse the body.
]]></description>
</item>
<item>
<title>How Local Businesses Can Use PPC</title>
<link>http://EzineArticles.com/1734313</link>
<guid>http://EzineArticles.com/1734313</guid>
<pubDate>Tue, 02 Dec 2008 08:44:43 -0600</pubDate>
<description><![CDATA[Using the internet for local businesses can be a challenge. This is mainly because the internet is world wide, yet you only need an audience from just a particular territory.]]></description>
</item>
<item>
<title>The Re-Emergence of Google Cash</title>
<link>http://EzineArticles.com/1709010</link>
<guid>http://EzineArticles.com/1709010</guid>
<pubDate>Fri, 21 Nov 2008 14:14:13 -0600</pubDate>
<description><![CDATA[It happens every time, Goggle sneezes and internet marketing catches a cold. The last sneeze was in December of 2005 and by mid last year the internet was reeling with flu. That December, the official AdWords blog warned of an update in its algorithm that was going to affect PPCs landing pages.]]></description>
</item>
<item>
<title>Mindset You Need For A Successful Business</title>
<link>http://EzineArticles.com/1708995</link>
<guid>http://EzineArticles.com/1708995</guid>
<pubDate>Fri, 21 Nov 2008 14:00:10 -0600</pubDate>
<description><![CDATA[Finding first a hungry crowd to sell food to rather than making the food first is advice that many entrepreneurs do not get early enough. Indeed its nuances can even be evasive to a seasoned entrepreneur. This we can view as a technical error in an internet business start up. But it does have a antecedent.]]></description>
</item>
<item>
<title>What is Value According to the Customer?</title>
<link>http://EzineArticles.com/1709021</link>
<guid>http://EzineArticles.com/1709021</guid>
<pubDate>Fri, 21 Nov 2008 13:59:48 -0600</pubDate>
<description><![CDATA[So what is value? Value is the feeling of worthiness you visitor derives from engaging your website.]]></description>
</item>
<item>
<title>Common Pay Per Click Terms</title>
<link>http://EzineArticles.com/1709016</link>
<guid>http://EzineArticles.com/1709016</guid>
<pubDate>Fri, 21 Nov 2008 13:57:04 -0600</pubDate>
<description><![CDATA[Pay Per Click (PPC) was a concept developed by Overture formerly known as GoTo.com. Today Overture is owned by Yahoo, making up its PPC division known as Yahoo Search Marketing.]]></description>
</item>
<item>
<title>What is Stopping Local Internet Businesses?</title>
<link>http://EzineArticles.com/1709005</link>
<guid>http://EzineArticles.com/1709005</guid>
<pubDate>Fri, 21 Nov 2008 13:44:16 -0600</pubDate>
<description><![CDATA[You have noticed the advertisements on the walls on pubs, on the pamphlets handed out in churches and obviously in the spam folder of your email account. Where people go marketers tend to follow with their tricks of the trade.     ]]></description>
</item>
<item>
<title>The Ultimate Internet Business Mistake</title>
<link>http://EzineArticles.com/1478223</link>
<guid>http://EzineArticles.com/1478223</guid>
<pubDate>Wed, 10 Sep 2008 13:03:34 -0500</pubDate>
<description><![CDATA[In the February issue of Entrepreneur magazine of the year 2004 was featured the Do's and Don'ts of Start Ups. The article by Mark Henricks gleaned from the experience of John Osher, a serial entrepreneur that has created and sold several businesses. According to Osher, "After I sold my [latest] business to Habro I decided to make a list of everything I had done wrong and [had] seen other entrepreneurs do wrong.]]></description>
</item>
<item>
<title>How to Increase Value Online</title>
<link>http://EzineArticles.com/1450254</link>
<guid>http://EzineArticles.com/1450254</guid>
<pubDate>Thu, 04 Sep 2008 07:59:49 -0500</pubDate>
<description><![CDATA[The internet is an agile platform for doing business. Indeed it is arguably the only platform that nearly anyone with little knowledge and effort can even make money without investing a shilling in their online venture.]]></description>
</item>
<item>
<title>Online Business is About Creating Value</title>
<link>http://EzineArticles.com/1432547</link>
<guid>http://EzineArticles.com/1432547</guid>
<pubDate>Wed, 27 Aug 2008 14:02:39 -0500</pubDate>
<description><![CDATA[In the report "The Rebirth" by John Reese, a veteran internet entrepreneur, he reminisces of how he built a top 500 most visited website in the world. As a result of the traffic, he attracted several contracts of over half a million dollar a year each, for adverting on his website. Then one day he woke up to phone calls one after the other from his advertising clients.]]></description>
</item>
<item>
<title>What Tagging is and Why it Matters</title>
<link>http://EzineArticles.com/1417913</link>
<guid>http://EzineArticles.com/1417913</guid>
<pubDate>Tue, 19 Aug 2008 09:24:42 -0500</pubDate>
<description><![CDATA[The superiority of classical taxonomies like the Dewey Decimal is being rivaled by "Tagging". The Dewey Decimal groups the worlds' information in to ten major categories. If you have used a library you may be aware of numbers used on the spine of books.]]></description>
</item>
<item>
<title>How to Get Other Websites to Link to Yours</title>
<link>http://EzineArticles.com/1235236</link>
<guid>http://EzineArticles.com/1235236</guid>
<pubDate>Wed, 25 Jun 2008 08:03:35 -0500</pubDate>
<description><![CDATA[The use of back-links to improve a websites Search Engine Rank Position (SERP) in search engines (SE) has been very effective in diffusing some level of black-hat search engine optimization (SEO). Black-hat SEO involves using "illegal" techniques with the express purpose of fooling SEs to rank a website favorably. Back-links on the other hand are hyper-text links from other websites that link and direct their visitors to your website.]]></description>
</item>
<item>
<title>How Yo Use CMS to Boost SE Relevance</title>
<link>http://EzineArticles.com/1268979</link>
<guid>http://EzineArticles.com/1268979</guid>
<pubDate>Tue, 24 Jun 2008 15:34:15 -0500</pubDate>
<description><![CDATA[It is with a look at how Content Management Systems (CMS) have been able to take Search Engines (SE) by storm that we were introduced to Latent Semantic Indexing (LSI) and Siloing. In trying to create a much easier back end solution, CMS's knowingly or unknowingly stumbled on probably the panacea to "all the free traffic you can get" with SEs.    Let us take an example of one of the widely used CMS - Word Press.]]></description>
</item>
<item>
<title>Three Stages of Website Management</title>
<link>http://EzineArticles.com/1268972</link>
<guid>http://EzineArticles.com/1268972</guid>
<pubDate>Tue, 24 Jun 2008 15:33:44 -0500</pubDate>
<description><![CDATA[Managing an internet business website basically consist of three main function. These are content research, development and maintenance of this content. The extent of work in any of these functions depends on the kind of website.]]></description>
</item>
<item>
<title>The Sale is in the Consequence</title>
<link>http://EzineArticles.com/1268961</link>
<guid>http://EzineArticles.com/1268961</guid>
<pubDate>Tue, 24 Jun 2008 15:32:42 -0500</pubDate>
<description><![CDATA[Among the main challenges of selling online is the fact that there is no face to face interaction. As such you cannot reposition your pitch to fit the direction of an objection. A sale therefore depends on a static sequence of thought and argument.]]></description>
</item>
<item>
<title>The Unfair Edge of CMS</title>
<link>http://EzineArticles.com/1268951</link>
<guid>http://EzineArticles.com/1268951</guid>
<pubDate>Tue, 24 Jun 2008 15:31:41 -0500</pubDate>
<description><![CDATA[As Content Management Systems (CMS) developed to be more effective for internet businesses, they stumbled on a strategic advantage. For the few inside the loop, they are sharpening this edge to their advantage.    Not long ago in this column was discussed a subject on niche marketing.]]></description>
</item>
<item>
<title>Solving the Problem of Siloing a Website</title>
<link>http://EzineArticles.com/1268941</link>
<guid>http://EzineArticles.com/1268941</guid>
<pubDate>Tue, 24 Jun 2008 15:31:08 -0500</pubDate>
<description><![CDATA[For the last few weeks we have been sleeping, drinking and eating Silos and Latent Semantic Indexing (LSI). But before we can wrap up on his important technique of internet marketing it is prudent to consider it in a realistic context of Search Engine (SE) crawling. You could structure your website with the best of siloing CMS (Content Management System) and still not get the high SE Ranking Position anticipated.]]></description>
</item>
<item>
<title>Why CMS is Just Becoming Popular</title>
<link>http://EzineArticles.com/1269002</link>
<guid>http://EzineArticles.com/1269002</guid>
<pubDate>Tue, 24 Jun 2008 15:30:24 -0500</pubDate>
<description><![CDATA[For the longest time, CMSs have not been SE friendly. This means, if you were to use a CMS and your competitor used the plain old HTML pages, they would out-rank you in SEs every time.]]></description>
</item>
<item>
<title>Short Vs Long Articles For Marketing</title>
<link>http://EzineArticles.com/1268936</link>
<guid>http://EzineArticles.com/1268936</guid>
<pubDate>Tue, 24 Jun 2008 15:30:22 -0500</pubDate>
<description><![CDATA[There has been a persistent squabble over whether one should use short or long articles online. In article marketing, the squabble continues with strong support for each position.]]></description>
</item>
<item>
<title>What is Page Rank?</title>
<link>http://EzineArticles.com/1268996</link>
<guid>http://EzineArticles.com/1268996</guid>
<pubDate>Tue, 24 Jun 2008 15:29:30 -0500</pubDate>
<description><![CDATA[High rankings in natural listing of Search Engines a (SE) is one of the most coveted positions for the popular keywords. This is because of the Golden Triangle phenomena. Such a position results to lots of free and targeted visitors to your website.]]></description>
</item>
<item>
<title>RSS Improves Email Marketing</title>
<link>http://EzineArticles.com/1268933</link>
<guid>http://EzineArticles.com/1268933</guid>
<pubDate>Tue, 24 Jun 2008 15:28:33 -0500</pubDate>
<description><![CDATA[Email marketing has been a primary means used by internet businesses to encourage repeat sales. This has been through frequent editorial content sent to subscribers/customers email boxes with that occasional reminder or advertisement to buy from you.     For example, if you run an online hotel booking website, you could have a regular newsletter informing subscribers of the latest in the Kenyan hotel industry.]]></description>
</item>
<item>
<title>What is LSI?</title>
<link>http://EzineArticles.com/1268992</link>
<guid>http://EzineArticles.com/1268992</guid>
<pubDate>Tue, 24 Jun 2008 15:28:25 -0500</pubDate>
<description><![CDATA[Have you ever wondered how Search Engines (SE) know which pages to give you when you do a search? For example when you search for "Apple" the computer, how does the SE know not to give you pages about Apple juice or Apple farming?    The solution that handles this is what is often referred to here as a SE algorithm.]]></description>
</item>
<item>
<title>Why Online Sales Are Emotional</title>
<link>http://EzineArticles.com/1268903</link>
<guid>http://EzineArticles.com/1268903</guid>
<pubDate>Tue, 24 Jun 2008 15:28:10 -0500</pubDate>
<description><![CDATA[The differences in media may introduce challenges in the process of selling from a website. But the fundamentals of persuasion remain unchanged. This then means that online sales are not different from offline sales, and this includes the mix of logic and emotions.]]></description>
</item>
<item>
<title>What is a Web CMS?</title>
<link>http://EzineArticles.com/1268987</link>
<guid>http://EzineArticles.com/1268987</guid>
<pubDate>Tue, 24 Jun 2008 15:27:31 -0500</pubDate>
<description><![CDATA[Imagine that you it took you four hours to read and compose a review for you African Short Stories Book-Store website. You then had to HTML format your pages, then you had to insert your logos, pictures and adverts. Then you had to check your links in your HTML editor, and then you had to FTP upload your page.]]></description>
</item>
<item>
<title>How to Use Search Engine Synonyms to Your Advantage</title>
<link>http://EzineArticles.com/1268798</link>
<guid>http://EzineArticles.com/1268798</guid>
<pubDate>Tue, 24 Jun 2008 15:24:52 -0500</pubDate>
<description><![CDATA[Lately webmasters have noticed that some pages are appearing very high in Google SERP (Search Engine Ranking Pages) without even a single presence of the search term; albeit topically succinct. This is a significant departure from what is widely known that for a page to appear for the search term "Apple Computer", the term should be used in the page fairly frequently. In fact this has been the basis of a SEO (Search Engine Optimization) tactic called Keyword Density.]]></description>
</item>
<item>
<title>How to Take Advantage of Web 2.0</title>
<link>http://EzineArticles.com/1268792</link>
<guid>http://EzineArticles.com/1268792</guid>
<pubDate>Tue, 24 Jun 2008 15:24:08 -0500</pubDate>
<description><![CDATA[This technique of recommending is well put to use by the Web 2.0 ready Amazon.com among other savvy internet businesses. You are standing on the spreads end of the shelf at the hyper market. Every time you have been here you picked Blue Band. But with the advertisements you have been seeing on TV you recognize Biddy stacked right next to your usual margarine. ]]></description>
</item>
<item>
<title>Niche Marketing is About Less Traffic, More Business</title>
<link>http://EzineArticles.com/1268849</link>
<guid>http://EzineArticles.com/1268849</guid>
<pubDate>Tue, 24 Jun 2008 15:06:07 -0500</pubDate>
<description><![CDATA[Imagine two shops that receives 100 customer each every day. Of these hundred customers 40 always find and buy what they need in each of these two shop.]]></description>
</item>
<item>
<title>Features That Mark Internet's Next Generation</title>
<link>http://EzineArticles.com/1268841</link>
<guid>http://EzineArticles.com/1268841</guid>
<pubDate>Tue, 24 Jun 2008 15:05:31 -0500</pubDate>
<description><![CDATA[For those who are familiar with software, you are aware of the serialization of software versions. For example Internet Explore 6 was followed by IE 7, Windows 98 by Windows XP. The idea is that the later is usually an improvement of the former. The internet, being a technical platform too, has been for the last few years experiencing improvements too. The term Web 2.0 has been coined to express this trend.
]]></description>
</item>
<item>
<title>How to Increase Your Revenues More Effectively</title>
<link>http://EzineArticles.com/1268812</link>
<guid>http://EzineArticles.com/1268812</guid>
<pubDate>Tue, 24 Jun 2008 15:04:41 -0500</pubDate>
<description><![CDATA[We have seen that you can increase your revenue by increasing your traffic, merchandising and improving your C.R (Conversion Rate). Though you should use all the three techniques, there is a particular order in which when applied will result to making more money more easily and consequently is more effective. This order has such far reaching effects on your total web revenues that it worth dedicated attention.]]></description>
</item>
<item>
<title>The Other Side of PPC</title>
<link>http://EzineArticles.com/1246711</link>
<guid>http://EzineArticles.com/1246711</guid>
<pubDate>Mon, 23 Jun 2008 08:02:22 -0500</pubDate>
<description><![CDATA[There is a group of internet businesses tapping into the PPC market, only this time they are earning money instead of spending it. If you recall, last week we discussed the second PPC revolution brought by Google. It involved the inclusion of small websites into the publishers list.]]></description>
</item>
<item>
<title>Attracting Lawsuits With Your Website</title>
<link>http://EzineArticles.com/1235102</link>
<guid>http://EzineArticles.com/1235102</guid>
<pubDate>Mon, 23 Jun 2008 08:00:24 -0500</pubDate>
<description><![CDATA[Every one has got a devil on their shoulder. They keep whispering these sultry things in our ears. For example if you have been online for sometime without being able to arrest any level of success, you could start listening.]]></description>
</item>
<item>
<title>How Search Engines Help Your Local Business</title>
<link>http://EzineArticles.com/1235227</link>
<guid>http://EzineArticles.com/1235227</guid>
<pubDate>Tue, 10 Jun 2008 16:04:20 -0500</pubDate>
<description><![CDATA[The discussion of Search Engines (SE) may sound way off for a local offline business. In fact most will only consider a website if their business goes beyond the country's borders and particularly if they are targeting markets overseas. This explains the content starved brochure like websites developed by most local companies and businesses.]]></description>
</item>
<item>
<title>Headlines Are Powerful Prospecting Tools</title>
<link>http://EzineArticles.com/1235213</link>
<guid>http://EzineArticles.com/1235213</guid>
<pubDate>Tue, 10 Jun 2008 15:58:40 -0500</pubDate>
<description><![CDATA[Many copywriters will attest to the fact that headlines make or break a sale. A subtle change in a headline can result to astronomical increase in sales. A good understanding of headlines is pivotal in a successful internet marketing campaign.]]></description>
</item>
<item>
<title>How to Organize Your Web Pages</title>
<link>http://EzineArticles.com/1235297</link>
<guid>http://EzineArticles.com/1235297</guid>
<pubDate>Tue, 10 Jun 2008 15:57:57 -0500</pubDate>
<description><![CDATA[Your website is like the supermarket floor space. Your different pages like products on the shelves and the linking structure is like the aisles.]]></description>
</item>
<item>
<title>Google's Second PPC Revolution</title>
<link>http://EzineArticles.com/1235209</link>
<guid>http://EzineArticles.com/1235209</guid>
<pubDate>Tue, 10 Jun 2008 15:57:48 -0500</pubDate>
<description><![CDATA[Last week we looked at CTR (Click Thought Rate) that introduced competition in bidding beyond money. This was Google's first of the two revolutions to the PPC concept through AdWord, Google's PPC department.    The second revolution has to do with what is technically referred to as "impressions".]]></description>
</item>
<item>
<title>How to Increase Web Revenues</title>
<link>http://EzineArticles.com/1235282</link>
<guid>http://EzineArticles.com/1235282</guid>
<pubDate>Tue, 10 Jun 2008 15:57:28 -0500</pubDate>
<description><![CDATA[First, you can choose to increase traffic. The life blood of internet businesses is in traffic - your website visitors. No traffic means no customers which consequently means no sales. The more targeted visitors come to your site the more money you can make. For example, if your site has 10,000 targeted visitors a month at a C.R of 1.8% and you make Ksh 1,000 per sale, then your revenue would stand at Ksh180,000.]]></description>
</item>
<item>
<title>Getting the Most Out of Articles</title>
<link>http://EzineArticles.com/1235198</link>
<guid>http://EzineArticles.com/1235198</guid>
<pubDate>Tue, 10 Jun 2008 15:56:56 -0500</pubDate>
<description><![CDATA[As discussed last week, a big advantage of using articles to market your site is that you can position your articles to be effective in improving both your website's PR (Page Rank) and SERP (Search Engine Rank Position). This is made possible by the author resource box in which you determine the quality of link you get. PR has implications on how popular your site is while SERP determines how much traffic and consequently volume of business your site experiences.]]></description>
</item>
<item>
<title>Finding Free Content For Your Website</title>
<link>http://EzineArticles.com/1235188</link>
<guid>http://EzineArticles.com/1235188</guid>
<pubDate>Tue, 10 Jun 2008 15:56:09 -0500</pubDate>
<description><![CDATA[The attraction to infringe on copyrighted work to use in your website is mainly driven by the fact that these kinds of works are either demanding to create or are specialized content. Either way, there are some sources of content you can use to get copyright free content or those allowing some level of use legally.    Free content is defined by Wikipedia, an online encyclopedia, as any kind of functional work, artwork or other creative content having no significant legal restriction relative to people's freedom to use, redistribute and modify the content.]]></description>
</item>
<item>
<title>Desire Determines Conversion Rates</title>
<link>http://EzineArticles.com/1235177</link>
<guid>http://EzineArticles.com/1235177</guid>
<pubDate>Tue, 10 Jun 2008 15:55:00 -0500</pubDate>
<description><![CDATA[Once you have grabbed your visitors' attention you want to sell each and every one that fits your customer profile. The only way to do that is to create enough desire for your offer for them to take action. Indeed the majority of an online sales letter or copy is made up of persuasive content with the express purpose of creating desire.]]></description>
</item>
<item>
<title>Creating Ringing Online Headlines</title>
<link>http://EzineArticles.com/1235165</link>
<guid>http://EzineArticles.com/1235165</guid>
<pubDate>Tue, 10 Jun 2008 15:27:46 -0500</pubDate>
<description><![CDATA[A ringing phone may startle if unexpected and is irritating when unwanted. However if you expect to receive a call, your ring tone is the most anticipated for noise.]]></description>
</item>
<item>
<title>Creating Effective Headlines</title>
<link>http://EzineArticles.com/1235150</link>
<guid>http://EzineArticles.com/1235150</guid>
<pubDate>Tue, 10 Jun 2008 15:25:38 -0500</pubDate>
<description><![CDATA[You have less than five seconds to capture the interest of your visitor. Unlike face to face sales where a prospect will stand poor salesmanship for etiquette sake, online the back button beckons. It is said people do not get bored in print.]]></description>
</item>
<item>
<title>Conversion Starts by Prospecting</title>
<link>http://EzineArticles.com/1235143</link>
<guid>http://EzineArticles.com/1235143</guid>
<pubDate>Tue, 10 Jun 2008 15:22:58 -0500</pubDate>
<description><![CDATA[An effective and efficient conversion starts by accurate prospecting. Indeed any good business plan starts with an accurate identification of its market. Likewise prospecting, which is a part of a websites marketing effort, has the onus of identifying effective demand in the market and thereafter wooing it.]]></description>
</item>
<item>
<title>Benefits Tend to Out-Sell Features</title>
<link>http://EzineArticles.com/1235116</link>
<guid>http://EzineArticles.com/1235116</guid>
<pubDate>Tue, 10 Jun 2008 15:22:03 -0500</pubDate>
<description><![CDATA[Would you care if a newer model of your car has a 90 degree engine block, whose cylinder displacement had been enlarged and compression increased? And that the old single overhead cam, three-valve-per-cylinder-head had been replaced with a dual overhead, four-valve-per-cylinder head with variable cam phasing on both intake and exhaust cams?    But what if the car salesman told you that the car's new engine version allows for more power with no increase in fuel consumption?]]></description>
</item>
<item>
<title>Article Marketing and Duplicate Content</title>
<link>http://EzineArticles.com/1235083</link>
<guid>http://EzineArticles.com/1235083</guid>
<pubDate>Tue, 10 Jun 2008 15:16:59 -0500</pubDate>
<description><![CDATA[For article marketing to be effective, you need to distribute your articles widely. As discussed last week, the use of article directories is most effective.]]></description>
</item>
<item>
<title>The First PPC Revolution by Google</title>
<link>http://EzineArticles.com/700020</link>
<guid>http://EzineArticles.com/700020</guid>
<pubDate>Fri, 24 Aug 2007 14:32:10 -0500</pubDate>
<description><![CDATA[It is really impossible to talk about PPCs (Pay per Click) without mentioning Adword. Adword is Google's trade name for their PPC arm of business. It is a fact that quite a number of advertisers exclusively use Adwords to advertise online.]]></description>
</item>
<item>
<title>Is There A Secret To Losing Weight?</title>
<link>http://EzineArticles.com/675181</link>
<guid>http://EzineArticles.com/675181</guid>
<pubDate>Tue, 07 Aug 2007 13:45:33 -0500</pubDate>
<description><![CDATA[You have tried to lose that weight. At the best you dropped twenty pounds but put back twenty two in the last year.]]></description>
</item>
<item>
<title>The Sense Behind Adsense</title>
<link>http://EzineArticles.com/670794</link>
<guid>http://EzineArticles.com/670794</guid>
<pubDate>Mon, 06 Aug 2007 09:34:06 -0500</pubDate>
<description><![CDATA[As a novice to Pay Per Click (PPC) earning programs like Adsense, one tends to think that the contextual advertising will adversely compete with efforts to sell visitors on a webpage. And since contextual advertising are designed to attract clicks, one might fear that customers might sip through the displayed adverts.]]></description>
</item>
<item>
<title>Dieting And Will Power- Strange Bed Fellow?</title>
<link>http://EzineArticles.com/665182</link>
<guid>http://EzineArticles.com/665182</guid>
<pubDate>Mon, 30 Jul 2007 15:12:44 -0500</pubDate>
<description><![CDATA[It is never clear to many whether they need will power to diet or not. Depending on your source of information, you will probably be either way.]]></description>
</item>
<item>
<title>The Basics Of Web Conversions</title>
<link>http://EzineArticles.com/661323</link>
<guid>http://EzineArticles.com/661323</guid>
<pubDate>Fri, 27 Jul 2007 08:10:10 -0500</pubDate>
<description><![CDATA[Just like the offline world, one should never confuse marketing for sales. Online, the disparity between the two is quickly brought to notice when stats in the log-file show numerous visits with no sales made. This is why it is prudent to first streamline your conversions techniques in increasing web revenues.]]></description>
</item>
<item>
<title>Dieting Is A Mind Game</title>
<link>http://EzineArticles.com/660759</link>
<guid>http://EzineArticles.com/660759</guid>
<pubDate>Thu, 26 Jul 2007 16:12:46 -0500</pubDate>
<description><![CDATA[For some, few challenges in life equal that of dieting.  It would be correct to put successful weight loss up there with other kinds of successes like a happy marriage and financial independence.  And just like these, dieting is won first in the mind.]]></description>
</item>
<item>
<title>What Is A Realistic Weight Loss Goal?</title>
<link>http://EzineArticles.com/651644</link>
<guid>http://EzineArticles.com/651644</guid>
<pubDate>Fri, 20 Jul 2007 08:56:54 -0500</pubDate>
<description><![CDATA[The truth is that you can reach any healthy weight from any size with the right techniques.]]></description>
</item>
<item>
<title>Dieting Does Not Work - Yeah, Right</title>
<link>http://EzineArticles.com/569908</link>
<guid>http://EzineArticles.com/569908</guid>
<pubDate>Sat, 19 May 2007 21:22:31 -0500</pubDate>
<description><![CDATA[Recently I came across an article that implied that if you are not being able to lose weight it is not really your fault. ]]></description>
</item>
<item>
<title>What Is A Smart Carb?</title>
<link>http://EzineArticles.com/559645</link>
<guid>http://EzineArticles.com/559645</guid>
<pubDate>Fri, 11 May 2007 07:57:21 -0500</pubDate>
<description><![CDATA[With the common reference to "Smart Carbs" one would be forgiven to think that a smart carb has something to do with the I.Q of a potato. Is it not true that if one carbohydrate can make you thinner and another fatter, then one of them must be dumb? And if not, then what exactly is a smart carb? 
]]></description>
</item>
<item>
<title>Obesity Paradox- Excess Body Fat Helps in Heart Failure Recovery</title>
<link>http://EzineArticles.com/559669</link>
<guid>http://EzineArticles.com/559669</guid>
<pubDate>Fri, 11 May 2007 07:50:28 -0500</pubDate>
<description><![CDATA[We have all known for a fact, and for some time now that obesity is one of the risk factors for developing heart disease and heart failure. We have also in the last few decades been very upbeat, to say the least, in encouraging weight loss. ]]></description>
</item>
<item>
<title>Abdominal Weight Loss... Losing Fat From Your Middle</title>
<link>http://EzineArticles.com/559651</link>
<guid>http://EzineArticles.com/559651</guid>
<pubDate>Fri, 11 May 2007 07:45:23 -0500</pubDate>
<description><![CDATA[As an exercise guru once stated, "Everyone's got Ab's you jus' need to show em". From the frantic efforts in gyms and obsessions with the so elusive six pack, it seems many never quite got what he meant. ]]></description>
</item>
<item>
<title>Which Diet Is The Fairest Of Them All</title>
<link>http://EzineArticles.com/559657</link>
<guid>http://EzineArticles.com/559657</guid>
<pubDate>Fri, 11 May 2007 07:25:25 -0500</pubDate>
<description><![CDATA[The question of which weight loss diet is the best reminds one of an old children's bedtime story. ]]></description>
</item>
<item>
<title>The Elusive Magic Diet Pill</title>
<link>http://EzineArticles.com/559673</link>
<guid>http://EzineArticles.com/559673</guid>
<pubDate>Fri, 11 May 2007 07:14:29 -0500</pubDate>
<description><![CDATA[There is such an inherent quest for a quick solution for the excess fat we carry- the quest for the magical diet pill. It reminds me of a joke told of a quick-thinking old man from a far country, who visited New York City with his son. ]]></description>
</item>
<item>
<title>Calorie Counter and Why You Should Not Trust Them</title>
<link>http://EzineArticles.com/559678</link>
<guid>http://EzineArticles.com/559678</guid>
<pubDate>Fri, 11 May 2007 07:10:31 -0500</pubDate>
<description><![CDATA[Calorie counters are used in nearly all aerobic equipments, from treadmills to elliptical trainers. Infact there are even calorie counter that give you the calories you burn when you jog. Unfortunately these gadgets are rarely trustworthy. And if you are not careful they can be a source of frustration. 
 ]]></description>
</item>
<item>
<title>Daily Physical Activities Can Add Up To Weight Loss</title>
<link>http://EzineArticles.com/559664</link>
<guid>http://EzineArticles.com/559664</guid>
<pubDate>Fri, 11 May 2007 07:05:27 -0500</pubDate>
<description><![CDATA[Daily physical activities can results to weight loss. This is according to a study published in the Journal of The Royal Society for Promotion of Health. The study whose purpose was to compare effects of different patterns of exercises on body weight involved Singaporean women in an eight week exercise program. ]]></description>
</item>
<item>
<title>Mobile Phone Ring Tones - Why You Need It</title>
<link>http://EzineArticles.com/441866</link>
<guid>http://EzineArticles.com/441866</guid>
<pubDate>Sun, 04 Feb 2007 10:24:40 -0600</pubDate>
<description><![CDATA[A mobile phone ring tone goes off in a crowd.  The men's hands dash to their jackets and trouser pockets.  The women frantically search their purses.]]></description>
</item>
<item>
<title>Nextel Cell Phone Ringtones -The Beauty in the Beast</title>
<link>http://EzineArticles.com/441880</link>
<guid>http://EzineArticles.com/441880</guid>
<pubDate>Sun, 04 Feb 2007 10:19:43 -0600</pubDate>
<description><![CDATA[Nextel cell phone ringtones are refreshing to the handsome and rugged Nextel cell phones.  Depending on your personality you can add to that Nextel power horse of communication, a sweet side using a ringtone.]]></description>
</item>
<item>
<title>Cell Phone Ring Tones - 4 Steps to Choose your Ringtone Service</title>
<link>http://EzineArticles.com/441858</link>
<guid>http://EzineArticles.com/441858</guid>
<pubDate>Sun, 04 Feb 2007 10:11:39 -0600</pubDate>
<description><![CDATA[You may wonder, why subscribe to a cell phone ring tone service while you can search the web for a free ring tone downloads?  But I'm sure you are aware you get what you pay for.]]></description>
</item>
<item>
<title>Monophonic Ring Tone - Get the Original Ring Tones</title>
<link>http://EzineArticles.com/441872</link>
<guid>http://EzineArticles.com/441872</guid>
<pubDate>Sun, 04 Feb 2007 10:05:42 -0600</pubDate>
<description><![CDATA[Monophonic ring tones, are the classic mobile phone ring tones.  Those were the days when a ring tone would go off and half the crowd automatically starts to check their phones. ]]></description>
</item>
<item>
<title>Mosquito Ringtone -The Soundless Ringtone</title>
<link>http://EzineArticles.com/441878</link>
<guid>http://EzineArticles.com/441878</guid>
<pubDate>Sun, 04 Feb 2007 10:03:43 -0600</pubDate>
<description><![CDATA[Mosquito ringtone is the answer to teens who want to receive their text message in class.  The mosquito ringtones that have grown in popularity among teens is literally inaudible to most people over the age of 30 years.]]></description>
</item>
<item>
<title>A New Weight Loss Science</title>
<link>http://EzineArticles.com/341013</link>
<guid>http://EzineArticles.com/341013</guid>
<pubDate>Mon, 30 Oct 2006 09:40:31 -0600</pubDate>
<description><![CDATA[For a long time physiology has been the lead science in combating obesity. To achieve weight loss, diets like Low Carb Diets, Glycemic Index Diet and even Very Low Calories Diets (VLCD) are designed to primarily effect physiological results.  ]]></description>
</item>
<item>
<title>Weight Loss Is Nuts</title>
<link>http://EzineArticles.com/340175</link>
<guid>http://EzineArticles.com/340175</guid>
<pubDate>Fri, 27 Oct 2006 14:12:01 -0500</pubDate>
<description><![CDATA[Steve Vaught, a classic candidate for weight loss surgery, thinks that undergoing a "dangerous surgery that cost about the same as a luxury car" is "nuts". He further calls it "dangerous" and mentions it in the same breath as "miracle weight loss drugs or fad diets that never seem to have lasting results. ]]></description>
</item>
<item>
<title>Drama Over Atkins Weight Loss Plan</title>
<link>http://EzineArticles.com/340169</link>
<guid>http://EzineArticles.com/340169</guid>
<pubDate>Fri, 27 Oct 2006 12:44:43 -0500</pubDate>
<description><![CDATA[It all started when a doctor sparked on a topic within earshot of an ardent low-carb blogger. The doctor, an associate professor, Dr David Katz of Yale University was reported by Forbes to have claimed that the Atkins diet had resulted to the hospitalization of one of his patients. ]]></description>
</item>
<item>
<title>Fat Consequences In Children</title>
<link>http://EzineArticles.com/340168</link>
<guid>http://EzineArticles.com/340168</guid>
<pubDate>Fri, 27 Oct 2006 12:22:44 -0500</pubDate>
<description><![CDATA[As the world battles with an epidemic that is proving difficult to manage and showing signs of becoming a costly affair, our children are getting caught in the cross fire. Adult onset diabetes, weight loss surgery and weight loss medication for children is not exactly what parent had in mind when planning for their posterity.]]></description>
</item>
<item>
<title>The Weight Loss Exercises Energy Cycle</title>
<link>http://EzineArticles.com/340162</link>
<guid>http://EzineArticles.com/340162</guid>
<pubDate>Fri, 27 Oct 2006 12:01:45 -0500</pubDate>
<description><![CDATA[The body has three cycles for providing energy during exercising. Each of this cycles demand energy from your body in a different way. However, only one of them is most effective in resulting to weight loss, hence the term weight loss exercises.]]></description>
</item>
<item>
<title>Weight Loss and Carbohydrates - Some Basics</title>
<link>http://EzineArticles.com/330624</link>
<guid>http://EzineArticles.com/330624</guid>
<pubDate>Mon, 23 Oct 2006 13:30:45 -0500</pubDate>
<description><![CDATA[When it comes to weight loss diets, carbohydrates are becoming misunderstood nutrients. Carbohydrates are the main source of energy in your body. They are also one of the three macro nutrients required for nutrition. ]]></description>
</item>
<item>
<title>Vitamins - the Basics</title>
<link>http://EzineArticles.com/321018</link>
<guid>http://EzineArticles.com/321018</guid>
<pubDate>Mon, 16 Oct 2006 16:01:21 -0500</pubDate>
<description><![CDATA[Vitamins are micro-nutrients. They were discovered by Eijkman (1897) in Indonesia, Java, while studying a disease called beriberi common among natives whose main diet was rice. He noticed that fowl fed on polished rice, developed beri beri, but not when fed on crudely milled rice.]]></description>
</item>
<item>
<title>Proteins And Your Health</title>
<link>http://EzineArticles.com/318231</link>
<guid>http://EzineArticles.com/318231</guid>
<pubDate>Fri, 13 Oct 2006 14:13:50 -0500</pubDate>
<description><![CDATA[Really little is scientifically know about proteins and your health. This will endeavor to bring you up to date with this little knowledge; the basics of what you need to know about proteins.]]></description>
</item>
<item>
<title>Cholesterol. . . Not Bad After All</title>
<link>http://EzineArticles.com/298112</link>
<guid>http://EzineArticles.com/298112</guid>
<pubDate>Thu, 14 Sep 2006 10:53:12 -0500</pubDate>
<description><![CDATA[Do you know that total amount fat and cholesterol in the diet whether high or low, has no real link to heart diseases as widely believed? There are bad fats that increase risk to certain diseases and good fats that lower this risk. Cholesterol in food is not exactly a health problem. ]]></description>
</item>
<item>
<title>8 Reasons to Lose Weight Now</title>
<link>http://EzineArticles.com/169909</link>
<guid>http://EzineArticles.com/169909</guid>
<pubDate>Wed, 05 Apr 2006 19:45:16 -0500</pubDate>
<description><![CDATA[Losing weight is no longer an issue you can afford to procrastinate, and probably a good health scare is in order.

]]></description>
</item>
<item>
<title>Weight Loss Surgeries Are Not a Cure - But a Tool</title>
<link>http://EzineArticles.com/169903</link>
<guid>http://EzineArticles.com/169903</guid>
<pubDate>Wed, 05 Apr 2006 16:55:48 -0500</pubDate>
<description><![CDATA[Weight loss surgeries are not a cure for obesity. Infact you only have a few years to enjoy the sole benefits of weight loss surgeries.]]></description>
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