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<title>Mark Satterfield - EzineArticles Expert Author</title>
<link>http://EzineArticles.com/expert/Mark_Satterfield</link>
<pubDate>Wed, 15 Feb 2012 08:35:29 -0600</pubDate>
<image><title>Mark Satterfield - EzineArticles Expert Author</title>
<link>http://EzineArticles.com/expert/Mark_Satterfield</link>
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<language>en-us</language>
<copyright>Copyright 2012 EzineArticles.com - All Rights Reserved.</copyright>
<description><![CDATA[EzineArticles.com is Trusted By Millions as The Source For Quality Original Articles]]></description>
<lastBuildDate>Thu, 04 Nov 2010 11:30:47 -0500</lastBuildDate>
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<title>My Neighbor Charlie Just Filed For Bankruptcy</title>
<link>http://EzineArticles.com/5316702</link>
<guid>http://EzineArticles.com/5316702</guid>
<pubDate>Thu, 04 Nov 2010 11:30:47 -0500</pubDate>
<description><![CDATA[It was the prime topic for conversation this past weekend, so I suppose you could say this is a cautionary tale. What's got everyone talking (and one or two of the neighbors a bit fearful) is that Charlie seemed to be doing OK. He had solo-consulting practice, advising retailers on supply chain issues such as transportation and warehousing.]]></description>
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<item>
<title>Websites That Get You More Business</title>
<link>http://EzineArticles.com/5086323</link>
<guid>http://EzineArticles.com/5086323</guid>
<pubDate>Fri, 24 Sep 2010 14:22:23 -0500</pubDate>
<description><![CDATA[Let's talk today about websites and how we can turn yours into one that actually attracts new business rather than sitting there like some sort of lump not doing much of anything for you. I advocate that most businesses need two different types of websites. The first is what I refer to as your "corporate" site.]]></description>
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<title>Developing A Great Sales Presentation</title>
<link>http://EzineArticles.com/5010384</link>
<guid>http://EzineArticles.com/5010384</guid>
<pubDate>Fri, 10 Sep 2010 10:26:56 -0500</pubDate>
<description><![CDATA[As you develop your sales presentations and stories, one factor you'll want to give consideration to is the arc. This is more than simply the length of the story, although long arc stories are, as one might surmise, longer than short arc ones.]]></description>
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<item>
<title>What Prospects Are Saying About Your Selling Skills</title>
<link>http://EzineArticles.com/4898300</link>
<guid>http://EzineArticles.com/4898300</guid>
<pubDate>Mon, 23 Aug 2010 18:35:19 -0500</pubDate>
<description><![CDATA[According to IDC's 2010 Customer Experience Survey of 213 senior level buyers, most people are not as effective selling one-on-one as they think they are. This comes in stark contrast to the perception of most business owners, consultants and sales professionals who tend to adopt the attitude of, "get me in front of a prospect and I'll close the deal."]]></description>
</item>
<item>
<title>How Not to Get Overwhelmed When Marketing Your Services</title>
<link>http://EzineArticles.com/4872337</link>
<guid>http://EzineArticles.com/4872337</guid>
<pubDate>Fri, 20 Aug 2010 13:25:06 -0500</pubDate>
<description><![CDATA[I'm a firm believer that we make marketing far too hard on ourselves. Way too complex. It's one thing to have a multi-step marketing system after you've put in place the basics.]]></description>
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<item>
<title>How to Communicate With Your Target Market</title>
<link>http://EzineArticles.com/4717372</link>
<guid>http://EzineArticles.com/4717372</guid>
<pubDate>Fri, 23 Jul 2010 08:35:19 -0500</pubDate>
<description><![CDATA[I'll admit I have a bias. While I'm not a Luddite driving a buggy, I think that a lot of time we focus way too much on technology as the solution to our business development woes. For example, want to start a passionate conversation? ]]></description>
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<item>
<title>Would Someone Want to Buy Your Business?</title>
<link>http://EzineArticles.com/4623511</link>
<guid>http://EzineArticles.com/4623511</guid>
<pubDate>Thu, 08 Jul 2010 11:33:31 -0500</pubDate>
<description><![CDATA[I attended a "Congratulations" dinner last night for Sam Lockwood. Sam's been a client for a number of years and recently sold his boutique consulting practice to one of the "Big 5" consulting firms. Although selling his company was not his objective when we first started working together, it became clear about 2 years ago that this would become a distinct possibility if a few of the cards fell right. Today Sam's net worth has been increased by a bit more than... (well, he asked me not to mention specifics but suffice it to say, Sam doesn't need to work anymore.) ]]></description>
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<title>Why Was This Sales Letter So Successful?</title>
<link>http://EzineArticles.com/4361953</link>
<guid>http://EzineArticles.com/4361953</guid>
<pubDate>Wed, 26 May 2010 16:24:34 -0500</pubDate>
<description><![CDATA[Perhaps it's just because of the nature of my profession, but I've long been fascinated with why one sales letter attracts a swarm of interested clients while another is studiously ignored. This question motivated me to do some poking around and research what the most successful sales letter of all time was. The first step was to determine how we defined success.]]></description>
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<title>Creating Your Unique Sales Story - The Three Key Elements</title>
<link>http://EzineArticles.com/4267721</link>
<guid>http://EzineArticles.com/4267721</guid>
<pubDate>Tue, 11 May 2010 16:52:03 -0500</pubDate>
<description><![CDATA[Great sales stories revolve around a problem. The gap that exists between the current and desired state. However when creating sales stories we need to do more than just state what the problem is. That is seldom enough to draw the attention of our reader or listener. There are two other elements that need to be introduced along with the problem.]]></description>
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<title>You Can't Change a Person's Mind</title>
<link>http://EzineArticles.com/4266434</link>
<guid>http://EzineArticles.com/4266434</guid>
<pubDate>Tue, 11 May 2010 16:25:24 -0500</pubDate>
<description><![CDATA[I think we spend a lot of time trying to get people to change their minds. I also think it's a waste of time. No matter how many facts you list, you're just not going to be able to change the way someone views the world. It's a bit like the old joke about you can't milk a cat. First it can't be done, and all it does is annoy the cat.]]></description>
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<title>The Death of Boring White Papers</title>
<link>http://EzineArticles.com/4112745</link>
<guid>http://EzineArticles.com/4112745</guid>
<pubDate>Thu, 15 Apr 2010 16:18:58 -0500</pubDate>
<description><![CDATA[As the Vice President for Human Resources for a $750 million diversified manufacturer, Jason Cornish seemed to be on the hit list for every consultant and headhunter on the eastern seaboard. It wasn't that he didn't use their services, in fact he was desperately in need of some specialized assistance, but finding just the right advisor was quickly becoming much harder than he anticipated.]]></description>
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<title>Sales Presentations That Command Attention</title>
<link>http://EzineArticles.com/4110157</link>
<guid>http://EzineArticles.com/4110157</guid>
<pubDate>Thu, 15 Apr 2010 11:02:26 -0500</pubDate>
<description><![CDATA[One of the key challenges in any sales presentation is communicating a message that makes prospects pay attention. Amid all the clutter and noise that exists in the marketplace, how do we get those with whom we most want to do business with, to pay attention to us?]]></description>
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<title>The Future of Twitter - When Will it Finally Evolve?</title>
<link>http://EzineArticles.com/3857689</link>
<guid>http://EzineArticles.com/3857689</guid>
<pubDate>Wed, 03 Mar 2010 16:10:17 -0600</pubDate>
<description><![CDATA[I've been reading with interest the opinions of marketers I respect such as Ryan Deiss and John Reese about Twitter. Certainly the dust has not settled on whether it ultimately proves to be little more than a fad or if it manages to reinvent itself into something that actually has a workable application.]]></description>
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<title>Marketing Your Expertise to Get More New Clients</title>
<link>http://EzineArticles.com/3823542</link>
<guid>http://EzineArticles.com/3823542</guid>
<pubDate>Thu, 25 Feb 2010 07:40:25 -0600</pubDate>
<description><![CDATA[If you're a consultant, coach, and advisor or make your living by sharing your expertise, keeping your business pipeline full is an ongoing challenge. Consultants and experts face business development challenges that others do not. Which is one of the key reasons why most traditional forms of marketing do not yield the results that we as advisors and coaches need.]]></description>
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<title>Can Free Teleseminars Really Get You More New Clients?</title>
<link>http://EzineArticles.com/3720411</link>
<guid>http://EzineArticles.com/3720411</guid>
<pubDate>Tue, 09 Feb 2010 08:56:13 -0600</pubDate>
<description><![CDATA[An increasing number of business owners are rediscovering the power of teleseminars. Over the past three years there has been a decrease of teleseminars in favor of webinars, but that trend may be changing.]]></description>
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<title>What is Your Company's Vision?</title>
<link>http://EzineArticles.com/3618625</link>
<guid>http://EzineArticles.com/3618625</guid>
<pubDate>Fri, 22 Jan 2010 10:43:53 -0600</pubDate>
<description><![CDATA[Some of us become entrepreneurs by choice. We have a desire to share our knowledge or our passion with others. Some of us have entrepreneurship thrust upon us. The 50-something executive who has recently lost his or her job, realistically may not have a lot of options aside from starting their own business. ]]></description>
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<title>What Holds Us Back From Business Success?</title>
<link>http://EzineArticles.com/3596166</link>
<guid>http://EzineArticles.com/3596166</guid>
<pubDate>Mon, 18 Jan 2010 19:07:44 -0600</pubDate>
<description><![CDATA[We all start our businesses with great dreams. Owning your own business is an opportunity to achieve a level of success that most of us will never realize in the corporate world. Why is it then that so many entrepreneurs fail to realize their goals?]]></description>
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<title>Creating Your Marketing Story</title>
<link>http://EzineArticles.com/3500264</link>
<guid>http://EzineArticles.com/3500264</guid>
<pubDate>Thu, 31 Dec 2009 12:51:24 -0600</pubDate>
<description><![CDATA[A challenge that many consultants, advisors and owners of small businesses face is how to differentiate themselves from their competition. Developing a marketing statement that conveys what is unique or different about your business becomes increasingly difficult.]]></description>
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<title>How Your Price Attracts New Consulting Clients</title>
<link>http://EzineArticles.com/3492723</link>
<guid>http://EzineArticles.com/3492723</guid>
<pubDate>Tue, 29 Dec 2009 14:05:24 -0600</pubDate>
<description><![CDATA[I had an interesting conversation with a friend over the holidays. She lamented that her lead generation efforts were not yielding the quality of clients she wanted. Since this had never been a problem in the past, I asked her if anything had changed about how she was presenting her services.]]></description>
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<title>Get More New Clients by Focusing on These 4 Activities</title>
<link>http://EzineArticles.com/3492215</link>
<guid>http://EzineArticles.com/3492215</guid>
<pubDate>Tue, 29 Dec 2009 13:02:25 -0600</pubDate>
<description><![CDATA[The unfortunately reality is that most new businesses fail. According to some experts, 80 of new businesses cease to exist within 2 years of operation. While from purely a statistical perspective those numbers can be daunting, the good news is that the most common reason why new businesses fail is completely avoidable.]]></description>
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<title>Business Planning For the New Year</title>
<link>http://EzineArticles.com/3472425</link>
<guid>http://EzineArticles.com/3472425</guid>
<pubDate>Thu, 24 Dec 2009 03:11:53 -0600</pubDate>
<description><![CDATA[As the year winds down and our attention focuses on the holidays and family, I've found that this is also the ideal time to reflect on what has taken place and what we want our businesses to look like in the coming year. For many years I resisted actually committing my goals to paper. ]]></description>
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<title>Are Holiday Cards Worth the Effort?</title>
<link>http://EzineArticles.com/3466456</link>
<guid>http://EzineArticles.com/3466456</guid>
<pubDate>Tue, 22 Dec 2009 14:17:58 -0600</pubDate>
<description><![CDATA[During the holiday season, one question that many small business owners ask is, "Are holiday cards worth the effort?" As with many things, the answer is, "It depends". Let's take Christmas as an example.]]></description>
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<title>What Gary Halbert Taught Me About Writing Sales Letters</title>
<link>http://EzineArticles.com/2886153</link>
<guid>http://EzineArticles.com/2886153</guid>
<pubDate>Fri, 11 Sep 2009 09:34:37 -0500</pubDate>
<description><![CDATA[If you want to write sales letters or website copy that will actually get read and motivate people to take action, here's an important lesson that the late Gary Halbert taught me. Take this simple step and you'll find writing sales copy is a lot easier and a lot more effective.]]></description>
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<title>Sales Letters For Advisors</title>
<link>http://EzineArticles.com/2858933</link>
<guid>http://EzineArticles.com/2858933</guid>
<pubDate>Thu, 03 Sep 2009 14:18:16 -0500</pubDate>
<description><![CDATA[One of the more common questions that financial advisors ask is, "What's the best way to get an affluent client's attention with a sales letter?" Let me share with you excerpts from some letters that have done very well.]]></description>
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<title>How Long Should a Sales Letter Be? The Ideal Length of Your Next Lead Generation Letter</title>
<link>http://EzineArticles.com/2854331</link>
<guid>http://EzineArticles.com/2854331</guid>
<pubDate>Thu, 03 Sep 2009 09:52:58 -0500</pubDate>
<description><![CDATA[When the topic is sales letters invariably the question comes up "What's the ideal length? How long should it be?" Although there are a lot of variables that need to be considered, and no shortage of conflicting opinions, this is what has worked the best for our clients.]]></description>
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<title>Websites For Financial and Insurance Advisors - Does Yours Help Build a Relationship?</title>
<link>http://EzineArticles.com/2835307</link>
<guid>http://EzineArticles.com/2835307</guid>
<pubDate>Tue, 01 Sep 2009 15:16:21 -0500</pubDate>
<description><![CDATA[The internet is a good news/bad news phenomenon. The good news is that anyone can get to anyone's website in the proverbial blink of an eye. The bad news is that they can leave that website in the same amount of time. The goal for any financial or insurance advisor's website is to s-l-o-w visitors down. Get them to pause, to read, to understand what you can offer them.]]></description>
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<title>Selling to the Affluent Using Joint Venture Strategies</title>
<link>http://EzineArticles.com/2831295</link>
<guid>http://EzineArticles.com/2831295</guid>
<pubDate>Mon, 31 Aug 2009 16:47:50 -0500</pubDate>
<description><![CDATA[Unfortunately, few advisors use creative approaches to build relationships with affluent clients. Here is how one advisor successfully used a joint venture to get on the radar screen of otherwise hard to reach prospects.]]></description>
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<title>Marketing Financial Services to the Affluent - How Knowledgeable Are Your Prospects?</title>
<link>http://EzineArticles.com/2823292</link>
<guid>http://EzineArticles.com/2823292</guid>
<pubDate>Thu, 27 Aug 2009 16:43:17 -0500</pubDate>
<description><![CDATA[It is apparent that the affluent have shifted their mindset when it comes to what they are looking for in an advisor. One by-product of the recent financial turmoil is that more and more of the affluent are seeking out new financial advice.]]></description>
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<item>
<title>What it Takes to Get More Affluent Clients</title>
<link>http://EzineArticles.com/2817558</link>
<guid>http://EzineArticles.com/2817558</guid>
<pubDate>Thu, 27 Aug 2009 09:55:55 -0500</pubDate>
<description><![CDATA[Although most every financial and insurance advisor says they desire to have more affluent clients, so few actually achieve that goal. This disparity motivated me to contact 25 managers in the financial and insurance industries to determine why this is so.]]></description>
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<title>Marketing Financial Services - Do Seminars Work?</title>
<link>http://EzineArticles.com/2798574</link>
<guid>http://EzineArticles.com/2798574</guid>
<pubDate>Mon, 24 Aug 2009 16:38:31 -0500</pubDate>
<description><![CDATA[Among all of the options, hosting marketing seminars remain a key method for getting known to prospective clients. Which raises the question, "When marketing financial services-Do seminars still work?" Recently I had the opportunity to attend a seminar hosted by a well-known financial advisor. Lets take a look at what went well as well as where the missed opportunities were that perhaps would have made it an even more successful event.]]></description>
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<title>Free Sales Letter Writing Secrets - What You Need to Do First</title>
<link>http://EzineArticles.com/2680707</link>
<guid>http://EzineArticles.com/2680707</guid>
<pubDate>Thu, 30 Jul 2009 13:26:58 -0500</pubDate>
<description><![CDATA[In today's free sales letter writing secrets I want to discuss briefly what you need to do before you sit down and begin writing. I'll admit this is the least sexy or fun part of the process but it is the foundation upon which everything else is built. The more that you invest a little (and I promise it will only be a little) bit of time at this stage the higher the quality of the marketing message you'll create.]]></description>
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<title>A Free Sales Letter Idea About What to Put on Your Envelopes</title>
<link>http://EzineArticles.com/2660798</link>
<guid>http://EzineArticles.com/2660798</guid>
<pubDate>Sat, 25 Jul 2009 20:55:14 -0500</pubDate>
<description><![CDATA[We all know that the key for success with any mailing is to get the letter opened and read. That's obvious. The larger issue is exactly how do we go about doing that? The first place to start is with the envelope. What you put on it (and conversely what you leave off) will have a significant impact on your response levels.]]></description>
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<title>Email Advertising Marketing Tip - What &quot;Behavioral Type&quot; is Your Reader?</title>
<link>http://EzineArticles.com/2652559</link>
<guid>http://EzineArticles.com/2652559</guid>
<pubDate>Fri, 24 Jul 2009 14:28:18 -0500</pubDate>
<description><![CDATA[Thinking about the behavioral type of your niche can give you clues about what you want to emphasize in your emails and marketing letters. It's been our experience that the more that you tailor your message to the behavioral type of niche to the greater the response you'll get.]]></description>
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<title>Is Your Persuasive Sales Letter Really Communicating Reasons Why Someone Should Buy From You?</title>
<link>http://EzineArticles.com/2645883</link>
<guid>http://EzineArticles.com/2645883</guid>
<pubDate>Thu, 23 Jul 2009 12:48:50 -0500</pubDate>
<description><![CDATA[On a fundamental level what we try to communicate in any sales letter or marketing communication is,  "Why should someone buy my product or service?" On the surface that seems almost simplistic. However, if what we're trying to communicate is so obvious, why do we so often miss the mark? Anyone who has spent anytime in sales or copywriting knows that making assumptions kills more sales presentations than anything else.]]></description>
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<title>Do Headlines Makes a Sales Cover Letter Better?</title>
<link>http://EzineArticles.com/2640238</link>
<guid>http://EzineArticles.com/2640238</guid>
<pubDate>Wed, 22 Jul 2009 14:16:31 -0500</pubDate>
<description><![CDATA[Whenever you get a number of sales professionals together, the conversation quickly turns to how to get more appointments. Most sales pros like to warm up their prospect by sending an introductory sales cover letter. However the question becomes, "How to increase the odds that it will get opened and read?"]]></description>
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<title>Small Business Marketing Solution For Getting Attention by Using Fear</title>
<link>http://EzineArticles.com/2635066</link>
<guid>http://EzineArticles.com/2635066</guid>
<pubDate>Wed, 22 Jul 2009 07:38:15 -0500</pubDate>
<description><![CDATA[Fear is one of the most powerful tools in our marketing arsenal. But, it's also huge personal obstacle when it comes time to actually implement your marketing ideas into a system that gets us more new clients. Here's how to use fear to your advantage.]]></description>
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<title>Why People Don't Buy Your Stuff</title>
<link>http://EzineArticles.com/2615111</link>
<guid>http://EzineArticles.com/2615111</guid>
<pubDate>Fri, 17 Jul 2009 09:51:06 -0500</pubDate>
<description><![CDATA[Ultimately, the goal of any sales letter or marketing email is to get people to buy your stuff. I realize that's not the most elegant way of putting it, but that's the outcome we all want. So how can we get more people to buy more stuff from you?]]></description>
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<title>Does Business Cold Calling Make Sense?</title>
<link>http://EzineArticles.com/2572622</link>
<guid>http://EzineArticles.com/2572622</guid>
<pubDate>Thu, 09 Jul 2009 08:34:23 -0500</pubDate>
<description><![CDATA[I'm sure that virtually every sales rep or business owner who has ever picked up the phone has asked themselves the question, "Does cold calling make sense or is this just a colossal waste of time?" The reality is that cold calling or as it's more politely referred to, "telephone prospecting" does make sense as long as it's at least a warm call rather than a blast of glacial water. Here's what I mean.]]></description>
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<title>Email Advertising Marketing That Gets You More New Clients</title>
<link>http://EzineArticles.com/2552262</link>
<guid>http://EzineArticles.com/2552262</guid>
<pubDate>Mon, 06 Jul 2009 09:07:55 -0500</pubDate>
<description><![CDATA[The key for creating an email advertising marketing initiative that actually gets you more new clients is to focus on three items. Pay attention to these and your next campaign will result in a lot more new business.]]></description>
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<title>This Sales Cover Letter Gets You More New Business</title>
<link>http://EzineArticles.com/2539634</link>
<guid>http://EzineArticles.com/2539634</guid>
<pubDate>Tue, 30 Jun 2009 11:01:51 -0500</pubDate>
<description><![CDATA[This sales cover letter uses a technique that gets you lots more new clients. If you focus on this one item, you'll discover that you can write a persuasive sales letter that gets your phone ringing with lots of eager new customers and clients.]]></description>
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<title>Sales Letter Template - When Your Prospect Ignores You</title>
<link>http://EzineArticles.com/2530040</link>
<guid>http://EzineArticles.com/2530040</guid>
<pubDate>Fri, 26 Jun 2009 14:29:19 -0500</pubDate>
<description><![CDATA[Here's a sales letter template you can use when your initial communication gets ignore. Naturally, in an ideal world, a single email or letter would result in an immediate response. However, if that was the case everyone would get as much new business as they wanted with just a minimal amount of effort.]]></description>
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<title>Sales Letter Template - Stand Out From the Competition!</title>
<link>http://EzineArticles.com/2525244</link>
<guid>http://EzineArticles.com/2525244</guid>
<pubDate>Thu, 25 Jun 2009 18:03:56 -0500</pubDate>
<description><![CDATA[This sales letter template will make your message stand out from the competition because it emphasizes one thing that so many other sales letters and emails don't-honesty. Let me share with you how it works.]]></description>
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<title>Prospecting For Sales by Targeting a Profitable Niche</title>
<link>http://EzineArticles.com/2505743</link>
<guid>http://EzineArticles.com/2505743</guid>
<pubDate>Mon, 22 Jun 2009 14:35:11 -0500</pubDate>
<description><![CDATA[I think that a large part of the difficulty small business owners have when prospecting for sales is that they don't target the right niche market. Far too often there is a tendency to select a market based on the first group that comes to mind or the industry that we once worked in. Neither is an effective method for selecting the most responsive group.]]></description>
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<title>Sales Letter Template When a Prospect Gets Promoted</title>
<link>http://EzineArticles.com/2497113</link>
<guid>http://EzineArticles.com/2497113</guid>
<pubDate>Fri, 19 Jun 2009 14:12:11 -0500</pubDate>
<description><![CDATA[This sales letter template ultimately got me over $750,000 in new business. Perhaps it will do the same for you.]]></description>
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<title>Sales Letter Templates For Selling Services to Businesses</title>
<link>http://EzineArticles.com/2477010</link>
<guid>http://EzineArticles.com/2477010</guid>
<pubDate>Tue, 16 Jun 2009 18:28:46 -0500</pubDate>
<description><![CDATA[This sales letter template is particularly effective if you are selling your products or services to other businesses. Although the principles between selling directly to consumers vs. selling to businesses are the same, there are subtle differences that you need to be aware of.]]></description>
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<title>Guerrilla Marketing Ideas That Will Get You More Sales</title>
<link>http://EzineArticles.com/2463842</link>
<guid>http://EzineArticles.com/2463842</guid>
<pubDate>Fri, 12 Jun 2009 14:00:49 -0500</pubDate>
<description><![CDATA[There are many small business marketing strategies that when implemented will get you lots more new business. However as you are considering various sales prospecting techniques, it is important to also remember what not to do. Here is the most the common mistake small businesses make with their marketing.]]></description>
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<title>Small Business Marketing Ideas For Getting More New Clients</title>
<link>http://EzineArticles.com/2462308</link>
<guid>http://EzineArticles.com/2462308</guid>
<pubDate>Fri, 12 Jun 2009 10:43:20 -0500</pubDate>
<description><![CDATA[If you're the owner of a small business here's a sobering thought. Imagine if you had stayed in contact with all the business prospects you met over the years through work, school or other activities. How much more robust would your list of contacts be?]]></description>
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<title>Sample Business Sales Letters That Get Read</title>
<link>http://EzineArticles.com/2454773</link>
<guid>http://EzineArticles.com/2454773</guid>
<pubDate>Wed, 10 Jun 2009 23:18:16 -0500</pubDate>
<description><![CDATA[This sample business letter is modeled after one of the most successful sales letter templates of all time. The beauty of this letter is that it can be adapted to virtually any business situation. I like to send this letter as the third one in a series of letters. It is important to keep in mind that just a single letter sent once to a prospect who does not know you, will not usually result in any significant results. The key to success is to have a sequence of letters.]]></description>
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<title>Sales Letter Templates That Get You More New Clients</title>
<link>http://EzineArticles.com/2451942</link>
<guid>http://EzineArticles.com/2451942</guid>
<pubDate>Wed, 10 Jun 2009 09:24:53 -0500</pubDate>
<description><![CDATA[This sales letter and email marketing template is ideal for getting prospect to express interest in who you are and the services or products that you offer. It also works great as an email marketing message.]]></description>
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<title>Example of a Sales Letter Or Email When a Prospect Gets a New Job</title>
<link>http://EzineArticles.com/2451257</link>
<guid>http://EzineArticles.com/2451257</guid>
<pubDate>Wed, 10 Jun 2009 08:34:20 -0500</pubDate>
<description><![CDATA[This example of a sales letter or email is highly effective when you read or learn that a prospect has been promoted or accepted a new position. I once landed a $750,000 account by sending this letter. ]]></description>
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<title>Writing Sales Emails That Get You More New Clients</title>
<link>http://EzineArticles.com/2434815</link>
<guid>http://EzineArticles.com/2434815</guid>
<pubDate>Fri, 05 Jun 2009 14:25:25 -0500</pubDate>
<description><![CDATA[The key to writing sales emails that get you more new clients is to first put yourself in the shoes of your reader. If you remember no other point, it's crucial that you keep in mind that "it's all about the reader." What exactly do I mean by this? It's very tempting in your sales emails to focus the content primarily on you. It's easy to start talking about the services you offer, how long you've been in business and locations you serve. But that's a mistake.]]></description>
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<title>This Tool Guarantees That Your Sales Letters Get Read</title>
<link>http://EzineArticles.com/2420182</link>
<guid>http://EzineArticles.com/2420182</guid>
<pubDate>Wed, 03 Jun 2009 07:48:00 -0500</pubDate>
<description><![CDATA[You may not have heard about these, but copy connectors are another very important part of any sales copy. These are what keeps your content connected between paragraphs, and they can have a great impact on the response your sales letter generates.]]></description>
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<title>What Makes a Sales Letter Great?</title>
<link>http://EzineArticles.com/2368262</link>
<guid>http://EzineArticles.com/2368262</guid>
<pubDate>Thu, 21 May 2009 09:00:42 -0500</pubDate>
<description><![CDATA[Why do some sales letters get read and acted on while others get pitched in the trash? Here are some tricks you can use to get your next sales letter or marketing email opened and read.]]></description>
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<title>Sales Copy That Will Get Read</title>
<link>http://EzineArticles.com/2362070</link>
<guid>http://EzineArticles.com/2362070</guid>
<pubDate>Wed, 20 May 2009 08:44:17 -0500</pubDate>
<description><![CDATA[How to use "sensory persuaders" to motivate the readers of your sales letters and marketing emails to take action. Sensory persuaders are exactly what you might assume them to be. They are phrases the help to activate the five human senses and persuade your sales copy readers to take action. They are a very powerful tool that you'll want to include in your sale letters and marketing emails.]]></description>
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<title>Hypnotic Marketing Techniques For Your Sales Copy</title>
<link>http://EzineArticles.com/2349068</link>
<guid>http://EzineArticles.com/2349068</guid>
<pubDate>Fri, 15 May 2009 13:57:22 -0500</pubDate>
<description><![CDATA[Want to get more readers of your marketing emails and sales letters to take action? This is a rarely talked about method that will dramatically increase the percentage of people who buy your products and services.]]></description>
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<title>How to Use Hypnotic Closes in Your Sales Letters &amp; Marketing Emails</title>
<link>http://EzineArticles.com/2341730</link>
<guid>http://EzineArticles.com/2341730</guid>
<pubDate>Thu, 14 May 2009 15:37:52 -0500</pubDate>
<description><![CDATA[The key to any good sales letter or marketing email is to get readers to do what you want them to do. One very effective method is to use hypnotic closes as a powerful psychological tool.]]></description>
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<title>Using Power Colors on Your Website &amp; in Your Marketing Letters</title>
<link>http://EzineArticles.com/2336959</link>
<guid>http://EzineArticles.com/2336959</guid>
<pubDate>Wed, 13 May 2009 19:16:18 -0500</pubDate>
<description><![CDATA[The key with all your sales pages and websites is to get people to stop and read what you have to offer. This is an overlooked element that gets visitors to do just that.]]></description>
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<title>Sales Letters That Get Results</title>
<link>http://EzineArticles.com/2335832</link>
<guid>http://EzineArticles.com/2335832</guid>
<pubDate>Wed, 13 May 2009 15:45:34 -0500</pubDate>
<description><![CDATA[Although you have probably heard this before, every sales letter needs to contain lots and lot of benefits. One would think that since this message has been so often repeated that all of our sales copy would be loaded with compelling benefit statements. Unfortunately nothing could be farther from the truth.]]></description>
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<title>Mind-Ninja Psychology For Writing Sales Letters &amp; Marketing Emails</title>
<link>http://EzineArticles.com/2334490</link>
<guid>http://EzineArticles.com/2334490</guid>
<pubDate>Wed, 13 May 2009 13:10:26 -0500</pubDate>
<description><![CDATA[How to use psychology in your sales letter copy to motivate readers to do what you want. Great advanced mind-Ninja techniques for email marketing.]]></description>
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<title>The Truth About the Length of Marketing Emails</title>
<link>http://EzineArticles.com/2332909</link>
<guid>http://EzineArticles.com/2332909</guid>
<pubDate>Wed, 13 May 2009 09:39:57 -0500</pubDate>
<description><![CDATA[How long should your sales & marketing emails be? This article explains the pros and cons of long vs short emails.]]></description>
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<title>Sales Letters That Motivate Readers to Take Action</title>
<link>http://EzineArticles.com/2330937</link>
<guid>http://EzineArticles.com/2330937</guid>
<pubDate>Tue, 12 May 2009 15:06:11 -0500</pubDate>
<description><![CDATA[The key to writing a sales letter that gets readers to do what you want them to do is by having a great call to action. Here's how to create one that works without them ever being aware of it.]]></description>
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<title>How to Make a Great Offer in Your Sales Letter</title>
<link>http://EzineArticles.com/2329643</link>
<guid>http://EzineArticles.com/2329643</guid>
<pubDate>Tue, 12 May 2009 14:00:45 -0500</pubDate>
<description><![CDATA[Your offer and benefits of your product or service will make up the bulk of your sales letter. Many people make the mistake of assuming that the readers of their sales letters already know the product or service does and how it is going to benefit them.]]></description>
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<title>The Hottest Niche For Information Marketers</title>
<link>http://EzineArticles.com/2288698</link>
<guid>http://EzineArticles.com/2288698</guid>
<pubDate>Fri, 01 May 2009 14:40:37 -0500</pubDate>
<description><![CDATA[If you create information products you're always thinking about what are the hottest niches. This is one you should consider.]]></description>
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<title>How to Increase Your Opt-In Rate by 33%</title>
<link>http://EzineArticles.com/2280883</link>
<guid>http://EzineArticles.com/2280883</guid>
<pubDate>Wed, 29 Apr 2009 14:26:15 -0500</pubDate>
<description><![CDATA[Everyone wants a large list of subscribers but in order to do that they have to give you their contact information. Here's how to get that.]]></description>
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<title>How to Build Credibility With Your Prospects</title>
<link>http://EzineArticles.com/2260767</link>
<guid>http://EzineArticles.com/2260767</guid>
<pubDate>Fri, 24 Apr 2009 14:54:22 -0500</pubDate>
<description><![CDATA[New prospects are a skeptical group. The unfortunate reality is that when someone doesn't know you, they tend to look for reasons to dismiss you rather than looking at your value proposition with an open mind.]]></description>
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<title>Reduce Price Resistance by Making the ROI Case For What You Sell</title>
<link>http://EzineArticles.com/2015829</link>
<guid>http://EzineArticles.com/2015829</guid>
<pubDate>Tue, 24 Feb 2009 09:37:32 -0600</pubDate>
<description><![CDATA[In order to make prospects understand why they should spend money on your goods or services you need to demonstrate the return on investment that they will receive. This article explains how to do that.]]></description>
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<title>Diversifying Your Services</title>
<link>http://EzineArticles.com/1929131</link>
<guid>http://EzineArticles.com/1929131</guid>
<pubDate>Thu, 29 Jan 2009 10:49:26 -0600</pubDate>
<description><![CDATA[The recent announcement by executive search giant Heidrick & Struggles to shrink it's recruiting practice by 45% and focus on consulting caused me to think about the role of diversifying services during these uncertain economic times. As common sense would dictate, consultants and advisors who offer only a single program or service are at a distinct disadvantage, especially during times like these when prospects are cautious about investing money.]]></description>
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<title>How to Differentiate Yourself From the Competition</title>
<link>http://EzineArticles.com/1780164</link>
<guid>http://EzineArticles.com/1780164</guid>
<pubDate>Mon, 15 Dec 2008 09:19:20 -0600</pubDate>
<description><![CDATA[I think you'll agree that most of us have a tendency towards activities that are Quick & Easy. When things become difficult, or have more than one step, the temptation is to give up. That's a mistake since the few who take the time to actually work through the complexity, reap enormous benefits. So what's my point?]]></description>
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<title>The Importance of Patience in Marketing Services</title>
<link>http://EzineArticles.com/1618579</link>
<guid>http://EzineArticles.com/1618579</guid>
<pubDate>Mon, 27 Oct 2008 13:46:55 -0500</pubDate>
<description><![CDATA[A marketing system that only has one step to it tends to scare off more people than it attracts. This is a better approach.]]></description>
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<title>Using Positive Persistence As a Selling Tool</title>
<link>http://EzineArticles.com/1191041</link>
<guid>http://EzineArticles.com/1191041</guid>
<pubDate>Fri, 23 May 2008 13:09:15 -0500</pubDate>
<description><![CDATA[Persistence is one of the most powerful marketing tools any company has. Learn steps you can take to make sure you grow your business during a recession.]]></description>
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<title>Timing Your Stay-In-Touch Messages</title>
<link>http://EzineArticles.com/557085</link>
<guid>http://EzineArticles.com/557085</guid>
<pubDate>Wed, 09 May 2007 13:08:00 -0500</pubDate>
<description><![CDATA[Staying in ongoing contact with prospects and clients is often the most difficult aspect of marketing. This article answers the most common questions.]]></description>
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<title>How To Market Your Services or Products</title>
<link>http://EzineArticles.com/514743</link>
<guid>http://EzineArticles.com/514743</guid>
<pubDate>Wed, 04 Apr 2007 14:36:50 -0500</pubDate>
<description><![CDATA[The key to getting more new clients is to motivate prospects to "raise their hands" and then stay in touch with them with messages of interest. This article shows you easy-to-implement steps for doing just that.]]></description>
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<title>Successful Networking Strategies</title>
<link>http://EzineArticles.com/514746</link>
<guid>http://EzineArticles.com/514746</guid>
<pubDate>Wed, 04 Apr 2007 14:24:51 -0500</pubDate>
<description><![CDATA[Ever go to a networking event and don't know how to "break the ice"? Here's practical tips for becoming more confident and comfortable.]]></description>
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<title>How to Write a Really Great Marketing Letter That Makes Readers Take Action</title>
<link>http://EzineArticles.com/447693</link>
<guid>http://EzineArticles.com/447693</guid>
<pubDate>Thu, 08 Feb 2007 16:42:55 -0600</pubDate>
<description><![CDATA[The problem with many articles is that they do not have a Call To Action. Your article should advance the sales process by motivating readers to do something. This article shows you how to do that.]]></description>
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<title>How to Write a Compelling Marketing Letter That Actually Gets Read - Part 2</title>
<link>http://EzineArticles.com/249350</link>
<guid>http://EzineArticles.com/249350</guid>
<pubDate>Sat, 22 Jul 2006 18:12:56 -0500</pubDate>
<description><![CDATA[This article focuses will show you how to make sure that your entire marketing letter gets read. Even by the most uninterested prospects.]]></description>
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<title>How to Write a Compelling Marketing Letter That Actually Gets Read</title>
<link>http://EzineArticles.com/178151</link>
<guid>http://EzineArticles.com/178151</guid>
<pubDate>Thu, 13 Apr 2006 07:39:44 -0500</pubDate>
<description><![CDATA[Ask a typical consultant where their business comes from and it's no surprise that you're likely to hear; "Repeat business from existing clients and referrals." And while there is certainly nothing inherently wrong with those methods, over-relying on them is one of the main reasons why so many consultants suffer from the inevitable "feast or famine" business cycles.]]></description>
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<title>Money Talks: How to Build Your Visibility Through Public Speaking</title>
<link>http://EzineArticles.com/175660</link>
<guid>http://EzineArticles.com/175660</guid>
<pubDate>Mon, 10 Apr 2006 09:55:58 -0500</pubDate>
<description><![CDATA[Although many people are uncomfortable with the idea of speaking before a group, it's a proven method for raising your professional visibility.]]></description>
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<title>How to Maximize the Business Potential of Your Next Speech</title>
<link>http://EzineArticles.com/175183</link>
<guid>http://EzineArticles.com/175183</guid>
<pubDate>Mon, 10 Apr 2006 09:10:57 -0500</pubDate>
<description><![CDATA[Here are methods to get new clients to self-identify themselves after your next speech or presentation]]></description>
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<title>How to Get More New Clients Quickly, Easily With No Cold Calling</title>
<link>http://EzineArticles.com/155114</link>
<guid>http://EzineArticles.com/155114</guid>
<pubDate>Wed, 08 Mar 2006 11:49:34 -0600</pubDate>
<description><![CDATA[This article describes an easy-to-create marketing system that will 
consistently bring you a steady stream of new clients-all of whom have 
pre-qualified themselves as being interested in learning more about 
your products or services...]]></description>
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<item>
<title>How To Get Your Calls Returned By Becoming An Industry Expert</title>
<link>http://EzineArticles.com/155119</link>
<guid>http://EzineArticles.com/155119</guid>
<pubDate>Wed, 08 Mar 2006 11:32:39 -0600</pubDate>
<description><![CDATA[The key to getting your calls returned is to be viewed as an industry 
expert. This article discusses the specific strategies you can use to 
become well known and respected in your field.]]></description>
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<title>Overcoming Writer's Block -  How to Unleash the Writer Inside of You</title>
<link>http://EzineArticles.com/155704</link>
<guid>http://EzineArticles.com/155704</guid>
<pubDate>Sun, 05 Mar 2006 12:16:57 -0600</pubDate>
<description><![CDATA[A simple formula you can use to quickly and easily write an article in less than 90 minutes.]]></description>
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<title>Guerilla Marketing Ideas For Understanding Your Prospects' Readiness to Buy</title>
<link>http://EzineArticles.com/152674</link>
<guid>http://EzineArticles.com/152674</guid>
<pubDate>Fri, 03 Mar 2006 11:17:39 -0600</pubDate>
<description><![CDATA[Here are some guerilla marketing ideas for understanding your prospective client's readiness to buy. By following these tips you will be able to tailor your presentation to meet their specific needs. This article discusses the 4 different buying mindsets and how to position your products or services for each one.]]></description>
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<title>Sales Prospecting Tips - What Influences Your Prospects Decision to Buy?</title>
<link>http://EzineArticles.com/151561</link>
<guid>http://EzineArticles.com/151561</guid>
<pubDate>Tue, 28 Feb 2006 17:28:49 -0600</pubDate>
<description><![CDATA[This sales prospecting tip will sound familiar to anyone who has ever tried to call on senior level decision makers. We've all struggled, at one time or another with what exactly to say.]]></description>
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<title>Guerilla Marketing Ideas For Identifying the Key Decision Makers</title>
<link>http://EzineArticles.com/151525</link>
<guid>http://EzineArticles.com/151525</guid>
<pubDate>Tue, 28 Feb 2006 17:02:26 -0600</pubDate>
<description><![CDATA[These guerilla marketing ideas are helpful when you have difficulty identifying the decision-maker or may be blocked from getting in contact with them. Sometimes you may feel anxious or uncomfortable when you're actually in front of a senior level decision-maker. We'll discuss strategies to help you in all three of these areas.]]></description>
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<title>Selling with Stories</title>
<link>http://EzineArticles.com/151180</link>
<guid>http://EzineArticles.com/151180</guid>
<pubDate>Tue, 28 Feb 2006 10:51:40 -0600</pubDate>
<description><![CDATA[The most successful sales people sell without it ever being apparent that they are in fact, selling. How did they do this? They all told stories.]]></description>
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<title>Secrets of Top New Business Developers</title>
<link>http://EzineArticles.com/151194</link>
<guid>http://EzineArticles.com/151194</guid>
<pubDate>Tue, 28 Feb 2006 10:31:41 -0600</pubDate>
<description><![CDATA[What exactly do the top rainmakers do that makes them so successful? Learn what separates the top business developers from the rest.]]></description>
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