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<title>Pete Wise - EzineArticles Expert Author</title>
<link>http://EzineArticles.com/expert/Pete_Wise</link>
<pubDate>Tue, 14 Feb 2012 17:21:42 -0600</pubDate>
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<copyright>Copyright 2012 EzineArticles.com - All Rights Reserved.</copyright>
<description><![CDATA[Peter Wise is a freelance copywriter based in London, UK. After stints at leading advertising and direct marketing agencies, he has had his own business for fifteen years. He specialises in writing websites and search engine optimisation copywriting, as well as ads, brochures and radio commercials.]]></description>
<lastBuildDate>Wed, 12 Jan 2011 10:24:29 -0600</lastBuildDate>
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<title>How Our Dogs Can Teach Us The Secrets Of Business Success</title>
<link>http://EzineArticles.com/5686946</link>
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<pubDate>Wed, 12 Jan 2011 10:24:29 -0600</pubDate>
<description><![CDATA[Man's best friend can tell us a lot about how we should do business. Here are my top 10 tips to give you paws for thought.]]></description>
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<title>Keyword Tool Results Interpretation - Numbers Aren't Everything</title>
<link>http://EzineArticles.com/5383707</link>
<guid>http://EzineArticles.com/5383707</guid>
<pubDate>Wed, 17 Nov 2010 10:42:14 -0600</pubDate>
<description><![CDATA[There are several keyword tools available on the internet, of which the best known is the Google keywords tool. Not surprising, given that the great majority of online searches are via Google. However, the results provided need to be heavily qualified - this article describes why.]]></description>
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<title>Why English Literature Or Drama Set Plays Need to Be Seen, Not Just Read</title>
<link>http://EzineArticles.com/4433527</link>
<guid>http://EzineArticles.com/4433527</guid>
<pubDate>Tue, 08 Jun 2010 07:50:32 -0500</pubDate>
<description><![CDATA[Any student taking English, Drama or Theatre Studies will be studying set play texts. The printed text is the obvious starting point, but to maximize grades, there's no substitute for experiencing the plays as they are meant to be experienced - in other words seen, rather than read.]]></description>
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<title>A Privacy Policy Page - Why You Need it and What it Should Say</title>
<link>http://EzineArticles.com/4137412</link>
<guid>http://EzineArticles.com/4137412</guid>
<pubDate>Tue, 20 Apr 2010 19:08:13 -0500</pubDate>
<description><![CDATA[You really should have a Privacy Policy page if you collect data from visitors to your website in any way - even if it's just their email address. For individuals and small businesses, it helps potential customers build confidence in you as a supplier of products or services. For large business, it's often a prerequisite.]]></description>
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<title>Testimonials - The Key Page That Many Websites Miss Out On</title>
<link>http://EzineArticles.com/4111043</link>
<guid>http://EzineArticles.com/4111043</guid>
<pubDate>Thu, 15 Apr 2010 12:51:03 -0500</pubDate>
<description><![CDATA[Every time I'm asked as a freelance copywriter to write a new website or revamp an existing one, one of my first recommendations is to have a good testimonials page. Around half of all websites, particularly those of small or medium sized businesses, simply don't have any testimonials at all. But testimonials can make all the difference when persuading someone to buy your product or service.]]></description>
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<title>International Marketing and Advertising Translation - The Top 20 Blunders, Mistakes and Failures</title>
<link>http://EzineArticles.com/3999831</link>
<guid>http://EzineArticles.com/3999831</guid>
<pubDate>Wed, 31 Mar 2010 13:10:19 -0500</pubDate>
<description><![CDATA[Marketing mistranslations, advertising blunders, brand mistakes, cultural misunderstandings, translation errors, communication failures - call them what you will, international marketing and advertising has seen its share of them. This article highlights 20 of the most disastrous, mirth-making or downright strange ones - and shows why it's always worth getting a native copywriter to check your communications say what what you want them to say.]]></description>
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<title>Search Engine Optimization - Ten More Misconceptions</title>
<link>http://EzineArticles.com/3221218</link>
<guid>http://EzineArticles.com/3221218</guid>
<pubDate>Mon, 09 Nov 2009 21:20:06 -0600</pubDate>
<description><![CDATA[For most businesses, search engine optimization of their website is essential, yet to many it's still a mystery. Here are a further ten misconceptions about search engine optimization - make sure your business avoids these common misunderstandings.]]></description>
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<title>Search Engine Optimization - Ten Common Misconceptions</title>
<link>http://EzineArticles.com/3221143</link>
<guid>http://EzineArticles.com/3221143</guid>
<pubDate>Mon, 09 Nov 2009 21:17:33 -0600</pubDate>
<description><![CDATA[Search engine optimization is part science, part art, part instinct. But for some it's still essentially a mystery. Here are ten common misconceptions about search engine optimization.]]></description>
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<title>Small Business Website Design - How Do You Choose What's the Best Value?</title>
<link>http://EzineArticles.com/2080204</link>
<guid>http://EzineArticles.com/2080204</guid>
<pubDate>Wed, 11 Mar 2009 14:21:12 -0500</pubDate>
<description><![CDATA[There's no shortage of companies out there offering low cost website design for small or medium sized businesses. But how can you spot what's best for your business? As well as the obvious factor of low cost, it's important to work out exactly what you're getting for your money - and whether it meets your needs.]]></description>
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<title>Proofreading - My Top 12 Tips</title>
<link>http://EzineArticles.com/1852228</link>
<guid>http://EzineArticles.com/1852228</guid>
<pubDate>Thu, 08 Jan 2009 09:50:55 -0600</pubDate>
<description><![CDATA[If you're producing any kind of professional writing, proper proofreading is essential. As a freelance copywriter, nothing looks worse than if I make a basic error or leave in a typo, though even I get it wrong sometimes. So, at the risk of setting myself up for a fall, here are my tips for getting it right.]]></description>
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<title>Websites For Small Businesses - The Cost-Effective 3 in 1 Approach</title>
<link>http://EzineArticles.com/1683112</link>
<guid>http://EzineArticles.com/1683112</guid>
<pubDate>Fri, 14 Nov 2008 14:11:42 -0600</pubDate>
<description><![CDATA[How can you get a cost-effective small business website with attractive design, great content and plenty of traffic? The secret is not to treat each of these elements in isolation.]]></description>
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<title>Copywriting - Sometimes It's Better to Stress Features, Not Benefits</title>
<link>http://EzineArticles.com/1459404</link>
<guid>http://EzineArticles.com/1459404</guid>
<pubDate>Fri, 05 Sep 2008 15:33:55 -0500</pubDate>
<description><![CDATA[In copywriting, it's a good rule of thumb to stress benefits over features - what's in it for the punter rather than what your product or service consists of. I say a good rule of thumb, but for a lot of people it's the be all and end all. However, there are many exceptions...]]></description>
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<title>Brochure Copywriting - How Long Should it Be?</title>
<link>http://EzineArticles.com/858555</link>
<guid>http://EzineArticles.com/858555</guid>
<pubDate>Fri, 30 Nov 2007 14:22:12 -0600</pubDate>
<description><![CDATA[How long should a company brochure be, what kind of information should you put into it and what should you leave out? This article gives you the answers.]]></description>
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<item>
<title>Freelance Copywriter - How Much Should You Expect to Pay Yours?</title>
<link>http://EzineArticles.com/858614</link>
<guid>http://EzineArticles.com/858614</guid>
<pubDate>Fri, 30 Nov 2007 14:19:13 -0600</pubDate>
<description><![CDATA[Thinking of hiring a freelance copywriter? Here's what you can expect to pay - and some tips to help ensure you get the best value.]]></description>
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<title>SEO Copywriting - The Cinderella Service</title>
<link>http://EzineArticles.com/753680</link>
<guid>http://EzineArticles.com/753680</guid>
<pubDate>Thu, 27 Sep 2007 15:51:34 -0500</pubDate>
<description><![CDATA[Website optimization is on everyone's minds nowadays. But one area that still consistently gets neglected is search engine optimization copywriting. You could be surprised what it could do for your rankings - and at how little it comparatively  costs.]]></description>
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<title>Advertising and Marketing Awards - 10 Ways to Win</title>
<link>http://EzineArticles.com/592148</link>
<guid>http://EzineArticles.com/592148</guid>
<pubDate>Thu, 07 Jun 2007 09:41:45 -0500</pubDate>
<description><![CDATA[Awards are everywhere these days. Winning them can further your career, generate positive PR for your company, promote staff morale, impress potential clients...or simply boost your ego. So if your trophy cabinet is looking a bit threadbare, here are some tips for picking up your share of the glory.]]></description>
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<title>Choosing Pets For Kids With Allergies</title>
<link>http://EzineArticles.com/155398</link>
<guid>http://EzineArticles.com/155398</guid>
<pubDate>Tue, 07 Mar 2006 19:50:39 -0600</pubDate>
<description><![CDATA[I love dogs. My partner loves dogs. My kids love dogs. Trouble is, dogs don't love my kids - at least not when it comes to allergies. So if you've set your heart on getting a dog, but you or your family have allergy problems is there anything you can do about it?]]></description>
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<title>Web Copywriting for International Markets</title>
<link>http://EzineArticles.com/115480</link>
<guid>http://EzineArticles.com/115480</guid>
<pubDate>Wed, 21 Dec 2005 11:58:44 -0600</pubDate>
<description><![CDATA[So your website is beautifully written, the keywords are all in place and everything seems just fine. But hang on, half or more of potential customers will probably never find you - and many of those that do could find your web copywriting baffling, unappealing or even offensive. How come? ]]></description>
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<title>Search Engine Optimization Copywriting - Is it More Hassle Than It's Worth?</title>
<link>http://EzineArticles.com/105400</link>
<guid>http://EzineArticles.com/105400</guid>
<pubDate>Fri, 02 Dec 2005 10:28:59 -0600</pubDate>
<description><![CDATA[So many people are talking about search engine optimization, copywriter after copywriter is starting to offer it, and countless websites are telling you how to do it for yourself. Therefore making sure your site is written to appeal to the search engines has got to be worth it...hasn't it?]]></description>
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<title>10 Things You Should Expect When Choosing a Brochure Writer</title>
<link>http://EzineArticles.com/102395</link>
<guid>http://EzineArticles.com/102395</guid>
<pubDate>Sun, 27 Nov 2005 12:24:15 -0600</pubDate>
<description><![CDATA[Brochures, leaflets, flyers, pamphlets, sales collateral, product sheets...every company needs them. And in an ideal world, every company has an experienced brochure writer to craft them. Poor use of language, grammar or punctuation, or badly structured, unpersuasive copy will actively put off customers, who will suspect that your products or services are similarly shoddy. So it's vital to get the words right. Here's what to look out for when hiring someone for your brochure copywriting. ]]></description>
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<title>UK Advertising Copywriting - The Top Ten Cliches and Why You Should Avoid Them</title>
<link>http://EzineArticles.com/83758</link>
<guid>http://EzineArticles.com/83758</guid>
<pubDate>Thu, 20 Oct 2005 08:36:11 -0500</pubDate>
<description><![CDATA[We've all seen them plenty of times. Frankly, once is too many. Copy clich?s are more likely to put off prospective customers than convince them to buy your product or service. If your UK advertising copywriter comes up with them, find another copywriter. Here are the worst offenders in the UK - and the reasons why you should never use them.]]></description>
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<title>Search Engine Optimisation Copywriting - The Top Ten Pitfalls and How to Avoid Them</title>
<link>http://EzineArticles.com/83735</link>
<guid>http://EzineArticles.com/83735</guid>
<pubDate>Thu, 20 Oct 2005 07:56:48 -0500</pubDate>
<description><![CDATA[In the last few years, search engine optimisation copywriting in the UK and around the world has changed beyond recognition, as has the way sites are optimised by their design, coding and links. However, the biggest changes have been with SEO copywriting. Some of the same old mistakes are being made, and with all the changes to the ways search engines rank sites, fresh pitfalls are appearing. This article looks at some of the most common mistakes and omissions in SEO copywriting - and how to avoid them. ]]></description>
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<title>SEO Copywriter - Finding The Website Writer You Really Need</title>
<link>http://EzineArticles.com/83711</link>
<guid>http://EzineArticles.com/83711</guid>
<pubDate>Thu, 20 Oct 2005 06:51:32 -0500</pubDate>
<description><![CDATA[Search engines and the way they work are constantly evolving. What works today is ineffective or even illegal tomorrow. Writing for search engines is a skill that involves specialist and up-to-date knowledge. Here's what to look out for if you need someone adept at search engine copywriting. ]]></description>
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<title>Ten Reasons Why You Shouldn't Write Your Website Like Your Company Brochure</title>
<link>http://EzineArticles.com/83718</link>
<guid>http://EzineArticles.com/83718</guid>
<pubDate>Wed, 19 Oct 2005 16:57:06 -0500</pubDate>
<description><![CDATA[Even nowadays, too many companies are essentially cutting up their printed brochures and pasting them online as the prime content for their website. It seems like the cheap and easy option - but actually it's the very expensive one, and it will cost them countless customers and almost guarantee low search engine rankings. Here are the main reasons why you need to create content for your website from scratch - and not recycle existing print copy.]]></description>
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<title>Creative Website Copywriting - Why It Impresses Both Customers and Search Engines</title>
<link>http://EzineArticles.com/83716</link>
<guid>http://EzineArticles.com/83716</guid>
<pubDate>Wed, 19 Oct 2005 16:08:06 -0500</pubDate>
<description><![CDATA[The copy is correct, the spelling is spot-on, the grammar good, the punctuation perfect, and the keywords are all where they should be. That's all you could ask for in web site copywriting, isn't it? Not necessarily. This article shows you how to use creative copywriting to make your website really stand out from the crowd - and impress both potential customers and the search engines. ]]></description>
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