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<title>Philippa Gamse - EzineArticles Expert Author</title>
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<pubDate>Wed, 15 Feb 2012 08:52:19 -0600</pubDate>
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<description><![CDATA[An Internet strategy pioneer, Philippa Gamse has been working with Internet applications since 1991. Long before most people had seen the potential power of online communication tools, Philippa was an "Internet evangelist" for a major national nonprofit organization, inspiring her colleagues to work together online, and building the expertise that led to her forming her own consulting and speaking practice in 1995. Since then, Philippa has critiqued over 5,000 websites in North America and Europe. As a consultant, she drills deep into the visitor experience of each site, and creates actionable and specific recommendations. Her clients report significant improvement in ... ]]></description>
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<title>Numbers and Testing Trump Politics</title>
<link>http://EzineArticles.com/6673568</link>
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<pubDate>Tue, 08 Nov 2011 09:47:16 -0600</pubDate>
<description><![CDATA[I've encountered many situations where decisions have been made and policies created by people who seem to be operating from a distance, or who clearly have allowed personal feelings to sway their thinking. Often, the better course of action can be obvious to lower-grade employees or outside consultants who may be ignored, discouraged, or even intimidated from offering their suggestions.]]></description>
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<title>Talk to the Buyer Behind the Buyer</title>
<link>http://EzineArticles.com/6673564</link>
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<pubDate>Tue, 08 Nov 2011 09:46:26 -0600</pubDate>
<description><![CDATA[In addition to the clearly defined target audiences for your web presence, there may be other less obvious visitor types who are important or influential in the buying process, and whom you also need to address with your online messaging. This is especially true in technical fields or those where your promotional copy naturally includes a lot of industry-specific terminology. It's important to ask whether everyone who sees this material will understand it, and if not, whether that matters.]]></description>
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<title>Site Search Is Serious Business</title>
<link>http://EzineArticles.com/6673559</link>
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<pubDate>Tue, 08 Nov 2011 09:40:33 -0600</pubDate>
<description><![CDATA[An internal site search engine is a key component of any website with many pages/products or complex content. If it's available, visitors will often use the site search immediately without any reference to the navigation template or other links. So it's vital to provide what they're looking for quickly and easily.]]></description>
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<title>Consider the Competition</title>
<link>http://EzineArticles.com/6673558</link>
<guid>http://EzineArticles.com/6673558</guid>
<pubDate>Tue, 08 Nov 2011 09:39:27 -0600</pubDate>
<description><![CDATA[Many companies, large and small, are faced with the ongoing decision of how much material to make publicly available within their website and social media presence. In each case, you're weighing the benefit of providing content that boosts your credibility, emotional appeal, and the visitor's propensity to buy, against the threat of making it easier for your competition to steal your work or to poach your customers or employees.]]></description>
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<title>Appoint Your Web Ambassador</title>
<link>http://EzineArticles.com/6673552</link>
<guid>http://EzineArticles.com/6673552</guid>
<pubDate>Tue, 08 Nov 2011 09:38:44 -0600</pubDate>
<description><![CDATA[Like it or not, your web presence plays an increasingly key role in your organization. Your customers and prospects, Board members, employees (current and future), volunteers, bankers, insurers, investors, vendors, and sponsors all look to your website and your social media presence for information, resources, and community. If they don't find these things quickly, there are many other online venues for them to defect to.]]></description>
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<title>Your Business Website: What's the Bottom Line?</title>
<link>http://EzineArticles.com/5633507</link>
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<pubDate>Tue, 04 Jan 2011 13:18:14 -0600</pubDate>
<description><![CDATA[Your business website is often the first interaction you have with a potential customer. If your website is not professional you may be leaving money on the table. This article will help you identify these issues and fix them.]]></description>
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<title>Top Five Twitter Tips For Business (With A Healthy Dose of Skepticism)</title>
<link>http://EzineArticles.com/5473867</link>
<guid>http://EzineArticles.com/5473867</guid>
<pubDate>Thu, 02 Dec 2010 13:42:20 -0600</pubDate>
<description><![CDATA[Research shows that social sites are being used to find local businesses. Learn five Twitter tips that can help you build your small business and find those potential customers.]]></description>
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<title>Is Your Website Springing a Leak?</title>
<link>http://EzineArticles.com/3472505</link>
<guid>http://EzineArticles.com/3472505</guid>
<pubDate>Fri, 25 Dec 2009 07:58:36 -0600</pubDate>
<description><![CDATA[Do you have a beautiful website that doesn't generate leads or sales? You're not alone. Let an internet strategy consultant show you how to plug the leaks in your underperforming website.]]></description>
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<title>How Does Your Website Make Me Feel?</title>
<link>http://EzineArticles.com/38349</link>
<guid>http://EzineArticles.com/38349</guid>
<pubDate>Tue, 24 May 2005 11:21:30 -0500</pubDate>
<description><![CDATA[When people think about the Internet, they think about technology. When people hear that I am a Website strategy expert, they see me as a "techy type". But for me, the most intriguing aspect of your online business isn't about the technology...]]></description>
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<title>Mining For Gold In Your Web Traffic Logs</title>
<link>http://EzineArticles.com/2092</link>
<guid>http://EzineArticles.com/2092</guid>
<pubDate>Fri, 17 Sep 2004 16:07:17 -0500</pubDate>
<description><![CDATA[Understanding your Web site's traffic patterns is a crucial component of your marketing mix. The information in these logs is collected as visitors find and move around your site at their own volition. So, it's "market research that cannot lie" - and therefore provides unprecedented insights that can help you to strategize not only for the future development of the site itself, but also for your overall business and marketing plan.]]></description>
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<title>Growing Your Meeting In CyberSpace</title>
<link>http://EzineArticles.com/2066</link>
<guid>http://EzineArticles.com/2066</guid>
<pubDate>Fri, 17 Sep 2004 15:49:45 -0500</pubDate>
<description><![CDATA[As increasing numbers of people search for information on the Internet, it becomes more imperative to have a compelling Website to promote and support your meetings. Here is my list of "The Seven Most Important Things You can do Online": ]]></description>
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<title>Fair Measures Corporation</title>
<link>http://EzineArticles.com/2064</link>
<guid>http://EzineArticles.com/2064</guid>
<pubDate>Fri, 17 Sep 2004 15:46:44 -0500</pubDate>
<description><![CDATA[A case study in online "thinking outside the box" The Fair Measures Corporation Web site contains over 500 pages of free in-depth legal information and analysis, provided for both employers and employees. It includes a monthly e-newsletter, and an "Ask the Lawyers" page where visitors can post additional questions. The site attracts frequent media attention, and has been featured in "HR Magazine".]]></description>
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<title>Is your Online Business Customer-Friendly?</title>
<link>http://EzineArticles.com/2062</link>
<guid>http://EzineArticles.com/2062</guid>
<pubDate>Wed, 15 Sep 2004 21:12:20 -0500</pubDate>
<description><![CDATA[Designing and operating your Web site with customer service as a priority. Including some tips from the owner of a very profitable site.]]></description>
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<title>Metrics Matter!</title>
<link>http://EzineArticles.com/2091</link>
<guid>http://EzineArticles.com/2091</guid>
<pubDate>Wed, 15 Sep 2004 19:29:39 -0500</pubDate>
<description><![CDATA[Your web traffic reports offer unparalleled opportunities to learn more about your site visitors and their behavior. Are you taking advantage of these opportunities?]]></description>
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<item>
<title>Exposing Your Expertise</title>
<link>http://EzineArticles.com/2063</link>
<guid>http://EzineArticles.com/2063</guid>
<pubDate>Wed, 15 Sep 2004 09:27:07 -0500</pubDate>
<description><![CDATA[Writing and leveraging articles is my most successful strategy for promoting my Website and my speaking and consulting services. Visitors to your site from targeted articles tend to be higher quality leads than those from search engines, and potential buyers like to see that you're published in many credible outlets.]]></description>
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<title>Beyond Hits!</title>
<link>http://EzineArticles.com/2106</link>
<guid>http://EzineArticles.com/2106</guid>
<pubDate>Tue, 31 Aug 2004 06:07:51 -0500</pubDate>
<description><![CDATA[Your Website visitor reports are a goldmine of information. If you don't review these on a regular basis, you can't fully evaluate the return on your Web investment. And, you could miss critical clues as to how user-friendly your site is, how effectively your message reaches your visitors, and what unmet needs they may have.]]></description>
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<title>Top Seven Ways to Tune up your Website</title>
<link>http://EzineArticles.com/2101</link>
<guid>http://EzineArticles.com/2101</guid>
<pubDate>Tue, 31 Aug 2004 05:58:20 -0500</pubDate>
<description><![CDATA[My seven favourite and different! tips for reviewing the effectiveness of your Web site and marketing strategy.]]></description>
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<title>Are Search Engines Worth It Any More?</title>
<link>http://EzineArticles.com/2102</link>
<guid>http://EzineArticles.com/2102</guid>
<pubDate>Tue, 31 Aug 2004 05:03:27 -0500</pubDate>
<description><![CDATA[Should you be tearing your hair out over your search engine positioning? What really matters when it comes to search engine strategy and how much time and emphasis should you place on them?]]></description>
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<title>Prophesying Profit in CyberSpace</title>
<link>http://EzineArticles.com/2095</link>
<guid>http://EzineArticles.com/2095</guid>
<pubDate>Tue, 31 Aug 2004 04:57:44 -0500</pubDate>
<description><![CDATA[Many business owners rushed into creating Web sites, perhaps because "my competition has one", or because "it's the hot thing right now". Often, these sites are little more than online brochures - and maybe that's all you really need. But have you really considered whether you're making the most of the online opportunities that exist?]]></description>
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<title>Outsourcing Your Web Marketing</title>
<link>http://EzineArticles.com/2094</link>
<guid>http://EzineArticles.com/2094</guid>
<pubDate>Tue, 31 Aug 2004 04:41:41 -0500</pubDate>
<description><![CDATA[The online world is constantly evolving. You may be thinking about outsourcing your Web promotion to an expert who is immersed in this world as their fulltime occupation, rather than trying to acquire this knowledge yourself, and cope with the pace of change in-house. So, what should you look for in a consultant, and what guarantees can you expect?]]></description>
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<title>The Top Seven Strategies for Website Success</title>
<link>http://EzineArticles.com/2097</link>
<guid>http://EzineArticles.com/2097</guid>
<pubDate>Tue, 31 Aug 2004 04:02:48 -0500</pubDate>
<description><![CDATA[Whether you're concerned with business-to-business, or business to consumer, whether your organization is large or small, commercial or nonprofit, these are some fundamental questions around your Website and technology strategy that should be addressed. Otherwise, you risk missing opportunities, and not maximizing the return on your investment in your online presence.]]></description>
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