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<title>Phillip Davis - EzineArticles Expert Author</title>
<link>http://EzineArticles.com/expert/Phillip_Davis</link>
<pubDate>Wed, 15 Feb 2012 05:40:19 -0600</pubDate>
<image><title>Phillip Davis - EzineArticles Expert Author</title>
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<copyright>Copyright 2012 EzineArticles.com - All Rights Reserved.</copyright>
<description><![CDATA[Phillip Davis is a twenty year marketing veteran, having run a full service advertising agency in the Tampa Bay, Florida area for nearly 17 years, before opening his full time company branding firm, specializing in name development. In the past ten years, Phil has personally named over 250 regional, national and international companies, products and services. In addition, Phil has been frequently quoted in leading business publications, including Inc.com, Entrepreneur.com, Newsday and Bloomberg's Business Week. When not naming, branding, speaking or consulting, Phil can be found enjoying a busy household of four kids, three dogs and too many cats, in ... ]]></description>
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<title>5 SEO Strategies When Naming and Branding Your Company</title>
<link>http://EzineArticles.com/6789309</link>
<guid>http://EzineArticles.com/6789309</guid>
<pubDate>Mon, 02 Jan 2012 11:30:54 -0600</pubDate>
<description><![CDATA[Lots of factors go into a great company brand, first among them, the business name itself. For many aspiring entrepreneurs and internet start ups, the prime consideration is search engine optimization.]]></description>
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<title>Rebranding and Repositioning - The Right Brand Strategy Makes All the Difference</title>
<link>http://EzineArticles.com/6789335</link>
<guid>http://EzineArticles.com/6789335</guid>
<pubDate>Mon, 02 Jan 2012 11:28:19 -0600</pubDate>
<description><![CDATA[Has your company hit a branding road block? If so, it might be time to either rebrand or reposition your business for future growth.]]></description>
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<title>Does Your Brand Have a Voice in Social Media? 5 Keys to Online Success</title>
<link>http://EzineArticles.com/6611314</link>
<guid>http://EzineArticles.com/6611314</guid>
<pubDate>Tue, 11 Oct 2011 19:41:25 -0500</pubDate>
<description><![CDATA[For most savvy marketers, social media has grown from a curiosity to a vital component of their online strategy. According to a survey conducted by Regus, nearly 50% of U.S. based businesses use some form of social media to connect with existing and potential customers. But is having a mere presence on social media the same as having a voice?]]></description>
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<title>How to Reach Your Mobile Customer Using QR Codes</title>
<link>http://EzineArticles.com/6611280</link>
<guid>http://EzineArticles.com/6611280</guid>
<pubDate>Tue, 11 Oct 2011 18:53:52 -0500</pubDate>
<description><![CDATA[If you've seen a multitude of those quirky black and white boxes that look like a cross between a bar code and a Rorschach test, you are not alone. They've popped up on everything from plant containers to pet food. QR codes can provide a valuable tool in reaching the increasing difficult to reach mobile consumer.]]></description>
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<title>Company Naming Vs Company Branding</title>
<link>http://EzineArticles.com/6517455</link>
<guid>http://EzineArticles.com/6517455</guid>
<pubDate>Wed, 24 Aug 2011 14:54:47 -0500</pubDate>
<description><![CDATA[The right company name starts a conversation. The right company branding keeps it going.]]></description>
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<title>Naming Strategies for Consulting Companies</title>
<link>http://EzineArticles.com/6425234</link>
<guid>http://EzineArticles.com/6425234</guid>
<pubDate>Thu, 14 Jul 2011 16:16:06 -0500</pubDate>
<description><![CDATA[For consulting firms and other start up companies, few items are more important than the company brand name itself. Without a strong and compelling brand identity, most companies get lost in a sea of sound-alike, descriptive or meaningless names. The most common mistake is simply using the owner's initials or surname (e.g. FJZ Associates or RW Jones Consulting). ]]></description>
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<title>The Three Keys to a Successful Brand Strategy</title>
<link>http://EzineArticles.com/6323849</link>
<guid>http://EzineArticles.com/6323849</guid>
<pubDate>Fri, 03 Jun 2011 15:16:54 -0500</pubDate>
<description><![CDATA[Most business owners know enough about the power of effective branding to know they want it - they're just not sure what "it" is. To make better sense of the mysterious subject of branding, here are the three key components of any successful brand strategy.]]></description>
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<title>Does Your Brand Have a Voice?</title>
<link>http://EzineArticles.com/6296087</link>
<guid>http://EzineArticles.com/6296087</guid>
<pubDate>Wed, 25 May 2011 09:01:47 -0500</pubDate>
<description><![CDATA[With so many venues to communicate your brand message, what (and more importantly, how) should you express yourself? Discover how to convey your brand message in a clear, concise and compelling way.]]></description>
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<title>Branding and the Coming Mobile Market Revolution</title>
<link>http://EzineArticles.com/5800532</link>
<guid>http://EzineArticles.com/5800532</guid>
<pubDate>Fri, 28 Jan 2011 15:53:33 -0600</pubDate>
<description><![CDATA[It seems that every ten to twenty years a game changer emerges in the market place. At first it may seem innocuous, even trendy or "geeky." For those Gen Y and above, the Internet went from novelty to center stage in a matter of a few short years.]]></description>
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<title>Seven Signs It's Time to Rebrand Your Company</title>
<link>http://EzineArticles.com/5546456</link>
<guid>http://EzineArticles.com/5546456</guid>
<pubDate>Tue, 14 Dec 2010 16:19:02 -0600</pubDate>
<description><![CDATA[Is it time to rebrand your company? See if you have one of the seven signs!]]></description>
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<title>Brand Strategy: Do You Have a Handle on Your Company Name?</title>
<link>http://EzineArticles.com/5469986</link>
<guid>http://EzineArticles.com/5469986</guid>
<pubDate>Wed, 01 Dec 2010 16:21:03 -0600</pubDate>
<description><![CDATA[When branding a business, it's easy to underestimate the importance of a good company name. What is your brand strategy?]]></description>
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<title>How Much Does It Cost To Name a Company?</title>
<link>http://EzineArticles.com/5462806</link>
<guid>http://EzineArticles.com/5462806</guid>
<pubDate>Wed, 01 Dec 2010 10:52:05 -0600</pubDate>
<description><![CDATA[Naming a company is no simple task. But with the right budget, expert help is available.]]></description>
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<title>How to Brand Your Small Business Like the Pros!</title>
<link>http://EzineArticles.com/5026187</link>
<guid>http://EzineArticles.com/5026187</guid>
<pubDate>Tue, 14 Sep 2010 17:54:28 -0500</pubDate>
<description><![CDATA[Branding a small business or start up can have it's share of challenges -- the two biggest ones being lack of money and know-how. Here are some inside tips from a branding expert on how you can do the job yourself, at a fraction of the cost.]]></description>
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<title>Naming a New Business? Itemize and Prioritize!</title>
<link>http://EzineArticles.com/4544300</link>
<guid>http://EzineArticles.com/4544300</guid>
<pubDate>Sat, 26 Jun 2010 20:59:39 -0500</pubDate>
<description><![CDATA[Naming a new business doesn't have to be a frustrating and confusing exercise. Follow these simple guidelines to create the perfect business name for your new company.]]></description>
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<title>Brand Your Company to Improve Your Bottom Line</title>
<link>http://EzineArticles.com/4462904</link>
<guid>http://EzineArticles.com/4462904</guid>
<pubDate>Fri, 11 Jun 2010 13:46:15 -0500</pubDate>
<description><![CDATA[Summary: Do you want to brand your company and increase profits? Then find out the difference between owning a business and building a lucrative company brand image. With focus and determination you can transform a common business into a powerful brand that commands a premium.]]></description>
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<title>Before Branding Your Company, Define Your Market Niche!</title>
<link>http://EzineArticles.com/4398435</link>
<guid>http://EzineArticles.com/4398435</guid>
<pubDate>Tue, 01 Jun 2010 17:05:55 -0500</pubDate>
<description><![CDATA[When branding a new company, the most pressing issues are not always the most important ones. There may be an upcoming trade show, a meeting with potential investors, or an impending trademark conflict. These urgent mandates can often obscure the overarching need to properly position your company in your industry.]]></description>
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<title>Choosing the Right Branding Consultants to Name Your Company</title>
<link>http://EzineArticles.com/4378995</link>
<guid>http://EzineArticles.com/4378995</guid>
<pubDate>Fri, 28 May 2010 15:48:12 -0500</pubDate>
<description><![CDATA[Trying to name or rename your company and ready to turn it over to the pros? Here are some tips on choosing the right branding consultant.]]></description>
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<title>The Four Key Components to Any Successful Social Marketing Platform</title>
<link>http://EzineArticles.com/4293217</link>
<guid>http://EzineArticles.com/4293217</guid>
<pubDate>Fri, 14 May 2010 16:33:36 -0500</pubDate>
<description><![CDATA[Building any effective marketing program requires strong fundamentals. Discover the four basic requirements needed for a successful social media marketing program.]]></description>
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<title>Optimize Your Brand Message For Maximum Web Exposure</title>
<link>http://EzineArticles.com/4251308</link>
<guid>http://EzineArticles.com/4251308</guid>
<pubDate>Sun, 09 May 2010 14:38:43 -0500</pubDate>
<description><![CDATA[Is your brand message stuck on your website? Expand your brand through social media marketing. Follow these four simple steps.]]></description>
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<title>Naming Your Company - The Basics of Branding</title>
<link>http://EzineArticles.com/4234644</link>
<guid>http://EzineArticles.com/4234644</guid>
<pubDate>Wed, 05 May 2010 14:55:31 -0500</pubDate>
<description><![CDATA[Naming a company can seem overwhelming. By putting these basic branding principles in place you can ensure a successful outcome.]]></description>
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<title>Internet Branding - Naming a Web Based Company</title>
<link>http://EzineArticles.com/4031357</link>
<guid>http://EzineArticles.com/4031357</guid>
<pubDate>Thu, 01 Apr 2010 15:43:37 -0500</pubDate>
<description><![CDATA[Looking to brand an internet based business? Determine the best strategy based on these proven strategies.]]></description>
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<title>Is Your Company Brand Name an &quot;Evergreen&quot;</title>
<link>http://EzineArticles.com/3994934</link>
<guid>http://EzineArticles.com/3994934</guid>
<pubDate>Thu, 25 Mar 2010 22:15:02 -0500</pubDate>
<description><![CDATA[Why do some company brands dry up and wither away while others keep growing year after year? Discover these "evergreen" branding secrets.]]></description>
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<title>Why Metaphors Make Great Company Brand Names</title>
<link>http://EzineArticles.com/3938850</link>
<guid>http://EzineArticles.com/3938850</guid>
<pubDate>Tue, 16 Mar 2010 21:11:33 -0500</pubDate>
<description><![CDATA[Looking for a picture perfect company brand name? Then consider using a metaphor to capture the image and essence of your brand.]]></description>
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<title>Has the Brand Bubble Finally Burst?</title>
<link>http://EzineArticles.com/3862404</link>
<guid>http://EzineArticles.com/3862404</guid>
<pubDate>Wed, 03 Mar 2010 21:29:41 -0600</pubDate>
<description><![CDATA[Are you relying on name recognition alone to sell your products and services? Then your brand bubble may be about to break. Find out how to avoid this lethal trap.]]></description>
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<title>Do You Want to Create a Company Name Or Build a Brand?</title>
<link>http://EzineArticles.com/3792142</link>
<guid>http://EzineArticles.com/3792142</guid>
<pubDate>Fri, 19 Feb 2010 15:38:43 -0600</pubDate>
<description><![CDATA[The first group views company naming as a set of hurdles (i.e. clearing trademarks, obtaining a matching domain name, finding a name that's short, finding a name that can't be mispronounced, finding a name that begins high in the alphabet, etc.). In other words, it's more about a fix than a process. It also tends to be short term focused.]]></description>
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<title>Is Your Brand Promise Too Big?</title>
<link>http://EzineArticles.com/3361745</link>
<guid>http://EzineArticles.com/3361745</guid>
<pubDate>Wed, 02 Dec 2009 16:25:27 -0600</pubDate>
<description><![CDATA[Driving home the other day I noticed an approaching billboard with a striking statement... "BELIEVE IN Something BETTER." The letters were all caps except for the word "something" which was underscored for added emphasis. Intrigued, I couldn't wait to move forward to discover what, or who, was behind the message. Was it The Church of Latter Day Saints? The Boys and Girls Club? A new "Say no to drugs" campaign?]]></description>
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<title>Rebrand Your Company to Boost Your Bottom Line</title>
<link>http://EzineArticles.com/2550363</link>
<guid>http://EzineArticles.com/2550363</guid>
<pubDate>Sun, 05 Jul 2009 10:13:10 -0500</pubDate>
<description><![CDATA[When asked, most business owners will admit that their companies have changed, adapted and evolved over time, to better serve their clients needs. These natural course corrections will often lead to entirely new products and services, yet the original corporate identity often remains in place. This old, static image can be confusing at best and costly at worst.]]></description>
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<title>Naming a Consulting Company</title>
<link>http://EzineArticles.com/2141823</link>
<guid>http://EzineArticles.com/2141823</guid>
<pubDate>Fri, 27 Mar 2009 08:31:28 -0500</pubDate>
<description><![CDATA[With the economy on the skids, many experienced mid and upper level professionals are striking out on their own, leveraging their expertise to build their own future and control their own destiny. For many of these aspiring entrepreneurs, creating a compelling brand name is new territory, a complete and utter mystery. They know it's an important part of the equation, and they may have even had a full time marketing department at their previous firm.]]></description>
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<title>Six Essentials You Must Have - From a Naming and Branding Firm</title>
<link>http://EzineArticles.com/2062766</link>
<guid>http://EzineArticles.com/2062766</guid>
<pubDate>Thu, 05 Mar 2009 10:32:30 -0600</pubDate>
<description><![CDATA[A brand naming firm that's worth its salt will do more than deliver a creative business name. They will see the proverbial "big picture" and set you up with a future marketing platform that will provide ongoing marketing campaigns. The complete corporate identity package should include...]]></description>
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<title>Branding - How to Discover Your Brilliance and Let it Shine</title>
<link>http://EzineArticles.com/2031941</link>
<guid>http://EzineArticles.com/2031941</guid>
<pubDate>Thu, 05 Mar 2009 08:56:08 -0600</pubDate>
<description><![CDATA[We've all been there before... that dim place where you feel a bit lost, unsure of your business and life direction and hesitant to move forward. To make matters worse, we then pressure ourselves to buck up and "do something about it!" So with little sense of clarity we redouble our efforts, take on new initiatives and blindly charge forward. Instead of making progress, we often manufacture more headaches.]]></description>
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<title>Is Your Company Identity Killing You?</title>
<link>http://EzineArticles.com/1847413</link>
<guid>http://EzineArticles.com/1847413</guid>
<pubDate>Wed, 07 Jan 2009 08:15:49 -0600</pubDate>
<description><![CDATA[Is your company's claim to fame actually boxing you in and killing off opportunity? Learn how to create an identity that is more timeless, enduring and rewarding.]]></description>
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<title>Nine Resolutions to Build Your Brand and Your Business</title>
<link>http://EzineArticles.com/1837829</link>
<guid>http://EzineArticles.com/1837829</guid>
<pubDate>Fri, 02 Jan 2009 14:43:29 -0600</pubDate>
<description><![CDATA[After the wild ride that was '08, many business owners are asking themselves just where to invest their time, energy and money in the new year. From dealing with hundreds of business owners each year, here are a few suggestions.]]></description>
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<title>Down Times? Use Them to Clarify Your Company's Brand Message!</title>
<link>http://EzineArticles.com/1627243</link>
<guid>http://EzineArticles.com/1627243</guid>
<pubDate>Thu, 30 Oct 2008 08:18:03 -0500</pubDate>
<description><![CDATA[Hard economic times can be a blessing in disguise if the "down time" is utilized wisely. Take this opportunity to clarify your brand and your message so you are ready to shine when brighter days return.]]></description>
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<title>Learning From McCain's Biggest Branding Mistake</title>
<link>http://EzineArticles.com/1627274</link>
<guid>http://EzineArticles.com/1627274</guid>
<pubDate>Wed, 29 Oct 2008 19:25:04 -0500</pubDate>
<description><![CDATA[To learn more about company branding, look no farther than a good political race. How a candidate positions himself or herself can provide valuable lessons for business owners looking to "own" a position in their industry.]]></description>
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<title>Branding Basics - The Top Five Warning Signs It's Time to Hire a Company Naming Consultant</title>
<link>http://EzineArticles.com/1494301</link>
<guid>http://EzineArticles.com/1494301</guid>
<pubDate>Tue, 16 Sep 2008 15:55:19 -0500</pubDate>
<description><![CDATA[To name or not to name. Discover these five warning signs that indicate it's time for professional naming help.]]></description>
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<title>How to Keep Your Company Branding Current (And Profitable!)</title>
<link>http://EzineArticles.com/1488656</link>
<guid>http://EzineArticles.com/1488656</guid>
<pubDate>Mon, 15 Sep 2008 13:39:08 -0500</pubDate>
<description><![CDATA[The one constant in business is change. Nearly every product, service or solution gets replaced by something newer, better, and "different-er" than before. Take mobile texting for example.]]></description>
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<title>The Number One Question to Ask When Naming a New Business</title>
<link>http://EzineArticles.com/1317221</link>
<guid>http://EzineArticles.com/1317221</guid>
<pubDate>Fri, 11 Jul 2008 14:14:51 -0500</pubDate>
<description><![CDATA[Naming a new business is one of the most important decisions a business owner makes. Before taking the leap, ask yourself and your marketing team, this one vital question.]]></description>
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<title>The #1 Tagline Mistake to Avoid When Branding a Business</title>
<link>http://EzineArticles.com/856378</link>
<guid>http://EzineArticles.com/856378</guid>
<pubDate>Thu, 29 Nov 2007 13:16:30 -0600</pubDate>
<description><![CDATA[An effective tagline can make or break a company or product. Learn the most important mistake to avoid when crafting this all important part of your brand identity.]]></description>
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<title>The Power of Brand Filters - Tips For Better Company and Product Naming</title>
<link>http://EzineArticles.com/740628</link>
<guid>http://EzineArticles.com/740628</guid>
<pubDate>Thu, 20 Sep 2007 16:36:23 -0500</pubDate>
<description><![CDATA[Is your company naming project at a dead end? Follow these simples steps to get your business naming assignment back on track, with the simple help of brand filters.]]></description>
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<title>How to Find the Perfect Domain Name For Your Internet Business</title>
<link>http://EzineArticles.com/607110</link>
<guid>http://EzineArticles.com/607110</guid>
<pubDate>Fri, 15 Jun 2007 14:09:15 -0500</pubDate>
<description><![CDATA[Let's face it -- finding a good domain name is tough these days. Over 100 million domains have already been registered, and from all accounts, the trend is not likely to stop soon. So what's an aspiring internet entrepreneur to do?]]></description>
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<title>Top 4 Reasons Why Article Marketing is a Complete Waste of Time</title>
<link>http://EzineArticles.com/432540</link>
<guid>http://EzineArticles.com/432540</guid>
<pubDate>Fri, 26 Jan 2007 13:32:34 -0600</pubDate>
<description><![CDATA[Over the course of the past two years, I've encouraged a wide number of clients and friends to utilize article writing as part of their overall marketing strategy. For a number of reasons this potentially effective strategy can completely fail. Here are the top four offenders.]]></description>
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<title>Monster Amazon Crocs - Why Creative Brand Names Work Best</title>
<link>http://EzineArticles.com/425088</link>
<guid>http://EzineArticles.com/425088</guid>
<pubDate>Sun, 21 Jan 2007 12:57:07 -0600</pubDate>
<description><![CDATA[Avoid the most common company naming mistake of all - purely descriptive names. Find out how to use the power of evocative words to create high impact, high recall brand names.]]></description>
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<title>Revitalize Your Brand For a Better (And More Profitable) New Year</title>
<link>http://EzineArticles.com/395985</link>
<guid>http://EzineArticles.com/395985</guid>
<pubDate>Tue, 26 Dec 2006 09:53:41 -0600</pubDate>
<description><![CDATA[Healthy brand names require periodic checkups. See if your company is suffering any of these branding ailments.]]></description>
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<title>What the Holidays Teach Us About Branding</title>
<link>http://EzineArticles.com/360272</link>
<guid>http://EzineArticles.com/360272</guid>
<pubDate>Wed, 15 Nov 2006 14:55:51 -0600</pubDate>
<description><![CDATA[If your company were a holiday, how would it be celebrated? Take a few lessons from the timeless traditions of the holidays and infuse your company with meaning.]]></description>
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<title>The Hidden Dangers of Achievement - How Getting Ahead Can Put You Behind</title>
<link>http://EzineArticles.com/355790</link>
<guid>http://EzineArticles.com/355790</guid>
<pubDate>Sat, 11 Nov 2006 14:28:28 -0600</pubDate>
<description><![CDATA[Putting a company's focus on merely moving forward can have disastrous results. Discover the importance of listening and adapting to change.]]></description>
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<title>Build Company Value by Building a Brand</title>
<link>http://EzineArticles.com/345836</link>
<guid>http://EzineArticles.com/345836</guid>
<pubDate>Fri, 03 Nov 2006 05:00:49 -0600</pubDate>
<description><![CDATA[The intangible value of a brand name can bring higher margins, profits and value. So instead of just building a business, here's why to build a brand.]]></description>
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<title>The Five Key Steps to Naming an Internet Business</title>
<link>http://EzineArticles.com/333356</link>
<guid>http://EzineArticles.com/333356</guid>
<pubDate>Fri, 20 Oct 2006 07:36:35 -0500</pubDate>
<description><![CDATA[Properly naming an online company can make the difference between disaster and success. Discover these five steps for creating internet business names that work!]]></description>
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<title>You Name It! The Complete &quot;How-To&quot; Guide For Naming a New Business</title>
<link>http://EzineArticles.com/322848</link>
<guid>http://EzineArticles.com/322848</guid>
<pubDate>Tue, 10 Oct 2006 09:37:41 -0500</pubDate>
<description><![CDATA[Naming a business just got easy! Discover the 8 essential steps needed to create great company names.]]></description>
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<title>Organic Naming - Creating Company and Products Names With Deep Roots</title>
<link>http://EzineArticles.com/295274</link>
<guid>http://EzineArticles.com/295274</guid>
<pubDate>Mon, 11 Sep 2006 09:26:16 -0500</pubDate>
<description><![CDATA[How to create natural, intuitive business and company names that resonate with your customers. In an age of artificial and coined naming, this naming strategy can often produce a memorable brand name that really works.]]></description>
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<title>Dig a Deeper Well - How to Tap the Power of Your Brand Image</title>
<link>http://EzineArticles.com/261621</link>
<guid>http://EzineArticles.com/261621</guid>
<pubDate>Sat, 05 Aug 2006 20:22:21 -0500</pubDate>
<description><![CDATA[Getting the most from your company's brand requires more than knowing what you do. It requires an understanding of who you are.]]></description>
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<title>Why Weird Words Make Great Brand Names</title>
<link>http://EzineArticles.com/177974</link>
<guid>http://EzineArticles.com/177974</guid>
<pubDate>Thu, 13 Apr 2006 06:50:42 -0500</pubDate>
<description><![CDATA[When creating a truly great company name, the number one consideration should be the level of "engagement." "Engagement?" you ask incredulously.]]></description>
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<title>American Inventors Could Use Some Branding Help!</title>
<link>http://EzineArticles.com/173918</link>
<guid>http://EzineArticles.com/173918</guid>
<pubDate>Fri, 07 Apr 2006 09:10:47 -0500</pubDate>
<description><![CDATA[If you are one of the mesmerized millions who have tuned into the hit reality show American Inventor, you probably witnessed the importance of first impressions and the power of branding. It only took seconds for the panel of judges to start formulating opinions on the worth and merit of the inventions, often based on nothing more than the product name and a brief introduction. A good example was the child psychologist who created an invention she named a "Tizzy".]]></description>
</item>
<item>
<title>The Power of Storytelling to Build a Better Brand</title>
<link>http://EzineArticles.com/170871</link>
<guid>http://EzineArticles.com/170871</guid>
<pubDate>Sat, 01 Apr 2006 06:27:04 -0600</pubDate>
<description><![CDATA[Every good brand has a good story behind it. Discover how to create a compelling story that will have customers asking for more.]]></description>
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<item>
<title>What Every Customer Truly Wants - And How You Can Provide It!</title>
<link>http://EzineArticles.com/147938</link>
<guid>http://EzineArticles.com/147938</guid>
<pubDate>Sun, 19 Feb 2006 17:01:26 -0600</pubDate>
<description><![CDATA[It finally hit me this week what every single client, customer, person and patron truly  wants -- and it's not what we're giving them. What we're giving people is details,  lots of details. They come in the form of product specifications, a list of attributes,  qualities, claims, guarantees, and service promises.]]></description>
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<item>
<title>Nurture Your Brand and Grow More Business</title>
<link>http://EzineArticles.com/141161</link>
<guid>http://EzineArticles.com/141161</guid>
<pubDate>Tue, 07 Feb 2006 13:16:50 -0600</pubDate>
<description><![CDATA[Branding is not a static thing. Perceptions change and with it fortunes. Tend to your brand image and gain even more market share.]]></description>
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<title>Branding Basics - &quot;Own&quot; a Word and Become a &quot;Monster&quot;!</title>
<link>http://EzineArticles.com/140294</link>
<guid>http://EzineArticles.com/140294</guid>
<pubDate>Mon, 06 Feb 2006 12:44:39 -0600</pubDate>
<description><![CDATA[Is it possible to actually "own" a word in everyone's mind? The short answer is "Yes!"]]></description>
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<item>
<title>Discover Your Brand's &quot;Pivot Point&quot; to Power Future Growth</title>
<link>http://EzineArticles.com/134470</link>
<guid>http://EzineArticles.com/134470</guid>
<pubDate>Wed, 25 Jan 2006 21:33:08 -0600</pubDate>
<description><![CDATA[Knowing your brand's "pivot point" or key promise can make the difference between  growing more profits or growing more problems.  Find out why customers are really  buying from you, and how to give them more.]]></description>
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<item>
<title>Magnetize Your Brand and Attract More Customers</title>
<link>http://EzineArticles.com/121241</link>
<guid>http://EzineArticles.com/121241</guid>
<pubDate>Tue, 03 Jan 2006 10:59:48 -0600</pubDate>
<description><![CDATA[Discover how to "magnetize" your brand and attract more customers with less effort. What makes a company brand magnetic -- one that effortlessly attracts customers, revenue, media attention and employees alike? A quick examination of the laws of nature will reveal the answers...]]></description>
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<item>
<title>Transform Your Business Name Into a Brand Name</title>
<link>http://EzineArticles.com/95344</link>
<guid>http://EzineArticles.com/95344</guid>
<pubDate>Mon, 14 Nov 2005 07:26:17 -0600</pubDate>
<description><![CDATA[It's easy to think that because you have a name, logo and tag line, that you have a brand. But corporate identity is just the first step of building a brand image. The name, logo and tag line are two dimensional elements in a three dimensional world.]]></description>
</item>
<item>
<title>Your Brand is Your Promise! (So What Are You Promising?)</title>
<link>http://EzineArticles.com/61245</link>
<guid>http://EzineArticles.com/61245</guid>
<pubDate>Thu, 18 Aug 2005 05:57:11 -0500</pubDate>
<description><![CDATA[Brands are simply the promise we make to our customers. Knowing what we are promising will ensure we keep our clients trust, confidence and loyalty.]]></description>
</item>
<item>
<title>Tips For Creating Brilliant Business Names</title>
<link>http://EzineArticles.com/56961</link>
<guid>http://EzineArticles.com/56961</guid>
<pubDate>Fri, 05 Aug 2005 05:28:40 -0500</pubDate>
<description><![CDATA[Tips, tricks and techniques used by professional branding firms for creating great business names. Discover the key components for developing effective, memorable and lasting business names.]]></description>
</item>
<item>
<title>Marketing Essentials: The 15 Second Elevator Speech</title>
<link>http://EzineArticles.com/56620</link>
<guid>http://EzineArticles.com/56620</guid>
<pubDate>Thu, 04 Aug 2005 07:32:24 -0500</pubDate>
<description><![CDATA[Make the most of that 15 second window of opportunity, when asked about your business. Tips for creating an elevator speech that will have them pushing the "hold door" button...]]></description>
</item>
<item>
<title>Top Eight Mistakes to Avoid When Naming Your Business</title>
<link>http://EzineArticles.com/55786</link>
<guid>http://EzineArticles.com/55786</guid>
<pubDate>Wed, 03 Aug 2005 07:32:15 -0500</pubDate>
<description><![CDATA[Naming a business is among the most crucial factors in starting a new enterprise. Avoiding these costly eight naming mistakes can help you find the "perfect" company name.]]></description>
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