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<title>Rick Sloboda - EzineArticles Expert Author</title>
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<pubDate>Wed, 15 Feb 2012 07:44:15 -0600</pubDate>
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<copyright>Copyright 2012 EzineArticles.com - All Rights Reserved.</copyright>
<description><![CDATA[Rick Sloboda is a Senior Web Copywriter at Webcopyplus,  which helps businesses boost traffic, leads and sales with optimized web copy.

Clients range from independent retailers to some of the world's largest service providers, including AT&T (formerly Cingular) Quest Diagnostics and Scotia Bank.

Rick advocates clear, concise and objective website content that promotes readability and usability, and conducts web content studies with organizations in Europe and the U.S., including Yale University.

He speaks frequently at Web-related forums and seminars, including Small Business BC, Content Convergence & Integration, SUCCESS and HRMA.]]></description>
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<title>10 Sci-Fi Points of Inspiration For Website Design</title>
<link>http://EzineArticles.com/2063613</link>
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<pubDate>Fri, 06 Mar 2009 11:21:09 -0600</pubDate>
<description><![CDATA[Lacking inspiration for your latest website design? Escape from reality, and fuse fantasy and technology by looking to these intoxicating Sci-Fi TV shows.]]></description>
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<title>Turning Internet Leads Into Sales</title>
<link>http://EzineArticles.com/1212664</link>
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<pubDate>Tue, 03 Jun 2008 10:13:53 -0500</pubDate>
<description><![CDATA[Showing consumers respect turns browsers into buyers. Yet, when consumers reach out, their inquiries often seem to fall on deaf ears. In the digital age, a prompt response is anticipated - always. And when it's not delivered, it can easily kill the sale. Fortunately, marketing firms are providing a host of innovative solutions to assist businesses with customer acquisition cycles on and off the Internet.]]></description>
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<title>13 Reasons Why Most Businesses Fail</title>
<link>http://EzineArticles.com/777869</link>
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<pubDate>Fri, 12 Oct 2007 13:05:44 -0500</pubDate>
<description><![CDATA[For any business - online or not - the odds are stacked against success. In fact, sources indicate as many as nine out of 10 businesses fail within five years. What are the treacherous traits that are responsible for the demise of most businesses? Following are answers by some of the most renowned business experts of our times.]]></description>
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<title>Kids And Quality Website Content</title>
<link>http://EzineArticles.com/777857</link>
<guid>http://EzineArticles.com/777857</guid>
<pubDate>Fri, 12 Oct 2007 13:02:36 -0500</pubDate>
<description><![CDATA[Raising children helps hone your web writing skills. They curiously ask questions and hang on your every word, forcing 'plain talk' in the simplest form. While website content shouldn't necessarily cater to toddlers, simple language does go a long way to promote readability and usability. ]]></description>
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<title>Passion, Talent, Specialization - Equals Success</title>
<link>http://EzineArticles.com/673220</link>
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<pubDate>Mon, 06 Aug 2007 14:25:07 -0500</pubDate>
<description><![CDATA[Those who tap into their raw talents and passion get ahead further and faster in the ever-expanding Web world.]]></description>
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<title>Treat Online Guests With Respect</title>
<link>http://EzineArticles.com/661220</link>
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<pubDate>Thu, 26 Jul 2007 16:54:46 -0500</pubDate>
<description><![CDATA[Does your website grant your customers respect? Review the following checklist to find out. 
]]></description>
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<title>Is Your Website Content Self-Centered?</title>
<link>http://EzineArticles.com/644461</link>
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<pubDate>Mon, 16 Jul 2007 14:21:43 -0500</pubDate>
<description><![CDATA[Does your website content merely brag about your company's "industry leading" products, features and services? If so, you might be boring your visitors and helping out your competition.]]></description>
</item>
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<title>Is Flash Hurting Your Business Website?</title>
<link>http://EzineArticles.com/623294</link>
<guid>http://EzineArticles.com/623294</guid>
<pubDate>Thu, 28 Jun 2007 10:46:42 -0500</pubDate>
<description><![CDATA[Did you know Flash-based sites and intros can hurt your business?
Find out how, and what you should do.]]></description>
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<item>
<title>&quot;Super Spider&quot; Grabs Google's Attention</title>
<link>http://EzineArticles.com/584098</link>
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<pubDate>Wed, 30 May 2007 12:23:11 -0500</pubDate>
<description><![CDATA[A Melbourne start-up claiming it will soon unleash the Web's first "true real-time search engine" has grabbed the attention of search engine giant Google. ]]></description>
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<item>
<title>How To Dance With Google</title>
<link>http://EzineArticles.com/571764</link>
<guid>http://EzineArticles.com/571764</guid>
<pubDate>Mon, 21 May 2007 13:24:26 -0500</pubDate>
<description><![CDATA[Millions of websites attempt to seduce Google and its competitors to score high search engine rankings. But what is the best path to this lucrative romance?
]]></description>
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<title>Delegate Or Die: 6 Steps For Business Growth</title>
<link>http://EzineArticles.com/552457</link>
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<pubDate>Mon, 07 May 2007 14:29:45 -0500</pubDate>
<description><![CDATA[To achieve business growth, you need to focus on your strengths and hire others to take care of the rest. Unfortunately, entrepreneurs often fail to employ this fundamental business growth strategy. Following are six steps to help you delegate successfully. 
]]></description>
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<title>Internet Users Choose Speed And Readability Over Appearance - Web Poll</title>
<link>http://EzineArticles.com/536150</link>
<guid>http://EzineArticles.com/536150</guid>
<pubDate>Thu, 26 Apr 2007 15:38:43 -0500</pubDate>
<description><![CDATA[More than 93 per cent of Internet users indicated they favour speed and readability over appearance when visiting websites, according to a recent online poll conducted by Webcopyplus. ]]></description>
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<item>
<title>Are Web Users Dense?</title>
<link>http://EzineArticles.com/496964</link>
<guid>http://EzineArticles.com/496964</guid>
<pubDate>Fri, 23 Mar 2007 16:14:43 -0500</pubDate>
<description><![CDATA[Clients and students frequently question why website writing should hover around a grade eight level.
]]></description>
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<item>
<title>How To Get Read On The World Wide Web</title>
<link>http://EzineArticles.com/496955</link>
<guid>http://EzineArticles.com/496955</guid>
<pubDate>Fri, 23 Mar 2007 16:12:42 -0500</pubDate>
<description><![CDATA[When writing web copy for the all-too-noisy World Wide Web, nothing is more powerful than simplicity. As a result, your web copy messages need to be clearly defined and concise.
]]></description>
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<item>
<title>15 Fixes For A Failing Website</title>
<link>http://EzineArticles.com/446498</link>
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<pubDate>Tue, 13 Feb 2007 11:02:41 -0600</pubDate>
<description><![CDATA[Employ these 15 tactics to improve your search engine rankings, engage visitors and convert more sales.
]]></description>
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<title>Three Building Blocks To A Successful Business Website</title>
<link>http://EzineArticles.com/430801</link>
<guid>http://EzineArticles.com/430801</guid>
<pubDate>Sat, 27 Jan 2007 14:28:24 -0600</pubDate>
<description><![CDATA[Are you planning to build or update a business website? The following three questions will save you time, money and frustration, and help you get the results you want. ]]></description>
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<title>Is Your Business Out Of Site? Employ The Ultimate Marketing Tool</title>
<link>http://EzineArticles.com/417552</link>
<guid>http://EzineArticles.com/417552</guid>
<pubDate>Wed, 17 Jan 2007 15:35:50 -0600</pubDate>
<description><![CDATA[With the rapid expansion of the digital economy, the web site is conceivably the most powerful marketing and sales tool you can employ. Find out what a web site can do for you. ]]></description>
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<item>
<title>Seven Webcopy Essentials To Boost Sales In 2007: How To Engage Online Visitors</title>
<link>http://EzineArticles.com/399116</link>
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<pubDate>Wed, 03 Jan 2007 16:26:17 -0600</pubDate>
<description><![CDATA[Relevant webcopy is the key to engaging your  website's visitors and converting more sales in 2007. Be sure to employ the following webcopy tactics.]]></description>
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<title>SEO copywriting for spiders: Nourishing the logical needs of search engine spiders</title>
<link>http://EzineArticles.com/392855</link>
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<pubDate>Fri, 29 Dec 2006 09:27:53 -0600</pubDate>
<description><![CDATA[A satisfied spider can spin you a healthy bottom line. If your copy writing is not spider friendly, you're missing out on one of the most powerful, cost-effective ways to achieve online presence: search engine optimization (SEO).
]]></description>
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<item>
<title>Writing For The Web - Nourish The Spider, Engage The Human</title>
<link>http://EzineArticles.com/383336</link>
<guid>http://EzineArticles.com/383336</guid>
<pubDate>Wed, 20 Dec 2006 10:58:34 -0600</pubDate>
<description><![CDATA[When you're writing for the web, you answer to two masters: humans and spiders. For your website to reach its full potential, your web writing needs to appeal to the emotional needs of your target audience as well as the logical needs of search engine spiders.]]></description>
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