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<title>Roger C. Parker - EzineArticles Expert Author</title>
<link>http://EzineArticles.com/expert/Roger_C._Parker</link>
<pubDate>Wed, 15 Feb 2012 07:38:26 -0600</pubDate>
<image><title>Roger C. Parker - EzineArticles Expert Author</title>
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<copyright>Copyright 2012 EzineArticles.com - All Rights Reserved.</copyright>
<description><![CDATA[Roger C. Parker is a best-selling author, coach, and consultant who helps others write books, find new readers, and sell more books. He encourages everyone to develop their writing skills: "Writing is everyone's second job!" His own 38 books have sold over 1.6 million copies in 36 languages around the world. Although best known as the author of several best-selling nonfiction books, like the New York Times-praised Looking Good in Print: A Guide to Basic Design for Desktop Publishing and the original Microsoft Office for Windows for Dummies series, Roger is a teacher at heart. He "teaches" from several platforms, ... ]]></description>
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<title>Sell More Books by Using Mindmaps to Plan, Write, Promote, and Profit From From Your Book</title>
<link>http://EzineArticles.com/2167988</link>
<guid>http://EzineArticles.com/2167988</guid>
<pubDate>Thu, 02 Apr 2009 15:03:08 -0500</pubDate>
<description><![CDATA[Mind mapping software, like Mindjet's MindManager, help authors sell more books by making it easier to plan, write, promote, and profit from their book. Book sales and author profits go up when authors have planned every aspect of their book before beginning to write. Mind mapping helps authors plan their book by making it easier to analyze their intended readers, their book's competition, and the most appropriate publishing option. Mind maps helps author write easier and faster by permitting authors to display the contents of their book with varying degrees of detail. Mind maps also help authors track their progress writing their book. Finally, mind maps help authors plan how they are going to profit from their book.]]></description>
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<item>
<title>How Authors Can Use Reader Personas to Sell More Books</title>
<link>http://EzineArticles.com/2153729</link>
<guid>http://EzineArticles.com/2153729</guid>
<pubDate>Thu, 02 Apr 2009 09:13:16 -0500</pubDate>
<description><![CDATA[This article describes the 4 essential parts of reader personas intended to help authors sell more books identifying the key characteristics and information needs of their book's primary and secondary market segments. Personas are writing tools that, unfortunately, many authors are not aware of. Personas are website usability tools that have authors can use as book planning tools. Reader personas are fictional profiles, or composites, describing the characteristics and information needs of various market segments. Reader personas help authors write books that their readers want to read, rather than writing a book containing information that readers may not care about. As always, planning at the start of a project is the best way to prepare for a successful outcome.]]></description>
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<title>5 Essential Books About Writing That Belong in Every Author's Library</title>
<link>http://EzineArticles.com/2153087</link>
<guid>http://EzineArticles.com/2153087</guid>
<pubDate>Thu, 02 Apr 2009 09:13:06 -0500</pubDate>
<description><![CDATA[Although there are hundreds of "how to write" books on the market, these typically focus on specific tasks, like writing or promotion, rather than stress universal principles. Many fail because they either focus on tools, but don't provide a perspective. Others focus on perspective, but don't provide useful implementation advice. Based on my experience interviewing hundreds of authors, writing my own 38 books, and personal book coaching, I've identified 5 books that universal principles as well as provide specific advice. These books are the ones I recommend at my Published & Profitable website, as well as recommend to my book coaching clients who want to plan, write, promote, and profit from a book.]]></description>
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<item>
<title>How to Use Stories to Attract and Engage More Readers to Your Articles, Books, &amp; Newsletter</title>
<link>http://EzineArticles.com/2158532</link>
<guid>http://EzineArticles.com/2158532</guid>
<pubDate>Wed, 01 Apr 2009 09:26:58 -0500</pubDate>
<description><![CDATA[The best way to successfully build your brand by writing articles is to use the power of stories to attract and engage more readers to your information-based articles, blogs, books, and newsletters. Relevant information, by itself, is not enough to attract and engage readers. For your message to be read and understood, you have to package information in a way that compels readers to pay attention. The best way to do this is to add stories to your ideas. This article describes 5 ways you can increase the effectiveness of your your marketing and branding communications by adding stories.]]></description>
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<item>
<title>The 7 Essentials That Agents &amp; Publishers Want to See in an Author's Platform</title>
<link>http://EzineArticles.com/2158839</link>
<guid>http://EzineArticles.com/2158839</guid>
<pubDate>Wed, 01 Apr 2009 09:16:46 -0500</pubDate>
<description><![CDATA[An author's platform is one of the first things that today's literary agents and publisher acquisition editors look for when they receive a query letter or book proposal. Agents and publishers want to see evidence of an author's ability to market and promote their book online. They are often as interested in an author's platform as they are interested in evidence of the proposed book's uniqueness and compelling content. Writing quality cannot compensate for a lack of a strong platform. Authors must create strong online platforms that eliminate any doubt about their ability to market and promote their books. The starting point is to understand the 7 essential elements of a successful author platform described in this article. By understanding the 7 essentials, you'll be better able to evaluate the effectiveness of your existing online presence and make any necessary improvements.]]></description>
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<item>
<title>4 Ways Authors Can Talk Themselves Out of Writer's Block</title>
<link>http://EzineArticles.com/2153496</link>
<guid>http://EzineArticles.com/2153496</guid>
<pubDate>Tue, 31 Mar 2009 15:07:30 -0500</pubDate>
<description><![CDATA[Writer's block is an often feared, but easily-avoided, obstacle that can torpedo an author's progress on their book. Writer's block is characterized by an author's apparent inability to write anything meaningful. Authors can prevent writer's block by committing to short, daily, writing sessions and creating a detailed content plan for their book. If writer's block strikes, however, authors can overcome it by talking. This article describes 4 ways authors can talk their way out of writer's block and resume progress on their book.]]></description>
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<item>
<title>Tips For Authors Who Want to Save Time by Targeting Agents and Publishers Likely to Want Their Book</title>
<link>http://EzineArticles.com/2153976</link>
<guid>http://EzineArticles.com/2153976</guid>
<pubDate>Tue, 31 Mar 2009 10:43:51 -0500</pubDate>
<description><![CDATA[Authors can avoid the delays and frustration that often results from randomly approaching potential literary agents and book publishers. Instead, authors should research previous books in their field and identify the names of the specific agents and publishers who have been involved with previous books in their area of interest. By targeting the right agents and publishers, authors will enjoy a higher-than-average chance of success. This approach is also likely to result in more referrals from the agents and publishers they approach. By using the methods described in this article, authors can increase their possibilities of success and get publisher faster.]]></description>
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<item>
<title>5 Ways Authors Can Find Out Who is Buying Their Books in Order to Sell More Books in the Future</title>
<link>http://EzineArticles.com/2148969</link>
<guid>http://EzineArticles.com/2148969</guid>
<pubDate>Mon, 30 Mar 2009 14:30:07 -0500</pubDate>
<description><![CDATA[Authors must find out who their readers are, in order to build profitable lasting relationships with them. Identifying readers who buy books from bookstores and independent distributors is usually impossible. The solution is for authors to use password-protected pages and permission-based marketing techniques, such as downloadable incentives, to encourage readers to visit their website and exchange their names and contact information in exchange for bonus content. Authors can choose from among 5 types of bonus content to use as bonus content incentives. By setting up a reader retention system, authors can efficiently and cost-effectively market new books, information products, and services to their readers and keep them engaged.]]></description>
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<title>How I'm Going to Write 100 Articles in 100 Days</title>
<link>http://EzineArticles.com/2145324</link>
<guid>http://EzineArticles.com/2145324</guid>
<pubDate>Fri, 27 Mar 2009 11:16:15 -0500</pubDate>
<description><![CDATA[I am committed to writing 100 articles in 100 days. In this article, I am going to describe how I'm going to accomplish my goal by teaching myself how to write as efficiently as possible. Writing efficiency is based on scheduling my writing, knowing what I am going to write about before I start writing, creating a structure for each article, and by keeping my files as organized as possible. In order to maintain my motivation, I am going share my progress by blogging and Twittering about each of the articles I write during this 100 day marathon.]]></description>
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<item>
<title>How to Write a Book When You Think You Don't Have Time to Write a Book</title>
<link>http://EzineArticles.com/2138236</link>
<guid>http://EzineArticles.com/2138236</guid>
<pubDate>Thu, 26 Mar 2009 15:31:39 -0500</pubDate>
<description><![CDATA[Lack of time is the most common reason for not writing a book. But, each year, hundreds of thousands of new books appear written by authors, whose days--like yours--only contain 24 hours. I've interviewed hundreds of authors who have written books. These books have opened doors of opportunity that have changed their author's lives by positioning them as experts in their field. This article summarizes the 5 basic principles that you can help you set up a writing system that will leverage your available time. These principles can spell the difference between writing a book or just dreaming about getting published.]]></description>
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<title>How to Sell More Books by Choosing a Title That Speaks Directly to Your Reader's Needs</title>
<link>http://EzineArticles.com/1764365</link>
<guid>http://EzineArticles.com/1764365</guid>
<pubDate>Tue, 09 Dec 2008 15:38:20 -0600</pubDate>
<description><![CDATA[Do your book titles speak directly to your readers by identifying their goals or the tasks readers want to accomplish? The words in your book titles can play a major role in selling more books and finding more readers. In particular, verbs in book titles can describe your book's benefits, position your book relative to the competition, and add urgency to their purchase. There are two types of verbs you can use in titles: imperative verbs and gerunds (or "action" verbs). You can use either type of verb can be used in book titles that emphasize your book's benefits and compel immediate action.]]></description>
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<title>Choose Book Titles Based on Metaphors to Sell More Books and Find More Readers</title>
<link>http://EzineArticles.com/1759414</link>
<guid>http://EzineArticles.com/1759414</guid>
<pubDate>Tue, 09 Dec 2008 08:32:56 -0600</pubDate>
<description><![CDATA[Metaphors form the basis of titles of many successful books and book series. Titles based on well-chosen metaphors sell more books and find more readers. Metaphors are instantly recognizable and tell stories that prospective readers can instantly relate to. When you choose a metaphor-based title for your book, you're able to establish instant familiarity and position the books in the prospective reader's mind. Your book benefits from the reader's pre-existing responses to the metaphor. Titles based on metaphors have established profitable brands for their authors, brands that have lasted decades. In several cases, a single metaphor-based book title have evolved into brands that have extended into a series containing hundreds of individual titles.]]></description>
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<title>Find More Readers and Sell More Books With Titles That Engage Your Reader's Curiosity</title>
<link>http://EzineArticles.com/1744001</link>
<guid>http://EzineArticles.com/1744001</guid>
<pubDate>Tue, 02 Dec 2008 15:22:48 -0600</pubDate>
<description><![CDATA[If you want to find more readers and sell more books, you must choose a title that immediately engages your prospective reader's attention and compels them to take the next step and learn more. That's why the titles of many bestselling nonfiction books are intended to arouse the prospective reader's curiosity.]]></description>
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<title>Increase Sales of Your Book by Choosing a Title That Positions it Relative to the Competition</title>
<link>http://EzineArticles.com/1741723</link>
<guid>http://EzineArticles.com/1741723</guid>
<pubDate>Tue, 02 Dec 2008 14:17:33 -0600</pubDate>
<description><![CDATA[One of the best ways you can increase your nonfiction book's sales and find new readers is to choose a title that positions your book relative to its competition. The position you choose can be based on your book's philosophy, who your intended readers are, or whom your intended reader's are not! Positioning is especially important for books intended to create brands that form the basis of an ongoing series of follow-up books and information products plus creates endless opportunities, such as speaking, training, and workshops, for your business. Successful brands based on strong positions can last for decades.]]></description>
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<title>How to Increase Book Sales and Make Your Book Irresistible by Adding Details to Your Titles</title>
<link>http://EzineArticles.com/1741327</link>
<guid>http://EzineArticles.com/1741327</guid>
<pubDate>Tue, 02 Dec 2008 13:44:38 -0600</pubDate>
<description><![CDATA[Nonfiction book titles succeed to the extent their titles promise desired change to a specific target market. "Promise" and "target" titles increase  book sales by finding new readers, online and in bookstores. You can further the ability of your book's title to increase book sales and find new readers by adding details to your titles.]]></description>
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<title>To Increase Book Sales, Choose a Book Title That Describes Your Intended Readers</title>
<link>http://EzineArticles.com/1739836</link>
<guid>http://EzineArticles.com/1739836</guid>
<pubDate>Tue, 02 Dec 2008 13:10:29 -0600</pubDate>
<description><![CDATA[Book publishing success is based on titles that sell. One of the easiest ways to increase book sales and ensure your title will find new readers is to choose a title that clearly target, or identify, your intended readers. Your goal is to create a flash of immediate recognition--or identification--when a prospective reader encounters your title online or in a bookstore. You want the prospect to think, "The author is one of us: he clearly understands what I'm putting up with or trying to accomplish!" Included are examples of targeted titles that have sold well over a long periods of time while creating successful brands for their authors.]]></description>
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<title>Increase Book Sales and Find New Readers With a Title That Promises Change</title>
<link>http://EzineArticles.com/1733726</link>
<guid>http://EzineArticles.com/1733726</guid>
<pubDate>Tue, 02 Dec 2008 08:13:50 -0600</pubDate>
<description><![CDATA[The easiest way to increase sales of a nonfiction and find new readers is to begin with a title that clearly describes the benefits your book offers. Prospective book buyers searching online or in bookstores are looking for change. In most cases, readers are searching for books that will help them either solve a problem or achieve a desired goal. To sell more books, choose a title that clearly describes the specific type of change your intended readers want. Titles that target desired change will increase your book's sales by attracting the right readers and convincing them that your book is the one they should buy.]]></description>
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<title>Seven Easy Steps to Boost Your Professional Image With Adobe</title>
<link>http://EzineArticles.com/21762</link>
<guid>http://EzineArticles.com/21762</guid>
<pubDate>Sun, 18 Jun 2006 05:08:18 -0500</pubDate>
<description><![CDATA[Often-overlooked commands can boost sales and project a more professional image. Adobe Acrobat Distiller is one of today's most effective tools. Using Acrobat, you can distribute attractive and easy-...]]></description>
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<title>4 Questions to Answer Before Contacting a Book Agent</title>
<link>http://EzineArticles.com/21812</link>
<guid>http://EzineArticles.com/21812</guid>
<pubDate>Sat, 19 Mar 2005 12:00:00 -0600</pubDate>
<description><![CDATA[Obtaining agency representation is your first step toward getting profitably published. Most publishers won't even look at unsolicited manuscripts. But, before approaching an agent to represent you ...]]></description>
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<title>Writing a Book's Marketing Plan For Maximum Profit</title>
<link>http://EzineArticles.com/21811</link>
<guid>http://EzineArticles.com/21811</guid>
<pubDate>Sat, 19 Mar 2005 12:00:00 -0600</pubDate>
<description><![CDATA[Much has been written about book proposals. But less has been written about book marketing plans. This is wrong! What happens after your book is published has a great deal to do with whether you become...]]></description>
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<title>The 10 Commandments of Guerrilla Marketing Design</title>
<link>http://EzineArticles.com/21782</link>
<guid>http://EzineArticles.com/21782</guid>
<pubDate>Sat, 19 Mar 2005 12:00:00 -0600</pubDate>
<description><![CDATA[Guerrilla Marketing Design is more an attitude than a system of do's and don'ts. It's an attitude that emphasizes the efficient and memorable delivery of information.  -First Commandment: Purposeful ...]]></description>
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<title>The 8 Biggest Newsletter Marketing Mistakes</title>
<link>http://EzineArticles.com/21781</link>
<guid>http://EzineArticles.com/21781</guid>
<pubDate>Sat, 19 Mar 2005 12:00:00 -0600</pubDate>
<description><![CDATA[Newsletter publishing has always made a lot of sense. It makes sense for firms to target their advertising dollars to clients and prospects that have expressed interest in their products and services...]]></description>
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<title>The 12 Most Common Newsletter Design Mistakes</title>
<link>http://EzineArticles.com/21780</link>
<guid>http://EzineArticles.com/21780</guid>
<pubDate>Sat, 19 Mar 2005 12:00:00 -0600</pubDate>
<description><![CDATA[Your newsletter's success depends on its design. An attractive, easy to read newsletter encourages readers to pay attention to your message. However, cluttered, hard to read newsletters discourage re...]]></description>
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<title>7 Ways to Become an Obvious Expert in Your Field</title>
<link>http://EzineArticles.com/21753</link>
<guid>http://EzineArticles.com/21753</guid>
<pubDate>Sat, 19 Mar 2005 12:00:00 -0600</pubDate>
<description><![CDATA[Obvious Experts enjoy a compelling advantage over their competition; they're the first ones thought of when there's a challenge to be addressed. Obvious Experts are resources whose advice and experti...]]></description>
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<title>Send Postcards To Save Money and Cut Through E-mail Clutter</title>
<link>http://EzineArticles.com/20956</link>
<guid>http://EzineArticles.com/20956</guid>
<pubDate>Tue, 15 Mar 2005 12:00:00 -0600</pubDate>
<description><![CDATA[Use your computer to send personalized color postcards in quantities of 1 to 1,000.  Print on demand postcards are here. You can quickly, easily, and economically use your computer to prepare and add...]]></description>
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<title>How to Use Humor to Increase Sales</title>
<link>http://EzineArticles.com/13156</link>
<guid>http://EzineArticles.com/13156</guid>
<pubDate>Sat, 05 Feb 2005 11:36:21 -0600</pubDate>
<description><![CDATA[Using cartoons can help brand your marketing and drive home important messages. Although surprisingly inexpensive to acquire, humor can be one of your most powerful marketing tools. Humor puts your r...]]></description>
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<title>Save Time and Boost Profits with Free Content</title>
<link>http://EzineArticles.com/13150</link>
<guid>http://EzineArticles.com/13150</guid>
<pubDate>Sat, 05 Feb 2005 11:03:10 -0600</pubDate>
<description><![CDATA[Public domain gives you a head start creating ebooks, ecourses, newsletters, teleconferences, website content and email registration incentives you need to keep in constant touch with clients and pro...]]></description>
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<title>Proofreading for Profits</title>
<link>http://EzineArticles.com/12429</link>
<guid>http://EzineArticles.com/12429</guid>
<pubDate>Mon, 31 Jan 2005 20:33:47 -0600</pubDate>
<description><![CDATA[How to avoid simple mistakes that can undermine your credibility.]]></description>
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<title>How to Avoid the 11 Biggest Mistakes of First Time Authors</title>
<link>http://EzineArticles.com/11913</link>
<guid>http://EzineArticles.com/11913</guid>
<pubDate>Fri, 28 Jan 2005 12:58:21 -0600</pubDate>
<description><![CDATA[A book can, indeed, change your life. But you must take charge; take a proactive role in promoting and leveraging its success. ]]></description>
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<title>3 Money-Making Reasons for Displaying Your Newsletters on Your Website</title>
<link>http://EzineArticles.com/11898</link>
<guid>http://EzineArticles.com/11898</guid>
<pubDate>Fri, 28 Jan 2005 12:48:17 -0600</pubDate>
<description><![CDATA[Seeing is believing. Unless your website visitors can experience your newsletter and appreciate its value, they're unlikely to join your opt-in, email list. By posting your newsletter on your website, you encourage more visitors to subscribe and you drive more profitable traffic to your website each month.]]></description>
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<title>5 Ways to Mine Gold From Your Testimonials</title>
<link>http://EzineArticles.com/11901</link>
<guid>http://EzineArticles.com/11901</guid>
<pubDate>Fri, 28 Jan 2005 12:42:18 -0600</pubDate>
<description><![CDATA[One often-overlooked asset of your business is the testimonials you receive from happy, satisfied customers. Most businesses receive favorable customer comments and testimonials, but few translate these powerful marketing weapons into additional sales.

Testimonials work because customer comments are more credible than your words. When you say something about your business, your words are viewed as claims. But when your customer says them, their words are viewed as truth.]]></description>
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<title>Convert Your Newsletters into Immediate Cash</title>
<link>http://EzineArticles.com/11904</link>
<guid>http://EzineArticles.com/11904</guid>
<pubDate>Fri, 28 Jan 2005 12:32:19 -0600</pubDate>
<description><![CDATA[One-Page Newsletters can do more than help you keep in constant touch with clients and prospects and educate them to desire your products and services. Each issue can also generate immediate sales!]]></description>
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<title>5 Ways to Educate Your Prospects for More Sales</title>
<link>http://EzineArticles.com/11899</link>
<guid>http://EzineArticles.com/11899</guid>
<pubDate>Fri, 28 Jan 2005 12:20:18 -0600</pubDate>
<description><![CDATA[It's impossible to sell a product or service without demand - no matter how low the price or how big the discount. Education-Based Marketing creates demand by showing the prospects why they need your products and services, how to make intelligent buying decisions, and how to best use it after they buy.]]></description>
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<title>Covering All The Bases: How to Make Sure Your Newsletter Gets Opened and Read</title>
<link>http://EzineArticles.com/11912</link>
<guid>http://EzineArticles.com/11912</guid>
<pubDate>Fri, 28 Jan 2005 12:09:21 -0600</pubDate>
<description><![CDATA[It's not enough to prepare and distribute a monthly newsletter, one that offers information of genuine value to your market. You also have to make sure your newsletter gets opened and read! Covering letters provide reasons for recipients to open, download and read your newsletter each month.]]></description>
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<title>7 Ways to Use Website Audio in Your Marketing Arsenal</title>
<link>http://EzineArticles.com/11902</link>
<guid>http://EzineArticles.com/11902</guid>
<pubDate>Fri, 28 Jan 2005 12:09:19 -0600</pubDate>
<description><![CDATA[Most visitors to your website are using computers with audio capabilities. Recently introduced techniques make it easy to take advantage of this capability. In the past, web audio was primarily decorative, consisting of musical fanfares or other clich?d sound effects. Now, you can use audio to multiply the impact of your message and create stronger bonds with your visitors.]]></description>
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<title>Six Steps to Creating Online Presentations for Telephone Selling</title>
<link>http://EzineArticles.com/3028</link>
<guid>http://EzineArticles.com/3028</guid>
<pubDate>Wed, 27 Oct 2004 15:51:59 -0500</pubDate>
<description><![CDATA[How much extra money could you make by closing just one or two additional sales a day?  You can double, or even triple, the effectiveness of your telephone selling by showing prospects why they should buy from you, instead of just telling them.]]></description>
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<title>How to Convert Telephone Calls into Powerful Presentations</title>
<link>http://EzineArticles.com/854</link>
<guid>http://EzineArticles.com/854</guid>
<pubDate>Fri, 13 Aug 2004 06:40:27 -0500</pubDate>
<description><![CDATA[ You can multiply your ability to persuade by 400%, whether your audience is 1 or 100.  Web-based presentations add a visual element to teleconferences. Instead of just talking to prospects, you can simultaneously show them and tell them. According to a Wharton Business School study, this dual mode communication makes your message up to four times more effective than using just your voice.
Present from your office: ]]></description>
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