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<title>Ron Strand - EzineArticles Expert Author</title>
<link>http://EzineArticles.com/expert/Ron_Strand</link>
<pubDate>Tue, 14 Feb 2012 19:22:22 -0600</pubDate>
<image><title>Ron Strand - EzineArticles Expert Author</title>
<link>http://EzineArticles.com/expert/Ron_Strand</link>
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<copyright>Copyright 2012 EzineArticles.com - All Rights Reserved.</copyright>
<description><![CDATA[After a 20 year career in marketing, communications and campaign management, I am enjoying my roles as a teacher and consultant.  I am with the Faculty of Communications Studies at Mount Royal University, where I also teach in the online nonprofit management program. My consulting work is focused on research, fund development,  communications and writing online courses. I am working on a doctorate degree in distance education.]]></description>
<lastBuildDate>Wed, 22 Dec 2010 17:20:21 -0600</lastBuildDate>
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<title>Marketing Plans for Nonprofit Organizations - Introduction</title>
<link>http://EzineArticles.com/5592688</link>
<guid>http://EzineArticles.com/5592688</guid>
<pubDate>Wed, 22 Dec 2010 17:20:21 -0600</pubDate>
<description><![CDATA[An online marketing course that is a part of the certificate program in nonprofit management just finished. We had some great discussions with many good questions and issues raised by the participants. While these are fresh on my mind, and because I have a few days off, I thought I would try to write a bit about marketing and pr practices applied to nonprofit organizations.]]></description>
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<title>Fundraising Principles and Practice - Book Review</title>
<link>http://EzineArticles.com/5592555</link>
<guid>http://EzineArticles.com/5592555</guid>
<pubDate>Wed, 22 Dec 2010 16:25:02 -0600</pubDate>
<description><![CDATA[Most books about fundraising tend to be how-to books that prescribe certain a formula for raising money. There is another genre that provide overviews of basic methods. I have found very few books that delve a bit deeper into the theories and principles that drive fundraising.]]></description>
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<item>
<title>How to Use Social Media in a Capital Fundraising Campaign</title>
<link>http://EzineArticles.com/5353511</link>
<guid>http://EzineArticles.com/5353511</guid>
<pubDate>Thu, 11 Nov 2010 09:10:06 -0600</pubDate>
<description><![CDATA[It is important that communications strategies and tactics used by the campaign organizers match the needs and objectives of each phase of the campaign. Starting a communication strategy early lays a groundwork that can be built on as the campaign progresses. Methods and strategies can be in place by the time the campaign has a public launch so the focus and access can easily be shifted to suit a broader audience.]]></description>
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<title>Temporary Problems Will Improve Fund Development Results</title>
<link>http://EzineArticles.com/5353500</link>
<guid>http://EzineArticles.com/5353500</guid>
<pubDate>Thu, 11 Nov 2010 09:09:49 -0600</pubDate>
<description><![CDATA[Donors tend to respond best to causes that present a reasonable solution to a temporary problem. Some causes inherently contain this message. Any cause that involves disaster relief is usually presented as urgent but reasonable solutions needed for a temporary problem.]]></description>
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<title>Donors Are More Likely to Give to People Like Them</title>
<link>http://EzineArticles.com/5353589</link>
<guid>http://EzineArticles.com/5353589</guid>
<pubDate>Thu, 11 Nov 2010 09:00:42 -0600</pubDate>
<description><![CDATA[Everyone has a self-image. This image includes the type of societal group we belong to or aspire to belong to. It includes factors like the type of neighborhood we are a part of, an ethnic heritage, a cultural heritage, level of education, type of work we do and our gender.]]></description>
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<item>
<title>Understanding What It Means to Have a Good Organizational Reputation</title>
<link>http://EzineArticles.com/5353575</link>
<guid>http://EzineArticles.com/5353575</guid>
<pubDate>Thu, 11 Nov 2010 08:59:57 -0600</pubDate>
<description><![CDATA[Research shows that there is a positive correlation between fund development for non profitable organizations and their reputation. Probably research isn't needed to know something most people would grasp intuitively. A good reputation will increase donations.]]></description>
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<item>
<title>Opportunities for Multiple Non Profitable Organization Brands</title>
<link>http://EzineArticles.com/5353559</link>
<guid>http://EzineArticles.com/5353559</guid>
<pubDate>Thu, 11 Nov 2010 08:37:17 -0600</pubDate>
<description><![CDATA[Research has shown a positive correlation between fund development results for non profitable organizations and brand recognition. Greater brand recognition translates to fundraising success. But it is important to recognize that most non profitable organizations will have multiple brands.]]></description>
</item>
<item>
<title>The Strategic Increase of Awareness for Your Cause</title>
<link>http://EzineArticles.com/5353539</link>
<guid>http://EzineArticles.com/5353539</guid>
<pubDate>Thu, 11 Nov 2010 08:36:54 -0600</pubDate>
<description><![CDATA[Increasing awareness about a non profitable organization or a cause will improve fundraising results and increase donations. Likely most people know and accept this adage as fact. Usually increasing awareness is thought of in terms of media and making media choices that will reach a broad audience.]]></description>
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<item>
<title>Trends in Cause-Related Marketing</title>
<link>http://EzineArticles.com/5353523</link>
<guid>http://EzineArticles.com/5353523</guid>
<pubDate>Thu, 11 Nov 2010 08:31:15 -0600</pubDate>
<description><![CDATA[Cause-related marketing is a partnership between a non profitable organization and a business that raises money for the nonprofit by connecting a portion of the sales price of a product to a charitable donation. There are various versions of this type of arrangement. Some new trends are emerging that could potentially benefit global charities.]]></description>
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<title>Portray the Recipients of Charity to Maximize Fundraising Results</title>
<link>http://EzineArticles.com/5353484</link>
<guid>http://EzineArticles.com/5353484</guid>
<pubDate>Thu, 11 Nov 2010 08:29:15 -0600</pubDate>
<description><![CDATA[There is an old adage that people give to people, not organizations. Effective fundraisers know that communicating who benefits from donations and how those people benefit will improve fundraising results. Your success can be improved even more if you portray the recipients of your organizations programs and services in the right way.]]></description>
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<item>
<title>Using Urgency in Fundraising Appeals</title>
<link>http://EzineArticles.com/5353471</link>
<guid>http://EzineArticles.com/5353471</guid>
<pubDate>Thu, 11 Nov 2010 08:29:02 -0600</pubDate>
<description><![CDATA[Some expression of urgency is necessary for most fundraising appeals. If there is no urgency, donors tend to put off the decision to donate. But if the same expression of urgency is repeated too often, it will lose its impact. So you have to change it. Urgency can take many forms.]]></description>
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<item>
<title>How to Use Writing Prompts</title>
<link>http://EzineArticles.com/5344730</link>
<guid>http://EzineArticles.com/5344730</guid>
<pubDate>Tue, 09 Nov 2010 10:05:26 -0600</pubDate>
<description><![CDATA[No matter how much or how often you write, ideas can sometimes be hard to come by. Turning to writing prompts can help. Writing prompts will help you find writing ideas and get the writing process started.]]></description>
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<item>
<title>25 Things I Have Learned About Fund Development</title>
<link>http://EzineArticles.com/5347796</link>
<guid>http://EzineArticles.com/5347796</guid>
<pubDate>Mon, 08 Nov 2010 21:15:43 -0600</pubDate>
<description><![CDATA[1. Fundraising is really hard. If you expect the worst, you will likely try harder.]]></description>
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<item>
<title>How to Write a Persuasive Speech</title>
<link>http://EzineArticles.com/5347721</link>
<guid>http://EzineArticles.com/5347721</guid>
<pubDate>Mon, 08 Nov 2010 20:53:41 -0600</pubDate>
<description><![CDATA[From time to time just about everyone is called upon to deliver a persuasive speech. Whatever the occasion, knowing how to write a persuasive speech will turn an obligation into an opportunity. Based on some of the great speeches of history, here is a format for how to write a persuasive speech.]]></description>
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<title>Market Research and Feasibility Study Completed in One Morning</title>
<link>http://EzineArticles.com/5337244</link>
<guid>http://EzineArticles.com/5337244</guid>
<pubDate>Mon, 08 Nov 2010 16:24:31 -0600</pubDate>
<description><![CDATA[Often we think that market research and feasibility studies are something small business can't afford. Here's a story about how a small business person found an opportunity to take his business to the next level with a market research and feasibility study that was completed in one morning.]]></description>
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<title>Think About This Principle When Considering a Merger</title>
<link>http://EzineArticles.com/5336809</link>
<guid>http://EzineArticles.com/5336809</guid>
<pubDate>Mon, 08 Nov 2010 15:49:33 -0600</pubDate>
<description><![CDATA[Early in my career, I spent several years with a control systems company and can remember going to presentations on the future of information processing where wise people predicted the age of the supercomputer utility. Massive computers would store data and users would have accounts with the companies that owned these machines and log in using dumb terminals in their homes, access the information they needed, then log off.  This prediction actually came to be but only for a very brief time and then distributed networks, what we now call the Internet emerged as the distinct winner.]]></description>
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<title>Smashable Nonprofit Brands</title>
<link>http://EzineArticles.com/5336751</link>
<guid>http://EzineArticles.com/5336751</guid>
<pubDate>Mon, 08 Nov 2010 15:31:31 -0600</pubDate>
<description><![CDATA[Most experts agree that distinctive branding of products, services and companies is part of successful marketing. This is true for nonprofit organizations as well. Research shows that brand recognition will help attract funds in the from of grants and donations and help them communicate information about their services.]]></description>
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<title>Don't Be Afraid of Life Insurance</title>
<link>http://EzineArticles.com/5333052</link>
<guid>http://EzineArticles.com/5333052</guid>
<pubDate>Mon, 08 Nov 2010 14:57:15 -0600</pubDate>
<description><![CDATA[We were at a dinner party recently with four couples, all in their middle years of life. At one point, the subject of conversation somehow turned to life insurance. Two of the couples stated that they were adamantly opposed to life insurance.]]></description>
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<title>Consumers Benefit From Changes In Life Insurance</title>
<link>http://EzineArticles.com/5333020</link>
<guid>http://EzineArticles.com/5333020</guid>
<pubDate>Mon, 08 Nov 2010 14:56:24 -0600</pubDate>
<description><![CDATA[There is an old saying that information is power. There is no more graphic illustration of the truth of this saying than the effect the Internet has had on life insurance rates. Before the Internet, consumers typically bought insurance from an agent that represented one company or from an insurance broker who represented five or six companies.]]></description>
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<title>Instructions Should Be Clear and Easy to Read - Maybe Not</title>
<link>http://EzineArticles.com/5332993</link>
<guid>http://EzineArticles.com/5332993</guid>
<pubDate>Fri, 05 Nov 2010 17:24:14 -0500</pubDate>
<description><![CDATA[Almost everything I've ever read about writing instructions and directions emphasizes clarity, reading ease and legibility. This seems to be the accepted best practice for writing something that you want people to follow. But recent research suggests that these methods may not be best.]]></description>
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<title>Online Auction to Name Your School</title>
<link>http://EzineArticles.com/5327917</link>
<guid>http://EzineArticles.com/5327917</guid>
<pubDate>Thu, 04 Nov 2010 22:09:46 -0500</pubDate>
<description><![CDATA[Naming facilities, or sponsorship, is a form of advertising, used by many companies. Many stadiums and arenas are named in this way, providing a stream of cash flow to the owners of the buildings or the sports teams that play in them. This fundraising technique is most often associated with large, high profile buildings and institutions, but can also be used as a school fundraising idea.]]></description>
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<title>Avoid Fundraiser Burnout</title>
<link>http://EzineArticles.com/5327899</link>
<guid>http://EzineArticles.com/5327899</guid>
<pubDate>Thu, 04 Nov 2010 21:00:41 -0500</pubDate>
<description><![CDATA[Burnout is a manifestation of prolonged stress. It tends to be different from reactions to short-term extreme stress like post-traumatic stress disorder. Symptoms may not be as severe, but can still have devastating consequences.]]></description>
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<title>Using Metrics in Fund Development Planning</title>
<link>http://EzineArticles.com/5327882</link>
<guid>http://EzineArticles.com/5327882</guid>
<pubDate>Thu, 04 Nov 2010 20:57:24 -0500</pubDate>
<description><![CDATA[If you are developing a fundraising plan for a nonprofit organization, you have to make some assumptions. You will have to justify these assumptions to your Board. Most nonprofit organizations have Boards with high expectations.]]></description>
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<title>Branding and Grocery Lists</title>
<link>http://EzineArticles.com/5261671</link>
<guid>http://EzineArticles.com/5261671</guid>
<pubDate>Mon, 25 Oct 2010 15:05:34 -0500</pubDate>
<description><![CDATA[About four years ago I was at a conference. One of the speakers was the president of a large shopping mall company in the US (they own about 20 malls). I don't have a background in retail, so I was interested in the insights he had in marketing in that business sector.]]></description>
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<title>Blog World in Las Vegas</title>
<link>http://EzineArticles.com/5258042</link>
<guid>http://EzineArticles.com/5258042</guid>
<pubDate>Mon, 25 Oct 2010 14:25:48 -0500</pubDate>
<description><![CDATA[In conjunction with the New Media conference in Las Vegas in October 2010, the Blog Expo was an interesting array of services targeting bloggers. I had a chance for a quick walk through of this trade show, curious to see what would be offered. In many ways, it was like any other trade show, with some notable exceptions.]]></description>
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<title>Confusion About Nonprofit Organizations</title>
<link>http://EzineArticles.com/5257975</link>
<guid>http://EzineArticles.com/5257975</guid>
<pubDate>Mon, 25 Oct 2010 14:15:10 -0500</pubDate>
<description><![CDATA[There is often a lot of confusion about what is meant by the terms nonprofit organization and voluntary sector. The problem is a deficit of language. For some reason, probably the diversity of the types of organizations we are talking about, we (English speaking people) have chosen to describe these organizations in terms of what they are not - nonprofit, meaning non-business and non-government.]]></description>
</item>
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<title>Three Creativity Apps I Like</title>
<link>http://EzineArticles.com/5259358</link>
<guid>http://EzineArticles.com/5259358</guid>
<pubDate>Mon, 25 Oct 2010 13:59:00 -0500</pubDate>
<description><![CDATA[Idle moments waiting in line at the grocery store, at the dentist or an airport can become a useful time for brainstorming new ideas with one of these creative iPhone apps. Even if you don't get the brainwave of the century, fooling around with them will at least lower your stress level. You never know what you might come up with after a few minutes of fooling around with these apps.]]></description>
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<item>
<title>Two Ways to Use Entertainment Sites for Marketing</title>
<link>http://EzineArticles.com/5257793</link>
<guid>http://EzineArticles.com/5257793</guid>
<pubDate>Mon, 25 Oct 2010 13:53:59 -0500</pubDate>
<description><![CDATA[Entertainment sites are more than entertainment. These sites can be an important marketing tool, both for promotion of products and also for researching the demographic characteristics of the users that the site attracts. Research has shown that an increase in user participation in communications positively increases user knowledge and interest.]]></description>
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<title>How a Nonprofit Organization Improved Customer Service</title>
<link>http://EzineArticles.com/5257867</link>
<guid>http://EzineArticles.com/5257867</guid>
<pubDate>Mon, 25 Oct 2010 13:42:02 -0500</pubDate>
<description><![CDATA[Frank, a recently retired business person volunteered to manage a food bank that served needy people in a small city of about 40,000. He was determined to use a customer service strategy in his approach to management. It was different from what the organization was used to, but this approach had worked for him in the past, so he persisted.]]></description>
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<item>
<title>How I Completed Mapping the Humane Genome</title>
<link>http://EzineArticles.com/5241650</link>
<guid>http://EzineArticles.com/5241650</guid>
<pubDate>Thu, 21 Oct 2010 14:40:08 -0500</pubDate>
<description><![CDATA[I was asked to stand and wave to the crowd, which I did to thunderous applause. I felt a bit conspicuous turning to face the 1000 or so people behind me. When I sat down, I read on the LED that I had just completed mapping the human genome. The audience applauded again as I stood for a final wave.]]></description>
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<title>How Social Media Worked for Calgary's New Mayor</title>
<link>http://EzineArticles.com/5240470</link>
<guid>http://EzineArticles.com/5240470</guid>
<pubDate>Wed, 20 Oct 2010 19:05:37 -0500</pubDate>
<description><![CDATA[Calgary, a city of about a million people in western Canada, elected a new mayor this week. Naheed Nenshi beat two other leading candidates by a wide margin after trailing in the early polls. One of the keys to success for Nenshi was the well-planned and executed social media strategy from the beginning stages of the campaign.]]></description>
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<title>Ideas for Differentiation of Nonprofit Brands</title>
<link>http://EzineArticles.com/5211800</link>
<guid>http://EzineArticles.com/5211800</guid>
<pubDate>Tue, 19 Oct 2010 09:13:18 -0500</pubDate>
<description><![CDATA[Brands gain strength and equity because of their association with product attributes and associated company attributes like reliability and customer service. Nonprofit brands must express "value-dimensions" as much as program attributes. But illumination of the organization's values leads to the problem of brand differentiation. Research shows that there are four dimensions that can be used to differentiate a nonprofit organization brand.]]></description>
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<title>Using TV To Teach Social Psychology</title>
<link>http://EzineArticles.com/5206888</link>
<guid>http://EzineArticles.com/5206888</guid>
<pubDate>Mon, 18 Oct 2010 09:32:42 -0500</pubDate>
<description><![CDATA[The TV show Seinfeld was unique in that it provided an exaggerated or sarcastic examination of virtually every possible social interaction. This makes the show a useful teaching tool for various principles of social psychology. The show is available on DVD and I make use of at least one of the episodes just about every term.]]></description>
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<title>25 Ways to Increase Awareness for Your Cause</title>
<link>http://EzineArticles.com/5214005</link>
<guid>http://EzineArticles.com/5214005</guid>
<pubDate>Fri, 15 Oct 2010 22:34:22 -0500</pubDate>
<description><![CDATA[Nonprofit organizations often have the monumental task of raising awareness for a cause with a limited budget for promotion. Here's 25 ideas for low cost or no cost ways to raise awareness.]]></description>
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<title>A New Old Way To Look At Organizational Change</title>
<link>http://EzineArticles.com/5206683</link>
<guid>http://EzineArticles.com/5206683</guid>
<pubDate>Fri, 15 Oct 2010 16:26:47 -0500</pubDate>
<description><![CDATA[Change is difficult often to achieve in the workplace and in organizations. There are numerous theories about how to recognize when change is necessary and the process that should be employed in order to bring about change. This brief article does not develop a theory as much as it just puts forward a way of looking at change in organizations that might be considered.]]></description>
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<title>Email Marketing Overload</title>
<link>http://EzineArticles.com/5193604</link>
<guid>http://EzineArticles.com/5193604</guid>
<pubDate>Thu, 14 Oct 2010 10:42:05 -0500</pubDate>
<description><![CDATA[A couple of years ago, I set up a Gmail account with the sole purpose of using it when I wanted something free and had to provide an email address. I had not checked this email account for a while and was surprised at what I found.]]></description>
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<title>Communication Dynamics of Meetings</title>
<link>http://EzineArticles.com/5182085</link>
<guid>http://EzineArticles.com/5182085</guid>
<pubDate>Tue, 12 Oct 2010 20:11:37 -0500</pubDate>
<description><![CDATA[Organizations are formed by the negotiation of relationships through conversation. These relationships are never static but continually negotiated and renegotiated. These positions are continually renegotiated as power is asserted, defended and redefined. Therefore, power, which can be defined as the ability to successfully take action and command action, comes, in part, from the success achieved through the negotiation of relationships through conversation.]]></description>
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<title>Don't Control Employees, Give Them Feedback</title>
<link>http://EzineArticles.com/5181989</link>
<guid>http://EzineArticles.com/5181989</guid>
<pubDate>Tue, 12 Oct 2010 20:08:07 -0500</pubDate>
<description><![CDATA[Feedback control technology has been underused to control human behaviour and information technology has been overused. This situation has evolved because general systems theory has become widely accepted as a predominant organizational theory over cybernetics, the organizational theory derived from feedback control theory. But control of information makes organizations more complex and less productive. Increase productivity with feedback systems.]]></description>
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<title>What If Howard Hughes Had an iPhone</title>
<link>http://EzineArticles.com/5182064</link>
<guid>http://EzineArticles.com/5182064</guid>
<pubDate>Tue, 12 Oct 2010 20:04:57 -0500</pubDate>
<description><![CDATA[Our economies, and societies with them, are moving through radical and unalterable change, it makes sense that our paradigm of what constitutes organization should also change. Perhaps the methods of communicating and organizing that we are moving towards are more natural than what has been the norm in the past.]]></description>
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<title>Communication Is Changing Community</title>
<link>http://EzineArticles.com/5182031</link>
<guid>http://EzineArticles.com/5182031</guid>
<pubDate>Tue, 12 Oct 2010 17:24:05 -0500</pubDate>
<description><![CDATA[Some people say that we are experiencing a decline in our community spirit. But we are in a period of transition which will lead to different ways of organizing and relating to each other in community.]]></description>
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<title>The Aura of Digital Visual Art</title>
<link>http://EzineArticles.com/5181979</link>
<guid>http://EzineArticles.com/5181979</guid>
<pubDate>Tue, 12 Oct 2010 16:04:34 -0500</pubDate>
<description><![CDATA[The theory that the aura of original art is lost when it is reproduced may not be applicable in the digital age. I argue that digital art, art that inherently has properties meant for reproduction, maintains its aura when it is reproduced.]]></description>
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<title>Sources of Free Slogans</title>
<link>http://EzineArticles.com/5141953</link>
<guid>http://EzineArticles.com/5141953</guid>
<pubDate>Tue, 05 Oct 2010 11:42:02 -0500</pubDate>
<description><![CDATA[We tend to know instinctively when words have the right ring to them. Often, turning these words into a winning slogan is just a matter of putting a well know phrase into a new context or changing a catch phrase slightly to make it fit a new application. Ideas for free slogans can be found in a number of different places.]]></description>
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<title>Three Ways to Get Slogan Ideas</title>
<link>http://EzineArticles.com/5140298</link>
<guid>http://EzineArticles.com/5140298</guid>
<pubDate>Mon, 04 Oct 2010 15:22:54 -0500</pubDate>
<description><![CDATA[Coming up with a unique slogan can be a challenge. Your employees and customers can be your best resources for creating slogan ideas. Here's three simple ways to get their ideas working for you.]]></description>
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<title>How One-Upmanship Can Help You Create Slogans</title>
<link>http://EzineArticles.com/5139253</link>
<guid>http://EzineArticles.com/5139253</guid>
<pubDate>Mon, 04 Oct 2010 15:15:37 -0500</pubDate>
<description><![CDATA[People love to tell stories about their work experiences. Usually if some workers get together in an informal situation they will spontaneously start telling stories about their worst customer, their most dangerous job or the most difficult problem they solved. These stories can be an invaluable source of ideas for anyone creating slogans or employee communications.]]></description>
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<item>
<title>New Ideas About an Old Theory</title>
<link>http://EzineArticles.com/5142030</link>
<guid>http://EzineArticles.com/5142030</guid>
<pubDate>Mon, 04 Oct 2010 14:53:00 -0500</pubDate>
<description><![CDATA[A theory of communication that has been around for about 60 years may provide some insights into how organizations can develop and apply their brands. The theory provides a rationale for organizations that are built around digital communication can create something that lasts for generations.]]></description>
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<title>Cover All Your Communication Bases - Tell Stories, Promise Press, Draw Graphs, and Bold and Bullet</title>
<link>http://EzineArticles.com/5139199</link>
<guid>http://EzineArticles.com/5139199</guid>
<pubDate>Mon, 04 Oct 2010 14:52:01 -0500</pubDate>
<description><![CDATA[Different communication styles appeal to different personality types. This isn't exactly news, but it is something that is easy to forget about when producing business communications like proposals and presentations. There are many different assessment tools designed to assess personality types. Each of these divide people into various personality categories. For the sake of simplicity, I like to think in terms of four basic types.]]></description>
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<title>Create Great Images With iPhone Photo Apps</title>
<link>http://EzineArticles.com/5093831</link>
<guid>http://EzineArticles.com/5093831</guid>
<pubDate>Fri, 24 Sep 2010 20:49:13 -0500</pubDate>
<description><![CDATA[Photo apps can make taking photos with your iPhone more fun. Expand your creativity with the ability to use different light, interesting effects, mimic other types of cameras and play with the photos after you take them. I like taking several pictures of the same scene or person using different apps and different settings.]]></description>
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<item>
<title>Fundraising or Fund Development - What's the Difference?</title>
<link>http://EzineArticles.com/460403</link>
<guid>http://EzineArticles.com/460403</guid>
<pubDate>Mon, 19 Feb 2007 15:21:29 -0600</pubDate>
<description><![CDATA[The terms fundraising and fund development are bantered about almost interchangeably.  But, there is a difference. But, there is a difference. Fundraising is probably the easiest of the two terms to define. Fund development is a bit less straight-forward and a bit more of an abstract concept.]]></description>
</item>
<item>
<title>Extend Your Brand With The Right Campaign Slogan</title>
<link>http://EzineArticles.com/460417</link>
<guid>http://EzineArticles.com/460417</guid>
<pubDate>Mon, 19 Feb 2007 15:17:00 -0600</pubDate>
<description><![CDATA[A slogan is essentially the same as a brand. It does more than describe the product or company. It leaves a lasting imprint in the listener's or viewer's mind.]]></description>
</item>
<item>
<title>Seven Event Management Tips for Fundraisers</title>
<link>http://EzineArticles.com/305800</link>
<guid>http://EzineArticles.com/305800</guid>
<pubDate>Thu, 21 Sep 2006 04:58:31 -0500</pubDate>
<description><![CDATA[Staging a special event is a reliable method for fundraising and a part of the strategic marketing for a nonprofit organization. This article contains some practical advice for event planning, promotion and management. ]]></description>
</item>
<item>
<title>Is Article Writing Old School?</title>
<link>http://EzineArticles.com/293381</link>
<guid>http://EzineArticles.com/293381</guid>
<pubDate>Fri, 08 Sep 2006 06:46:32 -0500</pubDate>
<description><![CDATA[While looking at the pictures of the various article writers on EzineArticles, I noticed something I didn't expect. Article writers tend to be an older crowd. Older users, who have been schooled in traditional ways, reading and writing books, adapt naturally to narrative content for websites. Yet, the most popular sites on the net tend to be dominated by young age groups. It may be possible that two distinct Internet cultures have emerged.]]></description>
</item>
<item>
<title>Be Sure To Use Industry Metrics in Your Business Plan</title>
<link>http://EzineArticles.com/270908</link>
<guid>http://EzineArticles.com/270908</guid>
<pubDate>Thu, 17 Aug 2006 08:22:15 -0500</pubDate>
<description><![CDATA[If you are a writing a strategic marketing plan for your new business, you have to make some assumptions.  For those assumptions to have some credibility, you should be aware of industry metrics. Unless the business you are starting is truly the first of its kind on the planet, you should be able to find some metrics. ]]></description>
</item>
<item>
<title>Advertising Risk - Social Proof Overpowers Authority</title>
<link>http://EzineArticles.com/265201</link>
<guid>http://EzineArticles.com/265201</guid>
<pubDate>Thu, 10 Aug 2006 11:27:02 -0500</pubDate>
<description><![CDATA[A mountain bike ride, a near encounter with a bear and ignoring warning signs, taught me something about how people respond to risk advertising and communication. When assessing risk, social proof tends to be a more powerful motivation than authority. ]]></description>
</item>
<item>
<title>Is Golf Tournament Sponsorship an Effective Form of Advertising?</title>
<link>http://EzineArticles.com/263634</link>
<guid>http://EzineArticles.com/263634</guid>
<pubDate>Tue, 08 Aug 2006 16:27:34 -0500</pubDate>
<description><![CDATA[In addition to supporting a worthy cause, golf tournament sponsorship represents an opportunity for effective advertising. It can be an important part of a strategic marketing plan. This article contains some anecdotal evidence to support this theory.
]]></description>
</item>
<item>
<title>5 Top Tips for Planning a Successful Golf Tournament</title>
<link>http://EzineArticles.com/258991</link>
<guid>http://EzineArticles.com/258991</guid>
<pubDate>Wed, 02 Aug 2006 15:28:23 -0500</pubDate>
<description><![CDATA[A golf tournament can be an important part of the strategic marketing for a nonprofit organization. These are my top 5 tips for planning a successful golf tournament.]]></description>
</item>
<item>
<title>Your Mission Statement May Not Make a Good Introduction</title>
<link>http://EzineArticles.com/251219</link>
<guid>http://EzineArticles.com/251219</guid>
<pubDate>Mon, 31 Jul 2006 14:58:07 -0500</pubDate>
<description><![CDATA[Many organizations use their mission statement as an introduction when writing sales letters or website copy. Using your mission statement may not position your organization. Here are four things you should be sure to include in your introduction to ensure it fits with the strategic marketing of a nonprofit organization.]]></description>
</item>
<item>
<title>Nonprofit Organizations More Interested in Ideas Than Plans</title>
<link>http://EzineArticles.com/250789</link>
<guid>http://EzineArticles.com/250789</guid>
<pubDate>Fri, 28 Jul 2006 09:49:53 -0500</pubDate>
<description><![CDATA[Search terms related to fundraising and business show a major difference between interest in ideas and interest in plans. This may indicate that people are not engaged in strategic planning for nonprofit organizations. Business, on the other hand, shows more interest in planning.]]></description>
</item>
<item>
<title>The Paradox of Website Design</title>
<link>http://EzineArticles.com/153876</link>
<guid>http://EzineArticles.com/153876</guid>
<pubDate>Tue, 07 Mar 2006 10:05:07 -0600</pubDate>
<description><![CDATA[The dynamic tension between database and narrative is a paradox of the Internet and has an effect on strategic Internet marketing. The ability to store, organize and retrieve co-existing with the sum of all human utterances. On another scale, even when designing and writing for the simplest of websites, some reconciliation between the "natural enemies" must occur.]]></description>
</item>
<item>
<title>Why Shouldn't Charities Use Proven Marketing Techniques?</title>
<link>http://EzineArticles.com/132405</link>
<guid>http://EzineArticles.com/132405</guid>
<pubDate>Mon, 23 Jan 2006 13:29:43 -0600</pubDate>
<description><![CDATA[Charities are sometimes criticized for using marketing techniques that have proven to be effective for business.  Why shouldn't charities use techniques that work? After all, the same consumers that we trust to make intelligent choices are the potential donors charities are seeking. Strategic marketing for a nonprofit organization is just as important as it is for a business.]]></description>
</item>
<item>
<title>Your Website Strategy Should Be Based on Two Questions</title>
<link>http://EzineArticles.com/132409</link>
<guid>http://EzineArticles.com/132409</guid>
<pubDate>Mon, 23 Jan 2006 13:02:47 -0600</pubDate>
<description><![CDATA[Most of website communications strategies can be based on the answers to two questions: Who is using the Internet? How are they using the Internet?]]></description>
</item>
<item>
<title>Websites - Why Many May Be Better Than One</title>
<link>http://EzineArticles.com/111454</link>
<guid>http://EzineArticles.com/111454</guid>
<pubDate>Tue, 13 Dec 2005 08:41:48 -0600</pubDate>
<description><![CDATA[Websites that are all things to all people may not be doing the best job for your business or the strategic marketing for a nonprofit organization. A better strategy may be to develop new sites that meet the needs of specific audiences for specific purposes.]]></description>
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