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<title>Susan H - EzineArticles Expert Author</title>
<link>http://EzineArticles.com/expert/Susan_H</link>
<pubDate>Wed, 16 May 2012 06:02:42 -0500</pubDate>
<image><title>Susan H - EzineArticles Expert Author</title>
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<copyright>Copyright 2012 EzineArticles.com - All Rights Reserved.</copyright>
<description><![CDATA[Susan Hamilton is a freelance copywriter working out of the Richardson/Dallas, Texas area. A member of the Zero To Sixty Marketing team, she works with the best in the business providing industry specific Internet and print copy, top of the line graphic art, photography, and complete Web site design to small businesses nationwide. Her passion for the small, home-based, and service industry businesses stems from 22 years of experience in those arenas. Other extensive experience includes volunteer work with both children and educators, organic gardening, and a lifetime of physical fitness.]]></description>
<lastBuildDate>Wed, 02 Nov 2011 12:37:16 -0500</lastBuildDate>
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<title>5 Reasons to List Your Company Now</title>
<link>http://EzineArticles.com/6663640</link>
<guid>http://EzineArticles.com/6663640</guid>
<pubDate>Wed, 02 Nov 2011 12:37:16 -0500</pubDate>
<description><![CDATA[Online directory marketers are an aggressive bunch, and locally operated businesses get bombarded with their promises day in and day out. They make a lot of claims about getting your company found easily on search engines and mobile technology, but can you really expect them to represent you in the best light?]]></description>
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<item>
<title>Plugins Are Valuable Enhancements For Local Business Websites</title>
<link>http://EzineArticles.com/6631971</link>
<guid>http://EzineArticles.com/6631971</guid>
<pubDate>Wed, 19 Oct 2011 14:41:35 -0500</pubDate>
<description><![CDATA[CMS websites, or Content Management Systems, are proving to be not only popular, but necessary for small and local businesses worldwide. The improved functionality offered by plugins makes designing highly interactive websites possible and affordable for most businesses.]]></description>
</item>
<item>
<title>Do What Your Clients Tell You They Need</title>
<link>http://EzineArticles.com/5762591</link>
<guid>http://EzineArticles.com/5762591</guid>
<pubDate>Fri, 21 Jan 2011 16:26:41 -0600</pubDate>
<description><![CDATA[What to do next? What's your company's next big thing?]]></description>
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<item>
<title>Branding Is Easy to Get Wrong</title>
<link>http://EzineArticles.com/5418451</link>
<guid>http://EzineArticles.com/5418451</guid>
<pubDate>Tue, 23 Nov 2010 12:49:25 -0600</pubDate>
<description><![CDATA[No matter how well you've thought out your branding, when it comes to social media and link building, it's very easy to get it wrong. When you're working for clients and doing your day-to-day company management, thinking out the details of your brand marketing strategy can get hedged out with other priorities.]]></description>
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<item>
<title>Don't Sacrifice Quality for Keywords</title>
<link>http://EzineArticles.com/5331235</link>
<guid>http://EzineArticles.com/5331235</guid>
<pubDate>Wed, 10 Nov 2010 14:27:00 -0600</pubDate>
<description><![CDATA[Search engine optimization is definitely the key that unlocks a website's online performance. But simply writing text surrounding your chosen keywords won't necessarily improve your reputation in any business endeavor.]]></description>
</item>
<item>
<title>What Local Businesses Need to Know</title>
<link>http://EzineArticles.com/5074054</link>
<guid>http://EzineArticles.com/5074054</guid>
<pubDate>Thu, 23 Sep 2010 12:41:43 -0500</pubDate>
<description><![CDATA[Marketing speak has been geared in one direction for over a century, and now - within the last generation - local business owners have to learn to do it differently or risk being shut-out completely. That's tough talk, but it can't be ignored. Many small and local businesses are family-owned and operated. Changing directions isn't as easy as implementing new tactics, although new tactics are imperative. No, the changes that will matter most are the mindsets of one-way advertising to interactive marketing, and the necessity to build trust in an entirely new manner.]]></description>
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<item>
<title>Marketing - Put Your Communication Strategy First</title>
<link>http://EzineArticles.com/5010785</link>
<guid>http://EzineArticles.com/5010785</guid>
<pubDate>Fri, 10 Sep 2010 16:59:32 -0500</pubDate>
<description><![CDATA[Marketing isn't simply placing an ad in a circular, sending out a brilliant piece of direct mail, or cold-calling clients about your product or service. While those are great things to be doing for your small business, embracing your marketing as a total communication strategy is even more effective.]]></description>
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<item>
<title>Business Blogging and Focus - Are You All Over the Map?</title>
<link>http://EzineArticles.com/4919929</link>
<guid>http://EzineArticles.com/4919929</guid>
<pubDate>Thu, 26 Aug 2010 11:26:09 -0500</pubDate>
<description><![CDATA[Business blogging will really benefit your company, that is - unless you forget that your blog should be addressing your reader's needs. If your blog is working for you, you know what those needs are. Going outside those lines can take you out of an inbox very quickly!]]></description>
</item>
<item>
<title>Great Copywriting is Necessary For All Businesses</title>
<link>http://EzineArticles.com/4830637</link>
<guid>http://EzineArticles.com/4830637</guid>
<pubDate>Tue, 10 Aug 2010 16:26:29 -0500</pubDate>
<description><![CDATA[What makes great copy? Is it convincing, well-written grammatically, and spell-checked? Yes, but it should also be compelling, and worth a reader's time. If I read something that just took me around the block and back to square one, I'm no better off and I've wasted my time.]]></description>
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<item>
<title>Does Time Prevent You From Blogging About Your Small Business?</title>
<link>http://EzineArticles.com/4830958</link>
<guid>http://EzineArticles.com/4830958</guid>
<pubDate>Tue, 10 Aug 2010 16:04:09 -0500</pubDate>
<description><![CDATA[Quite a few of my Twitter followers post about time management and productivity. For those of us who are marketing ourselves online, we've had to learn a bit about the value of the online minute.]]></description>
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<item>
<title>Website Or Website Marketing Strategy?</title>
<link>http://EzineArticles.com/4686725</link>
<guid>http://EzineArticles.com/4686725</guid>
<pubDate>Mon, 19 Jul 2010 15:34:41 -0500</pubDate>
<description><![CDATA[Your website acts as your online presence, yes, but a website marketing strategy requires so much more. Without a proper understanding of what a website should be able to do, any and all money invested into its creation is a waste. Just existing is simply not enough.]]></description>
</item>
<item>
<title>Your Small Business Should Be Blogging</title>
<link>http://EzineArticles.com/4532346</link>
<guid>http://EzineArticles.com/4532346</guid>
<pubDate>Wed, 23 Jun 2010 10:59:07 -0500</pubDate>
<description><![CDATA[Why should your small business be blogging? Your interaction with viewers, or lack thereof, may be the only thing holding you back from more sales.]]></description>
</item>
<item>
<title>How to Get Customer Reviews</title>
<link>http://EzineArticles.com/4480560</link>
<guid>http://EzineArticles.com/4480560</guid>
<pubDate>Tue, 15 Jun 2010 15:38:19 -0500</pubDate>
<description><![CDATA[We all need 'em, so how do you get that happy customer to actually take a moment to give you a review? And, if he does, what will you do with it? Where will it get maximum exposure? Some businesses know just how to get those reviews set up to be a regular part of day-to-day affairs. They know that the most effective way to get a review is to ask.]]></description>
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<item>
<title>Small Business Listing - Images Are Important</title>
<link>http://EzineArticles.com/4480516</link>
<guid>http://EzineArticles.com/4480516</guid>
<pubDate>Tue, 15 Jun 2010 15:00:02 -0500</pubDate>
<description><![CDATA[When you're filling out the details of your business listing, the photos, videos, and reviews play a big part of your overall appearance, but may not seem like they need to be added just yet. Don't kid yourself. Images help your viewers understand where you are, who you are, and what products you offer.]]></description>
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<title>Case Study - Small Business Listings</title>
<link>http://EzineArticles.com/4480531</link>
<guid>http://EzineArticles.com/4480531</guid>
<pubDate>Tue, 15 Jun 2010 14:58:41 -0500</pubDate>
<description><![CDATA[When it comes to adding your company to a search engine directory, like Google, Bing, or others, there's a lot to be said for finishing the job. Google is the absolute when it comes to listing locally. Once a company has claimed its business and set up their listing, every other search engine picks it up, regardless of whether or not you've listed with them as well.]]></description>
</item>
<item>
<title>Capture Your Audience</title>
<link>http://EzineArticles.com/4477364</link>
<guid>http://EzineArticles.com/4477364</guid>
<pubDate>Tue, 15 Jun 2010 09:49:58 -0500</pubDate>
<description><![CDATA[Who is your audience? If you want to get your message out to the right people, you'd better be sure you're talking directly to them. Depending on your business or industry, it can be a tightrope to walk making sure that you've encompassed the right demographic.]]></description>
</item>
<item>
<title>Business Brochures With Purpose</title>
<link>http://EzineArticles.com/4466294</link>
<guid>http://EzineArticles.com/4466294</guid>
<pubDate>Mon, 14 Jun 2010 13:55:31 -0500</pubDate>
<description><![CDATA[What exactly is the purpose of your brochure? Do you want a certain reaction from its readers? Yes, you want more business. But for your brochure to be truly effective, you'll have to break that down. What steps will a reader have to make in the short-term for that to happen?]]></description>
</item>
<item>
<title>Making Virtual Business Solutions Work</title>
<link>http://EzineArticles.com/4401440</link>
<guid>http://EzineArticles.com/4401440</guid>
<pubDate>Thu, 03 Jun 2010 08:32:23 -0500</pubDate>
<description><![CDATA[Virtual marketing departments and outsourced business solutions are becoming more mainstream with improved technology. Companies can outsource everything from human resources to data entry, and marketing to off-site consulting.]]></description>
</item>
<item>
<title>How Do You Work With Outsourced Personnel?</title>
<link>http://EzineArticles.com/4161506</link>
<guid>http://EzineArticles.com/4161506</guid>
<pubDate>Fri, 23 Apr 2010 13:21:44 -0500</pubDate>
<description><![CDATA[It's not the same, is it? Working with a company that you've outsourced to can be entirely different than working with your very own salaried marketing department. Job requirements that were met when you hired your staff allow you to require a certain amount of coordinated function between you and them. When you outsource, you need to be sure that your virtual marketing department and freelancers know what you need and know what you expect.]]></description>
</item>
<item>
<title>Are Your Link Strategies Working For Your Small Business?</title>
<link>http://EzineArticles.com/3674378</link>
<guid>http://EzineArticles.com/3674378</guid>
<pubDate>Mon, 01 Feb 2010 16:03:40 -0600</pubDate>
<description><![CDATA[High-authority back links are very helpful to the authority of your site. While many things go into your big picture, some things should also be avoided that can ultimately have very negative effects. You don't want to go to all that trouble and then lose credibility over too many reciprocal links or poor anchor text use.]]></description>
</item>
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<title>Why Do Contractors Need Content?</title>
<link>http://EzineArticles.com/3646509</link>
<guid>http://EzineArticles.com/3646509</guid>
<pubDate>Wed, 27 Jan 2010 06:59:02 -0600</pubDate>
<description><![CDATA[The online atmosphere is saturated. Engaging your customer is absolutely the most important thing a service and contracting business can do besides providing quality workmanship. While many feel that updating posts and answering questions is 'giving away the farm,' the opposite is true.]]></description>
</item>
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<title>Plumbing Woes Can Ruin Your Holiday Fun</title>
<link>http://EzineArticles.com/3117732</link>
<guid>http://EzineArticles.com/3117732</guid>
<pubDate>Wed, 21 Oct 2009 11:53:12 -0500</pubDate>
<description><![CDATA[In a couple of days your home will be filled with laughter and song for the holidays. No matter what you're celebrating, the memories of this season should be of good times and happy sounds, not screaming and wide-eyed horror when your toilet is backing up!]]></description>
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<title>Do You Feel Trapped by a Bad Business Deal?</title>
<link>http://EzineArticles.com/2668510</link>
<guid>http://EzineArticles.com/2668510</guid>
<pubDate>Tue, 28 Jul 2009 12:55:01 -0500</pubDate>
<description><![CDATA[Regardless of how long you've been in business, its easy to find yourself facing one or several of these issues. Once you're in this mess, is there anything you can do to rectify the situation? In some cases, yes.]]></description>
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<title>Health Care Reform - Financial Fiction</title>
<link>http://EzineArticles.com/2637764</link>
<guid>http://EzineArticles.com/2637764</guid>
<pubDate>Wed, 22 Jul 2009 10:47:05 -0500</pubDate>
<description><![CDATA[First of all, who really stands to gain if we enforce insurance legislation on every company in America and offer government regulated options? How do we find money in our government for their suggestions when it simply doesn't exist?]]></description>
</item>
<item>
<title>Calling All Small Service Companies!</title>
<link>http://EzineArticles.com/2489570</link>
<guid>http://EzineArticles.com/2489570</guid>
<pubDate>Thu, 18 Jun 2009 13:38:55 -0500</pubDate>
<description><![CDATA[Small service companies and home based services, such as some plumbing, electrical, heating and cooling, appliance repair and janitorial services are noticing that some of their otherwise loyal customers are putting off repairs and waiting until the last minute to deal with many of their needs. Money is tight, and customers are being very careful about who gets how much.]]></description>
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<item>
<title>What is All This Paintball Stuff?</title>
<link>http://EzineArticles.com/2265703</link>
<guid>http://EzineArticles.com/2265703</guid>
<pubDate>Tue, 28 Apr 2009 09:11:57 -0500</pubDate>
<description><![CDATA[Everybody's talking about about paintball. If you've never gone, you might be wondering what all this paintball stuff is, anyway. If you enjoy shooting a paintball gun, you may have a certain place you like to go. The Dallas area has indoor and outdoor fields, offering plenty of fun for the whole family.]]></description>
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<title>Are You Doing All You Can to Market Your Small Business?</title>
<link>http://EzineArticles.com/2252209</link>
<guid>http://EzineArticles.com/2252209</guid>
<pubDate>Sat, 25 Apr 2009 15:03:57 -0500</pubDate>
<description><![CDATA[From service industries like plumbing and painting, to retail sales such as shoe stores or bakeries, smaller Mom and Pop companies are seeing some differences in customer habits. Its becoming increasingly more important to know where your business reputation is being discussed, and be certain you have a presence there.]]></description>
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<item>
<title>When You See Science Fairs Through a Different Lens</title>
<link>http://EzineArticles.com/1979461</link>
<guid>http://EzineArticles.com/1979461</guid>
<pubDate>Fri, 20 Mar 2009 15:08:26 -0500</pubDate>
<description><![CDATA[The science fairs of 2009 are well underway. I hope as parents and community volunteers, we're embracing this opportunity instead of cringing. It's a lot of work from start to finish. Just finding a worthy experiment can be a job in itself. No matter what age group you encourage, it's no small task to come home from work, roll up your sleeves, and support that young adult from hypothesis, to research, to finished project. It does them no good for us to get too involved; yet the need for distant guidance is quite a tug. After all, we know how to do it, right?]]></description>
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<item>
<title>Your Drain Health</title>
<link>http://EzineArticles.com/1859792</link>
<guid>http://EzineArticles.com/1859792</guid>
<pubDate>Sat, 31 Jan 2009 09:43:28 -0600</pubDate>
<description><![CDATA[When people go to see a doctor, many times they will use a phrase like, "Hows the plumbing?" That's very important information to know, both physically and domestically.]]></description>
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<item>
<title>Why Do Kids Need Astronomy?</title>
<link>http://EzineArticles.com/1773585</link>
<guid>http://EzineArticles.com/1773585</guid>
<pubDate>Tue, 16 Dec 2008 13:58:43 -0600</pubDate>
<description><![CDATA[Why is it important for your kids to be fascinated with astronomy? How can you be a catalyst to their interest in astronomy?]]></description>
</item>
<item>
<title>New Trends in Remote Control Hobbies</title>
<link>http://EzineArticles.com/1757985</link>
<guid>http://EzineArticles.com/1757985</guid>
<pubDate>Thu, 11 Dec 2008 08:36:08 -0600</pubDate>
<description><![CDATA[Remote control hobbies have been popular for a long time. Even if you haven't enjoyed playing with your own RC car, helicopter, or boat, remote control vehicles are still fun to watch others play with.]]></description>
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