<?xml version="1.0" encoding="utf-8"?>
<rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:wfw="http://wellformedweb.org/CommentAPI/">
<channel>
<title>Trish Lambert - EzineArticles Expert Author</title>
<link>http://EzineArticles.com/expert/Trish_Lambert</link>
<pubDate>Tue, 14 Feb 2012 22:54:16 -0600</pubDate>
<image><title>Trish Lambert - EzineArticles Expert Author</title>
<link>http://EzineArticles.com/expert/Trish_Lambert</link>
<url>http://EzineArticles.com/images/ea_logo.jpg</url>
</image>
<language>en-us</language>
<copyright>Copyright 2012 EzineArticles.com - All Rights Reserved.</copyright>
<description><![CDATA[Trish Lambert is a marketing consultant and business coach who brings a unique viewpoint to her customers along with impressive breadth and depth of experience. Her company, 4R Marketing, provides on copywritng and marketing project management services that focus on getting a good return on marketing investment. Trish is also a coach for solo business owners whowant to replicate her "6-figure revenues while working from home" success. Through her coaching practice, Success in Sweatpants, she helps clients who want more time and money than they ever thought possible! On a non-business note, Trish has been a liveaboard and cruising sailor ... ]]></description>
<lastBuildDate>Mon, 02 Aug 2010 11:29:29 -0500</lastBuildDate>
<atom:link rel="hub" href="https://pubsubhubbub.appspot.com" />
<item>
<title>The Cruising Kitty - Working As You Go</title>
<link>http://EzineArticles.com/4772014</link>
<guid>http://EzineArticles.com/4772014</guid>
<pubDate>Mon, 02 Aug 2010 11:29:29 -0500</pubDate>
<description><![CDATA[In my second phase as a first mate, I took a pretty big risk. When my husband, Jim, and I left San Diego harbor for points south, we had $250 in cash. That was the extent of our financial holdings.]]></description>
</item>
<item>
<title>People Lie, Horses Don't</title>
<link>http://EzineArticles.com/4771970</link>
<guid>http://EzineArticles.com/4771970</guid>
<pubDate>Mon, 02 Aug 2010 11:00:39 -0500</pubDate>
<description><![CDATA[I think it's easy for those of us who are returning to horses after a long time away to listen to what others tell us about horses because we don't have confidence in our own sense and intuition. That's okay, as long as those we are listening to are credible. If they aren't, we could find ourselves with horse problems on our hands.]]></description>
</item>
<item>
<title>5 Ways to Test Relationship Safety</title>
<link>http://EzineArticles.com/4771263</link>
<guid>http://EzineArticles.com/4771263</guid>
<pubDate>Fri, 30 Jul 2010 14:16:29 -0500</pubDate>
<description><![CDATA[I recently came through a harrowing experience with a housemate I attempted to evict. It was a friendship, not a lifetime partnership or romantic relationship; nevertheless, this man claimed that such a relationship existed in order to get his "fair share" of my house and property. I was successful in the end, but not after a lot of energy and money was spent to get him out of my house and my life. I was lucky in one sense: Because this was not a romantic connection, my mind wasn't clouded with thoughts of love and there was no question of "trying to make things work."]]></description>
</item>
<item>
<title>5 Myths About Solo Business Ownership</title>
<link>http://EzineArticles.com/4771181</link>
<guid>http://EzineArticles.com/4771181</guid>
<pubDate>Fri, 30 Jul 2010 14:13:31 -0500</pubDate>
<description><![CDATA[More and more of us are going solo in the business world. Whatever our motive-loss of employment, escape from the corporate cubicle, or the desire to be home for the kids-it takes a lot of courage and a lot of learning to build the company we envision when we first set out. It also takes busting some myths along the way. The sooner you can abandon these five notions about building a business, the better...]]></description>
</item>
<item>
<title>The Worst of Sailboat Cruising</title>
<link>http://EzineArticles.com/4699211</link>
<guid>http://EzineArticles.com/4699211</guid>
<pubDate>Tue, 20 Jul 2010 09:08:49 -0500</pubDate>
<description><![CDATA[I am a big fan of reality. When I have an ambition to do something, I like to have the most realistic expectations possible when I set out. In that spirit, I have thought about what I don't about the sailboat cruising experiences I have had. I pass them on to you to so that you can work on setting your own set of realistic expectations.]]></description>
</item>
<item>
<title>The Best of Sailboat Cruising</title>
<link>http://EzineArticles.com/4699180</link>
<guid>http://EzineArticles.com/4699180</guid>
<pubDate>Tue, 20 Jul 2010 09:07:37 -0500</pubDate>
<description><![CDATA[Cruising aboard a sailboat is a dream for many people. After 25 years aboard boats, I can verify that some parts of the dream are indeed real. Here are my votes for the best parts.]]></description>
</item>
<item>
<title>Leaping Into Solo Business With Elance As My Net</title>
<link>http://EzineArticles.com/4699129</link>
<guid>http://EzineArticles.com/4699129</guid>
<pubDate>Tue, 20 Jul 2010 09:06:17 -0500</pubDate>
<description><![CDATA[Resistance to starting my own business faded in the light of what felt like indentured servitude. I needed to take the reins and steer my own business, even if I ended up making less money initially. Failure would be my failure, success would be my success. Either way I was willing to be accountable. I was determined to succeed.]]></description>
</item>
<item>
<title>Sailing Woman Humbled by the Cold</title>
<link>http://EzineArticles.com/4698911</link>
<guid>http://EzineArticles.com/4698911</guid>
<pubDate>Tue, 20 Jul 2010 08:57:46 -0500</pubDate>
<description><![CDATA[In the early days of my citizenship in the cruising village, I was intrepid...mentally intrepid, at least. When I read memoirs and letters by people who had already lived aboard their boats or put thousands of miles under their keels, I invariably said to myself, "I can do that! I can do that!" As time went on, I proved out my assertion, first along the U.S. east coast and into the Caribbean, then on the U.S. and Latin American west coasts and into the Caribbean. ]]></description>
</item>
<item>
<title>Name That Boat!</title>
<link>http://EzineArticles.com/4698884</link>
<guid>http://EzineArticles.com/4698884</guid>
<pubDate>Tue, 20 Jul 2010 08:57:18 -0500</pubDate>
<description><![CDATA[A buddy of mine is the proud owner of a brand new Beneteau. It's been fun to watch him proceed through the selection and buying process, and I look forward to taking the helm of his new love one day. 
]]></description>
</item>
<item>
<title>The Courage to Go Cruising</title>
<link>http://EzineArticles.com/4698853</link>
<guid>http://EzineArticles.com/4698853</guid>
<pubDate>Tue, 20 Jul 2010 08:55:41 -0500</pubDate>
<description><![CDATA[I assert that, even though we who cruise on small boats may not think of ourselves as courageous, living on the water with nature as a sometimes temperamental roommate demands courage from us. Recently it has occurred to me that cruising demands courage from us before we ever leave the dock-for some of us, before we ever even get a boat.]]></description>
</item>
<item>
<title>Tips For Going Aloft</title>
<link>http://EzineArticles.com/4621434</link>
<guid>http://EzineArticles.com/4621434</guid>
<pubDate>Wed, 07 Jul 2010 13:08:52 -0500</pubDate>
<description><![CDATA[Over the years, I've watched a number of individuals and couples cope with going up the mast-or "going aloft" in sailing parlance. The reasons vary: Retrieve a lost halyard, fix a wind vane or spreader light, install a radar reflector, or any one of a number of jobs that require working essentially in midair. While most did it safely, it was surprising how many didn't seem to understand the gravity of the situation-literally.]]></description>
</item>
<item>
<title>3 Key Anchoring Principles</title>
<link>http://EzineArticles.com/4621475</link>
<guid>http://EzineArticles.com/4621475</guid>
<pubDate>Wed, 07 Jul 2010 12:36:04 -0500</pubDate>
<description><![CDATA[The physics of secure anchoring are well-covered in any number of books and articles; in this article, I highlight three principles that are system-independent...well, NEARLY independent. These principles are especially important when dropping the hook in unfamiliar waters.]]></description>
</item>
<item>
<title>Stop Listening to Your Customers</title>
<link>http://EzineArticles.com/4621401</link>
<guid>http://EzineArticles.com/4621401</guid>
<pubDate>Wed, 07 Jul 2010 12:32:42 -0500</pubDate>
<description><![CDATA[Haven't we been taught that "the customer is always right," and to "actively listen to the customer?" Those pieces of advice are supposed to ensure our success by giving customers what they say the want. But wait a minute. What about what they don't know they want?]]></description>
</item>
<item>
<title>For Cruising Safety, Think Singlehandleability</title>
<link>http://EzineArticles.com/4621505</link>
<guid>http://EzineArticles.com/4621505</guid>
<pubDate>Wed, 07 Jul 2010 12:02:29 -0500</pubDate>
<description><![CDATA[Thinking about a boat from the point of view of safety requires "worst case scenario" thinking. For a double handed team, I believe that the worst case scenario is losing one of the crew because of sickness, an accident which puts them out of commission, or (I hate to even say it) loss overboard.]]></description>
</item>
<item>
<title>Turning Clients Into Raving Fans</title>
<link>http://EzineArticles.com/4621314</link>
<guid>http://EzineArticles.com/4621314</guid>
<pubDate>Wed, 07 Jul 2010 11:41:17 -0500</pubDate>
<description><![CDATA[The most successful businesses have an approach that includes more than selling products and services. Their business is delighting customers. When you enthusiastic and clearly love to work with your clients, they are likely to reciprocate. Having satisfied clients is a good place start, but that's not the end goal. In these highly competitive days, it takes more than satisfaction to stand out and convert clients into raving fans who come back for more and send friends, family, and associates as well.]]></description>
</item>
<item>
<title>Coping With Seasickness</title>
<link>http://EzineArticles.com/4621517</link>
<guid>http://EzineArticles.com/4621517</guid>
<pubDate>Wed, 07 Jul 2010 11:39:40 -0500</pubDate>
<description><![CDATA[I don't get seasick in the way we usually think of that particular malady. I have never tossed my cookies over the lee rail of a moving boat. Still, I do get queasy in certain conditions. Even if, like me, you don't get seasick, you have most likely entertained guests on board who did. Therefore, it's a good idea for any of us who like to be aboard boats to know the best strategies for fending off or at least minimizing the discomfort for our guests if not for ourselves.]]></description>
</item>
<item>
<title>Take Advantage of the Law of Reciprocity to Market Your Services</title>
<link>http://EzineArticles.com/4616874</link>
<guid>http://EzineArticles.com/4616874</guid>
<pubDate>Wed, 07 Jul 2010 08:55:53 -0500</pubDate>
<description><![CDATA[There is a principle of influence called the Law of Reciprocity. This principle states that when you freely give something of value to someone else, that person will instinctively strive to reciprocate in kind. Reciprocity is the basis for a key marketing strategy used by both product and service businesses.]]></description>
</item>
<item>
<title>3 Ways to Magnetize Your Marketing</title>
<link>http://EzineArticles.com/4616779</link>
<guid>http://EzineArticles.com/4616779</guid>
<pubDate>Wed, 07 Jul 2010 08:50:20 -0500</pubDate>
<description><![CDATA[People love to buy; they just don't like to be sold. Here are three tips for encouraging your prospects to buy without selling to them. Master these, and you will magnetize you and your business.]]></description>
</item>
<item>
<title>Calamity Jane Am I - A Glimpse Into a Slice of Cruising Life</title>
<link>http://EzineArticles.com/4603189</link>
<guid>http://EzineArticles.com/4603189</guid>
<pubDate>Wed, 07 Jul 2010 08:20:25 -0500</pubDate>
<description><![CDATA[I have a terrible confession to make. Sometimes I think about throwing in the horseshoe buoy and calling off our cruise. It's embarrassing to admit, because I'm the one who pushed the idea in the first place. Not only that, I presented the idea of cruising to my land-dwelling friends and relatives in such an enlightened way, talking about it as my "spiritually resonant lifestyle."]]></description>
</item>
<item>
<title>What is Twitter Good For?</title>
<link>http://EzineArticles.com/4603934</link>
<guid>http://EzineArticles.com/4603934</guid>
<pubDate>Tue, 06 Jul 2010 10:46:30 -0500</pubDate>
<description><![CDATA[The ability to connect with so many people who you may never otherwise have had access to gives Twitter incredible power to assist your business building efforts. Here are just a few examples of how you can put Twitter to good use.]]></description>
</item>
<item>
<title>Sailboat Cruising Questions and My Answers</title>
<link>http://EzineArticles.com/4603271</link>
<guid>http://EzineArticles.com/4603271</guid>
<pubDate>Tue, 06 Jul 2010 10:40:35 -0500</pubDate>
<description><![CDATA[I was asked a set of questions around my cruising experience. I offer my answers to anyone thinking or dreaming of taking to the sea in a small boat.]]></description>
</item>
<item>
<title>Sailing Jobs - Pink, Blue, and Purple</title>
<link>http://EzineArticles.com/4603253</link>
<guid>http://EzineArticles.com/4603253</guid>
<pubDate>Tue, 06 Jul 2010 10:35:12 -0500</pubDate>
<description><![CDATA[While I was cruising in Mexico, I came across the concept of "pink" jobs and "blue" jobs on a sailboat. And while I understand the tendency to align tasks along stereotypic lines, I believe that the safest approach to "who does what?" is to think PURPLE.]]></description>
</item>
<item>
<title>Making Or Breaking a First Mate</title>
<link>http://EzineArticles.com/4603232</link>
<guid>http://EzineArticles.com/4603232</guid>
<pubDate>Tue, 06 Jul 2010 10:27:24 -0500</pubDate>
<description><![CDATA[A lesson I have never forgotten occurred just prior to closing the deal on my first cruising boat. Our broker lent us his sailboat, a Tanzer 30-something, for a weekend sail on the Chesapeake Bay. We were having a nice trip, heading for St.]]></description>
</item>
<item>
<title>5 Principles For Simplifying That I Learned From My Boat</title>
<link>http://EzineArticles.com/4603339</link>
<guid>http://EzineArticles.com/4603339</guid>
<pubDate>Tue, 06 Jul 2010 10:19:45 -0500</pubDate>
<description><![CDATA[If we really do want to simplify, we need to construct external checks and balances that will help maintain discipline in our acquisition habits. I have constructed some checks and balances of my own, and share a few of them here to spark your thinking about what might help curb your own natural tendency to collect stuff. I have adopted many of these strategies more by accident than design. For the better part of two decades, I have lived aboard small sailboats-the largest a 43-foot ketch and the smallest my current 30-foot home.]]></description>
</item>
<item>
<title>Zen and the Art of Sailboat Cruising</title>
<link>http://EzineArticles.com/4603218</link>
<guid>http://EzineArticles.com/4603218</guid>
<pubDate>Tue, 06 Jul 2010 10:19:09 -0500</pubDate>
<description><![CDATA[When preparing to cruise for the first time, I spent a lot of time researching...as do most people embarking on the lifestyle. I was looking for the answers that would ensure that I got it right. Here are some of the common questions asked in seminars, at yacht club bars, and on the marina docks. Along with what I've come to believe are the "right" answers.]]></description>
</item>
<item>
<title>First Mate Tips All Around the Boat</title>
<link>http://EzineArticles.com/4603843</link>
<guid>http://EzineArticles.com/4603843</guid>
<pubDate>Tue, 06 Jul 2010 10:19:08 -0500</pubDate>
<description><![CDATA[Thinking about taking your boat cruising? Whether your plans are finite or open-ended, coastal or transoceanic, here is a collection of proven tips to apply to your onboard life.]]></description>
</item>
<item>
<title>Traversing the Okeechobee Waterway - A Sailor's Guide</title>
<link>http://EzineArticles.com/4603319</link>
<guid>http://EzineArticles.com/4603319</guid>
<pubDate>Tue, 06 Jul 2010 10:16:28 -0500</pubDate>
<description><![CDATA[Perhaps it was my proximity to Orlando that prompted me to think of the Okeechobee Waterway as an EPCOT Center version of the Panama Canal (which I have crossed several times on small sailboats). The trip followed the same steps: Locking up to lake level; traversing the lake; and then locking back down to sea level. The locks were smaller, the water hazards far less, and there were not enormous cargo ships or cruiser liners going through with us. For me, transiting the Okeechobee Waterway was like going through the Panama Canal Zone again, with all of the fun and none of the risks.]]></description>
</item>
<item>
<title>Taking the Leap Into Sailboat Cruising</title>
<link>http://EzineArticles.com/4603171</link>
<guid>http://EzineArticles.com/4603171</guid>
<pubDate>Tue, 06 Jul 2010 10:08:48 -0500</pubDate>
<description><![CDATA[I jumped the rails of the American Dream. Dan and I untied our sailboat from her slip and my cruising life officially began. As any life, it's been full of joys, sorrows, and unexpected twists and turns. I've never regretted the decision.]]></description>
</item>
<item>
<title>First Mate Tips For the Galley</title>
<link>http://EzineArticles.com/4603745</link>
<guid>http://EzineArticles.com/4603745</guid>
<pubDate>Tue, 06 Jul 2010 10:07:10 -0500</pubDate>
<description><![CDATA[Whether you are a weekend cruiser or are sailing over the horizon for an unspecified length of time, here are some tips for the first mate to put to use in the galley, along with a couple of useful recipes for onboard cooking. Master the pressure cooker. Get at least a 6-quart model, and get a good pressure cooker cookbook.]]></description>
</item>
<item>
<title>How to Get Her to Go Sailing With You</title>
<link>http://EzineArticles.com/4596595</link>
<guid>http://EzineArticles.com/4596595</guid>
<pubDate>Mon, 05 Jul 2010 12:08:20 -0500</pubDate>
<description><![CDATA[What can a boating guy do to stack the deck in favor of having a boating wife or girlfriend? Unless the damage has already been done, there is no reason why a boater's significant other can't become a happy partner on the water. Follow these suggestions, and you will be on your way to having a willing and eager boating partner.]]></description>
</item>
<item>
<title>The Discipline of Writing</title>
<link>http://EzineArticles.com/4596449</link>
<guid>http://EzineArticles.com/4596449</guid>
<pubDate>Mon, 05 Jul 2010 12:02:57 -0500</pubDate>
<description><![CDATA[During the course of your writing efforts, you will encounter days when you "don't want to" or times when you find yourself being wooed away from your words. You may even find that you are resistant to sitting down and getting started every day. In any of these instances, don't despair. You are not alone. In fact, these situations prove that you are fit to join the writing fraternity.]]></description>
</item>
<item>
<title>Finding Your Voice As a Writer</title>
<link>http://EzineArticles.com/4596426</link>
<guid>http://EzineArticles.com/4596426</guid>
<pubDate>Mon, 05 Jul 2010 12:00:18 -0500</pubDate>
<description><![CDATA[A common topic of conversation among writers is the finding of one's "voice," a writing style that best expresses both the information presented and the personality of the writer. There is no single or "right" style for writing. However, there are styles that work better than others for certain types of writing. And there are styles that will work better for you than others.]]></description>
</item>
<item>
<title>Successful Docking For the Double-Handed Crew</title>
<link>http://EzineArticles.com/4596413</link>
<guid>http://EzineArticles.com/4596413</guid>
<pubDate>Mon, 05 Jul 2010 11:59:55 -0500</pubDate>
<description><![CDATA[Perfecting your teamwork while docking has so many benefits: Not only will connecting the boat to terra firma be a safe maneuver, but you will look good doing it. The physics of successful docking depend on the kind of vessel you have, the type of tie up you need to make, and prevailing environmental conditions. The practices of successful docking, on the other hand, are about the people doing the job, and are pretty much the same from boat to boat.]]></description>
</item>
<item>
<title>Your Best Revision Tool - The Writers Group</title>
<link>http://EzineArticles.com/4596390</link>
<guid>http://EzineArticles.com/4596390</guid>
<pubDate>Mon, 05 Jul 2010 11:59:12 -0500</pubDate>
<description><![CDATA[Belonging to a writers group can be an invaluable help to hone your prose, clarify your message, and express your style. The most common format for a face to face writers group is verbal; the writer or another member of the group reads the piece to be critiqued out loud, while other members listen and make notes.]]></description>
</item>
<item>
<title>The First Step to Blast Through Writer's Block</title>
<link>http://EzineArticles.com/4596353</link>
<guid>http://EzineArticles.com/4596353</guid>
<pubDate>Mon, 05 Jul 2010 11:55:53 -0500</pubDate>
<description><![CDATA[There is no single cure for writer's block; if there were such a thing, someone would have bottled it and be making a bajillion dollars selling it. Each writer blocks differently, and the cure will therefore be unique. When you find yourself blocked, you will have to figure out the right way to break yourself through. Here are some common causes of writer's block. You can use this list as a starting point for discovery at those times that you find yourself blank and frustrated.]]></description>
</item>
<item>
<title>Setting Client Expectations in Your Solo Business</title>
<link>http://EzineArticles.com/4595377</link>
<guid>http://EzineArticles.com/4595377</guid>
<pubDate>Fri, 02 Jul 2010 14:50:57 -0500</pubDate>
<description><![CDATA[There will be points in your business when you need to get revenues kicked into the next gear. At points like these, it can be almost irresistibly tempting to ease up: Lower prices, agree to different terms, take on clients that would make it past your normal filtering mechanisms. This is not surprising, but this can lead to additional challenges.]]></description>
</item>
<item>
<title>Are You Wondering If You Should Go Solo?</title>
<link>http://EzineArticles.com/4576541</link>
<guid>http://EzineArticles.com/4576541</guid>
<pubDate>Wed, 30 Jun 2010 08:34:24 -0500</pubDate>
<description><![CDATA["Trish, I am working a corporate job and am absolutely certain that I can be successful in my own business. I want to quit the job so that I can focus all my time and energy on starting the business. What do you recommend?" The answer to this question is going to be different for different people.]]></description>
</item>
<item>
<title>Prevent Heat Exhaustion With the Right Gear</title>
<link>http://EzineArticles.com/4575458</link>
<guid>http://EzineArticles.com/4575458</guid>
<pubDate>Wed, 30 Jun 2010 08:26:01 -0500</pubDate>
<description><![CDATA[After years of feeling guilty about it, I have finally come to terms with the fact that I am more sensitive than most to the sun. Fifteen minutes out in the full sun and I feel really dizzy; and hour or two out, even with a hat on, and I am weak, fatigued and headachy. You may not be as sensitive as I am, but everyone should take precautions when working in the summer heat.]]></description>
</item>
<item>
<title>Setting Your Rate As a Solo Business Owner</title>
<link>http://EzineArticles.com/4576947</link>
<guid>http://EzineArticles.com/4576947</guid>
<pubDate>Wed, 30 Jun 2010 08:24:49 -0500</pubDate>
<description><![CDATA[How to set your rate in your business? Is it just a number you grab from the air? No.]]></description>
</item>
<item>
<title>7 Characteristics For Solo Business Success</title>
<link>http://EzineArticles.com/4575869</link>
<guid>http://EzineArticles.com/4575869</guid>
<pubDate>Wed, 30 Jun 2010 07:42:45 -0500</pubDate>
<description><![CDATA[I have coached hundreds of solo business owners. Although each took a different road in terms of business model, services, and target market, I have found common skills and characteristics that all share. These seven characteristics are critical to your solopreneur success.]]></description>
</item>
<item>
<title>Hellboy - The Tale of a Devoted Narcissist</title>
<link>http://EzineArticles.com/4568220</link>
<guid>http://EzineArticles.com/4568220</guid>
<pubDate>Tue, 29 Jun 2010 09:45:05 -0500</pubDate>
<description><![CDATA[I have recently come away from a very bad experience with a person I thought was a friend, but who turned out to be a full blown narcissist. In spite of the fact that ours had never been a romantic relationship, and that he had acknowledged from the beginning that this was simply a housemate arrangement, when he was faced with eviction, he had no problem rewriting history. He tried to take advantage of Texas's extremely lax common-law marriage statutes to claim that we were married, and therefore he was part owner of the house. If I wanted him to move out, I had to pay him his share, sell the house and split the equity with him, or take him to court.]]></description>
</item>
<item>
<title>Have You Been Gaslighted Lately?</title>
<link>http://EzineArticles.com/4567851</link>
<guid>http://EzineArticles.com/4567851</guid>
<pubDate>Tue, 29 Jun 2010 07:55:54 -0500</pubDate>
<description><![CDATA[The impact gaslighting makes on me has dwindled as I've gotten older and more secure in myself. My first husband was the worst experience by far. I was in my twenties and struggling to find my balance as an adult.]]></description>
</item>
<item>
<title>Horse Owner, Take Two</title>
<link>http://EzineArticles.com/4522654</link>
<guid>http://EzineArticles.com/4522654</guid>
<pubDate>Mon, 21 Jun 2010 19:59:56 -0500</pubDate>
<description><![CDATA[At age 14, when the equine bug had bit me as it does so many young girls, my parents bought me a horse. I didn't return to the field for forty years. I have started my second round of horse ownership much farther along the path to mastery than I did the first time.]]></description>
</item>
<item>
<title>Starting Out in Your Solo Business - Generating Prospects</title>
<link>http://EzineArticles.com/4522511</link>
<guid>http://EzineArticles.com/4522511</guid>
<pubDate>Mon, 21 Jun 2010 16:39:16 -0500</pubDate>
<description><![CDATA[To do the work, you've got to have the work. How and where does a beginning solopreneur find the projects that build a healthy business? The easy and not very useful answer is "wherever you can get it." A slightly more useful answer is that the only limit to sources for work is your own imagination. To spur you on to think of ways you can pull in projects, here are some ideas for securing your first chunk of business...]]></description>
</item>
<item>
<title>Elance and Guru and Bears, Oh My!</title>
<link>http://EzineArticles.com/4522458</link>
<guid>http://EzineArticles.com/4522458</guid>
<pubDate>Mon, 21 Jun 2010 16:26:32 -0500</pubDate>
<description><![CDATA[Online project boards have become well established on the Internet. They arose a few years after their cousin eBay entered the marketplace, and are basically having the same effect on the services sector that eBay has had on the product sector. The premise of online project boards is simple: A buyer posts information for projects they want done, providers bid, and the buyer select the provider they want to do the work. There are bells and whistles surrounding this process that vary from site to site.]]></description>
</item>
<item>
<title>Want More Sales? Follow Up and Keep in Touch</title>
<link>http://EzineArticles.com/4515076</link>
<guid>http://EzineArticles.com/4515076</guid>
<pubDate>Mon, 21 Jun 2010 13:11:15 -0500</pubDate>
<description><![CDATA[It takes more than one contact to make a sale. Research, in fact, indicates that it takes between five to eight contacts with a prospect to close a sale. Find effective ways to follow up. Communicate often with current clients, too, and not just about sales.]]></description>
</item>
<item>
<title>What I Learned About My Horse From My Parrot</title>
<link>http://EzineArticles.com/4516646</link>
<guid>http://EzineArticles.com/4516646</guid>
<pubDate>Mon, 21 Jun 2010 11:23:48 -0500</pubDate>
<description><![CDATA[Buddy, my parrot, has taught me a lot about the thought processes of an animal that can be another animal's meal. By the time my horses, Chuy and Travis, joined the family, I was already very familiar with the "prey eye view of the world." This is an opportunity that many new horse owners don't get. Most of us have predator species as pets, and the orientation of a dog or a cat is very different from that of a parrot or a horse.]]></description>
</item>
<item>
<title>Your Business Foundation - Where the Right Results Start</title>
<link>http://EzineArticles.com/4480295</link>
<guid>http://EzineArticles.com/4480295</guid>
<pubDate>Tue, 15 Jun 2010 13:20:25 -0500</pubDate>
<description><![CDATA[As a solo business owner, you are like one of those specialty performers: A plate spinner keeping a whole row of dishes on sticks whirling like tops. If you are like most solopreneurs, your plates started spinning on Day 1 and you've been keeping them going ever since. Unfortunately, this means that you are probably wasting a lot of your resources spinning the wrong plates; in other words, you are not making the progress that you should.]]></description>
</item>
<item>
<title>Attitude Management For the Solo Business Owner</title>
<link>http://EzineArticles.com/4480949</link>
<guid>http://EzineArticles.com/4480949</guid>
<pubDate>Tue, 15 Jun 2010 13:19:02 -0500</pubDate>
<description><![CDATA[Let's face reality: As you progress in your solo business, you will have days when your attitude just stinks! Perhaps a project goes wrong or you didn't receive the late payment your client PROMISED to send, or you just woke up on the wrong side of the bed. Whatever the reason for a stinky attitude, you will have to find a way to manage it. ]]></description>
</item>
<item>
<title>How to Include Social Media in Your Solo Business Day</title>
<link>http://EzineArticles.com/4480974</link>
<guid>http://EzineArticles.com/4480974</guid>
<pubDate>Tue, 15 Jun 2010 11:20:04 -0500</pubDate>
<description><![CDATA[What makes social media so significant? In a nutshell, it allows rich two-way interactions-the kind that we could only have face to face until recently-over the Internet. It fosters meaningful connections based on our interests and personalities and greatly widens our circle of influence.]]></description>
</item>
<item>
<title>Recipe For Solo Business Success</title>
<link>http://EzineArticles.com/4479283</link>
<guid>http://EzineArticles.com/4479283</guid>
<pubDate>Tue, 15 Jun 2010 10:42:03 -0500</pubDate>
<description><![CDATA[While many of us don't have any second thoughts about the decision to fly solo in our professional lives, we still face challenges that hold us back or make us spin our wheels. Here is the 3-ingredient recipe for solo success.]]></description>
</item>
<item>
<title>3 Key Areas For Solo Business Success</title>
<link>http://EzineArticles.com/4478852</link>
<guid>http://EzineArticles.com/4478852</guid>
<pubDate>Mon, 14 Jun 2010 16:00:55 -0500</pubDate>
<description><![CDATA[When it comes down to it, that is what solo business ownership is all about. How do you know you are producing the right results in your business? For most of us, those results are connected to sales.]]></description>
</item>
<item>
<title>Roller Furling Follies</title>
<link>http://EzineArticles.com/4473114</link>
<guid>http://EzineArticles.com/4473114</guid>
<pubDate>Mon, 14 Jun 2010 15:07:21 -0500</pubDate>
<description><![CDATA[I don't think you can fully appreciate roller furling unless you've sailed without it. My first boat, a 15-ton, 43-foot ketch, had all hank-on sails. Large sails. Humongous sails. The #1 genoa was 700 square feet, with a deck-sweeping low cut foot.]]></description>
</item>
<item>
<title>Tireless Extra Crew For a Double-Handed Boat</title>
<link>http://EzineArticles.com/4473101</link>
<guid>http://EzineArticles.com/4473101</guid>
<pubDate>Mon, 14 Jun 2010 13:40:43 -0500</pubDate>
<description><![CDATA[Read the cruising mags and rags out there, and you will encounter hundreds of stories from and about couples traveling the globe on their boats. Some of them are on well-worn routes in the trade wind belt or along familiar shores, while others are in amazingly remote places.]]></description>
</item>
<item>
<title>5 Tips For a Website That Markets Your Business Right</title>
<link>http://EzineArticles.com/4452947</link>
<guid>http://EzineArticles.com/4452947</guid>
<pubDate>Thu, 10 Jun 2010 10:34:44 -0500</pubDate>
<description><![CDATA[The primary purpose of your website is lead generation. You want visitors to "raise their hands" to get more information and have further interaction with you. Here are five tips to make sure your site is doing what it's supposed to.]]></description>
</item>
<item>
<title>Building Your Solo Foundation</title>
<link>http://EzineArticles.com/4436492</link>
<guid>http://EzineArticles.com/4436492</guid>
<pubDate>Tue, 08 Jun 2010 08:58:36 -0500</pubDate>
<description><![CDATA[One of the biggest omissions that I see over and over again in the solopreneurial world is the lack of a solid foundation for a business. All marketing, sales, offerings, communications-everything-come from this solid foundation.]]></description>
</item>
<item>
<title>Your Attitude, Your Success (Or Lack of Success)</title>
<link>http://EzineArticles.com/4436585</link>
<guid>http://EzineArticles.com/4436585</guid>
<pubDate>Tue, 08 Jun 2010 07:24:55 -0500</pubDate>
<description><![CDATA[Your business depends entirely on you and your attitude. You alone set the tone for your day, your business, and your communications with clients. Although it may sound like an overused cliche, a positive attitude really makes a difference. You really are what you think! A negative attitude is a business killer.]]></description>
</item>
<item>
<title>Overcoming the Struggle to Say &quot;No&quot;</title>
<link>http://EzineArticles.com/4434943</link>
<guid>http://EzineArticles.com/4434943</guid>
<pubDate>Mon, 07 Jun 2010 19:30:41 -0500</pubDate>
<description><![CDATA[It always seems to be about the time that you're completely full and wondering how on earth you're going to get everything done in time that a client gets in touch with a crucial rush project that has to be completed immediately. You'd planned on quitting at 6 p.m., it's already 10 p.m., tomorrow is crammed and now you've got another project that wants to jump the queue.]]></description>
</item>
<item>
<title>Big O Pitfall #2 For Solo Business - Overplanning</title>
<link>http://EzineArticles.com/4427343</link>
<guid>http://EzineArticles.com/4427343</guid>
<pubDate>Mon, 07 Jun 2010 16:44:16 -0500</pubDate>
<description><![CDATA[We do need to plan our solo businesses. No question. Business planning, financial planning, project planning, and other kinds of planning. The problem is in overdoing it.]]></description>
</item>
<item>
<title>Big O Pitfall #3 For Solo Business - Overcommitting</title>
<link>http://EzineArticles.com/4427359</link>
<guid>http://EzineArticles.com/4427359</guid>
<pubDate>Mon, 07 Jun 2010 16:44:14 -0500</pubDate>
<description><![CDATA[You may think of overcommitting as something that you do with other people. But there is another kind of overcommitting that doesn't get noticed as readily: overcommitting to yourself. If you overcommit to yourself, you run the risk of doing serious damage to your business and to yourself.]]></description>
</item>
<item>
<title>Work-Life Balance - The Impossible Dream?</title>
<link>http://EzineArticles.com/4434810</link>
<guid>http://EzineArticles.com/4434810</guid>
<pubDate>Mon, 07 Jun 2010 15:59:36 -0500</pubDate>
<description><![CDATA[One of the most common reasons that people choose the solo business ownership route is that they want to spend more time with family. Often, though, once work begins to build up, solo business owners can find themselves facing exactly the same work/family dilemma they wrestled with as salaried employees!]]></description>
</item>
<item>
<title>The Importance of Social Media</title>
<link>http://EzineArticles.com/4427406</link>
<guid>http://EzineArticles.com/4427406</guid>
<pubDate>Mon, 07 Jun 2010 15:38:15 -0500</pubDate>
<description><![CDATA[Social media increases the potential size of our companies. Business is based on relationship. The better able we are to create relationships with our prospects, the more successful we will be. And the larger our "prospect pool" is, the more relationships we can form. Where we may be able to connect with 20 or 30 in our local area through in-person interaction, we can connect with hundreds through the Internet and social media.]]></description>
</item>
<item>
<title>Remembering How to Relax</title>
<link>http://EzineArticles.com/4435077</link>
<guid>http://EzineArticles.com/4435077</guid>
<pubDate>Mon, 07 Jun 2010 15:32:29 -0500</pubDate>
<description><![CDATA[As a solo business owner, in spite of your best efforts you may find that you can't stop working. You may have forgotten how to relax or feel guilty for taking time away from your business. It is important to remember that you chose your business so that you would have freedom to earn a living and enjoy your life. In neglecting your life, you are negating many of the reasons that you took on the risk of becoming a solo business owner.]]></description>
</item>
<item>
<title>Your Buying Bubble</title>
<link>http://EzineArticles.com/4427395</link>
<guid>http://EzineArticles.com/4427395</guid>
<pubDate>Mon, 07 Jun 2010 15:09:37 -0500</pubDate>
<description><![CDATA[You are likable, trustworthy, and credible. You have demonstrated the solutions and benefits that you provide your clients. As a result, you have people interested in buying from you. Do you have a catalog of offerings that will appeal to anyone, no matter what buying level they are at?]]></description>
</item>
<item>
<title>3 &quot;Must Haves&quot; to Make Sales</title>
<link>http://EzineArticles.com/4427374</link>
<guid>http://EzineArticles.com/4427374</guid>
<pubDate>Mon, 07 Jun 2010 14:58:47 -0500</pubDate>
<description><![CDATA[Buying decisions are based on different criteria for different people. You are likely familiar with many of the "proxies" that are used to exert favorable influence-testimonials, photo, articles you publish, podcasts and teleclasses in which you participate. What you might be unaware of is the fundamental criteria that those proxies are meant to reinforce.]]></description>
</item>
<item>
<title>Big Pitfall #1 For Solo Businesses - Overspending</title>
<link>http://EzineArticles.com/4427232</link>
<guid>http://EzineArticles.com/4427232</guid>
<pubDate>Mon, 07 Jun 2010 14:43:34 -0500</pubDate>
<description><![CDATA[OVERSPENDING. It's a pitfall that every one of us has to experience to understand...but hopefully after you've read what I have to say here, you will only have to go through it once and no more. What do you really need to operate your business? No, really. It can be very easy to spend more than we need to. I sure did.]]></description>
</item>
<item>
<title>On Your Website, Content is King</title>
<link>http://EzineArticles.com/4423586</link>
<guid>http://EzineArticles.com/4423586</guid>
<pubDate>Mon, 07 Jun 2010 14:35:42 -0500</pubDate>
<description><![CDATA[The primary purpose of your website is to generate leads, and the right words generate the right leads. To generate the leads you want, there are two key points about copy writing that many site owners miss. ]]></description>
</item>
<item>
<title>FUD and the Solo Business Owner</title>
<link>http://EzineArticles.com/4427285</link>
<guid>http://EzineArticles.com/4427285</guid>
<pubDate>Mon, 07 Jun 2010 14:16:34 -0500</pubDate>
<description><![CDATA[A very big obstacle to solo business success is the FUD factor-fear, uncertainty, and doubt. With few exceptions, those of us who step out into the solo business world have a hitch in our self-confidence for one reason or another. It is natural for us to look for ways to fix that kind of hitch by getting expert advice in one form or another.]]></description>
</item>
<item>
<title>Wow Your Clients, Keep Your Clients</title>
<link>http://EzineArticles.com/4423567</link>
<guid>http://EzineArticles.com/4423567</guid>
<pubDate>Mon, 07 Jun 2010 13:51:46 -0500</pubDate>
<description><![CDATA[The oil that will keep the gears of your business meshing smoothly is relationship. Take a sincere interest in your clients, know what they care about, understand the goals they are striving to achieve. ]]></description>
</item>
<item>
<title>Make More Sales by Taking Advantage of FREE</title>
<link>http://EzineArticles.com/4422139</link>
<guid>http://EzineArticles.com/4422139</guid>
<pubDate>Mon, 07 Jun 2010 13:32:06 -0500</pubDate>
<description><![CDATA[Using FREE as a marketing strategy is a must for solo home businesses. Whether yours is a product or a service business, you need to brainstorm ways that giving stuff away will sell more stuff.]]></description>
</item>
<item>
<title>Your Website's Primary Purpose</title>
<link>http://EzineArticles.com/4422417</link>
<guid>http://EzineArticles.com/4422417</guid>
<pubDate>Mon, 07 Jun 2010 11:44:43 -0500</pubDate>
<description><![CDATA[Do you know the primary purpose of your website? There is one objective that needs to be put above all the others, one single purpose that all of your website strategy should focus on, a solitary reason for the time and money you invest in your online presence.]]></description>
</item>
<item>
<title>YOU - The Brand</title>
<link>http://EzineArticles.com/4422182</link>
<guid>http://EzineArticles.com/4422182</guid>
<pubDate>Mon, 07 Jun 2010 11:29:25 -0500</pubDate>
<description><![CDATA[The most effective brand you have, whether you know it or not, is...YOU. Every move you make, every step you take (apologies to Sting) conveys something about you to others. And as a solo business owner, this extends to your market.]]></description>
</item>
<item>
<title>Finding and Keeping Perspective in Your Solo Business</title>
<link>http://EzineArticles.com/4422289</link>
<guid>http://EzineArticles.com/4422289</guid>
<pubDate>Mon, 07 Jun 2010 11:07:08 -0500</pubDate>
<description><![CDATA[It's really easy to lose perspective as a solo business owner. There is so much to attend to, the to do list never gets shorter, and sometimes it seems like the hurrieder we go, the behinder we get. ]]></description>
</item>
<item>
<title>The End of the Website Struggle</title>
<link>http://EzineArticles.com/4422370</link>
<guid>http://EzineArticles.com/4422370</guid>
<pubDate>Mon, 07 Jun 2010 07:15:36 -0500</pubDate>
<description><![CDATA[Having a website today is as critical as having a business card. Actually, in the global marketplace, it is often more critical. People no longer ask, "Do you have a website?" Instead, they ask, "What's your URL?"]]></description>
</item>
<item>
<title>The Solo Dilemma - Quantity Or Quality?</title>
<link>http://EzineArticles.com/4346785</link>
<guid>http://EzineArticles.com/4346785</guid>
<pubDate>Thu, 27 May 2010 08:38:51 -0500</pubDate>
<description><![CDATA[In your business, are you looking for high quantity or high quality clients? That is, more clients with smaller projects and/or at a lower rate, or fewer clients with larger projects and/or at a higher rate?]]></description>
</item>
<item>
<title>Managing Your Creative Contractors</title>
<link>http://EzineArticles.com/4346090</link>
<guid>http://EzineArticles.com/4346090</guid>
<pubDate>Thu, 27 May 2010 08:37:37 -0500</pubDate>
<description><![CDATA[Whether in an honest attempt to make things easier for their clients or as a way of holding the client's business hostage, many creative companies end up causing big headaches for the businesses that use them. Every business needs creative contract support, no question about it. But there is a difference between a creative contractor who works on the client's behalf and one who creates an unproductive dependency relationship with the client.]]></description>
</item>
<item>
<title>Success in Sweatpants Through Elance</title>
<link>http://EzineArticles.com/4346000</link>
<guid>http://EzineArticles.com/4346000</guid>
<pubDate>Mon, 24 May 2010 15:57:42 -0500</pubDate>
<description><![CDATA[I went from zero to 6-figure annual revenues in less than two years because of Elance. I started 4R Marketing in reaction to my corporate job-a dead end that limited my options to the point of screaming frustration. ]]></description>
</item>
<item>
<title>Skew the Odds in Your Favor With Integrated Marketing</title>
<link>http://EzineArticles.com/4346071</link>
<guid>http://EzineArticles.com/4346071</guid>
<pubDate>Mon, 24 May 2010 15:52:49 -0500</pubDate>
<description><![CDATA[I am assuming that you actually have a marketing program, and that may be inaccurate. If your business is like most small to medium (and in fact, some quite large) enterprises, your marketing efforts may be stand alone initiatives with little or no relation to each other. If this is the case, you are making things harder than they should be and are losing out on the cumulative benefits of having an integrated marketing program.]]></description>
</item>
<item>
<title>Marketing by Any Other Name</title>
<link>http://EzineArticles.com/4346063</link>
<guid>http://EzineArticles.com/4346063</guid>
<pubDate>Mon, 24 May 2010 15:42:32 -0500</pubDate>
<description><![CDATA[Of all the functions that contribute to business growth, marketing has got to be the least standardized. Not only do the activities associated with marketing vary from company to company, but the purpose and goals of marketing differ widely. In many cases, marketing is a synonym for sales, which in my opinion is one of the biggest strategic mistakes a business owner can make.]]></description>
</item>
<item>
<title>The Write Way to Promote Your Business</title>
<link>http://EzineArticles.com/4345987</link>
<guid>http://EzineArticles.com/4345987</guid>
<pubDate>Mon, 24 May 2010 15:39:14 -0500</pubDate>
<description><![CDATA[If you asked me what I do and said that I could only choose one thing, I wouldn't hesitate for a second. My answer: I am a writer. I would love to have my days be all about writing-essays, short stories, articles about all kinds of things, novels, and whatever else appealed to me. ]]></description>
</item>
<item>
<title>How's Your Vendor Relationship Program?</title>
<link>http://EzineArticles.com/4346052</link>
<guid>http://EzineArticles.com/4346052</guid>
<pubDate>Mon, 24 May 2010 15:12:08 -0500</pubDate>
<description><![CDATA[Managing customer relationships is very important to a service business. But how well are you managing vendor relationships? I assert that businesses that pay attention to the quality of the connection with their vendors will have a significant competitive advantage over those that don't.]]></description>
</item>
<item>
<title>When Marketing Your Services, Trust Tips the Scale</title>
<link>http://EzineArticles.com/4346033</link>
<guid>http://EzineArticles.com/4346033</guid>
<pubDate>Mon, 24 May 2010 15:05:22 -0500</pubDate>
<description><![CDATA[How do your prospects decide to buy from you? What criteria do they consider when shopping for services like yours? ]]></description>
</item>
<item>
<title>Writing That Info-Product - How to Get it Done!</title>
<link>http://EzineArticles.com/4346753</link>
<guid>http://EzineArticles.com/4346753</guid>
<pubDate>Mon, 24 May 2010 15:00:30 -0500</pubDate>
<description><![CDATA[I have written a lot of content, for my own enterprises and as a ghostwriter for my clients. I also teach the essentials of fiction writing, and I facilitate creative writing sessions (where we write to prompts that I provide). Based on my experience, here are some observations and tips about writing top quality content.]]></description>
</item>
<item>
<title>Integrated Marketing and You</title>
<link>http://EzineArticles.com/4346084</link>
<guid>http://EzineArticles.com/4346084</guid>
<pubDate>Mon, 24 May 2010 14:58:37 -0500</pubDate>
<description><![CDATA[Integrated marketing is an aggressive planning process that allows the development and tracking of marketing strategy. It uses an extensive amount of information to make the marketing initiative greater than the sum of its parts, if those parts work together to support each other.]]></description>
</item>
<item>
<title>Kill the Starving Artist!</title>
<link>http://EzineArticles.com/4343364</link>
<guid>http://EzineArticles.com/4343364</guid>
<pubDate>Mon, 24 May 2010 14:14:11 -0500</pubDate>
<description><![CDATA[Chances are you said that or something like it at some point in your career. And here you are, a solopreneur with your own company, reaping the rewards of having control of your own career.]]></description>
</item>
<item>
<title>Flying Solo - In the Beginning</title>
<link>http://EzineArticles.com/4343329</link>
<guid>http://EzineArticles.com/4343329</guid>
<pubDate>Mon, 24 May 2010 13:37:59 -0500</pubDate>
<description><![CDATA[Deciding to fly solo in your profession can be scary. Whether you've been laid off, want time with your family, or just had enough of the 9-to-5 grind, the idea of not having a regular paycheck can be unnerving. ]]></description>
</item>
<item>
<title>Have You Gotten Too Comfortable With &quot;Doing Okay?&quot;</title>
<link>http://EzineArticles.com/4343415</link>
<guid>http://EzineArticles.com/4343415</guid>
<pubDate>Mon, 24 May 2010 13:35:56 -0500</pubDate>
<description><![CDATA[Getting too comfortable with doing okay is dangerous. As the cost of living creeps up (unnoticed by you), what was "doing okay" before is "barely getting by" today. There is no money available to invest in your business or take advantage of joint venture opportunities and networking activities that will grow your business. You have no financial cushion, and you know that's just asking for trouble. Any emergency will spin you into a pit of debt. ]]></description>
</item>
<item>
<title>When Checking Out a &quot;Guru,&quot; Ask For the Back Story</title>
<link>http://EzineArticles.com/4343404</link>
<guid>http://EzineArticles.com/4343404</guid>
<pubDate>Mon, 24 May 2010 13:29:17 -0500</pubDate>
<description><![CDATA[Many, maybe even most, of the experts touting their services, products, and programs make things sound pretty easy. And they tell their own stories in stirring fashion; the old "I was a 95-pound weakling, and now I am a buff he-man" story, just with different circumstances. This is smart marketing, because we are all suckers for a good yarn where the protagonist makes the change that makes his or her dream come true. Too many times, though, there's stuff left out of the story.]]></description>
</item>
<item>
<title>Heuristics As a Marketing Concept</title>
<link>http://EzineArticles.com/4343874</link>
<guid>http://EzineArticles.com/4343874</guid>
<pubDate>Mon, 24 May 2010 10:39:45 -0500</pubDate>
<description><![CDATA[In a psychological sense, heuristics are simple, unconscious rules of thumb that every one of us has created to make decisions and solve problems. They are "if this, then that" statements that we formulate to govern our actions when faced with choices. Heuristics have been around as long as we have. But as the information revolution continues to flood us with more and more details about every subject imaginable, and our daily schedules get fuller and fuller, their existence has become more apparent.]]></description>
</item>
<item>
<title>Marketing With Technology - Making the Right Connections</title>
<link>http://EzineArticles.com/4343866</link>
<guid>http://EzineArticles.com/4343866</guid>
<pubDate>Mon, 24 May 2010 10:39:36 -0500</pubDate>
<description><![CDATA[The buyer of any kind of service must take the provider's word that they know what they are doing. Even more nervous-making, the buyer usually must pay for at least part of a service (i.e., a deposit) before it is delivered. Being invisible and intangible, services are only as good as the market's perception of them, and service businesses rely heavily on the endorsements made by satisfied customers to their friends, families, and colleagues.]]></description>
</item>
<item>
<title>Recipe For a 6-Figure Freelance Practice, Part 2</title>
<link>http://EzineArticles.com/4343854</link>
<guid>http://EzineArticles.com/4343854</guid>
<pubDate>Mon, 24 May 2010 10:37:26 -0500</pubDate>
<description><![CDATA[You are on the virtual wagon, using the right applications for your services and with an Internet presence. Let's finish up the list with the last two key ingredients for your 6-figure practice.]]></description>
</item>
<item>
<title>Recipe For a 6-Figure Freelance Practice, Part 1</title>
<link>http://EzineArticles.com/4343835</link>
<guid>http://EzineArticles.com/4343835</guid>
<pubDate>Mon, 24 May 2010 10:37:09 -0500</pubDate>
<description><![CDATA[Are you attracted to the idea of creating a six-figure income without changing out of your sweatpants? Yes? Let's look at the "infrastructure" you need to have in place to build a successful freelance practice from home.]]></description>
</item>
<item>
<title>Thinking of Going Solo? Go For It!</title>
<link>http://EzineArticles.com/4325974</link>
<guid>http://EzineArticles.com/4325974</guid>
<pubDate>Thu, 20 May 2010 14:11:33 -0500</pubDate>
<description><![CDATA[Flying solo can be the most satisfying experience of your professional life, and can give you the freedom to create the life of your dreams. If you have been thinking about striking out on your own, go for it. There are a lot of us out here ready to welcome you to the adventure!]]></description>
</item>
<item>
<title>Living a 360-Degree Life</title>
<link>http://EzineArticles.com/4288175</link>
<guid>http://EzineArticles.com/4288175</guid>
<pubDate>Fri, 14 May 2010 11:08:44 -0500</pubDate>
<description><![CDATA[Question: Why did you start your own solo home business? I struck out on my own for two reasons: freedom and wealth. For me, and for many solo business owners, freedom means the ability to steer my own professional course, make my own rules. No performance reviews, no office politics-just the ability to make my own business decisions and reap the results they produce. ]]></description>
</item>
<item>
<title>Tips For Making it in a Down Economy</title>
<link>http://EzineArticles.com/4288257</link>
<guid>http://EzineArticles.com/4288257</guid>
<pubDate>Thu, 13 May 2010 16:48:40 -0500</pubDate>
<description><![CDATA[If you are a solo business owner providing some kind of service, you are likely basing your revenue on an hourly rate. And, in these interesting times of recession woe, you may be trying to figure out how to grow your business (as opposed to backsliding into revenues of yesteryear). I have good news for you. The situation we are facing today is a great opportunity for solo service providers. Our low overhead, flexibility, and ability to respond in a fast time frame (relative to larger competitors) put us front and center for businesses looking for more cost-effective deliverables or to substitute for in-house staff that have been let go.]]></description>
</item>
<item>
<title>Finding the Joy in Hard Work</title>
<link>http://EzineArticles.com/4288245</link>
<guid>http://EzineArticles.com/4288245</guid>
<pubDate>Thu, 13 May 2010 16:48:20 -0500</pubDate>
<description><![CDATA[Many of the things I've done or the ways I've lived figure as someone else's dream. And rightly so. Wanting to be a cruising sailor, a homeowner, a horse owner, or a solopreneur is a great dream. There are joys attached to each one of those goals. And there is work. ]]></description>
</item>
<item>
<title>It Pays to Dump the Duds</title>
<link>http://EzineArticles.com/4288209</link>
<guid>http://EzineArticles.com/4288209</guid>
<pubDate>Thu, 13 May 2010 16:47:39 -0500</pubDate>
<description><![CDATA[I knew I had a nightmare client on my hands. CEO of a boutique consulting firm, she was smart, creative, ambitious, and a great salesperson. But when she was bad she was horrid-very high maintenance and at times abusive in her treatment of me and other members of her team. Still, when she offered me a 5-figure monthly retainer to continue managing the company's marketing function, it was too hard to turn it down.]]></description>
</item>
<item>
<title>The Flea Market That is Elance</title>
<link>http://EzineArticles.com/2355388</link>
<guid>http://EzineArticles.com/2355388</guid>
<pubDate>Tue, 19 May 2009 09:38:44 -0500</pubDate>
<description><![CDATA[I have been an Elance provider since the fall of 2004, and to date I have earned just over $100K on this freelance project site. In spite of the negative perceptions held by many freelancers, I am convinced that Elance can provide a good revenue stream to a freelancer, and I am also convinced that it takes a particular approach and the right expectations for that to happen.]]></description>
</item>
<item>
<title>The 5 Characteristics of a Winning Elance Provider</title>
<link>http://EzineArticles.com/2355370</link>
<guid>http://EzineArticles.com/2355370</guid>
<pubDate>Tue, 19 May 2009 09:35:38 -0500</pubDate>
<description><![CDATA[I have been an Elance provider since the fall of 2004, and have learned a lot. Mainly through trial and error. Having earned over $100K through this freelance project procurement site, I offer what I consider the five characteristics that a freelancers needs in order to succeed on Elance.]]></description>
</item>
<item>
<title>Leveraging the Pareto Principle For Fun and Profit</title>
<link>http://EzineArticles.com/1534207</link>
<guid>http://EzineArticles.com/1534207</guid>
<pubDate>Wed, 01 Oct 2008 09:17:34 -0500</pubDate>
<description><![CDATA[Though it may not be referred to specifically by business and marketing experts, the Pareto Principle plays a significant part in the advice they impart. The Pareto Principle says that for many phenomena, 80% of the consequences stem from 20% of the causes.  One of the applications of the principle says that 80% of a company's revenues come from 20% of its customers. How are you making sure that you are taking good care of your top 20%?]]></description>
</item>
</channel>
</rss>
